Fashion Advertising, Advertorials

Transcription

Fashion advertising, advertorials
and content creation
BOILER/ PORTFOLIO/ Fashion content and advertising
Va lu e R e ta i l C h i n a
Value Retail is a multinational company specialised in the development and operation
of luxur y outlet shopping Villages. Together with the unique design, setting and
guest ser vices offered at each Village, Value Retail has changed the ver y concept of
destination shopping.
At Boiler Corporation we are the creative directors of all the events and actvitation
projects for the newborn Yi Ou Lai Suzhou Village, a 70,000 sqm luxur y outlet in
Suzhou, China, which currently includes over 100 fashion brands stores.
S uzh o u V i ll ag e / W e Ar e Y i
体验低至2.5折优惠每一天.
The f irst ADV campaign we made for Yi Ou Lai Suzhou Village, shot by fashion photographer Alessio Bolzoni
according to our concept, ar t direction and production. Stylist: Tanya Jones. Casting director: Piergiorgio Del Moro.
Hair: Paolo Soff iatti. Make-up: Elena Komarova. Models: Chen Si, Li Bing, Sun Hui Xuan, Wang Wei.
We Are Yi project: the casting of models - managed by the best international agencies - to become protagonists of
the f irst adv campaign of Yi Ou Lai Suzhou Village, took place inside the mall and resulted
in “buzz contents” for both online and printed media.
Please click on any of the images to see the We Are Yi video.
We chose 2 boys and 2 girls amongst 100 models after two days of casting: they are the Yi Faces.
They were the protagonists of the Suzhou Village off icial adv campaign shown in the previous pages.
S e rg i o Ross i
Sergio Rossi Fall/Winter 2014-2015 Campaign
S e rg i o Ross i
Sergio Rossi Fall/Winter 2014-2015 Campaign
S e rg i o Ross i
Sergio Rossi Fall/Winter 2014-2015 Legshots
S e rg i o Ross i
57
A62190 DALSTON
Stivaletto in vitello nero con cinturino e zip laterale
Black leather ankle boot with strap and lateral zip
Bottine en veau noir avec bride cheville et zip latérale
tacco/heel/talon 9 cm
Sergio Rossi Fall/Winter 2014-2015 Catalogue
S e rg i o Ross i
101
A65410 FLEUR
Sandalo con cinturino in camoscio nero e nudo
Black and nude suede ankle strap sandal
Sandale en veau velours noir et beige avec bride cheville
Sergio Rossi Fall/Winter 2014-2015 Catalogue
S e rg i o Ross i
www.sergiorossi.com
www.sergiorossi.com
Sergio Rossi Spring/Summer 2014 Campaign
S e rg i o Ross i
www.sergiorossi.com
Sergio Rossi Spring/Summer 2014 Campaign
S e rg i o Ross i
Sergio Rossi Spring/Summer 2014 Legshots
S e rg i o Ross i
Sergio Rossi Spring/Summer 2014 Catalogue
S e rg i o Ross i
18
19
A60370 ZED
Sandalo in vitello nero e avorio
black and ivory calfskin sandal
Sandale en veau noir et ivoire
A58280 ZED
Sandalo con plateau in vernice bianco
e vitello laminato oro
White patent leather and gold laminated
calfskin platform sandal
Sandale à plateau en cuir verni blanc
et veau laminé or
tacco/heel/talon 10,5 cm
A60390 ZED
Sandalo in vernice nero
e vitello laminato oro
black patent leather and
gold laminated calfskin flat sandal
Sandale en cuir verni noir
et veau laminé or
Sergio Rossi Spring/Summer 2014 Catalogue
Pi r e lli P Ze ro
Boiler Corporation are image consultants of Pirelli Pzero, the fashion brand owned by Pirelli & C. S.p.a., the tyre
multinational company based in Milan, active in over 160 countries, with 21 manufacturing sites around the world.
Pirelli are also renown in the fashion and ar t world for their Pirelli Calendar, published since 1964.
Since 2011, we ar t directed and produced their collection catalogues for both menswear and womenswear,
as well as their seasonal ad campaigns and the key visuals for all their communication tools.
We have conceived and produced their events, product presentations, POS materials and international fairs.
We designed their showroom in Milan and the store windows of their PZero Corso Venezia 1 f lagship store.
Pi r e lli P Ze ro
KARDOS 2 (RE-EDITION OF A PIRELLI SPORT SNEAKER; OPENING-04 ROYAL BLUE; OPENING-01 NAVY BLUE; OPENING-02 WHITE; OPENING-05 YELLOW)
SILVER (WINDBREAKER JACKET IN TWO LAYERS FABRIC; WATERPROOF ZIPPER WITH P LOGO IN SILVER REFLEX DETAIL ON TAPE;
Pirelli PZero Spring/Summer 2015 Moodbook
INTERNAL THERMO-TAPING WITH CARBON-LIKE PATTERN)
Pi r e lli P Ze ro
LIGER (T-SHIRT IN TECH PIQUET, REFLEX OVERLOCK STITCHING AND SILVER PRINT ON RIB KNIT);
BOBBY REX-20 (SNEAKER IN GREY FABRIC)
BOBBY REX-30 (BLACK CALF SNEAKER)
Pi r e lli P Ze ro
Corso Venezia 1 Milano – pirellipzero.com
Pirelli PZero Fall/Winter 2014-15 Campaign
Pi r e lli P Ze ro
bobbY reX-04 (navy), bobbY reX-02 (orange) - CarGen (full zip hooded fleece in cotton and mesh inserts with embroidered logo)
aIKIn (down jacket in light micro rip stop, injected feather) - pInDa-02 (shoes)
Pirelli PZero Fall/Winter 2014-15 Moodbook
Pi r e lli P Ze ro
JuKes-02 (shoes) - CHasMar (padded car coat in micro reps water-repellent, hidden hood in neck shape rubber details on the shoulder)
aDVanI (hooded fleece in cotton and rubberized inserts, tyre embroidery on the sleeve)
(first row on top, from left to right) KeIteL-06, KeIteL-05, KeIteL-08 - (bottom row) KeIteL-08, KeIteL-01, KeIteL-06
Pirelli PZero Fall/Winter 2014-15 Moodbook
Pi r e lli P Ze ro
Pirelli PZero Spring/Summer 2014 Campaign
Pi r e lli P Ze ro
motorsport
Shoes KARDOS - 03
left
ANSTY J001
WIND JACKET IN TRANSPARENT
MICRORIPSTOP WITH THERMOTAPING
ABRAM A005
REVERSIBLE T-SHIRT, PIGMENT PIECE DYED
ALOWAY K001
TECHNICAL FLEECE PANTS
ADAO P002
STRETCH NYLON CAP
Shoes JULIAN - 01
right
ABREY F004
HODDED FLEECE, SNAP BUTTONS
ANTON A005
JERSEY T-SHIRT FLOCK/VINTAGE PRINT
AMBROSIO F008
GARMENT DYED BERMUDA IN STRETCH
COTTON GABARDINE
Shoes JULIAN - 01
Pi r e lli P Ze ro
motorsport
ALLIOT P002
BIKER JACKET IN STRETCH NYLON
ABRAM A005
REVERSIBLE T-SHIRT, PIGMENT
PIECE DYED
motorsport
DUSTIN
DUSTIN
DUSTIN
DUSTIN
-
03 (blue)
02 (grey)
06 (light blue)
04 (ornange)
ANSILL F008
GARMENT DYED 5 POCKETS IN
GABARDINE STRETCH
Shoes KARDOS - 03
Pi r e lli P Ze ro
Pirelli PZero Fall/Winter 2013-14 Video.
Please click on the thumbnail to see the video.
Pi r e lli P Ze ro
Pi r e lli P Ze ro
pADeRA - 01
Pirelli PZero Fall/Winter 2013-14 Lookbook
Pi r e lli P Ze ro
iRmiNe 0526
GiUBBiNo iN pelle imBottito, DettAGli
tRApUNtAti e FiANcHetti elAstici
BRiGitte 0508
pANtAloNe slim iN tessUto
tecNico stRetcH
scARpe DANielle - 01
(from left to right)
DAliA - 04
DAliA - 03
Pi r e lli P Ze ro
Corso Venezia 1 Milano
pirellipzero.com
Pi r e lli P Ze ro
(above and left) ANDY COAT-0403
Impermeabile in tessuto tecnico termonastrato.
Raincoat in thermo-taped tech fabric
サーモテープが付いたハイテク素材のレインコート。
Pirelli PZero Spring/Summer 2013 Lookbook
Pi r e lli P Ze ro
Pirelli PZero Spring/Summer 2012 Video
Pi r e lli P Ze ro
Pi r e lli P Ze ro
(right page) OLAF 0178
Impermeabile termonastrato in flanella tecnica, spalmatura interna in poliuretano, bottoni in gomma.
Thermo-taped raincoat in technical flannel, dope-dyed polyurethane inner coating, rubber buttons.
ハイテクフランネルのサーモテープ付きレインコート、内側は原着ポリウレタン・コーティング（合成皮革）、ゴムボタン。
(right page) KENITH 0178
Giubbotto termonastrato in flanella tecnica, spalmatura interna in poliuretano tinto in pasta. Waterproof, polsi in maglia con interni in
maglina tecnica elastica.
Thermo-taped jacket in technical flannel, dope-dyed polyurethane inner coating. Waterproof, knit cuffs with elastic jersey inside.
サーモテープが付いたハイテクフランネルのジャケット、内側はドープ染めポリウレタン・コーティング
（合成皮革）。防水、内側に伸縮性のあるジャージニットの袖口
ANDY COAT 0177
Reinterpretazione dell’impermeabile Principe di Galles in chiave
sportswear. Tessuto tecnico con spalmatura interna in poliuretano
tinto in pasta. Regolazione fit fianchi con fibbia.
Prince of Wales check raincoat reinterpreted with a sportswear look.
Technical fabric with dope-dyed polyurethane inner coating.
Adjustable fit sides with buckle.
プリンス・オブ・ウェールズのチェックのレインコート
をスポーツウェアとして再解釈。原着ポリウレタン・コ
ーティング（合成皮革）を用いたハイテク素材。サイド
のフィット感をバッ
Pi r e lli P Ze ro
(above) TESS-05
(right page) DUB-0182
Bomber bimateriale in pelleovo tecnico e poliestere waterpoof. Zip in metallo, fodera in rip stop trapuntato.
Two-material bomber jacket in tech muslin and waterproof polyester. Metal zipper, quilted rip-stop lining.
ハイテク素材のモスリンと防水ポリエステルの2種を使用したボンバージャケット。金属ファスナ
ー、キルティング･リップストップ･ライニング。
(above) LUDMILLA-0179
Mantella in tessuto tecnico laminato metal, imbottitura in piuma, manica 3/4, sottomanica in tessuto elasticizzato.
Cape in metal laminated tech fabric, down padding, 3/4 sleeves, elasticized fabric underarms.
メタルラミネート加工を施したハイテク素材のケープ、ダウン中綿、七分袖、脇の下には弾力性のある素材を使用。
(right page) BRIANY-0174
Gilet lungo in light nylon trapuntato, inserti con tessuto a contrasto.
Long vest in light quilted nylon, contrasting fabric inserts.
軽量のキルティング･ナイロンを使用したロング･ベスト、対比色の素材が縫い込まれています。
(above) URSULA-0276
Mantella in tweed tecnico, sottomanica in tessuto elastico, coulisse interna.
Tech tweed cape, elastic fabric underarms, inside drawstring.
ハイテクツイードのケープ、脇の下は弾力性のある素材、内側には引きひも付き。
(right page) TABBY-0184
Piumino corto in tessuto tecnico con membrana, imbottitura in ovatta, interno polsi e collo in ecopelliccia.
Short down jacket in tech fabric with membrane, inside of cuffs and collar in eco-fur.
皮膜加工をしたハイテク素材のショート･ダウン･ジャケット、綿ウール中綿、袖口の内側と襟にはEco-Fur
(フクロギツネの毛皮)。
Pi r e lli P Ze ro
pzeroweb.com
pzeroweb.com
nike
Boiler Corporation has a 10-year professional engagement with Nike. The collaboration has been operated on
several fronts. From 2004 to 2007 Boiler Par tner Ivan Maria Vele was in charge at La Posteria in Milan of Nike Italy’s
edge marketing activities while later on the brand communicated through Boiler magazine and Fantom Editions.
We collaborated on events, editorial projects and books and in 2011 Boiler Corporation has been developing the
marketing strategy for the Nike Juventus stores at the new Juventus Stadium.
nikestadiums.tumblr.com
n i k e / Tru e C it y
Special project published on Fantom Photographic Quar terly, in collaboration with various ar tists.
n i k e / Ir i n a P o li n
Special project published on Fantom Photographic Quar terly, in collaboration with ar tist Irina Polin.
S m y th so n
Smy thson is a British luxur y brands leader for stationar y and small leather goods. They’ve been recently expanding
their line with large leather goods such has purses and bags.
As par t of a 360 degrees creative consultancy, Boiler ar t directed and produced all photographic, video and
adver torial content, including seasonal and special projects in collaboration with acclaimed ar tists.
We took care of their in-store events.
S m y th so n
Smy thson’s Fall Winter 2012-2013 campaign shot by Matthew Donaldson.
S m y th so n
Smy thson’s Fall Winter 2012-2013 campaign shot by Matthew Donaldson.
S m y th so n
Smy thson’s Spring Summer 2013 campaign.
S m y th so n
Smy thson’s Spring Summer 2013 campaign.
S m y th so n
www.smythson.com
Smy thson’s Panama campaign.
S m y th so n
1. SMALL POUCH
Soft Taureau leather - Shagreen hardware - Striped
nubuck lining
W14.5 x H11cm / 5½ x 4½”
Price: £ 145 / $ 245
1
2. MEDIUM POUCH
Soft nubuck and Taureau leather - Shagreen hardware
Six pockets - Striped cotton lining
W45 x H30 x D18cm / W18 x H12 x D7” Handle
drop: 22cm / 8½”
Price: £ 1395 / $ 2360
3
3. LARGE POUCH
nubuck lining
W29 x H22cm / 11½ x 8½”
Price: £ 270 / $ 455
Colours: black, chocolate, olive
4. SMALL POUCH
nubuck lining
W14.5 x H11cm / 5½ x 4½”
Price: £ 145 / $ 245
2
5. MEDIUM POUCH
nubuck lining
W22 x H16.5cm / 8½ x 6½”
Price: £ 195 / $ 330
6. LARGE POUCH
nubuck lining
W29 x H22cm / 11½ x 8½”
Price: £ 270 / $ 455
4
5
6
7. SMALL POUCH
8
nubuck lining
W14.5 x H11cm / 5½ x 4½”
Price: £ 145 / $ 245
8. MEDIUM POUCH
nubuck lining
W22 x H16.5cm / 8½ x 6½”
Price: £ 195 / $ 330
9. LARGE POUCH
nubuck lining
W29 x H22cm / 11½ x 8½”
Price: £ 270 / $ 455
7
10. SMALL POUCH
nubuck lining
W14.5 x H11cm / 5½ x 4½”
Price: £ 145 / $ 245
9
11
11. MEDIUM POUCH
nubuck lining
W22 x H16.5cm / 8½ x 6½”
Price: £ 195 / $ 330
10
12. LARGE POUCH
12
nubuck lining
W29 x H22cm / 11½ x 8½”
Price: £ 270 / $ 455
Men’s style guide.
S m y th so n
Smy thson’s Special Xmas project.
S m y th so n
Smy thson’s Special Christmas project.
S M Y TH SON / COLETTE , P aris
In an effor t to celebrate the launch of the Panama collection, Boiler Corporation worked with Smy thson on a
project that envisioned the collaboration with ar tist Quentin Jones to reinterpret in her fashion a set of iconic
Panama diaries owned by a series of famous personalities. 10 original ar tworks were produced and presented in a
“galler y” setting at Smy thson f lagship store in New Bond Street alongside the presentation of the full Panama line.
From the initial concept creation to store installation and displays, Boiler Corporation worked
with the ar tist during the whole creative process.
Collateral material was also produced: invitation, catalogue and animated digital content.
The same Panama Legacy exhibition made it to Colette in Paris in occasion of the launch of a capsule collection
designed by Quentin Jones for Smy thson. We designed the window installation and
inner product displays for the event.
S m y th so n
“Introducing the 1887”
S m y th so n
“125 Years of Magical Gifts”
S m y th so n
“Heritage Video”
S m y th so n
Spring Summer 2013 video.
S m y th so n
Eliot video.
U m it B e n a n
Boiler Corporation produced creative video content and animated gifs for Umit Benan Spring Summer 2014 Efendi
collection. Umit Benan is one of the most exciting contemporar y fashion designers. Once he f inds the character who
epitomizes the mood he has in mind for the season, he builds a whole f ictional stor y around him, writing ever y thing
down in detail like the stor y teller he is and f inally getting down the clothes.
umitbenan.com
U m it B e n a n
Spring Summer 2014 Efendi fashion show.
Watch the backstage video
C a m e r a N a zi o n a le de ll a M o da Ita li a n a
Camera Nazionale della Moda italiana is the main no-prof it Association which
promotes italian fashion through a series of initiatives, corporate events like Milano Fashion week and fairs.
The Association represents all the highest cultural values of Italian Fashion. It aims at protect, co-ordinate and
strengthen its image, both in Italy and abroad.
Most of the major Italian brands such as Prada, Gucci, Armani, Versace, Marni,
Costume National, Ermenegildo Zegna, Pucci, Etro are only few of the Association Members.
The main focus of the project was to redesign CNMI web por tal and produce new and engaging content
that could elevate the site to a regular destination for fashion industr y operators and enthusiasts.
Boiler Corporation built a new information architecture, ar t directed
all creativity for both web inter face and relative content
(positioning & tone of voice, editorial plan, collaborating with a network of exclusive international contributors).
CNMI site has been designed to both fulf ill the need for a viable source of infos for the fashion industr y operators
and an engaging platform for constantly changing editorial content ranging from fashion to ar t,
to design to lifestyle topics.
A series of inter views to a number of key industr y people populate the site
similarly to how a magazine would operate.
The quality of the iconography of the CNMI site has been greatly improved by adding illustrations nex t to traditinaly
photography with the contribution of great ar tists.
We curated the CNMI’s off icial Pinterest board, where we published a selection of the best detail shots from the
catwalks of each designer included in the calendar of the seasonal fashion weeks.
Social Media strategy has also been curated by Boiler, via the creation of the off icial Instagram por tal for CNMI and
by establishing the editorial plan & team that has taken the page to be followed by 14,000 users in just 6 months.
Facebook page has also been updated with a fresh series of news completely
integrated with the overall new CNMI digital platform.
In order to communicate all the new contents published on their website and social networks, we created periodical
newsletter (daily during the fashion weeks, weekly and monthly) that CNMI could send to their data base made of
members, journalists, PRs, buyers and audience.
R e de m p ti o n C h o ppe rs
The focus is just the same:
artisanal perfection as
a way to express a liberating
quest for beauty.
Gia asint endantiumque consed quatus dolorendio. Itatem quae nullis est, ut que de mo tem fuga.
Nequae laboreh endero miligna turehen daeperum acillibus as ressequiae cume culpa nonseque velit, sunt er ferio.
Maxim facestios et iliquid maximuscim volesci ducipsam as ut a et, invendam earum solorepudit elibus.
R e de m p ti o n C h o ppe rs
50 EVENTS
EVENTS 51
PA R I S
M A RC H 2 013
The first official fashion
collection was launched
during Paris Fashion
Week FW 2013 with
the event “Welcome
the Machine”.
to
REDEMPTION CHOPPERS
30 FASHION
REDEMPTION CHOPPERS
FASHION 31
68 PRESS
PRESS 69
PRESS
REDEMPTION CHOPPERS
REDEMPTION CHOPPERS
REDEMPTION CHOPPERS
REDEMPTION CHOPPERS

Fashion Advertising, Advertorials

Transcription

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