Fiat Automoveis

Fiat Automoveis
Cledorvino Belini
April 21, 2010
Fiat Investor Day
1
...with Fiat achieving and retaining market leadership
Leading the way in the Brazilian automotive industry
98.4%
77.1%
TOP4
24.5%
15.2%
22.9%
1.6%
April 21, 2010
OTHERS
Fiat Investor Day
2
The 4 keys to our success
ƒ Product
ƒ Dealer network
ƒ Supply chain
ƒ Brand
April 21, 2010
Fiat Investor Day
3
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Anticipating competition
ƒ Opening new niches - Adventure Family
‡ Image: city car with off-road characteristics
‡ Premium price
‡ Equipped with Electronic Locker Differential
Palio Adventure
Strada Adventure
Idea Adventure
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70,000 Fiat Adventure family vehicles sold in Brazil in 2009
April 21, 2010
Fiat Investor Day
4
...New Palio Adventure
Anticipating competition
ƒ New Palio Adventure ± great success
‡ First front-wheel drive car in market equipped with Electronic Locker
Differential
‡ Premium priced
‡ Palio Weekend has 51% of small station wagon segment in Brazil
(2009 market: 92k units)
April 21, 2010
Fiat Investor Day
5
Our product: Strada
Anticipating competition
ƒ Pick-ups
‡ First car derived pick-up in the world with double-cabin
‡ Premium priced
‡ Strada has 52% of small pick-up segment in Brazil
(2009 market: 162k units)
April 21, 2010
Fiat Investor Day
6
Product development
Anticipating competition
ƒ Quick response to market needs
ƒ Brazilian social shift from lower- to middle-class
Our response
The New Fiat UNO
The future leader of compact cars
April 21, 2010
Fiat Investor Day
7
New Fiat UNO
April 21, 2010
Fiat Investor Day
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Product development
Increasing profitability through version proliferation
Anticipating competition
ƒ Quick response to market needs - New UNO WAY Version
‡ Image
‡ Premium priced
April 21, 2010
Fiat Investor Day
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A highly productive company
Cost competitiveness coupled with high quality
ƒ 808k units produced in 2009
‡ 729k vehicles produced at one location (Betim plant)
‡ 79k vehicles produced at Cordoba plant (Argentina)
ƒ 13 models
ƒ 69 versions
April 21, 2010
Fiat Investor Day
10
Strengthening industrial context
Fiat Group Automobiles - Partnerships
Supply chain ± 2nd industrial pole in Brazil
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1990
2009
JUST IN TIME
Production supply
20%
Production supply
30%
80%
70%
Outside Minas Gerais
Inside Minas Gerais
Daily production: 3,000 vehicles (1 vehicle every 20 seconds)
April 21, 2010
Fiat Investor Day
11
A strong and viable dealer network
ƒ Full coverage
‡ 532 dealers
ƒ Best annual sales per dealer
‡ 1,400 units / Dealer
ƒ Good financial health
‡ Financing & insurance
‡ After sales
‡ Customer services
‡ Used cars
ƒ Excellent partnership with Fiat
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April 21, 2010
Fiat Investor Day
12
A great Brazilian brand
Fiat brand in Brazil
ƒ Image of young, lively and innovative automotive company
ƒ A recognized expert in small, light, compact and affordable cars and
light commercial vehicles
ƒ A modern position and absolutely in line with environmental trends
ƒ 8-year leadership in passenger cars and light commercial vehicles
ƒ Communication strategy
‡ Smart, fun, and intelligent advertising
April 21, 2010
Fiat Investor Day
13
Our targets for Brazilian market
Passenger Cars & LCVs
2009
2014E
CAGR
2010-14
Total
Brazil market
3,010
4,300
+7.4%
Fiat volumes
737
1,025
+6.5%
Brazil
market share
24.5%
23.8%
(k Units)
April 21, 2010
Fiat Investor Day
14
Our targets for the rest of LatAm
Passenger Cars & LCVs
(k Units)
Rest of LatAm
market
Fiat volumes
Rest of LatAm
market share
April 21, 2010
2009
2014E
CAGR
2010-14
1,995
2,790
+6.9%
62
100
+10%
3.1%
3.6%
Fiat Investor Day
15
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Passenger Cars & LCVs
2009
2014E
CAGR
2010-14
Total LatAm
market
5,005
7,090
+7.2%
Fiat volumes
799
1,125
+6.8%
LatAm
market share
16%
15.8%
(k Units)
April 21, 2010
Fiat Investor Day
16
Our goals for 2014
ƒ Consolidate leadership position in Brazil and expand in Latin America
ƒ Continue playing an important role in Fiat organization worldwide
ƒ Contribute to development of global small car platforms
April 21, 2010
Fiat Investor Day
17
Our overwriting objective is to preserve
our image
ƒ Fiat in Brazil stands for innovative and modern
ƒ Consumers are rewarding our pioneerism in the market, our courage
to dare, our energy in making the difference
April 21, 2010
Fiat Investor Day
18
Fiat Group Automobiles in Brazil
A very high level of cultural and social integration achieved
Fiat is not viewed in Brazil as a multinational corporation, but a local
company that has grown over the years as part of Brazilian society,
facing difficulties and challenges together
April 21, 2010
Fiat Investor Day
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