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The Finest Mexican Spirits
Pura Vida Spirits Company
www.PURAVIDA.mx
The History Of The Pura Vida Spirits Company
The story of Pura Vida, the world’s smoothest tequilas, dates
back to 1923, where the Vivanco brothers worked the agave
fields in the Highlands of Jalisco, the heart of Mexico’s finest
agave-producing region. With the nurture of these vigilant
Agaveros, the fields of beautiful blue agave in Los Altos earned
international acclaim for exceptional quality, rich flavor, and
high sugar content. Sugar is the lifeblood of tequila. Here, in
the company of 4th generation Agaveros, the first expression
of Pura Vida Tequila was brewing.
Enter Stewart Skloss, head honcho behind the Pura Vida empire.
He’s a Texan through and through, born and raised— but from
New York to London and Moscow to Kuwait, his passport
weathers every part of the world. Stewart’s wanderlust lead to
a jet-set lifestyle, but failed to quench a craving for something
more. His love of Texas and Mexico took him back to his younger
days with his amigos in Nuevo Laredo where they frequented
the famed Cadillac Bar and drank the seductively satisfying
Mexican elixir called tequila. One fateful day, while living in
Guadalajara, Stewart and his amigos stopped in the town of
Tequila for a two-hour sampling at one of the local distilleries.
This started out as a simple tasting and turned into a two-day
fiesta, fueling a fierce fire to follow his dream of one day making
the finest tequila in the world.
While spending years traveling across Mexico in search of the
ultimate tequila, or “El Primero Uno,” he learned all about what
separates one tequila from another and about the importance
of the purest, cleanest water in the process of crafting the finest
spirit possible. Armed with this knowledge and experience, he
joined forces with the Vivanco’s to develop the flavor profile for
the first three expressions of Ultra-Premium Pura Vida Tequila.
The wealth he amassed and friends made along the way created
the perfect opportunity, preparing him to do exactly what he’d
dreamed of for years: produce the “Primero Uno” for the world
to enjoy. His years of scouring Mexico, diligently tasting every
type and style of tequila concluded, and his years of building
and expanding his predestined tequila empire finally begun. All
he needed now was a name for his ultimate creation.
Throughout his time in Mexico and Central America, Stewart
came to know the phrase, “Pura Vida” as it’s used commonly
in Costa Rica and surrounding areas as a kind of greeting; an
affirmation of how good life can be. Translating to “Pure Life,”
Pura Vida means much more than this and people often use it
in a variety of positive ways to celebrate the joy of life. Stewart
instantly knew this was the perfect name for his creation, and
the perfect toast to those who live life to the fullest. To the
good life, to the pure life, Pura Vida!
Upon returning the States, Stewart met up with longtime
friend, Rock and Roll Hall of Famer and tequila aficionado in his
own right, ZZ Top’s Billy F. Gibbons. Stewart knew Billy shared
his dream of “El Primero Uno” and when Stewart approached
Billy with his creation, Billy told Stewart he’d given up on finding
the perfect tequila, but for a friend would happily try it and give
an honest opinion. The next day Billy jumped on board and the
humble batch craft brand began its meteoric rise toward the
nationwide spirits company known as Pura Vida Tequila today.
As the company continued to expand and each expression
gained award-winning recognition, Stewart knew he must
carefully protect the original formulas and processes for these
perfect flavor profiles. The five-stage water purification process
and the highest sugar content pure blue agave in the land, both
critical to the taste of each expression, found a new home in
Pura Vida’s exclusive distillery, a state-of-the-art facility near
beautiful Lake Chapala.
Born from a dream, Pura Vida Tequila now stands poised on the
brink of greatness as it starts the newest chapter in the history
of The Pura Vida Tequila Company. Join us in our passion for “El
Primero Uno.” To the good life, to the pure life, Pura Vida!
“In my seven years of judging at the
Spirits of Mexico event,
I can’t recall a brand of tequila
performing better.”
“Pura Vida Tequila represents
elegance and class all while delivering
a stunning flavor profile, elegant
smoothness and a beautiful package.”
“Step aside Patron... thanks to Pura
Vida, millions finally have access to
some of the best 100% blue agave
tequilas on the market.”
“Wow... it’s ounstanding!
They have got one hell of a tequila on
their hands...
I think they made a winner.”
- Robert Plotkin - BarMedia
- BIN Beverage Industry News
- Gourmet Amore
- Tequila Aficionado
Pura Vida Silver
Pura Vida Silver delivers pure agave flavor and unparalleled drinking pleasure
when making your favorite cocktail or the ultimate margarita. The smooth,
warm taste of pure blue agave is so delicate some purists even prefer simply
savoring it all on its own, untarnished and unadulterated. Others call Pura Vida
Silver Tequila the perfect ingredient in any tequila cocktail and every mouthwatering margarita.
Tasting Notes
Production - Triple distilled 100% Blue Agave Tequila
Color - Crystal Clear
Aroma - Pure Blue Agave, mint, jasmine and laurel
Taste - Smooth taste of agave with a touch of thyme and jasmine
with a slightly spicy, smooth finish.
Finish - Warm
Pura Vida Reposado
In Spanish, “Reposado” means rested. Triple distilled and lightly rested in the
highest quality American oak bourbon barrels for no less than six months, Pura
Vida Reposado enlivens any occasion with a combination of superb smoothness
and superior taste. Our Reposado is the perfect tequila for those who want a
richer, more complex flavor. Alone or mixed into your perfect margarita, our
reposado tequila provides all the smoothness you want and preserves the pure
tequila taste you crave.
Tasting Notes
Production - The 1st award winning, triple distilled Reposado
100% Blue Agave Tequila
Color - Amber
Aroma – From jasmine, mint, and agave to cocoa and vanilla.
Taste - Smooth agave, a touch of mint, jasmine and laurel with
woody, chocolate, and vanilla hints for a peppered yet slightly
sweet taste.
Finish – Light
Pura Vida Añejo
An ultra-premium tequila, Pura Vida Añejo is aged for a minimum of one year
in the highest quality, American oak bourbon barrels. This aging process allows
our Añejo to darken and mature into a flavor that’s smoother, richer, and more
complex than younger tequilas.
Tasting Notes
Production - Triple distilled and aged to perfection for a minimum
of one year in Kentucky bourbon barrels.
Color - Deep Amber
Aroma - Sweet & light, with hints of pear, vanilla, coffee & oak.
Taste - Rich and elegant, with hints of red raisins, vanilla, coffee,
chocolate, a hint of pepper and a floral aromatic.
Finish – Smooth and spicy
Pura Vida Extra Añejo
For the ultimate in sophistication and satisfaction, nothing compares to our
Extra Añejo. Whether you’re entertaining royalty or dining with friends, it will
excite your palate in ways you’ve never thought possible.
“Añejo” is Spanish for aged which makes a lot of sense since our Extra Añejo
Tequila is aged in quality, second generation Cognac barrels for at least three
years. This extra aging process allows our Añejo to darken and mature for a
tequila that is smooth, complex and delightful.
Tasting Notes
Production - Triple distilled and aged to perfection for a minimum
of three years in first generation Cognac barrels.
Color - Deep Golden Amber
Aroma - Rich aromas of cola nut, vanilla, pineapple, ginger and
pepper.
Taste - Dry, yet fruity, medium to full body with undertones of
guava, lychee, spicy oak and subtle grassy herbs
Finish - Long smooth; spicy and richly layered
Pura Vida Signature Cocktails
Strawberry Confusa
Flaco (Skinny) Rita
Pancho Villa
1 ½ oz Pura Vida Silver Tequila
1 oz Fresh Lime Juice
1 oz Fresh Orange Juice
½ oz Pura Vida Agave Nectar
1 oz Pura Vida Reposado Tequila
1 oz Pura Vida Bloody Mary Maria
In a shaker with ice, combine
ingredients and shake to chill.
Strain into an ice filled cocktail
glass. Garnish with a celery stalk
and a lemon wedge.
In a shaker with ice, combine
ingredients and shake to chill.
Strain into an ice filled margarita
glass. Garnish with a lime wheel
and an optional salted rim.
2 oz Pura Vida Añejo Tequila
½ oz Fresh Lemon Juice
¾ oz Pura Vida Agave Nectar
Splash of Soda
2 Hulled Fresh Strawberries
Basil Leaves
Mexican Martini
In a shaker, muddle strawberries
with basil, lemon juice and
nectar. Add ice and tequila, then
shake. Strain into an ice filled
glass and top with soda. Garnish
with fresh strawberries and a
basil sprig.
In a shaker with ice, combine
ingredients and shake to chill.
Strain into a chilled martini glass.
Garnish with a jalapeño stuffed
olive.
1 ½ oz Pura Vida Silver Tequila
1 oz NARANJA Orange Liqueur
1 ½ oz Fresh Lime Juice
½ oz Pura Vida Agave Nectar
½ oz Olive Brine
Pico Sunrise
1 ½ oz Pura Vida Añejo Tequila
2 oz Fresh Orange Juice
1 oz Fresh Lime Juice
½ oz Pura Vida Agave Nectar
Fresh Jalapeño Slice
1 ½ oz Pomegranate Juice
In a shaker with ice, combine
tequila, jalapeño, juices, and
nectar, then shake. Strain into
an ice filled Collins glass. Slowly
add the pomegranate juice to
the top. Garnish with a fresh
jalapeño and an orange slice.
Mexican Mule
2 oz Pura Vida Reposado Tequila
1 oz Fresh Lime Juice
4 oz Ginger Beer
In a mug filled with ice, combine
ingredients and stir. Garnish with
a lime wheel.
La Primera
Añejo Smash
Mextacy
1 ½ oz Pura Vida Silver Tequila
1 ½ oz Fresh Lime Juice
1 oz NARANJA Orange Liqueur
¾ Pura Vida Agave Nectar
1 ½ oz Pura Vida Añejo Tequila
½ oz NARANJA Orange Liqueur
¾ oz Pura Vida Agave Nectar
1 ½ oz Fresh Lemon Juice
1 ½ oz Pura Vida Silver Tequila
1 ½ oz Fresh Lime Juice
1 oz NARANJA Orange Liqueur
¾ Pura Vida Agave Nectar
In a shaker with ice, combine
ingredients and shake to chill.
Strain into an ice filled margarita
glass. Garnish with a lime wheel
and optional salted rim.
In a shaker with ice, combine
ingredients and shake to chill.
Strain into a crushed ice packed
highball glass. Garnish with a
sprig of mint.
In a shaker with ice, combine
ingredients and shake to chill.
Strain into an ice filled margarita
glass with a salted rim. Garnish
with a lime wedge.
The Gibbons
Tres Hombres
1 ½ oz Pura Vida Reposado Tequila
1 Fresh Lime Wedge
1 Fresh Lemon Wedge
3 oz Topo Chico
2 Fresh Jalapeño Slices
½ oz Pura Vida Silver Tequila
½ oz Pura Vida Reposado Tequila
½ oz Pura Vida Añejo Tequila
1 oz NARANJA Orange Liqueur
1 oz Fresh Lime Juice
½ oz Pura Vida Agave Nectar
In a shaker with ice, combine
ingredients and give it one
good shake to chill. Strain into
an ice filled glass. Add two fresh
jalapeño slices and garnish with
lime and lemon wedges.
In a shaker with ice, combine
ingredients and shake to chill.
Strain into an ice filled margarita
glass with a salted rim. Garnish
with a lime wheel.
Mexican Happy Meal
1 ½ oz Pura Vida Reposado Tequila
1 ½ oz Chilled El Guapo’s Sangrita
Serve the tequila and the Sangrita
side by side in tall shot glasses.
Sip the Tequila, Sip the Sangrita,
Sip the Good Life!
It’s Not a Margarita
Without Pura Vida
Everyone knows margaritas come from Mexico, but blended
into every authentic Mexican margarita is a secret ingredient:
premium orange liqueur known in America simply as “NARANJA.”
Distilled in Mexico since 1933, NARANJA is gentle and intense,
warm and refreshing, bitter and sweet all at once. Known for
its refined balance, it’s critical to a truly authentic margarita and
perfect for mixing in a myriad of cocktails.
To understand the significance of NARANJA and its rich
Mexican history, we must look back to the creation of the
first margarita in October 1941 at Hussong’s Cantina in
Ensenada, Mexico. One particularly slow afternoon,
while Don Carlos Orozco was experimenting with
mixing new drinks, a prestigious visitor arrived
– Margarita Henkel, daughter of the German
ambassador. Don Carlos offered his newest creation
to Miss Margarita to taste and she loved it so much
that he decided to name it “La Margarita” in her
honor, as she was the first person ever to drink one.
Legend has it, that inaugural margarita was little
more than a mixture of equal parts tequila, NARANJA,
and lime; shaken and served over ice in a salt-rimmed
glass.
The margarita gained popularity as the number one
cocktail in the United States, with a loyal following
that continues to grow internationally.
NARANJA is the secret ingredient necessary for
any authentic Mexican Margarita, and for nearly a
century this premium orange liqueur was available
only in Mexico. Now that the secret is out, thanks
to Pura Vida Tequila Company, margarita lovers
everywhere can make margaritas taste like they do
in Mexico with NARANJA.
Bloody Mary Maria Mix
Bloody Marys (made with vodka) and Bloody Marias (made with tequila)
remain a brunch staple and a classic go-to for special occasions. Our mixer
takes all the guesswork out of making these perfect cocktails. Unlike
traditional bloody mary mixes, El Guapo’s powerful blend of citrus and spices
complement both your favorite craft vodka and Pura Vida Tequila. El Guapo’s
Bloody Mary Maria Mixer is zesty and ready to mix it up.
Sangrita
El Guapo’s Pura Vida Handmade Sangrita is the perfect companion to one of
life’s most distinguished pleasures: Pura Vida Tequila. Rooted in traditional
Sangrita recipes passed down from the Highlands of Jalisco, Mexico and
dating back to the 1920’s, Pura Vida’s secret family recipe is a powerful blend
of tomato juice, lime juice, orange juice and spices. It provides the perfect
complement to the nuanced flavors of Pura Vida Tequila. El Guapo’s Handmade
Sangrita is prepared in small, boutique batches and uses only the finest allnatural ingredients, earning gourmet status.
Pura Vida Agave nectars
Pura Vida Agave Nectar is a 100% organic, all-natural sweetener. Bottled at the
source in Jalisco, Pura Vida Agave Nectars are a healthy, natural choice, gluten
and allergen free, with a low Glycemic Index so you can avoid the energy
spikes of other sugars. Whether sweetening your coffee, or your favorite
cocktail, agave nectar is 1.4 times sweeter than sugar, packed with less calories
and more flavor.
Pura Vida Spirits National Average Retail Price Comparison
Silver Tequilas
$33.46
Cabo Wabo
$34.62
Maestro Dobel
$38.83
Patron
$42.73
Extra Añejo Tequilas
Avion
$42.52
Don Julio
$46.31
$86.62
Deleon
$200.41
Reposado Tequilas
$36.83
Partida
$41.99
Herradura
$45.67
Patron
$50.83
Don Julio
$50.99
Casamigos
$50.94
Corzo
$51.57
Patron
$52.62
Casa Noble
$55.78
Patron
$436.52
Asombroso
$1,115.57
Jose Cuervo
$2,563.99
Orange Liqueurs
Deleon
$66.73
$20.99
Gran Gala
$24.20
Añejo Tequilas
$41.99
Don Julio
$337.36
Luxardo
$26.31
Patron
$26.31
Cointreau
$37.57
Grand Marnier
$42.99
Hand Crafted Bloody Mary Mixes
Don Julio
$56.83
$7.25
Ripe
$9.99
Fat & Juicy
$10.99
Revolution
$11.99
Gordy’s
$15.75
Tres Agaves
$22.95
In The News
“In my seven years of judging at the event,
I can’t recall a brand of tequila performing
better,” says Robert Plotkin. “As one of the cohost judges, I can assure you the quality of the
entries was top-notch, which makes the brand’s
accomplishments all the more impressive.”
“Skloss, a born and raised Texas boy, is
creating his own memorable bout with
tequila. And it involves the good stuff... very
good stuff.”
“Step aside Patron... thanks to Pura Vida
millions of Texans have access to some of the
best 100% blue agave tequilas on the market”
- Gourmet Amore
“Pura Vida is the only tequila in the world that
breathes a scent of history into each taste”
- Tequilatown
“I’m not a big añejo guy, as most people
know, but I could sip this juice all night long.
The añejo is la crema de Pura Vida, with a
TASTE AS BIG AS TEXAS! Five Pencas”
- Rancho Tequila
“The quest for [Naranja], the original
Mexican-made orange liqueur, no longer
requires a trip across the border. For years,
Americans have had to bring the coveted
bottles back to the States, but now, it’s
available as Naranja on shelves in the U.S.”
“With a triple-distilled ultra-premium tequila
created from pure agave estate grown in the
Highlands of Jalisco... this party is just getting
started.”
“The Silver is one of the best I have ever
tasted... the drinkability is amazing.
Great quality for low-cost”
- Austin 360.com
“Pura Vida Tequila Company has coerced
Modesto Nunez del Toro, previously
senior manager for Patron, from retirement
to be its Director of Operations-Mexico. A
major player in the boutique tequila market.”
“For refined palates and those who enjoy sipping
their spirits slowly, there’s no other way to go.”
“You might also want to try [Pura Vida Silver]
with the Pura Vida Sangrita on the side.
Best described as a Mexican Bloody Mary mix.
A secret family recipe produced
in small batches.”
- Daily Food & Wine
“It’s a lot better than the best,
but don’t take our word for it.
Try it out yourself. [Pura Vida] is the best
blanco tequila I’ve tasted”
- HoustonPress
“Wow... it’s outstanding!
They have got one hell of a tequila
on their hands.
I think they made a winner”
- Tequila Aficionado
“Throw in the fact that anything Texas is kind
of hip right now... Pura Vida is on the map.”
- Spiritsman.com
“Skloss has a hot commodity on his hands.
Pura Vida sales in 2011 are four times more
than he expected”
- Houston Business Journal
“When you take the first sip [of The
Gibbons cocktail] the palate is amused.
Then you relax and take another sip and
think, Hey, this is good!”
“Pura Vida Gold is my bottle of choice...
perfectly smooth with a light finish”
“Pura Vida enlivens any occasion with
exceptional purity, taste and finish. Arouse
your senses as Pura Vida transforms the most
pedestrian cocktail into the über, mack daddy
concoction of them all.”
- TequilaSource.com
Pura Vida Tequila Company, LLC. - 2001 Kirby Dr - Suite 1100, Houston, Texas 77019 - [email protected]
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www.PuraVida.mx