Courses and Programs in English - Università degli Studi Guglielmo

Università degli Studi Guglielmo Marconi
Courses and Programs
in English
POLITICAL SCIENCE
APPLIED SCIENCES AND TECHNOLOGIES
ART
EDUCATION SCIENCE
BUSINESS
BACHELOR’S DEGREE PROGRAMS IN ENGLISH
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BA of Economic Sciences
BA of Cinematic Arts, Film & Television Production
BA of Computer Engineering
BA of Industrial Engineering
BA of Psychological Science and Techniques
BA of Political Science and International Relations
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MASTER PROGRAMS IN ENGLISH
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International Master in Business Administration
Master in Risk Management
Master in Fashion Management and Design
Master in Interior Design
Master in Executive MBA
Master in Human Resources and Organization
Master in International Business Relations
Master in Science of Public Administration
Master in Ancient History, Culture And Civilization
Master in International Hospitality and Tourism
Master in Computer Science
Master in Digital Marketing
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CONTACTS
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E-Learning System Quality Certification
FADRIVE Certification®
Guglielmo Marconi has been the first Italian University to obtain in 2011 the
international FADRIVE Certification® for the high quality of its own e-learning
system.
In collaboration with FADRIVE Consulting and CERTI W®, an international
leader in audit, assessment and certification, this innovative model was
conceived to equip our teachers and students with powerful work tools and
accessible features to access lessons, didactic units, exercises, case studies
and customized multimedia paths from any device, interacting remotely in
virtual classrooms and labs or participating in real time events through
distance learning.
Born from the best internationally recognized practices, the FADRIVE
Certification® approach allows educational organizations to be “ahead of
their time “ in delivering quality distance or blended learning, managing
their activities in a highly controlled and traceable way, and using the most
advanced technologies available.
Countries with Fadrive Certification registered trademark
Countries in which the registration is in progress
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BACHELOR’S DEGREE PROGRAMS IN ENGLISH
BACHELOR OF ECONOMIC SCIENCES
The Bachelor Degree of Economic Sciences allow Marconi University
students to enter the world of professionals having an active role in the
economic decision making process. They fully understand the nature of
economics and are capable of operating and intervening in financial
institutions and public and private organizations, achieving the desired
results. The degree program consists of 16 exams and 2 competency
evaluations during a 3-year period of time with the objective of reaching
180 credits.
The adopted educational model provides students with an enhanced
learning experience, focusing on the development of instructional media
and a repertoire of individual/group activities guided by instructors. All
exams are to be conducted in oral or written format as declared in the
institutional regulations.
COURSES
First year – 60 credits ECTS - European Credit Transfer System
Political Economy ‐ 12 credits
Business Administration ‐ 12 credits
Corporate Finance ‐ 12 credits
Economic Analysis of Law ‐ 12 credits
Mathematics ‐ 6 credits
Computer Skills ‐ 6 credits
Second year – 60 credits ECTS - European Credit Transfer System
Financial Mathematics ‐ 6 credits
Marketing in Diverse Environment‐ 6 credits
Business Law ‐ 12 credits
Economic Policy ‐ 12 credits
Financial Regulation and Global Finance ‐ 6 credits
Statistics ‐ 12 credits
Linguistic Competence ‐ 6 credits
Third year – 60 credits ECTS - European Credit Transfer System
Business Information System ‐ 12 credits
International Law ‐ 6 credits
Global Banking ‐ 6 credits
International Economics ‐ 12 credits
Business Ethics ‐ 12 credits
Stage / Training ‐ 6 credits
Dissertation ‐ 6 credits
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OUTCOMES AND PROFESSIONAL PROFILE
The graduate in Economic Sciences will be an outstanding candidate for
any position that requires the analysis and interpretation of economic
phenomena, prepared to take on professional responsibilities in the
economic sector (public and private) and to operate at both domestic and
international level. In addition, the Marconi graduate’s analytic
competencies will open the door to work within national and international
research institutions, public administrations and business and trade unions.
BACHELOR OF CINEMATIC ARTS, FILM & TELEVISION
PRODUCTION
Entertainment, in all its aspects, has always been a fundamental ingredient
of human existence, at least since people began to organize themselves
socially, and perhaps even before. With the globalization of information,
entertainment has exploded into one of the world’s major industries. The ‘old
and the new’ co-exist: Aristophanes is still performed as he was in Athens;
Shakespeare’s ‘King Lear’ is still produced in the old manner; old theatre
plays have transformed into films, while Homer’s Iliad has moved from word
to text, and then to film. Yet through the technological revolution, the basic
spirit has remained. In recent years, with the spread of higher level
education in areas such as media production, and the increasing
internationalization of entertainment, there is always more request of studies
focusing on the living continuity of entertainment in general. In response to
that, Marconi has created the BA in Film and Television Production in order
to meet the growing international demand for a comprehensive practical
undergraduate qualification that prepares students to enter the world of
visual arts. The course has a strong international flavor and encourages
students to work across borders.
COURSES
First year – 60 credits ECTS - European Credit Transfer System
History and Social Impact of Entertainment - 12 credits
Language of New Media and Entertainment - 12 credits
Geography of Communication - 12 credits
Theatre and Dramaturgy of Ancient Times - 12 credits
Methodology of Historical Research - 12 credits
Second year – 66 credits ECTS - European Credit Transfer System
Theories and Narrative techniques - 12 credits
Visual Anthropology. The Ethnographic Cinema – 12 credits
Film Direction and Direction Laboratories -12 + 3 credits
From the first idea to the finished script: the story structure + Scriptwriting Lab
- 12 + 3 credits
History of filmmaking photography - 6 credits
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Sociolinguistics and history of dubbing principles - 6 credits
Third year – 54 credits ECTS - European Credit Transfer System
The importance of Aesthetics in Entertainment - 6 credits
Writing and Narrative. Reality, TV and cinematic representation – 6 credits
Sociology of Arts and Literature - 6 credits
History of Scenography, theatre, TV and movie costume - 6 credits
Audiovisual Communication - 6 credits
Multimedia technologies for cinema and TV - 12 credits
Foreign Language - 6 credits
Thesis Dissertation - 6 credits
OUTCOMES AND PROFESSIONAL PROFILE
The BA in Film & TV Production aims to produce graduates capable of
operating in a visual arts environment, with the intellectual foundation to
adopt a critical approach both to their studies and their future work position.
Graduates will become experts in the field, acquiring not only the necessary
technical skills, but the understanding of visual and narrative theories. Like all
degree Programs at Marconi University, the BA in Film and Television
Production is based on a concept called “Outcomes Based Learning”. This
breaks up the educational experience into the categories of knowledge
and ability, identifying the things a student should know and be able to do
upon completion. The course aims to give graduates the knowledge of
specific techniques that enable them to operate in a visual arts
environment, but also to provide them with the intellectual foundation to
adopt a critical approach.
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BACHELOR OF COMPUTER ENGINEERING
The Bachelor of Computer Engineering aims to provide students with a deep
competence in the field of engineering by developing computer
technologies. The course envisages an interdisciplinary academic course
that incorporates Mathematics, Physics and Information & Management
Engineering. Several integrative didactic activities concerning the
application of computer sciences to emerging sectors like energy, hybrid
motorization and remote sensing for environmental and transportation
management are also included. Moreover, theoretical training is combined
with practical applications in the form of individual and team projects and
assessments, stimulating students’ active participation, proactive attitude,
and independent capacity of elaboration and communication of results.
The final exam aims to assess the technical-scientific and professional
preparation of the student and requires the completion and discussion of a
written dissertation.
COURSES
First year – 60 credits ECTS - European Credit Transfer System
Mathematics I – 6 CFU
Mathematics II – 6 CFU
Basic Physics – 12 CFU
Computer Architecture and System Software – 12 CFU
Modern Computing Methods – 6 CFU
Economics and Business Organization – 6 CFU
Electrical Engineering – 6 CFU
Linguistic Competence – 6 CFU
Second year – 60 credits ECTS - European Credit Transfer System
Digital Electronics – 6 CFU
Mathematics III – 6 CFU
Computer Programming – 12 CFU
Logic Networks– 6 CFU
Networks and The Internet - 12 CFU
Business Management – 6 CFU
Cloud Computing & Applications – 6 CFU
Elective course – 6 CFU
Third year – 60 credits ECTS - European Credit Transfer System
Information Retrieval - 12 CFU
Fundamentals of software engineering – 6 CFU
Web Mining Techniques– 6 CFU
Public Service Models and Technologies – 6 CFU
Elective course – 6 CFU
Extra training activities – 18 CFU
Thesis – 6 CFU
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OUTCOMES AND PROFESSIONAL PROFILE
At the conclusion of the Bachelor Degree program, graduates will be highly
trained in the field of Mathematics and the fundamental disciplines of
information and management engineering, such as computer science,
electronics and telecommunications. They will have also developed
considerable problem solving skills, being able to deal with both innovative
and traditional applications by using consolidated technologies.
Graduates in Computer Engineering will have the chance to apply their
knowledge to different work fields like the design and realization of
corporate information systems, the development of multimedia systems, the
management and control of production processes and the design of
network computing architectures. In addition, it is worth highlighting that,
according to many statistics, graduates in Computer Engineering are very
attractive for the industrial sector.
The following professional activities are included in the course of computer
engineer: the design and production of company information systems, the
computerizing of public and private agency services through web
technology, the development of multimedia and hypermedia systems, the
modeling and control of productive processes and complex systems, the
development of computer systems based on the project techniques of
HW/SW, and the planning of systems based on architectural and network
computing.
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BACHELOR OF INDUSTRIAL ENGINEERING
The Bachelor Degree of Industrial Engineering prepares students for a
profession in planning, construction and management of machines, plants
and processes. The study path aims to provide the necessary skills related to
the production and planning of energetic industrial systems, with respect to
the nuclear and its applications and industrial safety and protection.
OVERVIEW
In order to be admitted to the Bachelor Degree of Industrial Engineering,
applicants must be in possess of a valid high school diploma. The Bachelor
Degree is a 3-year program taught in English and offered both in an online
and blended modality, combining the following multimedia learning tools:
 Audio-video lessons (accessible through the web platform in an
asynchronous way)
 Text materials (accessible through the web platform);
 Self-Assessment tests: true/false questions, multiple choice, hot-spot
images, chart test, role playing, simulations (accessible through the web
platform);
 Written assignments requiring the accomplishment of specific tasks
where students show their mastery of methodologies, tools and critical
autonomy.
The final exam of the degree program, intended to assess the technicalscientific and professional preparation of the student, consists of the
completion and discussion of a written dissertation.
Duration: 3 years
Credits: 180 CFU/ECTS
COURSES
First year – 60 credits ECTS - European Credit Transfer System
Mathematics I - 6 credits
Mathematics II - 6 credits
Constructional Science - 6 credits
General Physics - 12 credits
Chemistry - 6 credits
CAD-CAE Design - 6 credits
Rational Mechanics - 12 credits
Linguistic Competence - 6 credits
Second year – 60 credits ECTS - European Credit Transfer System
Industrial Technical Physics - 6 credits
Mathematics III - 6 credits
Theoretical and Applied Mechanics - 12 credits
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Hydraulics - 6 credits
Machine Building - 12 credits
Electrical Engineering - 6 credits
Computer Science - 6 credits
Elective*(s) - 6 credits
Third year – 60 credits ECTS - European Credit Transfer System
Industrial Technical Physics II - 6 credits
Industrial Plants - 6 credits
Fluid Machinery - 6 credits
Plant Management and Industrial Logistics - 6 credits
Energetic Systems - 6 credits
Elective*(s) - 6 credits
Extra Training Activities – 18 credits
Dissertation - 6 credits
* Elective(s) (to be chosen among those not taken yet 6+6)
Labor Legislation and Work Injuries
Fundamentals of Structural Mechanics
Energy Conversion Systems
Energy Conversion and Distribution Systems Safety
Industrial Plant Safety
Safety and Hygiene in the Work Place
Business Economics and Organization
OUTCOMES AND PROFESSIONAL PROFILE
The professional outcomes are many and various. The main opportunities
are foreseen in the mechanical and electro-mechanical industries, plant
design and manufacturing companies, or similar spheres such as planning
activities, coordination of productive activities, and development and
management of plants and machinery. According to the current legislation,
graduates are able to work on a free-lance basis by joining the Junior
Section at the following Professional Registers:
 Professional Engineers Register – Section B – Industrial Sector
Upon completion of the Bachelor Degree of Industrial Engineering,
graduates will have a good knowledge of the methodological-operational
aspects of basic sciences (mathematical analysis, geometry, physics,
chemistry, computer science) and will be able to further their understanding
in engineering sciences specifically in the mechanical field or enhance their
inter-sectorial knowledge in the industrial field (technical physics, fluid
mechanics, electrical engineering, technical and mechanical design,
mechanical behavior of materials, planning of mechanical components,
technology and processing systems, applied mechanics, energy systems
and machines, industrial and mechanical plants).
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BACHELOR OF
TECHNIQUES
PSYCHOLOGICAL
SCIENCES
AND
The Bachelor of Psychological Sciences and Techniques is designed to
provide students with a comprehensive foundation of psychology.
More specifically, the course objectives are:
 The creation of a junior psychologist able to, in collaboration and
under the supervision of a senior psychologist, develop and put into
practice the principles, models, and methods acquired in different
fields of psychology, contributing to the development and welfare of
individuals, groups, companies and organizations.
 Through the acquisition of a deep competence in various sectors of
psychology, the graduates can continue with their studies, enrolling in
a second level degree course for deepening specific aspects of
psychological disciplines and professional applications.
COURSES
First year – 60 credits ECTS - European Credit Transfer System
Introductory Psychology - 12 credits
Element of Human Physiology - 12 credits
Social Psychology - 6 credits
Developmental Psychology - 12 credits
Psychometrics I - 12 credits
Information Technology Basics - 6 credits
Second year – 60 credits ECTS - European Credit Transfer System
Psychometrics II - 12 credits
Psychobiology and Physiological Psychology - 12 credits
Dynamic Psychology - 12 credits
Clinical Psychology I - 6 credits
Psychology of Socialization - 6 credits
Elective(s)*
Laboratory of Dynamic Psychology - 6 credits
Third year – 60 credits ECTS - European Credit Transfer System
Clinical Psychology II - 6 credits
Element of Psychiatry - 6 credits
Community Psychology - 12 credits
Occupational and Organizational Psychology - 6 credits
General Sociology - 6 credits
Elective(s)*
Laboratory of Clinical Psychology - 6 credits
Linguistic Competence - 6 credits
Graduation Thesis - 6 credits
* Elective(s) (to be chosen among those not taken yet - 6 credits)
Statistics and Demography - 6 credits
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History of Medicine - 6 credits
General Hygiene - 6 credits
Sociology of Professions - 6 credits
Cultural Anthropology - 6 credits
OUTCOMES AND PROFESSIONAL PROFILES
At the end of the degree course in Psychological Sciences and Techniques,
students will have acquired proper knowledge, understanding, analysis and
counseling skills in relation to the theoretical and methodological
fundamentals of psychology.
More specifically, graduates will:
 Own a deep knowledge of the core issues within the scientific
community concerning different areas of general psychology, social,
developmental and clinical psychology
 Be familiar with different knowledge fields linked to psychology
 Know the methods and procedures of scientific inquiry
 Have gained critical skills enabling them to evaluate different
explicative models and diverse methodological approaches
 Be able to make personal judgements and solutions, in order to
develop the ability to make judgements (the course also foresees
specific training sessions where students are requested to detect and
find solutions to specific problems).
 Be able to demonstrate a high level of interpersonal and
communicational skills including both verbal and written abilities
relevant to the psychological sector. They will also be familiar with the
main informatics tools and with one of the European Union languages,
in addition to their mother tongue, in their specific field of
competence.
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BACHELOR OF POLITICAL SCIENCE AND INTERNATIONAL
RELATIONS
The Bachelor of Political Science and International Relations provides
methodical and professional competence within the disciplines of
economics, law, history and society. Special attention is dedicated to
comparative and international issues, as well as acquiring solid basis of
empirical, political, scientific, sociological, statistical and economic research
methods.
The training course requires the successful completion of 20 exams over a
period of 3 academic years, reaching a total 180 ECTS.
The adopted academic model assures the student a continuous assisted
learning throughout the whole course, with access to a specific developed
academic support and a repertoire of individual/group training activities
guided by professors and tutors.
COURSES
First year – 60 credits ECTS - European Credit Transfer System
History of Political Doctrines – 12 CFU
History of Political Institutions – 6 CFU
Economic Analysis of Law – 12 CFU
History of Economic Thought – 6 CFU
Political Science – 12 CFU
Political Economy– 12 CFU
Second year – 60 credits ECTS - European Credit Transfer System
Political Philosophy – 12 CFU
Contemporary History – 12 CFU
Economic Policy – 12 CFU
Economic Geopolitics – 6 CFU
History of International Relations - 6 CFU
Fundamentals of Informatics – 6 CFU
Elective course – 6 CFU
Third year – 60 credits ECTS - European Credit Transfer System
Language and Translation – English – 12 CFU
English Language Laboratory – 6 CFU
International Law – 12 CFU
Policies of International Cooperation – 6 CFU
Sociology of International Relations – 12 CFU
Elective course – 6 CFU
Thesis – 6 CFU
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OUTCOMES AND PROFESSIONAL PROFILE
At the conclusion of the Bachelor of Political Science and International
Relations graduates will have obtained a solid understanding of
contemporary political-institutional history, with reference to European and
non-European issues. They will be familiar with the evolution of modern and
contemporary political thought, sociology and political science. They will
know the fundamental elements of the process of European integration,
from the historic, economic and legal point of view. They will acquire
knowledge of the political-institutional comparative perspective, fully
understand the fundamental notions concerning the theories of market and
enterprise, macroeconomics and international economics, thus will be able
to study and examine the most common economic problems.
The fundamental knowledge in the historic, legal and social disciplines is
associated with an orientation to the empirical analysis, related to sociopolitics, economics and statistics, supported by innovative e-Learning
methods.
Furthermore, the Bachelor in Political Science and International Relations is
an advantageous title for those seeking the diplomatic career. Last but not
least the foreign languages studied throughout the course offer a very
strong additional cultural instrument.
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MASTER’S DEGREE PROGRAMS IN ENGLISH
INTERNATIONAL MASTER IN BUSINESS ADMINISTRATION
The International MBA is specifically addressed to high achieving individuals
who want to take the next major step along their career path, focusing on
the development of a global career at the strategic decision making level
at the forefront of business theory and management practice. By covering
key disciplines such as finance, management, economics, marketing,
operations and strategy, students acquire the proper skills and knowledge to
manage departments, markets and whole organizations. The Master
program is structured to reflect the needs of modern international business,
developing a blend of academic excellence and professional skills, offering
highly marketable competencies set to stand out in strategic level positions.
Starting from the management, business and economics principles,
participants will be involved in special core courses to improve in depth
business knowledge, competencies and skills.
Duration: 12 months
Credits: 60 ECTS (European Credit Transfer and Accumulation System)
COURSES
FOUNDATION COURSE REQUIREMENTS
Principles of Accounting
Macroeconomics
Principles of Financial Management
Mathematics and statistics
CORE COURSE REQUIREMENTS
Competitive Environments and Business Venture
People and Project Management
Managerial Accounting
Financial Accounting
International Corporate Finance
International Business
Marketing in Diverse Environments
Operations & Service Management
CONCENTRATION REQUIREMENTS
Students are required to take four courses in one of the two designated
concentration areas:
Finance Concentration Requirements
Financial Regulation & Corporate Governance
Financial Markets and Instruments
Project Finance and Risk Management
Global Finance
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or
Management Concentration Requirements
Organizational Behavior
Managerial Economics and Business Administration
Leadership and Change Management
Business Information Systems
OUTCOMES AND PROFESSIONAL PROFILE
To successfully fulfill the program expectations, students are required to
achieve high levels of accomplishment by exercising a wide range of
intellectual, practical and personal skills in a mature, balanced and
productive way.
Like all degree Programs at Marconi University, the International MBA
program is based on a concept called “Outcomes Based Learning”. This
breaks up the educational experience into the categories of knowledge
and ability, identifying the things a student should know and be able to do
upon completion. The International MBA program is structured to provide
expert training and to prepare students to excel in the following fields and
careers: Administrative services, Business ownership, Finance, Human
resources and employee benefits, Labor relations, Management consulting,
Marketing, Product development, Risk and insurance analysis, Sales and
Training and development.
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MASTER IN RISK MANAGEMENT
The Master in Risk Management provides expert training in the function of
internal controls, corporate governance, risk management and auditing,
preparing students to work in public/private organizations and financial
firms. Based on thorough analysis of the dynamics of financial nature and
accounting, students will develop the distinct competency in analyzing the
accounting system as a function of the financial structure of the
organization.
The Master in Risk Management reinforces the understanding of
governance and management of organizations through the tasks
performed by experts in risk management, internal controls and auditing.
The understanding and interpretation of the implications of the technicaleconomic nature of the current productive, financial and commercial
guidelines, are necessary for the implementation of the tasks. The
establishment of predictive conclusions about the organizations dynamics,
with the overall objective of promoting and developing competitive
capacity of the company is also a fundamental objective.
Duration: 1.500 hours
Credits: 60 ECTS (based on the European Credits Transfer System)
Format: fully online
It is possible to enroll at any time of the year.
Upon student's request it is possible to arrange for personalized face-to-face
meetings, seminars and study group sessions with professors and academic
advisors.
COURSES
Module I – Introductory Elements
The first module provides students with the basic preparatory tools for the
themes expressed in the Master:
General mathematic elements
Elements of Statistics
Elements of Political Economics
Elements of Business Economics
Business Accounting
Module II – Core Courses
These courses begin to develop a fundamental understanding of the
interpretation and management of the principal areas of business in the
corporate sector:
Economic Environments
Business Economics and Accounting
Financial Intermediaries
Corporate Finance
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Module III – Advanced Courses
These courses develop the necessary skills for the reading, comprehension
and management of the principle areas of business in the corporate and
banking sectors:
Auditing Techniques
Corporate & Investment Banking
Risk Management
Corporate Strategy
Financial Markets and Instruments
Project Finance and Risk Management
Global Finance
OUTCOMES AND PROFESSIONAL PROFILE
"What a graduate should know and be able to do after completion of the
program"
Outcomes Based Learning
Like all degree Programs at Marconi University, the Master in Risk
Management is based on a concept called "Outcomes Based Learning".
This breaks up the educational experience into the categories of knowledge
and ability, identifying the things a student should know and be able to do
upon completion.
Qualities, Skills and Capabilities Profile
The Master program is structured to provide expert training and to prepare
students to excel in public/private organizations and financial firms
worldwide, through an innovative approach combining theoretical
knowledge with practical experiences.
Virtual laboratories, case studies, lectures and testimonies given by experts in
the field ensure a highly practical and operational approach.
The professional profile of the expert in internal controls, corporate
governance, risk management and auditing is characterized by:
 Interdisciplinary knowledge of socio-economics and management
 Understanding
(theoretical and practical) of the structural
characteristics of firms (financial and otherwise) and its working
processes
 Operational analysis capabilities of an organization's financial structure
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MASTER IN FASHION MANAGEMENT & DESIGN
The Master in Fashion Management & Design provides specialized lessons
and laboratory activities. The first introductory part provides students with the
basis of the fashion product, inspiration and design, starting from the history
of costume and fashion. The second part, using the theoretical knowledge
acquired from the previous lessons as a foundation, moves towards a more
practical approach, providing students with insight into the Italian haute
couture tradition.
Duration: 12 months
Credits: 60 ECTS (European Credit Transfer and Accumulation System)
COURSES
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Design theory and Practice
Project tools and methods
Fashion design and project
History of art, fashion and costume
Organization and management
Promotion and distribution
Virtual Laboratories
The Virtual Laboratories provide a practical and operational experience
through multimedia and interactive environments. In addition, they reinforce
the acquired competences making references and deepening the
fundamental elements of the design and production process.
 Visual elements of the project
 Meta-project
 Curves and surfaces: geometrical and differential analysis
 Digital representation
 Materials for design – technologies and structures
 Fashion, mass media and fashion show
OUTCOMES AND PROFESSIONAL PROFILE
Like all degree Programs at Marconi University, the Master in Fashion
Management & Design is based on a concept called “Outcomes Based
Learning”. This breaks up the educational experience into the categories of
knowledge and ability, identifying the things a student should know and be
able to do upon completion. The Master program is structured to train
professionals to meet the needs of internationally renowned fashion
designers, through an innovative approach combining theoretical
knowledge with practical experiences.
Virtual laboratories, case studies, lectures and testimonies given by experts in
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the field ensure a highly practical and operational approach which
emphasizes the Italian creativity and management system that made the
fashion sector an excellence in the world. The Master was developed for
those looking for professional training and refreshment in the field of fashion
conception and design, in the realization of the fashion product, in the
management and valorization of a fashion factory through appropriate
communication and promotion strategies. More specifically, the expert in
Fashion Management & Design will be able to follow the whole process of
the fashion industry, from the products planning and design to the
marketing, promotion and communication activities (e.g. fashion shows,
showrooms, magazines, etc...). He/she can manage the entire fashion
product lifecycle until its distribution and introduction to the target market.
MASTER IN INTERIOR DESIGN
The Master in Interior Design is meant for individuals interested in
understanding the contemporary interior design, taking into account several
areas like art, history of design, colorimetry and materials in a
multidisciplinary perspective. The Master program especially provides
professionals with the competence, responsibility, sensitivity to changeable
modern needs and capability to control the entire planning process.
Strategic planning and management skills together with the opportunity to
experiment creative and unconventional forms and solutions give students
the right instruments to balance the interplay between desire, images and
essential practical needs.
Duration: 12 months
Credits: 60 ECTS (European Credit Transfer and Accumulation System)
COURSES
Technical Drawing for Interior Design
Introduction to Drawing
The architectural drawing
From sketches to orthogonal projections
Three-dimensional drawing
Introduction to perspective
Perspective for Interior Design I
Perspective for Interior Design II
Rendering Concepts
Rendering and backgrounds
Layout and works’ presentation
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History of Design and Furniture
From prehistory to ancient history
From Byzantine Empire to Asiatic traditions
From Middle Ages to Baroque
Renaissance, Baroque and Rococo in France and Spain
From the Revivals Age to the Vienna Secession
From Eclecticism to the Industrial Design
The Modern Age
The Contemporary Age
Ecodesign
Eco friendly Design
The planning process
The strategies
Design specifics
The role of light in interior Design
The house items
Furniture
Materials and surfaces
Design objects
The means of transport
The interiors
The architecture
Interior Design Lessons
Methodology
The work planning
The small spaces
The buildings
Principles of Design
The preliminary project
Care of details
Space Planning Basics
Design examples
The colors
Professional practice
The Interior Designer profession
Introduction to the profession
The skills of the Interior Designer
The professional practice
The marketing strategies
The project
The project management
A look ahead
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Interior Design materials
 The ceramic
 The glass
 The metal
 Plastics
 Wood
 Wall painting
 The carpets
 The floors
 The walls
 The ceilings
 The fittings
 Cabinets
 The kitchen
 The bathroom
Interdisciplinary Photo Galleries
Together with the lessons, the Master offers virtual study environments and in
depth study of the issues addressed. This involves interactive and multimedia
Interdisciplinary Photo Galleries dedicated to the history of design and
furnishing. In particular, the Interdisciplinary Photo Galleries deal with:
 the pictorial representations of living spaces, just as they are shown in
the history of art from the Middle Ages to the Modern era;
 the history of the changing tastes in living spaces and furnishing;
 the main design masters, their works and products representing their
style.
OUTCOMES AND PROFESSIONAL PROFILE
The knowledge and skills acquired during the Master program enable
students to work in the furnishings and decorations industry, in different retail
outlets or in professional offices specialized in the sector. The interior designer
works in close contact with architectural firms. He/she is competent in
different sectors: interior design of houses, offices, set design, hotels,
conference centers and luxury stores. The interior designer is able to plan
and organize the design and decoration of interior spaces considering all
aspects such as cost projection, time line materials and construction
technology. Designers work with architects, customers and the brand
management in order to fulfill the precise needs of the client. He/she is able
to give shape to any kind of color, texture and material according to any
desire, evaluate different qualifications of open and closed areas, choose
elements for areas, make accurate decisions about residential
organizations.
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MASTER IN EXECUTIVE MBA
The Executive MBA focuses on the essentials of business management,
offering a structured and deep training of the main business activities. The
Master program takes a rigorous, interactive approach in order to provide
business professionals with the multidisciplinary knowledge, tools and skills
that are required to executives and successful strategists. Learning in the
Executive MBA at Marconi University is a student-oriented experience
featuring many collaborative activities and projects so that participants can
leverage the experiences of their teachers, academic advisors and peers.
The following three main learning goals create the basis for the Master
program:
 To integrate knowledge and skills of the professionals already involved
in business activities, according to a strategic managerial perspective;
 To promote the change of the professional role of the worker and to
accelerate their career path;
 To provide graduates with the ability to decode the changing market
and to successfully thrive in the current competitive landscape.
Duration: 12 months
Credits: 60 ECTS (European Credit Transfer and Accumulation System)
COURSES
Introductory Module
- Elements of Mathematics and Statistics
- Micro-Economics
- Macro-Economics and Economic Policy
Economics and Finance
- Principles of Accounting
- Corporate Investment Banking
- Risk Management
Human Resource Management
- Organizational Behavior
- People and Project Management
Financial Management
- Principles of Financial Management
- International Corporate Finance
Marketing
- Marketing in Diverse Environments
International Business
- International Business
Managerial of Innovation
- Managerial Economics and Business Administration
Business Strategy
- Business Strategy and Policies
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-
International Corporate Finance
Leadership and Change Management
PROJECT WORK
After the completion of the modules, the participants will develop a written
project work, in which they will be required to develop a practical case
study, under the supervision of an academic tutor, to identify viable solutions
in order to stimulate the problem solving attitude of students.
OUTCOMES AND PROFESSIONAL PROFILE
The Executive MBA program is structured to provide expert training and to
prepare students to excel in public/private organizations worldwide, through
an innovative approach combining theoretical knowledge with practical
experiences.
The Executive MBA graduates will find an optimal placement in the following
careers:
 General accounting clerk
 General and industrial accounting director
 Wage and contributions director
 Budget Director
 Head of treasury
 Controller for management audit
 Business financial analyst
 Tax expert
 Corporate consultant
 Internal auditor
 Budget review director
 Risk manager
 Credit manager
 Business advisor
23
MASTER IN HUMAN RESOURCES AND ORGANIZATION
The Master in Human Resources and Organization has the objective to
provide a formative structured course for those who aspire to direct the staff
of public and private organizations. It aims to provide the instruments for
appropriate management of human capital that can meet the
requirements of the current market and enhance the managed resources.
This Master offers the opportunity to acquire a deep comprehension of the
most important factors that influence people’s behavior inside organizations
in order to create new generations of well-rounded and skillful professionals.
The fields of interest are: individual and group motivation management,
evaluation and development of human resources, remuneration policies
management, incentive systems management, participatory tools
management, business cooperation and communication for both public
and private sectors.
The didactic modules are supported by different types of activities such as:
case studies, exercises, simulations, projects, seminars and lectures.
Duration:
Credits:
Format:
1,500 hours
60 ECTS
Fully online
It is possible to enroll at any time of the year.
Upon student's request it is possible to arrange and organize special face-toface meetings, seminars and study group sessions with professors and
academic advisors.
COURSES
Business and Management area
Business Environment and Managerial Economics;
International Business
Total Quality Management
Leadership and Change Management
Organization and Human Resources area
Organizational Behavior
Organizational Theory
Business Communication
International Human Resource Management
Legal, Training and IT area
International Labor Law and Industrial Relations
Corporate Learning and Development
Business Information Systems
Sociological and Psychological area
Sociology; Sociology of Work
Sociology of Corporate Knowledge
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Ethics in Business
Work and Organizational Psychology
Project Work
After the completion of the modules, the participants will develop a written
project work, in which they will be required to develop a practical case
study, under the supervision of an academic tutor, to identify viable solutions
in order to stimulate the problem solving attitude of students.
OUTCOMES AND PROFESSIONAL PROFILE
Students will be able to:
• Identify the trends affecting Human Resource Management
• Analyze human resource activities
• Outline how the strategic human resource planning process is used to
meet the company goals
• Write a job description based on a job analysis
• Diagram and explain a typical selection process in sequential order
• Describe monetary and non-monetary compensation plans
• Justify the need for training and development
• Summarize basic previsions of legislation affecting Human Resource
Management
• Outline a progressive discipline sequence
• Justify the importance of each stage in a grievance procedure
• Research a selected topic in Human Resource Management.
The Master in Human Resources and Organization prepare the professional
for the following careers:
• Human resources director
• Human resources management expert
• Personnel selection and evaluation expert
• Human resources department personnel
• Vocational training expert
• Performance analysis and evaluation expert
• Organizational communication expert
• Industrial and labor relations expert
• Project manager
• Employment consultant.
25
MASTER IN INTERNATIONAL BUSINESS RELATIONS
The phenomenon of Globalization has been having a significant effect on
the international marketplace. Technological advancements have been
facilitating any transnational relation between vastly diverse nations and
markets. As a consequence, corporate strategy has been faced with the
task of adapting accordingly. The Master in International Business Relations
responds to this need for modernization in the international arena by lining
up with the requirements expressed by these new trends. The training
program intends to develop skilled professionals capable of making the best
use of the tools and methods needed to operate in an increasingly dynamic
and global environment, such as the international markets. Through the
Master program, students will achieve a thorough understanding of
economic, financial, strategic, marketing and communication scenarios
that influence and regulate market trends and international affairs. Special
attention is dedicated to the interdisciplinary approach, a key feature of
International Business Relations. Elements of economics and science of
diplomacy are connected to law and sociology, as well as communication
and geopolitics.
Duration: 12 months
Credits: 60 ECTS (European Credit Transfer and Accumulation System)
COURSES
International Business
Economic Geo-politics
Global Finance
International Business
Corporate Investment Banking
Case studies
International Marketing
International Economics
Marketing
Marketing in the Diverse Environments
Case studies
International Law
International Law
Comparative tax law
International trade law
Case studies
26
International Relations
Geo-politics
History and sociology of international relations
History of contemporary political thought
International cooperation policies
Case studies
OUTCOMES AND PROFESSIONAL PROFILE
At the conclusion of the Master in International Business Relations, graduates
will be able to operate in both public and private multinational companies
and international organizations. They will develop the necessary skills and
competences for effective interventions and also a practical experience to
be applied to scenarios of real-world business, in relation to an international
context. This master prepare the professional to the following careers:
 Export Manager
 Operator in international organizations (governmental or nongovernmental)
 International Trade Technician
 International Relations for private companies or institutions
 Operator in the field of economic and financial communication
 Several positions in multinational companies, government agencies or
global institutions
27
MASTER IN SCIENCE OF PUBLIC ADMINISTRATION
Public service organizations and, more in general, those organizational
structures through which Public Administration operates, require
professionals with updated skills in the fields of organizational strategy,
communication and management who are capable of carrying out
functions of governance, management and direction. The administration of
public affairs requires professionals who can interpret the complex territorial,
social, political and economic settings. They must be able to increase the
effectiveness and efficiency of operations, as well as implement operational
and targeted solutions in a timely manner.
The Master trains professionals able to understand the complex dynamics of
institutional structures, to cooperate in the establishment of appropriate
interventional strategies and to plan and manage effective field actions. A
solid theoretical and communicative understanding concerning the
change process within an Administration is provided to train graduates who
operate in a creative and effective manner and are able to represent the
administrative structures in media and business relations.
Duration: 1.500 hours
Credits: 60 ECTS (based on the European Credits Transfer System)
Format: fully online
It is possible to enroll at any time of the year.
Upon student's request it is possible to arrange for personalized face-to-face
meetings, seminars and study group sessions with professors and academic
advisors.
COURSES
Organizational and Administrative System
Organizational system: complexity and interrelation of functions
Organizational structure and activities
Organizations, environment and resources
Administrative structure
Organization: interpretive models
Process management and the concept of quality
Administrative Organization
Principles of Administrative Science
Contributions of organizational analysis
Organization and environment
The organizational macrosystems concept and segments
Factors of bureaucratic dysfunction: the concept of organizational disorder
Training systems and incentives
Bureaucratic organization and change
28
Principles of Business Organization Applied to Public Administration
Evolution of enterprise and development of organizational forms
The concept of organization and the nature of organizational variables
Organizational structure design and configurations
Types of organizations: monofunctional, divisional, multi-divisional and matrix
The definition of labor procedures
Organizational and company efficiency
State Intervention
The role of the state and the problem of state intervention
The state of research on public policy, social policy and welfare
The role of social politics
The role of ideologies
The welfare state management and the public policies
Postulate and developments of the bounded rationality
Public Policies
State and public policies in neo-Marxist analysis
Neo-institutionalism
The generative matrix of public policy
Public policies: the question of results, criteria for classification and the
generative process
The systemic structure of public policy
The agenda of public policies
Local Administration and the International Setting
Public Administration communication
Concepts of European administrative law
Models and regulations of human resource management in Europe and the
international setting
Case studies
Virtual Laboratories will complete the training program acting as a practical
supplement to the theoretical knowledge obtained.
OUTCOMES AND PROFESSIONAL PROFILE
The Master in The Science of Public Administration is a training program that
promotes professional development and career progression for those
interested in positions within public administrations and organizations that
are engaged in public interest.
The following careers are what Public Administration specialists can aspire
to:
Auditor, City Manager, Consumer Safety Inspector, Regional Manager,
Criminal Investigator, Customs Inspector, Industrial Relations Specialist,
Internal Security Inspector, Labor Management Relations Specialist,
Mediator, Private Investigator, and Systems Analyst
29
MASTER IN
CIVILIZATION
ANCIENT
HISTORY,
CULTURE
AND
The Master in Ancient History, Culture and Civilization is dedicated to the
study of Ancient History and classic civilization and culture, with a special
attention to institutional, social and economic organizations. The course has
been created for Ancient studies graduates who desire further qualification
and knowledge in Ancient History. To facilitate the methodical approach to
the study of the contents, the first part of the Master focuses on
historiography and historical research methodology. The special modules
deal with classic Greek and Ancient Roman institutions, social and political
order, tradition, culture and artistic expression.
Duration: 12 months
Credits: 60 ECTS (European Credit Transfer and Accumulation System)
COURSES
Introductory Module
Understanding Ancient History. A guided outline
Civilization
Axial Civilizations: Classical Greece I
The Axial Civilizations: Classic Greece II
Emancipation of thought from myth
Post axial civilizations: "transcendent order" and "mundane order"
Origins, expansion and decline of the Persian Empire
Historical Research Methodology
Methodology in Historical Research. Introduction
The role played by Federico Chabod
Ferdinand Braudel and the long duration
The Poznan School
The theory of sources and methodology of historical knowledge
L'école méthodique and Charles Seignobos
Leopold von Ranke
Historiography
Introduction to Greek Historiography
Greek Historiography – Notion of History and Sources
The Logographers and Herodotus of Halicarnassus
Thucydides
Xenophon, Polybius and Plutarch
Latin Historiography from the Origins to the Age of Sulla
Latin Historiography from the Age of Caesar to the Imperial Age
History of Institutions
The Greek invention of the polis, of politics ad of the political
Rule by some: the politics of Solon, c. 600 BCE
Rule by all: the Athenian revolution, c. 500 BCE
30
The Human measure: the Greek invention of political theory
The Socrates’ trial
Rule by one revisited: politics from Xenophon to Alexander the Great
Cicero Political Philosophy and the World of Plutarch
Roman Institutions: Overview and Origins
The Republican Constitution
Family and the Religion in Rome
Social and Economic History
Democracy and Communal Life in Athens (I)
Democracy and Communal Life in Athens (II)
The Roman Social System
The Crisis of the Republic and Roman Society
The Social System of the Empire
The Economic Space of the Cities and the World of Agriculture
Craft Industries Land Business Ventures
Different levels of trading
The Republican Economy and Roman Law (I)
The Republican Economy and Roman Law (II)
Ancient Greek and Ancient Roman Civilizations
Art & Culture of Antiquity
OUTCOMES AND PROFESSIONAL PROFILE
The Master’s Degree is structured to advance student expertise and
competence in the subject matter of ancient history, culture and civilization.
Through technical training in the use of documentary evidence for the study
of the ancient world, students will develop advanced analytical thinking
and research skills. The deep training prepares students to work in a wide
professional field beyond the cultural realm. This Master was created for
those looking for professional training and refreshment in the field of ancient
history, culture and civilization, through the exploration of influential societies
such as the Greek and Roman.
Career possibilities include: corporate, non-governmental organizations,
governmental departments, international organizations, national public
affairs, media and academia.
31
MASTER IN INTERNATIONAL HOSPITALITY AND TOURISM
The process of globalization that has been affecting markets has led to a
strong boost in the tourism product, extending the range of resources and
requiring those who work in the field to be in possession of up-to-date
professional abilities and increasingly developed managerial skills.
Faced with a complex and competitive market, in a world where
consumers/tourists are becoming more demanding and require customized
reasonably priced products, tourism businesses must comply with continuous
cultural, organizational and managerial innovations.
The hospitality sector must respond to the constant demand for service
quality improvement and must be capable of measuring effectiveness and
efficiency of the management systems in use, in a perspective of growth
and development.
Through theoretical studies and practical applications, the overall objective
of the Master is to develop effective approaches and processes of tourism
and hospitality management, in order to:
 Introduce the general principles of efficient management, with special
attention to goods / services;
 Raise awareness of the economic scenarios and strategies for
marketing and communications that influence and regulate the
development of the tourism market;
 Indicate the critical issues and business opportunities affecting the
tourism and hospitality industry.
Duration: 1,500 hours
Credits:
60 ECTS (based on the European Credits Transfer System)
Format:
fully online
It is possible to enroll at any time of the year.
Upon student’s request it is possible to arrange for personalized face-to-face
meetings, seminars and study group sessions with professors and academic
advisors.
COURSES
Business Administration
Business administration
Analysis of balance sheet
Accounting
Control tools
Business case studies
General Management
Managerial economics and business administration
Business strategy and policies
Business organization
32
Strategic Processes of Innovation
Fundamentals of innovation: notions and dynamics
Organization of innovative processes in the national and international
setting
Innovational project management
Principles and tools for the development of a new product
Management of innovative teams
Marketing
Market analysis
Consumer behavior
Marketing strategy
Positioning strategies
Communication strategies
Marketing of innovations
Case studies
Economy and Techniques of Tourism
The behaviour and the choices of the tourist (first part)
The behaviour and the choices of the tourist (second part)
Tourism industry operators
Hotel management
Hotel Accounting and Financial Management
Tour Packages
Elements of tourism statistics
Global code of ethics for tourism
Web Solutions for the Promotion of Tourism and Hotels
Principles of Web-marketing
Online pricing policy
Interactive marketing
Online promotion and communication
Principles of e-commerce
Online transaction processing systems
Website security
Virtual laboratories, case studies, lectures and testimonies ensure a highly
practical and operational approach.
After the completion of the modules, the participants will carry out a written
project work where they will be required to develop a practical case study.
They will be supervised by an academic tutor to identify viable solutions in
order to stimulate the problem solving attitude of students.
OUTCOMES AND PROFESSIONAL PROFILE
The Master in International Hospitality and Tourism helps create professionals
with business, management and organizational expertise. They become
33
capable of taking operational responsibilities in all aspects of the tourism
and hospitality industry.
The tourism and hospitality specialist can pursuit the following careers:
 Tourism promotions manager
 Tourism marketing expert
 Hospitality manager
 Food and beverage manager
 Event planning
 Restaurant and night club management
 Government tourism minister
MASTER IN COMPUTER SCIENCE
With the spread of information technologies into contemporary lifestyles and
into many different professional contexts, it is evident how important is to
meet the growing demand for high-qualified learning programs for the
development and project of effective and innovative IT solutions.
The Master in Computer Science responds to this need and represents an
important
opportunity
of
vocational
training
on:
development/implementation
of
information
systems architecture;
development, management and maintenance of business databases;
implementation of guidelines for software development; knowledge and
implementation of policies for the security and reliability of systems and the
web.
The Master enables students to project, develop, create, manage and
maintain business information systems and is specifically focused on the
physical structure of the information network.
Moreover, the Master provides students with the basics in the field of the
development of software and the management of business databases,
web applications and mobile technology.
Duration:
Credits:
Format:
1,500 hours
60 ECTS (based on the European Credits Transfer System)
fully online
It is possible to enroll at any time of the year. Upon student's request it is
possible to arrange for personalized face-to-face meetings with professors
and academic advisors.
34
COURSES
Computer networks
Networks general infrastructures
Introduction to reference models
Architecture and network typologies
Mobile and wireless radio systems
Database
Creation, management and interaction with database
Information retrieval
Database management automation
Distributed databases
Database functionality evaluation
Information encoding
Software engineering
Software processes modeling
Analysis and management of software development process
Maintenance and incremental development of software, with a specific
focus on modularity
Software programming for local web servers and their interaction with clients
Self-learning systems
Security
Security and reliability of systems
Cryptography
Authentication techniques
Web security
Access control
Block cipher algorithm
Virtual laboratories, case studies, lectures and testimonies given by experts in
the field ensure a highly practical and operational approach.
After the completion of the modules, the participants will carry out a written
project work in which they will be required to develop a practical case
study. They will be supervised by an academic tutor to identify viable
solutions in order to stimulate the problem solving attitude of students.
OUTCOMES AND PROFESSIONAL PROFILE
The Master in Computer Science intends to train high-skilled professionals
able to work in public and private organizations worldwide as business
information systems managers.
35
MASTER IN DIGITAL MARKETING
Digital and Social media in the context of new technologies are becoming
the new trends worldwide. For some people these social media have the
power to change relationships between consumers and companies being a
way to reach audiences and engage them in commercial transactions in a
more effective way. From the current trends in the marketing environment, it
is clear that there are opportunities for social media professionals to make
significant impacts in their sector. The MSc in Digital Marketing is specially
designed for both current and prospective marketing practitioners, since its
curriculum provides students with an understanding of the general
marketing theory, as well as several contemporary digital marketing
techniques. Students will have the opportunity to study major disciplines in
marketing, advertising and promotion in a global context together with the
examination of a wider context of their studies in terms of new technologies
and advanced marketing tools. These disciplines and tools will include,
among others, consumer phycology and buying behavior, marketing
strategy, people management, digital branding, social media and
advertising with new media. In this way students will be able to obtain the
basic marketing knowledge and at the same time they will specialize in the
area of digital marketing and improve deeply their current knowledge,
competencies and skills.
Duration: 1,500 hours
Credits: 60 ECTS (based on the European Credits Transfer System)
Format: fully online
It is possible to enroll at any time of the year. Upon student's request it is
possible to arrange for personalized face-to-face meetings with professors
and academic advisors.
COURSES
Marketing in the Digital Era
Consumer Psychology and Buyer Behaviour
Marketing Strategy
Managing Brands in a Digital context
Integrated Marketing Communications
E – Marketing
Managing people in Virtual Organisations
Advertising with New Media
Contemporary Issues in Marketing
Social Media Analysis
36
OUTCOMES AND PROFESSIONAL PROFILE
Graduates from the MSc in Digital Marketing will be able to demonstrate a
critical understanding of the main themes and concepts of digital marketing
and their application to the international environment. They will improve
their problem solving skills, self-expression and independent study being at
the same time capable of dealing with issues surrounding digital marketing.
Furthermore graduates will have developed their analytical and
interpretative skills and demonstrate interest and awareness of
contemporary marketing trends. Finally, they will have acquired the
necessary knowledge for a career in contemporary marketing positions,
something that will increase their chances of employment.
CONTACTS
International Students Admissions Office
Università degli Studi Guglielmo Marconi
Via Plinio, 44 Rome 00193 - Italy
Tel. +39 06 37725 538
E-mail: [email protected]
Segreteria Internazionale
Università degli Studi Guglielmo Marconi
Via Plinio, 44 Roma 00193
Tel. +39 06 37725 235
E-mail: [email protected]
37
Università degli Studi Guglielmo Marconi
Via Plinio, 44 Rome 00193 – Italy
International Students Admissions Office
Tel. +39 06 37725 538
E-mail: [email protected]
Segreteria Internazionale
Tel. +39 06 37725 235
E-mail: [email protected]