TABLE OF CONTENTS Chrysler Brand Highlights . . . . . . . . . . .2

TABLE OF CONTENTS
Chrysler Brand Highlights . . . . . . . . . . .2
Dodge Brand Highlights . . . . . . . . . . . .3
Fiat Brand Highlights . . . .. . . . . . . . . . . .4
Jeep Brand Highlights . . . . . . . . . . . . . .5
Ram Brand Highlights . . . . . . . . . . . . .6-7
Award Season Event POS . . . . . . . . . . .8
Award Season Deliverables . . . . . . . . .9
Ram Truck Month POS . . . . . . . . . . . .10
Ram Truck Month Deliverables . . . . .11
Mopar Highlights . . . . . . . . . . . . . . . . .12
Mopar Supporting Assets . . . . . . . .13-15
TIPP #1 Overview . . . . . . . . . . . . . . . . .16
Essential . . . . . . . . . . . . . . . . . . . . . . . .17
Chrysler Essential Matrix . . . . . . . . . . .18
Digital Website Assistant . . . . . . . . . . .19
Tier 3 Digital Support . . . . . . . . . . . . . .20
PAP 3 Party Event Providers . . . . . . . .21
Tier I:
• 2015 200 “Ready to Take on the World”
• 2015 200 Multicultural “Paco”
Digital Lifestyle:
• 2015 300 on VanityFair.com
Digital In-Market support for 200 and 300:
• The 2015 200 Segment Sponsorship on Kelley Blue
Book, Mid-Size Car Shopper
• The 2015 300 Segment Sponsorship on AOL, Sedan
Category
• The 2015 Town & Country Segment Sponsorship on
Edmunds, Minivan Shoppers
Print – Vanity Fair (April Issue) supporting 2015MY 300
Social Media:
• #300Seconds – Similar to the very successful
#200seconds campaign, this campaign will feature
50 Vine videos shared on Chrysler’s social platforms.
Tier II:
• Award Season Competitive Campaign
1
Tier 1:
• Network/Cable Broadcast
− ‘Flash to the Future 7’ :30 – Challenger
− ‘Predators’ :30/:90 – SRT
• Program Highlights – NCAA Basketball & Nascar
Digital:
• 15MY Messaging: Live Across InMarket Sites for Dart,
Grand Caravan, Journey & Challenger (14MY
Messaging: Durango & Charger)
• March Segment Sponsorships include: Challenger,
Charger & Dart
• Challenger & Charger Lifestyle Support through
behavioral targeting, social support, video, mobile
& partnerships
CRM:
• Targeted In-Market Purchase Program (Mid-March)
− Direct Mail with private bonus cash allowance offer
($500 Owner / $1,000 Conquest / $1,000 Lease Loyalty)
− Marketing Planner Postcard & Galley List
• Q1 Dodge Brand eNewsletter
Events:
• March Multibrand Auto Show Ride & Drives
Scheduled
• SRT Track Experience schedule is open for
registration
Interactive:
• Viper 1-of-1 is now open for orders
http://www.drivesrt.com/concierge/
• All-new Viper customizer live late March/ Early April
http://www.drivesrt.com/2015/viper/1of1
2
500L GIFs/Family Full-Line
•
•
•
•
Media Flights (March 9-30)
420 TRPS
In-Market Digital
Q4 TDM with $50 Test Drive Offer
& $500 Incremental Incentive
FMAP Assets
• Award Season TV, logo, POS
Banners
• FIAT CRM Finale Logo & POS
Templates
• 1957 and GQ Assets Available
• 2015MY E-Brochures Available
• 500L Running Footage Available
• 500L Photos and Logos Available
• 500e Photos and Logos Available
• Retail/Brand TV & Radio Spots
− 6 Retail TV Spots – Including
500L Spot, “Bigger”
− 10 Retail Radio Spots
Television –
Network
• 500e POS Assets – Available
• 500L POS Assets – Available
• Running Footage
− 2015 MY & 500e Available
now
• Newspaper / Magazine – 9 ads
• 2015 Why Buy POS –
Poster/Window/Handout
• 40 MPG Why Buy Vehicle Wrap
Lifestyle
Digital
Television –
Cable
3
Grand Cherokee
• Tier 1 will deliver 356 TRP
• Lifestyle Digital >100MM+ total impressions
• In-Market Digital & Search
- Heavy focus on lower funnel lifestyle partners
that can target SUV intenders and
competitors
- Upfront Digital Video: Drive awareness and
promote
shifting TV spend to online
video to drive optimal reach
and frequency
Cherokee
• Tier 1 deliver 150 TRPs
• Lifestyle Digital >60MM + total impressions
• Focus on lower funnel in-market
4
March
• Continued support of:
− Ram 1500, Heavy Duty, and 1500 Outdoorsman in
national TV and print
− ProMaster City launch and the full line of Ram
Commercial vans
− Ram’s partnership with country music artist Miranda
Lambert
• ProMaster City Launch
− Vocational specific print
− :60 and :30 TV campaign
− Four :15 feature-specific vignettes
• Launch new LD TV campaign
− Kickoff mid-March
− :30, :60, :23/:07 TV spots
− Supporting print, radio, digital and social campaign
5
NTEA
• March 4-6 in Indianapolis, IN
• ProMaster City and ProMaster focus
• Main floor event space
• Branded signage throughout convention center
and connected hotels
• Static and mobile exterior displays (downtown
Indianapolis)
6
Poster
Car Topper
Banner
Decal
Hangtag
7
Radio
:60, :40/:20
Hispanic Versions
Live Reads — :05, :10, :15
Web Banners
Broadcast — TV
:30, :23/:07, :15
Hispanic Versions
Newspaper Templates
Postcards/eBlasts
Point-of-Sale
(Car Topper, Banner, Hangtag, Poster, Decal)
8
Poster
Window Clings
Banner
Hangtag
Balloon
Car Topper
9
Ram Full-Line
Web
Banners
Webtiles
1500
Television
(Dealer Tiles,
Brand Tiles)
Digital Resizes
(Facebook, Pandora,
Landing Page)
General Mkt. & Hispanic
Point-of-Sale
(Car Topper, Banner, Hangtag,
Poster, Balloon, Clings)
:30, :23/:07, :15
Radio/Live Reads
General Mkt. & Hispanic
:60, :40/:20
:05, :10, :15
Newspaper Templates
Postcards, eBlasts, & Flyers
10
Strategy – Integrate Awards Season/Truck Month themes
for select efforts while targeting after-sales customers with
a seasonal-themed Service, Parts & Accessories
campaign
Awards Season – Service/Accessories Offers
• Postcards & Mailers – Dealer On Demand
• Order through On Demand @ DealerCONNECT->Service
Marketing section->On Demand Service Prospector link
• Call Program Headquarters at 855-213-5483 if you need
assistance ordering or have questions
Truck Month – Mopar Accessories Offer
• Accessories Offer – Dealer On Demand
Seasonal Campaign – “Refresh Your Ride”
• Duration – March through May
• Primary Offer – Buy 3 Tires, Get 4th for $1 (Apr/May only)
• Secondary Offers – Jeep Performance Parts, Spring
Services
• Tactics:
−
−
−
−
−
−
−
TV (51 Markets)
CRM Mailers/Email
Dealer On Demand Mailers
In-Dealer Point of Sale (POS)
Social Integration (FB, Twitter, etc.)
Mopar.com Homepage Promo Tile*
Mopar Owner Connect Promo Tile*
* Links to dedicated blog or Dynamic Coupon Library (DCL)
11
Awards Season
On Demand Mailer (Test Drive Example)
6“ x 4 ¼“ 2-Offer postcard (48 cents each)
Postcard (SEBC Example)
On Demand Post Card (Test Drive Example)
8 ½“ x 5 ½“ 3-Offer mailer (58 cents each)
Group Mailer (SEBC Example)
Order through On Demand @ DealerCONNECT->Service Marketing section->On Demand Service Prospector link
Call Program Headquarters at 855-213-5483 if you need assistance ordering or have questions
Truck Season
On Demand Postcard
12
Refresh Your Ride
CRM/Standard of Care Mailer
(Inactive Servicers – CJDR Example)
CRM/Standard of Care Mailer
(Inactive Servicers – FIAT Example)
Tire Coupon
Starting Apr.
CRM/Standard of Care Mailer Insert
(Active Servicers)
Point of Sale (POS) Poster
(CJDR Example)
13
Refresh Your Ride
Tire POS Sample
(CJDR Example)
Spring Services POS
(FIAT Example)
Tower Stand POS
(Example)
Note:
POS Customer Appreciation Tools
(Air Freshener Example)
• Assets above reflect sampling of
available materials
• POS kits to arrive week of 2/23
• On Demand items available through
DealerCONNECT Service Tab
• Digital assets under development
14
Program Overview
• 90-Day Targeted Direct
Mail Campaign
Audience: 2.23 Million
Households
• 1.28M Owners &
Handraisers
• 926K In-Market
Competitive Prospects
• 20k Returning Lessees
Timing: Mid-March – June close
• TDM in home – (mid March)
• Galley List, MPP – (3/15)
• Postcard follow-up in home –
(4/17)
• Email follow-up in home (5/12)
Offer:
• Owner & Handraisers: $500 Bonus Cash
• In-Market Competitive Prospects – $1,000 Bonus Cash
• Offer period is 3/15/15 – 6/30/15
Communcaition/Creative Versions:
• Deciated launch pieces received a different creative format
than the rest of TIPP
• Chrysler – Full-line + Dedicated 200/300 Semi-Launch
• Jeep – Full-line + Dedicated Renegade
• Dodge – 2 Full-line (People Mover/Car focused)
• Ram – Full-line (include Rebel tease)
15
THE NEXT GENERATION OF DEALER WEBSITES
OVERVIEW:
• Complete Platform and Technology Upgrade
• Results-Oriented, Feedback-Driven Design
DEALER FLEXIBILITY:
• 1,000 Design & Style Options
• Expanded Customizable Menus
• Limitless Inventory Lifecycle Management
• Automatic Content Optimization Across Desktop,
Tablet and Mobile Devices
SHOPPER FUNCTIONALITY:
• Enhanced Inventory Search Options
• Expanded Vehicle Detail Pages
• MyCars™ Shopping Cart
QUESTIONS?
• Contact: VIP Support at
888-511-8902
or [email protected]
HOW TO ENROLL:
• Dealer.com
• Control Center
• Upgrade Center
1
2
Visit www.chryslerdigitalcertified.com
Select product of interest
Select certified vendor to learn more
4
3
Vendors will contact enrolled
dealers to confirm enrollment
details,
budgets and program overview.
Vendors will have on file
validation of dealer enrollment.
Enroll via certified vendors’ website
Vendors to validate online
enrollments
Field and Dealer Support is available:
Chrysler Digital VIP Support Team
888-511-8902
[email protected]
Gerry Barton – 360-612-2219
[email protected]
•Unique Private Sale Events
•“Street Level” Sales Training
•Appointment Phone Blitz
•Direct Mail and Conquest Marketing
•One-Day Sale Event
•Sell One Week of Sales Volume in One Day
(800) 962-4320 or [email protected]
•On-Site Hosted Event Solutions
•Brand-Specific TDM Campaigns
•In-House BDC for Appointment Setting
•Greeter On-Site and Seasoned Staff
•Lead-Generating Website Landing Page
•PAP Approved for Co-Op
1-800-736-0602 or
[email protected]
•Staffed Events
•Email and TDM Invitations
•Targeted Full Color Direct Mail
•Event Announcement Eblast
•Secured Database Extraction
Ryan Miller – 760-240-3000
[email protected]
•Turn-Key and Heat-Free Events
•Register & Qualify Each Guest
•Arrange Demo/Test Drive
•Gift/Prize Disbursement
•$100,000 Grad Slam G.A.M.E
Jamil Zabaneh – 502-457-1386
[email protected]
•Turn-Key Marketing Solution and Sale Events
•Increase Internet and Showroom Traffic
•Create Excitement for Walk-In Traffic
•Retain Current Customers
•Reactivate Lost Customers
•Add New Customers
Neil Alderman – 281-610-0018
[email protected]
•Direct Mail
•Your Choice of Specific Target Market
•Real-Time Feedback
•Email Marketing
•Custom Personal URL
Tim Brenden – 800-367-6833
[email protected]
•Customized Brandcasting Site
•Customer Savings Voucher
•Event Website Banners
•Greeter
•Call Center Appointment Setting
Mike Gottschalk – 414-791-3377
[email protected]
•Turn-Key Marketing Solutions
•Specialize in Conquest Campaigns
•Call Center Appointment Setting
•CRM/Email Marketing
•In-Dealership Events