media kit

Media Kit 2016
Media Kit 2016
THE ULTIMATE COVERAGE,
WITH NO EXCLUSIONS
Reading about insurance shouldn’t be a chore. You
work in a challenging field of business that’s far more
interesting than most people expect. We know that.
We count on it.
Canadian Insurance Top Broker doesn’t go for the easy
news release or run-of-the-mill financial report. That’s
not how we “recycle.”
We go for depth, for perspective, for insight that helps
you build your business and find solutions.
It’s not
what you
expect. p. 18
BROKER
TOP
CANADlAN lNSURANCE
OCTOBER 2015
CITOPBROKER.COM
♠
p. 29
Media Kit 2016
Pillars
Print Magazine — Canadian Insurance Top Broker is the bible of brokers, the
2015
SPECIALTY
The leading source for niche
and hard-to-place risks
NATIONAL
INSURANCE
DIRECTORY
2016
PM 40070230 Return Undeliverable Canadian Addresses To
One Mount Pleasant Road, Toronto ON M4Y 2Y5
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MARKETS
GUIDE
go-to manual for understanding trends and coping with business challenges.
2015
ANNUAL
STATISTICAL
ISSUE
www.citopbroker.com
2015-03-15 9:02 PM
Annual Source Guides
2016 National Insurance Directory
Published in February, this is the only national source guide for the
Canadian property and casualty market. Canada’s most reliable and
comprehensive insurance source guide, containing more company
listings than any other source.
2016 Specialty Markets Guide
Published in May, this national source guide includes niche markets and
hard to place coverage offered by brokers, insurers and MGA’s.
2016 Annual Statistical Issue
Published in May, the statistical issue is a key reference tool for insurance
professionals, including senior finance executives responsible for the
investment of assets at Canada’s largest insurance companies. This is
the industry’s most comprehensive and most read source for statistical
information about Canadian insurers and re-insurers in the property and
casualty industries.
We don’t just cover cyber—we show you how cyber is a rapidly growing market
that’s little understood and how C-suite executives haven’t protected their
company’s assets. We’ve brought you provocative articles on associations,
to covering cannabis. And we’ll keep on telling you what the hot topics are
and what will be the new specialties for tomorrow. Oh, and while we’re at it,
we’re actually enjoyable to read. Want perspective? It’s in our pages. Want to
know what’s breaking in industry news? Go to our website. Want to know what
people are really talking about? Come to our Top Broker Summit, where you
get answers and inspiration.
CITopBroker.com — Canadian Insurance Top Broker is the leading source
of news for brokers, underwriters and other insurance professionals.
We focus our editorial on:
· The rapidly changing landscape of the industry and how brokers can best adapt
· Entertaining features that explain new specialties of coverage
· Practical advice on how professionals can do their jobs better
Top Broker Summit - November 2016 — The Top Broker Summit gathers
together leading innovators to exchange ideas, strategies and best practices.
The Summit was launched in 2011 with a mandate to bring together top
producing insurance brokers for a day of education and networking.
This event is an exclusive, educational forum that brings together senior
insurance brokers, risk managers and insurance executives in a mutually
beneficial forum. The agenda is focused on serving top producing brokers
with actionable and informative data so that they can better serve their large
enterprise clients.
Media Kit 2016
Custom Publishing
The Custom Publishing team at Rogers can work with you to develop thought leadership programs that meet your specific marketing needs.
We provide turnkey services executing of print and digital communication vehicles that deliver targeted reach, greater program synergies and relationship
building for our clients.
SPECIAL REPORT
WATER WOES
PROPERTY OWNERS ARE MORE AWARE OF FLOOD RISKS,
BUT ARE THEY READY FOR ICE DAMMING THIS WINTER?
It may be hot outside now, but winter
will be here before we know it.
While snowfall in Canada is heavy
by anyone’s standards, one of Justin
Campisi’s clients had a worse season
than most last winter. Several of
the commercial property owner’s
buildings experienced ice damming,
and the ensuing water damage
surpassed the company’s sevenfigure aggregate deductable.
“That hasn’t happened in over
a decade,” says Campisi, an assistant vice-president at Jardine Lloyd
Thompson Canada Inc. “With multiple
claims on hand, it was a concern for
them, for us and everyone involved.”
When business owners think of
water damage, they often think of
sewer backups or overland flooding.
But ice damming is just as serious,
as this property owner found out.
How can commercial clients stave off
damage that often goes undetected
until it’s too late? Campisi and
Northbridge Insurance showed
that foresight and partnership can
safeguard property going forward.
While this particular property owner
was proactive before the damage,
extreme weather won out. Still, it
redoubled the customer’s motivation
to stave off future damage or claims.
“They’re self-insuring a large retention, so risk control is very important
to them,” Campisi says.
Proactive decisions
Campisi’s team had a clear mission—to
enhance the company’s roof and winter
maintenance plans and update both
assessment and response methods.
The snow is now closely monitored
once it gets beyond four inches and
cleared when it reaches eight inches.
Technique is important: scraping all the
snow off a roof can be tricky. “You can
think you’re doing a great job, but the
products or techniques that you use
cause further damage,” Campisi says.
They also established a maintenance checklist that sets out immediate issues and can be revised as conditions change. “As we identify new
exposures and risks, we talk to clients
so they’re well-informed and make
decisions before an incident instead
of after,” he says.
According to Alcaraz, property
owners should factor in the type of
roof—does it slope properly?—and the
local climate as they fine-tune plans.
The Greater Toronto Area has had
some harsh winters recently, he notes,
but those in northern and coastal
areas have been worse.
Property owners should also regularly
look for tell-tale signs of water damage
indoors and out. Brownish water spots
on walls or ceilings often indicate a leak,
while huge icicle formations outside
are another sign of an incomplete thaw
cycle and potential trouble.
“We ask clients, ‘Are these regularly checked as part of your building
maintenance schedule?’” says Alcaraz.
“If not, they should be.”
Campisi stresses how simple and
inexpensive these measures are—and
how universal. “A small business can
Sponsored
Editorial
An icy problem
It’s hard to ignore a basement full
of water, but ice damming is easy to
overlook because it happens gradually. When snow doesn’t completely
thaw, it can refreeze and create an
ice barrier that blocks future snowfall
from sliding off or draining properly.
“Without proper measures, the water
looks for the path of least resistance,”
Campisi says.
That can cause serious problems:
water can seep into roofs, walls and
insulation, while the ice build-up can
damage eavestroughs, expansion
joints and, in extreme cases, cause
the roof to collapse, according to Joe
Alcaraz, director of Risk Services for
Northbridge Insurance.
Repair often means ripping out
walls, fixing the roof and ceilings, and
reinstalling any affected utilities within
the walls, like wiring.
use them as much as a large one,” he
notes. “We also bolster that planning
with follow-up materials like JLT’s
TechTopics and Risk Considerations to
provide simple reminders on risk control, including maintaining roof drains,
downspouts and surface membranes.”
Extended partnerships
A grounded partnership with
Northbridge Insurance has helped
strengthen the prevention plan and
contributed valuable expertise,
according to Campisi. “We take their
Risk InsightsTM (technical bulletins)
and share them with our team and
with clients.”
While Northbridge offers loss
prevention and risk management
workshops for its brokers, the biggest
support involves day-to-day relationships, feedback and advice, says
Alcaraz. “They’ll pick up the telephone
and ask questions and we’ll provide
information and advice they can share
with clients.”
That complements Campisi’s ongoing work and has exponential value.
“This isn’t an issue that only affects
this one client—so those insights
become part of our benchmarking,”
he says. “And that’s essential with
winter approaching again, especially
if weather patterns persist.”
Our team will discuss topic options
to meet the needs of the CI Top
Broker audience, write all content
and correspond with you to
ensure the final piece represents
your brand and line of business
objectives. This will include your
corporate branding.
Joe Alcaraz
Justin Campisi
Director,
Risk Services
NORTHBRIDGE
INSURANCE
Assistant
Vice-President
JARDINE LLOYD
THOMPSON
CANADA INC.
Brought to you by:
The above is for informational purposes only to augment your own internal safety, compliance and risk management
practices, and is not intended as a substitute for assessment or other professional advice by a qualified person or entity.
®Trademark of Northbridge Financial Corporation (“Northbridge”). Used under licence from Northbridge.
*Policies underwritten by Northbridge Commercial Insurance Corporation.
Our Custom Publishing team will
facilitate this execution including all
logistics and production.
Research
Roundtables
Infographics
Video
The Rogers Business and
Professional Research team, has
the expertise and reach to conduct
top-notch, actionable and custom
research for your organization.
With over 40 years of senior market
experience and access to over
one million people across many
business to- business markets,
our Research team can assist you
in understanding your current
and potential markets. We offer a
complete turnkey research service
along with best-in-class turnaround
time to meet your needs.
Demonstrate your organization’s
thought leadership to the Canadian
P&C insurance community with a
roundtable symposium hosted by
Canadian Insurance Top Broker
magazine and sponsored by
your organization. These high
impact roundtable discussions will
incorporate real world experience
into a special custom report.
Infographics provide you with an
opportunity to present complex
information clearly and efficiently.
Our Custom Publishing team will
work with you to extract relevant
information for our audience and
create a visual representation of
information, data or knowledge in a
visually appealing format.
Videos can be produced in any
format to promote upcoming events
or provide information on particular
products and services.
Our Custom Publishing team will
facilitate this execution including all
logistics and production.
Available in print and/or digital
formats.
Special Print Executions
Belly Bands
Gatefold or French Door Cover
Tip Ons
Promote your marketing message with a highly visible belly
band on an issue of Canadian Insurance Top Broker.
Create an impact with a special gatefold or french door cover.
Tip on a special promotional piece, affixed with a removable
adhesive, to the cover or an inside page of Canadian Insurance
Top Broker and draw extra attention.
Media Kit 2016
Website Advertising
Run-Of-Site (ROS) Display Advertising
Ad Size
Dimension (px)
Format
Price Per CPM
Leaderboard
728x90
HTML5/GIF/
JPG/Flash/
3rd Party Ad Tags
$172
Big Box
300x250
HTML5/GIF/
JPG/Flash/
3rd Party Ad Tags
$172
eNewsletter — 10,000 eNewsletter Subscribers
Ad Size
CITOPBROKER.com
Canadian Insurance Top Broker reaches insurance brokers
and other decision-makers through its website and three weekly email
bulletins. We also offer extended features with white papers, case studies
and a supplier directory. Advertising opportunities include display ads, rich
media and custom content on both our website and our bulletins.
Newsletter Advertising
Take advantage of the opportunities available via our 3x weekly
eNewsletters (deployed Mondays, Tuesdays and Thursdays) as well as
targeting our audience of insurance decision-makers with your custom
email message.
Dimension (px)
Format
Leaderboard
728x90
GIF/JPG/Flash/3rd
Party Ad Tags
$1,240
Big Box
300x250
GIF/JPG/Flash/3rd
Party Ad Tags
$1,030
Text Ads
50-75 words text with logo GIF/JPG
$1,250
Rich Media
Ad Size
Price
Site Takeover
$7,415
Digital Bellybands (Anchored with Big Box),
Page Peels, Sliver Ad, Film Strip, Cat Fish
$2,060
Media Kit 2016
Print Readership Statistics
CANADIAN INSURANCE TOP BROKER MAGAZINE IS DISTRIBUTED TO 12,000 CANADIAN P&C BROKERS. Distributed to the top tier brokerages
in Canada, profiling issues that affect the Canadian P&C market. Our ultimate goal is to discuss timely topics and enable brokers to manage and
grow their business efficiently.
90%
A — Brokers,
Agents, etc.
3%
B — Insurance and
Reinsurance Companies
4%
C — Buyers, etc.
3%
D — Other
of our readers are
between the ages of
45 — 65
10
issues per
year
Circulation
B
C
D
A
65%
(total qualified
circulation)
12,000
80%
read 3 out of 4 & 4 out
of 4 of the past 4 issues
71%
discussed the reports/
findings with a colleague
94%
of our readers find special
reports infomative
62%
admit that they keep for
future reference
Media Kit 2016
Online Readership Statistics
38,020
3:43
Average Page
Views
Average Time
on Website
(per month)
*increased from 2:05 in 2014
120,000
10,000
Views Including
Bulletin Page Views
Average Bulletin
Registrants
TARGET
Canadian P&C
Insurance Brokers
focus
Breaking Industry News &
Market-Targeted Strategies
Media Kit 2016
2016 Publishing/Editorial Calendar
2016 ISSUES
SALES CLOSE
MATERIAL CLOSE
IMPACT DATE
FEATURES
January — February
January 15
January 19
February 16
“Ride the disruptor,” our new theme for 2016 and an approach towards the ever-changing insurance industry.
The tech and future threat issue.
March
February 11
February 16
March 14
Industry focus: mining, shipping, aviation, other key sectors.
April
March 24
March 29
April 25
Fraud and legal issues.
May
April 15
April 19
May 16
Broker education and succession.
June — July
May 19
May 24
June 20
Regional Issues Focus.
August
July 15
July 19
August 15
International issues, global opportunities.
*CRIMS
August 19
August 23
September 19
Top 10 Under 40.
*NICC Conference
September 16
September 20
October 17
Small to Medium Business focus.
*IBAO Conference
November
October 14
October 18
November 14
Our Big Catastrophe and claims issue.
*Top Broker Summit
December
November 04
November 08
December 05
Cover profile of Insurer CEO plus our annual roundup of what the insurance companies
have planned for 2017.
September
October
*Bonus Conference Distribution
Special Interest Publications
2016 ISSUES
SALES CLOSE
MATERIAL CLOSE
IMPACT DATE
2016 National Insurance Directory
November 06
November 13
February 2016
March 06
March 13
May 2016
April 10
April 14
May 2016
2016 Specialty Markets Guide
2016 Annual Statistical Issue
Media Kit 2016
2016 Rate Card — Four Colour
Advertising Specifications
Ad Size
1x
5x
10x
Ad Size
Bleed ADS
Full Page
$7,600
$6,690
$6,085
Full Page
7.875” x 10.75”
2/3 Page
$6,465
$5,885
$4,865
2/3 Page
4.625” x 10”
1/2 Page Island
$5,855
$5,150
$4,865
1/2 Page Island
4.625” x 7.5”
1/2 Page
$5,170
$4,550
$4,135
1/2 Page Horizontal
7” x 4.625”
1/3 Page
$3,725
$3,275
$2,975
1/2 Page Vertical
3.375” x 10
1/4 Page
$3,115
$2,740
$2,495
1/3 Page 1 Column Wide
2.25” x 10”
* Regional editions available speak with your Account representative for more information
* All rates are in NET Dollars
Advertising Information
1/3 Page Square
4.625” x 4.625”
1/3 Page Horizontal
7” x 3.125”
1/4 Page Horizontal
7” x 2.375”
1/4 Page Square
3.375” x 4.875”
1/6 Page (1/2 Column or Horizontal)
2.25” x 4.875”
DPS
15.75” x 10.75”
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25” (6mm) from outside trim edges and
include 0.125” (3mm) gutter allowance for saddle-stitched spreads or 0.25” (6mm) gutter allowance for perfect bound spreads.
Publisher is NOT responsible for the lineup of type or images running through the gutter on spreads or on single pages adjacent
to inserts. Running type or images through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.
Production Process
Full Page
Inserts/Polybag
AdDirect instructions
Method of Printing
Allow 1/4” (6 mm) bleed on all four sides of the ad.
• Single-page bleed size is 8.375” x 11.25”;
Type safety zone is 7” x 10”
• Double-page spread bleed size is 16.25” x 11.25”
to trim to 15.75” x 10.75”. DPS type safety zone is
14.5” x 10”. Allow 0.25” on each side of gutter.
NOTE: Publisher is NOT RESPONSIBLE for lineup
of type or image running through the gutter
on spreads or single page to adjacent insert.
Running type or image through the gutter is
STRONGLY discouraged.
Rates and quantities are available on request.
Special Position: 25% over rate card.
1. Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com). Note: A user
account will have to be set up upon the first visit.
High-speed, web offset lithography
Method of Binding
Perfect bound
Magazine Trim Size
8.75” Width x 10.75” Depth
Commission
a) Agency Commission: 15% of gross billing
allowed on space, colour, bleed, position and the
cost of special insert paper charges to recognized
advertising agencies only.
b) Prices are subject to the sales taxes where
applicable.
c) Accounts are payable at the office of publication
in Canadian funds or their equivalent at the
prevailing rate of exchange at the time of payment.
2. Select the publisher/magazine you are
advertising with. Complete the relevant ad info,
then click Upload.
3. Follow the onscreen preflight process.
4. Approve your ad.
TM
Upload.Check.Send
Media Kit 2016
Contact Us
Stefanie MacDonald
Publisher
T 416 764-3911
E [email protected]
Head Office
Rogers Media Inc.
One Mount Pleasant Road, 7th floor
Toronto, Ontario M4Y 2Y5
Jeff Pearce
T 416 764-2000
Editor
T 416 764-1323
E [email protected]
F 416 764-3934
Sara Tatelman
Associate Editor
T 416 764-3810
E [email protected]
Desiree McCue
Western Canada
Office
Rogers Media Inc.
180 West 2nd Avenue
Vancouver, British Columbia V5Y 3T9
T 604 872-6372
National Sales Manager
T 416 764-3838
E [email protected]
Gil Martinez
Art Director
T 416 764-3849
E [email protected]
Rogers Media Inc.
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http://www.rogersmedia.com/standard-sales-terms-and-conditions/
©2016 Rogers Media