GRAVITY
Transcription
GRAVITY
Spe c ific ations & Sty le Guide GRAVITY W H AT I S G R AV I T Y ? G annett’s Grav ity unit is the world’s first I M AX- sty l e a d v e r tis in g experie nc e on the we b. The adv e rtise r ’s c ine matic v id e o is showc ase d within a fluid de sign, full sc re e n a d u n it. I mme rsiv e . Captiv ating. Re v olutionary. That’s Grav ity. Se e it in ac tion! H T T P : / / U S AT. LY / T R A N S F O R M E R S - G R AV I T Y 2 Ex pe r ie nc e the inte r ac tiv e Tr ans for m e r s e x am ple . H T T P : / / U S AT. LY / T R A N S F O R M E R S - G R AV I T Y 3 Kroger Super Weekend | IndyStar.com HIGH PERFORMANCE GRAVITY IS ENGINEERED FOR SUCCESS We prov ide a v arie ty of inte rac tion me tric s throu g h M O AT and v ide o c omple tion me tric s through Pointro ll. A ctual Grav ity pe rformanc e re sults on the Indiana p o lis Sta r : 750% I N C R E A S E in interaction rate compared to the IAB Billboard industry standard ad unit 92% >50% in interaction time compared to Gannett’s pushdown ad unit watched the video multiple times I N C R E A S E O F U S E R S 50% I N C R E A S E in interaction rate compared to Gannett’s pushdown ad unit 90% I N C R E A S E in attention quality compared to the IAB Billboard industry standard ad unit 4 E A S Y F R O M S TA R T T O F I N I S H 1 2 3 P rov ide the following and we ’ ll tak e c are of th e re s t: 1 - Hi g h -res o l u t i o n 1 6 :9 vi d eo 2 - C u s t o m co n t en t t ext / i ma g es 3 - Logo 5 G R AV I T Y W I R E F R A M E E xper ienc e t h e i n t e ra c t i ve a n d flu id te m p la tes . D ow nload the PSD te m plate . H T T P : / / U S AT. LY / G R AV I T Y- G U I D E - 1 H T T P : / / U S AT. LY / G R AV I T Y- T E M P L AT E H T T P : / / U S AT. LY / G R AV I T Y- G U I D E - 2 * Photos hop w ire fr am e te m plate file inc lude s both o pt i ons and a desi gn exampl e. 6 S P E C I F I C AT I O N S VIDEO COMPONENT Vi d e o L e ng t h: video asset >20 seconds but <2 minutes Vi d e o R e so l ut io n : 1080p or greater BRANDING COMPONENT C onte nt A r e a D i m ensi ons: 1008px x 1065px *Dimension at 2560px x 1440px browser window size. Please note that dimensions scale automatically based on the user’s Vi d e o R a t i o : 4:3 ratio or 16:9 standard widescreen browser window size and the fluid nature of Gravity. (no anomorphic widescreen). Gravity is fully fluid, video scales C onte nt A r e a F orm at : PSD with transparent background — and centers to fit the container. need visability of position of elements, font family, size and Vi d e o F i l e Ty p e: original video asset - .mov or .mp4 color, etc. Video asset should not contain text, logos or overlays C onte nt A r e a Text : Minimum font size of 12px. Text scales based (these should be designated in the content area). on the user’s browser window size. Fluid design may require a Vi d e o So und : Gravity auto-plays video with muted sound. shortened copy version for small browser window sizes. The user may initiate sound by clicking the un-mute button. C TA B utton: Must fit within the content area along with the text. Un-mute button is in a fixed location opposite the selected logo position. Strongly encourage clean and simple button design as a necessary contrast to the video backround. Please include a Vi d e o B e st P ra ctic e s : Because Gravity video auto-plays on a button hover image in the PSD. continuous loop, the video asset should not have a jarring end Logo F or mat: a vector-based format (.ai, .eps, .pdf) to re-start transition. Recommend subtle background audio or no audio. Gannett’s Ad Solutions team can assist with video editing Maximum width of 330px. Maximum height of 110px. Recommend single-color version for best readability. if requested. 7 S P E C I F I C AT I O N S MOBILE WEB DEVICES & NON-SUPPORTED BROWSERS A static fall-back image will be served to tablet b ro w s er u s e r s ( S a f a r i a n d C h ro m e ) a n d n o n - s u p p o r t e d w eb b ro w s ers . U s e r s o n t a b l e t a n d m o b i l e d e v i c e s s e v e n i n ch es o r s m a l l e r w i l l n o t re c e i v e t h e G r a v i t y a d . Static F all B ack Im age Di m ensi ons: 1080x1920 or larger Static F all B ack Im age Form at : uncompressed TIFF or PSD W hy is a s tatic f al l - back i m age necessary? Mobile devices (including tablets) require video components of advertisements to be click to play. Doing so ensures that users do not inadvertently use their data plans on videos that they do not intend to watch. N on-s uppor te d web browsers i ncl ude: IE8 or lower Safari 5.1 or lower Firefox 24 or lower Beta 8