Zap und Shake auf dem Screen

Transcription

Zap und Shake auf dem Screen
“Zap und Shake auf dem Screen”
Multiscreen: Drivers and Enabling Technologies
Fraunhofer FOKUS / Future Applications and Media
Dr. Stefan Arbanowski
Fraunhofer in Germany and Worldwide
At present Fraunhofer Germany maintains
§  60 Fraunhofer institutes
§  with a staff of 20.000 scientists &
engineers
§  2 billion € annual budget
Worldwide
§  2009: Fraunhofer Portugal, Austria
§  2009: Fraunhofer is founding member of
the eCAESAR Association in Romania
§  Fraunhofer USA, Inc. maintains 7 centers next to the headquarters in Plymouth, MI
§  Fraunhofer Chile
§  In Asia, Fraunhofer offices are located in
China, Indonesia, Korea and Japan
[email protected] – Future Applications and Media
Intelligent services & applications: interactive, personalized, everywhere
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Introduction – Key factors for interactive multiscreen
•  IPTV, HybridTV and WebTV is nothing new, started many years ago.
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What has changed ? Why now? What is next?
•  Broadband widely available in households
•  sufficient bandwidth, affordable
•  Internet services are commodity
•  Devices
•  more powerful, ubiquitous computing, hybrid
•  Evolved Web Standards & Tools
Introduction – Services
What is the Angry Birds for TVs ?
•  Mobile apps cannot be ported onto TV:
•  Remote control
•  Viewing distance
•  Lean-back mentality / passive consumption
•  Shared viewing experience
Source:hothardware
Angry Birds exploits the features of smartphone devices!
Introduction – Services
Video is !
Introduction – Some numbers
•  Average of 242 minutes TV consumption in Germany.
Source: ARD/ZDF OnlineStudie
•  Germany ranks as the leader in online video viewing, with 45 million
unique viewers watching an average of 187 videos for 19.6 hours
per viewer in April (2011)
Source:Comcast
•  Internet-connected televisions are set to become a standard
feature of European living rooms according to German trade
association
Source:Bitkom
•  Press release: Connected TVs to outsell games consoles for first
time in 2011.
Source:Informa Telecoms & Media
*not mentioning content owners, broadcasters, service providers, ...
Introduction – Key Players*
Standards – Hybrid TV + Web Standards
§  As content providers are diversifying their target audience…
–  common authoring basis to address those different devices
(Internet,TV, tablets, mobiles)
–  faster authoring time for simple applications or reuse of existing
solutions (e.g. reuse of backend and only frontend adaptations)
–  benefit from the WWW community and capitalize on existing
content of the Web.
–  Browser as common denominator
App platforms
§  TV app platforms are different
–  Samsung has 1000 apps available and ten
million downloads
–  LG, Sharp and Philips to define common
platform (HTML/HbbTV-based)
–  Google TV based on Android and partnering
with Sony
⇒ Expensive for content providers to
deploy one service to all TV platforms
⇒ BUT, common basis is (CE-) HTML
+JavaScript
Standards – Hybrid TV / HbbTV
Illgner Fehns – HybridTV @ MWS 2010
Standards – HbbTV
•  Broadcast-related vs. Broadcast-independent
–  Broadcast-independent application
§  not associated with any broadcast service
§  downloaded via broadband and accesses all of its associated data via
broadband
–  Broadcast-related application
§  associated with one or more broadcast services or one or more broadcast
events within a service
§  may be launched automatically ("autostart") or explicitly upon user request.
§  may be downloaded broadband or broadcast and may access its data via
either
Standards – HbbTV
German - HbbTV/CE-HTML Offers
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ZDF Mediathek
Das Erste Mediathek
Das Erste EPG
Einsfestival Mediathek
ARTE TV
ARTE Live Web
Tagesschau
BR Rundschau
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Pro 7 Startleiste
Sat 1 Startleiste
MyVideo.de
Welt Online
•  IRT Portal
•  Inverto Portal
•  Youtube for HBB by
madsolutions
Putpat
Q-Tom
Picasa
eBay (via Jaast)
Spox
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•  BR Klassik
•  Radio Bremen Mediathek • 
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•  RadioTime
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RTL digitaltext
•  Volkswagen TV
Germany's next Topmodel •  Mercedes-Benz TV
•  Maxdome
Welt der Wunder
•  SWR Mediathek
•  MediaMakrt
Mediathek
ProSieben Videocenter
•  VideoWeb Internetportal •  Mediencenter Telekom
SAT.1 Videocenter
•  Humax Portal
Standards – HbbTV
Further German HbbTV/CE-HTML Offers
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NUNA.tv
TV-ID
CineTrailer.tv
smartPortal
FIFA Frauen WM 2011
tennislive.tv
smartPORTAL
Nigel and Victoria
spobox.tv
Krone.at
Virgile EPG
France.tv Roland Garros
2011
•  Panoramabilder Alpen
•  MySpass.de
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PotsdamTV
Hamburg 1 Fernsehen
München Live TV
Telecinco.es
portalZINE TV
Wikipedia
Tuneln Radio
Liverservice.de
Viewster.tv Kino
yellowmap.de
aupeo! Musikportal
DrDish HbbTV
TV Movie
MeteoConsult Wetter
Funspot.tv Spiele
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Kicker Online
RAN Liveticker
Mikestar Online Karaoke
Heute 100 sec
NiederschlagsRadar.de
golfdigital.tv
shralp!
Freshmilk TV
TV-ID
AutoBILD.de
Das Telefonbuch
Dailymotion
Anixe iTV News
TV Movie
Sport 1
Ticketmaster (by APS)
Home Shopping Europe 24
Outlook
Next Gen TV Technologies
•  HTML5: for more powerful apps
•  HTTP Adaptive Streaming: MPEG-DASH
•  Content Protection/DRM in web browser: CENC/CFF
•  New remote controls and input devices: companion
Outlook
Next Gen TV Technologies
•  Today browsers are more than just HTML interpreter and render.
•  HTML, CSS, and JavaScript, A/V Codec
•  Plugins (Flash, Silverlight, ...)
•  HTML5 hype - Advantages of native- compared to Web-applications
decreases
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Geolocation API
Video element
Canvas (drawing images)
Web Workers: spawn background workers running scripts in parallel
Contacts API: provides access to a user's unified address book.
Websockets
Hardware acceleration (WebGL…)
•  HbbTV 2.0
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....
Adaptive Streaming
§  Two primary components
–  A media format delivered over HTTP as file “segments”
–  A presentation description file (“manifest”) to provide information to a
player about the media available
§  Uses HTTP and existing content delivery infrastructure
–  Video passes through firewalls, NATs etc. same as web pages
§  Client selects from video files encoded at different bitrates
–  Adapts to changing network conditions and throughput
–  Maintains continuous playback at the highest quality the network can
currently support
§  Dynamic Adaptive Streaming over HTTP (DASH)
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Common encryption / common file format
§  A single file format for:
–  Multiple media/device profiles
§  Personal Devices
§  Standard Def Devices
§  High Def Devices
–  Multiple DRMs
§  Support for many DRM products, but with
§  Common Encryption
–  Multiple delivery systems
§  Internet File Download
§  Progressive (stream-like) Download
§  Broadcast
–  Based on industry standards
Zap‘n‘shake
Service examples and demos
Demos
HbbTV Car Configurator
Demos
TV Predictor – your personal TV experience
•  HbbTV based personalized Recommender for TV Programs
•  Approaches
•  Content-based Filtering
•  User Similarity
•  Rating Prediction
•  Clustering
•  Training of User Interests
•  Association Rules
•  Combines Item-Recommendations
and Advertisements
Demos
HeliView on SmartTVs -Interactive TV with interactive video
Q&A
THANK YOU FOR YOUR ATTENTION
Media Web Symposium 2011
Tutorial 2: Application Development for 3 Screens
Fraunhofer Institute for Open
Communication Systems
Kaiserin-Augusta-Allee 31
10589 Berlin, Germany
www.fokus.fraunhofer.de

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