CARE DEEPLY. CONSIDER THOROUGHLY. DISAGREE

CARE DEEPLY. CONSIDER THOROUGHLY.
DISAGREE VEHEMENTLY. RESPOND
INTELLIGENTLY. SUFFER GLADLY. WANDER
AIMLESSLY. EXPERIMENT SOCIALLY.
SPEAK FREELY.
history
history of
excellence
The Village Voice, founded in 1955 by Pulitzer Prize winner Norman Mailer,
along with, Dan Wolf and Ed Fancher, is America’s first alternative weekly
and has grown to become the largest Newsweekly in the U.S.
.
The Village Voice is recognized for its cutting edge journalism
and forum for ideas albeit not always the most popular.
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“…the paper whose attitude, tone and style made it the
most emulated publications of the last fifty years.”
Baltimore Sun
TODAY’S Voice
The Village Voice reaches over 2 million readers in print and over 1.3 million readers
online per month who read the paper each week for its award winning, no-holds-barred
reporting and cultural coverage that it first embraced more than fifty years ago. Each week,
the Voice offers its readers New York’s premiere entertainment and arts resource, packed
with the most comprehensive coverage and listings for Film, Theater, Dance, Books, Art,
Concerts, Clubs, Bars, Museums, Restaurants and much more.
Source: Media Audit 2008; *Google Analytics 2008
.
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national coverage
VILLAGE VOICE MEDIA PUBLISHES THE TOP WEEKLY
NEWSPAPERS IN 14 OF THE HOTTEST MARKETS IN THE COUNTRY
AND REACHING OVER 5 MILLION WEEKLY READERS.
power of distribution
The Village Voice has the largest
circulation of any newsweekly in
the country, with 195,000 copies
distributed each week at over 2,700
high traffic locations in and around
the metropolitan New York area.
Angelika Film Center
BAM
Barnes & Noble
Baruch College
Canal Jeans
Crunch Gym
Film Forum
Grand Central
Hunter College
J&R Music World
LIRR
Loews Movie Theaters
Madison Square Garden
The New School
New York University
NJ Transit
NY Waterway
Pace University
Penn Station
Rite Aid
Urban Outfitters
Williamsburg Music Hall
editorial
NATIONAL QUALITY LOCAL FOCUS
E
ach week, The Village Voice offers a provocative collection of news stories, features, columns and reviews that engage our readers at every level. The Voice
makes a difference in New York City by breaking news, by taking the time to interpret it and offering readers a weekly respite from the hurried fact-finding of daily journalism.
Tony Ortega
Village Voice Editor-in-Chief
Rob Harvilla
Village Voice Music Editor
Spin, Entertainment Weekly, Pitchfork
Wayne Barrett
Village Voice Writer / Author
CBS Nightly News, MSNBC, Sirius, Fox News
CNN, NY1, WNYC, Grand Illusion: The Untold
Story of Rudy Giuliani and 9/11, RUDY! An
Investigative Biography of Rudolph Giuliani, City For Sale, Trump: The Deals and the
Downfall
Michael Musto
Robert Sietsema
Village Voice Restaurant Critic / Author
Travel & Leisure, Gourmet, Food & Wine, Secret
New York, Good and Cheap Ethnic Eats (now in
its 3rd edition), Down the Hatch (Food Fanzine)
Michael Feingold
Village Voice Theater Critic
Playbill, Stagebill, LA Weekly, New York Sun
Village Voice “La Dolce Musto” Columnist / Author
E!, MSNBC, VH1, CNN, New York Times,
Vanity Fair, Interview, Downtown, Manhattan on the Rocks
Tom Robbins
Village Voice Writer / Award Winner
IRE Award, AAN Award for Investigative
Reporting, New York State Associated Press
Public Service Award
J. Hoberman
Village Voice Film Critic / Author of nine books
Vulgar Modernism: Writing on Movie and other
Media , Bridge of Light: Yiddish Film Between Two
Worlds, The Dream Life: Movies, Media, and the
Mythology of the Sixties, Midnight Movies
award winning editorial
WINNING JOURNALISM
183 awards since 1955
Since its inception in 1955, The Village Voice has
won nearly 200 editorial awards, earning a reputation
for groundbreaking investigations of local and
national politics, and award-winning arts criticism
and feature writing.
3 Pulitzer Prizes
• Pulitzer Prize for International Reporting, Mark Schoofs
• Pulitzer Prize for Editorial Cartooning, Jules Feiffer
• Pulitzer Prize for Feature Writing, Teresa Carpenter
In addition the Voice has had 9 Pulitzer Prize
finalists and won numerous other prestigious
awards including:
•
New York Press Club Award
• Deadline Club Award
• ASCAP Deems Taylor Award
• Columbia University Graduate School of Journalism Mike
Berger Award (Columbia University)
•
National Press Foundation Award
• Investigative Reporters and Editors Award (IRE)
• Livingston Award
• National Book Critics Circle Award (NBCC)
• Association of Alternative Newsweeklies Award (AAN)
industries & players
.
.
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A POWERFUL
SHOWCASE
Industry Leaders
National Brands
CNN
HBO
Retail
Fluevog
J&R
Macys
Paul Frank
EMS
Paragon
Furniture
Doorstore
Brooklyn Kitchen
Gothic Cabinet
Futonland
Urban Oasis
Versailles
Restaurants
Dunkin donuts
Wholefoods
Clubs
Rock
Blues
Jazz
.
.
Liquor | Beer
Budweiser
Coors
Jim Beam
Bacardi
Pabst
Southern Wine & Spirits
Arts Institutions
Lincoln Center
Education
New York University
Fashion Institute of Technology
Movies
Disney
Paramount
Sony
Sony Classic
Summit
Angelica
Film Forum
Lincoln Center
IFC
Focus Features
Universal
Events
River 2 River
All Points West
Bonaroo
editorial mix
BOLD CONTENT
50% OF OUR CONTENT IS ENTERTAINMENT COVERAGE
DELIVERS strong, exciting, informative editorial content
REACHES young, single, active adults
FEATURES the best in film, music, food, theatre and art in the city
REVEALS unexpected treasures for art and culture mavens
Music – 20%
Film – 12%
Arts & Theatre – 17%
Politics/News – 15%
Cultural/General
Interest – 23%
Restaurants – 10%
Other – 3%
entertainment
THE ENTERTAINMENT BIBLES
• Exclusive Film Features, Photography and Reviews
• The Most Extensive Calendar Listings in New York City
• Comprehensive Restaurant Guide
• Feature Music Reviews & Listings
• Capsule Reviews
• “Voice Choices” Recommendations
influence
INDUSTRY
“Incisive political reporting no one can touch”
– Time Out NY
“The Village Voice has some of the finest investigative
reporters in Tom Robbins and Wayne Barrett,”
– Tom Ognibene, former Republican leader,
NYC council as quoted in Newsday
“...I am on Broadway and 68th Street about to go
to the Village Voice vending machine so I can read
the superb city coverage of Tom Robbins and Wayne
Barrett.”
– Jimmy Breslin, Newsday
influence
dedicated,
captivated readers
Read 3 out of 4 issues in a typical month
77%
Read 4 out of 4 issues in a typical month
56%
Other people look through their copy
of the Voice
71%
Refer back to Voice before they are
done with it
59%
Spend up to 2 hours with a typical issue
29%
Spend over 2 hours with a typical issue
21%
Source: MRI 2009
readers
CULTURALLY ACTIVE
AND ENGAGED
ACTIVE CLUB-GOERS
86% attended a bar/club in the past 30 days
ACTIVE MOVIE-GOERS
85% attended the movies in the past 30 days
ACTIVE Museum-GOERS
79% went to a museum in the last 30 days
ACTIVE CONCERT-GOERS
78% attended a live music performance in the
past 30 days
ACTIVE Gallery-GOERS
78% went to an art gallery in the last 30 days
ACTIVE THEATER-GOERS
75% attended a theater performance in the last 30 days
Source: 2007 MRI Custom Readership Division
unduplicated audience
The Village Voice reaches people that other daily and weekly newspapers do not. Our reader’s
pick-up The Voice for hard-hitting journalism, opinionated reviews, the most comprehensive
entertainment listings and to find all of life’s essentials in our renowned classified section.
Village Voice Readers do not read the
following New York Publications:
•
93% do not read L Magazine
•
84% do not read The New York Observer
•
77% do not read NY Times Sunday Movie/Entertainment
•
76% do not read The Onion
•
76% do not read The Post Weekday
•
66% do not read The New York Times Weekday
•
65% do not read Time Out New York
•
61% do not read New York Metro
•
59% do not read The Daily News
•
57% do not read A.M. New York
•
52% do not read New York Magazine
Source: Media Audit 2008
reach
YOUNGER DEMOGRAPHIC
The Village Voice REACHes A YOUNGER AUDIENCE THAN THE DAILY NEWSPAPERS
4.1 Million New Yorkers are between 18-34
0
8.5 Million New Yorkers are between 18-49
Daily News Weekday 748,480
Daily News Weekday 1,639,058
The Village Voice 710,955
NY Times Weekday 1,470,683
NY Post Weekday 695,606
The Village Voice 1,273,172
A.M. New York 682,326
AM New York 1,218,613
NY Times Weekday 509,900
NY Post Weekday 1,194,056
NY Metro Weekday 575,267
Timeout 1,056,130
Timeout 566,307
NY Metro 1,026,777
L Magazine 401,947
L Magazine 583,983
NY Observer 187,036
NY Observer 307,130
200,000
400,000
600,000
800,000
1,000,000
0
500,000
1,000,000
1,500,000
2,000,000
Source: Media Audit 2008, Cume Readership
who we are
Active Past 30 Days
•1.72 million bar/club
•1.7 million movie
•1.58 million museum
•1.56 million concert
•1.56 million gallery
•1.5 million theater
the village voice
Who we are
•2,028,491 monthly readers
•48% male
•52% female
•710k 18-34
•1.07 million 18-44
•Median age 39
•1.49 million college educated
•Avg HHI 77.8k
•34% white
•30% black
•25% hispanic
•1.09 million single
village voice events
LIVE AND UNCENSORED
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PROMOTIONAL
OPPORTUNITIES
STREET TEAMS
The Village Voice street team program increase awareness of
sponsor products, generates interest at events and brings the
relevance of the Voice to the forefront of our readers, targeting the hottest bars, clubs, concerts and other special events
throughout the city.
PROMOTIONAL SCREENINGS
In 2008, The Village Voice participated in over 110 advance film
screenings in New York City.
EMAIL BLASTS
Each week, The Village Voice sends our subscribers Event Information, Editorial Choices and Special Offers through a diverse portfolio
of E-blasts.
• Weekly Edit Newsletter – 110,000 subscribers
• Promotional Email Blast – 24,000 subscribers
• Weekly Fix (Editorial Picks) – 16,000 subscribers
• Off-Stage Voice – 10,000 subscribers
• Dining Newsletter – 4,000 subscribers
• Music Newsletter – 4,500 subscribers
• Film Newsletter – 10,000 subscribers
Custom Print/Online
Contests and Promotions
Our readers want what you have to offer!
Promote your product in The Voice’s Weekly 1/2 page Promotions Ad that
drives our readers to the promotions page on our website. Four contests
per week. The Voice can manage all aspects of your contest/promotion
from design and strategy, to execution and awarding of prizes.
Promotions Print Ad
START & END DATES
• Date that the promotion goes live on villagevoice.com
• Date that the promotion needs to be awarded and taken down.
ENTER TO WIN
RULES & REGULATIONS
If the contest requires an entry form, please indicate which legal
form applies, as well as any other legal terms and restrictions.
• Contest open to people who are 18 years of age +
• Contest is open to people who are 21 years of age +
Value of the Prize
Please provide the exact value of the prize. If the prize is a
combination of items please provide the total value.
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the village voice & villagevoice.com
PRINT & ONLINE
advertisers CAN BUILD FREQUENCY AND REACH AN ADDITIONAL, EXCLUSIVE AUDIENCE
WHEN UTILIZING BOTH PRINT AND ONLINE
The village voice 1,767,034 adults
villagevoice.com 1,200,000 adults
326,755 READ AND VISIT
THIS BUILDS FREQUENCY
873,245 ONLY VISIT THE WEB SITE
THIS BUILDS REACH
Source: Media Audit 2008
village voice online
villagevoice.com
VILLAGE VOICE MEDIA ranked
IN THE TOP 10 NEWSPAPER
WEBSITES IN AMERICA
•The Most Comprehensive Entertainment Listings
•Exclusive Film Reviews, Articles and Interviews
•Over 1.2 Million Unique Visitors Per Month
•Over 6 Million Page Views Per Month
•Breaking News
•New York City – Lifestyle Coverage
•Photo Slideshow
•Video Reporting
•Blogs
La Daily Musto
Fork In the Road
Sound of the City
Runnin’ Scared
Bush Beat
•Podcasts
•Hourly Classified Ad Updates
Source: Google Analytics 2009
online opportunities
Editorial Newsletter
Promo Newsletter
Weekly Fix
112,000 Subscribers
24,000 Subscribers
16,000 Subscribers
Dining Newsletter
Music Newsletter
Offstage Voice
3,700 Subscribers
11,000 Subscribers
Film Club
Dedicated Newsletter
11,000 Subscribers
22,000 Subscribers
Leader Board
728 x 90
Box Ad
300 x 250
Skyscraper
160 x 600
Ad Index
PDFs of all display ads
in The Village Voice
print edition can be
found on villagevoice.
com/AdIndex
Additional
Opportunities
• Online Display Ad
w/Hotlink to
advertiser’s website
• Ad Index Tower
• Ad Index Tower
Sponsorship
3,700 Subscribers
Video Ads
728 x 90 Leaderboard
300 x 250 Rectangle
Video Banner
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• Video and Audio Files: All formats accepted. Please allow at least 96 hour turnaround when supplying non-digital files.
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