Suzuki Way of Life!
Transcription
Suzuki Way of Life!
HQ News & Views Sagara Plant Reaches Production Total of 10 Million Engines Maruti Suzuki Launches A-star Compact Car in India In August 2008, SMC’s engine production plant in Sagara (Makinohara-shi, Shizuoka) Japan reached total production of 10 million engines. The plant, which started manufacturing engines of cars for both domestic and overseas markets in November 1994, had produced five million units by October 2004. The plant currently produces a monthly average of 110,000 engines per month: various engine types from 660cm3 engines used in minivehicles up to V6 powerplants for SUVs. In addition to engine manufacturing, in July 2008, the Sagara plant commenced production of compact vehicles for overseas markets. On 19 November, Maruti Suzuki India, a Suzuki subsidiary in India, announced the launch in India of Suzuki’s newest and most compact passenger car, the A-star. The A-star is Suzuki’s fifth world strategic model, but the first to debut in India. Built at Maruti’s Manesar plant and powered by Suzuki’s K10B 1.0-liter engine, the new small-car offers the compact, fuel-efficient mobility now in demand from Indian motorists. The model will be launched in Europe this spring, where it will be known as the Alto. The European model’s environmental credentials of Euro5 compliance and low CO2 emissions of 103g/km will help to ensure its success in the ‘A’ segment of the European market, with exports to other markets to follow. Engine assembly at Sagara plant SMC Vehicles Capture Prestigious 2008 Awards The Automotive Researchers’ and Journalists’ Conference of Japan (RJC) selected the Wagon R and Wagon R Stingray minivehicles for the 2009 RJC Car of the Year award, the third such win for Suzuki (following the Wagon R in 1993 and the Swift in 2006). The winners were chosen from among 17 domestic models launched between 1 November 2007 and 31 October 2008 and evaluated by 62 jurors. Since its launch in 1993, the Wagon R – which created a popular new genre known as the mini wagon and continues to spearhead the mini vehicle segment - has been popular among car lovers of both genders and all ages. In addition, the Japan Industrial Design Promotion Organization selected two Suzuki automobiles for design awards. The Wagon R mini vehicle series was honoured by the jury with the 2008 Good Design Award, saying the Wagon R is “…the form that small cars will take in the future”. The 2008 Long-Selling Good Design Award, presented to the Jimny four-wheel-drive (4WD) mini vehicle, honours popular products that inspire fresh thinking about manufacturing and lifestyles. A-star Suzuki Plaza to Open Soon A new Suzuki history museum and exhibition hall, Suzuki Plaza, is under construction in front of Suzuki’s head office in Hamamatsu City. The exhibition hall is designed to introduce Suzuki’s past and present to the public and Suzuki-affiliated people. The third floor exhibit will illuminate the historical background behind actual Suzuki production models, among them looms, motorcycles and Suzuki’s first mini vehicle known as the Suzulight. The second floor will explain each step in car development and production, with realistic clay models and a 3D theatre. Exterior view of new Suzuki Plaza Jimny Wagon R 300 TAKATSUKA, MINAMI, HAMAMATSU, JAPAN Eco-Friendly Urban Style: Suzuki Way of Life! Concept At the heart of the concept for the new Alto/A-star/CELERIO is Suzuki’s understanding that people, especially in urban areas, want economical, eco-friendly motoring without sacrificing style, comfort, practicality or performance. And compact dimensions (overall length of 3,500mm, width of 1,600mm, height of 1,470mm and a wheelbase of 2,360mm) play a large part in realizing outstanding environmental credentials by keeping weight to a minimum, while still being user-friendly. CO N T E N T S 2 New Product 6 What’s Goin’ On? Showtime 8 What’s Goin’ On? Chequered Flags 11 Where’s the Action? 12 What’s Goin’ On? In the Spotlight Design, Comfort and Practicality 16 HQ News & Views FROM THE EDITOR This year Suzuki celebrates “100 years of innovation” since our founder and first president, Michio Suzuki, started the company as a loom manufacturer in October 1909. Suzuki has developed products of superior value by focusing on the customer for an even better way of life. Based on our Way of Life! philosophy, Suzuki is honouring this anniversary by continuing to create products that excite people, meet their needs and give them new lifestyle possibilities for years to come. The current economic climate may yet become the worst in a century. The staff of this magazine would be happy if it helps weather the storms ahead by strengthening the unity of our beloved SUZUKI FAMILY. To contribute to a future issue, please send your letter and photo(s) with Suzuki products to: Suzuki Family Editor Overseas Planning Division Suzuki Motor Corporation 300 Takatsuka, Minami, Hamamatsu 432-8611 Japan (Letters and photos sent to us cannot be returned, and may be edited for publication.) Some articles of this magazine can be read online at http://www.globalsuzuki.com, in the COMMUNICATION MAGAZINE section. No. The Winning New Suzuki Alto/A-star/CELERIO : *1 The Stylish Eco-Friendly Compact At the 2008 Paris Motor Show, Suzuki unveiled the all-new Alto/A-star/CELERIO — the smallest of our five world strategic models. One of the most fun-to-drive city cars available — the Alto/A-star/CELERIO is a great new example of Suzuki’s “Way of Life!” philosophy. The new Alto/A-star/CELERIO, by combining eye-catching style and easy urban mobility with great fuel efficiency and lower CO2 emissions, meets the lifestyle demands of today’s motorists and the pressing global need for environmental responsibility. The new Alto/A-star/CELERIO embodies Suzuki’s successful small-car expertise, expressed in a definitive response to the need for The new Alto/A-star/CELERIO’s sporty, solid look projects urban energy. The elegant aerodynamic contours combine tautness with evocative curviness. This sophisticated design, adapted to European tastes, features the exceptional combination of low 0.30 drag coefficient, fuel efficiency and low CO2 emissions. The cabin layout favours the front seats, but still amply accommodates four adults. The useable luggage space behind the rear seats can be further expanded by folding down the rear seatback and there are handy storage spaces located all around the cabin. Performance and Environmental Compatibility The new Alto/A-star/CELERIO’s three-cylinder 1.0-liter petrol engine is a light compact unit with low friction characteristics, a maximum power output of 50kW and a maximum torque of 90N•m. Fuel consumption is low at 4.4L/100km and CO2 emissions are just 103g/km. Standard transmission is five-speed manual and a four-speed automatic transmission (uncommon among one-liter cars) with gate-type shifter available as an option. The large, high-rigidity suspension frame, with MacPherson strut type front suspension, features reinforcement in the strut mounting areas for superior handling. The rear suspension’s proprietary 3-link rigid axle design incorporates numerous refinements. Suzuki employed its global motorsport experience to achieve enjoyable handling on urban roads with linear response, gentle roll movements, light steering feel and good absorption of shock and vibration. The new Alto/A-star/CELERIO’’s minimum turning radius of just 4.5m enables easy manoeuvreing to park in tight spaces. Safety In the unfortunate event of an accident, the new Alto/A-star/CELERIO’s body reflects Suzuki’s Total Effective Control Technology (TECT) concept in the form of crushable structures that absorb impact energy, frame members that disperse impact energy away from occupants and a strong cabin structure. High-tensile steel is used for major body parts, achieving high level of occupant safety without adding excessive weight to the body. Six airbags (SRS dual front airbags, SRS dual side airbags and SRS dual curtain airbags) are available, and energy-absorbing trim provides further head protection. The new Alto/A-star/CELERIO is available with Electronic Stability Program (ESP®(*2)), which modulates engine performance and applies the brakes during cornering and under acceleration to avoid hazards. (*1) The model name may be different depending on individual markets. (*2) ESP is a registered trademark of Daimler AG. Note: This information is based on the specifications of the Alto/A-star/CELERIO for Europe. Availability of equipment and features may vary according to market and grade. enjoyable, eco-friendly motoring. 129 English version Published by: SUZUKI MOTOR CORPORATION 300 Takatsuka, Minami, Hamamatsu, Japan Issued date: March 2009 Printed in Japan on recycled paper SUZUKI FAMILY March 2009 2/3 Fashion Meets Technology New Products Elegance on Two Wheels Stylish World Debut At a press conference at Pierre Cardin Theatre in Paris on 25 September 2008, SMC introduced three new motorcycle models to an excited crowd of about 550 people, including some 200 journalists, as well as Suzuki European distributors and their top dealers. SMC’s 2009 entry to the mid-capacity class of motorcycles, the exciting new GLADIUS, generated particular excitement and attention from photographers. The GLADIUS naked model - developed as a combination of style and technology, efficiency and fashion - is an unmatched value on two wheels, with an extra dose of daily fun included. Masayoshi Itoh, Deputy Executive General Manager of Suzuki’s Global Marketing Division, explained the new model’s guiding concepts: “We paid particular attention to the styling, aiming for a fashionable, sporty new look that communicates an easy-going personality and generates an emotional attachment to the bike. Plus the chassis is slim and compact, so the overall package is very easy to handle for riders of a wide range of skill The GLADIUS: a masterpiece of fresh styling blends traditional displacement with elegant new look, smooth handling and a friendly, comfortable ride. levels. We’re positioning the GLADIUS as a stylish ride for a wide range of people, including those who are looking for an entry model, and we’re confident that it’s going to have lots of fans.” It All Comes Down To Fun A unique work of motorcycle artistry, the 2009 GLADIUS is always ready to satisfy the senses, the soul and the desire to experience a fabulous ride. Every visual detail is designed to attract, whether cruising down the boulevard or parked in front of your favorite café. From the richly curved bodywork surfaces, compact truss frame and unique multi-reflector headlight to the selection of vivid colour options, the distinctive good looks of the GLADIUS delight the eye. GLADIUS is the stylish bike that can fulfill your personal fashion cravings and express your individuality in new and exciting ways. But this beauty is also an outstanding performer: powered by a refined, fuel-injected version of Suzuki’’s renowned SV650 DOHC 90-degree V-Twin engine, the GLADIUS combines sporty, rider-friendly characteristics with long-term reliability. Each cylinder head carries two iridium spark plugs to enhance combustion efficiency. Advanced digital engine management and emission controls ensure the highest level of efficiency with fewer emissions. The 17-inch cast aluminium alloy wheels contribute to performance, as do the dual floating front disc brakes, a single rear disc brake and optional ABS (Antilock Brake System). Furthermore, GLADIUS is designed to provide maximum comfort, with easy riding position in every circumstance, whether cruising the open road, maneuvering through tight spots or stopping at a traffic light. The well-padded, bolstered two-tone seat is positioned just 78.5cm above the ground, with an optional higher seat available for taller riders. The chassis and bodywork are slimmed down at the point where the fuel tank meets the rounded forward edges of the seat, and tubular handlebars and foot pegs positioned to maximize comfort. Add to that the tuned front and rear suspension, and you have put on the street 2009’s most elegant statement of motorcycle technology, efficiency and resounding fun – the new Suzuki GLADIUS. Special “GLADIUS” Website The 2009 Suzuki GLADIUS is a gorgeous two-wheeled expression of Suzuki’s “Way of Life!” Learn how to develop your own new style and individuality at http://www.gladiusstyle.com/, where you can view the stylish urban character of GLADIUS and read fashion suggestions in five languages (English, French, German, Italian and Spanish). Standard 17-inch cast aluminium-alloy wheels (MT3.50 front wheel and MT5.00 rear wheel) each feature five spokes. Dunlop Qualifier sport radial tires are standard equipment: 120/70ZR17(58W) front and 160/60ZR17 (69W) rear. Dual floating front brake discs (290 mm) work with dual-piston calipers. The single 240mm rear brake disc is fitted with a single-piston caliper. Clear lens turn indicators flank the shapely multi-reflector headlight. The compact combination tail and brake light beneath the rear of the seat is framed by the rear fender. Masayoshi Itoh, Deputy Executive General Manager of Suzuki’s Global Marketing Division, introduces GLADIUS at a press conference at Pierre Cardin Theatre in Paris. You can view the stylish urban character of GLADIUS and read fashion suggestions in five languages (English, French, German, Italian and Spanish) at http://www.gladiusstyle.com/ The amply padded seat fully supports the rider’s hips, while shape and positioning of tubular handlebars and foot pegs add to riding comfort. The single rear shock progressively linked to the rectangular-section steel swingarm enables smoother suspension reaction. The GLADIUS chassis and bodywork are slim where the fuel tank meets the two-toned seat, which has rounded outside forward edges and is relatively low (785mm above the pavement), assuring rider comfort. The GLADIUS is powered by a refined fuel-injected DOHC 90-degree V-Twin engine, based on the proven SV650 powerplant famous for long-term reliability, broad power and quiet rumble. The stylish new GLADIUS generated great excitement and attention from photographers. SUZUKI FAMILY March 2009 4/5 WHAT’S GOIN’ ON? SHOWTIME 2008 Paris Mondial de l’Automobile Spotlights Suzuki History and Future The 2008 Mondial de L’Automobile in Paris, which featured the world debuts of 90 models, attracted 1,433,000 visitors during the 4-19 October public run. On 2 October, the first of two press days covered by 13,000 journalists from 92 countries, Suzuki Motor Corporation held a press conference featuring a keynote speech by a distinguished SMC Board Member. In his address, Senior Managing Executive Officer Toshihiro Suzuki outlined the nearly 100 years of expansion since the company’s founding in October 1909 and cited development of the first Suzuki product, an innovative loom invented by Founder Michio Suzuki to meet new market needs. He noted that although Suzuki has expanded from looms into production of motorcycles, cars and outboard motors: “we’re still guided by the same kind of philosophy that was behind the development of that first loom: a philosophy of creating products that excite people, meet their needs and give them new lifestyle possibilities.” Steady expansion guided by that philosophy has reached the point that the company currently markets Suzuki products in 193 countries and regions around the world for annual sales of more than 3.5 trillion yen. Regarding automobiles, Suzuki reminded the audience that, since Suzuki built its first production car in 1955, SMC annual motor vehicle production volume has reached two million units in The new Alto on display in Paris Toshihiro Suzuki outlined SMC’s heritage. 2005. The accumulated production of Suzuki cars is now nearly 40 million units. He noted that Suzuki began car exports to Europe in 1968 with a model called the Fronte, and in March 2008, aggregate car shipments to European countries topped 4.5 million units. Suzuki Italia Exhibit Excites Milano Motorcycle Show 2008 The most important 2008 Italian event for two-wheel vehicle fans, the Milano Motor Show (EICMA), exhibited more than 1,000 motorcycle and related brands to 505,000 visitors from Italy and abroad, as well as 2,700 journalists. Suzuki Italia displayed 75 bikes in a large 1800m2 exhibit dedicated to the SMC brand. On 4 November, Suzuki offered a world preview of the new Bandit 650, a strategic bike aimed primarily at the European market. Other important new The SX4-FCV fuel-cell car Speaking of the present and future, Mr. Suzuki highlighted Suzuki’s environmental efforts, as exemplified at the Mondial de l’Automobile by a display of two fuel-cell vehicles (reference models): the SX4-FCV fuel-cell car, which combines a high -performance fuel cell with a high-pressure hydrogen tank and a capacitor, and the Crosscage fuel-cell motorcycle, which combines a light, compact, air-cooled fuel-cell system with a high-performance secondary battery. The highlight of the press conference was the unveiling of Suzuki’s fifth and smallest world strategic car model: the new Alto, which will be making its market debut in Europe in spring 2009. Mr. Suzuki described the three main goals of the new Alto: a city car with outstanding environmental performance, stylish design and great convenience within a compact body. Low fuel consumption and low CO2 emissions are enabled by excellent aerodynamics and Suzuki’s K10B engine. Suzuki’s unique mini-vehicle development knowhow was effectively employed to create spaciousness and convenience. And the three-dimensional look of the design combines aerodynamic efficiency with the attractive results of design research in Europe. The launch of the new Alto attracted considerable media interest, suggesting a bright future for this exciting model in the European market. bikes debuting in Italy at the show were the new V-twin cylinder Gladius, the new GSX-R 1000 and the Intruder M1500. Suzuki also displayed the “Gemma”, a futuristic 250cm3 scooter currently distributed only in Japan. To express the “Way of life” concept, the Italian subsidiary displayed three prototypes: the Van Van Country, the Van Van Surf and the Sixteen Footable. The Van Van line concept was versatile. The “Country” version suggested by Suzuki Italia would be perfect for country trips and relaxing picnics far from the city traffic, offered lively yellow fairing resembling a wicker picnic hamper and sunflowers. The free sporty lifestyle image of the Van Van Surf suggested by Suzuki Italia’s marketing staff featured big flower graphics and matte blue colours contrasting with the white-orange seat, orange rims and blue frame. Suzuki Italia’s concept for the Sixteen 125 restyled the “Footable” version in a sporty way, to remind buyers of the exciting world of table-soccer. Combining the young and fresh look of the Sixteen Exciting Sixteen Footable prototype with the sporty soul and spirit of leisure, the unique scooter featured a seat decorated like a pitch rectangle, football-shaped storage compartment and mirrors, and footrests resembling table-soccer players. Especially popular with photographers were the Superbike and Moto GP stands displaying Capirossi’s and Kagayama’s machines, and another showing the GSX-R European Cup machines and the Burgman 650 R that participated in the scooter speed championship circuits. A shop with the official Suzuki clothes collection offered visitors interesting and unique Suzuki goods. The Suzuki “Way of life” was evident everywhere, with CI colours, beautiful girls, videos, music and appearances by the Suzuki Toshiba Trial Bike Team. Walter Belli entertained the public on three days with astonishing acrobatics and a jump from a high balcony on his seatless BMX. The final day, Suzuki Italia hosted 200 Japanese Suzuki dealers on a tour to see how Suzukis are marketed in Italy. Popular Suzuki exhibit at Milano Motorshow 2008 SUZUKI FAMILY March 2009 6/7 WHAT’S GOIN’ ON? The Vermeulen/Capirossi Team looks forward to applying the lessons of 2008 in the 2009 season of the MotoGP Championship. Suzuki 2008 Race Results: Teams Ramp Up for 2009 Season Suzuki 2008 Racing Results SERIES MotoGP MotoGP MX1 MX1 WSB WSB WSB Endurance AMA SBK POS 8 10 2 3 5 6 11 1 1 RIDER Chris Vermeulen Loris Capirossi Steve Ramon Ken De Dycker Max Neukirchner Fonsi Nieto Yukio Kagayama SERT Ben Spies TOTAL PTS 128 118 495 490 311 256 154 109 652 GSV-Rs Finish MotoGP Season in Top Ten The 2008 RIZLA SUZUKI MotoGP factory team rode Suzuki GSV-R 800cm3 4-stroke machines through their second competitive season of the World Road Race Championship (MotoGP) with fine results. The sixth-ranked rider of the 2007 series, Suzuki’s Chris Vermuelen, took two consecutive third places – in round 10 of the German championship and round 11 in Indianapolis – to achieve a series ranking of eighth for 2008. His team-mate Loris Capirossi, a veteran rider in his first season with Suzuki, overcame absence from the eighth round British Grand Prix because of injuries suffered in the preceding round in Catalunya to finish the 2008 season in tenth place, thanks to his impressive third place in the twelfth round in the Czech Republic. AMA Superbike Champion Ben Spies stood in for Capirossi in his absence and was also a wildcard entrant in the eleventh round American Grand Prix and the fourteenth round Indianapolis Grand Prix, achieving fourteenth, eighth and sixth places in those rounds, respectively. Suzuki Wins Second Consecutive MX1 Manufacturer Title In 2008 Motocross of Nations (MX1) competitions, 2007 champion Steve Ramon of Suzuki was joined by seasoned professional team-mate Ken De Dycker, who previously won the 2005 championship in Germany and the 2006 championship in Great Britain. Ramon, piloting Suzuki’s aluminium-framed electroniccontrol fuel injection RM-Z450WS, put up a terrific fight for the 2008 top spot, winning the second heat and gaining the podium in the eleven heats overall, to finish the season ranked second by a narrow margin. This year’s team entrant, Ken De Dycker, made an impressive debut by winning both heats in the opening event. He went on to win three more heats, taking five out of 13 overall, to gain the podium and end the 2008 season ranked third. Thanks to the outstanding performances of both team riders, Suzuki won the Manufacturer Title for the second year running. Ramon and De Dycker will team up again with the aim of recapturing the championship in 2009. GSX-R Series Dominates Production Races The Suzuki GSX-R series achieved great results in 2008’s major production races in Europe and the United States. In the World Endurance Championship, the Suzuki France Endurance team (SERT), became champions for the fourth consecutive year on the GSX-R1000. In the Superbike World Championship, new team member Max Neukirchner gained the podium seven times overall with victory in two heats, while Fonsi Nieto made his mark by winning heat two of the opening round. In Great Britain’s traditional TT race on the Isle of Man, the GSX-R1000 took the top three places in the Superbike class, and the GSX-R600 claimed victory in the Supersport class. Ben Spies won the American Superbike Championship for the third year running and Matt Mladin took second position, giving Suzuki first and second rankings in the series. Suzuki has won the American Superbike Championship for six consecutive years. These stellar 2008 performances confirm the outstanding speed and endurance capabilities of the GSX-R series in action and promise great achievements for the 2009 season ahead. Muddy road in Great Britain round was sixth. Both cars scored driver and manufacturer points. At the WRC conclusion in Great Britain 5-7 December, the SX4 showed its capabilities by setting some top-five times in challenging stages of the season’s toughest conditions, with Andersson finishing day one on the provisional podium. Commented Gardemeister: “We’ve improved the SX4 WRC a lot this year in terms of both speed and reliability.” Suzuki Suspends FIA WRC Activities: Due to the current economic situation, we have suspended FIA WRC activities. We appreciate our team members and supportive rally fans. SMC’s 2008 WRC experiences will contribute to future development of Suzuki automobiles. WRC 2008 Drivers’ final standings 1 2 3 Suzuki wins World Endurance Championship. 12 Suzuki WRC Challenge Proves SX4’s Potential Suzuki’s two SX4 WRCs proved reliable throughout the 2008 season, demonstrating the car’s strength and durability in the tough rally conditions. At Round 14 in Japan, 31 October to 2 November, the Suzuki team claimed its best-ever results on home territory, setting Day 2’s fastest stage time. P-G Andersson finished in fifth place while team-mate Toni Gardemeister Chris Vermeulen takes the lead 13 1 2 3 4 5 6 Sebastien Loeb CITROEN TOTAL WRT Mikko Hirvonen BP FORD ABU DHABI WORLD RALLY TEAM Daniel Sordo CITROEN TOTAL WRT Per-Gunnar Andersson SUZUKI WORLD RALLY TEAM Toni Gardemeister SUZUKI WORLD RALLY TEAM WRC 2008 Manufacturers’ final standings CITROEN TOTAL WRT BP FORD ABU DHABI WORLD RALLY TEAM SUBARU WORLD RALLY TEAM STOBART VK M-SPORT FORD RALLY TEAM SUZUKI WORLD RALLY TEAM MUNCHI'S FORD WORLD RALLY TEAM 122 103 65 12 10 191 173 98 67 34 22 TEKA SUZUKI dominates MX1 season opener. SUZUKI FAMILY March 2009 8/9 WHAT’S GOIN’ ON? WHERE’S PREMIER MORTRS Suzuki Gears Up for 2009 FIA JWRC Strong Finishes for Suzuki Drivers in JWRC Points The 2008 FIA Junior World Rally Championships (JWRC) season featured strong performances by Suzuki's junior drivers. A Suzuki Swift Super 1600 finished Spain’s Round 6, held 2-5 October, in sixth place, with driver Jaan Molder earning three JWRC points. His team-mate Michal Kosciuszko ended up just outside the points, as did Team Germany driver Florian Niegel. At the final round in Corsica 10-12 October, strong performances by Suzuki drivers put two Suzuki Swift Super 1600s in the points. Pierre Marché claimed fourth on his JWRC debut, having earned a 'wild card' entry by winning the Suzuki Rallye Cup in France. In seventh place, Florian Niegel claimed his third points finish, while Suzuki Sport Europe drivers Michal Kosciuszko and Jaan Molder finished in the top eight. Strong points finish for Suzuki Juniors in Corsica 1 2 3 5 8 11 JWRC 2008 Drivers’ final standings Sebastien Ogier Aaron Burkart Martin Prokop Michal Kosciuszko (Suzuki) Jaan Molder (Suzuki) Florian Niegel (Suzuki) 42 34 32 22 11 8 For the 2009 JWRC season, Suzuki is again fielding the Swift S1600, with four promising drivers: Aaron Burkart (Car #31), Michal Kosciuszko (Car #32), Simone Bertolotti (Car #33) and Yoan Bonato (Car #35). Suzuki Sport Europe, which has provided professional rally assistance and support for European customers since 2003, plans to reclaim the JWRC title in 2009 with the Swift. Says Team Manager Yasuhiro Ishii, “We will endeavor to attain the highest standard of support and assistance to these talented drivers in our efforts to claim the 2009 JWRC title.” The season began 30 January in Ireland. See more at: http://www.globalsuzuki.com/motorsport_auto/index.html Michal Kosciuszko Aaron Burkart Nationality: Polish Nationality: German Date of birth: 20 April, 1985 Date of birth: 20 September, 1982 Career Career -2005 Polish Rally Championship S1600 Winner (SUZUKI Ignis) -2006 Junior World Rally Championship 18th (SUZUKI Ignis) -2007 Junior World Rally Championship 12th (RENAULT Clio) -2008 Junior World Rally Championship 5th (SUZUKI Swift) -2006 Junior World Rally Championship 12th (CITROEN C2) -2007 Junior World Rally Championship 7th (CITROEN C2) -2008 Junior World Rally Championship 2nd (CITROEN C2) Co-Driver Name: Maciek Szczepaniak Nationality: Polish Simone Bertolotti Nationality: Italian Date of birth: 4 May, 1985 Career -2008 Junior World Rally Championship 12th (RENAULT Clio) Co-Driver Name: Luca Celestini Nationality: Italian Co-Driver Name: Michael Kölbach Nationality: German Dealers Demonstrate and Offer New Ways to Enjoy Suzuki’s Way of Life! THE ACTION ? Affiliates in South Africa and Israel develop fresh perspectives on Suzuki life-style options. South Africa Israel Pretoria Tel Aviv Suzuki Auto SA’s first lifestyle dealership in South Africa’s capital city of Pretoria, Suzuki Montana, uniquely demonstrates Suzuki’s Way of Life! philosophy by offering complete mobility options. The facility, opened in July in Pretoria’s Montana suburb, offers customers the full range of locally available Suzuki passenger cars and SUVs, as well as Suzuki’’ s comprehensive line-up of motorcycles and ATVs and Suzuki Marine’s exciting range of outboard motors and marine products. Says dealer principal, Grant Galloti: “It enables us to offer our customers a tailored mobility solution that can embrace cars, bikes and boats – or any combination thereof.” Suzuki Montana’s professional staff are well versed in the varied product range, while a dedicated service workshop also caters to the full spectrum of Suzuki vehicles, motorcycles, ATVs and marine products. On-the-spot financing facilities are also available. So the dealership offers new and existing Suzuki customers an unusually varied and exciting dealership experience, boosts brand awareness across a broader range of products, and provides a one-stop Suzuki sales and service solution. Customers can view and experience firsthand Suzuki’s core brand values of exceptional quality, superior functionality and overall excellence. The Israeli Suzuki Customer Clubs, established to increase skills and maximize the enjoyment and safety of Suzuki owners, sponsored several international events in 2008 with the support of Avnir Motor Co., Ltd. The 300-member Israeli Burgman Club joined its counterpart group in Italy in July 2008 for a 12-day excursion by 50 riders on 22 Burgman scooters. The trip through landscapes of Northern Italy forged strong bonds between the two clubs, who plan future joint events. Avnir Motor Co., Ltd. arranged the entire excursion – from the transport of the motorcycles to escort throughout the journey – for the customers. The Israeli GSX-R club, established in 2006 to raise the standard of safe riding, collaborates with “the Israeli center for advanced riding” to offer courses integrating field and classroom trainings to improve braking, turning and control skills for Suzuki sport vehicle owners. Over 60 Israeli riders have participated. In September, Avnir Motor Co., Ltd. accompanied and subsidized a course for 25 riders in Hungary. Avnir established the Israeli DR Club in 2006 to accompany riders during their first field trips. Over 100 riders have participated in off-road riding instructions, excursions, regular training days and theoretical instruction in the importer’s showrooms in Israel. In November, DR-Z400E motorcycles with 12 Israeli riders traveled on a 700km motorcycle excursion in Turkey, from the Mount Olympus in Kemer through Antillanca to Antalya in the south. Yoann Bonato Nationality: French Date of birth: 13 May, 1983 Career -2008 France Championship Suzuki Cup winner Co-Driver Name: Benjamin Boulloud Nationality: French SUZUKI FAMILY March 2009 10/11 WHAT’S GOIN’ ON? IN THE SPOTLIGHT Algerian Distributor’s New Showrooms Feature Suzuki CI Algerian distributor ELSECOM Sarl on 6 November inaugurated a new showroom in Alger city. Based on Suzuki CI policies, the facility features a communication board with Suzuki’s central chrome S motif, special exhibition spaces, accessories corner (“Car Life Wall”) and more. The opening ceremony welcomed the Japanese ambassador as guest of honour with notable political figures and many journalists in attendance. Another new showroom in Constantine, Algeria’s third largest city, opened on 8 November. By following the Suzuki CI manual, both of the new showrooms raise the quality of Suzuki marketing and will help to build the brand image in Algeria. celebrated its 25th anniversary in the Cıragan Palace on 22 July, 2008. Suzuki Turkey Chairman N. Ural Hakverdi and his wife welcomed many VIP guests, among them former Prime Minister Mesut Yılmaz and his wife, Japanese Ambassador Nobuaki Tanaka, and President of Suzuki International Europe Minoru Amano, as well as members of the current government and prominent business leaders. The evening’s 500 guests enjoyed dinner, performances by well-known Turkish entertainers and opportunities to view Suzuki motorcycles and automobiles, as well as a short movie projected on large screens about the history of Suzuki Motor Corporation and the 25 years of Suzuki Otomobil Pazarlama ve Ticaret A.Ş. The event was covered by about 100 media members, since Suzuki was among the first vehicles officially imported to Turkey and has been offered for 25 years by the same distributor. outstanding facilities with beautifully built showrooms and comprehensive sales, service and spare parts functions. The new distributor also participated in the Sao Paulo Auto Show later in October, exhibiting the Concept Kizashi and Grand Vitara, which both attracted much attention from visitors. The Suzuki Brand, in partnership with this new distributor, is destined to achieve high status in the territory, leading to expansion of sales. New Suzuki Distributor Begins Sales in Brazil On 7 October, new Suzuki Distributor SVB Automotores Do Brasil Ltda. kicked off their Exterior and interior views of the new Alger showroom Suzuki sales in Brazil through eight dealers located mainly in Sao Paulo and other key Distributor of Suzuki in Turkey cities. Hosts 25th Anniversary Gala From the start of operation, all of the One of Turkey’s first automobile distributors, dealerships were ready to offer the full range Suzuki Otomobil Pazarlama ve Ticaret A.Ş., of service at a high quality level, featuring Trip to Japan Rewards Swiss Dealers Outstanding dealers and staff members of Frankonia AG, a Suzuki dealership in Switzerland, enjoyed a trip last October to SMC headquarters in Japan. The fifty winners of a dealer incentive program earned points by selling motorcycles, scooters and ATVs during the incentive year of July 2007 to July 2008. Suzuki staff in South Africa earned top prizes at Johannesburg Motor Show. AFF Suzuki Cup 2008 Generates Regional Excitement A showroom of new Suzuki Distributor SVB Automotores Do Brasil Ltda Suzuki Auto South Africa Shines at Motor Show Chairman N. Ural Hakverdi and his wife Juliane, with Suzuki International Europe President Minoru Amano (right), cut a traditional anniversary cake. Once again, Suzuki automobiles, motorbikes, all-terrain vehicles and marine products have proved adaptable, innovative and exciting. The Suzuki Way of Life, a good way to live! At the bi-annual Johannesburg International Motor Show held 31 October to 9 November, Suzuki Auto South Africa and Suzuki South Africa (motorcycle and lifestyle products) walked away with the top prizes for showcasing their latest products. The spectacular Suzuki ‘Way of Life’ stand - displaying a wide range of automobiles, motorcycles, all-terrain vehicles and marine products – attracted thousands of visitors and won the motor show’s top accolade of Best Outdoor Stand. In addition, Suzuki was cited for best display and performance on the outdoor 4x4 track, thanks to the style and outstanding test drive performances of the Jimny and Grand Vitara. The display successfully highlighted the outer beauty and inner functionality of Suzuki 4x4 vehicles while demonstrating that they’re fun to drive. Suzuki Motor Corporation, in a great expression of Suzuki’s “Sporty” DNA, served as the title sponsor of AFF (ASEAN Football Federation) Suzuki Cup 2008. The AFF Suzuki Cup 2008 – from preliminaries 17–25 October through finals 5–28 December – was contested by AFF’s 11 members: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam and Timor-Leste. The Vietnamese team won the final match with Thailand, in a dramatic finish that narrowly avoided going into overtime. Sponsoring AFF Suzuki Cup 2008 enhanced Suzuki’s brand image with sports fans in the ASEAN region and beyond as a passionate creator of remarkable vehicles that enthusiastically supports the world’s most popular sport. Presentation of Suzuki Cup 2008 MVP Award Swiss travelers in front of SMC headquarters On arrival in Japan, the group enjoyed a typical Japanese dinner at Grand Hotel Hamamatsu. The second day they visited SMC headquarters and the new Suzuki Plaza museum. During a technical visit to the Toyokawa Plant, Suzuki engineers answered questions and explained Suzuki’s global motorcycle market. That evening the travelers attended the Suzuki Welcome Dinner with traditional Japanese sake barrel opening ceremony. After sightseeing in Nagoya, the group flew back to Dubai for some days in the Arabian sun. The team-building trip will surely help the grateful group to do their best in the year ahead. Danish Agricultural Fairs Feature Suzuki ATV Exhibits C. REINHARDT AS, Suzuki’s motorcycle distributor in Denmark, mounted exhibits in 2008 at two of the country’s leading agricultural trade fairs. About 16,000 people attended the trade fair “LIB” (Farm Machine Importers Association), held 13-15 November in Fredericia, and some 60,000 visited the Agromek trade fair in Herning on 25 - 29 November. At both fairs, five of the distributor’s employees were joined by staff from about ten dealers, working in shifts to introduce Danish farmers to the utility and versatility of Suzuki’s fleet of ATVs (All-Terrain Vehicles) and various implements. Smaller, lighter-weight ATVs are gaining popularity among Danish farmers compared to traditional tractors, which are too heavy for use in the current warmer, wetter climate conditions. The designated Suzuki dealers worked hard at both fairs to highlight the utility of Suzuki ATVs and advise farmers about their potential uses. Suzuki’s fleet of ATVs on display at the trade fair in Denmark SUZUKI FAMILY March 2009 12/13 WHAT’S GOIN’ ON? IN THE SPOTLIGHT Suzuki Warsaw Masters Brings Tennis Stars to Poland Famous Stage Play Helps Promote Suzuki in Poland Suzuki Motor Poland recently boosted corporate strategy by sponsoring a women’s tennis exhibition tournament in Warsaw. The company invited six world-class players to the Suzuki Warsaw Masters Tournament, held 30 April to 4 May in Warsaw’s renowned 4000-seat KS Warszawianka sport complex: Lindsay Davenport (USA), Elena Dementieva (RUS), Marta Domachowska (POL), Maria Kirilenko (RUS), Swietlana Kuznetsova (RUS) and Agnieszka Radwanska (POL). Warsaw-based Suzuki Motors Poland and other Suzuki dealers generated huge Polish media interest in 2008 by co-producing performances of the stage play “The Woman In Black”. Called by a theatre critic “(one of) the most brilliantly effective spine-chillers you will ever encounter”, the play is a classic English ghost story adapted by Polish director Krzysztof Lang, combining the power and intensity of live theatre with the cinematic quality of film noir. Well-known television and movie actors Jaroslaw Boberek and Tomasz Dedek played the lead roles. The successful Warsaw premiere at the prestigious Fabryka Trzciny theater in December 2007 inspired Suzuki dealers to sponsor performances in other Polish cities, where the play often became an important social and cultural event. Local media, politicians, artists and other VIP guests of Suzuki dealers attended the popular performances, which proved to be an excellent and original form of promotion for Suzuki in the Polish market. New DF8 and DF9.9 Launched at Düsseldorf Boat Show At the Düsseldorf boat show in Germany on 17 January, Suzuki Marine launched two new-generation portable 4-stroke outboards: the all-new DF9.9 and DF8. The completely redesigned DF9.9 features an all-new 208cm3 OHC 4-stroke engine that weighs 4.5kg less than the original DF9.9. The same engine is utilized in the DF8, a new addition to Suzuki’s lightweight, compact and fuel-efficient 4-stroke line-up. The new outboards offer excellent power -to-weight ratio, exceptional fuel-efficiency and an innovative operating design that incorporates gearshift, throttle operation and throttle friction adjustment all on the stylish Suzuki function tiller handle. Shigeyuki Masuda, Director of Motorcycle Export and Marine for Suzuki International Europe, introduced the new models, commenting: “I am sure these outboards will be a huge success and help us achieve our goal of becoming the number one 4-stroke brand.” Boat Show presented 9-18 January at ExCeL. The Suzuki Indoor Harbour enabled show visitors to see and inspect boats powered by Suzuki 4-stroke outboards in their natural element - on water. At over 1,000 square meters, the Suzuki Indoor Harbour was the largest stand Suzuki has ever taken at a UK boat show. This huge space was used to incorporate a large pool for displaying boats and engines afloat. With its fantastic 10 meter high backdrop, the huge pool, containing around 15,000 liters of water, featured 14 Sports Boats, RIBs and Fishing Boats. A further 10 boats were displayed on the stand, making for a total of 24 boats from 11 different boat brands. With Suzuki’s latest range of DF2.5 – DF300 outboards on display, the Suzuki Indoor Harbour had a lot to offer visitors to this year’s show. Suzuki Indoor Harbour at the Show Dutch Distributor Demonstrates New DF90/80/70 in Malta World premiere of the all-new DF9.9 and DF8 Suzuki Adds Splash to London Boat Show Grand Vitara on display at play venue Suzuki GB PLC unveiled an Indoor Harbour Feature at the 2009 London International Suzuki distributor B.V. NIMAG of Holland invited their 20 key dealers to the beautiful island of Malta for demonstrations of the new DF90/80/70 on 13-17 October. In cooperation with ZARB Stores Limited, Malta’s Suzuki Distributor, NIMAG provided local boats for participants to fully experience the cutting-edge technology of Suzuki's new generation outboards. The dealers were greatly impressed by the Everyone was impressed by the smooth performance and quiet of the new engines. “Suzuki has just raised the bar in the popular mid-sized output range with the new models”, remarked Suzuki Canada’s GM for public relations Nathan Naslund. “Our market share in Canada continues to increase and with these new additions, we can expect the same in 2009.” Latin American Distributors Try Out the New DF90 New Models Impress 2008 Canadian Marine Meeting US tennis player Lindsay Davenport at Suzuki Warsaw Masters Tournament The highly ranked professionals competed for prize money of $105,000, which was won by the Russian players. Polish media praised the popular event, saying “…the tradition of women’s tournament was endangered and needed new formula to survive. Fortunately, the idea was saved by Suzuki!” Suzuki Motor Poland President Harumichi Uto commented: “Our aim is to create strong association of Suzuki with interesting events, active life style, sport and culture – emotional and intellectual values. We believe the Polish market deserves a special approach and creative projects as it is one of the most promising markets in Europe.” looks, performance and outstanding fuel efficiency of the new DF90/80/70. The low noise, compact size, smooth shifting and powerful acceleration greatly exceeded their expectations. The dealers indicated as well that the easy operation of the new tilt-limit system and single-turn starting mechanism gives these engines a strong competitive edge. Over 150 Suzuki marine dealers, independent boat builders and media from across Canada participated in Suzuki’s new model introduction this past September at Clevelands House in the beautiful Muskoka “cottage country” region of Ontario. Over 20 boats powered by Suzuki engines lined the docks at the site, offering firsthand experience of Suzuki’s new DF70, DF80, DF90 and DF100, as well as the rest of the Suzuki marine line-up. The second Central and South American Suzuki Marine Distributors’ Conference 26-28 October in Panama City – held in cooperation with Suplidores - featured introduction and trials of the New DF90. The 31 representatives of distributors from 12 countries (Argentina, Aruba, Ecuador, El Salvador, Guatemala, Cost Rica, Colombia, Chile, Nicaragua, Panama, Venezuela and Mexico) were joined by seven Suzuki representatives from Japan. New distributors Activa Trading (Aruba) and Trader (El Salvador) attended for the first time. During the conference, Motos Suzuki (Costa Rica) and Dos Ruedas Service (Venezuela) were commended for excellent 2008 business performance, achieved through programs to improve after-sales service and promote popularity of the large 4-stroke models. The new DF90 trials, under clear blue skies in Playita Marina near the Panama Canal, gave participants the chance to experience the second-generation 4-stroke motor. This model, featuring “Suzuki Lean Burn” for good fuel economy as well as good acceleration, will go on sale this summer. New DF90 trials at Playita Marina SUZUKI FAMILY March 2009 14/15