mediakit - Washingtonian

M E D I A
K I T
WASHINGTONIAN.COM
T H E
W E B S I T E
W A S H I N G T O N
L I V E S
B Y
EDITORIAL OVERVIEW
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The Washingtonian magazine is the best-read
and most trusted publication dedicated to life in
the nation’s capital. Published for more than four
decades, The Washingtonian influences readers
on where to live, eat, shop, work, and play. It is
so popular that it outsells national titles on local
newsstands, including InStyle, Vogue, and Vanity
Fair. Nationwide, The Washingtonian generates
buzz. In 2009 alone, it was spotlighted by ABC
News, AOL, CNN, Extra, Gawker, Huffington Post,
the Los Angeles Times, National Journal, USA
Today, and many other sources.
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Day to day, Washingtonian.com is relied on
as a concierge for life in the Washington
area. It is the city’s premier lifestyle website
and hosts a large, loyal following of active,
affluent adults. In addition to all of the
magazine’s content, Washingtonian.com
also features web-only material, including
several popular blogs, an events calendar,
restaurant and happy-hour finders, live
chats, and more. New content is added to
the site continuously each day.
Washingtonian.com is a site that people
bookmark. It’s where area residents go
to take a break from work, to unwind at
home, to plan an evening on the town,
to select a doctor, and to get ideas for a
getaway, a home project, or the wedding of
their dreams. The enclosed opportunities
will provide you with valuable access to the
Washingtonian.com community.
T H E
W E B S I T E
W A S H I N G T O N
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AUDIENCE & TRAFFIC
Advertising on Washingtonian.com ensures that your message reaches a highly desirable audience.
Washingtonian.com users are:
YOUNG
18-24 years old: 14%
25-34 years old: 40%
35-44 years old: 18%
45+ years old: 27%
Educated
91% have bachelor’s degrees
42% also have postgraduate degrees
Professional
86% are employed in either full- or part-time jobs
Affluent
84% have HHI over $50K per year
65% have HHI over $75K per year
50% have HHI over $100K per year
28% have HHI over $150K per year
14% have HHI over $200K per year
Local
43% live in VA
34% live in DC
21% live in MD
Active
96% go out to dinner at least once a week
86% have traveled for pleasure within the last three months
86% shop for clothing/accessories at least once a month
77% purchase health and beauty services at least once a month
64% attend music/theater/live performances once a month
62% attend a museum or art exhibit at least once a month
Source: September 2008 Washingtonian.com readership survey
T H E
Washingtonian.com
average monthly traffic:
Page views: 1.9 million
Unique users: 350,000
User session length: 3:30
Source: Google Analytics, January-June 2009
W E B S I T E
W A S H I N G T O N
L I V E S
B Y
PA R T N E R S H I P O P P O R T U N I T I E S
1. BANNER ADVERTISEMENTS
Deliver banner advertisements of various sizes on virtually any schedule to engage with
Washingtonian.com’s visitors. Banners can be either run-of-site (ROS) or targeted.
TILE AD
LEADERBOARD
TILE AD
LEADERBOARD
HALF
PAGE
MEDIUM
RECTANGLE
AD POSITIONS
SIZE
DIMENSION
ROS CPM TARGETED CPM
Tile
260 x 60
$5
$8
Skyscraper
160 x 600
$12
$15
Leaderboard
728 x 90
$15
$20
Medium Rectangle
300 x 250
$20
$25
Half Page
300 x 600
$20
$25
CPM= cost per thousand impressions
T H E
W E B S I T E
W A S H I N G T O N
L I V E S
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PA R T N E R S H I P O P P O R T U N I T I E S
2. EXCLUSIVE SPONSORSHIPS
Your ads will completely surround a specific section and captivate your targeted
clientele. Sponsorship includes all ad positions on all pages of the section.
YOUR TILE
YOUR TILE
YOUR TILE
YOUR LEADERBOARD
YOUR LEADERBOARD
YOUR
HALF
PAGE
YOUR
EXCLUSIVE SPONSORSHIPS
SECTION
MONTHLY INVESTMENT BANNER IMPRESSIONS*
Arts & Entertainment
$8,500
500,000
News & Features
$8,000
450,000
Health (incl. Top Doctors)
$5,000
265,000
Best Bites Blog
$4,500
230,000
Style
$4,000
210,000
Homes
$3,500
140,000
Event Calendar
$3,500
140,000
After Hours Blog
$3,000
125,000
Travel
$2,000
80,000
Work & Education
$2,000
80,000
Ad positions: 260 x 60, 728 x 90, 300 x 250, 300 x 600, 160 x 600
*Estimated based on average monthly traffic
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W E B S I T E
W A S H I N G T O N
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PA R T N E R S H I P O P P O R T U N I T I E S
3. E-mail newsletter sponsorship
TEXT AD
SKYSCRAPER
TEXT AD
SKYSCRAPER
Deliver your message or special offer directly to the inboxes of a niche audience. Be strategically
positioned and co-branded with the latest Washingtonian.com content. Only one advertiser is
featured per newsletter.
E-MAIL NEWSLETTERS
TITLE
CONTENT
DISTRIBUTION
OPTED-IN SUBSCRIBERS 1x RATE 3x RATE
In This Issue
Monthly Magazine Preview
Monthly: mid-month
30,500
$1,500
Where & When
Upcoming Local Events
Weekly: Monday, Thursday
15,000
$700
$500
Dining Out
Food & Local Restaurant News
Weekly: Wednesday
15,500
$700
$500
Shop Around
Retail Events, Sales, Fashion
Weekly: Tuesday
9,000
$500
$350
Kliman’s Chat
Dining Q&A Transcript
Weekly: Tuesday
5,000
$500
$350
Bridal Party
Wedding Tips, Announcements
Weekly: Friday
4,000
$250
$150
$1,000
Rates are per issue. Ad includes 160 x 600 ad and 65 words of text.
T H E
W E B S I T E
W A S H I N G T O N
L I V E S
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ADDITIONAL OPPORTUNITIES
A N D I N F O R M AT I O N
Tile Ads
Make your business a permanent presence on any of the following “finders”:
FUNCTION
MONTHLY RATE
Restaurant Finder
$500
Wedding Vendor Finder
$250
Happy Hour Finder
$150
Spa Search
$150
Tile Ads
Minimum of 3 months; discount applies if
booked for a full year. Ad size: 150 x 150
Homepage takeover
Location, location, location! Lock out all other advertisers from Washingtonian.com’s
cornerstone, signature page. Takeover includes all of the following ad positions: Medium
Rectangle (300x250), Leaderboard (728x90), Skyscraper (160x600), and Tile (260x60).
$2,500 per week
e-mail blasts
Utilize one of the region’s most valuable lists and deliver your customized HTML
or JPEG to our large, loyal community.
$3,000
AD SPECIFICATIONS
•
•
•
•
•
•
File types: .jpg, .gif, Flash
Max file size: 50KB
Please indicate the URL to which to link each ad
We accept third-party served ads
Flash ads should be coded with a clickTAG
Ads are due three business days prior to campaign start date
CONTACT
E-mail [email protected] or call 202-862-3516 or 202-862-3523
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