AC Schnitzer presentation as a pdf file

Headquarters in Aachen:
AC Schnitzer is Part of the Kohl Group
600 employees, turnover 190 mill.
TUNING
AUTO
MOTORCYCLE
5 x in Aachen
(Car, Motor Cycles)
(Motor Cycles)
Family Kohl:
Rainer Vogel, Gisela Kohl-Vogel, Ursula Kohl,
Margit Kohl-Woitschik, Arnd Woitschik
(left to right)
Headquarter in Aachen - Neuenhofstrasse 160
Cooperation
since 1987
Aachen: Road tuning
AACHEN
Freilassing: Motorsport
Herbert Schnitzer, Owner
Rainer Vogel, Owner
Freilassing
Roman Fenners, Manager Development
Karl "Charly" Lamm, Team Manager
Schnitzer Motorsport: the most successful Touring Car Team in the world
1966: German circuit racing
champion in BMW 1800tii
1968 – 1970: European hillclimbing champion in
BMW 2002
1990: Double victory in
Spa 24h race in BMW M3
1993: British Touring Car
Champion in BMW 318i FIA
Cl. II
2005+2006: Vice World
Champion in the WTCC with
BMW 320si
2007-2009: Participation in
the WTCC with 2 BMW 320si
1975: Manufacturers world
championship in BMW 3.5
CSL
1979: Int. German racing
championship in BMW 320
Turbo
1997: Vice World Champion
in the FIA GT Cup in BMW F1
GTR
2010+2011: Victory 24h Race
at Nürburgring in BMW M3
GT2 2010- participation Le
Mans Series (2010 + 2011)
1981: German racing
championship in BMW M1
Turbo
1985: Double victory in
Spa 24h race in BMW
635CSi
1999: Victory in Le Mans
24h race in BMW V12 LMR
2001: Double victory in
the ALMS in BMW M3 GTR
2012: Double Victory DTM:
German Touring Car
Champion in the Drivers and
Teams Score
2013: 3rd place in the DTM
2014: 6th place in the DTM
2015: 11th place in the DTM
2004+2005: Double
victory at the 24h race on
the Nürburgring in BMW
M3 GTR
The AC Schnitzer principle: From Motorsport to the Road
Concepts and materials from race cars for daily use in street legal vehicles
ƒ Materials - OEM or better
ƒ Technique - aesthetical and functional - visible and invisible
Race Car
Concept Car
Road-legal range
AC Schnitzer Concept Cars: State of the Art in each epoch
1987 – 2014: more than 25 years AC Schnitzer
ACS3 CLS
X-ROAD
Police E-MINI
ACS3 CLS II
V8 TOPSTER
99d
ACS3 3.2
10 Y.L. E.
TENSION
EAGLE
V8 roadster
PROFILE
RAPTOR
ACS3 A.R.T.
GP3.10
ACS3 compact
compressor
123d TUNE IT!
SAFE!
X4 20i
ACZ5.0d
TUNE IT! SAFE!
The Best Brands
112,471 readers of the car trade magazine "auto motor und sport"
cast their vote:
For the 10th time in a row – AC Schnitzer is the best BMW Tuner
With the question: "Please mark all companies providing high quality
products!" the readers were clearly asked about high
quality
developments.
Place
Brand
2015
01
Abt Sportsline
43,0 %
02
Brabus
39,3 %
03
AC Schnitzer
34,4 %
04
Oettinger
21,7 %
05
Techart
16,3 %
Front rankings for AC Schnitzer from the readers of "sport auto"
AC Schnitzer speed world records in Nardò
ƒ 4 starts = 3 world records
2006: 331.78 km/h fastest street legal BMW: AC Schnitzer TENSION
2007: 318.10 km/h fastest gas car: AC Schnitzer GP3.10 GAS POWERED
2009: 288.70 km/h fastest road legal Diesel BMW: AC Schnitzer ACS3 3.5d
331.78 km/h
318.10 km/h
288.70 km/h
2.500 different AC Schnitzer products in six groups of products
AC Schnitzer is a full-line distributor for the current BMW and MINI range
ƒ Share of the product ranges:
Impressions - 1 series by AC Schnitzer
Impressions - 2 series by AC Schnitzer
Impressions - 3 series Sedan by AC Schnitzer
Impressions - 4 series by AC Schnitzer
Impressions - 5 series by AC Schnitzer
Impressions - 5 series by AC Schnitzer
Impressions - 6 series Coupé by AC Schnitzer
Impressions - X6 FALCON by AC Schnitzer
Impressions - Z4 by AC Schnitzer
Impressions - MINI by AC Schnitzer
Product Group: performance upgrades
ƒ durable thanks to moderate increase of performance about
approx. 10 - 15%
ƒ with own warranty - details on the warranty conditions on
www.ac-schnitzer.com
ƒ voluntary traffic-light scheme classification for CO2 emissions
- pollutant classification retained!
Product group: sports exhaust systems
ƒ durable thanks to stainless steel and titanium
ƒ adapted for performance upgrade
ƒ sporting, sonorous sound
Chromed tailpipe "Sport "
... "Racing Evo"
..."Sports Trim" exclusive for M-series
vehicles
Product group: suspension
Objective: same comfort despite larger wheel sizes and wider tyres
ƒ increase in driving dynamics, safety reserves and driving pleasure
ƒ lowering with optimised set up
racing suspension
sports suspension
spring kit
strut brace
sway bar set
Product group: rims and wheels
1987 production of the first AC Schnitzer wheel in 14 inch = Type I
ƒ Range up to 23 inch
ƒ Lightweight Forged Wheels Type V and VIII
optimised weight for even more driving pleasure
Lightweight forged wheel
AC1
Light alloy wheel Type VIII
BiColor Silver
Lightweight forged wheel Type V
Lightweight forged wheel
Type VIII
Mi2 wheel Alien
Green
Light alloy wheel Type IV BiColor
Racing forged wheel Type VIII
Product group: aerodynamic components
ƒ aesthetic - independent style in design line
ƒ technical - aerodynamic advantages - "Form follows function "
ƒ OEM quality or better - use of carbon fibre
Product group: Interior
The passion for cars from the interior
ƒ high quality materials, e. g. aluminium, leather and carbon fibre
ƒ individual designs with different colours
Product quality through basic principle: OEM quality or better
ƒ latest manufacturing processes
ƒ high quality materials
ƒ extensive test cycles
ƒ easy mounting using original fixings
Development Workshop,
Race Track or
Wind Tunnel
Product quality
To prove that we’re more than just good intentions, our company has been
certified to ISO 9001:2008
Manufacturer’s warranty
In principle, all AC Schnitzer products carry a two-year manufacturer’s
warranty, starting from the date of purchase.
TÜV
Nearly all products offered are TÜV-tested and have TÜV certificates
Safety has top priority - only serious tuning offers driving pleasure
2 years warranty:
For all AC Schnitzer performance upgrades, AC Schnitzer provides a warranty
for two years from the date of first registration up to a mileage of 100,000 km
on the assemblies moved by the engine. For M models, this warranty ends at
60,000 km. The warranty is free of charge for our customers.
Additional warranty for the 3rd year
In addition, you have the option of taking out an extended warranty for the
third year from the date of first registration.
Suspension development: rather fast than hard
ƒ all supspension components developed on the Nürburgring
for the use on public roads
ƒ by our Technical Manager and touring car pilot: Manfred Wollgarten
ƒ therefore sporting suspension set up still suitable for everyday use
Manfred Wollgarten Technical Manager
Suspension development: Rather fast than hard
Quote from "Auto Bild sportscars" No. 11/2015, Test X6 M by AC Schnitzer "The Sumo Dancer" :
"... Although it's really soulless, cold technology which allows the ACS6 to
fly so superbly over the motorway or track, the overall impression it leaves
is one of awe in the face of the perfection with which this Sumo wrestler
dances through the corners. ..."
AC Schnitzer Design with the basic principle:
aesthetic and technical
ƒ
all design concepts from AC Schnitzer are created by a true Italian artist:
Head Designer Michele Viandante
Michele Viandante, Head Designer
AC Schnitzer Design
From a computer animation a clay model is moulded
Functional check in the wind tunnel:
“Form follows function“
AC Schnitzer Sales:
ƒ Germany:
all approx. 800 BMW partners are
also AC Schnitzer sales partners
Sales Germany
Michael Pribyl
Sales Manager Germany
Thorsten Drove
Field Agent South
Rolf Storchmaier
Field Agent North/East
[email protected]
phone: 0241/56 88 330
[email protected]
phone: 0241/56 88 130
[email protected]
phone: 0241/56 88 130
Sascha Beck
Sales Office
Daniel Boeker
Sales Office
[email protected]
phone: 0241/56 88 334
[email protected]
phone: 0241/56 88 332
AC Schnitzer Sales:
ƒ Worldwide:
via exclusive importers in 58 countries
Co-operative development of marketing and price strategies.
Shanghai
Johannesburg
Beijing
Athens
Export Sales
Enrico Fois
Export Manager
Michael Drawz
Deputy Export Manager
[email protected]
phone: ++49/(0)241/56 88 340
[email protected]
phone: ++49/(0)241/56 88 344
Robert Enns
Key Account Manager
Marco Keuchen
Key Account Manager
Mario Gaa
Administration
[email protected]
phone: ++49/(0)241/56 88 343
[email protected]
phone: ++49/(0)241/56 88 341
[email protected]
phone: ++49/(0)241/56 88 342
AC Schnitzer Marketing: Adverts
Magazines:
ƒ auto motor und sport - 358,000 print run
90% men aged 18 - 49 years
ƒ Auto Bild Sportscars - 59,000 print run
younger - most readers under 29 years
ƒ sport auto - 47,000 print run
technic-minded
most readers 18 - 49 years
AC Schnitzer Marketing: brochures for all models
AC Schnitzer Marketing: Essen Motor Show, Germany
AC Schnitzer Marketing: Geneva Motor Show, Switzerland
AC Schnitzer Marketing: Auto China Motor Show, Shanghai
AC Schnitzer Marketing: Auto China Motor Show, Beijing
2014
2015
74,000 86,588
5,134 7,042
Fans
Reach Ø
2014
Follower 3,400
2014
2015
Follower
400
434
Loaded Images 1,2 M. 1,6 M.
(since 2009)
2014 2015
Subscribers
1,875 2,000
Loaded Videos 293,107 307,336
146 days + 10 h playing time
2014
Follower 1,700
2015
3,816
2015
4,663
Marketing Review 2015
Visitors
ams
ams LR
AB sports.
sport auto
2014
2015
1,2 Mio. 1,3Mio.*
#
€
*Record in 2015: 1,323,351
Users
2014
2015
97.799
32.600
21.284
6.831
94.196
33.233
21.660
4.859
158.512 € 153.948
AC Schnitzer dealer marketing: online price list
Active support for dealer’s own calculation by performance with final prices
and time requirements
AC Schnitzer dealer marketing: fitting instructions
More than 750 detailed fitting instructions wait in the wings and are always
included on delivery
AC Schnitzer dealer marketing: Lexicon - knowledge data base
ƒ on the AC Schnitzer homepage
ƒ descriptions, definitions and explanations
for very special AC Schnitzer accessories