digital
Transcription
digital
DIGITAL SECTION TELLING THE TRUTH AS WE SEE IT JEAN-JACQUES SERVAN-SCHREIBER www.expressroulartaservices.fr/ www.alticemediapublicite.fr is EVERYWHERE! Print & Digital… 2 strong and complementary entities… N°1 NEWS BRAND 13.7 MILLION readers/web users/mobile users EVERY MONTH Source : One Global 2015 V3 www.expressroulartaservices.fr/ www.alticemediapublicite.fr The AB+ brand PROFILE 3 SCREENS AB+ Men - Ind. 136 Paris area - 9.9 MILLION DIGITAL BRAND WEB USERS/MOBILE USERS/TABLET USERS Ind. 124 SOCIAL / 2.6 M Followers accumulated – end of September 2015 MOBILE / 2,475,000 Unique visitors every month WEB / 6,285,000 Unique visitors every month Source : Médiametrie // NetRatings May 2015 www.expressroulartaservices.fr/ www.alticemediapublicite.fr From LIVE NEWS to ANALYSIS DIGITAL Interaction PRINT Expertise LIVE NEWS SOCIAL VIDEO ANTICIPATE NEWS REFLECT ON PAST NEWS EXPLORE IN-DEPTH STORIES PRINT+DIGITAL COMPLEMENTARITY & FUSION www.expressroulartaservices.fr/ www.alticemediapublicite.fr The AB+ site lexpress.fr THE L’EXPRESS SITE DELIVERS THE NEWS IN REAL TIME : Its mission: to provide the most ESSENTIAL INFORMATION of the moment, selected and analysed by the editorial team PREMIUM : L’Express covers ALL AB+ INTERESTS(national and international news, politics, economy, society, culture, jobs, education, business, personal finance, sport, media) …In text, in images, and in VIDEOS thanks to a dedicated channel. Its DNA : live, link, conversation www.expressroulartaservices.fr/ www.alticemediapublicite.fr a DNA Live The news, NON-STOP and SERIALISED from 7am – 10pm every day Link Conversation www.expressroulartaservices.fr/ www.alticemediapublicite.fr a DNA Live Link Transmit the news to the largest possible audience and put the facts into perspective to RELATE TO, FACILITATE & DELIVER the truth Conversation www.expressroulartaservices.fr/ www.alticemediapublicite.fr a DNA Live Link Conversation NUMBER 1 BRAND FOR PAID NEWS FOR FACEBOOK ENGAGMENT WITH 200,000 COMMENTS EVERY MONTH! www.expressroulartaservices.fr/ www.alticemediapublicite.fr ‘L’ÉDITO’ EDITORIAL FROM CHRISTOPHE BARBIER ‘LE ZAPPING DES MATINALES IMMÉDIAS’ MORNING TV FILM: FACE TO FACE STUDIO EXPRESS : IN PARTNERSHIP WITH CB NEWS All the tools to create CONVERSATION SPACES (blogs, videos, clubs, social networks…) an INFLUENTIAL site POLITICAL GLOBAL SOCIAL Almost 1 in 3 visits = Hard NEWS content Source : AT Internet May 2015 www.expressroulartaservices.fr/ www.alticemediapublicite.fr in HYPERTEXT Beyond hard news: Expand the vision of ‘MISSION INFORMATION’ FINANCE ECONOMY NEWS SOCIÉTY POLITICS WORLD BUSINESS And cater to AB+ interests WOMEN’S LIFESTYLE MEN’S LIFESTYLE www.expressroulartaservices.fr/ www.expressroulartaservices.fr/ www.alticemediapublicite.fr videos.lexpress.fr L’EXPRESS VIDEO WAS CREATED AS A LIVING, BREATHING NEWS CHANNEL rather than merely to duplicate print content, it has its own EDITORIAL CONTENT created for12 THEMES Thanks to an integrated video studio, almost 40 new PRODUCTIONS are available every month, including inescapable REGULAR FEATURES such as L’Edito from Christophe Barbier and Face-to-Face. 3M videos viewed Every month Source : Publisher www.expressroulartaservices.fr/ www.expressroulartaservices.fr/ www.alticemediapublicite.fr MOBILE friendly L’EXPRESS APPLICATION al the news IN REAL TIME and in images, accessible via mobile: – the ESSENTIAL NEWS of the moment– an INTUITIVE ACCESS to pioneering sections: World, Politics, Economy, Society, Culture… – Treating the news via VIDEOS AND SLIDESHOWS – the application offers an OPTIMAL USER EXPERIENCE: navigation, offline mode, push alerts… *Apple / Android / Windows www.expressroulartaservices.fr/ www.expressroulartaservices.fr/ www.alticemediapublicite.fr Source : AT Internet May 2015 PROFILES Men 50% - Ind. 103 57% - Ind. 110 Men 25-49 years 22% - Ind. 121 25% - Ind. 100 AB+ 46% - Ind. 160 42% - Ind. 132 AB+ Men 26% - Ind. 167 27% - Ind. 143 Directors & Executives* 20% - Ind. 161 - Paris region 19% - Ind. 105 29% - Ind. 135 Source : Médiametrie // NetRatings May2015 *January 2015 www.expressroulartaservices.fr/ www.expressroulartaservices.fr/ www.alticemediapublicite.fr N°1 Affinity AB+ 29-45 years IN THE HIGH-END NEWS MARKET- Ind. 146 Best audience input with AB+s +880K UVs COMBINING LEXPERSS.FR WITH FIGARO.FR + LE MONDE.FR Source : Médiametrie // NetRatings May 2015 COMPETITIVE MARKET: L’EXPRESS, LE FIGARO, LE MONDE, LE POINT, L’OBS N°1 AB+ Affinity IN THE HIGH-END NEWS MARKET- Ind. 132 Best audience input with AB+s +418K UVs combining LEXPRESS.FR with LE FIGARO.FR+ LE MONDE.FR Source : Médiametrie // NetRatings May2015 Competitive marketL’EXPRESS, LE FIGARO, LE MONDE, LE POINT, L’OBS Mobile first 52% OF THE BRAND’S DIGITAL Complementarity Print / Web 23% WEB USERS HAVE ALSO READ A MAGAZINE THIS MONTH (at time of study) Source : One Global V3 2015 www.expressroulartaservices.fr/ www.alticemediapublicite.fr AUDIENCE CONNECTS VIA MOBILE OR TABLET Source : Médiametrie // NetRatings May 2015 what’s HOT ? New Newsfeed offer LIBÉRATION JOINS THE PARTNERSHIP CREATED BY L’EXPRESS AND RADIO FRANCE : with nearly 10.5M UVs, this THE CROSS-NEWS REFLEX 3 complementary online news brands 1 daily, 1 weekly, radio 10.5 million qualified unique visitors No 1 for AB+ men new partnership – powerful, qualitative, economic – is now an inescapbale offer on the online news market. Newsfeed promises its advertisers a GLOBAL MEDIA PLANNING, simplified and measurable on THE WHOLE CONSOMMATION PERIOD OF ONLINE NEWS. The complementarity of the 3 digital news brands allows you to reach PREMIUM TARGETS, most notably AB+ MEN Source : Médiametrie // NetRatings March 2015 www.expressroulartaservices.fr/ www.alticemediapublicite.fr SIMPLIFIED MEDIA PLANNING: 1 ORDER, 1 BILL, 1 OUTCOME EXCLUDED: 5 HP 24H (L’EXPRESS/FRANCE INTER/FRANCE INFO/FRANCE BLEU/LIBERATION) + ONGOING GENERAL ROTATION 10 DAYS (300*600 AND/OR 1000*300) 5.4M IMPRESSIONS 39K EUROS NET Sales contacts Alice MACPABRO International Development Manager +33 (0)1 75 55 16 49 [email protected] Lydie GERARD International Sales Coordinator +33 (0)1 75 55 17 57 [email protected] www.expressroulartaservices.fr/ www.alticemediapublicite.fr Digital news alliance : desktop & video 3 TURNKEY OFFERS TO FACILITATE YOUR MEDIA PLANS EFFECT 10.4 million impressions 80 K€ net 7.7€ CPM 100% SOV* HOME PAGE 1 DAY 2 or 3 top-of-page formats * Cap 2 on home pages for monde.fr and figaro.fr + EXCLUSIVITY UV/3 JOURS 100% cap 1 site entry outside home page FULL EFFECT VIDEO ACCESS 21.8 million impressions 4 million impressions 120 K€ net 5.5€ CPM 100% SOV HOME PAGE 1 DAY 2 top-of-page formats + ARCH AND HALF PAGE 15 DAYS on general rotation www.expressroulartaservices.fr/ www.alticemediapublicite.fr 60 K€ net 15€ CPM VIDEO OUT-STREAM 15 DAYS In board // In read Digital news alliance : mobile & tablet NEW: #4 AVAILABILITY ON MOBILE, TABLET AND MULTI-DEVICES #4 MOBILE 3.2 million impressions 40 K€ net 12.5€ CPM #4 MULTIDEVICES #4 TABLET 2.67 million impressions APPLICATIONS + SITES 40 K€ net 15€ CPM APPLICATIONS + SITES INTERSTITIELS 15 jours INTERSTITIALS 15 days (Splash, interstitial, Swipe…) (Splash, interstitial, Swipe…) 150 K€ net + or #4 DESKTOP FULL EFFECT + #4 MOBILE OR #4 TABLET www.expressroulartaservices.fr/ www.alticemediapublicite.fr