Publications 07A Draft copy - The University of Western Australia

Faculty of Archtiecture, Landscape and Visual Arts The University of Western Australia
Weekly Outline: Semester One : 2007: Bill Busfield
Elective Studies ARCT5584 Publications
(Credit Points 6)
PUBLICATIONS
Week 1
26th Feb
Week 2
5th March
Introduction / Overview
Week7
16th April
Micro Typography
Week 8
23rd April
Deadline 4
Deadline1
Thursday
26thApril 10am
Friday 9th M 10am
Week 3
12th March
Website Remake
Personal ID
Your Mark
Week 9
30th April
Week4
19th March
Week 10
7th May
Deadline 2
Friday 23rd March
10am
Review Deadline
Friday
11th May 10am
Week5
26th March
Week 11
14th May
Interactive PDF
CD Portfolio
Publications Final
Deadline
18th May
Week 6
2nd April
Website Interrogation
Week 12
21st May
Deadline 3
Friday/
25thMay 10am
Thursday 5th April
10am
Selected
Presentations
9th April
Easter Break
Week 13
28th May
Studio Portfolio
Week
Publication Elective Sessions
Fridays 10am/1pm
Room 3.20
Note
Details of each program will be expanded upon at the introductions
and in hand outs. It is critical that you note the dates in your diary
including key deadlines. We consider meeting deadlines to be an
important performance indicator.
It is important to be present at all sessions for the
allotted time. We will try to give as much advanced warning of any
changes to sessions as we can.
The University of Western Australia
Faculty of Architecture, Landscape and Visual Arts.
Publications in Architecture Elective Studies ARCT5584
Semester One 2007
Coordinator Bill Busfield
Introduction to unit
A fact of contemporary life is the consumption of image and text communicated through a
range of media both analogue and digital.
As professional designers we both create and consume presentations with sophisticated digital blends both static and dynamic. The communication possibilities are challenging and the
evolution of a new visual language self-evident. This elective attempts to ‘pull focus’ on a section of this new media landscape, its traditions and the idea of graphic design as a profound
way of thinking.
Unit description
The elective focuses on a wide range of publishing techniques related to architectural design
publications. The design and production of image and text are investigated through traditional
and digital techniques. Case studies of selected examples from the international and architectural and design press are made. The potential of desktop publishing tools and their application form the core of the unit.
Staff
Bill Busfield.
Keeping in Touch
Communication may occur by email, so all students should ensure:
(a) that they activate their Pheme account and student email account
(b) that they check their account regularly (at least weekly)
(c) that they communicate with University staff ONLY through their student
email account. (Staff have been advised not to respond by email to any other addresses.)
Staff Contact details.
email william. busfield @ uwa.edu.au
UWA Tel: 6488 2583
Learning outcomes
• An increased level of visual literacy in print and graphic design.
•The application and understanding of the potential of desktop publishing
techniques in the design and production of image and text.
•An understanding and appreciation of motion graphics (time based media) and
the design of interactive screen presentations using image, text and sound.
•A knowledge of key industry standard desktop publishing and prepress software.
•An appreciation of micro typography, typographic design and digital font foundries.
Prerequisites/unit requirements
See Web
Unit structure
• The unit will present a mix of weekly Lectures, tutorials/seminars and workshops.
• All workshops will take place in the Computer Lab on level 4 unless otherwise instructed.
• Prime Weekly Location Seminar Room 3.20 Architecture Building.
• Students are required to attend all sessions and complete assignments by the deadlines
times outlined in the weekly grid. (see front cover grid and lecture list next page)
Unit schedule/timetable (see cover grid)
Lecture Series.
Week One
Introduction and Overview.
Week Two
Microtypography, Letterform, Digital font foundries,
Classic Faces, Swiss typography, Morphologies.
Dynamic text, Kyle Cooper ( Imaginary Forces), Saul Bass, Pablo Ferro.
Week Three
Week Four
Week Five
Heroes the Carson Brody Axis
The End of print, Emigre, Graphic design into the digital realm.
Web Futures,Place not Page, Site interrogation
Week Six
No Session (Good Friday)
Week Seven
Week Nine
Diagraming the City, Typography in the built environment,
The world of Harry Beck.
Book Design, Production process and methodology.
Industry software and standards, Digital Ink.
Local Heroes The work of Gary Emery and Ken Cato.
Week Ten
Interactive Portfolios demonstrations and defaults.
Week Eight
Week Eleven Retrospective review of projects.
Week Twelve Selected Presentations.
Recommended Reading and Reference.
Vanderlands R. Émigré (The Book ) Graphic Design into the Digital Realm.
Van Norstrand Reinhold New York. 1993.
Blackwell, L. The End of print ‘the graphic design’ of David Carson,
Laurence King Publishing 1995.
Wozencroft J. The Graphic Language of Neville Brody
Thames and Hudson 1994.
Yelland J. Typo Survival Kit (2nd Edition)
Press for Success 1993.
Poynor N Typography Now
Internos Books 1998.
Maeda J. Maeda and Media
Thames and Hudson 2000.
Material & Equipment costs
Hard copy printouts in the preliminary hands on projects will be a cost in this unit.
We will attempt to keep costs down where possible by using digital files and
screen presentations.
Assessment
The weekly seminar sessions are intended to create an opportunity for dialogue and feedback on
projects in progress. The emphasis is on experiment the flow of ideas and process.
The opportunity to execute highly finished pieces could be contained in project 2. and 5.
The assessment is 100% by portfolio of work. Presented as an interactive CD in PDF format.
The weightings are outlined below.
Component
Weighting
Assessment Criteria
1. Microtypography
2. Personal Mark/ professional ID
Digital impact
30%
Demonstration of an understanding of classical typographic form and structure.
( Letter to Body Copy)
Demonstration of a capacity to develop personal branding and the design of image and
text in professional communications.
3. Dynamic Image and Text .
Digital credits
20%
Demonstration of a capacity to make a
visual analysis,diagraming moving image
text and sound.
(The use of score coding and morphology)
4. Website Interrogation and Remake
A new medium ?
20%
Demonstration of a capacity to map and
understand the structure and protocols
of website design, develop a model and
restructure with new content.
5. Interactive Portfolio
Back catalogue
30%
Demonstration of a capacity to design within
the Printing Industry Standard PDF format
an interactive portfolio that presents a body
of work.
Submission of assignments
See front cover page grid for deadline times and dates.
• FALVA Extension policy * (Refer ALVA web site)
• FALVA policy on late work * (Refer ALVA web site)
• FALVA policy on digital submissions * (Refer ALVA web site)
Attendance
Under University General Rule 1.2.1.15 (1) students are required to attend
prescribed classes and submit work at an acceptable standard. Under University
General Rule 1.2.1.16 the Faculty may withdraw a student from a unit if their attendance
at classes and performance is not satisfactory in terms of University General Rule 1.2.1.15 (1)
Academic Misconduct/plagiarism
• FALVA policy * ( ALVA web site)
Appeals against academic assessment
• University Policy* ( ALVA web site)
Charter of Student rights
• University Policy* ( ALVA web site)