SUN CARE TRENDS

Transcription

SUN CARE TRENDS
SUN CARE TRENDS
2013
The information set forth herein does include proprietary and
confidential information of Symrise and must be treated in
confidence and not be used by the recipient hereof unless
otherwise agreed to in writing by Symrise
PAGE 2
SUN CARE TRENDS
AGENDA
MARKET OVERVIEW
Skin care & Sun Care Market Figures
Major Segments & Players
MARKET TRENDS
Consumer Insights
Product Segmentation & Market Illustrations
New Launches Analysis
PAGE 3
MARKET OVERVIEW
Market Figures: Global Market & Major Players
MARKET TRENDS
Consumer Insights,
Product Segmentation & Market Illustrations
SUN CARE TRENDS
FROM CONSUMER STAND POINT
3 TYPES OF NEEDS
Skin-tone beauty:
Manage sun exposure and protection
Control and achieve the color and tone you love
Skin parasol:
The sun triggers or aggravate many skin & hair concerns
Consumers are aware of the need for sun protection
Sensitive skin:
Sun protection should be skin-friendly and skin-intelligent
especially for sensitive skins
Sources: Symrise LE Consumer Database 2012, 2013 (26 500 interviews in Br, Ch, Fr, Ger, Ind, S-Kor, Mex, Rus, UK, USA),
Global Sensitive Skin Exploration 2012, Global Heat & Cold Exploration 2012, Global Light Brown to Dark Skins 2013
PAGE 6
SUN CARE TRENDS
FROM CONSUMER STAND POINT
SKIN-TONE BEAUTY:
Manage sun exposure and protection to control and achieve the color and tone you love
Skin color is cultural, some want to look darker, some want
to look lighter
Unevenness is a key concern
Oiliness and shininess can also be
55% Brazilians as well as 55% Indians will not go in front of
people if they have a problem of tanning
“I’m a worshipper of the sun but I don’t get too burned/red.
Healthy moderation” (Germany, 35 y.o., 2010)
“When I’m driving to work, sun shines on my skin, and the
heat starts making my face feel a bit oily and shiny again. I
feel the urge to wipe it off.” (Johannesburg, intermediate
skin, 30yrs, 2013)
Sources: Symrise LE Consumer Database 2012, 2013 (26 500 interviews in Br, Ch, Fr, Ger, Ind, S-Kor, Mex, Rus, UK, USA),
Global Sensitive Skin Exploration 2012, Global Heat & Cold Exploration 2012, Global Light Brown to Dark Skins 2013
PAGE 7
SUN CARE TRENDS
FROM CONSUMER STAND POINT
SKIN PARASOL:
The sun triggers or aggravate many skin & hair concerns. Consumers are aware of the need
for sun protection
Awareness is increasing globally: in addition to sunburn,
the sun is identified as a factor for spots & pigmentation
issues, inflam-aging and sensitivity issues, lax body skin,
premature wrinkles as well as cancer
Heat is also a concern
The sun is often blamed with other extrinsic factors such as
pollution and climate harshness
SP is everywhere from face care and color cosmetics to
body care and baby products
70% of British people agree wrinkles can be avoided with it
vs. 89% of Mexicans
‘I have seen people baking in the sun who have this
leathery look’ (Lisa, 42 y.o. USA 2010)
‘I wanted to be brown when I was a teenager, now I protect
myself” (woman 26, France 2012)
Sources: Symrise LE Consumer Database 2012, 2013 (26 500 interviews in Br, Ch, Fr, Ger, Ind, S-Kor, Mex, Rus, UK, USA),
Global Sensitive Skin Exploration 2012, Global Heat & Cold Exploration 2012, Global Light Brown to Dark Skins 2013
PAGE 8
SUN CARE TRENDS
FROM CONSUMER STAND POINT
SENSITIVE SKIN:
Sun protection should be skin-friendly and skin-intelligent, especially for sensitive skins
Consumers are aware SPF can trigger irritations
Some complain that SP product stifle the skin
They want to avoid cosmetic intolerance as well as longterm reactions
In Russia 12% consumers use sun protection specifically
formulated for sensitive skins vs. 32% in Brazil
“(the product) must not leave the skin oily, it mustn't leave
any irritations behind...especially in regard to sun bathing
there are these waterproof things... I look like a "streusel
cake" afterwards” [meaning skin is irritated, shows red
spots] (woman, Germany 2010)
Sources: Symrise LE Consumer Database 2012, 2013 (26 500 interviews in Br, Ch, Fr, Ger, Ind, S-Kor, Mex, Rus, UK, USA),
Global Sensitive Skin Exploration 2012, Global Heat & Cold Exploration 2012, Global Light Brown to Dark Skins 2013
PAGE 9
SUN CARE TRENDS
PRODUCT SEGMENTATION
SCIENTIFIC CARE/SKIN
ACTIVE TAN
HEALTHY TAN
ANTI-AGE
DEEP PROTECTION
ESTABLISHED
RISING / NICHE
NATURE PROTECT
SENSITIVE /
ALLERGIC SKIN
“ MED ”
KIDS / SENSITIVE
KIDS / FUN
COLOUR
ESTABLISHED
ANTI-BROWN SPOT
PROTECT & ANTISAGGING
SUPER PLUS CARE
REFRESH &
BEYOND
PROTECT & SLIM
BASIC PROTECTION
ESTABLISHED
LIGHT TEXTURES
BASIC
PROTECTION
(UV Protection,
with SPF)
MULTI PURPOSE
FACE CREAM
TAN & SLIM
SKIN GLOW
RISING / NICHE
COOLING
“EVEN WET”
PROTECTION
ESTABLISHED
RISING / NICHE
SELF TAN
GRADUAL TAN
PROTECT & TAN
TAN PROLONGER /
ENHANCER
RADIANT SKIN
BEAUTY-SENSORIALITY
HYGIENE-HEALTH
CELL PROTECTION
ANTI-AGE
PROTECTION
BEYOND PROTECTION
AFTER SUN /
SOS REPAIR
RISING / NICHE
(Water or Sweat Resistant)
DEEP TAN
TARGET ZONES
INTENSE TAN OIL
TAN & PROTECT OIL
TROPICAL FEELING
ESSENTIAL TAN
GLAM’ TAN
HERITAGE FRAGRANCE
PAGE 10
SUN CARE TRENDS
PRODUCT SEGMENTATION
SCIENTIFIC CARE/SKIN
ACTIVE TAN
BEAUTY-SENSORIALITY
HYGIENE-HEALTH
HEALTHY TAN
BASIC PROTECTION
ESTABLISHED
LIGHT TEXTURES
BASIC
PROTECTION
(UV Protection,
with SPF)
RISING / NICHE
COOLING
“EVEN WET”
PROTECTION
(Water or Sweat Resistant)
TARGET ZONES
ESSENTIAL TAN
GLAM’ TAN
HERITAGE FRAGRANCE
PAGE 11
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
BASIC PROTECTION
CLEAR AEROSOL SPRAYS
13
NIVA (EU)
Moisturising Sun
Lotion
AMBRE SOLAIRE (EU)
Sun Spray
12
LANCASTER
Sun Men AntiSunburn Mist Quick
& Dry SPF 15
12
OMBRA (DE)
EASY Protect Light
Touch Sun Spray
SPF 50
SOLTAN
Invisible Dry Touch
Transparent Sun
Care Spray SPF 50
WET SKIN
13
LIGHT TEXTURES
13
PIZ BUIN
Wet Skin
Transparent Sun
Spray SPF 15
13
LANCASTER
Sun Sport Invisible
Mist Wet Skin
Application SPF 30
LANCASTER
Kids Sun Wet Skin
Application
- Invisible Mist SPF 50
- Comfort Cream SPF
50
TARGET ZONES
SUNOZON (DE)
Sun Spray
Soft & Light
NIVEA (WW)
Light Feeling
Sun Lotion
13
AMBRE SOLAIRE (EU)
Clear Protect+
Protection Range
L’OREAL PARIS
Sublime Sun
Invisible Spay
13
12
OMBIA (DE)
Sun Stick for face
& lips
SPF 30
PIZ BUIN (EU)
Mountain Sun
Cream + Lip Stick
12
SOLTAN (EU)
Active Ultra
Resistance
Sunstick For Lips
& Face SPF 30
ESSENTIAL TAN / BASIC PROTECTION
PAGE 12
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
COOLING
13
13
NIVEA
Protect & Refresh
Spray Invisible
Cooling Mist
13
13
OMBIA (DE)
After Sun Gel
Extra Cooling
OMBRA (DE)
Cooling After Sun
Lotion
PIZ BUIN
After Sun Soothing &
Cooling Moisturising
Lotion
LIGHT TEXTURES FACE & DECOLLETE
13
13
SUNDANCE (DE)
Mattifying Sun Fluid
SPF 30
SUNDANCE (DE)
Mattifying Après
Fluid
ESSENTIAL TAN / BASIC PROTECTION
PAGE 13
SUN CARE TRENDS
MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT
ESTABLISHED
RISING TODAY
“EVEN WET” PROTECTION
BASIC PROTECTION
12
NEUTROGENA
(US)
Wet Skin
12
AVEENO (US)
COPPERTONE (US)
Hydrosport
Wet’n Clear
Sunscreen
Sunscreen
Spray SPF 30
Continuous Spray
SPF 30
12
NEUTROGENA (US)
NEUTROGENA (US)
Wet Skin Sunblock
Wet Skin Kids Sunblock
Lotion SPF 45+
Stick SPF 70
13
COPPERTONE (US)
Foaming Lotion Sunscreen
Broad Spectrum SPF 15
HAWAIIAN TROPIC (US)
Silk Hydration
Lotion Sunscreen
12
SUNDOWN (BR)
12
Senses Sunblock
Range SPF 15, 30, 50
COPPERTONE (US)
SPORT® PRO Series with
DuraFlex™ Continuous
Spray SPF 15 Sunscreen
TARGET ZONES
13
BANANA BOAT (US)
Protect & Hydrate
SPF 50 2 in 1
Sunscreen & Moisturizer
13
COPPERTONE (US)
Tattoo Guard Lotion
SPF 50
13
COPPERTONE (US)
Tattoo Guard Stick
SPF 50
COOLING
LIGHT TEXTURES
NEUTROGENA (US)
Ultra Sheer Dry-Touch
Sunblock SPF 100+
COPPERTONE (US)
Oil Free Foaming Lotion
SPF 75+
NEUTROGENA (ASIA)
Fresh Cooling Sunblock Gel
SPF45
13 BANANA BOAT (US)
Sport Performance
Cool Zone
SPF 30
HERA (KR)
Sunmate Cooling
Mousse SPF 50
ESSENTIAL TAN / BASIC PROTECTION
PAGE 14
SUN CARE TRENDS
ESSENTIAL TAN MAJORS NEWS
RISING TODAY
LIGHT TEXTURES
Light milks / lotions: still very present in the market
Special products for face and décolleté
COOLING
Aldi South has launched in 2012 two After Sun Products with cooling ingredient: After Sun
Fluid and After Sun Gel Extra Cooling. In 2013 new launch of Cooling After Sun form Piz Buin
NIVEA SUN: New launch of Protect & Refresh (Aerosol) Spay Invisible Mist SPF 20, 30 + 50
in the EU
“EVEN WET” PROTECTION
Launched in 2011 in the USA, Wet Protection products have 2013 reached Europe:
Piz Buin Wet Skin Transparent Sun Spray SPF 15 + 30
LANCASTER Sun Sport Invisible Mist Wet Skin Application SPF 15 + 30
LANCASTER Kids Sun Wet Skin Application Comfort Cream SPF 50
LANCASTER Kids Sun Wet Skin Application Invisible Mist SPF 50
ESSENTIAL TAN
PAGE 15
SUN CARE TRENDS
ESSENTIAL TAN MAJORS NEWS
RISING TODAY
TARGET ZONES
Some launches and also relaunches of products for face, décolleté and hands
New products and products claims fir lip care sticks and balms
Mountain / Winter products: some launches of combination products (cream + Stick) in
Germany and form Piz Buin
AEROSOL SPRAYS
Aerosol sprays have been very popular in the US since years. In Europe there were only a
few products on the market until 2012. This year different aerosols have been launched by
Boots, Rossmann, Aldi North and South:
Clear Aerosol Sprays (alcohol based)
Light feeling Aerosol Sprays Sprays (emulsion like)
Aerosol Sprays for kids (emulsion like)
After Sun Aerosol Sprays (foam)
ESSENTIAL TAN
PAGE 16
SUN CARE TRENDS
ESSENTIAL TAN - MAJOR NEWS 2012 / 2013
AEROSOL SPRAYS
12
OMBRA + OMBIA (DE)
Easy Protect Light Touch
Sun Spray SPF 50+
MAJOR CLAIMS
13
12
LANCASTER (EU)
Sun Men Anti Sunburn Protective
Mist Quick & Dry SPF 15
12
12
SOLTAN (UK)
SOLTAN ONCE (UK)
Invisible Dry-Touch Tranparent Invisible Dry-Touch Tranparent
Suncare Spray SPF 30
Suncare Spray SPF 30
Extra easy to apply at all angles (360 sprayable)
100 % transparent / fresh and invisible*
Disappears into the skin instantly
Specially designed for men : penetrates in record time even on hairy zones*
Leaving no white marks or greasy residue
INGREDIENTS
(Extra) water resistant
Acrylates/Octylacrylamide Copolymer (film former)
Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer (film former)
ESSENTIAL TAN
PAGE 17
OMBIA
EASY PROTECT SUN SUN SPRAY SPF 50
12
•
•
With balanced UVA/UVB immediate protection: The transparent Ombra Sun Spray Light Touch
protects reliable and immediately against sunburn. The light texture is easy to dpread without
leaving white traces. Non greasy and tacky. Extra easy and quick to apply – at all angles
CLAIMS : Extra easy to apply / 360°
°sprayable / 100 % transparent / Extra water resistant
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Synthetic
Anti-Oxidant
Film Former
Acrylates/Octylacrylamide Copolymer
Synthetic
Water resistance
UVB Filters
Ethylhexyl Salicylate
Octocrylene
Dithetalhexyl Butamido Triazone
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Synthetic
PAGE 18
12 Year of launch
SUN CARE TRENDS
ESSENTIAL TAN - MAJOR NEWS 2013
WET SKIN
13
INGREDIENTS
MAJOR CLAIMS
PIZ BUIN (EU)
Wet Skin Transparent Sun Spray
SPF 15 + 30
13
LANCASTER (EU)
Sun Sport Invisible Mist Wet
Skin Application SPF 15 + 30
13
13
LANCASTER (EU)
Kids Sun Wet Skin Application
Comfort Cream SPF 50
LANCASTER (EU)
Kids Sun Wet Skin Application
Invisible Mist SPF 50
PIZ BUIN® WET SKIN™, the first line of sunscreen from PIZ BUIN® designed to be applied directly to wet or dry skin.
Transparent Sun Spray cuts directly through water, absorbing instantly into the skin. The formula hydrates the skin to
make sure your skin doesn’t dry out while you enjoy your time in the sun.
LANCASTER SUN SPORT This time-saving, new generation water & sweat resistant, anti-sand mist can be applied
even on wet skin, without leaving traces after spreading, and provides broad-spectrum UVA/UVB & INFRARED
protection to match your active lifestyle.
LANCASTER SUN Kids On vacation, kids spend most of their time in the water. They also have delicate, more sunreactive skin. Anti-sand, water-resistant, high UVA, UVB and Infrared protection Sun For Kids can be applied, even on
wet skin, without leaving traces, to make life easier for mums!
Acrylates/Octylacrylamide Copolymer (PIZ BUIN)
Octyldodecyl Citrate Corsspolymer (PIZ BUIN)
ESSENTIAL TAN
PAGE 19
PIZ BUIN
WET SKIN TRANSPARENT SUN SPRAY SPF 50
13
•
New PIZ BUIN® WET SKIN™, the first line of sunscreen from PIZ BUIN® designed to be applied
directly to wet or dry skin. PIZ BUIN® WET SKIN™ Transparent Sun Spray is different. While
ordinary transparent sunscreen can compromise your protection by mixing with water when applied
on wet skin, PIZ BUIN® WET SKIN™ Transparent Sun Spray cuts directly through water,
absorbing instantly into the skin. The formula hydrates the skin to make sure your skin doesn’t dry
out while you enjoy your time in the sun.
•
CLAIMS Non-greasy / easy to apply / extra water resistant / can be applied on wet or dry
skin
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Tocopherol Acetate
Synthetic
Anti-Oxidant
Film Former
Acrylates/Octylacrylamide Copolymer
Octyldodecyl Citrate Corsspolymer
Synthetic
Water resistance
Emollients
Ethyl Methicone
Cetyl Dimethicone/bis-Vinyldimethicone Crosspolymer
Synthetic
Skin feel
UVB Filters
Homosalate
Octocrylene
Ethylhexyl Salicylate
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Synthetic
PAGE 20
13 Year of launch
LANCASTER
KIDS WET SKIN APPLICATION COMFORT CREAM SPF50
13
•
On vacation, kids spend most of their time in the water. They also have delicate, more sunreactive skin. Anti-sand, water-resistant, high UVA, UVB and Infrared protection. Sun For
Kids can be applied, even on wet skin, without leaving traces, to make life easier for mums!
•
CLAIMS smooth / water resistant / anti-sand & tearless cream can be applied on wet or dry
skin / without leaving traces after spreading / provides broad-spectrum UVA/UVB &
INFRARED protection
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Synthetic
Anti-Oxidant
Infrared Protection
Angelica Archangelica Root Extract
Camellia Sinensis Leaf Extract
Coffea Arabica Seed Extract
Pongamia Pinnata Seed Extract
Natural
Ptotection against
long term sun
related damage
Alternative mineral
powder
Bambus Arundinacea Stem Extract
Natural
Skin feel
UVB Filters
Octocrylene
Ethylhexyl Salicylate
Titanium Dioxide
Phenylbenzimidazole Sulfonic Acid
Ethylhexyl Methoxycinnamate
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Synthetic
13 Year of launch
PAGE 21
SUN CARE TRENDS
ESSENTIAL TAN - MAJOR NEWS 2012 / 2013
TARGET ZONES + MOUNTAIN / WINTER PRODUCTS
13
SUNDANCE (DE)
OMBIA (DE)
Sun Stick SPF 30 Sensitive Lip Care
SPF 50
MAJOR CLAIMS
12
12
SUNDANCE(DE)
Kids Active Stick
SPF 50+
12
SOLTAN ACTIVE (EU)
Ultra Resistance Sunstick
Lips & Face SPF 30
12
PIZ BUIN (EU)
Mountain Sun Cream
+ Lip Stick SPF 30
12
SUNDANCE(DE)
Winter Kombi
Cream + Stick SPF 30
Ideal for active Kids – in winter and in summer.
For lips or face & lips
Easy to apply, especially on sun exposed areas
water resistant; extra resistance from water, sweat and extreme conditions like sun, wind, water snow
& cold weather
INGREDIENTS
Without fragrance, color and preservatives (only sensitive product)
Cold Complex Shield: Trehalose, Shea Butter and Glycerin
Edelweiß Extract (White star of the glacier)
Vitamin E
Panthenol
ESSENTIAL TAN
PAGE 22
OMBIA
SUN SUN STICK SPF 30
13
•
Sun Stick for face and lips is protecting reliable against sunburn and additional in winter against
cold. Easy application on the extreme sun sensitive skin parts like nose, ears, forehead and lips.
Special waxes and caring oils prevent the skin from drying and leave a soft and smooth skin
feeling.
•
CLAIMS for face and lips / easy to apply / water resistant
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Synthetic
Anti-Oxidant
Waxes
Cera alba (Beeswax)
Euphorbia Cerifera (Candelilla Wax)
Copernicia Cerifera (Carnauba Wax)
Natural
Caring Oils
Ricinus Communis Seed Oil
Butyrospermum Parkii Butter (Shea Butter)
Natural
UVB Filters
Ethylhexyl Triazone
Synthetic
UVA Filters
Diethylamino Hydroxbenzyl Hexyl Benzoate
Synthetic
Caring + Skin feel
Caring
PAGE 23
13 Year of launch
SUNDANCE
KIDS ACTIVE-STICK SPF 50+
12
•
The balanced UVA/UVB filter system protects the extra sun sensitive and delicate children’s skin.
Ideal for active kids – in winter and in summer. The stick is suited for the application on the extra
sun sensitive areas of the skin like nose, ears, forehead and lips. The skin will be immediately
protected against sunburn and in winter additional against cold. Caring oils and waxes prevent the
kid’s skin from drying.
•
CLAIMS for face and lips / protects against sunburn and cold in winter
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Tocopherol Acetate
Synthetic
Anti-Oxidant
Waxes
Cera alba (Beeswax)
Copernicia Cerifera (Carnauba Wax)
Natural
Oils
Ricinus Communis Seed Oil
Helianthus Annuus Seed Oil
Natural
Caring
Color
CI40800 (beta Carotene)
Natural
Color
UVB Filters
Octocrylene
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Methylene Bis-Benzotriazolyl Tetramethylbutylphenol
(nano)
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Caring
Synthetic
PAGE 24
12 Year of launch
PIZ BUIN
MOUNTAIN SUN CREAM + LIP STICK
12
•
“The PIZ BUIN® Mountain range has been specially designed to help you make the most of your
time in the mountains. All products (except the lipstick) feature an innovative formulation that
delivers the special protection needed in high altitude conditions.
•
CLAIMS : Protecting (mountain condition, long-term sun damages) / Long-Lasting
Moisturizer
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Cold Complex Shield
Glycerin
Butyrospermum Parkii Butter
Trehalose
Synthetic / Botanical
Botanical
Botanical (glucose derivated)
Moisturising
Nourishing
Moisturizing
Vitamin E
Tocopherol**
Tocopheryl Acetate*
Synthetic
Anti-Oxidant
Edelweiss Extract
Leonthopodium Alpinum Extract
Botanical
Protecting longterm sun damages
UVB Filters
Ethylhexyl Salicylate
Octocrylene
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane**
Methylene Bis-Benzotriazolyl Tetramethylbutylphenol
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine**
Diethylamino Hydroxybenzoyl Hexyl Benzoate
Synthetic
*Ingredient present only in the Lipstick
**Ingredient present in the Lipstick & the Cream
PAGE 25
12 Year of launch
SUN CARE TRENDS
ESSENTIAL TAN - MAJOR NEWS 2013
COOLING
13
PIZ BUIN (EU)
After Sun Soothing & Cooling
Moisturising Lotion
OMBIA (DE)
After Sun Gel Extra
Cooling
MAJOR CLAIMS
OMBRA (DE)
Cooling After Sun
Lotion
13
13
NIVEA SUN immediate protection; pleasurable cooling effect that leaves your skin refreshed;
transparent; non-greasy; quickly absorbed; no white marks on your skin; easy to apply, especially on
sun exposed areas
INGREDIENTS
NIVEA SUN (EU)
Protect & Refresh Spay
Invisible Mist SPF 20, 30 + 50
13
Alcohol
OMBRA intensive cooling and refreshing skin care; with Panthenol, Aloe Vera and cooling complex,
cares sun stressed skin, moisturising
PIZ BUIN 24h moisturisation; ultra fresh; non-greasy; fast absorbing; with mint extract for an
immediate and lasting cooling effect.
Menthol / Mint Extract
Panthenol
Aloe Vera
Vitamin E
ESSENTIAL TAN
PAGE 26
NIVEA
SUN PROTECT & REFRESH SPRAY SPF 30
13
•
NIVEA SUN Protect & Refresh Invisible Cooling Mist provides immediate protection and has a
pleasurable cooling effect that leaves your skin refreshed. It is easily applied: the transparent, nongreasy spray in quickly absorbed and leaves no white marks on your skin. The continuous spray
works from all angles without repeated pumping. The pleasant application is combined with a highly
effective UVA/UVB protection system.
•
CLAIMS : immediate protection / refreshing and silky skin feeling / water resistant
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Refreshing
Alcohol
Menthol
Natural
Synthetic
Refreshing and
Cooling
Film former
Acrylates/Octylacrylamide Copolymer
Synthetic
Water resistance
UVB Filters
Homosalate
Octocrylene
Ethylhexyl Salicylate
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Synthetic
PAGE 27
13 Year of launch
OMBRA
COOLING AFTER SUN LOTION
13
•
OMBRA Cooling After Sun Lotion is an intensive cooling and refreshing skin care product especially
for the needs of sun stressed skin. The cooling formulation with Panthenol, Aloe Vera* and a
special cooling-complex cares sun stressed skin and increases the moisture content of the skin .
For a soft and supple skin. If used on a regular basis the Cooling After Sun Lotion helps to maintain
a beautiful and attractive tan.
•
CLAIMS : cooling / moisturizing care / freshness “kick” / with wild water mint
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Cooling
Alcohol
Mentha Aquatica Leaf Extract (Water mint)
Menthol
Natural
Botanical
Synthetic
Refreshing and
Cooling
Panthenol
Panthenol
Synthetic
Moisturizing
Moisturizer
Glycerin
???
In crease of
mositure content
* Contains Aloe very is mentioned on the back of the packaging, but not listed in the ingredients!
PAGE 28
13 Year of launch
SUN CARE TRENDS
ESSENTIAL TAN - MAJOR NEWS 2013
LIGHT TEXTURES FACE & DECOLLETE
13
13
INGREDIENTS
MAJOR CLAIMS
SUNDANCE (DE)
Mattifying Sun Fluid
SPF 30
SUNDANCE (DE)
Mattifying Après Fluid
For face & décolleté
Light texture
Reduces the appearance of shine
Distarch Phosphate
Silica
ESSENTIAL TAN
PAGE 29
SUNDANCE
MATTIFYING SUN FLUID SPF 30
13
•
The photostable and balanced UVA/UVB broadband filter system and Vitamin E protect the skin
immediately against sunburn and prevent when used regularly sun induced dark and age spots.
The extra light fluid has been developed for the needs of the sensitive skin of face and décolleté
and reduces the appearance of shine. With an effective, long lasting moisturizing complex with
Glycerin and Provitamin B 5. The fluid is easily applied, rubes in quickly without being tacky..
Water resistant.
•
CLAIMS : for face & décolleté / light texture / reduces the appearance of shine
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Synthetic
Anti-Oxidant
Moisturizer
Glycerin
Propylene Glycol
Synthetic
Moisturizing
Additives
Distarch Phosphate
Silica
Synthetic
Natural?
Reduce shine /
light texture
Polymer
VP/Hexadecene Copolymer
Synthetic
Water resistance
UVB Filters
Octocrylene
Ethylhexyl Salicylate
Titanium Dioxide (Nano)
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Synthetic
PAGE 30
13 Year of launch
SUN CARE TRENDS
PRODUCT SEGMENTATION
SCIENTIFIC CARE/SKIN
ACTIVE TAN
HEALTHY TAN
DEEP PROTECTION
ESTABLISHED
RISING / NICHE
NATURE PROTECT
“ MED ”
KIDS / SENSITIVE
KIDS / FUN
COLOUR
BEAUTY-SENSORIALITY
SENSITIVE /
ALLERGIC SKIN
HYGIENE-HEALTH
BEYOND PROTECTION
AFTER SUN /
SOS REPAIR
REFRESH &
BEYOND
ESSENTIAL TAN
GLAM’ TAN
HERITAGE FRAGRANCE
PAGE 31
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
AFTER SUN / SOS REPAIR
13
SUBLIME SUN (FR)
Apès Soleil Lait
Réparateur
NIVEA (WW)
SOS Repair
After Sun Lotion
13
12
SUNDANCE (DE)
SOS Anti-Redness
After Sun Lotion
OMBIA (DE)
SOS Anti-Redness
After Sun Milk
REFRESH & BEYOND
13
13
12
SUBLIME SUN (FR)
Apès Soleil Gelée Fraîche
Hydratante
AMBRE SOLAIRE (EU)
24H Moisturizing
Soothing Gel with Aloe
Vera
AMBRE SOLAIRE (EU)
After Sun Refreshing
Sorbet Pomegranate +
Melon
13
AMBRE SOLAIRE (EU)
After Sun Intensive
Replenishing Treatment
SOS Sunburns
OMBRA (DE)
Sensitive After Sun
Cooling Herbs Gel
HEALTHY TAN / BEYOND PROTECTION
PAGE 32
SUN CARE TRENDS
MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT
ESTABLISHED
RISING TODAY
AFTER SUN / SOS REPAIR
13
CENOURA E BONZE (BR)
After-Sun Moisturising Lotion
with Insect Repelent
REFRESH & BEYOND
AVON (BR)
After-Sun Moisturising
Refreshing Gel
HAWAIIN TROPIC (US)
Silk Hydration - After Sun
13
DERMAGLOS (BR)
Refreshing
& Decongestant
After-Sun Gel
13
13
DERMAGLOS (BR)
Repairing After-Sun Lotion
13
NATURA (MX)
After Sun Hydrating Lotion
CLARINS (US)
Self Tanning After Sun
Moisturizer
CLARINS (US)
After Sun Replenishing
Moisture Care for Face and
Décolleté
SISLEY (US)
Self Tanning
Hydrating
Body Skin Care
JOSIE MARAN (US)
Argan Self-Tanning
Body Wash
13
LA ROCHE-POSAY
Anthelios - Melt-In
Sunscreen
Face Lotion SPF 60
13
LA ROCHE-POSAY
Anthelios - Mineral
Tinted Ultra Light
Sunscreen Face
Fluid Broad
Spectrum SPF 50
HAWAIAN TROPIC (AR)
After Sun Gel
Cool Aloe Ice
HEALTHY TAN / BEYOND PROTECTION
PAGE 33
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
SENSITIVE / ALLERGIC SKIN
12
ULTRA SENSITIVE (MED)
12
13
NIVEA (EU)
Pure & Sensitive
Sun Lotion + Spray
SPF 50
SUNDANCE (DE)
Kids Dermo Sun Cream
SPF 50+
KIDS / SENSITIVE
NIVEA (WW)
Kids Pure & Sensitive
Range
SUNDANCE (DE)
Med Ultra Sensitive
Sun Balm
12
SOLEIL BIAFINE (FR)
Sun Protection range
AMBRE SOLAIRE (EU)
Kids Rapido Continuous
Spray SPF 50
13
MIXA (FR)
Optimum Tolerance
Face & Body SPF50
AMBRE SOLAIRE (EU)
Sensitive Expert + Range
(UK: Sensitive Advanced)
KIDS / FUN COLOUR
13
SOLTAN (EU)
Kids Sensitive UltraLight Sunscreen Lotion
SPF 30
13
Sublime Sun (FR)
Kids Spray Multiposition
SPF 50
12
13
13
OMBRA (DE)
Easy Protect Kids
Sun Spray SPF 30
(colored)
13
OMBRA (DE)
Kids Sun Stick
SPF 50+ (colored)
AMBRE SOLAIRE (UK)
Kids Resisto Coloured
Spray SPF 50+
SUNDANCE (DE)
Kids Sun Spray
SPF 30
(Aerosol)
HEALTHY TAN / DEEP PROTECTION
PAGE 34
SUN CARE TRENDS
MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT
ESTABLISHED
RISING TODAY
SENSITIVE / ALLERGIC SKIN
“ MED ”
12
HAWAIIAN TROPIC (US)
Oil Free Sensitive Skin
Continuous Spray Lotion SPF 50
LA ROCHE POSAY
(BR)
Anthelios XL
Cream SPF60
COPPERTONE (US)
Water Babies Range
KIDS / SENSITIVE
COPPERTONE (US)
Water Babies Foaming
Lotion SPF 75+
KIDS / FUN COLOUR
12
COPPERTONE (HK)
Baby Sunscreen Milk, SPF 35
NATURA (BR)
Sunscreen Spray
SPF 30
HAWAIIAN TROPIC (US/AR)
Baby Creme Lotion
Sunscreen SPF50
SUNDOWN (BR)
Kids Color
SPF 30
YES TO CUCUMBERS (US)
Kids Natural Sunscreen
SPF 40
HEALTHY TAN / DEEP PROTECTION
PAGE 35
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
NATURE PROTECT
YVES ROCHER (EU)
Protectyl Vegetal
Suncare Range
LOVEA BIO (FR)
Medium protection
SPF 15
BIO BEAUTE by NUXE
Suncare Range
SNO BIOFLOWERS (FR)
Suncare Range
AVEDA (WW)
SunCare
HEALTHY TAN / DEEP PROTECTION
PAGE 36
SUN CARE TRENDS
MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT
ESTABLISHED
RISING TODAY
NATURE PROTECT
OCEAN POTION SUNCARE (US) 12
Natural Daily SPF 30 Sunblock
BANANA BOAT (US)
Natural Reflect
Sunscreen Lotion SPF
50+
YES TO CUCUMBERS (US)
Natural After Sun Serum
with Shimmer
Soothing
AVEENO (US)
Natural Protection Lotion
SPF 50
BANANA BOAT (AU)
Kids Mineral Protect
Sunscreen SPF 30+
HAWAIAN TROPIC (AR)
Sunscreen Spray Bio
SPF 30 & 50 UV A / UV B
AVON NATURALS (CH)
Whitening Sunscreen Lotion SPF 15
SUNDOWN (BR)
I‘m Green range Range SPF 15, 20, 30
HEALTHY TAN / DEEP PROTECTION
PAGE 37
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
SENSITIVE SKIN + MED
Sensitive products are in part of a lot of suncare ranges since years. In the last two years a new
“Med” segment is rising especially in Germany with stronger, more medical appearing claims
Established claims for the Sensitive and med segment are:
Without perfume, preservatives, emulsifier and colorants
For extra sun-sensitive skin / Ultra Sensitive
Helps to minimize the risk getting sun- induced skin irritations / For allergic skin / Helps to avoid
sun allergy and Mallorca acne
New 2011 for some products: Suitable for neurodermatitis
For some of the Sensitive products in Germany the use of the claim :
Skin compatibility tested and confirmed by “Deutschen Allergie- und Asthma Bund e.V. (DAAB).
RISING TODAY
Pure & SENSITIVE / SOS ANTI-REDNESS
Beiersdorf has introduced in 2011 for kids “Pure & Sensitive” products. In 2012 the have launched
this kind of product also for adults:
100% free of perfume, color, preservatives
With very high UVA protection
Beiersdorf has introduced in 2011 SOS After Sun Repair Lotion which Supports the regeneration
of sun-stressed skin. In 2012 und 2013 several private label brands followed this trend
HEALTHY TAN
PAGE 38
SUN CARE TRENDS
MARKET ILLUSTRATIONS
RISING
For Kids there are two different main categories on the market: Safety and Fun. For both are new
products on the market in 2013.
KIDS - SENSITIVE
Established claims for Kids “Safety” segment are:
With very high UVA-protection
100% free from perfume, colourants and preservatives
Very water resistant
Suitable for neurodermatitis
Hypoallergenic
Tested under pediatric control
KIDS - FUN / COLOUR
Claims for the „Fun“ segment:
Without preservatives or parabens
Colored (turquoise, orange)
With fantastic perfume; with apricot scent
With stem cell protection
HEALTHY TAN
PAGE 39
SUN CARE TRENDS
HEALTHY TAN - MAJOR NEWS 2012 / 2013
AFTER SUN / SOS REPAIR
13
MAJOR CLAIMS
SUBLIME SUN (FR)
Après Soleil Lait Réparateur
13
SUNDANCE (DE)
SOS Anti-Redness After Sun Lotion
13
OMBIA (DE)
SOS Anti-Redness After sun
Milk
Calms and cares immediately
24 h moisturizing
Helps to prolong a silky and long-lasting tan
With almond oil and cactus extract
INGREDIENTS
Panthenol
Allantoin
Glycerin
Prunus Amygdalus Dulcis Oil (Almond Oil)
Cereus Grandiflorus (Cactus extract)
HEALTHY TAN
PAGE 40
SUNDANCE
SOS ANTI-REDNESS AFTER SUN LOTION
13
•
The premium caring formula with Panthenol, Allantoin and Vitamin E grooms sun stressed skin
after the and helps to regenerate quickly. The immediately caring and cooling formulation with
moisturizing Glycerin, almond oil and cactus extract calms the skin and supports the fading of sin
induced skin redness. The formulation is easy to spread and quickly absorbed. A regular use
supports a beautiful, long lasting tan..
•
CLAIMS calms the skin / caring / with almond oil and cactus extract
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopheryl Acetate
Synthetic
Anti-Oxidant
Caring additives
Panthenol
Allantoin
Synthetic
Synthetic
Caring
Moisturizer
Glycerin
Prunus Amygdalus Dulcis Oil (Almond Oil)
Cereus Grandiflorus (Cactus extract)
Synthetic
Natural
Botanical
Caring, calming,
soothing
PAGE 41
13 Year of launch
SUN CARE TRENDS
HEALTHY TAN - MAJOR NEWS 2013
REFRESH & BEYOND
13
13
13
13
INGREDIENTS
MAJOR CLAIMS
AMBRE SOLAIRE (EU)
After Sun Refreshing Sorbet
Pomegranate + Melon
SUBLIME SUN (FR)
Après Soleil Gelée Fraîche
Hydratante
OMBRA (DE)
Sensitive After Sun cooling
Herbs Gel
Instantly refreshing
non greasy, non sticky
soothes instantly
hydrates for up to 24 hours / long lasting
Calms the sun stressed skin
Alcohol
Aloe Vera
Pomegranate Extract
Camomille
HEALTHY TAN
PAGE 42
AMBRE SOLAIRE
AFTER SUN REFRESHING SORBET
POMEGRANATE
13
•
After sun exposure, indulge yourself with our sorbet after sun: The cooling pleasure of applying
after sun after a hot day in the sun just got better. Garnier Ambre Solaire’s new deliciously
fragranced refreshing sorbet instantly soothes and hydrates your skin for up to 24 hours. The
formula is enriched with soothing aloe vera and hydrating pomegranate.
•
CLAIMS non greasy, non sticky / soothes instantly and hydrates for up to 24 hours/ fresh
sensation thanks to the cooling sorbet texture
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Refreshing
Alcohol
Natural
Refreshing and
Cooling
Moisturizer
Glycerin
Aloe barbadensis (Aloe Vera)
Synthetic
Botanical
Hydrates up to 24
hours / Soothing
Pomegranate Sorbet
Punica Granatum Extract (Pomegranate Extract)
Botanical
Moisturizing
PAGE 43
13 Year of launch
SUN CARE TRENDS
HEALTHY TAN - MAJOR NEWS 2012 / 2013
SENSITIVE / ULTRA SENSITIVE (MED) / ALLERGIC SKIN
13
MAJOR CLAIMS
AMBRE SOLAIRE (EU)
Sensitive Expert+ range, e g Lotion SPF
50 + / Face & Décolleté Cream SPF 50+
12
SUNDANCE MED (DE)
Ultra sensitive Sun Fluid
SPF 50+
11
SUNDANCE KIDS (DE)
Dermo Sun Cream, Milk +
Spray SPF 50+
12
NIVEA SUN (DE)
Pur & Sensitive Lotion
SPF 50
Without perfume, color, preservatives
Without fats and emulsifiers
Extra protection against long wave UVA rays / UVA protection to reduce the risk of skin allergies
For sun sensitive skin which tendency to get sun allergy and Mallorca Acne
With Aloe Vera
INGREDIENTS
Optimum tolerance / Hypoallergenic
Aloe Vera
HEALTHY TAN
PAGE 44
AMBRE SOLAIRE
SENSITIVE EXPERT+ SUNSCREEN MILK SPF 50+
•
13
Our 1st reinforced protection against LONG UVA RAYS: Garnier Ambre Solaire innovation experts
have studied the impact of Long UVA exposure and developed a new innovative suncare range
called Sensitive Advanced. The formula contains filters reinforced against long UVA rays as well as
protecting against shorter UVA & UVB rays. In fact, the New Sensitive Advanced formula absorbs
more than 90% of UV rays.
•
New Sensitive Advanced has a light texture that is non-sticky and easy to apply. What's more, the
range is dermatologically tested, hypoallergenic and perfume free.
•
CLAIMS hypoallergenic / without perfum, paraben, color / light texture, non tacky / water
resistant / advanced UVA protection
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Tocopheryl Acetate
Synthetic
Anti-Oxidant
Additives
Aluminium Starch Octenylsuccinate
Synthetic
Light texture
Emulsifier
Potassium Cetyl Phosphate
Synthetic
Water resistance
UVB Filters
Ethylhexyl Salicylate
Titanium Dioxide (Nano)
Octocrylene
Ethylhexyl Triazone
Diethylhexyl Butamido Triazone
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Terephthalylidene Dicamphor Sulfonic Acid
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Synthetic
13 Year of launch
PAGE 45
SUN CARE TRENDS
HEALTHY TAN - MAJOR NEWS 2013
KIDS: SENSITIVE & FUN COLOUR
13
INGREDIENTS
MAJOR CLAIMS
SUNDANCE KIDS (DE)
Sun Spray SPF 30
13
OMBIA (DE)
Kids Sun Stick SPF 50+
(coloured)
13
13
SOLTAN (DE)
Kids Sensitive Ultra-Light
Sunscren Lotion SPF 30
SUBLIME SUN (FR)
Kids Spray Multiposition
SPF 50
Without perfume, color, preservatives, emulsifier, parabens (depending on the product)
Aerosol: spray on every position; easy to apply, fun
Water resistant
Moisturizing
Aloe Vera
HEALTHY TAN
PAGE 46
SUNDANCE
KIDS SUNS SPRAY SPF 30
•
Moisturizing Glycerin and premium ingredients like Shea butter und Provitamin B5 keeps the skin
tender and smooth. The balanced UVA/UVB filter system in a special combination with a mineral r
reflector system protects immediately and reliable against sunburn. The sun spray sprays can be
used in any angle and is easy to apply due to the fine mist. The light texture is quickly absorbed and
leaves a pleasant skin feel.
•
CLAIMS immediate protection / skin compatibility dermatologically tested/ developed for
the needs of the tender kids skin / water resistant / without perfume, color, preservatives
and emulsifiers / water resistant
13
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopheryl Acetate
Synthetic
Anti-Oxidant
Provitamin B 5
Panthenol
Synthetic
Moisturizing
Polymer
VP/Hexadecene Copolyme
Synthetic
Water resistance
Moisturizer
Glycerin
Ethylhexylglycerin
Synthetic
Moisturizing
Shea butter
Butyrosspermum Butter
Natural
Caring
UVB Filters
Octocrylene
Titanium Dioxide (Nano)
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Synthetic
13 Year of launch
PAGE 47
OMBIA
KIDS SUNS STICK SPF 50+
•
Moisturizing Glycerin and premium ingredients like Shea butter und Provitamin B5 keeps the skin
tender and smooth. The balanced UVA/UVB filter system in a special combination with a mineral r
reflector system protects immediately and reliable against sunburn. The sun spray sprays can be
used in any angle and is easy to apply due to the fine mist. The light texture is quickly absorbed and
leaves a pleasant skin feel.
•
CLAIMS immediate protection / skin compatibility dermatologically tested/ developed for the
needs of the tender kids skin / water resistant / without perfume, color, preservatives and
emulsifiers / water resistant
13
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopheryl Acetate
Synthetic
Anti-Oxidant
Provitamin B 5
Panthenol
Synthetic
Moisturizing
Polymer
VP/Hexadecene Copolyme
Synthetic
Water resistance
Moisturizer
Glycerin
Ethylhexylglycerin
Synthetic
Moisturizing
UVB Filters
Octocrylene
Titanium Dioxide (Nano)
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Synthetic
PAGE 48
13 Year of launch
SUN CARE TRENDS
PRODUCT SEGMENTATION
SCIENTIFIC CARE/SKIN
ACTIVE TAN
HEALTHY TAN
ANTI-AGE
ESTABLISHED
RISING / NICHE
CELL PROTECTION
ANTI-AGE
PROTECTION
ANTI-BROWN SPOT
HYGIENE-HEALTH
SUPER PLUS CARE
TAN & SLIM
MULTI PURPOSE
FACE CREAM
PROTECT & SLIM
ESSENTIAL TAN
BEAUTY-SENSORIALITY
PROTECT & ANTISAGGING
GLAM’ TAN
HERITAGE FRAGRANCE
PAGE 49
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
ANTI-AGE PROTECTION
CELL PROTECTION
12
HELENA RUBINSTEIN (WW)
Golden Beauty Defense
Anti-Aging Suncare Protection
SPF 30
CLARINS (WW)
Sun Wrinkle Control
Cream
LANCASTER (EU) 12
Sun Beauty Velvet
Touch Cream SPF 30
DNA Expert
Infrared technology
BIOTHERM (WW)
Sun Vivo Range
DNA Protection
CLARINS (WW)
Sunscreen Care MilkLotion Spray SPF 50+
Moisturizing, age
control
LANCÔME (WW)
Genifique Sôleil
Protect Oil SPF 10
ANTI-BROWN SPOT
INNEOV (EU)
Sun Intensif
Antiox Sun Protector
Anti-aging action
OMBRA (DE)
Anti-Age
Sun Cream
Sensitive
13
13
LADIVAL (DE)
Anti Aging Sun
Protection SPF 20
L’OREAL PARIS
Sublime Sun
Anti-wrinkle &
Anti-spot Face Cream
PROTECT & ANTI-SAGGING
SUNOZON (DE)
Sun Cream & Milk with
Activ-Collagen Complex
ACTIVE TAN / ANTI AGE
PAGE 50
SUN CARE TRENDS
MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT
ESTABLISHED
ANTI-AGE PROTECTION
NEUTROGENA (US)
Age Shield Face Sunblock Lotion
SPF 90+
RISING TODAY
CELL PROTECTION
NEUTROGENA (US)
Spectrum+ Advanced Sunblock Lotion
SPF 70
BANANA BOAT (US)
Ultra Defense Broad Spectrum Sunscreen
SPF 100 Lotion
ANTI-BROWN SPOT
NIVEA (Asia)
Whitening Sun Block Lotion
13
AVON NATURALS (CH)
Whitening Sunscreen
Lotion SPF 15
BOOTS (TH)
Luminese Sun Protection
Cream SPF30
BAKEL SUNCARE (US)
Healthy Tan Secret Anti-Ageing Tan Accelerator
ACTIVE TAN / ANTI AGE
PAGE 51
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
TAN & SLIM
MULTI PURPOSE CREAM
13
L’OREAL BODY
EXPERTISE (WW)
Nutribronze Slim
Tan, Slim, Moisture
BIOTHERM (WW)
Sunfitness
Self Tan + Firming
ORIFLAME (EU)
Body Lift Glow Lotion
13
AMBRE SOLAIRE
BB Cream
SPF 50
L’OREAL PARIS
Sublime Sun
BB Cream
5 in 1
PROTECT / AFTER SUN & SLIM
CARITA (EU)
Repairing and Firming AfterSun Cream for Body
SOMATOLINE (EU)
Firming Sun Cream
SPF 15
13
OMBRA (DE)
Firming After Sun Fluid
ACTIVE TAN / SUPER PLUS CARE
PAGE 52
SUN CARE TRENDS
MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT
ESTABLISHED
RISING TODAY
TAN & SLIM
13
MULTI PURPOSE FACE CREAM
TARTE (US)
Brazilliance Skin Rejuvenating
Maracuja Face and Body Self Tanner
HERA (KR)
Sun Mate Daily
make-up base
sunblock SPF 35
IOPE (KR)
UV Shield Sun BB
Bright SPF 50
13
SISLEY (US)
Self Tanning Hydrating
Body Skin Care
JERGENS (US)
Natural Glow
Firming Daily Moisturizer
PROTECT & SLIM
13
LA MER SOLEIL DE LA MER (US)
The Reparative Body Sun Lotion Broad Spectrum
SPF 30
ACTIVE TAN / SUPER PLUS CARE
PAGE 53
SUN CARE TRENDS
ACTIVE TAN - MAJOR NEWS 2013
ESTABLISHED
ANTI-AGE
Anti-Age is very established in now and therefore not much changes have been seen in 2012.
Every mass market brand has introduced in the last years products which are promising
- Cell / DNA protection
- Protection against sun-induced wrinkles
- Protection against age spots
and which are designed for special areas like face, décolleté, chest, hands or lips
RISING TODAY
INFRARED PROTECTION
In 2007 Stada, a German pharmaceutical company introduced infrared protection for their
Ladival Sun Protection range. Ladival is exclusively sold in Pharmacies.
2012 Lancaster relaunched his sun care line with the introduction of the new “Infrared
Technology” in the selected market.
New in 2013: L’Oreal has launched BB Creams, typical face care products until now, under
their sun care brands Ambre Solaire and Sublime Sun
ACTIVE TAN
PAGE 54
SUN CARE TRENDS
ACTIVE TAN - MAJOR NEWS 2012
ANTI-BROWN SPOT / MULTI PURPOSE CREAM
13
13
INGREDIENTS
MAJOR CLAIMS
SUBLIME SUN (FR)
Anti-wrinkle & Anti-spot
Face Cream SPF 50+
LADIVAL (DE)
Anti Aging Sun
Protection SPF 20
13
13
SUBLIME SUN (FR)
BB Cream 5 in 1 SPF 50+
AMBRE SOLAIRE (EU)
BB Cream SPF 30 + 50
Protects against sun induced skin ageing / Reduces the appearance of ageing
Prevents age / brown spots
For face, décolleté and hands (Anti-age products)
Illuminates and evens skin tone
Hydrates skin
Ladival: with Anti-Oxidants
Lancaster :with the RPF complex
Ambre Solaire: color pigments
Sublime Sun: ????
ACTIVE TAN
PAGE 55
SUBLIME SUN
ANTI-RIDES & ANTI-TACHES FACE CREAM SPF 50+
13
•
For face, décolleté and hands. With Mexoryl SX + XL for a skin protected against sunburn.
Contains Hyaluronic acid and Melanin control ingredient to prevent the two major signs of sun
induced aging: the wrinkles and age. Has a non greasy cream texture for a velvety, smooth and
pleasant skin.
•
CAIMS protects against sunburn / against skin aging / water resistant
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Synthetic
Anti-Oxidant
Additives
Nylon-12
Synthetic
Velvety skin feel
Emulsifier
Potassium Cetyl Phosphate
Synthetic
Water resistance
Active ingredients
Hyaluronic Acid
Calcium Pantetheine Sulfonate
Synthetic???
Synthetic
Moisturizing, antiaging
Melanin control
UVB Filters
Ethylhexyl Salicylate
Titanium Dioxide (Nano)
Octocrylene
Ethylhexyl Triazone
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Drometrizole Trisiloxane
Terephthalylidene Dicamphor Sulfonic Acid
Synthetic
13 Year of launch
PAGE 56
AMBRE SOLAIRE
BB CREAM SPF 30
13
•
BB Cream sun protection specially for the face and neck: Perfect the look of your skin immediately, even under the
sun! Garnier Ambre Solaire new BB Cream Sun Protection has been created specifically to meet the need for high
SPF protection for the face and neck with all the benefits of a beautifying BB Cream. In just one step, your skin looks
perfected and is protected in the sun against UVB and UVA rays.
•
The tinted formula is easy to see on application and blends naturally with your skin tone. Enriched with Vitamin E, non
greasy and light in texture, BB Cream Sun Protection feels like a beauty routine but with the added benefits of
advanced UVA/UVB protection
•
CAIMS protects against UVA-UVB / illuminates and evens skin tone / hydrates skin / reduces the appearance
of ageing / helps to protect against the appearance of sun-induced dark spots.
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol
Synthetic
Anti-Oxidant
Additives
Aluminium Starch Octenylsuccinate
Synthetic
Light, non greasy
Emulsifier
Potassium Cetyl Phosphate
Synthetic
Water resistance
Pigments
CI77891 / Titanium Dioxide
CI 77491 / Iron Oxides
CI 77492 / Iron Oxides
CI 77499 / Iron Oxides
Synthetic
Colour
UVB Filters
Octocrylene
Titanium Dioxide (Nano)
Ethylhexyl Triazone
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Drometrizole Trisiloxane
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Terephthalylidene Dicamphor Sulfonic Acid
Synthetic
13 Year of launch
PAGE 57
SUN CARE TRENDS
PRODUCT SEGMENTATION
SCIENTIFIC CARE/SKIN
ACTIVE TAN
SKIN GLOW
ESTABLISHED
RISING / NICHE
SELF TAN
GRADUAL TAN
PROTECT & TAN
TAN PROLONGER /
ENHANCER
RADIANT SKIN
BEAUTY-SENSORIALITY
HYGIENE-HEALTH
HEALTHY TAN
DEEP TAN
INTENSE TAN OIL
TAN & PROTECT OIL
TROPICAL FEELING
ESSENTIAL TAN
GLAM’ TAN
HERITAGE FRAGRANCE
PAGE 58
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
SELF TAN / GRADUAL TAN
L‘OREAL BODY
EXPERTISE (WW)
Nutri Bronze
Moisturizing Milk
PROTECT & TAN
AXE (WW)
Gradual tanning body
lotion for men
L’OREAL Solar
Expertise (EU)
Sublime Bronze
Airbrush-Effect SelfTanning Dry Mist
AMBRE SOLAIRE (EU)
Bronze Minute
Tanned Gel
13
13
TAN PROLONGER / ENHANCER
13
13
PIZ BUIN (EU)
After Sun Tan Intensifying
Moisturising Lotion
AMBRE SOLAIRE (EU)
After Sun Hydrating
Tan Maintainer
AMBRE SOLAIRE (EU)
Natural Bronzeur
Self Tanning Gel Tinted +
Gold Pearl
L’OREAL BODY
EXPERTISE (WW)
Glam Bronze Range
SOLTAN (UK)
Protect & Tan
Ultra-Light
Texture Suncare
Spray SPF30
L’OREAL PARIS
Sublime Sun
Ideal Tan
Beautifying Milk
12
PIZ BUIN (WW)
Tan & Protect
Tan Accelerating
Oil Spray SPF 30
13
AMBRE SOLAIRE (FR)
Ideal Bronze Spray
Protecteur Revelatuer
de Bronzage SPF30
12
OMBRA (DE)
Protect & Tan Sun
Lotion SPF 30
RADIANT SKIN
12
12
NIVEA (WW)
Protect &
Bronze Sun
Cream SPF
30 + 50
AMBRE SOLAIRE
(EU)
Golden Protect
Beautifying
Protecting Milk
SPF30
12
AMBRE SOLAIRE
(EU)
Golden Touch
After Sun
GLAM TAN / SKIN GLOW
PAGE 59
SUN CARE TRENDS
MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT
ESTABLISHED
RISING TODAY
SELF TAN / GRADUAL TAN
13
LEITE DE AVEIA (BR)
Hydrating Lotion
Gradual Tanning
Fair & Dark Skin
13
HAWAIAN TROPIC (AR)
Self Tanning Foam
Total Sunless
13
MERLE NORMAN (US)
Self-Tanning Bronzing Foam
VITA LIBERATA (US)
Tinted Tanning
Rich for Face Tinted
Self Tan Gel
13
COPPERTONE (US)
Tanning - Foaming Lotion
Sunscreen
Broad Spectrum SPF 15
COPPERTONE (BR)
Qt Sel Tanning with
SPF 2
HAMPTON SUN (US)
Bronze 8 SPF 8
Continuous Mist
Sunscreen with Bronzer
CENOURA E BRONZE
(BR)
Sun Protection Oil with
Betacarotene SPF4
13
YON-KAL (US)
Solar Care
Self-Tanning Milk
L’OREAL (US)
Sublime Bronze
ProPerfect Salon Airbrush
Self-Tanning Mist
BAGOVIT SOLAR (AR)
Sunscreen Spray
With Tanning Enhancer
TAN PROLONGER / ENHANCER
RADIANT SKIN
LA ROCHE POSAY (MX) 13
Anthelios Tinted CreamPowder SPF50
AUSTRALIAN GOLD (US)
Exotic Blend
Dark Tanning Accelerator Lotion
KATE SOMERVILLE (US)
Somerville360
Tan Maximizer Tan
Enhancing Moisturizer
13
13
PROTECT & TAN
HAWAIIAN TROPIC
(USA)
Silk Hydration™
Lotion Sunscreen
SPF30
ÜBER TAN (US)
Daily Face Cream
GLAM TAN / SKIN GLOW
PAGE 60
SUN CARE TRENDS
MARKET ILLUSTRATIONS
ESTABLISHED
RISING TODAY
INTENSE TAN OIL
TAN & PROTECT OIL
13
AMBRE SOLAIRE (WW)
Sun Oil
NIVEA SUN (WW)
Oil Spray
L’OREAL PARIS
Sublime Sun
Dry Protective Oil
12
OMBRA (DE)
Sun Oil Spray
SPF 30
AMBRE SOLAIRE (EU)
Golden Protect Oil
SPF 30
TROPICAL FEELING
13
OMBRA (DE)
Tropical Feeling
Sun Gel SPF 20
13
SUNDANCE (DE)
Après Fluid with
coconut scent SPF 20
13
13
OMBRA (DE)
Tropical Feeling
Sun Milk SPF 20
SUNDANCE (DE)
Sun Light Lotion with
coconut scent
SPF 20
GLAM TAN / DEEP TAN
PAGE 61
SUN CARE TRENDS
MARKET ILLUSTRATIONS – REGIONAL HIGHLIGHT
ESTABLISHED
RISING TODAY
INTENSE TAN OIL
TAN & PROTECT OIL
12
HAWAIN TROPIC (US)
Spray Oil
BANANA BOAT (US)
Tanning oil
HAWAIIN TROPIC (USA)
Protective Dry Oil
SPF30
GLAM TAN / DEEP TAN
PAGE 62
SUN CARE TRENDS
GLAM TAN MAJOR NEWS
RISING TODAY
PROTECT & TAN
In 2010 Beiersdorf has introduced a new sunscreen lotion under their Nivea Sun Brand:
“Protect & Bronze” with SPFs from 10 to 50. The products are promising to support the skins’
natural tanning without a classical self tan ingredient. In 2013 the segment includes lotion,
spray and face cream
In 2012 and 2013 several brands and private label companies have launched products in
under “Protect & Bronze / Tan” :
• Aldi North and South and Soltan: Protect & Tan Sunscreen lotions
• Piz Buin: Tan & Protect Tan Accelerating Oil Spray
• Ambre Solaire and Sublime Sun: Ideal Tan /Ideal Bronze products
Tan & Protect Oil / Tropical Feeling
Also in 2010 L’Oreal introduced Sunscreen Oil with SPFs from 15 to 30 under the brands
“Ambre Solaire” claiming to help to achieve a long lasting, golden looking tan.
In 2013 L’Oreal Paris relaunched their sunscreen line under the brand name “Sublime Sun”
which also includes sunscreen oils.
Aldi South has launched under their Ombia brand Sun Oil Sprays SPF 20 and 30 in 2011, in
2012 Aldi North offered this oils also.
2013: Products with coconut scent for a “tropical feeling”
GLAM’ TAN
PAGE 63
SUN CARE TRENDS
GLAM TAN - MAJOR NEWS 2012/2013
PROTECT & TAN
INGREDIENTS
MAJOR CLAIMS
NIVEA (WW)
Protect & Bronze
Sun Cream SPF
20, 50
SUBLIME SUN (FR)
Ideal Tan Beautifying
Milk SPF 20, 30 + 50
13
13
13
13
SUBLIME SUN (FR)
Ideal Tan Sun Spray
SPF 15, 30 + 50+
SOLTAN (UK)
Protection & Tan
Ultra-Light Texture Spray
Lotion SPF 30
13
AMBRE SOLAIRE (FR)
Ideal Bronze Spray
Protecteur Revelateur de
Bronzage SPF 20, 30 + 50+
Nivea: For a long lasting and intensive tan; without self tanner
Sublime Sun: Nutrition and long lasting tan
Soltan: Supports skin’s natural tanning
Ambre Solaire: stimulates on a natural way the production of Melanin
Nivea: Glycyrrhetinic Acid
Sublime Sun: Tyrosine
Soltan: Innositol
GLAM TAN / DEEP TAN
PAGE 64
NIVEA SUN
PROTECT & BRONZE SUN CREAM SPF 50
13
•
•
•
Protect & Bronze Sun Cream combines reliable protection and a natural looking tan. It contains a natural plant extract
which supports skin's own melanin production (in vitro). For an even and natural tan. Use regularly for best tanning
result. The fast absorbing, non-greasy formula contains a highly effective UVA/UVB filter system that protects against
sunburn and premature skin aging
Water resistant
CAIMS for a beautiful and natural tan / protects against premature skin aging / 0% self tanner / water resistant
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol Acetate
Synthetic
Anti-Oxidant
Additives
Tapioca Starch
Silica Dimethyl Silylate
Synthetic
Light, non greasy
Natural plant extract
Glycyrrhetinic Acid
Botanical
Tanning enhancer
UVB Filters
Homosalate
Octocrylene
Ethylhexyl Salicylate
Titanium Dioxide (Nano)
Phenylbenzimidazole Sulfonic Acid
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Synthetic
PAGE 65
13 Year of launch
SUN CARE TRENDS
GLAM TAN - MAJOR NEWS 2012/2013
TAN & PROTECT OIL / TROPICAL FEELING
13
OMBRA (DE)
Tropical Feeling
Sun Milk SPF 20
SUNDANCE (DE)
Sun Light Lotion with
Coconut scent SPF 20
MAJOR CLAIMS
OMBRA (DE)
Tropical Feeling
Sun Gel SPF 20
13
13
Sublime Sun: Dry oil, protects like a milk, silky and golden skin
INGREDIENTS
SUBLIME SUN (FR)
Dry Protective Oil
SPF15, 20 + 30
13
13
Sublime Sun: no special ingredient
SUNDANCE (DE)
Après Fluid with
Coconut scent
Ombra Sun Gel: greaseless and non tacky, tropical coconut scent
Ombra Sun Gel: tropical coconut scent, with Carotene
Sundance Lotion: light formula, with coconut scent
Sundance After Sun : light, golden shimmering fluid with cooling effect, with coconut scent
Tropical Feeling : coconut scent
GLAM TAN / DEEP TAN
PAGE 66
OMBRA
TROPICAL FEELING SUN GEL SPF 20
13
•
CAIMS transparent / non tacky, non greasy / quickly absorbed /
•
ideal for sport activities / extra water resistant / tropical coconut scent
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol Acetate
Synthetic
Anti-Oxidant
Polymers
Acrylates/Octylacrylaminde Copolymer
PVP
Synthetic
Water resistant
Natural plant extract
Glycyrrhetinic Acid
Botanical
Tanning enhancer
UVB Filters
Homosalate
Ethylhexyl Salicylate
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Synthetic
PAGE 67
13 Year of launch
OMBRA
LIGHT SUN LOTION SPF 20 WITH COCONUT SCENT
13
•
SUNDANCE loves your skin – dive into Caribbean smelling summer day and feel the summer with all senses.
The light formula with coconut scent protects your skin immediately against sunburn. Additionally supplies the
24 h moisturizing complex with Glycerin, Vitamin E and Provitamin B5 the skin with moisture and protects
against drying-out.
•
CLAIMS immediate protection directly after applying / skin compatibility dermatologically confirmed
/ with coconut scent / water resistant
INGREDIENTS ANALYSIS
INGREDIENTS
INCI
ORIGIN
BENEFITS / CLAIMS
Vitamin E
Tocopherol Acetate
Synthetic
Anti-Oxidant
Provitamin B 5
Panthenol
Synthetic
Moisturizing ,
caring
Moisturizer
Glycerin
Synthetic
Moisturizing
UVB Filters
Homosalate
Ethylhexyl Salicylate
Titanium Dioxide (Nano)
Synthetic
UVA Filters
Butyl Methoxydibenzoylmethane
Synthetic
PAGE 68
13 Year of launch
SUN CARE TRENDS SUM UP
BY REGION
EUROPE
US
LATAM
ASIA
ESTABLISHED
• Anti-Age
• Sensitive Skin
• Light Textures
• Children’s
ESTABLISHED
• Sport
• Continuous Spray
• Intense Tan Oil
• Children’s
ESTABLISHED
• Basic Protection
• Sensitive Skin
• Refreshing /Cooling
• Self & Gradual Tan
• Skin Radiance
ESTABLISHED
• Whitening / Anti
brown spots
• Global & Daily
Protection
RISING / FORECAST
• Global & Daily
Protection
• Aerosols
• High SPF oils
• BB Creams
• Wet Skin
RISING / FORECAST
• Anti-Age
• Sensitive Skin
• Light Textures
• Wet skin products
RISING / FORECAST
• Light Textures
• Tan & Firm / Slim
• Protect & Firm /
Slim
• BB Creams
RISING / FORECAST
• “Even wet” protection
PAGE 69
SOURCE: EUROMONITOR 2010 - Data 2009
SUN CARE TRENDS
NEW LAUNCHES ANALYSIS
MAIN THEMES IN 2013
COOLING
WET SKIN
BB CREAMS
PAGE 70
SYMRISE,
ALWAYS
INSPIRING
MOREJ
DISCLAIMER
Symrise makes no warranties, either express or implied, as to the accuracy or completeness of the
information set forth herein. Symrise expressly disclaims any implied warranty of merchantability and
fitness for a particular purpose. Prospective users are requested to determine for themselves the
suitability of Symrise materials and suggestions for any use prior to their utilization. Any necessary
approvals from regulatory authorities for finished products must be obtained by the prospective user.
Suggestions for applications involving our products or the reference to, or incorporation of,
descriptive materials from patents and the citation of specific patents in this document may not be
understood as recommendation for the use of Symrise products in violation of any patent or as a
permission or license to use any patent of Symrise or a third party.
PAGE 71