Wanzl leads from the front !

NEWS
AND INFORMATION
SUMMER 2006
FOR OUR PARTNERS
IN THE RETAIL TRADE
WWW WANZL WORLDWIDE
Wanzl leads from the front !
Pole Position
WANZL WORLDWIDE
SUMMER 2006
EDITORIAL
EDITORIAL
Pole Position
is the confident title of this latest edition of our magazine WANZL WORLDWIDE. Once you´ve made it to the front of the
grid, it´s then all about accelerating at the right moment and staying ahead of the field. In Formula One racing or in the
world of business. For this reason we are investing continuously in expanding our business and securing the successful
future of our company.
At present we are extending our headquarters in Germany by almost 20,000 square metres of production, warehouse
and office space. Internationally, too, Wanzl is expanding to ensure that we continue to offer the very best service to
our customers worldwide. In October 2005 our Italian subsidiary moved into new, bigger premises and conversion work
was finished at our facilities in the Czech Republic. Now Wanzl is also expanding in the UK, China and Russia.
These investments are important for the further development of our company. So, too, is the continued expansion of
our corporate strategy. In this context we are currently setting up a new business division called ‘Hotel Service’. Already
we have received the first orders from international hotel chains and caterers, and the outlook for the future looks very
promising.
Expanding our product programme is another cornerstone in this development, so that we can meet the needs of the
retail trade in full. Our supersize plastic Tango, for example, with 220-litre basket capacity, is one of our most recent
innovations. With this new, RFID-compatible Tango Wanzl is investing in a significant technological development in the
world of retail.
This issue of WANZL WORLDWIDE brings you detailed information on the activities of Wanzl and the latest news from
the world of international retail.
I hope you enjoy the read !
Gottfried Wanzl
www – wanzl worldwide
The customer magazine of Wanzl Metallwarenfabrik GmbH
Published by:
Wanzl Metallwarenfabrik GmbH – Bubesheimer Straße 4
89340 Leipheim – Germany
Phone +49(0)8221/729-0 – Fax +49(0)8221/729-100
[email protected] – www.wanzl.com
Edited by: Wanzl-Marketing, PRESSE & mehr
Design and layout: LIQUID – Agentur für Gestaltung, Augsburg
Translation: English Experts, Munich
Photos: Wanzl Metallwarenfabrik GmbH, Agence Athos, basic AG, Biedronka, BMW, EHI Euro Handelsinstitut Group, Emirates, Oliver Hadji,
Icelandic Tourist Board, imagesource, Maritim Hotels, Metro AG, Ramada Ltd., Rayher Hobby GmbH, Rými, Ungfrú Ísland, Yardo AG.
BUSINESS AREA ACCESS CONTROLS
WANZL WORLDWIDE
SUMMER 2006
Pitstop at PIT LANE PARK
PIT LANE PARK, BMW
Sauber´s high-tech Formula
One theme park, was
premiered at the European
Grand Prix on the Nürburgring in early May this year.
Following its
pre­miere at the
Nürburgring,
BMW Sauber´s PIT
LANE PARK is to be
dismantled and set up again at Formula
One races in Barcelona,
Silverstone and
Montreal. Coming up
next:
R Italian Grand Prix,
Monza,
10 September 2006
R Chinese Grand
25,000 Formula One fans visited PIT LANE
PARK at its debut at this famous racing
track in the Eiffel. BMW´s Motorsports
Director, Dr Mario Theissen, was very
pleased with the interest shown: “This
theme park brings our fans right up close
to the sport. We have developed ideas
here that fulfil the wishes of Formula One
fans.” PIT LANE PARK was set up by the
Nürburgring track and during the Grand Prix
entry was free for all race ticket-holders, and
for all BMW drivers. Here fans could see and
experience close up what they would normally
only glimpse from a distance. Authenticity and
interaction were the watchwords in the park´s
concept.
Prix, Shanghai, 1 October 2006
Covering an area of 120 x 45 metres, PIT
LANE PARK borders a 90-metre section of
track leading to a turning area. BMW Sauber F1
Team race cars and the smaller Formula BMW
cars take it in turns to power down the track.
The doors of the garages along the track are
kept open, inviting visitors to come in and look
around at a reconstruction of the real thing.
Other attractions include an F1 driving
simulator, an interactive quiz and the Pit Stop
Challenge, which tests practical skills in fast
tyre-changing. «
“PIT LANE PARK brings
Formula One close up
and personal. It´s a
great place to
experience the BMW
brand live.”
BMW Motorsports Director, Dr Mario Theissen.
Mobile turnstiles from Wanzl
Four of Wanzl´s Portec turnstiles are in
service at the PIT LANE PARK, regulating
visitor access to this theme park. A further
two Portec systems are fitted at the exit. For
wheelchair users, there are two separate gates.
The automatic rotating bars, electrically
operated, let people in or out of the park one at
a time, enabling a control unit to log the
numbers passing through, and give the figures
for total visitor numbers in the park at a
particular moment. It´s also possible to assess
figures for visitor frequency over the course of
the day on the unit. A maximum of 1,400
visitors are allowed in PIT LANE PARK at any
one time.
www.wanzl-security-products.com
KEY FACTS: PIT LANE PARK
R High-tech theme
park on 5,400 m² of
space
R 90-metre F1 track,
lined with stands, leading
to a turning area
R Capacity: 16,000
visitors/day
R Special attractions:
BMW Sauber F1 demonstration starts, garages
with show cars, driving simulator, Pit Stop
­Challenge in fast tyre-changing, and F1 quiz,
BMW Sauber F1 team merchandising shop,
Speaker’s Corner with BMW Sauber F1 drivers
Jacques Villeneuve, Nick Heidfeld and Robert
Kubica
WANZL WORLDWIDE
SUMMER 2006
METRO GROUP | RFID
METRO Group Future Store Initiative
Shaping the future of retail
BY ZYGMUNT MIERDORF, BOARD MEMBER OF THE METRO AG
Zygmunt Mierdorf
The retail sector has been undergoing
radical change for a number of years.
Rising international competition and
ever changing customer expectations
demand great flexibility and innovations capability. In Germany the ongoing
caution among consumers coupled with
overcapacities in sales space is further exacerbating the situation. If retailers are to
be successful in the future, they need to
optimise their sales concepts and cut costs.
The METRO Group recognised early on that
modern technologies are a decisive competitive factor in this context.
In 2003 we set up the ‘METRO Group
Future Store Initiative’, together with
leading consumer goods manufacturers, the
IT sector and the services sector. We are
now working with over 60 co-operation
partners on developing and testing technological innovations for the retail trade of to-
morrow. The focus is on the specific benefits to the customer, as modern technologies
enable the shopping experience to be more
comfortable and interesting and meet individual needs. On the other hand we are also
concentrating strongly on ways to improve
efficiency along the process chain. Our goal
is to achieve fast, optimum movement of
goods and information flow from the production locations through to the store.
A cornerstone in this ‘METRO Group
Future Store Initiative’ is the ‘Future
Store’ in Rheinberg near Düsseldorf. In this
supermarket of the future, we try out new
applications for sales space and for warehouse management, under realistic conditions. Only then can we get a feel for whether
these technologies will be any good in ­dayto-day practice and whether customers will
accept them. Our experiences so far have
been positive, e.g. with Intelligent Scales,
which use a digital camera to identify the
fruit or veg placed upon them, and with
­Automatic Checkouts where customers scan
in their purchases and then pay. Both
i­nnovations were received so well by the
customers that we are now introducing
them in other stores in the METRO Group.
The shopping trolley will also look different in future. Together with partner Wanzl,
we have already developed a prototype
that is specially tuned to the needs of older
people. Because of the demographic structure in Germany this customer group is grow­
ing. Above all this prototype brings us one
step closer to realising our vision – fitting a
built-in reader into the shopping trolley that
automatically logs all items placed in it,
works out the total price and sends this
­information to the till. This means that the
items no longer need to be taken out and
put onto the conveyor, nor do the till
­operators have to scan them all individually.
In ten to fifteen years it could be possible to
revolutionise checkouts in this way.
The key to this revolution is radio-frequency identification, or RFID for short.
Radio waves are used to identify the goods
– there´s no need to pick them up or even
METRO GROUP | RFID
WANZL WORLDWIDE
SUMMER 2006 O TANGO PROTOTYPE for the ‘METRO Group Future Store Initiative’.
touch them. Unlike the barcode which requires a direct
line of sight between the reader and the item, RFID uses
transponder technology, which is a tiny computer chip
with antenna. We are convinced that this technology will
fundamentally change the consumer-goods industry, and
in November 2004 we started to implement RFID in our
operations. Leading firms like Procter & Gamble, Henkel,
Johnson & Johnson and Esprit are now fitting RFID transponders to certain categories of pallets destined for the
METRO Group. This accelerates goods intake in our stores
and distribution centres, and helps avoid errors in registering the delivered goods. In the near future we will be
starting to use RFID on cardboard boxes. As soon as the
price of RFID transponders comes down to an acceptable
level, and once the technology is mature enough, we
want to use them to label a wide range of individual
items.
The ‘METRO Group Future Store Initiative’ has set its
sights high – together the partners want to develop and
test technologies that contribute towards a successful
­f uture for the retail trade. The experience so far has given
me confidence that we will succeed. Our customers, our partners and the METRO Group itself will all benefit
­greatly from RFID and many other innovations in the
pipeline. «
P CUSTOMERS at the automatic checkout.
OCEBIT 2006 – German Chancellor
Angela Merkel tests the ‘Intelligent
Shopping Trolley’, a co-production of the
METRO Group and Wanzl.
“The shopping trolley
has a built-in reader
which automatically
logs all items placed in
it, works out the total
price and sends this
information to the till.”
“As soon as the price
of RFID transponders
comes down to an
acceptable level, and
once the technology is
mature enough, we
want to use them to
label a wide range of
individual items.”
WANZL WORLDWIDE
SUMMER 2006
TRENDS IN RETAIL
The boom in organic foods
Retail success stories in the organic sector
in Germany and Switzerland
Healthy living is ‘in’
Sales in North America and Europe
continue to grow at the fastest
rate, while in Asia, Japan is regar­
ded as one of the most important
markets for organic foods and
natural products. In the US
revenues from organic products were
20 percent higher in 2005 than the
year before. In Germany experts
predict annual increases of six per­
cent on average, with revenues at
around 600 million euros by 2007,
and a total of 350 organic super­
markets. According to basic AG, an
organic supermarket chain in
Germany, its customers are mainly
between 35 and 65, have a good
education and higher income, are well
informed and care about their health.
This type of customer is loyal to its
suppliers, as shown by a study con­
ducted by the University of Göttingen
on behalf of the organic and natural
products sector. For the ten new
member-states of the EU, the pro­
spects for growth in this sector are
also seen as good. “In the Czech
Republic, Hungary and Slovenia, we
are seeing a build-up in the organic
foods segment,” reports Equalita of
Cologne, an organisation that
promotes training and networking
among organic products suppliers in
Europe. «
Revenues in organic foods in Germany
in billion euros*
2000:2.1
2001:2.7
2002:3.0
2003:3.1
2004:3.5
2005:
4.0
* excl. luxury foods and consumption
away from home.
Yardo: Honest, stylish, unique
At the start of this year the first
Yardo organic supermarket open­
ed in the Swiss town of St Gallen.
Its owner and managing director,
Albert Keel, created a 450 m²
sales area for ‘organic gourmets’,
complete with integrated takeaway and demonstration kitchen.
Yardo offers a full range of organic
products, from foodstuffs, including
wine, to natural cosmetics. The store
decided not to go for its own brand,
preferring instead to concentrate on
the well-known quality organic labels.
Albert Keel is planning to open more
organic supermarkets in Zurich, Berne,
Basel and Lucerne. This entrepreneur
has founded his plans on a solid analysis of the Swiss organic market,
which finds itself in a period of stag­
nation, at odds with the booming
markets in the US, UK and Germany.
Source: ZMP GmbH
Wanzl´s Wire Tech system was
fitted at the Yardo pilot project in
St Gallen, used in combination
with glass and wood elements. A
mobile Wire Tech display is available
for wine tasting sessions. Other items
delivered by Wanzl include:
display racks for fruit and
R
­vege­tables, three of them air-conditioned units
wooden weighing tables for the R
fruit and veg area
EL 101 shopping trolleys
R
oval shopping baskets, with a R
capacity of 17 litres, and two basket stacking trolleys
www.yardo.ch
“Yardo´s target group
is a new, self-confident
generation of organic
gourmets.”
Albert Keel (l.), founder and owner of
U ­Yardo AG, with Renzo Blumenthal, ‘Mr Switzerland 2005’ at the opening of the
Yardo store in St Gallen.
TRENDS IN RETAIL
WANZL WORLDWIDE
SUMMER 2006
In 2005 the world market in organic foods reached a value of almost 24 billion euros, say experts from ‘Organic Monitoring’, a UK-based
research and consulting company. That´s an increase of over 1.5 billion on the previous year and solid evidence of the dynamic growth in the
international organic foods sector.
basic: ebl-naturkost: ‘Organic for all’
Retail and wholesale
organic supplier
This was the motto basic AG
adopted when it first started
trading in 1998, with the opening
of the first basic store in Munich,
a supermarket-style outlet
offering the full range of
foodstuffs from apple juice to
zucchini, all top quality organic
produce. Munich´s first organic
supermarket broke the mould –
modern, bright and colourful –with a
wide choice of products. The
company now has over 15 stores
throughout Germany, and in the
current year basic is planning to open
new stores in city-centre locations,
including one in Vienna. The store in
Vienna is the company´s first venture
abroad, and further expansion is
planned both in Germany and Austria.
In each store, on up to 1,000 m² of
retail space, customers can choose
from a range of 8,000 products,
many of which are of regional origin.
Last year the basic store in Essen
was awarded a gold ‘Selly 2005’ by
the Centrale Marketing-Gesellschaft
(CMA), which nominated it as ‘organic
supermarket of the year’. Wanzl has
ebl-naturkost operates twelve
organic supermarkets in
Nuremberg and the surrounding
area. Not only does it offer the
full range of products, it also has
its own butchers and runs an
organic wholesale business
supplying local organic retailers.
In a pilot project Wanzl fitted out
ebl´s organic store in Bretter­garten­
strasse, Nuremberg, with the Wire
Tech system, delivering 59 wall and
gondola units, plus end frames. For
its quality cosmetics products eblnaturkost chose glass shelves and
wooden drawer units. Special antislip ridged metal inserts were
designed for use on the sloping fruit
and vegetable racks. Wanzl´s next
order from ebl came for Röthenbach,
which opened in June. Here, too, over
100 Wire Tech wall and gondola units
were delivered. ebl is already
planning to open another outlet in
the Nuremberg area.
fitted out eleven basic stores, with
items such as:
the High Rack and Wire Tech
R
systems
D75 RC shopping trolleys
R
DR 22 children´s shopping trolleys
R
special-offer tables with R
120-, 180- and 320-litre capacity
double Ecoport Radar entrance
R
systems, plus barriers and checkout gates.
www.basic-ag.de
“We really want to
stand out from other
organic outlets. All the
produce here is
organic, but it´s
presented in a bright,
contemporary modern
style.”
Georg Schweisfurth, co-founder of basic AG.
Other products from Wanzl´s selfservice systems delivered to ebl:
D 120 RC shopping trolleys, plus
R
D 155 RC trolleys with baby carrier
DR 22 children´s shopping trolleys
R
Ecoport entrance system
R
check-out barrier
R
www.ebl-naturkost.de
“Today´s customers
enjoy life to the full.”
Gerhard Bickel, owner of ebl-Naturkost.
WANZL WORLDWIDE
SUMMER 2006
FRANCE
At Auchan’s trial store
New solutions and innovations often arise as a result of
intensive co-operation, and Auchan and Wanzl have jointly
developed a new shopping trolley.
O JACQUES DE BEAUVAL, Sales Manager for Wanzl France, FRANÇOIS GUERMONPREZ, Organisation Management for Auchan, and VALÉRIE GARLAND, Checkout Manager at Auchan’s Faches-Thumesnil store (l. to r.) with the Wanzl ‘bag shopper’, which has space for two bags or two shopping baskets, and the ‘EL 240 Auchan’.
shopping comfort, taking into account, of course, all
safety regulations.
In 2000, the Auchan group launched a new strategy based on the
slogan ‘The hypermarket for better living’. The aim is to make Auchan
once again a brand that offers customers ‘good solutions for better
living’. As part of this new philosophy, Auchan began working
closely with Wanzl three years ago on the development of the new
‘EL 240 Auchan’ shopping trolley.
At the beginning of May, representatives of Auchan and Wanzl met at the
Auchan trial store at Faches-Thumesnil in the suburbs of Lille to review the
current state of development of Auchan’s new trial trolley. François
Guermonprez, Project Manager with Auchan Group’s Information and
Organisation Systems department, and Valérie Garland, Section Manager at
Auchan’s trial store, held discussions with Jacques de Beauval, Sales Manager
for Wanzl France, on the development of the project furthering the cooperation between the companies.
Why did you decide to develop the new shopping trolley in co-operation
with Wanzl?
Guermonprez: Auchan is constantly looking for solutions that make life
easier for its customers. Auchan’s founder Gérard Mulliez aims to perfect every
detail in order to satisfy the customer. We looked at the actual business of
doing the shopping, which usually begins with the shopping trolley. On the
basis of research and intensive discussions, we became aware that customers
have a range of different expectations: the ideal shopping trolley should be
easy to steer and be able to be pushed in a straight line from the checkout to
car park. It should be light and above all quiet and provide a high level of
Did Auchan develop a specification for a new
shopping trolley based on these various
requirements?
In the past three years we have been carrying out
development work and have produced a number of test
prototypes at the Auchan laboratories at Villeneuve
d’Ascq.
Did the co-operation with Wanzl begin on the basis
of these prototypes?
de Beauval: Wanzl produced 2,500 shopping trolleys
equipped with five castors, the fifth castor being located
under the centre of the trolley. These trolleys were
designated as ‘EL 240 Auchan’ and were used for the first
time in February 2005 here at the Auchan trial store in
Faches-Thumesnil. The aim was to test various technical
aspects of the functionality of the new trolley. We
worked very closely with Dr Rainer Eckert, Wanzl´s
Technology and Development Director, and his
department.
What are the key features of this new shopping
trolley?
Guermonprez: This model is technically advanced and
is an important tool for building customer loyalty. The
new, attractively designed ‘EL 240 Auchan’ shopping
trolley has numerous advantages: the features which
customers appreciate are the quiet operation, ergonomic
FRANCE
WANZL WORLDWIDE
SUMMER 2006
U AUCHAN TRIAL SUPERMARKET AT FACHES-THUMESNIL:
U MANAGEMENT TEAM OF WANZL FRANCE (l. to r.):
Wanzl’s ‘EL 240 Auchan’ model makes it easy to do the big
Bernd Michael Baumann, Managing Director of Wanzl
weekly shop.
France, Jean-Claude Baumgartner, Administration
UU FRANÇOIS POUPARD, Director of the Auchan store at
/ ­Finance Manager, Michèle Hertzog, Management
Faches-Thumesnil.
­Assistant and Bernard Wittner, Production Manager.
UU WANZL FRANCE – in Sélestat since 1980
Auchan – the 11th largest
company in France
Wanzl France In 45 years Auchan has grown under its
service and proximity to customers in the
founder Gérard Mulliez into one of the leading
retail sector in France. It rapidly proved a success
design and the comfortable child seat. This extremely
light trolley also has a storage area at the front for PET
bottle packs and a separate compartment for delicate
items.
What are your experiences with the fifth castor?
The version with the fifth castor has yet to prove itself.
This additional castor is extremely practical when the
trolley is pushed in a straight line, particularly when fully
laden between the checkout and car park. However, it
restricts the manoeuvrability of the trolley in the store.
After a ten-month operational phase and detailed
surveys, we found that most customers preferred better
steering in the aisles, and the fifth castor was therefore
discontinued.
Is the ‘EL 240 Auchan’ being supplied in standard
design with four castors?
de Beauval: The close co-operation between Wanzl
and Auchan enabled this shopping trolley to be
continuously developed. The fifth castor was dispensed
with for the reasons already stated, but the trolley retains
the most important advantages, i.e. its quiet operation
and good manoeuvrability and steering.
How can this trolley be improved yet further in the
future?
First we need to develop an appropriate technical solution
to allow optimum use of the fifth castor in the car park
once the customer leaves the store. A possible solution
could be to equip the trolley with an electronic system to
lower the fifth castor automatically when the trolley
leaves the checkout area.
What knowledge have you gained from this field
trial?
Garland: Two factors are of crucial importance for our
customers: service at the checkouts and ease of use of
the shopping trolley. The ‘EL 240 Auchan’ with its smooth
operation has improved the rating of our supermarket
here in Faches-Thumesnil within the Auchan group: we
rank 26th out of 115. The footfall in our shopping centre
has increased by one percent. These figures are based on
a survey conducted before the trolley was converted to
four-castor operation.
What is Wanzl’s objective?
de Beauval: The ‘EL 240 Auchan’ is being produced
exclusively for the Auchan Group. Auchan also remains
the owner of the innovative trolley components, in
particular the plastic parts. We aim to equip all Auchan
stores with the new trolley as they are modernised.
Today, at the beginning of the 21st century, our main
objective is to develop and introduce innovative solutions
for the self-service sector, in order to improve the
customer service in the stores. The retail industry is under
constant competitive pressure and it is not enough to
keep reducing prices. It is important to develop solutions
that give customers added value with genuine
benefits. «
In 1980 Wanzl opened a new manufacturing
plant at Sélestat in Alsace, to ensure optimum
supermarket chains in the world. Mulliez originally
and Wanzl France expanded its production, increased its ware-
worked as a foreman in a textile dye works. It was during a
house capacity and built a galvanising and powder-coating
visit to the USA that he first came across modern self-service
plant. In order to increase its sales presence in the domestic
retailing. On his return to France he opened a supermarket in a
market, it simultaneously established sales management in
vacant 600 m² warehouse in the Hauts-Champs district of
Paris. Wanzl France is the largest Wanzl subsidiary in Europe,
Roubaix in 1961. The very first promotion at the store set the
with more than 150 employees and an industrial site covering
company firmly on the road to success: specially for his male
more than 17,000 m². Its ultramodern machine park guaran-
customers, Mulliez offered whisky at knock-down prices.
tees exceptional quality of the products manufactured in the
People flocked to the store …. and indeed still do, to what is
French plants. As a leading industrial company, Wanzl naturally
now the 11th largest company in France. The Auchan group
attributes the utmost importance to the protection of the
operates in 11 countries with 365 hypermarkets and 654
environment: modern equipment and regular, strict controls
supermarkets. The group employs 174,600 people worldwide.
help protect mankind and nature. Wanzl France has invested
Auchan generated net revenues of €33.6 billion in 2005,
greatly to fulfil this responsibility.
representing revenues of €1,300 per square metre, a rise of
10.6 percent. The group’s net income in 2005 totalled € 964
million – a result unmatched by any of its competitors in the
French retail sector.
10
WANZL WORLDWIDE
SUMMER 2006
TRAINING & RESEARCH
European Retail Academy
This new virtual platform for the international retail
industry sees human capital as the most important
factor in retail success.
For over a decade the retail trade and its suppliers
have been feeling the effects of globalisation and
increasing competition. At the leading international
trade fair for the sector, EuroShop 2005 in Düsseldorf
(which incidentally for the first time attracted more
exhibitors from abroad than from Germany), the
European Retail Academy (ERA) was set up to
support retail research and education at universi­
ties and institutes of higher education. The initia­tive
for this virtual international umbrella organis­ation came
from Professor Bernd Hallier, Managing Director of EHI
EuroHandelsinstitut Group and President of EuroShop.
Summer University
Hall of Fame
ERA Tools
ERA Report
Summer Camp
ERA Annual Conference
ERA website
“We have to concentrate more on human capital,
not just hardware and software, because it is
people that decide the future,” said Hallier. “We
must also make sure that we act upon the declaration
signed by European education ministers at their con­ference
in Bologna, and bring more practical experience into our
education and training programmes.” The aim of the
Bologna process is to harmonise European higher edu­
cation degree systems by 2010. Examples of good inte­
gration of education and practical experience in the retail
sector are the participation of students from Moscow in
ShopDesignRussia and the involvement of Chinese
students from Tongji University at CRC Expo in Shanghai,
either as interpreters, or by deepening their understan­
ding of business processes at the stands of exhibitors.
In February 2005 ten institutes from six countries
sounded the starting gun for ERA. One year later the
number had risen to 59 participating institutes from 25
countries around the globe. The ERA website provides a
W CROSS-BORDER TRADE IN THEORY AND PRACTICE – A visiting
professor with a group of students at the Czech university of Tábor.
P 1st ERA ANNUAL CONFERENCE in Prague in February 2006.
networking and contacts platform for those involved in
retail research and studies at universities and institutes of
higher education. In addition, ERA organises conferences
and workshops – already, two trade symposia have been
held, attended by university professors. The first of these
was a one-week summer camp in Kiev, looking at the inno­
vative sandwich courses offered in Germany, and possible
ways of transporting this model to other countries and
the second was the annual conference in Prague. Here
delegates discussed the current status of evaluation and
accreditation in individual partner countries.
ERA´s website has had 15,000 visitors so far. Its
news pages feature information about EHI studies or
upcoming international conferences and trade fairs, as
well as details of the national retail structures of coun­
tries like Turkey, Ukraine, Russia and the United Arab
Emirates. Students also benefit from the site´s links
collection on traineeships, grants and jobs. “We have to
make the retail trade attractive to students, and providing
these links is one way to do that. After all we are in
compe­tition for the best brains with industry and services
sectors,” said Hallier. In the medium term ERA intends to
give the sponsors of EHI the chance to present their
companies and marketing initiatives to students in guest
lectures. Professor Hallier is planning an international
conference in the week before EuroShop 2008 in
Düsseldorf, on the current status of implementation of the
Bologna process in retail study programmes. «
TRAINING & RESEARCH | PASSENGER HANDLING SERVICES BUSINESS UNIT
WANZL WORLDWIDE
SUMMER 2006
11
W WANZL DELIVERED 1,500 AIRPORT SHOPPERS for the duty-free
zone and 1,000 Voyager 3000 baggage trolleys. On order for the new
Terminal 3 are a further 4,000 trolleys, with a longer base, 104 trolley
dispensing stations with RFID technology for trolley tracking, plus ten Airport
Scooters (photo on right) for managing trolley returns and availability.
Middle Eastern Hub
WW AT THE RETAIL MIDDLE EAST
ERA history
­EXHIBITION IN SHARJAH Professor Bernd
WWW.EUROPEAN-RETAIL-ACADEMY.ORG
Hallier successfully negotiated the expansion 2005
FebruaryERA idea was born; ERA set up
March Launch of ERA website
May
1,000 visitors to the site
June
25th university partner joined, 15 countries
July
Summer Camp in Kiev
2006
January 10,000 visitors to the website
February1st ERA Annual Conference in Prague
Start of the ‘Hall of Fame’ to honour outstanding
personalities in the retail industry
Start of weblink to the sponsor, ‘EuroCommerce/
Brussels’, the retail, wholesale and international trade representation to the EU
March Start of the section on ‘Traineeships/Grants/
Jobs’ for students
May
59th university partner joined, 25 countries
of the ERA network to the Gulf States.
W Prof. Bernd Hallier (small photo)
E WANZL´s FIRST APPEARANCE AT RETAIL
MIDDLE EAST. This trade fair was held for the
second time at the Expo Centre Sharjah (United
Arab Emirates).
“We have to make the
retail trade attractive
to students, and
providing these links is one way to do that.
After all we are in
competition for the
best brains with
industry and the
services sector.”
PROF. BERND HALLIER, Managing ­Director of EHI EuroHandelsinstitut Group, President of EuroShop and the initiator of the European Retail Academy.
UNIVERSITIES AND INSTITUTES OF HIGHER
­ DUCATION IN THE ERA NETWORK: Australia (1),
E
­Austria (2), Brazil (1), China (1), Czech Republic (3), France (1), Germany (11), Hungary (1), India (3), Ireland (1),
Moldavia (1), Netherlands (1), Norway (1), Poland (3), Romania (2), Russia (8), Serbia-Montenegro (2), Singapore (1), Slovak Republic (1), Spain (1), Sweden (1),
Switzerland (1), Ukraine (3), United Kingdom (6), USA (2).
Dubai International Airport has so far received 36
awards for outstanding service. Key future markets
such as China, India and central Russia are just a
few hours’ flying time away and Dubai is now one
of the pre-eminent hubs for international air travel.
More than 3,000 readers of the travel magazine Business
Traveller Germany recently voted Dubai International
Airport the best airport in the Middle East and Africa in
2005. The magazine has been giving awards to airports
since 2003, assessing complete service, including
baggage transport, check-in, personnel, spatial design and
duty-free facilities. Dubai International Airport aims to be
one of the best airports in the world. In pursuit of this aim
last year it embarked on its second expansion phase with
investments exceeding € 3.2 billion. The airport operators
are currently building the new Terminal 3, which will be
used exclusively by Emirates. The plan includes 23 gates
for the Airbus A380. There will also be a large-scale
freight terminal and the existing Terminal 2 will be
completely modernised. The new Terminal 3 is scheduled
to open in March 2007. Dubai International Airport will
then have a capacity of 70 million passengers a year. By way of comparison: in 2005 Dubai had 24.7 million
passengers; by the end of 2006 the figure will be 28 million and by 2010 the airport is forecasting 60 million.
12
WANZL WORLDWIDE
SUMMER 2006
LOGISTICS + INDUSTRY BUSINESS UNIT
Opportunities for
retail logistics
“44 percent of the retail
companies surveyed
intend to extend their
promotional activity in the future due to
rapidly changing custom­er requirements. As a result, the figures
for unsold inventories
and out-of stock situa­
tions are set to rise.”
The latest study on ‘Trends and Strategies in Logistics’, con­­ducted by the German Logistics Association (BLV) in cooperation with four universities, examines the current situation
and the future of the logistics sector. A survey was carried
out among 4,000 German companies, including a number in
the wholesale and retail sector, revealing that retailers often
concentrate on the handling of logistics processes only.
Out of stock! A customer requires a
particular product, but the retailer cannot
supply it. A nightmare scenario and yet a
frequent reality, because in retailing there is still
too little co-operation between marketing and
logistics. Only half of the logistics managers
surveyed are involved in the retailer’s promotion,
sales or order planning. Unforeseen capacity
spikes and high out-of-stock rates are the result.
Forecasting problems in retailing are the main
cause of empty shelves, and this problem is
exacerbated by the increasing trend towards
promotion-based selling. Differences between
planned order quantities and actual deliveries
often average 40 percent on a weekly
comparison, and up to 10 percent on a monthly
and annual comparison. 35 percent of retail
businesses (mostly in the wholesale sector) say
that they are carrying higher stocks because of
this trend, showing clearly why lower logistics
costs are hard to achieve in the retail sector.
In contrast to the industrial sector, retail
companies frequently still carry out inventory
management, order-picking and transport
services in house, functions which generate 60 percent of total logistics costs. Here the
›Trends und Strategien in der Logistik‹ Ein Blick auf die Agenda des LogistikManagements 2010 /
A study of trends and strategies in logistics conducted
by the Universities of Berlin, Munich, Darmstadt and
Paderborn on behalf of the Bundesvereinigung Logistik
e.V., 2005 / ISBN 3-87154-331-4
Wanzl´s REFERENCE
CUSTOMERS (SELECTION)
study recommends outsourcing to external
specialists in order to combine operations,
tighten the logistics process and cut costs. At
the same time 81 percent of the retail companies
surveyed placed optimised transport at the top of their agenda for the future. 89 percent also said they wanted to make their logistics
structure more flexible for cost reasons, for
example by devising new working time models.
The introduction of RFID currently plays a major
role for only 31 percent of retail companies, and RFID will not entirely replace barcodes, even
in 2010.
In order to reduce costs, the retail sector is
increasingly centralising its logistics structures,
streamlining organisational structures and
introducing inventory-free operation. For 70
percent of retailers the most important facility is currently the central warehouse with the
ability to deliver combined shipments of items
from various suppliers. Cross-docking systems,
which were seen by 50 percent of the retailers
surveyed as a cost-reducing alternative to
traditional inventory structures, are expected to play a more important role in the future. «
WWW.WANZL-LOGISTIK-INDUSTRIE.COM
LOGISTICS + INDUSTRY BUSINESS UNIT
WANZL WORLDWIDE
SUMMER 2006
13
Winner of innovation competition
Wanzl’s KT3 ‘drive’ picking trolley was awarded first place in the innovation competition of 2005 held by the German Chamber of Industry and Commerce. The KT3 ‘drive’ is equipped with a fifth castor – fitted under the centre of the base – the hub of which contains an integrated
(maintenance-free and wear-resistant) electric motor to power the trolley to transport heavy loads.
The fifth castor, a patented Wanzl development, guarantees excellent manoeuvrability even when fully loaded. Wanzl recently supplied the new model to the German Heart Centre in Munich,
where the KT3 ‘drive’ is used to transport boxes of medication with a total weight of up to 300 kilograms per trolley from the central distribution point to the patients. The KT3 ‘drive’, which
is easy to handle even when loaded, protects the health of employees and consequently the clinic’s budget, since the German Heart Centre had recorded cases of sickness absence in the past
due to slipped discs, and related problems. «
Wanzl delivers bespoke solution successes in UK logistics market
Wanzl has made a significant impact in the massive
UK logistics and industry market with a number of
innovative bespoke solutions for national clients. After
only two years of promotion of the logistics and industry
product range, Wanzl’s sales consultancy approach was
welcomed in a market which for years had been
dominated by established competitors supplying standard
solutions. Worrick Mosley, Head of the Logistics and
Industry Sales Team in the UK says Wanzl’s ‘sales
consultancy’ approach is all about building a lasting
relationship with the client. “With the support of the
dedicated design and production team at Kirchheim, Wanzl
has met the widely varying application and volume
requirements of customers.”
Worrick says: “With its vast R&D and manufacturing
resources, Wanzl looks forward to building on the early
successes we have achieved with our logistics and
industry customers, and establishing us as the foremost
long-term, ‘added-value’ supplier to this market.”
To date, Wanzl’s Logistics and Industry success in the UK includes:
Tesco – the largest retailer in the UK: Plastics –
developed a bar code label plate to retro-fit to roll cages
enabling Tesco to improve stock tracking. Special design
requirements were that the plate should be suited to
operation in chilled and ambient environments, be
compatible with a number of different roll cages and that
the labels should be easy to remove.
NHS (National Health Service) –
the UK’s national health services provider. A sustained process of consultation with the client has resulted in
Wanzl UK securing this high-profile
account, for the supply of a bespoke
roll cage to meet NHS requirements
nationwide.
Tesco Banana Cage – Specialised merchandising unit
developed for Tesco. The unit enables trays of storeready bananas to be transported directly from the
supplier to the retail space and back, eliminating costly
double-handling.
WANZL HAS DEVELOPED a bespoke roll
Suzuki UK – national automotive distributor. Re­-
WANZL SHOWS THE WAY TO LOGISTICS OF
MATCHING WHEELED CONTAINERS, custom
cage solution for one of the UK’s largest
designed the standard KT3 picking trolley, pro­viding
THE FUTURE – These concepts developed by
designed für the NHS.
clothing wholesalers.
a longer unit with specific accessory items. Wanzl
Wanzl in the UK are for a ‘deliver and display’
also developed a very large tote con­solidation
special merchandising unit for tropical fruits –
trolley which helps deliver up to 30 totes at a
just one of many innovative bespoke solutions
time from the central consolidation area to the
Wanzl is developing for the logistics and industry
conveyor belt system, at the end of the shift.
market in the UK.
14
WANZL WORLDWIDE
SUMMER 2006
SHOPFITTING
Designs for better living
For over 120 years Abt has been a familiar name in the retail
landscape of Ulm, Southern Germany. In 2005 this department
store was completely refurbished – its ranges of household
goods, porcelain, gift items, stationery, crafts and D.I.Y. equipment
are now presented on over 4,000 square metres of stylishly
designed sales space. Newly introduced are the stationery
department and the ‘Abt Junior’ section, featuring children´s toys.
The products are imaginatively displayed on four
floors, in an innovative interior design featuring
Wanzl´s Alu Tech shopfitting system.
“People really feel very much at home in the new
Abt ”, says Abt´s Managing Director, Gunther
Strauss. They come here to shop and to be inspired with
new ideas. “When the goods are presented really well,
they sell much better,” said Strauss, reporting on his
experience since the refurbishment. The open-style
layout on the floors is an invitation for customers to
explore ‘designs for better living’. Abt opted for Wanzl´s
new shopfitting system Alu Tech, and now finds itself a
magnet not only for shoppers, but also for retail profes­
sionals, keen to see this pilot project for themselves.
“Footfall is now up at
the store and average
spend has increased.”
Abt Managing Director, Gunther Strauss.
Choosing the right shopfittings concept was critical.
Especially given the broad range of items stocked
by Abt, and “because not every item is square”
Special solutions were necessary – for presenting ironing
boards, hair-dryers, pull-out shelves for food mixers, and
banked shelving for all-round product visibility. As well as
functionality, quality and elegance were important
requirements of the shopfitting system, plus the ability to
adapt configurations easily. Wanzl´s new Alu Tech system,
with its various gondola, wall unit models and integrated
display cases, was able to fulfil these requirements. For
the units, Abt chose shelves in glass and wood, with back
panels partly in painted wood and partly in backlit acrylic.
Shelves and panels can be switched over as required for
any new display arrangement. To ensure a harmonious
overall look and to distinguish between the various
product sections, most of the wall units have a 50 cm
deep wooden frame, finished in cream. Alu Tech was also
used for the four-metre long wall unit on the ground floor,
where kitchen utensils are hung for display. For the new
entrance area a corner solution was developed, with a
rounded form. In total Wanzl fitted over 400 metres of the
new shelf system at Abt. Also part of the shopfittings
concept is a new counter system – Abt opted for
wooden-look counters, mostly in a dark shade, but some
in light apple. Supplied in a range of sizes and heights, the
counters are ideal for all kinds of product displays,
stackable if required, and can even be used by customers
as a seat. With this innovative new interior design Abt has
entered for the 2006 ‘Store of the Year’ award, in the
‘Living’ category. The award is organised by Germany´s
Retail Trades Federation (Hauptverband des Deutschen
Einzelhandes – HDE).
At Abt each product section has a different feel.
“The customer enters a whole new world each time,” is
how Gunther Strauss describes the concept. Another
helpful idea is positioning the tills in exactly the same
spot on each floor. Already this design concept, with its
clever harmonisation of products, presentation and
service, has attracted new attention in the sector, and led
to the conclusion that “Abt has now firmly established
itself as a brand.” «
SHOPFITTING
WANZL WORLDWIDE
WREFURBISHMENT CHALLENGE: The
The Abt brand
sales floors at Abt are spread across three
interlinked buildings, each with its own
specific architectural characteristics. The
store‘s pedestrianised location plus the
decision not to close during refurbishment,
demanded great flexibility of all the partners
involved in the project.
O TEAMWORK (l. to r.): Gunther Strauss,
Managing Director of Abt, Elke Kalvelage,
interior designer at Wanzl and head of the Abt
shopfittings project, with Hermann Hutter, new
owner of Abt.
SUMMER 2006
15
In 1879 Carl Abt opened an ironmonger´s shop.
­Today Abt is one of the three biggest high-street
names in household goods in Germany. In 2004
­Hermann Hutter took over the company and, backed by a
group of investors, repositioned it for the future. The aim
of the extensive renovation and refurbishment programme
(costing around two million euros) was to boost business
and to re-assert the firm´s long-standing tradition in
­retailing. For further information on the store, its products,
services and in-store presentations, go to: www.abt-ulm.de.
Alu Tech – flexible and modern
Wanzl´s new shopfitting system Alu Tech premiered
at EuroShop 2005 in Düsseldorf. Alu Tech´s aluminiumprofile frame with its uniform-look uprights, horizontals and
cross members, is a real eye-catcher. The system offers a
tremendous range of design options, thanks to flexible
combinability of its elements, and the choice of wood or
glass in a range of colours. Other products delivered by
Wanzl to Abt included:
‘DESIGN FOR LIVING’ at Abt.
W
A FRAME around the wall units creates a
P
harmonious structure while still clearly
distinguishing between the various sections.
ABT: OPEN AND INVITING.
O
R20 City Shopper trolleys, 60-litre capacity
R10 DR 22 Harlequin children´s shopping trolleys
R300 Boxxi handbaskets and 17 stackers for Boxxis
R20 tables for special offers
16
WANZL WORLDWIDE
SUMMER 2006
ICELAND
Boom time in the Far North
Iceland’s quality of life and level of development make it one of the top five
countries in the world, according to a United Nations report. The unemployment
rate is only 1.5 percent. On 9 January 2006 the population of Iceland was over
300,000 and is set to rise to more than 350,000 by 2045.
Iceland’s economy has been stable since
the mid-1990s. The country has long been
a member of the rich countries club,
leaving behind traditional industrialised
countries such as Germany and Great
Britain. The standard of living is high, edu­
cation levels are above average and location
benefits such as low energy costs and
excellent infrastructure have strengthened
Iceland’s leading sectors of fishing, tourism,
energy, aluminium production as well as
research, finance and information technology.
But the Icelandic market is also expensive:
price differences between imported and
domestic goods are small because of the high
salaries paid in Iceland. But according to OECD
statistics Iceland is one of the countries with
the highest per capita income, averaging
€2,965 per month, and the highest purchasing
power. Icelanders therefore enjoy shopping,
usually going twice or three times a week,
particularly in the catchment area around the
capital Reykjavik. Bónus, which has a 40
percent market share, is the most popular store
chain. In the most frequently visited store
locations, the discounter boasts a 65 percent
share. Bónus is the largest discount chain in
Iceland, with 22 outlets nationwide, 14 of them
in the Reykjavik region. It belongs to the Baugur
Group, which accounts for two-thirds of the
food retail sector in Iceland. Baugur’s other
busi­nesses include Hagkaup hypermarkets with
their wide product range and high level of
service, and ‘10–11’ convenience stores which
open daily from 8am to midnight. In second place,
with a 30 percent share of the Icelandic food
retail market, is the Norvik Group, which includes
chains such as the large Nóatún super­markets,
the Krónan discount stores and the ‘11–11’
convenience stores. The remaining 10 percent is
shared by a number of small companies. «
Countries with the greatest
economic freedom
Ranking
Land
1
HONG KONG
2
SINGAPORE
3
IRELAND
4
LUXEMBOURG 5
ICELAND 6
UNITED KINGDOM
7
ESTONIA
8
DENMARK
According to The Heritage Foundation, the
respected Washington-based research institute,
economic freedom is the only way to create a
positive cycle of economic growth and prosperity
in an era of increasing globalisation. Since 1994,
The Heritage Foundation has investigated 161 countries, looking for indicators such as a
moderate degree of state intervention,
unrestricted wage and price-setting, foreign
investment, protection of property rights and a
limited black economy.
Source: Heritage Foundation / Washington, 2006
ICELAND
WANZL WORLDWIDE
SUMMER 2006
17
W 80 PERCENT OF ALL TOURISTS visit Iceland for its unique
­scenery and wide range of outdoor activities.
E REIGNING MISS WORLD: Iceland’s Unnur Birna Vilhjalmsdottir was voted the most beautiful woman in the world in a contest against 101 international competitors.
TRAUSTI J. REYNISSON,
HAGKAUP SMÁRALIND IN KÓPAVOGUR –
SHOPPING
RÝMI – WANZL’S PARTNER IN ICELAND (l. to r.): Jósep Grímsson
Manager of Hagkaup Smáralind.
Iceland’s largest hypermarket.
in the 12,000 m² store.
(Sales Manager), Svanfrídur A. Lárusdóttir (Sales Representative),
Thorsteinn Thorsteinsson (Sales Representative) and Magnús
Scheving (Purchasing Manager)
Hagkaup Smáralind –
Customer of Wanzl & Rými
Trausti J. Reynisson, Manager of Iceland’s
largest hypermarket Hagkaup Smáralind,
banking on growth.
How many customers per year shop at Hagkaup
Smáralind?
In 2005 we had around 1.3 million customers.
Will customer footfall rise further in the years
ahead?
We are forecasting annual growth of seven percent.
And what is the value of the average spend?
It currently stands at exactly €32.12 and has risen
steadily in the past few years.
Which types of product are the most important?
We believe that sales in the food sector will grow by
three percent in the next year. In the case of all other
product groups, such as sports goods, clothing, shoes,
cycles, furnishings and toys, we expect growth of six
percent. Last year the Hagkaup Smáralind hypermarket
was ranked top in the Hagkaup Group in terms of sales,
and we are probably the strongest retail store in the
whole country. Our objective is to retain our lead in the
long term.
Hagkaup has made its mark on retailing in
Iceland
Hagkaup, founded in 1959, has funda­
mentally changed the retail landscape in
Iceland in recent decades. Hagkaup opened
its first large supermarket in 1970 and played
a leading part in the Kringlan Project, Iceland’s
first shopping mall, located in the new heart of
Reykjavik. Today, Hagkaup is one of the leading
hypermarket and supermarket chains in Iceland
and one of the largest customers of Wanzl
and its Icelandic sales partner Rými. Hagkaup
specialises in high-quality goods at reasonable
prices, and its stores are modern and largescale. In its outlets Hagkaup combines selfservice departments with special areas in
which expert personnel provide high-quality
customer service. Fruit and vegetables, meat,
fish and bakery goods are provided fresh each
day. Hagkaup also offers the widest range of
specialities, including select brands from small,
high-quality producers. International brands
are also available in clothing, gifts, household
goods, toys, cycles and outdoor equipment.
Five years ago, Hagkaup opened its largest
store so far: the 12,000 m² Hagkaup Smáralind
hypermarket in the Smáralind mall. The
catchment area is Reykjavik and its surrounds.
Ofnasmiðjan/Rými –
Partner of Wanzl
Ofnasmiðjan/Rými was founded in 1936
and is still family-owned. For the first few
years the company produced heaters. The
Icelandic name ‘Ofnasmiðjan’ means ‘heater
manufacturer’, but the company soon began
importing shopfitting systems and shelving
solutions. The original Ofnasmiðjan company
has since been sold, but still produces heaters
and shelving solutions for the retail industry on behalf of Rými. Wanzl and Rými are joint
suppliers to the market leader Hagkaup,
belonging to Baugur, the largest retail group
in Iceland. Rými’s aim is to win over other
stores in the Baugur group, such as the
Bónus super­market chain and the ‘10–11’
convenience store chain, as customers. Rými
currently has 20 employees and is managed by
Sveinbjörn Egill Björnsson, the grandson of the
company’s founder Sveinbjörn Jónsson. Rými
has operated as Wanzl’s local sales partner
in the Icelandic retail market since 1993.
18
WANZL WORLDWIDE
SUMMER 2006
INNOVATION IN SHOPPING
The Tango has grown
There is a new addition to the Tango family of plastic shopping trolleys. In addition to
the Tango 160-litre basket, Wanzl is now also offering a 220-litre version. WWW talks
to Dr Rainer Eckert, Wanzl’s Technology & Development Director..
R Dr Rainer Eckert,
Wanzl’s Technology &
Development Director
R TANGO 220 AND
W FOR FOUR YEARS NOW WANZL HAS
TANGO 160: WANZL
INCLUDED a 160-litre version of the Tango
HAS EXTENDED THE
plastic shopping trolley in its offer, and over
TANGO SERIES with
50,000 have been sold to date. Customers
the addition of a second
include the Sigo chainstores in Venezuela
model with a larger
(above), the Polish supermarket Alma (l.) and
basket capacity for large
the Belgian retailer Delhaize (r.).
volumes of shopping.
Why is Wanzl introducing the new Tango model?
The Tango with a 220-litre basket capacity is a prompt and coherent
response from Wanzl to the current developments in the market.
Right across Europe customers are purchasing larger amounts of
shopping. The new Tango was designed to enable retailers – from
whom we have already received enquiries – to offer these customers
plastic shopping trolleys with large capacities. That means stores
can now provide two Tango versions for different target groups,
tailored to customers’ shopping patterns.
But surely there are already a lot of high-volume shopping
trolleys?
That’s true. Wanzl has an extensive range of tried-and-tested, highvolume, classic models with wire baskets. But the Tango 220 offers
other advantages besides a large basket capacity.
What are these advantages?
The basket, basket flap and handle unit of the Tango 220 are made
of plastic, so the trolley weighs around eight kilos less than a
traditional trolley. When the trolley is loaded this weight reduction
helps improve manoeuvrability. The plastic components also offer a
marked reduction in noise. Both of these improvements benefit the
customer. Also the Tango helps to reduce inventory differences,
since the plastic basket build allows almost 100 percent recognition
of EAS labels, and the Tango is compatible with RFID technology
being used increasingly in retailing. When RFID is rolled out to stores
on a large scale, the retailer will not have to invest in new trolleys if
he has opted at an early stage for the Tango plastic model. A
further advantage is that it can be supplied in a choice of colours or
combination of colours, and it can be printed with ads or a logo to
match the store’s corporate design. With its basket made of impactresistant plastic, the Tango has a long service life too.
What reaction is Wanzl expecting from retailers?
We are expecting a positive reaction, because there is demand in
the market for a high-volume shopping trolley made of plastic. This
has been clear from the enquiries we receive from retailers. The first trials are already running, and experiences so far give us reason
to be optimistic. The first production orders will be delivered from
August. «
“The Tango 220 was specially developed
for people doing the big weekly shop, and
it’s already RFID-compatible.”
POLAND
WANZL WORLDWIDE
19
SUMMER 2006
Poland´s favourite
store – Biedronka
‘Super prices, every day’ – That´s what keeps the customers coming back to Biedronka discount stores.
“Consumer surveys
have shown that 92 percent of Polish
consumers know the brand name of
Biedronka.”
Gesellschaft für Konsumforschung (GfK), Poland
Model co-operation
Wanzl has been working successfully
with the Polish retail chain Biedronka
for many years. At the outset Wanzl
recognised the potential of the
Biedronka concept and put together
a special ‘Biedronka Team’, which is
always on hand to serve the needs
of this leading Polish discount store.
Always on time for the Biedronka
store openings, Wanzl delivers shop­
ping trolleys, special-offer tables,
pallet surrounds, divider systems and
customer barriers. Also Wanzl Poland,
together with Biedronka employees,
are engaged in developing new
solutions for fitting out the stores.
An important part of this is close cooperation with Mago, a supplier of
shelf systems and check-out coun­
ters to Biedronka, and also based in
Nadarzyn, where Wanzl Poland has
its offices. A further 20 or so part­
ners are also regularly involved in
fitting out new Biedronka stores,
always working in close harmony
with Wanzl’s plans and deliveries.
INFORMATION/CONTACT:
WANZL‘S SUBSIDIARY IN POLAND
MAIL: [email protected]
INTERNET: www.wanzl.pl. The price is right and so is the quality. And the cus­
tomers know it. Biedronka stocks over 900 different
products – the full range of everyday foodstuffs,
including fresh fruit and veg, plus non-food items
such as clothes and equipment for gardening and
D.I.Y. 95 percent of the supplies are from 450 Polish
manufacturers. Biedronka is one of the most popular
stores in Poland, and, with a staff of over 13,000, is a
leading employer in the country. In 2004 Biedronka was
the only retailer to be chosen from among 1,200 brands
as a winner in the ‘Superbrands Awards’.
The first Biedronka store opened in 1995. By 1997
this supermarket chain had expanded to 48 stores. Just
one year later, there were no less than 243 Biedronka
stores across Poland. In 1998 Biedronka became a part of
the Portuguese retailing group Jerónimo Martins (JMD).
Since then JMD has invested 390 million euros in
Biedronka´s future success. As well as the new outlets, so
far five distribution centres have been created in
Grudziadz, Lubin, Ruda Ślaska, Wyszków and Kostrzyn, the
latter being one of the most high-tech warehouse centres
in Europe. Currently there is one more distribution centre
under construction in Wojnicz. Spread out across the
country as they are, these centres ensure rapid delivery
of fresh goods to stores. Today Biedronka is one of
Poland´s leading retail chains, with a 60-percent share of
the discount store market. This success is due to the
store´s dense network of branches, smooth distribution
operations and ongoing, independent quality testing
carried out by external bodies. Following 84 new openings
in 2005, Biedronka is continuing on its expansion course
and by the end of 2006 another 100 or so new stores will
have been launched. «
POLAND´S STRONG INDEPENDENTS:
Proportion of independent stores in the retail market: 66 %
R
Proportion of national and international retail chains in the R
retail market: 34 %
POLAND: 60 % OF CONSUMER EXPENDITURE
IS SPENT IN RETAIL
0
10
20
30
40
Poland
50
Czech Republic Hungary
Ireland
Slovenia
Baltic States
Denmark
Greece
France
Spain
Netherlands
Sweden
EU 25
Finland
UK
Germany
Austria
Italy
60
Proportion of retail turnover in private expenditure in EU countries
Source: European Retail Network
EUROPEAN RECORD:
In Poland the proportion of consumer expenditure spent in retail is well above
60 percent. In Germany, Austria and Italy, by contrast, that figure is only around
30 percent. The EU average is around 33 percent.
20
WANZL WORLDWIDE
SUMMER 2006
BUSINESS AREA DISPLAYS
Displays instead of
expensive packaging
Elegant displays in the toys section are a great way of increasing sales. Marc Wiebusch, Key Account
Manager at Corvus, can confirm this.
What made you decide to buy
Wanzl displays?
We were impressed by the high
quality and robust nature of these
displays. They emphasise the quality
of the products we offer, without the
need for sophisticated packaging. So
we are investing in a display that
does the job that otherwise would
be done by expensive and spaceconsuming packaging. After all, sales
space is expensive and you have to
use it wisely. Also we wanted the
items to speak for themselves,
something that was achieved in full
with this quietly elegant display.
Another big plus is the way the whole
display is made – as spaces begin to
appear, the shop-owner gets a clear
picture of how much is being sold.
Without their own display unit, the
goods would probably get pushed
together on the shelf by the staff, as
stocks are sold off, and we would
lose out on sales space. A display
unit where you can see at a glance
what´s been sold is a superb prompt
for the retailer to put in a new order.
And that´s just what we want.
Have you had any feedback yet
from retailers and customers
about the new displays?
Our customers noticed within a short
time that their sales had risen. So,
not surprisingly, they are delighted
with the new displays.
You worked with Wanzl on the
design of the display. What was
that co-operation like?
From the start we felt we were in
good hands. They responded
professionally and sympathetically to
our ideas and requirements. We were
able to input into the development
process and were constantly
surprised to see how well our
(sometimes vague) ideas were turned
into concrete form ! «
Corvus & Papo
Corvus is the German distributor for the French toy manufacturer Papo.
Papo´s range of hand-painted figures
trans­-ports children into a world of
­fabulous ­creatures, knights and pirates,
film stars and comic heroes. Papo´s
­animals ­collection was created in 2004. The company sells to countries
around the world – in Europe, America,
Africa, the Middle East and Oceania.
Wanzl has made a series of new,
­specially ­designed displays for Papo
products, ­including presentation shelves to fit into existing shopfitting
systems, creating extra sales space.
Buy me !
U MARC WIEBUSCH;
3.44 seconds is all it takes for a customer to choose
between twelve products on a shelf. 74 percent of
purchase decisions take place at the POS, where,
depending on type of store, the customer can choose
between 1,000 and 60,000 products. Displays activate
the urge to buy and have been shown to increase sales
by up to 300 percent. This was one of the findings of a
study published by the University of Cologne in February
2006. Wanzl supplies innovative display solutions for the
POS. Tailored to the customer´s particular requirements,
produced cost-effectively and delivered on time, whatever
the quantity. Key Account Manager
WWW.WANZL-DISPLAYS.COM
at Corvus.
New paints centre for Rayher
Wanzl delivers innovative new displays to Rayher
Hobby for high-impact presentation of their DecoArt
paints series for amateur artists and crafts enthusiasts.
The modular display with nine, adjustable shelves and
flexible, push-fit components, offers plenty of space
for product presentation. The pull-out shelves are
easy and fast to refill, and the adjustable wire dividers
on the shelves are a practical way of keeping all the
differently sized bottles and tubes looking tidy. At the
top of the stand is an eye-catching panel showing the
distinctive Rayher paint spiral. The clever trick with this
wall unit is that, in just a few easy moves, it can be
transformed into a gondola, fillable from both sides.
HOTEL SERVICE BUSINESS UNIT
WANZL WORLDWIDE
SUMMER 2006
21
The new Hotel Service
Business unit
Ralf Aubele, who is in charge of Wanzl’s Hotel Service
Business unit, talks about this latest strategic
development.
Wanzl customers
Maritim Hotel Dresden
WANZL’S NEW
The new Maritim Hotel Dresden, situated on the
HOTEL SERVICE
banks of the Elbe between the Marien Bridge
­CATALOGUE is
and the Saxony State Parliament, opened in
available from:
mid-May. The new hotel, the 45th in the Maritim
Verena Glogger,
Hotel Group, is connected to the International
+49 (0)8221 / 729-529
Congress Center Dresden (ICD), which has been
[email protected]
operated by the Maritim Group since 2004.
W CHAMBERMAID TROLLEY
W ORDERLY ARRIVAL –
for perfect hotel service.
the ‘Group’ luggage trolley.
Retail & Shopfitting, Airports,
Logistics and now Hotel &
Catering. Why is Wanzl expan­
ding into this new business field?
Wherever luggage has to be trans­
ported comfortably and conveniently,
Wanzl offers solutions with an
extensive range of baggage trolleys.
The hotel industry has long apprecia­
ted this service and Wanzl now
offers a range of products for hotels,
from reception and room service to
catering, as well as products for
internal logistics. Wanzl’s solutions
help employees by optimising every­
day processes in the hotel ensuring
guests have a pleasant stay.
China. This international positioning, which naturally
includes the growth markets of China, India and Russia,
guarantees short communication lines, local contacts and
efficient after-sales service. Another of Wanzl’s strengths
lies in the development of individual solutions tailored to
customers’ requirements and specific demands.
What benefits can new customers
expect?
Wanzl is currently present on all con­
tinents with around 2,700 employees
and a large number of subsidiaries
and representatives. Outside
Germany, it has manu­facturing plants
in France, the Czech Republic and
What is your forecast for the future?
The international travel industry expects to generate total
revenues of well over €5 billion in the current financial
year, representing growth of 4.6 percent compared to
2005. The World Travel & Tourism Council (WTTC) is
forecasting a rise to over €9 billion by 2016. Experts are
basing their forecasts on a number of assumptions,
including that the Chinese tourism industry will grow in
the next 10 years to become the second largest in the
world after the USA. According to WTTC estimates,
consumption, investment and government spending on
tourism and travel in China will grow by more than 14
percent in the current year. An average rise of more than
eight percent per year is expected up to 2016. Rises are
also forecast for countries such as India, South Africa and
Russia, although not of the same magnitude. In view of
these figures, we expect the new Hotel Service Business
unit to perform well. «
WWW.WANZL-HOTEL.COM
RAMADA Hotel Herzogenaurach
The new RAMADA Hotel in Herzogenaurach,
with 150 bedrooms and a 550 m² conference
area, opened at the end of May.
‘Steigenberger Hotel
Der Sonnenhof’ Bad Wörishofen
The Frankfurt-based Steigenberger Hotel Group
currently operates 76 hotels in Germany, Austria,
Switzerland, the Netherlands and Egypt. The
first-class ‘Der Sonnenhof’ hotel at Bad
Wörishofen in the heart of Bavaria’s Allgäu
region is one of Germany’s best-known
’wellness’ hotels, with more than 3,500 square
metres of bathing, sauna and health facilities.
‘Der Sonnenhof’ is currently being extended. The new building is due to open in the autumn
of 2006.
W In the picture (l. to r.): RALF AUBELE,
Director of Wanzl’s Hotel Service Business Unit,
and GERD MERTEN, Key Account Manager at
Wanzl, in negotiation with MARTIN BRINK,
Deputy Director of ‘Steigenberger Hotels Der
Sonnenhof’.
22
WANZL WORLDWIDE
SUMMER 2006
NEW PRODUCTS FOR THE RETAIL INDUSTRY
›Smoking Shelter‹
Smoking in public is becoming less and less acceptable, not only in the workplace. For this reason the Belgian retailer Delhaize now provides
‘Smoking Shelters’.
Smoking in public areas has become a
sensitive subject in many countries. Legal
smoking bans came into force at the beginning
of the year in Belgium and Spain, and similar rules have been
in place for some time in Ireland, Italy, Malta, Norway and
Sweden. In Switzerland, employers are required to ensure
that non-smoking employees are not troubled by colleagues
who smoke, and in Britain a general smoking ban in all
workplaces is set to pass into law in the middle of 2007.
These rules also apply to the retail sector, and Wanzl is
promoting its new ‘Smoking Shelter’. A weatherproof
alternative space for all employees and customers who do
not want to give up smoking. The Belgian retailer Delhaize
has already ordered 50 ‘Smoking Shelters’, which have been
erected in car parks in front of its stores. The basic version is
four metres long, has integrated ashtrays and is openfronted. Because of its modular construction, the ‘Smoking
Shelter’ is also available in customised extended versions,
and Wanzl can even supply seating and solar lighting as
accessories. «
A new trend:
Shopping with baby
MOTHERS GIVE THEIR VIEWS
Test interviews conducted among mothers
­revealed positive views of the ‘Trend’ baby
­carrier. They particularly liked the baby’s sitting
position, unimpeded view and the fact that the
baby’s arms can move freely.
”I don’t have to lean
over so far to put the
baby in or take the
baby
out of the seat.”
”The view in front of
the trolley is much
better – now I can see
where I’m going.”
”I can now use all the
space in the trolley.”
When youngsters are happy, their parents are
happy too and can get on with their shopping in
peace. The new ‘Trend’ baby carrier makes shopping with
baby much more pleasurable. It provides a service for
families thus encouraging customer loyality to that store.
Wanzl’s new baby carrier is already in high demand in
the UK. ASDA ordered 2,750 for the EL 212 shopping
trolley, while Sainsbury’s decided to take 1,050 and
Iceland Frozen Foods opted for 488. Tesco took 400,
which are currently being trialled in various stores. The
‘Trend’ baby carrier is equipped with a new, easy-to-use
belt system which guarantees maximum safety. The
carrier is resistant to knocks and other external effects,
offering an attractive appearance and long service life. On request, Wanzl can supply the ‘Trend’ baby carrier in
colours which match the store’s corporate identity.
Trolleys fitted with the new baby carrier can, of course, be nested together to save space. «
WWW PRODUCT PRESENTATION UPDATE
WANZL WORLDWIDE
SUMMER 2006
23
PRODUCT INNOVATION
Customers like using baskets
Each year Wanzl produces around 600,000 plastic and wire baskets for the
Baskets are popular with British shoppers
international retail industry. This is equivalent to almost one-third of the total of 1.7
On request, Wanzl can also develop customer-specific solutions, such as the innovative HW 24 shopping
million shopping trolleys produced each year, showing that customers are still keen to use shopping
basket, a model which successfully combines design, functionality and price. The British retail chain
baskets. They are complementary to trolleys, particularly for small purchases or ‘top-up shopping trips’.
Marks & Spencer has ordered a total of 90,000 of these and Wanzl is currently supplying them to Plastic models are particularly popular because the panels can be individually printed to suit the store´s
refurbished stores nationwide. Nisa Today, Aldi and Tesco Ireland have also opted for the new basket
­corporate identity.
model and Wanzl UK is confident of further future orders. There is a tradition of using shopping baskets in Britain: compared to customers in other European countries, many British people shop more frequently, even daily, buying small quantities of fresh products. They like using shopping baskets
as a convenient alternative to shopping trolleys, especially when they are in a hurry or the store is
­particularly busy.
Putting the service into self-service
The shopping basket has a long history, and self-service retailing is inextricably bound up with it. It was right back in 1955 that Wanzl developed its first patented model for a stackable shopping basket
with locking handle (illustrated left). Today, a range of different models is available. Wanzl also supplies
co-ordinated basket-stacking trolleys for supply and return.
R A basket model patented in 1955
RR Wanzl´s oldest handbasket model, dating from 1947.
24
SUMMER 2006
CONTACTS
WANZL WORLDWIDE
WANZL
Metallwarenfabrik GmbH
Bubesheimer Strasse 4
89340 Leipheim, Germany
P.O. Box 1129
89336 Leipheim, Germany
Phone+49 (0) 8221 / 729-0
Fax +49 (0) 8221 / 729-100
[email protected]
www.wanzl.com
EuropeAN
Subsidiaries
Austria
Wanzl Gesellschaft mbH
Deutschstrasse 12
1230 Vienna
Phone+43 (0) 1 / 616 25 46
Fax +43 (0) 1 / 616 25 46 20
[email protected]
www.wanzl.at
BELGIUM
Wanzl b.v.b.a.
Ambachtenlaan 36
Ambachtenlijke zone Haasrode
3001 Heverlee
Phone+32 (0) 16 / 40 28 30
Fax +32 (0) 16 / 40 01 69
[email protected]
www.wanzl.be
CZECH REPUBLIC
Wanzl spol s.r.o.
Okr.Olomouc
78347 Hnêvotín 333
Phone+42 (0) 585 / 75 15 55
Fax +42 (0) 585 / 75 15 51 Prague:
Phone+42 (0) 244 / 09 07 44 Fax +42 (0) 244 / 09 07 40
[email protected]
www.wanzl.cz
FRANCE
Wanzl SAS 21, Rue Westrich
P.O. Box 30134
67603 Séléstat Cedex
Phone+33 (0) 388 57 48 50
Fax +33 (0) 388 92 17 23
[email protected]
Paris:
Phone+33 (0) 144 75 02 02
Fax +33 (0) 144 75 31 00
[email protected]
www.wanzl.fr
GREAT BRITAIN
Wanzl Ltd.
Europa House Heathcote Lane
Warwick CV34 6SP
Phone+44 (0) 1926 / 45 19 51
Fax +44 (0) 1926 / 45 19 52
[email protected]
www.wanzl.com
HUNGARY
Wanzl Magyarorszag KFT
Kunigunda u. 58
1037 Budapest III
Phone+36 (0) 1 / 387 37 92
Fax +36 (0) 1 / 437 08 50
[email protected]
ITALY
Wanzl Italia S.r.l.
Via Del Ferro n° 8 / 10
Localita Averolda
25039 Travagliato
Phone+39 030 / 686 39 49
Fax +39 030 / 686 45 22
[email protected]
www.wanzl.com
NETHERLANDS
Wanzl Nederland b.v.
Karolusstraat 4
4903 RJ Oosterhout
Phone+31 (0) 162 / 42 22 50
Fax +31 (0) 162 / 45 46 50
[email protected]
www.wanzl.nl
POLAND
Wanzl Sp.z o.o.
ul. Mszczonowska 69
05-830 Nadarzyn
Phone+48 (0) 22 / 739 73 80
Fax +48 (0) 22 / 739 73 85
[email protected]
www.wanzl.pl
RUSSIA / CIS
000 Wanzl-MAWY
Luzhniki 24 Block 9
119048 Moscow
Phone+7 495 / 504 28 67
Fax +7 495 / 504 28 69
[email protected]
www.wanzl.ru
GREECE
Voyatzoglou Systems S.A.
12 km Nat. Road, Athens
Lamia
14451 Metamorfosi
Phone+3 (0) 210 / 288 86 00
Phone+3 (0) 210 / 288 86 22
Fax +3 (0) 210 / 288 86 99
SLOVAK REPUBLIC
Wanzl SK, s.r.o.
Vonkajší rad 376
926 01 Sered’ď
Phone+42 1 / 317 89 13 81
Fax +42 1 / 317 89 79 28
[email protected]
www.wanzl.sk
ICELAND
Rymi ehf.
Hateigsvegi 7
P.O. Box 5091
125 Reykjavik
Phone+354 (0) 1 / 511 11 00
Fax +354 (0) 1 / 511 11 10
[email protected]
SPAIN
Wanzl Equipamiento
Comercial, S.L.
Poligono Industrial ‘El Pla’
c / Miquel Torelló i Pagès,
58 Nave 1
Apdo. de Correos 1485
08750 Molins de Rei –
Barcelona
Phone+34 (0) 93 / 680 36 50
Fax +34 (0) 93 / 680 36 52
[email protected], www.wanzl.es
LATVIA
‘Kompanija Vitrum’
G. Astras 3a
1082 Riga
Phone+371 (0) 7 / 80 23 84
Fax +371 (0) 7 / 80 23 87
[email protected]
SWITZERLAND
Wanzl AG
Industrie Hegi 2
9425 Thal
Phone+41 (0) 71 / 886 90 10
Fax +41 (0) 71 / 886 90 15
[email protected]
www.wanzl.ch
UKRAINE
TzOV Wanzl-MAWY
Business Center ‘Regus’
Schovkovychna vul. 42-44
01601 Kiev
Phone+380 44 / 490 12 42
Fax +380 44 / 490 12 64
[email protected]
www.wanzl-mawy.com.ua
LITHUANIA
UAB ‘Husas’
Pramones g. 141
2000 Vilnius
Phone+370 52 / 43 63 42
Fax +370 52 / 43 63 40
[email protected]
MACEDONIA
MAG Commerce
Str. ‘Zelevo’ 3-3 / 9
1000 Skopje
Phone+389 (0) 2 / 307 65 93
Fax +389 (0) 2 / 307 65 93
Mobile+389 (0) 70 26 64 59
[email protected]
EUROPEAN
REPRESENTATIVES
MALTA
Creative Refurbishing Centre
(Malta) Ltd.
Tilio’s Bldgs., St.Paul‘s Street
NXR 03 Naxxar
Phone+356 (0) 21 / 41 94 00
Fax +356 (0) 21 / 41 95 00
Mobile+356 (0) 947 44 00
[email protected]
BULGARIA
ELECS Group - Holding Ltd.
1, Republika blvd.
9000 Varna
Phone+359 (0) 52 / 50 00 66
Fax +359 (0) 52 / 50 04 35
[email protected]
NORWAY
Expedit Norge a / s
Hvamveien 4
2026 Skjetten
Phone+47 64 / 83 13 00
Fax +47 64 / 83 13 99
[email protected]
CROATIA
Smeh d.o.o. - Gorjupova 13
1000 Ljubljana
Slovenia
Phone +386 (0) 1 / 244 08 00
Fax +386 (0) 1 / 244 08 10
[email protected]
PORTUGAL
Distrol
Av. Oscar Monteiro Torres,
37 A-C 1000-216 Lisbon
Phone+351 (0) 21 / 79 60 13 69
Fax +351 (0) 21 / 796 23 29
[email protected]
CYPRUS
P.C. Orinos Ltd.
P.O. Box 21285
1505 Nicosia
Phone+357 (0) 22 / 45 84 00
Fax +357 (0) 22 / 76 76 54
ROMANIA
Eurofit / Vozatyoglou Systems
Romania SRL
St. Viitorulu 199, sect. 2
Bucharest
Phone+40 (0) 21 / 212 39 90
Fax +40 (0) 21 / 212 39 64
[email protected]
DENMARK
Expedit a / s
Toftegaardsvej 4
P.O. Box 86
8370 Hadsten
Phone+45 87 / 61 22 00
Fax +45 87 / 61 23 00
[email protected]
ESTONIA
Melton
Peterburi Tee 71
11415 Tallinn
Phone+372 (0) 6 / 20 50 51
Fax +372 (0) 6 / 20 50 52
[email protected]
FINLAND
Expedit a / s filial i Finland
Laippatie 19 B
00880 Helsinki
Phone+358 207 43 36 40
Fax +358 207 43 36 49
[email protected]
SERBIA-MONTENEGRO
DunaV Export-Import
Vojvodanska 75
22304 Novi Banovci
Phone+381 (0) 22 / 34 22 59
Fax +381 (0) 22 / 34 22 42
Mobile+381 (0) 63 502 818
[email protected]
SLOVENIA
Smeh d.o.o. – Gorjupova 13
1000 Ljubljana
Phone+386 (0) 1 / 244 08 00
Fax +386 (0) 1 / 244 08 10
[email protected]
SWEDEN
Expedit Sverige AB
Frederiksdal
571 75 Nässjö
Phone +46 (0) 380 / 265 30
Fax +46 (0) 380 / 265 50
[email protected]
www.expedit.se
TURKEY
ÜCGE Magaza Ekipmanlari
Pazarlama San. Tic.A.S.
Kelstel Sanayi Bölgesi
16450 Bursa
Phone+90 (0) 224 / 331 88 11
Fax +90 (0) 224 / 331 88 21
[email protected]
OVERSEAS SUBSIDIARIES
AUSTRALIA
Wanzl Australia Pty. Ltd.
97 Highbury Road BURWOOD VIC 3125
Phone+61 (0) 3 / 98 08 22 99 Fax +61 (0) 3 / 98 08 22
[email protected] www.
wanzl.com
KOREA
Wanzl Korea Ltd.
1F., Sorimwon Bldg., 180-407,
Bongcheon-Dong, Gwanak-Gu
Seoul 151-815
Phone+82 (0) 2 / 877 14 31
Phone+82 (0) 2 / 877 14 03
Fax +82 (0) 2 / 877 14 32
[email protected]
www.wanzl.com
PEOPLE’S REPUBLIC
OF CHINA
Wanzl Commercial Equipment
(Shanghai) Co., Ltd.
Bldg. 2-4,
East Rongle Rd. No. 579
Song Jiang Industrial Zone,
Shanghai 201613
Phone+86 (0) 21 / 57 74 46 80
Fax +86 (0) 21 / 57 74 46 50
[email protected]
www.wanzl.com.cn
OVERSEAS
REPRESENTATIVES
ARGENTINA
Fabrica de Envases
Automaticos S.A.
Avda. Andrés Rolón 25 47
(1643) Beccar
Buenos Aires
Phone+54 (0) 11 / 47 43 84 05
Fax +54 (0) 11 / 47 42 21 37
[email protected]
ECUADOR
Unikert de Venezuela C.A.
Centro Empresarial Torre Humboldt, Piso 3, Oficina 03 / 06
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
INDIA
Bizerba India Private Limited
27 Acre, Basement,
Pratap Kothari-Compound No.3
Opp Tikuji Ni Wadi,
Manpada, Thane 400 610
Phone+91 (0) 22 / 25 89 90 00
Fax +91 (0) 22 / 25 89 01 08
[email protected]
INDONESIA
PT. Celsius Jaya
Jl. Sunter Paradise II
Blok K No. 43
Jakarta 14350
Phone+62 (0) 21 / 640 43 13
Fax +62 (0) 21 / 640 43 14
[email protected]
IRAN
Sepas Scherkat Sorche ALVAN
Vahed 11, Tabagheh dowom,
Pointar az 4 rahe boryorg mehr
Kooye najm - pelak 56
Felestin Street
Tehran
Phone+98 (0) 21 / 649 98 27
Fax +98 (0) 21 / 649 55 40
ISRAEL
R. Goldstein & Co. Ltd.
P.O. Box 136
Kfar Chabad Post
60932 Moshav Safaria
Phone+972 (0) 3 / 96 07 91 89
Fax +972 (0) 3 / 960 79 21
[email protected]
Japan
CEEV Cooperation Expectation
Emotion Viva
Takashio-cho 2-9
Koshien Nishinomiya
6638166 Hyogo
Phone +81 (0) 798 / 46 68 02
Fax +81 (0) 798 / 46 68 05
AUSTRALIA
Brice Australia Pty. Ltd.
19 Evans Street
P. O. Box 228
BURWOOD VIC 3125
Phone+61 (0) 3 / 98 88 71 25
Fax +61 (0) 3 / 98 88 79 09
[email protected]
JORDAN
Abdin Industrial Est.
Mr. Firas Abdin
Bayader Wadi El-Seir, Industrial St.
11814 Amman
Phone+962 (0) 6 / 586 55 36
Fax +962 (0) 6 / 586 37 07
[email protected]
CHILE
Porta Nuova S.A.
Santo Domingo, 4780
Quinta Normal | Santiago
Phone+56 (0) 2 / 224 33 44
Fax +56 (0) 2 / 244 47 81
[email protected]
KUWAIT
Al Hasawi
Refrigerator & Water
Cooler Factories
P.O. Box 1175 Safat
13012 Safat Kuwait
Phone+965 (0) 476 91 00
Fax +965 (0) 472 00 91
[email protected]
COLOMBIA
Unikert de Venezuela C.A.
Centro Empresarial Torre Humboldt, Piso 3, Oficina 03 / 06
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
DOMINICAN REPUBLIC / CARIBBEAN
CORTINOVA, S.A.
Edificio Martinez Burgos
Ave. Sarasota #24
Ensanche Bella Vista
Santo Domingo
Phone+1 809 / 537 77 00
Fax +1 809 / 537 79 00
Mobile+1 809 / 399 72 69
[email protected]
[email protected]
MALAYSIA
Panmatex Trading Sdn.Bhd.
No.12, Jalan BK 1 / 12
Bandar Kinrara Industrial Park
Bandar Kinrara, Off 6 1 / 2 Miles
Jalan Puchong
58200 Kuala Lumpur
Phone+60 (0) 3 / 80 75 80 08
Fax +60 (0) 3 / 80 75 90 09
[email protected]
MEXICO
EQUIPAMIENTO Y MAS S.A. DE C.V.
Omega # 278
Col. Romero de Terreros
Del. Coyoacan
CP 04310 Mexico DF
Phone+52 (0) 81 / 89 96 25 36
Fax +52 (0) 55 / 10 84 26 50
Mobile+52 (0) 55 / 51 03 43 43
roberto.mendoza@
equipamientoymas.com
NEW ZEALAND
NZ Retail Equipment Ltd
12 Ash Rd, Manukau City
P. O. Box 98916 SAMC
Phone+64 (0) 9 / 262 30 44
Fax +64 (0) 9 / 262 30 66
Peru
Unikert de Venezuela C.A.
Centro Empresarial Torre Humboldt, Piso 3, Oficina 03 / 06
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
PHILIPPINES
Target Displays Co. Inc.
6th Floor, Fortune Building
160 Legaspi Street
Legaspi Village
Makati City 1229
Phone+63 (0) 2 / 891 36 07
Fax +63 (0) 2 / 891 36 09
[email protected]
www.targetdisplay.com
SAUDI ARABIA
Packaging Equipment &
Supplies Co. Ltd.
P.O. Box 52721
21573 Jeddah
Phone+966 (0) 2 / 670 04 90
Fax +966 (0) 2 / 670 03 41
[email protected]
SINGAPORE
John Chen (Pte) Ltd.
6 Little Road
Singapore 536984
Phone+65 (0) 2 / 85 21 22
Fax +65 (0) 2 / 85 30 68
[email protected]
TAIWAN
Willington Fabrikations
Rm 603, Gold Stone Building
380 Lin Sheng North Road
Taipei 1045
Phone+886 (0) 2 / 25 11 51 68
Fax +886 (0) 2 / 25 22 25 21
[email protected]
THAILAND
Prolink Secure-Tech Ltd., Part.
390 / 2 Moo 7 Thaeparak Rd
Samrongneau, Muang
Samuthprakarn 10270
Phone+66 (0) 2 / 383 55 97
Fax +66 (0) 2 / 759 54 14 ext. 0
[email protected]
TUNISIA
Multiprotect+
P.O. Box 257
Cité Jamil – Menzah 6
2091 Tunis
Phone+216 (0) 21 / 21 88 88
Fax +216 (0) 71 / 88 32 22
[email protected]
UNITED ARAB EMIRATES
Expo Spec. Equipment Co.
P.O. Box 90022
Deira Salahuddin Str.
Dubai
Phone+971 (0) 4 / 266 60 42
Fax +971 (0) 4 / 266 27 16
[email protected]
URUGUAY
Acondicionamiento
Integral S.A.
Juan D. Jackson 1202
Montevideo
Phone+598 (0) 2 / 400 14 14
Fax +598 (0) 2 / 408 66 23
[email protected]
VENEZUELA
Unikert de Venezuela C.A.
Centro Empresarial Torre Humboldt, Piso 3, Oficina 03 / 06
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
Contact details of further representatives
can be supplied upon request.