Auto Show Edition - Hawaii Automobile Dealers Association

The Official Publication of the Hawaii Automobile Dealers Association
2nd Quarter 2006
Auto Show
Edition
InvestinG
In Our
Communities
At Servco, we recognize that the vibrancy of a community depends, in part, on the investment
of business to serve the community. We believe that as a business grows, it should make a
positive impact on the community in terms of its physical presence, the service it provides,
and the jobs it creates.
Toyota Camry
That’s the spirit behind our new auto complex in Mapunapuna.
The new Servco Auto Honolulu represents an $9 million investment being built on the
existing Toyota City site at 2850 Pukoloa Street. When completed, the expansion will
include a new 41,000-square-foot sales showroom to complement its existing service and
Suzuki Grand Vitara
parts operation. The new showroom is scheduled to be completed this summer. The new
dealership will incorporate open-air display areas, a pitched roof design and a color scheme
that will be reflective of a warm Hawaiian sense of place.The new complex will be an asset
to the Moanalua area, fitting aesthetically into the community. And it will be a source of
employment for Hawaii's residents for many years to come.
It’s one way Servco honors its commitment to making Hawaii a better place to live and work.
Toyota RAV4
Welcome to the 2006
Auto Show Edition
Hawaii Automobile Dealers Association
1100 Alakea Street, Suite 2601, Honolulu, HI 96813
(808) 593-0031 • Fax: (808) 593-0569
2006 HADA OFFICERS & DIRECTORS
PRESIDENT
Eric Fukunaga
PRESIDENT-ELECT
Wayne De Luz
VICE PRESIDENT
Nick Cutter
SECRETARY
Joe Nicolai
TREASURER
Ben Nakaoka
NADA DIRECTOR
Joe Hanley
HAWAII DIRECTOR
Brian Kitagawa
KAUAI DIRECTOR
James Hanley
MAUI DIRECTOR
Damien Farias
OAHU DIRECTOR
Stan Masamitsu
OAHU DIRECTOR
Owen Phillips
OAHU DIRECTOR
Morrie Stoebner
OAHU DIRECTOR
Jack Jackson
AT LARGE DIRECTOR
Dave Chun
AT LARGE DIRECTOR
Dennis Short
IMMEDIATE PAST PRESIDENT
Joe Hanley
HADA STAFF
EXECUTIVE DIRECTOR
Dave Rolf
AUTOCAP SPECIALIST AND
DIRECTOR OF SPECIAL PROJECTS
Iona Melyan-Basso
T
his year’s First Hawaiian
International
Auto
Show
experienced a 2.4% increase in attendance, narrowly
avoiding the 42 straight days of
rain that fell the islands and which
ended just one week prior to the
show.
Some 18 of 20 Motor Trend
shows experienced downticks in
attendance –largely because of
weather-related issues. East Coast
auto shows were pounded by snow
storms in October.
HADA thanks First Hawaiian
Bank for providing a new, fresh
show logo and again supporting
dealers with title sponsorship of
the auto show and an outstanding
display at the show’s entrance. Auto
show discount tickets, provided
through the bank’s locations and
mailings, were extensively used by
show-goers.
The Honolulu Advertiser,
celebrating its 150th year of
publishing, provided what Motor
Trend officials described as
outstanding print advertising
support and sponsorship of the
Show and the VIP Preview
Night. Show producer Steve
Freeman, said Motor Trend’s ad
production staff was “ecstatic” to
be able to create full-color ads
for the Honolulu newspaper.
Other Motor Trend shows around
the country only receive black
and white print support from
the newspaper sponsors. The
Advertiser’s exhibit in the center
of the show floor displayed a
model of the newspaper’s new $84
million color press.
HADA’s special thanks goes
to all the 36 automakers (with
participation by local dealerships)
who provided four football fields
of displays, expert show floor
staffing, and more than 250 new
and pre-production models for
this year’s exciting show floor.
A special mahalo goes to Ala
Moana Center for the tie-in
discount ticket promotion this
year and to JN Automotive Group,
and Joe Nicolai for providing the
$1 million exotic car display, to
AAA Hawaii and McDonald’s
for providing sponsorships, and
to vintage cars displayers which
included the Hawaii Corvette
Association, Hawaiian Island
Cameros, Porsche Club of
America – Hawaii Region, and
EFI Unlimited.
Here’s to a great show next
year! Show dates are set for March
22 to 25, 2007.
Eric Fukunaga
2006 HADA President
HawaiiDealer is designed & published by Custom Publishing Design Group, 800-246-1637.
www.mycompanymagazine.com. To advertise in an upcoming issue contact Twinka Tison,
904-242-8586 or e-mail [email protected].
HawaiiDealer is published quarterly by the Hawaii Automobile Dealers Association, 1100 Alakea Street, Suite 2601, Honolulu, HI 96813
Phone: 808 593-0031 Fax: 808 593-0569 Email: [email protected]
4
6
2006 First
Hawaiian
International
Auto Show
7
8
9
2006 auto show final day
Scion girls
Lots of Show-Goers
Attendance at the 2006 Auto Show exceeded last
year’s attendance by 2.4%
Enjoying Kid’s Day
McDonald’s Hamburglar at 2006 auto show
Anika Avery and Joe Hanley III
Representative Hermina Morita hugs a hybird vehicle; she
chairs the House Environmental Protection Committee
Island 98.5 radio interview with Volkswagen’s Skip Redman
11
12
Motor Trend’s Steve Freeman and Dean Mansfield, San Diego
New Car Dealers ATAE
KSSK’s Adam Carr and Preston DeCorte
Cindy Sampaio and Haunani Kanoa
Examining a 2007 model
(l to r) James Hanley, Dave Chun, Dave Rolf, Ben Nakaoka, Stan Masamitsu,
Damien Farias and Kahu Kordell Kekoa
One of more than 250 vehicles on display
13
(l-r) Kahu Kordell Kekoa, James Hanley, Dave Chun, Morrie Stoebner, Stan Masamitsu, Ben Nakaoka and Damien Farias
First Hawaiian Bank President/CEO Don Horner
Mike McKenna and Mike Kelly
14
(l to r) Representative Tommy Waters, Jim Fulton, Susii Hearst,
Peter Carlisle and Chuck Cotton
Mike Fisch and Don Takaki
Ron and Liz Hansen
Representative Jerry Chang
Honolulu Advertiser Publisher, Mike Fisch
The Hawaiian Trio
Brooke Hasegawa, Brigadier General David Snyder and Tammy Snyder
Representative Tommy Waters and Representatitve
Ken Ito
Mark Felmet, Camille Stoebner, Joe Nicolai, John and Sue Cavanah
Kenneth Pai and Ben Nakaoka
John Kakazu
Todd Nitta and Stan Masamitsu
Joe Nicolai and Walter Dods, Jr.
Paul Lam, Veronica Yamagata and Curt Lee
Mark Caliri and Jay Higa
15
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Office: (503) 289-2277
FAX: (503) 234-8036
PDX Cell: (503) 936-5554
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17
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President of Honolulu Ford
Toll Free: 866-262-1803
Fax 866-206-5689
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KOBAYASHI & COMPANY
With more than 30 years of accounting experience in the automotive field, Kobayashi & Co.
offers specialized services to dealers and individuals including:
ACCOUNTING AND
AUDITING SERVICES
KOBAYASHI & COMPANY
Certified Public Accountants
With more than
30 years of
Management
Consultants
accounting experience in the
automotive field, Kobayashi & Co.
offers specialized services to dealers
and individuals including:
Accounting and Auditing Services
• Audits, Reviews and Compilations
• Buy/Sell Agreements
• Budgets, Forecasts and Projections
• Monthly Financial Statement Preparation
• Payroll Services
• Cash Management Consulting
• Accounting System Design
• LIFO Consultation
Tax Services
• Audits, Reviews and
Compilations
• Buy/Sell Agreements
• Budgets, Forecasts and
Projections
• Monthly Financial
Statement Preparation
• Payroll Services
• Cash Management
Consulting
• Accounting System Design
• LIFO Consultation
TAX SERVICES
• Business and Individual Tax
Planning
• Corporate, Partnership &
Individual Tax Return
Preparation
• Business Valuations
• Financial, Retirement and
Estate Planning
• Client Representation Before
the IRS and Franchise Tax
Board
• Estate, Fiduciary and Gift
Tax Return Preparation
BUSINESS CONSULTING
SERVICES
• Business Continuation &
Succession Planning
• Executive Compensation &
Incentive Planning
• Management Audits
OTHER SERVICES
• Bankruptcy & Receivership
Accounting & Tax Services
• Structuring Purchase or Sale
of a Business
• Assistance in Obtaining &
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• Fraud Investigation
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• Computer Systems
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(626) 683-5757 • Fax (626) 683-5767 • (800) 683-4342 • E-mail: [email protected]
• Business and Individual Tax Planning
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18 • Business Valuations
• Financial, Retirement and Estate Planning
Mark Cutter, Brad and Janis Eisen and Robert Chappel
Damien Farias and Dave Chun
Mark Felmet and Wendy and Mark Caliri
Brooke Hasegawa and Al and Charlyn Masini
Brig. General David Snyder and Tammy Snyder
Mike McKenna and June Chung Werner
19
2006 Legislative Session Ends With Good, Bad,
and Ugly Bills
NEGATIVE EQUITY LANGUAGE
CLARIFIED
A HADA-initiated bill that added
clarifying language to Hawaii’s Credit
Sale Act passed this session. Sen.
Ron Menor, sponsored the measure
(SB2224). The governor has already
signed the measure into law. Ford
Motor Credit requested that Hawaii
update its language. Now, thanks to
the help of Menor, the Senate Commerce, Consumer Protection and
Housing chair, and Representative
Robert Herkes, the House Consumer
Protection chair, Hawaii’s statutes
mirror the updated language found in
38 other states’ statutes.
PARKING TICKET BILL NOW
SIGNED INTO LAW.
HADA’s parking ticket bill now goes
into effect. Governor Lingle signed
SB2065 into law (now ACT 103)
Wednesday, May 17th at 2 p.m. The
new law has provisions to allow registrations that are currently prevented
from transfer because of a judiciary
stopper for unpaid parking tickets, to
now have those stoppers lifted.
PARKING TICKET BILL HAD SOME
LAST-MINUTE DRAMA
The HADA-initiated bill to eliminate
the vexing problem of dealers paying
unpaid parking tickets on trade-ins
encountered some last-minute drama.
SB2065 had moved smoothly until
state judiciary officials, on the last day
for hearings, proposed a conference
draft. It amazingly would have forced
dealers to pay off any unpaid moving
violations in addition to traffic tickets
before a stopper could be removed
on trade-in vehicles. Even though
verbal testimony is not allowed in
conference committee, HADA ver-
bally objected. It turned out that the
judiciary’s draft, however, had already
been rejected. The HADA language
had not yet been reinserted in the
draft.
DEALER DAY AT THE CAPITOL
HAD A POSITIVE EFFECT
Citing input received from dealers
on Dealer Day, Sen. Lorraine Inouye
said she thought that the traffic ticket
stoppers were indeed a vexing problem for dealers and she noted that
she had earlier rejected the judiciary’s
amendment and had instructed that
HADA’s original language be reinserted. Sen. Will Espero sponsored
the bill.
THE CORE CURRICULUM BILL WAS
GUTTED, THEN PASSED
Bowing to pressure from the teachers’ union, Sen. Norman Sakamoto
gutted the statewide core curriculum
bill which had advanced with much
HADA support. SB3059 becomes
a weakened version that now funds
demonstration projects for the concept.
The daily newspaper editorial writers, Perry and Price and parents had
been strong supporters of the HADA
efforts. The story received national
attention through a number of web
news outlets.
AN UGLY AMENDMENT TO THE
PAYROLL TAX BILL MAY GENERATE THE NEED FOR A GOVERNOR’S
VETO
A bill that reduces the amount that
businesses have to pay into the
unemployment insurance fund for
two years was amended to include
provisions allowing payment of
unemployment benefits upon dismissal for cause – unless the cause is
the employee’s “willful and wanton”
disregard for the employer’s interests.
This legal bar, however, is considered
so high, that virtually all dismissed
employees will qualify for unemployment benefits.
HADA wrote Speaker Calvin Say:
“The addition of the ‘willful and
wanton’ language to SB2190 forces
acceptance of all egregious misconduct which doesn’t rise to the high
bar of this legal test.” HADA will
likely join other business organizations in requesting a governor’s veto.
The Honolulu Advertiser reported:
“The bill’s close vote in the House
— 28 to 21 — suggests that a Lingle
veto would not be overridden.“
This bill, which started out as a measure to refund some of the excess millions of dollars in the unemployment
fund back to the businesses that paid
the money in, now with the “willful
and wanton” amendment, has became
truly ugly.
21
In Memory of
Ken Stanford
August 8, 1942 - May 19, 2006
K
en Stanford passed away
on Friday, May 19, 2006,
at Straub Clinic and Hospital in Honolulu, Hawaii at age 63
after a short battle with lung cancer.
Ken was the Vice President and
General Manager of JN Automotive
in Honolulu for 16 years and active
in the automobile business prior to
that in Washington and Oregon.
Born in Spokane, Washington, Ken
moved around the United States
as a son of a Navy Submariner. His
first job as a youngster was peddling
newspapers on the street corners of
Key West, Florida, beginning his
passion for sales and promotion. He
attended high school at the
Norwich Free Academy in Norwich,
Connecticut and attended Gonzaga
University in Spokane, Washington. Ken sold newspapers, worked
construction, was a short order cook
at the old Reef Hotel in Waikiki,
and had many other jobs over the
years. He was an entrepreneur, lover
of great wines, friends and life.
A lifetime love affair with cars and
a deep patriotic appreciation for the
military, especially for the enlisted
men and women, defined his life
outside his family. Ken was always in
the front line of support, financial or
otherwise, for the men and women
in uniform. During Ken’s tenure at
JN Automotive, he and founder Joe
Nicolai were vanguards of support
for the morale and welfare of the
troops in Hawaii.
22
He made lifetime friends of the
men and women of the Reservists, National Guard, US Army, US
Navy, Air Force, Marines and Coast
Guard as well as Flag officers from
all branches. He kept in touch and
they became part of his extended
family no matter where they served
in the world.
His generosity was widespread and
you could find Joe Nicolai and Ken
behind hundreds of community
activities ranging from the support of the Arts to sponsorship of
hydroplane races and the Narcissus
Ball. He was a man involved and
committed to the community and
believed in giving back to the people
of Hawaii.
Ken met Julie Hassel, his wife, in
1981 in Portland, Oregon, and in
typical Ken style he pursued her
with great determination. They married in 1984 and lived in Seattle. In
1986, their son Tony was born, and
in 1988, their daughter Morgan was
born.
Julie owns and operates the Morgan
Beret retail store at Kahala Mall.
Tony is a student at Chaminade
University and Morgan is a senior
at St. Andrews Priory in Honolulu.
According to Morgan, “The job Ken
performed best was being a dad. Not
just to his children but to anyone
who came in contact with him.
There are countless individuals who
will miss Ken’s support, love and
guidance.”
Where Else Can You Get More
Than You Asked For?
ALOHA AUTO AUCTION
1001 Ahua Street Honolulu,
Hawaii 96819
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23
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Established under HADA president Charlie King
in 2002, the HawaiiDealer is a quarterly magazine that provides information on the activities of
HADA members to a wide audience, including the
membership of the Association, key employees at
the dealerships, legislators, city counciul members,
Hawaii media, the Congressional Delegation, and
many Hawaii sister organizations.
For more information on how to advertise call
Twinka Tison at 904-242-8586
Also see the HADA website at
www.hawaiiautodealer.com
FOUR FACTS THAT WILL
CHANGE HOW YOU SPEND
YOUR AD DOLLARS.
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The old days of car shopping are gone. The
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vehicle leads and the highest-
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WE’RE THE LEADER IN USED CAR SALES
WE’RE THE LEADER IN PARTNERSHIPS
AutoTrader.com is a car-selling giant. We contribute
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*2004 MORPACE International, Inc. Dealer Image Study.
F
or over 70 years, our employees have
been providing members with outstanding
service excellence.
We continue to provide financial services to
Hawaii’s Educators, Students, Parents,
Business People and their families.
For more information, visit any of our branch
locations on Oahu and Maui:
Main Branch
1226 College Walk
Kaimuki Branch
3660 Waialae Ave.
Kaneohe Branch
Aiea Branch
Windward Mall
Aiea Shopping Ctr.
Ala Moana Branch
771 Amana St.
Kahului Branch
Kaahumanu Shopping
Center Office Bldg.
Waipahu Branch
Waipahu Town Ctr.
Mililani Branch
Mililani Shopping Ctr.
Kapolei Branch
920 Kamokila Blvd.
Hawaii Kai Branch
Hawaii Kai Executive
Plaza I
www.hawaiiusafcu.com � 534-4300 � (800) 379-1300
Dealer Center’s
Dane Shimabuku and
Robyn Kaleiohi-Ford
Hawaii Auto Outlook
™
Hawaii
Auto
Outlook
Comprehensive
Information
on the Hawaii Automotive Market
TM
Comprehensive
on the
Hawaii 2
Automotive Market
Second Quarter,Information
2006, Volume
5, Number
2% Decline
Predicted
for Hawaii New Retail Light
Vehicle
Market
Second
Quarter,
2006
Volume
5, Number
2 in 2006
It’s
definitely
important
to keep abreast forHawaii
new retail
vehicle
registrations
2%
Decline
Predicted
Hawaii
New
Retail
Light
of developments in the U.S. market, but
during the First Quarter of this year toIt’s
definitely
important
keep No
forvery
Hawaii
durin many
cases, National
trends to
are not
taledsurprises
16,979 units,
muchmarket
in line with
First
Quarter
of
this
year.
Hawaii
abreast
U.S. ing
reflectiveofofdevelopments
what’s occurringinin the
the HaAuto Outlook’s projection of 17,458. The
retail
vehicle
registrations
during
market,
but That’s
in many
cases,
National new
waii market.
where
Auto Outlook
market
fell 4.8%
in the
First Quarter
of
Firstversus
Quarter
this year totaled
trends
nota reflective
of what’s
oc- the
comes are
in. On
quarterly basis,
we keep
this year
a yearofearlier.
curring
in theofHawaii
That’s 16,979 units, very much in line with
you informed
current market.
events, and
projection
where
Auto
Outlook
comes
in.
forecast projections for the Hawaii On
new a Auto
LightOutlook’s
truck share
declinesofin17,458.
both
The
market
fell
4.8%
the First durQuarquarterly
basis,
we
keep
you
informed
vehicle market. Following is a comprethe Hawaii and U.S.inmarkets
ofhensive
currentcharacterization
events, and forecast
projec-of ter
of
this
year
versus
a
year
earlier.
and evaluation
ing First Quarter. The light truck
tions
for the
Hawaii new vehicle marthe state
market.
share of the state car and light truck retail
truck share declines in both
ket. Following is a comprehensive Light
market declined 0.4 market share points
the
Hawaii
and U.S. markets during
characterization
and in
evaluation
of the
Predicted decline
Hawaii new
during the First Quarter of this year, less
First
Quarter.
light truck share of
state
market.
retail light vehicle market this year than the 1.7 pointThe
decline in the U.S.
the
state
car
and
light
truck retail marto mirror U.S. Auto Outlook is predictLight truck market share in the state exket
declined
0.4
market
share points
Predicted
decline
in
Hawaii
new
ing that new retail light vehicle registraceeded National levels (56.5% vs. 51.6%).
during
the
First
Quarter
of this year,
retail
light
vehicle
market
this
year
tions in the state will decline 2% this year
toversus
mirror
U.S.
Auto
Outlook
is 2.8%
pre- less than the 1.7 point decline in the
2005,
slightly
better
than our
Domestic brand market share
dicting
thatdrop
newinretail
lightregistrations.
vehicle reg- U.S. Light truck market share in the
projected
National
declined during the First Quarter
exceeded National levels (56.5%
istrations
thestatewide
state will
decline 2%
We think in
total
registrations
will state
in both
the Hawaii and U.S. marthis
year
versus
2005,
slightly
better
vs.
51.6%).
exceed 68,800 units this year.
kets. Big Three market share in the state
than our 2.8% projected drop in Nafell 2.2 points from the First Quarter of
tional
registrations.
We think
total Domestic brand market share deNo surprises
for Hawaii
market
2005 to the
First Quarter
of this
year, toin
clined
during
the First
Quarter
statewide
registrations
during First
Quarter ofwill
thisexceed
year.
just
27.4%.
Domestic
brands
had
a 48.6%
both the Hawaii and U.S. markets.
68,800 units this year.
Big Three market share in the state
share
in the Nation,
which was
Vehicle
Market
in down
2006
two points versus a year earlier. Auto
fell 2.2 points
from athe
Outlook
is predicting
1.4First
pointQuarter
drop of
2005
to thebrand
Firstshare
Quarter
this year,
for
domestic
in theofHawaii
to justthis
27.4%.
market
year. Domestic brands had a
48.6% share in the Nation, which was
down two Pickup
points versus
a year
earlier.
Compact
and Sub
ComAuto
Outlook
is
predicting
a
1.4
pact Car Segments relatively point
drop for in
domestic
share
popular
Hawaiibrand
market.
Thein the
Hawaii market
year.accounted for
Compact
Pickup this
segment
8.2% of the Hawaii retail market in the
Compact
andhigher
Sub Compact
First
QuarterPickup
of this year,
than its
Car
Segments
relatively
popular
4% share in the U.S. Sub Compact
Car in
Hawaii
market.
The
Compact
Pickup
share was 18.2% in the state versus 15.1%
segment
accounted
for
8.2%
of the
in the Nation.
Hawaii retail market in the First Quarter of this
year,
its 4%
Honda
CRV
besthigher
sellingthan
Compact
shareininHawaii;
the U.S.
Sub Compact
SUV
Toyota
Camry Car
shareamong
was 18.2%
in theMid
state
versus
leads
Standard
Size
15.1%
in
the
Nation.
Cars. Curious about other leaders? Con-
tact Auto Outlook (see page 4).
Honda CRV best selling Compact
SUV in Hawaii; Toyota Camry leads
among Standard Mid Size Cars.
Curious about other leaders? Contact
Auto Outlook (see page 4).
The Hawaii New Retail Light Vehicle Market — At a Glance
The Hawaii New Retail Light Vehicle Market — At a Glance
FOURTH QUARTER, 2005
Market
Share
Rank Make
1
2
3
4
5
6
7
8
9
10
Toyota
Honda
Nissan
Ford
Chevrolet
Dodge
24.8%
11.9%
10.0%
9.5%
6.4%
5.4%
Mazda
3.9%
Lexus
2.7%
Mercedes
Hyundai
2.8%
2.0%
FIRST QUARTER, 2006
Market
Share
Rank Make
1
2
3
4
5
6
7
8
9
10
Toyota
Nissan
Honda
Ford
Chevrolet
Dodge
24.9%
12.1%
11.3%
9.4%
5.3%
4.8%
Mazda
4.2%
Hyundai
2.2%
Lexus
BMW
2.8%
2.1%
Summary 2. Quarterly Review
Change in
mkt. share
0.1%
2.1%
-0.6%
-0.1%
-1.1%
-0.6%
0.3%
0.1%
0.2%
0.2%
The
summaries
provide
an overview
of the Hawaii
Thethree
three
summaries
provide
an overview
of the new
Hawaii new
retail
market.
TheThe
tabletable
aboveabove
showsshows
the Topthe
TenTop Ten
retaillight
lightvehicle
vehicle
market.
sellers
in in
thethe
state
during
the Fourth
Quarter
of last year
andyear and
sellers
state
during
the Fourth
Quarter
of last
the
of of
thisthis
year,
and the
in market
share. share.
theFirst
FirstQuarter
Quarter
year,
andchange
the change
in market
Quarterly
Review
presents
the change
in registrations
during each
Quarterly
Review
presents
the change
in registrations
during
quarter
of this year
2005.versus
The Annual
table on the
each quarter
of versus
this year
2005.Review
The Annual
Review
right
ourright
forecast
for 2006,
and actualfor
figures
forand
2004actual
and figtableshows
on the
shows
our forecast
2006,
2005.
for allDetailed
brands are
on page 4.
ures Detailed
for 2004forecasts
and 2005.
forecasts
for all brands are
Source
for 4.
historical data: AutoCount, an Experian Company.
on page
Forecast
% ch.
Source for
historical data: AutoCount, an Experian Company.
% change in registrations vs. '05
Summary 1. Top Ten Scoreboard
6.0%
3.5%
4.0%
2.0%
0.0%
-2.0%
-4.0%
-6.0%
-4.8%
-3.2%
-2.6%
-8.0%
-10.0%
1st Q
2nd Q
3rd Q
4th Q
Summary 3. Annual Review and Forecast
TOTAL
2004
70,457
2005
70,268
Forecast
2006
68,855
% ch.
'05 to '06
-2.0%
Car
Light Truck
30,437
40,020
31,258
39,474
30,296
38,559
-3.1%
-2.3%
Big Three
Japanese
European
Korean
22,123
39,738
6,271
2,255
20,742
40,790
5,834
2,902
19,718
40,659
5,612
2,866
-4.9%
-0.3%
-3.8%
-1.2%
10/18/05
11:51 AM
Page 1
2
Lo 4 H
ca a
tio wa
ns i i
!
061048 v2
At
Enterprise,
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Just dial \[
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Size:9.875 x”2.437 4c
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dp
HawaiiAuto
AutoOutlook
Outlook
Hawaii
Page 2
Page 2
Head-to-Head
Head-to-Head
Head-to-Head
Toyota Maintains
Maintains Comfortable
Comfortable Lead
Lead Over
Over Honda
Hondain
inHawaii
HawaiiMarket
Market
Toyota
Toyota
Maintains Comfortable
Lead Over
Honda in
Hawaii Market
compares
Toyota
andHonda
Honda
TheThe
automotive
market
automotive
marketisis
is aaa compares
pares Toyota
and Honda
market
Toyota
and
The
automotive
market
market
share
from
the
Fourth
competitive
boiling
pot
where,
competitive
boiling
pot
where,
share
from
the
Fourth
Quarter
competitive boiling pot where, market share from the Fourth
Quarter
of
2004
through
the
increasingly,
brands
find
increasingly,
brands
find
themof
2004
through
the
First
Quarincreasingly, brands find Quarter of 2004 through the
First
Quarter
of
this
year.
themselves
up
against
unfaselves
up
against
unfamiliar
ter
of
this
year.
Toyota’s
market
themselves up against unfa- First Quarter of this year.
Toyota’s
market
share
easily
miliar
foes (Hyundai
(Hyundai
Azera Toyota’s
foes (Hyundai
Azera andAzera
Lexus
share easily
exceeded
Honda
in
market
share
easily
miliar
foes
exceeded
Honda
in
each
and
Lexus
E330,
for
examE330,
for
example.)
But
there
each
of
the
six
quarters.
The
table
and Lexus E330, for exam- exceeded Honda in each ofof
the
sixquarters.
quarters.
Theatable
table
on
ple.)
Butthere
thereare
arestill
still
tradi- the
are But
still
traditional,
head-toon six
the
right
provides
glimpse
The
on
ple.)
tradithe
right
provides
a
glimpse
tional,
head-to-head
battles
head battles
that takebattles
place: the
of market
performance
for key
right provides
a glimpse
tional,
head-to-head
market
performance
for
that
take place:
place:
twocompetbrands ofof
two take
brands
that have
models.
Shown
is each model’s
market
performance
for
that
two
brands
key
models.
Shown
is
each
that
have
competing
products
ing have
products
in many products
segments, key
share
of segment
registrations
in
models.
Shown
is each
that
competing
model’s share
share of segment
segment
many segments,
segments, and
and model’s
inin
andmany
where success or failure
both the state andofU.S.,
and the
registrations inboth
both thestate
state
wheresuccess
successororfailure
failure can registrations
where
can be measured
against can
each state share asin
a percentthe
of U.S.
and
U.S.,
and
the
state
share
be
measured
against
each
beother.
measured
against market,
each and U.S., and the state share
In the Hawaii
asaapercent
percentofofU.S.
U.S.
other.InInthe
theHawaii
Hawaiimarket,
market, as
other.
one
such
battle
is
Toyota
versus
one
such
battle
is
Toyota
verone
suchThe
battle
is Toyota
verHonda.
graph
below below
comsus
Honda.The
Thegraph
graph
sus
Honda.
below
FirstQuarter
Quarter2006
2006Segment
SegmentMarket
MarketShares
Shares- State
- Statevs.
vs.U.S.
U.S.
First
State
U.S.
State
U.S.
mkt. share mkt. share
mkt. share mkt. share
State as a
State as a
% of U.S.
% of U.S.
23.0%
23.0%
13.1%
13.1%
79.6%
79.6%
137.4%
137.4%
14.3%
14.3%
25.9%
25.9%
108.4%
108.4%
120.1%
120.1%
31.8%
31.8%
17.8%
17.8%
101.9%
101.9%
171.9%
171.9%
25.2%
25.2%
20.8%
20.8%
117.1%
117.1%
148.1%
148.1%
Sub Compact Car
Sub Compact Car
Civic
18.3%
Civic
18.3%
Corolla (incl. Matrix)
18.0%
Corolla (incl. Matrix)
18.0%
Standard Mid Size Car
Standard Mid Size Car
Accord
15.5%
Accord
15.5%
Camry
31.1%
Camry
31.1%
Mid Size Crossover SUV
Mid Size Crossover SUV
Pilot
32.4%
Pilot
32.4%
Highlander
30.6%
Highlander
30.6%
Mini Van
Mini Van
Odyssey
29.5%
Odyssey
29.5%
Sienna
30.8%
Sienna
30.8%
Toyotaand
andHonda
HondaQuarterly
QuarterlyNew
NewRetail
RetailLight
LightVehicle
VehicleMarket
MarketShare
Sharein
inHawaii
Hawaii
Toyota
25.0%
25.0%
20.0%
20.0%
15.0%
15.0%
10.0%
10.0%
5.0%
5.0%
0.0%
0.0%
Toyota/Scion
Toyota/Scion
Honda
Honda
04.4
04.4
24.1%
24.1%
10.7%
10.7%
05.1
05.1
25.0%
25.0%
05.2
05.2
25.0%
25.0%
9.8%
9.8%
10.0%
10.0%
MarketComparison—Hawaii
Comparison—Hawaiivs.
vs.U.S.
U.S.
Market
Market Growth
Market Growth
% change in registrations
% change in registrations
YTD '06 vs. '05 (thru March)
YTD '06 vs. '05 (thru March)
Car market share-YTD '06 (thru March)
Car market share-YTD '06 (thru March)
Domestic brand market share
Domestic brand market share
YTD '06 (thru March)
YTD '06 (thru March)
Top Selling Retail Brands-1Q '06
Top Selling Retail Brands-1Q '06
First
First
Second
Second
Third
Third
Fourth
Fourth
Fifth
Fifth
Sixth
Sixth
Seventh
Seventh
Eighth
Eighth
Ninth
Ninth
Tenth
Tenth
05.3
05.3
24.0%
24.0%
11.2%
11.2%
Hawaii
Hawaii
U.S. Market
U.S. Market
-4.8%
-4.8%
-2.9%
-2.9%
43.5%
43.5%
27.4%
27.4%
48.4%
48.4%
48.6%
48.6%
Toyota/Scion
Toyota/Scion
Nissan
Nissan
Honda
Honda
Ford
Ford
Chevrolet
Chevrolet
Dodge
Dodge
Mazda
Mazda
Lexus
Lexus
Hyundai
Hyundai
BMW
BMW
24.9% Toyota/Scion
24.9% Toyota/Scion
12.1% Ford
12.1% Ford
11.3% Chevrolet
11.3% Chevrolet
9.4% Honda
9.4% Honda
5.3% Nissan
5.3% Nissan
4.8% Dodge
4.8% Dodge
4.2% GMC
4.2% GMC
2.8% Chrysler
2.8% Chrysler
2.2% Jeep
2.2% Jeep
2.1% Hyundai
2.1% Hyundai
13.8%
13.8%
13.1%
13.1%
12.5%
12.5%
9.6%
9.6%
6.0%
6.0%
5.4%
5.4%
3.2%
3.2%
3.1%
3.1%
2.8%
2.8%
2.6%
2.6%
05.4
05.4
24.8%
24.8%
11.9%
11.9%
06.1
06.1
24.9%
24.9%
11.4%
11.4%
Data Source Information
Data Source Information
Exclusive source for new vehicle
Exclusive source for new vehicle
registration data presented in Haregistration data presented in Hawaii Auto Outlook is AutoCount, an
waii Auto Outlook is AutoCount, an
Experian Company. AutoCount
Experian Company. AutoCount
specializes in providing detailed
specializes in providing detailed
new and used vehicle sales and
new and used vehicle sales and
registration statistics. Consider
registration statistics. Consider
AutoCount as a source for sales
AutoCount as a source for sales
data covering your local market.
data covering your local market.
For more information on Auto
For more information on Auto
Count, call 407.770.5900 or visit
Count, call 407.770.5900 or visit
AutoCount’s web site:
AutoCount’s web site:
www.autocount.com
www.autocount.com
Are you
and your
customers doing this for
?
license plates
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Companies
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this?
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w w w. t ag s a u t o. c o m
Second Quarter, 2006
Page 3
County
Close-Up
CountyQuarter,
Close-Up
Second
2006
Page 3
All
Four
New
Vehicle
Markets
Post
Declines
in
First
Quarter
of
2006
All Four New Vehicle Markets Post Declines in First Quarter of 2006
County Close-Up
Thtable
e table on
right
provides
a sum- a
TheFour
on the
the
right
provides
All
New
Vehicle
Markets Post Declines
in First
Quarter
of 2006
New Vehicle
Markets
Summary
mary of eachofof Hawaii’s
retail lightfour
summary
each offour
Hawaii’s
Local Markets
Statewide
The
table
the rightmarkets.
provides a
retail
lighton vehicle
New Vehicle Markets Summary
vehicle markets.
This unique localized This
Hawaii
Kauai
Maui
Oahu
Total
summary
of
each
of
Hawaii’s
four
unique
localized information
provides
Local Markets
Statewide
information
a valuable
perspective
Market Summary
retail
light provides
vehicle
markets.
This
a valuable
perspective
on market
Hawaii
Kauai
Maui
Oahu
Total
on market
performance,
a barometer
unique
localized
information
providesto First Quarter, '05
2,366
924
2,208
12,344
17,842
performance,
and
aandbarometer
Market
Summary
a evaluate
perspective
on
market
First
Quarter,
'06
2,243
743
1,917
12,076
16,979
tovaluable
evaluate the
performance
of
your
dealerthe performance of your First Quarter, '05
2,366
924
2,208
12,344
17,842
performance,
and
a
barometer
to
Percent
change
-5.2%
-19.6%
-13.2%
-2.2%
-4.8%
dealership.
tableinto
is four
divided
ship. The tableThe
is divided
parts.into
2,243
743
1,917
12,076
16,979
evaluate
theTheperformance
of your First Quarter, '06
four
parts.
first,
Market
Summary,
Light Truck Market Share
The first, Market
Summary,
shows total
-5.2%
-19.6%
-13.2%
-2.2%
-4.8%
dealership.
Thenew
table
is divided
into Percent change
shows total
retail
light vehicle
First
Quarter,
'05
65.9%
72.0%
62.8%
53.4%
56.6%
new
retail The
light first,
vehicle
registrations
during Light Truck Market Share
four
parts.
Market
Summary,
registrations
during
the
First
Quarters
First Quarter, '06
65.1%
71.3%
64.3%
52.7%
56.5%
shows
total
new of
retail
light
vehicle
the First
Quarters
2005 and
2006,
and First Quarter, '05
65.9%
72.0%
62.8%
53.4%
56.6%
of
2005
and
2006,
and
percent
Change (share points)
-0.8
-0.7
1.5
-0.7
-0.1
registrations
during
the First
Quarters
65.1%
71.3%
64.3%
52.7%
56.5%
change.
The
second
and
parts First Quarter, '06
percent change.
Th
e second
andthird
third parts
ofshow
2005market
and share
2006, for
andlight
percent
Big Three Market Share
-0.8
-0.7
1.5
-0.7
-0.1
trucks
show market
share
for light
trucks
and
the Change (share points)
change.
The
second
and
third
parts
First
Quarter,
'05
30.0%
38.0%
35.9%
25.7%
29.6%
and the Big Three. The fourth part Big Three Market Share
Big Th
ree. The fourth
part shows
show
market
share
light market
trucks
First Quarter, '06
26.1%
37.7%
32.0%
26.2%
27.4%
shows
market
shareforfigures
for the First
Quarter,
'05 points)
30.0%
38.0%
35.9%
25.7%
29.6%
and
the
Big
Three.
The
fourth
partin Change
share10
figures
for the
topvehicle
10 selling
light
(share
-3.9
-0.3
-3.9
0.5
-2.2
top
selling
light
brands
First Quarter, '06
26.1%
37.7%
32.0%
26.2%
27.4%
shows
market
figures
for
the
vehicle
brands
inshare
the
during
the First
the
state
during
thestate
First
Quarter.
The Market Share for Top 10 Selling Brands in State (First Quarter 2006)
-3.9
-0.3
-3.9
0.5
-2.2
top
10
selling
lightis vehicle
brands in Change (share points)
top
rated
shaded.
Quarter.
Thcounty
e top rated
county is shaded.
Toyota/Scion
25.5%
26.1%
26.0%
24.6%
24.9%
the state during the First Quarter. The Market
(First Quarter
NissanShare for Top 10 Selling Brands
8.9% in State
14.1%
13.4%2006) 12.3%
12.1%
Observations:
declined
Observations:
Registrations
in
top
rated county
isRegistrations
shaded.declined
Toyota/Scion
25.5%
26.1%
26.0%
24.6%
24.9%
Honda
19.2%
11.8%
11.8%
9.8%
11.4%
in
each
of
the
four
markets,
with
the
each of the four markets, with the small- Nissan
8.9%
14.1%
13.4%
12.3%
12.1%
Observations:
Registrations
declined
8.8%
12.0%
18.3%
8.0%
9.4%
smallest decline
in Oahu
(down Ford
est
decline
in Oahu
(down
2.2%).with
Light
Honda
19.2%
11.8%
11.8%
9.8%
11.4%
in2.2%).
each
ofLight
the
four
markets,
the
4.0%
7.8%
2.9%
5.8%
5.3%
truck market share in- Chevrolet
8.8%
12.0%
18.3%
8.0%
9.4%
smallest
decline
in Oahu
(down
truck market
shareshare
increased
1.5%in
share
Dodge
8.0%
7.5%
4.5%
4.1%
4.8%
creased
1.5%
points
Maui, Ford
4.0%
7.8%
2.9%
5.8%
5.3%
2.2%).
Light
truck
market
in- Chevrolet
points
in Maui,
butthe
declined
the other
Mazda
9.0%
3.8%
3.0%
3.5%
4.2%
but
declined
in
otherinshare
three
marDodge
8.0%
7.5%
4.5%
4.1%
4.8%
creased
1.5%Three
sharemarket
points in
Maui,
0.2%
0.1%
2.9%
3.4%
2.8%
kets.
Big
three markets.
Big Three
market share
share in-in- Lexus
9.0%
3.8%
3.0%
3.5%
4.2%
but
declined
inofthe
other inthree
marHyundai
1.1%
3.5%
1.4%
2.5%
2.2%
creased
0.5
a point
Oahu,
but Mazda
creased
0.5 Three
of a pointmarket
in Oahu,share
but stood
Lexus
0.2%
0.1%
2.9%
3.4%
2.8%
kets.
Big
inBMW
0.2%
0.1%
2.0%
2.5%
2.1%
stood at just 26.2%
1.1%
3.5%
1.4%
2.5%
2.2%
at just 26.2%
creased
0.5 of a an
point
in Oahu,
but Hyundai
Source:
AutoCount,
Experian
Company.
stood
atAutoCount,
just 26.2%
Source:
an Experian Company.
Market
Tracker
Source:
AutoCount,
an Experian Company.
BMW
0.2%
0.1%
2.0%
2.5%
2.1%
Market
Tracker
Japanese
Brands
Market
Tracker
Gain 2.2 Market Share Points in First Quarter
Change
in New
Retailin
Light
Market Share
Japanese
Brands
Gain
2.2Market
Market
Share
Points
in Vehicle
First
Quarter
Japanese
Gain
Share
Points
First
Quarter
The
graph on Brands
the
right tracks
the 2.2
1.7
2.2
2.01.5
1.7
1.51.0
1.00.5
0.4
0.2
0.50.0
0.2
-0.5
0.0
-0.6
-1.0
-0.5
-0.6
-1.5
-1.0
-0.8 -0.8
0.4
-0.1
-0.1
0.3
0.3
0.3
0.3
0.3
0.3
0.0
-0.1 -0.2 0.0
-0.1 -0.2
-0.3
-0.3
-0.8 -0.8
-2.0
-1.5
-2.2
-2.5
-2.0
-2.5
-2.2
M G
M
Fo
rd F
or
C
hr C
d
ys h
le ry
r sl
er
Ja
pa J
n. ap
an
To
.
yo T
o
ta yo
ta
H
on H
da o
nd
a
N
is N
sa i
s
n sa
n
O
th O
er t
he
r
Eu
ro E
. ur
o.
VW
VW
BM
W BM
W
M
B M
B
Fo
rd F
or
d
O
th O
er t
he
Ko
r
re K
an or
ea
n
Source: AutoCount, an Experian Company.
2.52.0
3
down AutoCount,
slightly. an Experian Company.
Source:
First
Quarter
2006
vs. Vehicle
First Quarter
2005
Change
in New
Retail
Light
Market
Share
2.2
First Quarter 2006 vs. First Quarter 2005
2.5
3 Bi g
The graph composition
on the right tracksofthe the
changing
The
graph
on theAs
right tracksonthe
state’s
market.
changing composition ofshown
the state’s the
changing
composition
of theof
graph,
the
Big
Three
(consisting
market.market.
As shownAs
on shown
the graph,
state’s
onthethe
“traditional domestic” brands)
lost
Big Th
ree (consisting
“traditional
graph,
the
Bigshare
Threeof
(consisting
2.2
market
points
from of
the
“traditional
domestic”
brands)
lost
domestic”
brands)
2.2
market
First
Quarter
oflost
2005
to theshare
First
2.2
marketofshare
points (Big
from Three
the
Quarter
this
points from
the
Firstyear.
Quarter of 2005
First
Quarter
of
2005
to
the
First
does
not Quarter
includeof this
import
brands
to the First
year.Three
(Big
Quarter
(Big
owned of
by this
GM year.
and Ford,
such as
Threenot
does
not
include
import brands
brands
does
import
Volvo
andinclude
Saab.)
Japanese
brand
owned
by
GM
and
Ford,
such
as
owned byshare
GM and
Ford, such
as points,
Volvo
market
increased
2.2
Volvo
and
Saab.)
Japanese
brand
with
Honda
(including
Acura) inand Saab.)
Japanese
brand market
market
share1.7
increased
2.2European
points,
creasing
points.
shareHonda
increased
2.2 points,Acura)
with Honda
with
(including
inbrand share was up 0.3 of a point,
(including 1.7
Acura)points.
increasingEuropean
1.7 points.
creasing
while Korean brand share was
brand
share
wasshare
up 0.3
European
brand
was of
up a0.3point,
of a
down
slightly.
while
Korean
brand
share
was
Source:
AutoCount,
an
Experian
Company.
point, while Korean brand share was
down slightly.
G
Bi
g
Brands included above: Big 3: GM (Buick, Cadillac, Chevrolet, GMC, Hummer, Oldsmobile, Pontiac, and Saturn), Ford (Ford, Lincoln, and Mercury),
Chrysler (Chrysler, Dodge, and Jeep). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other
(Isuzu,included
Mazda, Mitsubishi,
and Suzuki).
European:
VWGMC,
(Audi,Hummer,
Bentley, Oldsmobile,
and Volkswagen),
BMW
Rolls
Mini),and
MBMercury),
(Mercedes
Brands
above: BigSubaru,
3: GM (Buick,
Cadillac,
Chevrolet,
Pontiac,
and(BMW,
Saturn),
FordRoyce,
(Ford, and
Lincoln,
Brands
above:
Big
3:Jeep).
GM (Buick,
Cadillac,
Chevrolet,
GMC,
Hummer,
Pontiac,
and Korean:
Saturn),
Ford
(Ford,
Lincoln,
Chrysler
Benz),
Fordincluded
(Aston
Martin,
Jaguar,
Land
Rover,
and
Volvo),
Other
(Ferrari,
Lotus,
and
Maserati).
Hyundai
and
Kia.and Mercury),
Chrysler
(Chrysler,
Dodge,
and
Japanese:
Toyota
(Toyota,
Lexus,
andOldsmobile,
Scion),
Honda
(Honda
and Acura),
Nissan
(Nissan
and Infiniti),
Other
(Chrysler, Dodge, and Jeep). Japanese: Toyota (Toyota, Lexus, and Scion), Honda (Honda and Acura), Nissan (Nissan and Infiniti), Other (Isuzu, Mazda, Mitsubishi,
(Isuzu, Mazda, Mitsubishi, Subaru, and Suzuki). European: VW (Audi, Bentley, and Volkswagen), BMW (BMW, Rolls Royce, and Mini), MB (Mercedes
Subaru, and Suzuki). European: VW (Audi, Bentley, and Volkswagen), BMW (BMW, Rolls Royce, and Mini), MB (Mercedes Benz), Ford (Aston Martin, Jaguar, Land
Benz), Ford (Aston Martin, Jaguar, Land Rover, and Volvo), Other (Ferrari, Lotus, and Maserati). Korean: Hyundai and Kia.
Rover, and Volvo), Other (Ferrari, Lotus, and Maserati). Korean: Hyundai and Kia.
Hawaii New Retail Car and Light Truck Registrations - History and Forecast
Registrations
Market Share (%)
Forecast % change
Forecast
Change
2005
2006
'05 to '06
2005
2006
'05 to '06
TOTAL
70,268
68,855
-2.0%
Acura
886
859
-3.0%
1.3
1.2
-0.1
Audi
350
387
10.6%
0.5
0.6
0.1
BMW
1,323
1,274
-3.7%
1.9
1.9
0.0
Buick
192
169
-12.0%
0.3
0.2
-0.1
Cadillac
334
393
17.7%
0.5
0.6
0.1
Chevrolet
4,604
4,199
-8.8%
6.6
6.1
-0.5
828
785
-5.2%
1.2
1.1
-0.1
Chrysler
Dodge
3,711
3,603
-2.9%
5.3
5.2
-0.1
Ford
7,051
6,562
-6.9%
10.0
9.5
-0.5
GMC
1,133
987
-12.9%
1.6
1.4
-0.2
Honda
7,512
7,548
0.5%
10.7
11.0
0.3
Hummer
189
223
18.0%
0.3
0.3
0.0
Hyundai
1,607
1,636
1.8%
2.3
2.4
0.1
Infiniti
685
615
-10.2%
1.0
0.9
-0.1
Isuzu
207
164
-20.8%
0.3
0.2
-0.1
Jaguar
228
138
-39.5%
0.3
0.2
-0.1
Jeep
977
1,053
7.8%
1.4
1.5
0.1
Kia
1,295
1,230
-5.0%
1.8
1.8
0.0
Land Rover
152
154
1.3%
0.2
0.2
0.0
Lexus
1,806
1,914
6.0%
2.6
2.8
0.2
Lincoln
298
320
7.4%
0.4
0.5
0.1
Mazda
2,898
2,937
1.3%
4.1
4.3
0.2
Mercedes
1,548
1,508
-2.6%
2.2
2.2
0.0
Mercury
208
177
-14.9%
0.3
0.3
0.0
Mini
407
377
-7.4%
0.6
0.5
-0.1
Mitsubishi
549
427
-22.2%
0.8
0.6
-0.2
Nissan
7,689
7,168
-6.8%
10.9
10.4
-0.5
Pontiac
456
430
-5.7%
0.6
0.6
0.0
Porsche
186
185
-0.5%
0.3
0.3
0.0
Saab
115
135
17.4%
0.2
0.2
0.0
Saturn
761
817
7.4%
1.1
1.2
0.1
Subaru
676
606
-10.4%
1.0
0.9
-0.1
Suzuki
542
674
24.4%
0.8
1.0
0.2
Toyota/Scion
17,340
17,747
2.3%
24.7
25.8
1.1
Volkswagen
942
990
5.1%
1.3
1.4
0.1
Volvo
479
385
-19.6%
0.7
0.6
-0.1
Others
104
79
-24.0%
0.1
0.1
0.0
Historical Data Source: AutoCount, an Experian Company. Forecast: Auto Outlook.
Hawaii Auto
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