Goals and Progress 2012 - Starbucks Coffee Company

Starbucks Global Responsibility Report
Goals and Progress 2012
GOAL
GOAL
GOAL
Ensure 100% of our
Ensure
of
coffee
ethically
Ensure is100%
100%
of our
our
coffee
is
ethically
sourced
2015
coffee is by
ethically
sourced
by
sourced by 2015
2015
PROGRESS
PROGRESS
PROGRESS
93% of our coffee was ethically
sourced
in 2012,
90%
93% of our
coffeeincluding
was ethically
93% of our coffee was ethically
through
sourced C.A.F.E.
in 2012, Practices.
including 90%
sourced in 2012, including 90%
through C.A.F.E. Practices.
through C.A.F.E. Practices.
ON TRACK
ON TRACK
ON TRACK
We define ethically sourced as coffee that is
third-party
verified or
certified,
eitherthat
through
We define ethically
sourced
as coffee
is
C.A.F.E.
Practices,
or coffee
another
We
define
ethically
sourced
as
is
third-party
verifiedFairtrade
or
certified,
eitherthat
through
externally
audited
system.
third-party
verified
or
certified,
either
through
C.A.F.E. Practices, Fairtrade or another
C.A.F.E. Practices,
externally
audited Fairtrade
system. or another
externally audited system.
Total coffee purchases
(in millions of lbs)
Total coffee purchases
Total
coffee
(in millions
of purchases
lbs)
(in
millions
of lbs)
Total
ethically
sourced
coffee
purchases
Total ethically sourced
(in
millions of lbs)
Total
sourced
coffeeethically
purchases
coffee
purchases
(in millions
of lbs)
(in millions of lbs)
428
428
428
367
367
367
545
545
545
509
509
509
86%
86%
86%
93%
93%
93%
2011*
2012
2011*
2012
Includes green coffee purchases for
all Starbucks brands.
2011*
2012
GOAL
GOAL
GOAL
PROGRESS
PROGRESS
PROGRESS
Invest in farmers and
Invest
in
their
by
Investcommunities
in farmers
farmers and
and
their
communities
by
increasing
farmer loans
their communities
by
increasing
farmer
loans
to
$20 million
by 2015
increasing
farmer
loans
to
to $20
$20 million
million by
by 2015
2015
We increased our loan
commitment
$15.9
We increasedto
our
loanmillion
We increased our loan
with
a $1.3 million
investment
commitment
to $15.9
million
commitment to $15.9 million
to
the
Access
Fund.
with
a Fairtrade
$1.3 million
investment
with a $1.3 million investment
to the Fairtrade Access Fund.
to the Fairtrade Access Fund.
ON TRACK
ON TRACK
ON TRACK
*2011 results include C.A.F.E. Practices only.
Includes green coffee purchases for all Starbucks brands.
Includes
greeninclude
coffeeC.A.F.E.
purchases
for all Starbucks
brands.
*2011 results
Practices
only.
*2011 results include C.A.F.E. Practices only.
100%
100
100%
%
2015
2015
2015
2015
2015
$20
M
2015
$20M
$20M
2011
2011
$14.7
M
2011
$14.7M
$14.7M
2012
2012 M
$15.9
2012
$15.9M
$15.9M
$
$
$
Commitment is defined as being made either by public declaration of intent or
signed contract.
Commitment is defined as being made either by public declaration of intent or
Commitment
is defined as being made either by public declaration of intent or
signed contract.
signed contract.
GOAL
GOAL
GOAL
Improve farmers’ access
Improve
access
to
carbonfarmers’
markets,
Improve
farmers’
access
to
carbon
markets,
helping
them
generate
to carbon
markets,
helping
them
generate
additional
income
while
helping them
generate
additional
income
while
protecting
the
additional income
while
protecting
the
environment
protecting the
environment
environment
PROGRESS
PROGRESS
PROGRESS
We focused on providing
agricultural
practices which
We focusedbest
on providing
We focused on providing
will
help farmers
better respond
agricultural
best practices
which
agricultural best practices which
and/or
to regional
climate
will helpadapt
farmers
better respond
will help farmers better respond
changes,
and to
have
expanded
our
and/or adapt
regional
climate
and/or adapt to regional climate
program
Brazil.
changes, to
and
have expanded our
changes, and have expanded our
program to Brazil.
program to Brazil.
ON TRACK
ON TRACK
ON TRACK
Sumatra,
Indonesia
Sumatra,
Sumatra,
Indonesia
Indonesia
Chiapas, Mexico
Chiapas, Mexico
Chiapas, Mexico
Minas Gerais, Brazil
Minas Gerais, Brazil
Minas Gerais, Brazil
All infographics related to our goal performance are visual representations of progress, and not to exact scale.
ON TRACK
Starbucks Global Responsibility Report
Goals and Progress 2012
GOAL
PROGRESS
Build all new,
company-owned
GOAL
stores to achieve
LEED® certification
Reduce energy
consumption by 25% in
our company-owned
stores by 2015
We have achieved LEED
certification for 116 stores in
12
countries and we are
PROGRESS
addressing specific geographic
challenges in our high growth
markets.
While extreme weather in
2008
2011
2012
2015
24.35 gal
20.11 gal
20.08 gal
18.27 gal
Average water use per square foot/store/month U.S. and Canada company-owned stores.
Percentage change to the 2008 baseline.
75%
BASELINE
7.5%
Decrease
2012 contributed to just over
a IN
1%PROGRESS
increase in electricity
consumption from the year before,
we have plans in place
to help us achieve our 25%
reduction goal by 2015.
69%
6.5%
Decrease
25%
Decrease
2011
2012
Percentage of new company-owned stores built to achieve LEED® certification.
ON TRACK
GOAL
Reduce energy
consumption by 25% in
our
company-owned
GOAL
stores by 2015
Purchase renewable
energy equivalent to
100% of the electricity
used in our global
company-owned
stores by 2015
GOAL
GOAL
Purchasewater
renewable
Reduce
energy
equivalent
to
consumption by 25%
100%
the electricity
in
our of
company-owned
used inby
our
global
stores
2015
company-owned
stores by 2015
GOAL
PROGRESS
While extreme weather in
2012 contributed to just over
a 1% increase in electricity
consumption from the year before,
PROGRESS
we have plans in place
to help us achieve our 25%
reduction goal by 2015.
We continue to purchase the
equivalent of over 50% of the
ON TRACK
electricity
used in our global
company-owned stores.
ON TRACK
2008
2011
2012
2015
6.8 KWH
6.29 KWH
6.36 KWH
5.10 KWH
BASELINE
Average
electricity use per square foot/store/month
6.5% U.S. and Canada company7.5%
owned stores. Percentage
change to the 2008
baseline.
Decrease
Decrease
25%
Decrease
558 Million
KWH
2008
586 Million
6.8 KWH
KWH
50.4%
2011
2011
6.29 KWH
51.0%
2012
2015
6.36 KWH
5.10 KWH
2012
Average electricity use per square foot/store/month U.S. and Canada companyowned stores. Percentage change to the 2008 baseline.
100%
2015
PROGRESS
PROGRESS
We continue to purchase the
Water consumption decreased
equivalent of over 50% of the
slightly in 2012, bringing us
electricity used in our global
to a total decrease of 17.7% since
company-owned stores.
2008.
ON TRACK
ON TRACK
PROGRESS
BASELINE
17.6%
Decrease
17.7%
Decrease
558 Million
KWH
50.4%
586 Million
KWH
51.0%
2012
100%
2015
25%
Decrease
2008
2011
2012
2015
24.35 gal
20.11 gal
20.08 gal
18.27 gal
2011
Average water use per square foot/store/month U.S. and Canada company-owned stores.
Percentage change to the 2008 baseline.
BASELINE
Water consumption decreased
Reduce water
17.6%
slightly
in 2012, bringing us
PROGRESS
GOAL
Decrease
consumption by 25%
to a total decrease of 17.7% since
2008.
in our company-owned
We have achieved LEED
storesall
bynew,
2015
Build
certification for 116 stores in
company-owned
12 countries and we are
ONare
TRACK
All
infographics
related to our goal performance
visual
representations
of progress, and not to exact scale.
addressing
specific
geographic
stores
to achieve
challenges in our high growth
®
LEED certification
2008
2011
markets.
24.35 gal
20.11 gal
17.7%
Decrease
25%
Decrease
75%
69%
2012
2015
20.08 gal
18.27 gal
Average water use per square foot/store/month U.S. and Canada company-owned stores.
ON TRACK
Starbucks Global Responsibility Report
Goals and Progress 2012
GOAL
PROGRESS
Purchase renewable
energy equivalent to
100% of the electricity
used in our global
company-owned
stores by 2015
We continue to purchase the
equivalent of over 50% of the
electricity used in our global
company-owned stores.
GOAL
GOAL
GOAL
Reduce
Developwater
consumption
by 25%
Develop
comprehensive
in
our company-owned
comprehensive
recycling
solutions for
stores
by
2015
recycling
for
our papersolutions
and plastic
our
and plastic
cupspaper
by 2012
cups by 2012
2008
2011
2012
2015
6.8 KWH
6.29 KWH
6.36 KWH
5.10 KWH
Average electricity use per square foot/store/month U.S. and Canada companyowned stores. Percentage change to the 2008 baseline.
ON TRACK
558 Million
KWH
50.4%
2011
586 Million
KWH
51.0%
2012
100%
2015
PROGRESS
PROGRESS
PROGRESS
Water
consumption
While we
proved thedecreased
recyclability
slightly
in 2012,
bringing
us UK and
of
our
cups
in U.S.,
Canada,
While we proved
the
recyclability
to
a total decrease
of 17.7%
since
Germany,
continue
to expand
of
our cupsand
in U.S.,
Canada,
UK and
2008.
recycling
in
those
countries,
we
Germany, and continue to expand
are still working
toward
materials
recycling
in those
countries,
we
and/or
solutions
are
still infrastructure
working toward
materials
for
our remaining
company-owned
and/or
infrastructure
solutions
ON
markets.
for
ourTRACK
remaining company-owned
markets.
BASELINE
17.6%
Decrease
Design
Design
IN PROGRESS
IN PROGRESS
17.7%
Decrease
25%
Decrease
Collection
Collection
2008
2011
2012
2015
24.35 gal
20.11 gal
20.08 gal
18.27 gal
Average water use per square foot/store/month U.S.
and Canada company-owned stores.
Infrastructure
Percentage change to the 2008 baseline.
Infrastructure
GOAL
GOAL
GOAL
PROGRESS
PROGRESS
PROGRESS
Implement
Build
all new,
Implement
front-of-store
company-owned
front-of-store
recycling in our
stores
to achieve
recycling
in our
company-owned
®
LEED
certification
company-owned
stores by 2015
stores by 2015
In 2012, we increased the
We
havewe
achieved
LEED
availability
ofincreased
front-of-store
In 2012,
the
certification
116 stores 453
in
recycling byoffor
an
additional
availability
front-of-store
12
countries
and
we
are
stores
in
the
U.S.
and
Canada.
recycling by an additional 453
addressing
geographic
stores in thespecific
U.S. and
Canada.
challenges in our high growth
ON TRACK
markets.
ON TRACK
100%
2015
100%
75%
69%
2015
Percent of store locations
with
front-of-store
recycling
Percent
of store locations
with front-of-store recycling
24%
2012
24%
18%
2011
18%
IN PROGRESS
2012
2011
U.S. and Canada company-owned stores.
U.S. and Canada company-owned stores.
GOAL
GOAL
PROGRESS
PROGRESS
Serve 5 percent of
Serve
5 percent
beverages
madeofin
beverages
made
in
our stores in
personal
our
storesby
in 2015
personal
tumblers
tumblers by 2015
In 2012, customers used
In
2012, customers
usedthan
personal
tumblers more
personal
more
35 milliontumblers
times, and
wethan
are
35
million times,
and
we are
implementing
new
solutions
implementing
new
in 2013 to bring
us solutions
closer
in
to bring us closer
to 2013
this goal.
to this goal.
2011
2012
Percentage of new company-owned stores built to achieve LEED® certification.
Percent of beverages served in personal tumblers
Percent of beverages served in personal tumblers
1.5%*
1.5%
5%
1.5%*
1.5%
5%
34.2 Million
Beverages
34.2 Million
Beverages
35.8 Million
Beverages
35.8 Million
Beverages
NEEDS IMROVEMENT
NEEDS IMROVEMENT
2011
All infographics related to our goal performance are visual representations of progress,
2012
2011
2012
U.S.,
Canada, UK, Ireland and Germany
company-owned stores.
and*Previous
not to results
exactrestated
scale.using total beverages vs. total transactions.
U.S., Canada, UK, Ireland and Germany company-owned stores.
*Previous results restated using total beverages vs. total transactions.
2015
2015
stores in the U.S. and Canada.
recycling in our
company-owned
ON TRACK
stores by 2015
Starbucks Global Responsibility Report
Percent of store locations
with front-of-store recycling
24%
18%
Goals and Progress 2012
2012
2011
U.S. and Canada company-owned stores.
GOAL
PROGRESS
Serve 5 percent of
beverages made in
our stores in personal
tumblers by 2015
In 2012, customers used
personal tumblers more than
35 million times, and we are
implementing new solutions
in 2013 to bring us closer
to this goal.
Percent of beverages served in personal tumblers
1.5%*
1.5%
34.2 Million
Beverages
5%
35.8 Million
Beverages
NEEDS IMROVEMENT
2011
2012
2015
U.S., Canada, UK, Ireland and Germany company-owned stores.
*Previous results restated using total beverages vs. total transactions.
GOAL
PROGRESS
GOAL
Mobilize our partners
(employees) and
Mobilize
customersour
to partners
contribute
(employees)
and
1 million hours of
customers
contribute
communityto
service
per
1
million
hours
of
year by 2015
community service per
year by 2015
GOAL
PROGRESS
GOAL
Engage a total of
50,000 young people
Engage
a total
to innovate
andoftake
50,000
action inyoung
their people
to
innovate
communitiesand
by take
2015
action in their
communities by 2015
PROGRESS
We increased our service
hours in 2012, contributing
nearly
40% more
than
We increased
ourhours
service
the year
before.contributing
hours
in 2012,
nearly 40% more hours than
ON
TRACK
the
year
before.
ON TRACK
1 Million
442,353
Hours
613,214
Hours
442,353
Hours
613,214
Hours
2011
2012
Hours
1 Million
Hours
2015
Includes all global markets regardless of ownership.
PROGRESS
We continued to exceed this
goal by engaging more than
54,000
youth intocommunity
We continued
exceed this
activities
in 2012. more than
goal by engaging
54,000 youth in community
activities
in 2012.
ACHIEVED
2011
2012
2015
Includes all global markets regardless of ownership.
54,848
50,050
54,848
50,050
50,000
50,000
ACHIEVED
2011
2012
2015
2011
2012
2015
All infographics related to our goal performance are visual representations of progress, and not to exact scale.
Starbucks Global Responsibility Report
Goals and Progress 2012
Starbucks Global Responsibility Goal Performance Summary
In 2008 we set a number of bold, long-range goals in the three areas that we believe we can have the greatest impact – ethical sourcing,
environment and community. This summary offers a snapshot of our progress against these goals highlighted in our Global Responsibility
Annual Report.
Starbucks Global Responsibility Goal Performance Summary
Goal
Unit
2008
2009
2010
2011
2012
Goal
Footnotes
Ensure 100% of our coffee is ethically sourced by 2015
%
77
81
84
86
93
100%
2008-2011 results include C.A.F.E. Practices only.
Invest in farmers and their communities by
increasing farmer loans to $20 million by 2015
$M
12.5
14.5
14.6
14.7
15.9
$20M
Commitment is defined as being made either by
public declaration of intent or signed contract.
Improve farmers'access to carbon markets, helping them generate additional income
while protecting the environment
ON TRACK
Mobilize our partners (employees) and customers to
contribute 1 million hours of community service per
year by 2015
Hours
245,974
186,011
191,224
442,353
613,214
1M
Engage a total of 50,000 young people to innovate
and take action in their communities by 2015
People
N/A
20,868
53,673
50,050
54,848
50,000
IN
PROGRESS
Develop comprehensive recycling solutions for our paper and plastic cups by 2012
Implement front-of-store recycling in our companyowned stores by 2015
Serve 5 percent of beverages made in our stores in
personal tumblers by 2015
Reduce energy consumption by 25% in our
company-owned stores by 2015
Purchase renewable energy equivalent to 100% of
the electricity used in our global company-owned
stores by 2015
Reduce water consumption by 25% in our companyowned stores by 2015
Build all new, company-owned stores to achieve
LEED certification
%
2008 results for US and CA including Youth Action
Grant service hours; 2009-2012 includes all global
markets regardless of ownership.
N/A
N/A
Stores
5
18
24
382
1,390
1,843
100%
2008-2011 results restated using total beverages vs.
total transactions.
%
1.1%
1.4%
1.5%
1.5%
1.5%
#
22,090,511
26,257,492
32,650,747
34,199,507
35,754,382
%
0
1.7%
3.3%
7.5%
6.5%
25%
Pecentage change to the 2008 baseline. 2009 and
2010 results previously reported as 1.6% and 3.2%
due to differences in rounding methdology.
KWH
6.80
6.69
6.58
6.29
6.36
5.10
Avg electricity use per square foot/store/month U.S.
and Canada company-owned stores.
100%
%
20
25
58
50
51
Million KWH
211.3
259.5
580
558
586
5%
2010-2012 U.S. and Canada company-owned stores.
U.S., Canada, UK, Ireland and Germany companyowned stores.
%
0
-8.3%
-21.7%
-17.6%
-17.7%
25%
Gallons
24.35
22.36
19.09
20.11
20.08
18.27
%
N/A
N/A
N/A
75%
69%
100%
All infographics related to our goal performance are visual representations of progress, and not to exact scale.
Percentage change to the 2008 baseline. Average
water use per square foot/store/month U.S. and
Canada company-owned stores.
Percentage of new company-owned stores built to
achieve LEED® certification.