TT 2012 Media Guide_New.indd

Media Guide 2013
In today’s marketing driven world, consumers are bombarded
with advertising messages, meaning sophisticated delivery has
become more important than ever before.
Traveltalk Media couples the strength of its tangible, well-versed
magazine with well-considered online mediums to cross promote
products and reach the industry from all angles.
This not only builds the Traveltalk brand, but also the brands of
its advertisers.
About Traveltalk Media
Proof of Success
Traveltalk Media comprises of Traveltalk Magazine, www.traveltalk.biz
and eTraveltalk newsletter.
Research confirms that over 78% of
Australia’s travel agents rely on trade
publications like Traveltalk.
Our mission is to produce relevant, interesting, entertaining news
and destination reports that travel agents look forward to reading.
The popular Trade issues are published in Feb, April, May, July,
Aug, Oct and Nov. Four ‘bumper’ issues each year (March,
June, September and December) are published in a ‘consumer
friendly’ format and are available for purchase in newsagencies
across Australia.
Traveltalk Media’s ability to provide
valuable mediums and return for our
clients is evident in the 90% repeat
advertising rate with both National
and State-based brands.
PUBLICATION (TRADE & CONSUMER) + WEBSITE + SOCIAL MEDIA + eTRAVELTALK NEWSLETTER
= SUCCESS FOR YOUR BUSINESS
www.traveltalk.biz
Traveltalk Media couples the strength of it’s tangible, wellversed magazine with well-considered online mediums to cross
promote products and reach the industry from all angles.
MAGAZINE PROFILE
DIGITAL PROFILE
Content
The new-look www.traveltalk.biz provides industry
information via one user-friendly central portal –
enabling your business (and ours) to effectively
capture and communicate to customers.
Traveltalk’s compact A4 size and fresh magazinestyle format, written by an extensive network of
experienced nationally and internationally-based
journalists, cuts straight to the issues and delivers
relevant news coverage to every travel agency in
Australia each month.
Despite the boom of digital media, research tells
us that 67% of travel agents still want to be sent the
magazine rather than the digital Emag*. Magazines
offer many unique strengths - style, glamour,
tactile appeal and prestige are associated with the
medium and contribute strongly to advertisers’ brand
success.
*Source: Travel agents survey July 2012
Readership
Traveltalk is Australia’s only travel trade
magazine to deliver its advertisers both a trade
and consumer readership.
Traveltalk’s core reader group is made up of travel
and tourism sellers. In fact, over 88 percent of its
total circulated copies (trade editions) reach front
counter travel sellers.
•
The travel agent’s go-to-guide for daily industry
updates.
•
New look, blog style site launched last month
with user-friendly layouts and fresh visual appeal.
•
Compatible to mobile devices (Iphone & Ipad
friendly).
•
New and improved eTraveltalk newsletter
distributed weekly to 8000 industry members.
•
Strong & entertaining social media presence to
inform and cross promote for advertisers.
Traveltalk Media understands it is essential for
websites to be a fluid, changing medium in order to
fight off competition on an ongoing basis. Regular
updates and monitoring of traveltalk.biz ensures
improved content, design, social media links and
increased traffic.
CAB audited circulation average October to March
2012 - 6318
Total distribution of bumper editions March, June,
September and December 11,000
Readership - Trade issues - over 30,000
Readership - Consumer issues - over 50,000
Distribution
• Australian and international travel agents 88.5%
• Accommodation: business and leisure 3.4%
• Wholesalers, tour operators and destination
marketers 3.0%
www.traveltalk.biz
• Carriers: Land, sea and air 2.4%
• Support services: Employment, training and
development, IT, travel health & insurance etc 1.8%
• International industry subscribers 0.8%
www.traveltalk.biz
ourite travel
Australia’s fav
ine
news magaz
Australia’s favou
Magazine rates
0$50 #&3 rite travel news
magazine
t*44 6&5 5
4&15&. #&3 t*4
46&55 WIN!
PHOTOGRAPHIC COMP
ETITION
TRADE ISSUES
All charges in Australian dollars.
DISNEYLAND
Flying Virgin Atlan
Tour sunny
6 issues
12 issues
Full page
4,800
3,900
3,600
Double page spread
8,500
7,200
6,500
Advertorial page
4,400
3,700
3,300
Half page
3,350
2,800
2,600
Third page
2,500
2,100
1,900
Quarter page
2,300
2,000
1,800
Strip advertisement
1,400
1,260
1,100
IN!T
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A THREENIGH
Check out
our new
website!
www.t
Casinos, cu
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and custard tar
raveltalk.biz
KL ESCAPE
PACIFIC ISLAND
BRASS, DRUMS & COC
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BRITAIN’S
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Samo
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& New Caledon
+ PLUS
DEN GEM
+ ZURICH’S HID
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+ PENANG & MAL TO LONDON
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+ BRA
0036 AU$5.95
Casual
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Print Post Approved PP630045/0
Australian-based advertisers please add 10% GST
Advertisement size
A trip to Hong Kong
VIVA ESPASpÑA
ain
lk.biz
www.travelta
BOLIVIA’S
STREET FIESTAS
EXTREME SKIING
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www.traveltalk.biz
WRAPS, INSERTS AND SPECIAL ORDERS
BUMPER ISSUES (CONSUMER AND TRADE)
All charges in Australian dollars.
All charges in Australian dollars.
Australian-based advertisers please add 10% GST
Australian-based advertisers please add 10% GST
Cover wraps
Advertisement size
12 issues
Full page wrap
12,500
Casual
6 issues
Full page
5,590
4,550
4,300
Double page spread
10,100
8,500
7,800
Single page inserts
Advertorial page
5,200
4,500
4,000
Full run of trade edition
Half page wrap (trade editions only)
8,800
3,850
Half page
3,950
3,400
3,060
Part run of trade edition (per 1000 inserts)
Third page
3,000
2,550
2,300
Bumper edition inserts
Quarter page
2,800
2,350
2,140
Subscriber flysheets
Strip advertisement
1,700
1,500
1,300
Colour (artwork and dispatch included)
825
POA
1,800
All charges are in Australian $ and are exclusive of GST
Online rates
Website
Position
Specs
Week
Month 12 x
Master Blaster Banner
Top
1000 w x 120 h px
$800
$2,750
Bottom Blaster Banner
Bottom
1000 w x 120 h px
$400
$1,400
Double Blaster Ad
310 w x 370 h px
$650
$2,300
Single Blaster Ad
310 w x 140 h px
$350
$1,200
Destination Box
Home page
670 w x 450 h px
Accepted formats – swf,
jpeg, gif, png
Max file size – 50kb
$1,000
Video (Youtube)
No wider than 310 px
$850
$3,000
Logo Blaster Tile (LBT)
Max height 100 px
$150
$500
Brochure Of The Month
Editors choice
App Of The Month
Editors choice
$5,000
Newsletter
Position
Specs
Week
Month 12 x
eTraveltalk newsletter
eBlaster
728 w x 90 h px
$950
$2,850
(Over 8000 subscribers)
www.traveltalk.biz
Online
Specifications
Flash Ads: Are for web only
(not email). Please include
click through in file. Please
include jpeg/gif version (for
tablets and mobile devices)
All charges are in Australian
$ and are exclusive of GST
Advertising Sizes
Double page spread
Full page
Image area
Trim
Bleed
Image area
Trim
Bleed
400mm wide x 260mm deep
420mm wide x 297mm deep
426mm wide x 303mm deep
Half page
185mm wide x 260mm deep
210mm wide x 297mm deep
216mm wide x 303mm deep
Horizontal
Vertical
185mm wide x 130mm deep
90mm wide x 260mm deep
Third page
Quarter page
Strip advertisement
Horizontal
Vertical
Horizontal
Vertical
185mm wide x 35mm deep
185mm wide x 90mm deep
60mm wide x 260mm deep
185mm wide x 70mm deep
90mm wide x 135mm deep
Cover Wraps
4 page outer wrap
Allow space on front right page
2 page front wrap
Image area
Trim
Bleed
for the TRAVELTALK masthead
Outside Front cover wrap plus Image area
inside Front cover wrap
Trim
same as full page x 2
Bleed
400mm wide x 260mm deep
420mm wide x 297mm deep
426mm wide x 303mm deep
210mm wide x 66mm deep
4 half page outer wrap
BOOKING and MATERIAL DEADLINES
Traveltalk is distributed in the second week of
each month.
Editorial submissions and advertising space
bookings should be lodged by the 15th of the
month prior to publication.
Advertising material is required by the 25th of
the month prior to publication.
Bookings cancelled after the 15th of the
month (or the Friday before if 15th is on a
weekend) may incur a full or partial charge
should space remain unsold at press time.
Material on hand will be used if advertising copy
is not received by deadline.
Large File Sizes
Most files can be emailed directly to
[email protected] as a print quality PDF.
Files larger than 15MB can be sent via www.
yousendit.com, on CD to our street address or
via FTP. Please ensure that your files are zipped
unless located in a single folder when sending
via FTP.
Digital Specifications
High resolution PDF files are our preference.
Please ensure all images and adverts are in
CMYK and are 300 dpi in resolution. All full page,
double page spreads and cover wraps must
include bleed. Other advertisement sizes do not
require bleed.
Advertising material and enquiries to:
Stephen Richards (Art Director)
TELEPHONE: (02) 9817 8200
EMAIL: [email protected]
400mm wide x 130mm deep
420mm wide x 130mm deep
426mm wide x 133mm deep
ADVERTISING
ENQUIRIES
Sydney
Jenny Rowland
M: 0414 746 146
E: [email protected]
Perth
Debbie Sproule
M: 0403 833 295
E: [email protected]
HEAD OFFICE
Pointer Publishing Pty Ltd
T: (08) 9401 8682
F: (08) 9401 4101
PO Box 1105, Hillarys,
Western Australia 6923
ABN 92 150 111 701
www.traveltalk.biz