UP5_6, an unrivalled icon of Italian design on the

UP5_6, an unrivalled icon of
Italian design on the international
stage, will be launched in the autumn
in an unusual version designed for
children, UPJ. The new Junior version,
which is identical to the original except
for being smaller in size, is proposed as a
designer armchair that is both comfortable and playful;
its attractive shape and its bright red colour will tastefully
furnish and enhance spaces dedicated to children.
The latest UPJ will be featured in the Christmas windows
in the B&B Italia flagship stores and in the windows of the
best points of sale throughout the world, for a Christmas
shopping focussing on an exclusive design for children
aged 3 years and above.
The Up series designed in 1969
by the eclectic Gaetano Pesce,
world famous designer, comprised
of a series of seven pieces from
the onset, two of which, namely
the armchair UP5 with the UP6
ottoman, have become the most
recognised of the series over the
years and one of the most acclaimed
icons of Italian design. A timeless
product on the international scene.
A Pop item that expresses all
the unashamed energy of the
‘60s, as well as a technological
challenges and a deep reflection
on the condition of women. The
UP5_6 armchair and ottoman is
unquestionably a masterpiece
of Italian design and a timeless
fragment of contemporary art,
both for its universal appeal and
the outstanding technological
progress it represents. With this
large form, a metaphor of the
female figure with a warm womb,
Gaetano Pesce expressed an
entirely personal idea of women:
“I told a personal story of my
concept of women. Despite
themselves, women have always
been prisoners of the prejudice
and fears of men. Along these
lines, I liked the idea of giving this
armchair a feminine shape with
a ball and chain, the traditional
image of the prisoner.”
A work produced in 1969,
which is also a social statement,
unfortunately still topical today.
Armchair and ottoman entirely
made of flexible polyurethane
foam with fully removable red
stretch fabric upholstery.
Press Contacts:
B&B Italia: Fiorella Villa - PR & Communication Manager - [email protected]
Barbara Carraretto - T. 031 795 327 - [email protected]
MLA connection RP (France): Christine Mazelle / Alexandra Lamand
T. +33 (0)1 53 24 99 19 - [email protected] - [email protected]
IT Comunicación (SPAIN): Josep M. Iglesias / Anna Castro
T. +34 93 362 10 34 - [email protected] - [email protected]
B&B Italia S.p.A. 22060 Novedrate (CO) Italy, Strada Provinciale 32 - tel +39 031 795 111 fax +39 031 791 592 - [email protected] www.bebitalia.com