marketing intelligence report for online golf

Transcription

MARKETING INTELLIGENCE REPORT FOR
ONLINE GOLF
Introduction to the Online Golf Footprint Report
Welcome to the Online Ventures Group marketing intelligence report for the online golf industry.
This report will explore the online golf industry by analysing the online presence of its key contenders. In order to
do this, we will delve into how the industry is shaped by links, keyword data and social media statistics to give
you greater insight into your sector.
To discuss this report further:
Contact us on 0844 871 7291
or
Email us at [email protected]
Kindest Regards,
Dave Stopher and Rionne Williams
Scope and Context of this Report
This Insights report looks into the current online golf industry and how it affects your business.
Within this report, the following questions are answered:
What online trends exist for the online golf industry?
Which companies are the driving forces in the online golf industry?
What do these companies do differently?
Which keywords do these companies target?
Does my company need to reassess its SEO usage?
What is the key to success in the online golf industry? Do links, content, SEO or social media contribute
separately, or are they all equally as important?
If you would like to improve your business' online presence, this report will help you to choose the best course of
action. It has been designed in such a way as to give you insight into the the current state of the online golf
industry, with its leading trends, statistics and key players detailed within.
For this report, Search Engine Optimisation (SEO) will refer to the process of gaining traffic to a website through
different means. These can include link building (getting other sites to link back to your own), on-page
optimisation (editing and rewriting content and code for sites in order to improve performance) and social media
presence (being active in various social media platforms around the internet).
You will find a number of companies profiled within this report. These companies are believed to be the top
contenders within your industry, but if you believe that there are others we should consider, please let us know.
We are happy to consider other companies that are put forward to us and will conduct research into their online
status. If they are found to be influential players within the online golf industry, we will include them in reports
going forward.
Consulting Editor: James Welch
Head of Insights: Rionne Williams
Head of Products: Dave Stopher
Why do I need to read this report?
This report is a valuable tool that can be used to measure the successes of the top-level companies within your
industry.
Within this report, you will find the strengths and weaknesses of your greatest competitors, along with details of
their online marketing campaigns.
The data in this report has been used to compile information regarding your competitors’ link profiles, content
creation, keyword usage and social media presence.
With this one report, you can gain insight into who and what is driving the online online golf industry.
What will you get from this report?
This report will give a snapshot of the online golf industry, highlighting key facts that will allow companies the
knowledge to tackle deficient areas of their online strategy. This report will explain who the key drivers are in the
office space industry, identify key hubs, influential links and the top keywords in the sector.
What questions will this report answer?
Who are the online market leaders within the online golf industry?
What are the trending trust signals for the online golf industry?
Which keywords are driving market visibility?
What social media methods are operators using to engage customers?
Search Market Introduction
During our research, we have found the following companies and websites to be market leaders within the online
golf industry:
www.americangolf.co.uk - American Golf
www.onlinegolf.co.uk - Onlinegolf
www.discountgolfstore.co.uk - Discountgolfstore.co.uk
www.nevadabobs.co.uk - Nevada Bobs
www.direct-golf.co.uk - Direct Golf
www.118golf.co.uk - 118Golf
www.golfstoreeurope.com - Golf Store Europe
www.golfonline.co.uk - Golfonline
Market Leader Overviews
In this section, you will find general overviews for the success of each of the market leaders within the online golf
industry. The visualisations below show how each company performs based on links (unique IPs), keyword
reach, estimated number of visitors and social shares.
The closer the inner shape is to touching the sides, the bigger a key player the company is.
www.americangolf.co.uk
www.direct-golf.co.uk
Unique IP Links
Social Shares
Unique IP Links
Keyword Reach
www.golfonline.co.uk
Social Shares
www.onlinegolf.co.uk
Unique IP Links
Social Shares
Unique IP Links
Keyword Reach
www.118golf.co.uk
Social Shares
Keyword Reach
www.discountgolfstore.co.uk
Unique IP Links
Social Shares
Unique IP Links
Keyword Reach
www.golfstoreeurope.com
Social Shares
Keyword Reach
www.nevadabobs.co.uk
Unique IP Links
Social Shares
Keyword Reach
Unique IP Links
Keyword Reach
Social Shares
Keyword Reach
Referring IPs vs Branded Links
Each of the companies included in this report are shown on the scatter graph below. The x-axis shows the
number of referring IPs (links), while the y-axis shows which of those links are branded.
Companies that are plotted more towards the top right of the graph offer an increased number of brand-focused
links, which often means they are more successful within the online golf industry.
Branded Links
2
600
550
8
1
500
5
450
400
350
6
300
250
200
150
3
100
4
7
50
Referring IPs
0
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
1:www.americangolf.co.uk
2:www.onlinegolf.co.uk
3:www.discountgolfstore.co.uk
4:www.nevadabobs.co.uk
5:www.direct-golf.co.uk
6:www.118golf.co.uk
7:www.golfstoreeurope.com
8:www.golfonline.co.uk
Referring IPs vs Link Quality Score
All companies included in this report can be found on the scatter graph below, which compares the number of
referring IPs (x-axis) to the overall quality score of said links (y-axis).
If you’re wondering what counts as a quality link, this can be based on a number of factors. For example, poor-
quality links are generally regarded to be those that:
Come from spammy websites
Use a disproportionate amount of anchor text
Come from blog networks, which have been devalued by Google
Come from paid blogs and posts
Come from directories that have been allowed to stagnate
Come from irrelevant sites
Come from sites that are deemed untrustworthy by the search engine
If a site is plotted more towards the top-right corner of the scatter graph, it generally has better quality links and
so is more successful within the online golf industry.
5
Quality Score
70
6:www.118golf.co.uk
60
50
1
40
2
30
6
3
8
20
10
4
7
Referring IPs
0
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Keyword Reach vs Link Quality Score
Every competitor included in this report can be seen on the scatter graph below. It has been designed to
compare the reach of keywords used by the companies (x-axis) to the quality of the links obtained (y-axis).
Sites that have high-quality links coupled with excellent keyword reach are plotted more towards the top-right of
the scatter graph. This usually means that the companies in this position are more successful in the online golf
industry.
5
Quality Score
70
6:www.118golf.co.uk
60
50
1
40
2
30
6
3
8
20
10
4
7
Keyword Reach
0
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Industry Statistics
The sunburst diagram below details all of the companies included in this report. We have collated a range of
data for this sunburst, including the number of links, overall keyword reach and social media activity, along with
the number of branded links and the total number of likes, tweets and Google+ shares the sites have. This is
then shown against the overall industry success of the sites.
Inner Circle
Links
Reach
Social
Outer Circle
Branded
Likes
Tweets
Google+
Middle Circle
www.americangolf.co....
www.discountgolfstor...
www.direct-golf.co.u...
www.118golf.co.uk
www.golfstoreeurope....
Why are links important?
In order for your SEO campaign to be successful, you need to focus a certain amount of your strategy on link
building.
Why? Because search engines 'crawl' websites in order to index them, and they use the number of links a site
has as a marker for trust. Not only this, but the more links pointing to a site there are, the easier it is for sites to
be indexed by search engines. Links can be seen as a recommendation for your site, which is why you want to
have as many of them as possible.
Links can be compared to currency - the higher the amount of quality links a site has, the more important it is. As
a general rule, the more unique links a site has, the better its rankings will be.
Why is this section of the report so important?
As we’ve explained, links are vital. With this in mind, it’s important that you understand how your competitors’
link profiles look, so you can find out how you can beat them in terms of success. So, in the following graphs and
charts, you’ll be able to find out how your competitors are faring, and how this is affecting the online online golf
industry.
Link Profiles
A healthy link profile is key to the success of any website. It is important for all website owners to know that, in
most cases, more links means more business. However, the quality of the link attained is also important.
Obtaining lots of links from unique IP addresses ought to be the most important factor of any link building
campaign. In the vast majority of cases, sites with a greater number of unique links (links from different IP
addresses) have better rankings than sites in the online golf industry with fewer unique links.
In the following image, each circle's size represents the number of unique IPs that point to the sites.
3:www.discountgolfstore.co.uk 4:www.nevadabobs.co.uk
6:www.118golf.co.uk
7:www.golfstoreeurope.com 8:www.golfonline.co.uk
4
5
3
1
2
6
7
8
We've decided to use a circle chart rather than a bar chart in order to show you how Google and other search
engines see these sites. Imagine the above chart as seen from a bird's eye view, with the higher-quality sites
taking up more space.
Site Links Breakdown
The bar chart below details each of your competitors' success with site links, C-block links and referring
domains. It is included here for further viewing by technical staff.
A C-block is a part of your IP address and can determine some of your link building success. IP addresses are
always constructed in the same way - e.g.: 143.255.62.169 or, when simplified, AAA.BBB.CC.DDD. The ‘CC’
section of the IP address is the C-block.
If you have shared internet hosting, other sites may have the same C-block IP address as you, which can result
in some problems. If the sites are spammy, they may lower your overall link score.
Link Profiles of Competing Sites
americangolf.co....
onlinegolf.co.uk
discountgolfstor...
nevadabobs.co.uk
IP Addresses
direct-golf.co.uk
118golf.co.uk
golfstoreeurope....
golfonline.co.uk
C Blocks
Referring Domains
0
500
1,000
#
1,500
2,000
Links Ranking Table
If you would prefer to see this information in a simple table, please refer to the table below. Here you will find all
of the information included in the graph for the graph for the top sites within the online golf industry.
Site
www.118golf.co.uk
Referring IPs
C-Blocks
Referring Domains
1926
1510
1429
1436
1169
1128
816
461
281
235
1080
965
915
673
370
253
219
1105
1007
991
692
275
196
211
Industry Brand Links
Branded links can be incredibly important in your link building campaigns, and it’s also useful to know how your
competitors use brand links. Below, you will find a pie chart detailing the use of brand and non-brand links within
the online golf industry. You can use these results as a basis for your own brand/non-brand link ratios in order to
improve your rankings.
Brand Links Breakdown
To give you a better understanding of what each of your competitors is doing, below is a breakdown of brand
link usage for each top contender in the online golf industry. This will show you whether you are doing better
than your competitors in this arena.
www.americangolf.co....
www.discountgolfstor...
www.direct-golf.co.u...
www.118golf.co.uk
www.golfstoreeurope....
Key Industry Links
The following links listed below include those that effectively power the online online golf industry. They are the
highest quality links which are linked to by your competitors, so you could potentially target them to increase
your link profile.
Link
http://shop-uk.onlinegolf.com/
http://www.agamethroughtheages.com/
http://www.yourgolftravel.com/
http://www.braidhillsgolf.co.uk/polo-ralph-lauren-outlet.html
http://www.thegolfersclub.co.uk/
http://www.johnletters.com/
http://www.where2golf.com/
http://www.europeangolfholidays.com/
http://golf-for-beginners.blogspot.com/
http://www.teeofftimes.co.uk/
http://www.100golfschools.com/
http://www.direct-teetimes.co.uk/
http://www.golfbreaks.com/default.aspx
http://www.ultimatefightingblog.org/
http://www.tourstriker.com/
http://www.birdhills.co.uk/
http://www.travellinggolfer.com/
http://www.glennbillington.co.uk/
http://www.haddenhillgolf.co.uk/
http://www.buzzingolf.co.uk/
Most Important Inbound Linking Domains by Site
The stronger the domain that you have linked to is, the better quality the link will be. Here is a list of the best
inbound linking domains for each of the top sites within the online golf industry.
Not only will this show you which are the best links in the online golf industry, but it will also show you what kinds
of sites your competitors are targeting.
americangolf.co.uk
onlinegolf.co.uk
discountgolfstore.co.uk
nevadabobs.co.uk
1:golfbreaks.com
1:americangolf.co.uk
1:thedirecttree.com
1:parseeker.com
2:teeofftimes.co.uk
2:jornaldogolfe.com
2:everythinggolf.se
2:southcerneygolfcourse.com
3:leisurelinkgolf.com
3:asiatrotter.com
3:golflinkproshop.com
3:southcerneygolfcourse.co.uk
4:jornaldogolfe.com
4:golftechnic.com
4:aktiwgolf.com
4:dsscotland.org.uk
5:golfbuddycalendar.com
5:ukvouchercodes.com
5:bestgolfingonline.com
5:golfsnakk.no
6:westlondongolfcentre.com
6:golf4style.com
6:golfforyou.com
6:golfandtips.com
7:wannaplaygolf.com
7:wannaplaygolf.com
7:maxxgolfguides.com
7:thetfordgolfclub.co.uk
8:golfclubssuthapklomrod.blogspot.
8:todaysgolfer.co.uk
com
8:uk20.co.uk
8:instructacard.co.uk
9:tourstriker.com
9:giannidavico.it
9:golfequipmentonline.co.uk
9:nevadabobs-golf.co.uk
10:golfputting.com
10:golfclubssuthapklomrod.blogspo
10:golfandtips.com
t.com
10:dirworldonline.com
11:nationalgolfclubchallenge.org.uk 11:onlinegolf.com
11:thegolftips.com
11:aroeiragolfmarathon.com
12:njmusicsociety.org
12:kiffingish.com
12:issouk.com
12:aol.co.uk
13:playsportgolf.co.uk
13:tourstriker.com
13:askpapa.co.uk
13:greatgolflinks.com
14:the-shops.co.uk
14:comparegolfgear.co.uk
14:golfmagic.com
14:uk-directory.net
15:findthefairways.com
15:cn21cn.com
15:couponmeup.co.uk
15:candy-chrome.co.uk
16:mysimplegolfswingreview.org
16:magazini.lv
16:discountgolfvouchers.co.uk
16:golfholidaysworldwide.com
17:playgolf-london.com
17:golfgeardirectory.com
17:greatgolflinks.com
17:simplygolfshoes.co.uk
18:wolvesforum.co.uk
18:legno3.blogspot.com
18:webdesignstuff.co.uk
18:etellect.co.uk
19:britishpar3.com
19:allonlinekeywords.com
19:askmamma.co.uk
19:n1golf.com
20:golfputtingonline.com
20:a1golf.com
20:bestukdirectory.co.uk
20:strandhillgolfclub.com
direct-golf.co.uk
118golf.co.uk
golfstoreeurope.com
golfonline.co.uk
1:williamhunttrilbytour.com
1:ruthlessgolf.com
1:buybinocularnet.com
1:sportindexer.com
2:ukgolfguide.com
2:jornaldogolfe.com
2:buybinocularsnet.com
2:golftechnic.com
3:onlineteetimes.co.uk
3:golf-for-beginners.blogspot.com
3:joyinhomework.com
3:haddenhillgolf.co.uk
4:ottawagolfblog.com
4:ishopinlondon.com
4:golf-bucainuno.blogspot.com
4:bg-golfer.net
5:direct-teetimes.co.uk
5:golfswingjourney.com
5:costagolfguide.com
5:golfandtips.com
6:golf4style.com
6:golfandtips.com
6:fairways2play.co.uk
6:rbcgolfbag.com
7:thegolf-addict.com
7:golfcourseranking.com
7:golfsnakk.no
7:onlygolfnews.com
8:johnletters.com
8:golftechnic.com
8:golftechnic.com
8:everythinggolf.se
9:nationalgolfclubchallenge.org.uk 9:findthefairways.com
9:caddiemaster.info
9:golfgeardirectory.com
10:nationalgolfclubchallenge.com
10:cambodiagolfholiday.com
11:golfdelaluz.com
11:golfputtingonline.com
11:ukvouchercodes.com
11:legno3.blogspot.com
12:volvongcc.co.uk
12:approachyputt.com
12:everythinggolf.se
12:linkspublish.com
13:golftechnic.com
13:incepta.ca
13:golf.fi
14:clickongolf.tv
14:trendmenu.blogspot.com
14:golfandtips.com
14:nokia-n900.com
15:greenfree.co.uk
15:golftravelwatch.blogspot.com
15:slavkopapler.si
15:rediscoverlinks.com
16:golfputting.com
16:andrewricegolf.com
16:approachyputt.com
16:findthefairways.com
17:johnletters.co.uk
17:dailygolfwatch.blogspot.com
17:productwiki.co.uk
17:chelem.org.il
18:imaginegolfclub.com
18:europeangolfholidays.com
18:mygolfspy.com
18:best-golf-clubs.info
19:thegolfersclub.co.uk
19:a1golf.com
19:golf-tipsonline.com
20:jaxxgolf.co.uk
20:dailygolfguide.blogspot.com
20:asia-golf.cz
20:superiordirectory.net
Most Popular Inbound Link Texts by Site
In this section, you can find out more about the most popular link texts used by the best sites within the online
online golf industry. This will show you whether these sites focus on keyword links (e.g. "online golf") or branded
links (e.g. "www.americangolf.co.uk").
The numbers listed ahead of the link texts indicate how many sites link to the companies with that specific text.
For example, 34:"click here" means 34 sites link to the site using the text "click here".
268:american golf
222:onlinegolf
76:discount golf store
22:nevada bobs
136:onlinegolf.co.uk
17:[IMAGE]
77:[IMAGE]
86:online golf
15:discountgolfstore.co.uk
14:[IMAGE]
53:http://www.americangolf.co.uk/
70:http://www.onlinegolf.co.uk
11:http://www.nevadabobs.co.uk/
52:http://www.americangolf.co.uk
13:discount golf store - centregolf, golf
equipment, golf clubs, golf ...
10:http://www.nevadabobs.co.uk
44:americangolf.co.uk
54:[IMAGE]
11:http://www.discountgolfstore.co.uk
6:nevada bob
21:golf clubs and golf equipment online -
american golf
38:http://www.onlinegolf.co.uk/
11:http://www.discountgolfstore.co.uk/
4:golf equipment from nevada bobs
18:golf clubs
12:online golf uk
5:centre golf
3:website
15:website
10:visit website
5:discount golf store - golf clubs, golf bags,
golf balls, golf ...
3:nevada bobs st andrews
11:american golf shops - discount golf
equipment, clubs, online stores
3:online golf shop
4:visit website
2:nevada bob’s
8:golf clothing
2:live help
2:website
1:us kids golf training grip pictures
7:visit website
2:http://www.onlinegolf.co.uk/golf-clubs/golf-
package-sets/324scog/5470pog.asp
2:centre golf uk discount online golf equipment
store - golf equipment, titleist clubs, cape
1:available at selected nevada bobs stores
crest waterproof clothing
2:american golf logo
1:http://www.onlinegolf.co.uk/product/tay ...
00963.aspx
1:http://www.discountgolfstore.co.uk/producti
mages/fullsize/spine.jpg
1:rss
2:american golf shop
1:view publisher site
1:home page - discount golf store
1:advice
2:golf clubs, equipment and clothing
1:http://www.onlinegolf.co.uk/product/taylor-
made-golf-supreme-lite-hybrid-stand-
bag/p102498.aspx
1:[link]
1:stores
1:excludes galvin green & motocaddy.
1:http://www.discountgolfstore.co.uk/arti ...
etter.html
1:contact us
1:american golf discount store
1:www
1:centre golf uk discount online golf equipment
1:home
store - golf ...
1:prepare to improve your game
1:go directly to online golf
1:lush green pastures of your local golf
course
1:news
1:clubs and equipment
1:visiter !
1:c
:
1:http://www.americangolf.co.uk/produc...t/p1
:
03406.aspx
:
:
www.118golf.co.uk
265:direct golf uk
192:118golf
81:direct golf
41:118golf.co.uk
17:golfstoreeurope.com
126:http://www.golfonline.co.uk
71:[IMAGE]
39:[IMAGE]
16:[IMAGE]
93:golfonline
33:www.118golf.co.uk
15:golf store europe
87:[IMAGE]
46:golf clothing
23:http://www.118golf.co.uk/
12:http://www.golfstoreeurope.com
65:golfonline.co.uk
32:golf clubs
20:golf equipment
7:http://www.golfstoreeurope.com/
63:golf shoes
31:http://www.direct-golf.co.uk/
18:118 golf
2:... confronta e trova il miglior prezzo ...
62:golf balls
24:direct-golf.co.uk
16:golf bags
1:http://www.golfstoreeurope.com/kits.aspx?
modelid=3541
56:golf clubs
23:golf balls
13:golf clubs
1:http://www.golfstoreeurope.com/models.asp 54:http://www.golfonline.co.uk/
x?modelid=2645
21:golf equipment
10:golf gifts
1:http://www.golfstoreeurope.com/models.asp
47:golf clothing
x?modelid=3034
19:golf shoes
9:golf balls
1:go directly to golf store europe
14:direct golf uk ltd - golf equipment, golf
clubs, golf bags, golf ...
3:golf balls at 118golf.co.uk
39:golf online
x?modelid=5603
6:visit their website
1:golf travel bags
1:free fathers day â£10 voucher.
38:golf bags
2:visit direct-golf.co.uk
1:http://www.118golf.co.uk/golf-bags-golf ...
pd3162.htm
1:http://www.golfstoreeurope.com/categori ...
egoryid=23
32:online golf shop
1:ukgg
1:http://www.118golf.co.uk/golf-
luggage/titleist/titleist-club-glove-xl-travel-
cover_ct120bd6pd10313.htm
1:click here to pre order
25:golf equipment
1:visiter !
1:golf balls from 118 golf
1:click here to buy
1:wilsonin nahkavyö
1:buying options
1:http://www.118golf.co.uk/golf-balls-men ...
d10703.htm
1:phokeethra country golf club
1:http://www.golfonline.co.uk/nike-perfor ...
ue_id=4589
1:buy
1:pictures of cart golf bags
1:http://www.golfstoreeurope.com/categori
1:golf shopping
1:http://www.direct-golf.co.uk/tv/
1:http://www.118golf.co.uk/info/shipping.aspx
1:http://www.golfstoreeurope.com/brands.asp 1:http://www.golfonline.co.uk/sun-mountain-
x?brandid=62
hybrid-four5-stand-bag-2012-p-8662.html
1:adams golf irons pictures
1:118-golf
1:view publisher site
x?modelid=4864
1:shop
44:golf shop
Most Important Links for www.americangolf.co.uk
This list shows the most important links to www.americangolf.co.uk and lists the anchor text (link text) and exact
page on the site that a link points to. It also shows the exact URL that the link is placed on along with the page
title. A rating of each page is given. The higher the rating, the more important the page.
Anchor Text
To Url
From Url
Page Title
[IMAGE]
http://www.americangolf.co.uk/?
gclid=CMyrx4HCm5wCFU0B4wodIT5AdA
http://www.braidhillsgolf.co.uk/polo-ralph-lauren-outlet.html
Polo Ralph Lauren t shirt Outlet Online,Free
Shipping!
588
[IMAGE]
gclid=CMyrx4HCm5wCFU0B4wodIT5AdA
http://www.braidhillsgolf.co.uk/nike-6.0.html
Nike outlet shop - Authentic cheap sale nike free
shoes
400
Golf clubs,
equipment and
clothing
http://www.americangolf.co.uk/
http://www.teeofftimes.co.uk/
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179
Golf clubs,
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118
Prepare To
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http://www.golfbreaks.com/mar-menor-golf-resort--
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http://www.golfbreaks.com/la-manga-club/default.aspx?
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108
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http://www.golfbreaks.com/hacienda-del-
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108
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107
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103
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69
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56
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http://www.golfglasses.co.uk/
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48
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http://dolujejoz.prv.pl/regripping-a-golf-club-how-to.php
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45
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http://www.golfbreaks.com/uk/default.aspx?
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Game
utm_source=golfbreakswebsite&utm_medium=banner&ut
m_campaign=golfbreaks
http://www.golfbreaks.com/uk/default.aspx?
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Welcome to Playsport Golf | Playsport Golf
29
Rating
Most Important Links for www.onlinegolf.co.uk
This list shows the most important links to www.onlinegolf.co.uk and lists the anchor text (link text) and exact
Anchor Text
To Url
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[IMAGE]
http://onlinegolf.co.uk/
http://shop-uk.onlinegolf.com/
[IMAGE]
Golf Travel Bags
http://www.onlinegolf.co.uk/Golf-Bags/Golf-Travel-
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http://www.where2golf.com/
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Holidays around the World. Where2Golf Guide
268
Online Golf
http://www.onlinegolf.co.uk/
Tour Striker
107
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http://www.onlinegolf.co.uk/Buying-Guides/Golf-
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http://apakobovyk.htw.pl/when-should-you-use-golf-
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31
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http://www.eagt.co.uk/tour/tourintro.aspx
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20
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http://www.onlinegolf.co.uk/Golf-Clubs/Golf-
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17
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http://www.onlinegolf.co.uk/Golf-Bags/Golf-Travel-
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Top Golf Courses for Golf Vacations or Golf
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16
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http://www.jornaldogolfe.com/
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http://golf.uwpagina.nl/
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15
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http://www.tourstriker.com/default.aspx
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15
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http://golf.boogolinks.nl/
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On Line Golf – Abbigliamento Nike
14
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http://chat.onlinegolf.co.uk/chat/chatstart.htm?
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http://www.americangolf.co.uk/on/demandware.store/Sites Store Finder
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13
[IMAGE]
http://www.eagt.co.uk/matchplay/matchplayintro.aspx
13
Nike Golf Matchplay Championship
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1165
43
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page title. A rating of each page is given. The higher the rating, the more important the page.
Anchor Text
To Url
From Url
Page Title
golf equipment
http://www.discountgolfstore.co.uk/
http://www.agamethroughtheages.com/
A Game Through The Ages
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http://www.discountgolfstore.co.uk/4195/Callaway-RAZR-
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http://enojawek.vhost4free.com/golf-groove-tolerance-
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51
http://discountgolf http://discountgolfstore.co.uk/
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http://www.domainvader.com/website/top-520000-
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Top 520000 sites - The 520000 most-visited
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19
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http://golf.lap.hu/
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17
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Store - golf clubs,
golf bags, golf
balls, golf
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17
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http://customgolfaccessories.net/discountgolfaccessories/
Discount Golf Accessories
16
http://discountgolf http://discountgolfstore.co.uk/
store.co.uk
http://domainvader.com/website/top-520000-sites.php
Top 520000 sites - The 520000 most-visited
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13
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http://www.discountgolfstore.co.uk/3964/Under-Armour-
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http://lajisaodo951.blog.com/2011/12/20/under-armour-
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11
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http://www.discountgolfstore.co.uk/c/56/Men-s-
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http://fallonexika.livejournal.com/3326.html
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9
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tore.co.uk
http://www.mycallaway.eu/where-to-buy
Where to buy - My Callaway
8
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http://www.telecable.es/personales/albatros1/golf.htm
CiberGijón. GOLF
7
7
discountgolfstore.
co.uk
Rating
910
http://list-of-domains.org/alexa/Alexa_156.html
List-of-Domains.org - Alexa website ranking for
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Centre Golf UK
Discount Online
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waterproof
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http://www.ghotw.com/resources/golf-discount-
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6
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http://www.savingaddiction.com/?p=9015
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www.discountgolfs
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http://www.mycallaway.eu/demo-day
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5
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http://www.dmoz.org/Regional/Europe/United_Kingdom/B Open Directory - Regional: Europe: United
usiness_and_Economy/Shopping/Recreation_and_Sports Kingdom: Business and Economy: Shopping:
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4
http://www.dmoz.org/Regional/Europe/United_Kingdom/B Open Directory - Regional: Europe: United
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Recreation and Sports: Sports: Golf
4
http://www.golf-
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Online Golf Shops - Golf North West
4
http://siteinfo.org.uk/discountgolfstore.co.uk
Information about discountgolfstore.co.uk:
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3
Discount Golf
Store
http://discountgolfstore.co.uk/
http://www.discountgolfstore.co.uk/jumplink.aspx?
404;;http://www.discountgolfstore.co.uk:80/jumplink.aspx
DiscountGolfStore http://www.discountgolfstore.co.uk/
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Anchor Text
To Url
From Url
Page Title
golf equipment
http://www.nevadabobs.co.uk/
http://www.irishgolftravel.co.uk/
Golf Online
54
[IMAGE]
http://www.nevadabobsgolf.co.uk/
[IMAGE]
48
[IMAGE]
http://www.thetfordgolfclub.co.uk/
Thetford Golf Club - Home
42
[IMAGE]
http://nevadabobsgolf.co.uk/
[IMAGE]
41
Top Golfing Shop
http://www.ominousweather.com/MajorGolfing/Golf2.html
Golf on the French Riviera
21
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http://www.nevadabobs.co.uk/site/NB_St_Andrews/
http://www.golfholidaysworldwide.com/scottish-golf-classic- Scottish Golf Classic 2013 - 6 Day Amateur
2013--6-day-amateur-eventscottish-golf-classic-2013--6-
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17
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http://www.nevadabobs.co.uk/Golf-Clubs/1cadid.asp
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http://www.golftravelclub.com/links
[IMAGE]
13
Nevada Bob’s
http://www.nevadabobs-golf.co.uk/franchise/franchise-
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Nevada Bob’s Franchise
9
http://www.nevada
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http://www.nevadabobs.co.uk/Golf-
Accessories/DVDs
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/69scid/6359prodi
d.asp
http://blog.lyleandscott.com/?p=377
Ideas for Golfing Gifts | Lyle & Scott Blog
9
http://www.nevada
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http://www.nevadabobs.co.uk/Golf-Clothings/Base-
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8
http://www.nevada
bobs.co.uk/Golf-
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http://www.nevadabobs.co.uk/Golf-Shoes/Ladies-Golf-
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8
golf equipment
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http://irishgolftravel.co.uk/
Golf Online
7
Join Colchester’s
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5
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http://www.nevadabobs.co.uk/Golf-Clubs/1cadid.asp
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http://www.golftravelclub.com/about/associated-links
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5
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5
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http://www.nevadabobs.co.uk/Golf-Clothings/38catid.asp
http://golf.page.co.uk/
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5
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5
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http://www.golfshake.com/link/
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5
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5
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http://www.nevadabobs.co.uk/storelocator/borehamwood- http://www.nevadabobs-golf.co.uk/callaway/
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4
Most Important Links for www.direct-golf.co.uk
This list shows the most important links to www.direct-golf.co.uk and lists the anchor text (link text) and exact
Anchor Text
To Url
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Page Title
directgolf
http://www.direct-golf.co.uk/
Book Golf Breaks & Weekend Golf Holidays
Online At YourGolfTravel.com
677
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Online At YourGolfTravel.com
677
334
Ygthp
http://www.direct-golf.co.uk/ygthp
Rating
[IMAGE]
http://www.thegolfersclub.co.uk/
Golf Insurance, golf equipment & buggy
insurance - The Golfers Club
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293
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Book Golf Tee Times for UK Golf Courses Online
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120
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120
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105
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http://www.direct-teetimes.co.uk/sign-up.php
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http://www.direct-teetimes.co.uk/contact.php
105
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105
105
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Visit Direct-
Golf.co.uk
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[IMAGE]
http://www.direct-teetimes.co.uk/golf-courses.php
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105
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Golf Tuition – Free Golf Lessons – Golfing
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104
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Visit Direct-
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103
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103
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http://www.direct-teetimes.co.uk/societies.php
103
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103
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99
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This list shows the most important links to www.118golf.co.uk and lists the anchor text (link text) and exact page
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rating of each page is given. The higher the rating, the more important the page.
Anchor Text
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From Url
Page Title
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207
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198
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103
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48
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31
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Vancouver Golf Blog | Golf: Learn, live, Breath
18
18
Taylor Made Golf
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age
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This list shows the most important links to www.golfstoreeurope.com and lists the anchor text (link text) and
exact page on the site that a link points to. It also shows the exact URL that the link is placed on along with the
page title. A rating of each page is given. The higher the rating, the more important the page.
Anchor Text
From Url
Page Title
Golf Equipment |
Golf Clubs | Golf
http://www.golfstoreeurope.com/
Irons | Golf Shoes
| CallaWay ...
To Url
http://ehysagymu.htw.pl/germany-custom-golf-clubs.php
germany custom golf clubs
48
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http://www.costagolfguide.com/
Golf on the Costa del Sol - Golf Course Directory
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25
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http://befnlbqx.livejournal.com/1250.html
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23
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dmgeHFQ
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pe.com
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Where to buy - My Callaway
8
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Cambodia Golf Holiday Tour Packages -
International Golf Operation based in Cambodia
7
GOLF STORE
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http://www.telecable.es/personales/albatros1/golf.htm
CiberGijón. GOLF
7
http://www.golfstoreeurope.com/Models.aspx?
ModelID=270
Rating
http://www.costagolfguide.com/about-the-costa-golf-guide/ About Costa Golf Guide
7
http://www.golfstor
eeurope.com/defa http://www.golfstoreeurope.com/default.aspx
ult.aspx
http://www.mygolfspy.com/mizuno-mp-a-series-putters-
review/
Mizuno MP A-Series Putters - Review
5
www.golfstoreeuro http://www.golfstoreeurope.com/
pe.com
http://www.mycallaway.eu/demo-day
Demo Day - My Callaway
4
GOLF STORE
EUROPE
http://golfstoreeurope.com/
http://www.haveyouseen.com/uk/site/retailers
Have You Seen? - Our retailers
4
GolfStoreEurope
http://www.golfstoreeurope.com/?PartnerID=676
http://www.alfabetikon.com/
Alfabetikon.com - Alfabetikon.com
4
Golf Store Europe http://www.golfstoreeurope.com/SearchResults.aspx?
Search=taylormade
http://taylormadegolf.co.uk/internetretailers/internetretailer Internet Retailers
s,en_GB,pg.html
3
Colin Montgomerie http://www.golfstoreeurope.com/Models.aspx?
Collection Golf
ModelID=2858&gclid=CKin6rbMzLcCFSZgMgodNFQAew
Practice Net.
http://constructionmarketingideas.com/2013/can-you-
visualize-your-marketing-results/
Can you visualize your marketing results? |
Construction Marketing Ideas
3
Golf Store Europe
http://www.powakaddy.com/index.php/stockists/internet-
http://www.golfstoreeurope.com/Brands.aspx?BrandID=14
Golf Store Europe
retailers/
Approved Internet Retailers - PowaKaddy
Electric Golf Trolleys
3
Golf online - Las mejores páginas de golf
2
Golf ... BUCAinUNO .. SPORT ... GIOCO ...
DIVERTIMENTO ... SALUTE ... TURISMO ...:
GOLF CLUB CENTO - 24 ORE GOLF - 16/17
giugno 2012
2
http://www.buscadeporte.es/inicio/deportes-a-z/golf/
... CONFRONTA E
http://www.golfstoreeurope.com/Brands.aspx?
TROVA IL
http://golf-bucainuno.blogspot.it/2012/06/golf-club-cento-
BrandID=4&PartnerID=38&gclid=CJKd84HB8aYCFRIRfAo
MIGLIOR
24-ore-golf-1617-giugno.html
dmgeHFQ
PREZZO ...
Golf Store Europe http://www.golfstoreeurope.com/?PartnerID=98
http://joyinhomework.com/BooksOnGolf/blog/2011/03/30/
new-blog-post-forex-cash-evolu/
New Blog Post Forex Cash Evolu…
2
golfers-should-learn-the-alexander-technique-5-good-
reasons/
Golfers Should Learn The Alexander Technique
– 5 Good Reasons
2
new-blog-post-affiliate-marke/
New Blog Post [Affiliate Marke…
2
Most Important Links for www.golfonline.co.uk
This list shows the most important links to www.golfonline.co.uk and lists the anchor text (link text) and exact
Anchor Text
To Url
From Url
Page Title
golf trolleys
http://www.golfonline.co.uk/golf-trolleys/electric-trolleys/c-
74
http://www.ultimatefightingblog.org/
ultimate fighting blog
Rating
116
101
[IMAGE]
http://www.golfonline.co.uk/
http://www.haddenhillgolf.co.uk/
Hadden Hill Golf Club Oxfordshire, Golf Course,
Par 3 & Golf Range 01235 510 410 : Hadden
Hill Golf Club
Golfonline
http://www.sportindexer.com/
:: SPORTINDEXER ::
77
golfonline.co.uk
http://www.golfonline.co.uk/mizuno-mx700-driver-p-
4964.html
http://www.gadgetsdegolf.com/
[IMAGE]
50
Golfonline
http://golf.startkabel.nl/
Golf - Startkabel.nl
50
Buy Golf
Sunglasses from
Nike, Oakley and
Sundog Golf
Sunglasses.
http://www.golfonline.co.uk/golf-apparel/golf-sunglasses/c-
http://www.golfglasses.co.uk/
108
Golf Glasses
48
The Grom is
http://www.golfonline.co.uk/ogio-grom-stand-bag-2009-p-
5032.html
Ogio Grom 2010 | hipocil ofadyjy
46
42
http://cidollota.blog.com/2011/10/22/ogio-grom-2010/
irons
http://www.golfonline.co.uk/mens-clubs-irons-c-29_35.html http://www.golf-nike.co.uk/
Nike | Golf Clubs | Trousers | Bags | Balls | Irons
| Cap | Equipment
putters
http://www.golfonline.co.uk/mens-clubs-putters-c-
29_50.html
http://www.golf-nike.co.uk/
| Cap | Equipment
42
wedges and
chippers
http://www.golfonline.co.uk/mens-clubs-wedges-chippers-
c-29_37.html
| Cap | Equipment
42
woods
http://www.golfonline.co.uk/mens-clubs-woods-c-
29_36.html
| Cap | Equipment
42
caps
http://www.golfonline.co.uk/nike-golf-caps-hats-m-19-cp-
60_87.html?sort=6d&selectedman=true&filter_id=19
| Cap | Equipment
42
gloves
http://www.golfonline.co.uk/nike-golf-gloves-m-19-cp-
31.html?sort=6d&selectedman=true&filter_id=19
| Cap | Equipment
42
42
Nike golf
http://www.golfonline.co.uk/nike-golf-m-19.html
| Cap | Equipment
shirts
http://www.golfonline.co.uk/nike-golf-shirts-m-19-cp-
| Cap | Equipment
42
shoes
http://www.golfonline.co.uk/nike-golf-shoes-m-19-cp-
62.html?sort=6d&selectedman=true&filter_id=19
| Cap | Equipment
42
socks
http://www.golfonline.co.uk/nike-golf-socks-m-19-cp-
| Cap | Equipment
42
sweaters
http://www.golfonline.co.uk/nike-golf-sweaters-fleece-m-19- http://www.golf-nike.co.uk/
cp-60_83.html?sort=6d&selectedman=true&filter_id=19
| Cap | Equipment
42
trousers
http://www.golfonline.co.uk/nike-golf-trousers-m-19-cp-
| Cap | Equipment
42
Golfonline
http://www.kirkbystephengolfclub.co.uk/
Kirkby Stephen Golf Club : Play Golf in Cumbria :
Golf Courses in Cumbria : Lake District Golf
37
How do we use keyword data?
For this insights report into the online online golf industry, we have collected general keyword data and have
also identified the keywords which are used within links for sector's top competitors.
This data is used to identify the biggest players within the online golf industry, based on their content and link
profiles. A great site is made up of well-written content, good social media coverage and a high-quality link
campaign. Links must relate to the online golf industry in some way in order for sites to develop greater keyword
reach. This is easy to see from the data and visualisations that we have included in this section.
What will I get from this section?
Further on, you will find a circle graph that details the keyword reach of each of your competitors within the
online golf industry. We have benchmarked this data to provide you with a clear and concise reading of the
results, so you can see exactly where you stand compared to your competitors. You will also find a report on the
best keywords per site, based on how much traffic they send to each site.
Keyword Reach View
The circle graph below includes the keyword reach of each of your competitors in the online online golf industry.
Good keyword reach enables you to increase your online presence, so that you can become the best of the best
in your industry. By analysing the chart below, you will be able to find out who the key players are in your sector.
6:www.118golf.co.uk
5
4
3
6
1
7
8
2
Reach of Competing Websites
Keyword reach is a very important factor where rankings are concerned, as it can help websites to draw in an
increased number of visitors. Below, you will find a table that details the reach of each of the most important
sites in the online golf industry.
The 'rank' column shows which sites are greater in size, according to search engines. The lower the rank
number, the better is it for the site. Websites should strive for a higher number of organic keywords though, as
this will allow sites to grow naturally and to target a wider audience.
As you can see, the sites that are considered to be key contenders within the online golf industry have a lower
rank number, but a higher number of organic keywords.
Site
www.118golf.co.uk
Rank
Organic Keywords
1212
2566
6572
5565
12273
8890
13450
48652
4781
4027
3153
2306
1921
1821
698
573
Highest Delivering Keywords Per Site
Targeting the wrong keywords could be the undoing of even the best planned campaign. Sites that are able to
target keywords with a higher search rate will, theoretically, receive a higher delivery rate.
Below, you will find a table detailing the highest delivering keywords for each of the top contenders within the
online online golf industry. This is shown based on the keywords’ current and previous Google positions, along
with the monthly search volume.
For example, a site at #1 for a keyword with 500 searches per month would get more traffic than a site at
position #4 for a keyword with 700 searches per month.
Keyphrase
american golf
golf
Google Position
online golf
golf clubs
taylormade
powakaddy
golf equipment
american golf discount
golf shop
golf clubs for sale
Previous Google Position Monthly Search Volume
1
1
165000
6
5
49500
3
1
3
2
1
1
1
1
3
1
3
0
1
0
1
3
18100
18100
14800
8100
3600
3600
2900
2900
Keyphrase
golf
online golf
golf clubs
onlinegolf
golf online
golf shop
golf clothes
golf accessories
golf shop online
online golf stores
Google Position
14
1
4
1
2
2
1
1
1
1
0
49500
0
18100
0
18100
0
6600
0
5400
0
2900
0
1600
0
1600
0
1300
0
720
8
4
8
4
3
9
18100
4
14800
6
9900
4
6600
3
6600
Keyphrase
golf clubs
taylormade
golf shoes
footjoy
galvin green
cheap golf clubs
discount golf
discount golf store
ladies golf clubs
golf discount
Google Position
1
1
1
1
1
1
1
1
1
1
2900
2900
880
880
720
Highest Delivering Keywords Per Site Cont'd.
Keyphrase
golf clubs
Google Position
7
golf shoes
nevada bobs
golf equipment
discount golf
golf shop
golf shops
nevada bob s golf
nevada bob
golf stores
7
1
6
6
4
3
1
1
1
7
18100
9
1
6
6
4
2
0
1
1
9900
8100
3600
2900
2900
1600
1000
590
480
Keyphrase
direct golf
golf direct
golf clubs
golf shoes
skycaddie
golf equipment
directgolf
direct golf uk
cheap golf balls
golfdirect
Google Position
1
1
6
4
3
2
1
1
1
1
1
60500
1
22200
4
18100
4
9900
6
8100
2
3600
1
2900
0
1900
2
1000
1
1000
2
10
2
4
5
7
6
2
18100
8
18100
2
6600
7
5400
9
4400
8
3600
6
2900
www.118golf.co.uk
Keyphrase
online golf
golf clubs
onlinegolf
golf online
golf balls
golf equipment
golf shop
118golf
118 golf
golf bags for sale
Google Position
1
1
1
0
1
1
1900
1000
480
Highest Delivering Keywords Per Site Cont'd.
Keyphrase
golf shop
golf store europe
online golf stores
the golf shop online
golf store
golf shops online
golf stores
ping anser irons
european golf shop
golf europe
Google Position
7
1
11
11
3
11
4
4
2
1
7
2900
1
1000
11
720
13
720
3
590
11
590
8
480
6
390
2
390
1
140
4
11
4
3
1
3
1
2
2
1
6
18100
17
8100
5
8100
4
6600
1
5400
9
3600
1
3600
12
2400
0
2400
3
1900
Keyphrase
online golf
powakaddy
skycaddie
onlinegolf
golf online
golf trolley
golfonline
golf buy it online
adidas golf shoes
golf gifts
Google Position
Social Media Introduction
Why is Social Media important?
Social media usage has grown considerably in recent years. Nowadays, almost everyone is used to the act of
liking, tweeting and plus one-ing, and companies should be doing everything they can to tap into this.
Social media can help companies to increase their brand awareness, and to bolster a site's search engine
rankings. Being active on social networks can increase trust in your brand from a search engine's point of view,
and it can also provide you with additional link building opportunities.
By using social media to your advantage, you can encourage more and more visitors in the online golf industry
onto your site.
What will I get from this section?
This section looks to detail the number of social shares in the online golf industry by site, so you can find out
which of your competitors are firmly seated on the social media bandwagon.
This section can also be used to find out more about why social media is so important within marketing, and why
you should be making the most of it if you aren’t already. You will see how many of the companies we have
highlighted as the industry players are using Facebook, Twitter, Google+ and other social networks.
Social Media Data
The following circle graph details the total number of social shares for each site. However, due to limitations set
by social media platforms, we are only able to provide data on the number of social shares of the homepage for
each site.
Facebook, Twitter and Google+ shares and posts are included in this data. It is possible to estimate that the
larger the circle is, the better the site's overall social media campaign will be.
6:www.118golf.co.uk
5
6
4
7
3
8
1
2
Breakdown of Social Platform Shares
To provide you with even more insight into the social media statistics of your competitors, here is a further
breakdown of the social shares seen in the online golf industry, this time segmented by social network.
From this, you can find out which social platforms your competitors rely on the most, along with the ones that
they are not prevalent on.
Link Profiles of Competing Sites
americangolf.co....
onlinegolf.co.uk
discountgolfstor...
nevadabobs.co.uk
Shares/Likes
direct-golf.co.uk
118golf.co.uk
golfstoreeurope....
golfonline.co.uk
Tweets
Google +1's
0
200
400
#
600
800
Social Media Data
If you find it easier to view data in a table, the following information will be of use to you. This table correlates the
same data as in the previous graph. With this, you can see how successful your competitors are on the three big
social networks - Facebook, Twitter and Google+.
This data has been collated based on the number of mentions on social media platforms which link back to the
sites.
Site
Likes
Tweets
+1's
752
322
219
342
336
37
143
163
176
82
26
4
13
85
200
52
25
1
www.118golf.co.uk
33
20
43
21
3
3
Site Comparison
Below, you will find an easy-to-understand comparison between each of the companies included in this report.
This will provide you with a better understanding of their performance and standing, so you can see which are
your most important competitors.
We have used four key performance indicators in order to rank each company - links, reach, branded ratio and
social mentions.
These areas of expertise are then judged and given a resulting colour, with dark red showing a poor result and
bright green equating to a good result.
Site
Links
Reach
Branded Ratio
Social Mentions
www.118golf.co.uk
Poor
Good
Summary for www.americangolf.co.uk
This section provides you with a general overview for www.americangolf.co.uk, with all information detailed
within this report for the site found in one place. This can help you to examine the results for this site in more
depth, so you can find out precisely what www.americangolf.co.uk is doing.
Unique IP Links
Social Shares
BRAND
www.americangolf.co.uk has a brand percentage of 78%
LINKS
REACH
has 1128 links
this places American Golf in the middle section of the industry online
this site has good keyword reach with 4781 major keywords
the links and content for www.americangolf.co.uk appear to be strong
by having a great keyword reach
SOCIAL
American Golf has the greatest number of social shares with 1307
with a social campaign that gains this much social activity. American
Golf deserves to be number 1
Historical Data on request
Keyword Reach
Summary for www.onlinegolf.co.uk
This section provides you with a general overview for www.onlinegolf.co.uk, with all information detailed within
this report for the site found in one place. This can help you to examine the results for this site in more depth, so
you can find out precisely what www.onlinegolf.co.uk is doing.
Unique IP Links
Social Shares
BRAND
www.onlinegolf.co.uk has a brand percentage of 91%
LINKS
REACH
SOCIAL
ranks in the top 30% position with 1169 links
Onlinegolf has a great links profile. However, there is room for
improvement as they are not top
is average in terms of keyword reach with 2306 keywords driving
traffic
with greater quality links and a better content strategy, the site could
reach a greater audience from search engines
Onlinegolf has 238 social shares (the top in the Online Golf industry
has 1307 shares)
Onlinegolf show competence in social media but do not excel in
gaining a remarkable amount of social shares
Keyword Reach
Summary for www.discountgolfstore.co.uk
This section provides you with a general overview for www.discountgolfstore.co.uk, with all information detailed
depth, so you can find out precisely what www.discountgolfstore.co.uk is doing.
Unique IP Links
Social Shares
BRAND
www.discountgolfstore.co.uk has a brand percentage of 75%
LINKS
REACH
has 461 links
Discountgolfstore.co.uk has 461 links, which means that the links
profile is average in relation to the industry as a whole
1821 keywords show an average reach in the Online Golf online
because of a lack of quality links compared to the better sites in the
industry, and average content the site doesnt reach as greater
audience as it could
SOCIAL
has 44 social shares (the highest in the Online Golf industry is 1307)
if Discountgolfstore.co.uk does not invest more time in social media
soon, it could be left in the bottom pile of social shares
Keyword Reach
Summary for www.nevadabobs.co.uk
This section provides you with a general overview for www.nevadabobs.co.uk, with all information detailed within
you can find out precisely what www.nevadabobs.co.uk is doing.
Unique IP Links
Social Shares
BRAND
www.nevadabobs.co.uk has a brand percentage of 70%
LINKS
REACH
contains only 235 links
this website has only a small number of links in relation to the other
industry players
has a keyword reach of 698 keywords
average content and a lack of good links from within the industry are
not helping the site to reach its potential audience from search
engines
SOCIAL
has 138 social shares
the evidence provided by Nevada Bobs social shares is that they
have work to do to get towards the top of the Online Golf industry
Keyword Reach
Summary for www.direct-golf.co.uk
This section provides you with a general overview for www.direct-golf.co.uk, with all information detailed within
you can find out precisely what www.direct-golf.co.uk is doing.
Unique IP Links
Social Shares
BRAND
www.direct-golf.co.uk has a brand percentage of 67%
LINKS
REACH
SOCIAL
ranks in the top 30% position with 1436 links
Direct Golf has a great links profile. However, there is room for
improvement as they are not top
www.direct-golf.co.uk is one of the driving forces in the industry with
4027 keywords driving traffic
one of the leading sites in terms of keyword reach, which denotes
good content and links
Direct Golf currently has 701 social shares (the highest number of
social shares in the Online Golf industry is 1307)
Direct Golf misses out on being the dominant force for social shares
in the Online Golf industry
Keyword Reach
Summary for www.118golf.co.uk
This section provides you with a general overview for www.118golf.co.uk, with all information detailed within this
report for the site found in one place. This can help you to examine the results for this site in more depth, so you
can find out precisely what www.118golf.co.uk is doing.
Unique IP Links
Social Shares
BRAND
www.118golf.co.uk has a brand percentage of 73%
LINKS
REACH
has an average links profile with 816 links
this links profile is in amongst the average in the industry
1921 keywords show an average reach in the Online Golf online
a better content strategy and acquiring great links will help the site to
gain a greater keyword reach
SOCIAL
has 79 social shares (the highest in the Online Golf industry is 1307)
118Golf needs to change its approach to social media in order to get
out of the bottom end of the Online Golf industry
Keyword Reach
Summary for www.golfstoreeurope.com
This section provides you with a general overview for www.golfstoreeurope.com, with all information detailed
depth, so you can find out precisely what www.golfstoreeurope.com is doing.
Unique IP Links
Social Shares
BRAND
www.golfstoreeurope.com has a brand percentage of 80%
LINKS
REACH
holds 281 links
this has a smaller links profile in the industry with only 281
has a keyword reach of 573 keywords
Golf Store Europe has one of the smallest number of keywords in the
industry
SOCIAL
this example of social sharing shows that Golf Store Europe is
among the average companies in the Online Golf industry
Keyword Reach
Summary for www.golfonline.co.uk
This section provides you with a general overview for www.golfonline.co.uk, with all information detailed within
you can find out precisely what www.golfonline.co.uk is doing.
Unique IP Links
Social Shares
BRAND
www.golfonline.co.uk has a brand percentage of 54%
LINKS
has a links profile with 1926 links
the links profile of this website means that it has the highest quantity
of links
REACH
www.golfonline.co.uk is one of the driving forces in the industry with
3153 keywords driving traffic
Golfonline is in the top 30% of the industry for keyword reach
SOCIAL
Golfonline could be the top of the industry for social sharing with a
few tweaks
Keyword Reach
Summary
We have compiled this report in order to give you a chance to see a snapshot of the online golf industry, with
each of the key players in this industry mapped out based on their online presence.
The companies included within this report are:
www.118golf.co.uk
We have found that both Golfonline and Direct Golf have good inbound link profiles which, as we have
explained, is essential for SEO. Meanwhile, Onlinegolf and Golf Store Europe showcase good use of branded
link texts, which is also important.
American Golf offers the best keyword reach in the online golf industry. From this result, we are able to deduce
that the content and links that go back to this site are of a high quality.
In terms of social media, American Golf and Direct Golf have the highest number of social shares from the top
three social media platforms (Facebook, Twitter and Google+).
With this report, you will be able to figure out what your marketing campaign is lacking, and how you can remedy
this issue to ensure your brand becomes the best in the online online golf industry.
Thank you for taking the time to read this report.
About OVG
Online Ventures Group is a Manchester-based digital marketing agency formed by industry experts. The
founders of OVG each have years of experience within the marketing industry and have a wealth of successes
behind them. Now, working together for the first time, they have created Online Ventures Group in order to pool
their experience and resources to produce the North West’s best marketing agency.
With their vast experience, they are highly-skilled in a number of areas, including search, social, PR and design
and development, all of which OVG provides. OVG has already supplied a wide range of online businesses with
its skills, to great effect.
Thanks to the extensive team of experts that work at OVG, it is able to develop and implement innovative and
effective marketing strategies in competitive sectors such as finance, property, fashion, recruitment and more.
For more information:
Web: http://www.onlineventuresgroup.co.uk
Linkedin: http://www.linkedin.com/company/online-ventures-group
Facebook: http://www.facebook.com/Onlineventures
Twitter: https://twitter.com/ov_group
Email: [email protected]
Phone: 08448717291
Appendix
Internet Activities
Social networking proved to be the most popular activity among 16 to 24 year old Internet users in 2011, with 91
percent saying they took part in social networking on websites such as Facebook or Twitter. However, this was
not an activity limited to the younger age groups, with almost one fifth (18 percent) of Internet users aged 65 and
over indicating that they participated in social networking. Overall, social networking was more popular among
women, at 60 percent, than men, at 54 percent.
Men were more likely to participate in professional networking over sites such as LinkedIn in 2011, with 16
percent of male Internet users having used this online facility compared to just 9 percent of women. It was most
popular among those aged 25 to 34, with 18 percent using these sites.
Using the Internet to sell goods or services, for example via auction sites such as eBay, saw large growth in
2011. Over 12 million people, at 31 percent of Internet users, sold goods or services online, compared to 7.9
million (21 percent) in 2010. Just under half of those aged 25 to 34 (45 percent) used the Internet for this activity.
Just over one in five (21 percent) Internet users made telephone or video calls online in 2011. This activity is one
which is not dominated by a specific age group, with older age groups showing similar patterns of use to the
younger age groups. Of those aged 65 and over, 17 percent used this technology, compared to 22 percent of
those under 24.
Internet Purchasing
In 2011, 32 million people (66 percent of all adults) purchased goods or services over the Internet. This was an
increase from 62 percent in 2010.
Clothes/sporting goods were the most popular online purchase in 2011, with 46 percent of Internet users buying
these items. Half of female Internet users (50 percent) purchased clothes/sporting goods online in 2011, the
most popular purchase by women by some margin.
While clothes/sporting goods were also the most popular purchase by men, at 43 percent of Internet users, this
was closely followed by films/music at 40 percent.
Those aged 65 and over were the only age group not to report clothes/sporting goods as the most popular
purchase. Instead, 29 percent of Internet users in this age group favoured the online purchase of ‘other travel
arrangements’ which includes flights, car hire and other transport tickets. Holiday accommodation was also
popular, with over a quarter (26 percent) of this group using the Internet to book this.
Users and non-users
At 2012 Q2, there were 42.52 million adults in the UK who had ever used the Internet, representing 84 percent
of the adult population. The 7.82 million adults who had never used the Internet represented 16 percent of the
adult population. There was a decrease, since 2012 Q1, of 298,000 adults (4 percent) who had never used the
Internet and a decrease of 904,000 (10 percent) compared with a year earlier (2011 Q2).
Age and sex
Age has a sizeable effect on an individual's likelihood to engage with the Internet. Almost all adults aged 16 to
24 years (99 percent) had ever used the Internet (7.17 million people). In contrast, only 29 percent of adults
aged 75 years and over had ever used the Internet, representing 1.33 million people.
The 3.3 million non-users aged 75 years and over made up 42 percent of the 7.82 million people who had never
used the Internet at 2012 Q2.
Table present estimates of Internet users and non-users by age group and sex. The tables show that whereas
Internet non-use was relatively similar for males and females aged 16 to 64 years, Internet non-use differed for
adults aged 65 years and over. For example, whereas 32 percent of males aged 65 to 74 years had never used
the Internet, the corresponding total for females was 42 percent, a difference of 10 percentage points. This
difference grows to 13 percentage points for males and females aged 75 years and over.
Internet users by age group (years) and sex, 2012 Q2
Regional Distribution
The South East and London were the regions with the highest rate of Internet use with 88 percent of adults
reporting that they had used the Internet. Northern Ireland had the lowest proportion of Internet users, at 77
percent. The estimate for Northern Ireland is markedly lower than all other regions, but is an increase on the
estimate of Internet use in Northern Ireland produced at 2011 Q2, of 73 percent. All regions have shown an
increase in Internet use over this period (2011 Q2 to 2012 Q2).
Internet users by region, 2012 Q2
A mapping tool is available for viewing the 2012 Q2 results, by region and the UK as a whole. The mapping tool
can be used to illustrate how, in each region, the number of people using the Internet has changed from 2011
Q2, as well as enabling comparison with other regions.
Earnings
The following graph presents a breakdown of Internet users and non-users by gross weekly pay. Of those adults
in employment whose gross weekly pay was less than £200 per week, 7 percent (355,000) had never used the
Internet. Internet use has almost reached full coverage for those earning in excess of £500 a week, with Internet
use around 98 to 99 percent for all adults with weekly pay rates above this level.
Internet users and non-users by gross weekly pay, 2012 Q2
Mobile Internet Connections
There was significant growth in the adoption of mobile Internet technology over the previous 12 months, with an
extra 6 million people using their mobile phone to access the Internet than reported in 2010. The rate of growth
in the use of this technology was fastest among those aged 16 to 24, with Internet use over a mobile phone
increasing from 44 percent to 71 percent over the previous 12 months. However, there have been notable
increases across all age groups.
Since 2009, when the measurement of mobile phone Internet use in this survey began, the number of women
using mobile phones to access the Internet has more than doubled, from 18 percent of Internet users to 39
percent in 2011.
Mobile Internet use via a laptop, tablet or other portable computer also proved popular in 2011, with 38 percent
of Internet users using these mobile devices away from the home or workplace.
Internet users who accessed via a mobile phone, GB, 2011
Wireless Hotspots
There has been significant growth in the use of wireless (wi-fi) hotspots across Great Britain. In 2011, 4.9 million
people, or 13 percent of Internet users, connected to wireless hotspots provided at restaurants, cafes, hotels,
airports etc. The wide availability of these hotspots has encouraged large growth in use over recent years with a
seven fold increase since the 2007 estimate of 0.7 million people.
People using wireless hotspots, GB, 2011
Appendix data is sourced from the Office of National Statistics: http://www.ons.gov.uk/ons/index.html.
About the Insights Team
The Online Ventures Group Insights Team specialises in online data analysis and reporting.
With staff having great knowledge of SEO, PPC and content strategies, alongside data analysis skills, we
produce insightful reports on many online industry sectors within the United Kingdom.
Our large collection of in-house, UK-focussed online data allows us to understand much more than most
marketing companies when it comes to promoting our clients online.
Dave Stopher
Head Of Products
e: [email protected]
t: 0844 871 7291
m: 0792 014 8209
Rionne Williams
Head of Insights
e: [email protected]
t: 0844 871 7291
Disclaimer
The information contained within this report is for reference purposes only.
While every effort has been made to ensure that this report contains accurate data, the analysis is Online
Ventures Group's own interpretation. Therefore, the company cannot be held liable for any subsequent business
decisions implemented based on this data.
The content of this marketing intelligence report remains the copyright of Online Ventures Group. Permission is
given for the report to be circulated within your own business and networks, but its content cannot be
reproduced without prior agreement.

marketing intelligence report for online golf

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