Mobile MarkeTng Trends and Strategies

Mobile MarkeAng Trends and Strategies Charlie N. Browning www.GetCS.com/Oro www.FromDoppler.com w ww.FromDoppler.com
www.CharlieNB.com www.CharlieNB.com
www.GetCS.com/Oro © Copyright 2010 About Me •  Charlie N. Browning -­‐ www.CharlieNB.com •  Digital MarkeAng: Mobile, Social, Products, Web •  MarkeAng strategist with a bias towards integraAon and acAon, with experience in all aspects of markeAng, from strategy to execuAon. •  Recent focus on mobile and social integraAons. •  Delivering powerful and diverse digital markeAng soluAons to many organizaAons since 1994 including Dell, HP, 3M, KCI Medical, Caterpillar startups and non-­‐profits. •  InternaAonal, US Hispanic and LaAn America. QR code: www.CharlieNB.com
QR-Code Readers: http://ht.ly/2w0la
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com About Common Sense •  An independent internaAonal communicaAon technology company •  Ever-­‐evolving and up to date technology capabiliAes –  Mobile – Websites, Apps, SMS, LocaAon –  Web – Content Management, Ecommerce –  IT – Custom So^ware, Sharepoint, CRM, ReporAng –  Email Marke8ng en Español: www.FromDoppler.com •  We operate with a bias for integra(on, strong strategy, brand experience, measurement and return –  Focused on excellent customer service, strong but flexible processes and clear communica8ons Enterprise Program Member –  Hispanic and mulA-­‐lingual experience •  In Texas and ArgenAna, 7 other LatAm countries •  Founded in 2006, experienced team of over 60 people © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com A Few of Our Clients •  Years of experience with hundreds of clients in US and Globally –  From large global enterprises, nonprofits to small businesses © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com YOUR CUSTOMERS ARE MOBILE: © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile is Growing Mobile is growing faster than the internet
did, with more internet users on mobile
than desktop in LESS THAN 5 years.
US has over 290 million wireless
subscribers, that’s over 90% of the
population.
Mobile penetration in the Americas is approximately 88%.
There are 7.4 million mobile phones in El Salvador. Population
is 6.7 million.
hbp://www.morganstanley.com/insAtuAonal/techresearch/mobile_internet_report122009.html © Copyright 2010 www.CharlieNB.com
hbp://www.gartner.com/it/page.jsp?id=1372013 www.GetCS.com/Oro hbp://www.pewinternet.org/Reports/2009/12-­‐Wireless-­‐Internet-­‐Use.aspx www.FromDoppler.com Mobile vs. Internet 500 Million
190 Million
126 Million
590 Million
115
Million
4.6 Billion
114 Million
400 Thousand
2 Million
© Copyright 2010 60 Million
3 Million
www.CharlieNB.com
4 Million
www.GetCS.com/Oro www.FromDoppler.com Mobile Internet: Growing Faster – Larger Global handset sales will grow to 1.3 billion units in 2010. Smartphones will experience 20% annual growth over the next six years. More smartphones will ship than PCs in less than 2 years. The United States smart phone market grew 41% year on year. hbp://www.canalys.com/pr/2010/r2010081.html © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile is Widespread •  40% of US mobile Web users now browse the internet more on their phone than PC. •  65 million mobile subscribers in the US now regularly browse the mobile Web. •  Mobile web has up to 57 million unique visitors per month, growing http://www.comscore.com/Press_Events/Press_Releases/2010/4/comScore_Reports_February_2010_U.S._Mobile_Subscriber_Market_Share
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com http://www.ctia.org/advocacy/research/index.cfm/AID/10323
http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx
LaAn America •  There are 7.4 million mobile phones in El Salvador. •  Mobile penetra8on in La8n America and the Caribbean was approximately 80% in early 2009, well above the world average, about 58%. •  With 458 million people owning a mobile phone in early 2009, LaAn America and the Caribbean holds approximately 12% of the world’s 3.97 billion mobile subscribers © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com https://www.budde.com.au/Research/Latin-America-Mobile-Market-Overview-Statistics.html
Mobile Use People use: •  Mobile -­‐ 5,840 hours per year •  PC -­‐ 2,920 hours per year •  TV (US) -­‐ 1,865 hours per year •  People carry their phones 16 hours a day •  Top Mobile AcAviAes: Games, Email, Social © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
SMS -­‐ TexAng •  Reach: 95% of all mobile phones are text enabled •  Usage: The average mobile subscriber send/receives more text messages than voice calls •  Immediacy: 94% of text messages sent are opened and in 9 minutes or less © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.Txt4CRM.com data
www.FromDoppler.com Mobile Commerce & Couponing •  20% of mobile phone owners used their phones for mobile commerce today; by 2011, it will be 25%. -­‐ Mobile Marketer –  M-­‐commerce sales in the US will be $2.42 billion in 2010 -­‐ Coda Research –  Mobile e-­‐commerce revenue will increase 65% per year by 2015. -­‐ MarketResearch.com –  By 2015, M-­‐commerce sales will skyrocket to $23.8 billion, represenAng 8.5% of all e-­‐commerce revenues in the country. -­‐ Coda Research •  Mobile coupons will generate $6 billion in global redempAon values by 2014. -­‐ Juniper –  Mobile coupon redempAon rates o^en exceed 50 percent, while paper coupons typically have a redempAon rate of only 0.2 percent to 2 percent. -­‐ Exposure2 © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Why? • Handsets/
browsers are beber • More accessible device/service pricing • ExpectaAons for informaAon access • Growth in all age groups and genders • Can be primary compuAng plasorm © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com BECOMING MOBILE: © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile as Tools •  Businesses •  Product teams •  Publishers can: Create •  Content •  Products Using: •  Apps •  Websites •  Mobile Web •  Audio/Video © Copyright 2010 •  Agencies •  Sales & Marke8ng teams can: •  Products teams •  Customer Service and Opera8ons teams can: Promote Extend Using: Using: •  Company •  Products •  Services •  Mobile Ads •  Apps •  SMS and Email •  Websites •  Mobile Websites Media www.CharlieNB.com •  Social www.GetCS.com/Oro •  Products •  Services •  ReporAng •  Apps •  SMS and Email •  Websites •  Mobile Websites •  Audio/Video www.FromDoppler.com Digital EvoluAon •  Don’t just jump into “an app for everything” Crawl Walk • Websites • Ecommerce • Email programs • Social sharing • Mobile-­‐friendly websites • Simple apps • LocaAon finding • Simple SMS campaigns/events • Basic mobile emails • Social integraAon • Geo-­‐locaAon claim © Copyright 2010 www.CharlieNB.com
Run Fly • Advanced apps, plasorms • Mobile/app content management/integraAon • Geo-­‐locaAon apps • Advanced SMS campaigns • PromoAonal apps • Fully mobile web & email • Social integraAon www.GetCS.com/Oro • “Highly funcAonal” apps • Secure account access • Mobile commerce • SMS account integraAon www.FromDoppler.com StarAng •  The GOAL of any mobile effort is to make it EASY for people to find you and par8cipate! •  An8cipate and be Consistent: –  Needs, Confusion, Tech issues with Devices and So^ware. Naming, Usability. •  Be Guessable, help Fix Issues: –  Can they guess and find it? Help them recover from errors. •  Introduce, Educate and Promote: –  Show basics, explain in simple steps, cross promote in EVERY other channel you have. •  Measure and Improve: –  What they use, where they enter and leave, where they are before/a^er © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Part of a Whole •  Mobile efforts don’t exist by themselves, they should be: •  Integrated with other communicaAons •  Promoted and adverAsed • 
• 
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AdverAsing – Display, Paid Search Social media campaigns Websites and microsites Email communicaAons Employee communicaAons Events and point of purchase PR Print App Stores © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro AdverAsing Events & Tradeshows Website Email www.FromDoppler.com Apps Mobile site Social Media Facebook AnalyAcs Feed Insights An integrated approach to AnalyAcs can measure email, web, mobile web, SMS campaigns, social media links, app usage and the traffic between them. •  AnalyAcs can show exactly how your mobile applicaAon and other properAes are used, so you can conAnually improve content, targeAng and funcAonality •  Track nearly any acAon, anywhere in your communicaAons tree © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com CommunicaAon Touchpoints Location
Based
Networks
Email
Apps
Print
Collateral,
Cards
Digital
Advertising
YourCo
Mobile
Website
Social:
Facebook,
Twitter
Events
SMS/
Texting
Website
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile Impacts: Print •  Promote mobile apps, social media, mobile web on your printed materials •  Easy print to digital transi8on –  Print QR codes or Tags with contact info, websites, product info –  Can show: URL, Phone numbers, contact Vcard, Text strings/Coupons © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Example: Target •  Target has expanded it’s MyTargetWeekly newspaper inserts to mobile and social: –  Mobile web, SMS, iPhone app, Facebook and MyYahoo Target has 1,743 stores in 49 states that sell everything from toothbrushes to apparel and furniture. It is the
© nation’s
Copyright 2010 largest
www.CharlieNB.com
www.GetCS.com/Oro second
mass merchandiser, after
Wal-Mart Stores Inc. www.FromDoppler.com http://www.mobilecommercedaily.com/target-takes-weekly-newspaper-ad-mobile/
Mobile Impacts: Events and LocaAon MarkeAng •  Easy event or locaAon to digital transiAon •  Print QR codes/Tags with contact info on materials –  Can show: URL, Phone numbers, contact Vcard, Text strings/Coupons •  GeolocaAon check-­‐ins, games or special badges, coupons or contests •  Announce SMS “text to win” contests, subscribe to news or info QR-Code Readers:
http://ht.ly/2w0la
“Text GETCS
to 41411 to WIN!”
Foursquare uses your phone’s
GPS to give you and friends
ways to explore your city. Earn
points and unlock badges for
discovering new things.
www.FourSquare.com
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Example: Pizza Hut Pizza Hut: Mobile to account for 50 percent of future orders
SMS and Mobile Web: In 2009, the company was one of the first pizza chains to offer both SMS and mobile Web ordering opAons. •  The “ Total Mobile Access” service let users text an order to the short code 749488. iPhone Apps: •  A^er being live in the App Store for three months, the Pizza Hut applica8on for Apple’s iPhone and iPod touch has surpassed $1 million in sales. Foursquare: •  Pizza Hut is launching a naAonal promoAon with locaAon-­‐based service Foursquare to reward the “mayor” of each restaurant with a free single order of breads8cks Pizza Hut operates more than 10,000 restaurants in more than 90 countries.
http://www.mobilecommercedaily.com/pizza-hut-iphone-app-generates-1m-in-sales/
© http://www.mobilemarketer.com/cms/news/advertising/7051.html
Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com http://www.mobilecommercedaily.com/pizza-hut-exec-claims-mobile-accounts-for-50-percent-of-orders/
Mobile Impacts: Content •  Content Publishing – 
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Mobile friendly viewing Full iOS or Android apps iBooks formats Amazon Kindle formats Images, audio, video content •  Strategies – 
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Free promoAonal teasers In-­‐app purchases Paid apps or books SubscripAons © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Example: New York Times •  The New York Times has versions of it’s content available by many different media, basic content for free, addiAonal for fee. •  Mobile website –  hbp://www.nyAmes.com/services/mobile/web/ •  Text Alerts –  hbp://www.nyAmes.com/services/mobile/alerts/ •  Mobile apps, including iPad, iPhone, Android, Blackberry and more –  hbp://www.nyAmes.com/services/mobile/apps/ •  Many of these also have addiAonal opAons based on interest/topic. •  AdverAsers can target these mobile services. © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile Impacts: Email •  One of the top uses of smartphones is email –  Emails need mobile-­‐friendly format, offer opAons for viewing –  Offer a web version in the mail, then detect if user is on a mobile device and then show mobile web-­‐friendly version •  Other email uses: –  Coupons usable on device, discounts –  Promote mobile apps, social media, mobile web © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile Impacts: Websites •  Mobile websites are becoming more expected and needed to connect with customers as they prefer •  PrioriAzed for “on the go” users –  Mobile friendly viewing, focused content, contacts, maps, app download •  Pros –  Broad reach not limited to specific devices –  Build it once for display anywhere –  Enables users/prospects/customers to interact with your company on the go •  Cons –  Slower loading rich media –  No “app” presence on phone © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Strategies for Mobile Websites •  There are two main strategies for developing mobile websites •  Current content management systems and frequency/volume of updates are consideraAons 1.  A full version of the site with design changes •  Connected to current publishing system with styling differences 2.  A smaller version of the site, with content prioriAzed for mobile use •  Separate site and publishing system •  May also publish to mobile apps too Type
Type 21
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile Website Examples Type 1
Build leads
© Copyright 2010 Type 1
Ratings and
Reviews
www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Example: Ford en Español Mobile Website •  Ford’s Spanish language mobile site gets as much traffic as the English language version. •  The automaker decided to target the Hispanic community with a translated mobile site a^er seeing evidence that the demographic over-­‐indexed against the general market for mobile use. •  hbp://M.FordEnEspanol.com http://www.mobilemarketer.com/cms/news/content/7197.html
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com What NOT to do •  Websites designed for desktop computers – 
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Don’t make users zoom in manually Don’t use same font sizes and images as desktop versions Have menu systems and rollovers that don’t work with touch Don’t provide key informaAon ONLY in flash © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile Impacts: Social Media •  Social media is one of the largest Ame spent on mobile devices •  OpAmize for sharing and linking on Facebook, Twiber and other networks –  Mobile-­‐friendly content, easy sharing, commenAng “Follow/Liking”, geolocaAon games, app promoAon/integraAon © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Mobile: SMS •  SMS (TexAng) can be used for a variety of promoAonal and informaAonal programs including: – 
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Coupons Store locators Regular PR and company news, urgent updates Support status, product availability, shipping noAficaAons Contest entries, Loyalty programs, VoAng and Polling Email newsleber subscripAons Lead generaAon, contact requests and info Events, connect to new prospects or subscribers Appointment reminders and confirmaAons •  Shared shortcodes are available at low cost, custom shortcodes are secure and more extensible © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: Restaurants or Retail 1. Advertise the program and build your list.
•  Put it on signs in store, website,
emails, social media, menus.
“Text McDonalds to 55555 get specials
and coupons!”
2. Send weekly or monthly specials
•  Mobile coupons that can be redeemed
by showing the phone at the register
•  Links to website for info on specials
•  Links to Facebook page to drive
“Likes” and get coupons
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: Contests Customer Texts in Code
© Copyright 2010 www.CharlieNB.com
Select winner
Add ongoing subscribers
www.GetCS.com/Oro Send to mobile site
for more info
www.FromDoppler.com Examples: SMS -­‐ Text Messaging Contests: Contests: Appointment Confirma5ons: Lead Gen, awareness: © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Example: Coca-­‐Cola & Rogers Telecom Loyalty Programs via SMS/MMS
“This bottle gets you $0.75 off your Rogers Wireless
bill. Get PIN under cap & text to 42653 to redeem or
get 1,000 iCoke Points @ iCoke.ca. Max 10
discounts/customer/week.”
•  Consumers are asked to text in pictures from their Rogers mobile phone to the short code 42653 to win a BlackBerry Pearl 9100 smartphone plus a $100 Rogers gi^ card. © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro http://www.mobilemarketer.com/cms/news/database-crm/6882.html
www.FromDoppler.com Apps •  PromoAon of business brand, content publishing, gaming, geolocaAon, audio, video, augmented reality •  Community discussions and sharing •  Pros – 
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Rich experience, brandable and PR worthy Fast loading of rich media Leverage GPS/LocaAon Data Store Presence for promoAon (iTunes) •  Cons –  Exposure limited to single plasorm OR must develop for each plasorm © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Apple Plasorm Numbers •  How many iOS devices are there? –  Over 100 million units worldwide -­‐ iPads, iPhones and iPod Touches –  77 countries, approximately 50% are in the U.S. •  How many iPads? –  Over 3 million in less than 3 months. •  How many apps? How many downloads? –  Over 400,000 –  Over 4 billion, 350 downloads per second •  Purchasing Apps? –  130 million accounts with credit cards –  Average user downloads 8-­‐12 apps per month –  Half of users buy apps each month, nearly 30% buy up to 10 per month •  Enthusiasm for iPhone? –  Highest user sa(sfac(on ra(ngs of any smart phone in mul(ple studies © Copyright 2010 www.CharlieNB.com
Source: Apple and industry estimates
NeilsenOnline and Hitwise, as of Q1 2008
CFI Group Smartphone Satisfaction Survey at: www.cfigroup.com
http://www.marketingcharts.com/direct/iphone-3g-buzzing-nielsen-online-hitwise-issue-stats-5233/
www.GetCS.com/Oro www.FromDoppler.com
Sources: Admob http://metrics.admob.com Survey Report and
http://gigaom.com/2009/08/27/how-big-is-apple-iphone-app-economy-the-answer-might-surprise-you/
Usage of Internet and Apps © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Cell Phones vs iPhones © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Apple plasorm has the lead By Quantity of apps:
By app development starts:
Over 400,000 apps
Plus 13 million songs, 3,000 TV shows, 2,500
movies
Over 40,000 apps
By Brands:
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com http://www.msnbc.msn.com/id/35226302/ns/technology_and_science-tech_and_gadgets/
Examples: Branded Loyalty Apps •  Giving customers another way to engage with a brand, find physical locaAons, coupons and community interacAons •  Show company, product informaAon, ordering informaAon and funcAonality •  Share and rate content such as recipes, opinions, arAcles, videos, audio casts, photos, etc. •  Build email lists, viral nature of apps encourages spread among friends •  Promote via other digital and mobile channels © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: Blog, Website Apps •  Connect with users via a content focused branded app –  Import exisAng blog feed, Twiber and Facebook in real Ame, driving traffic, awareness and engagement –  Add a porsolio of example work or product informaAon, case studies, video reels, video podcasts, audio podcasts –  Share news, staff announcements and client work –  Build email lists, sales leads, SMS lists –  Can be published in conjuncAon with a mobile-­‐friendly microsite for non-­‐app users © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: PromoAonal Game Apps •  Small branded games can help connect with customers and keep them engaged with your brand •  Simple games like wordsearch, catch the can, shape-­‐matching, frogger, soccer, tennis, etc. © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: Games & Entertainment •  Games and Entertainment © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com 48 Examples: Business ProducAvity and ReporAng •  For an increasingly mobile workforce, the ability to access criAcal business data on the go is very important. •  Real-­‐Ame updates, secure data, VPN, remote and local wiping capabiliAes, and company-­‐
only distribuAon. •  Ability to integrate with enterprise reporAng suites, SharePoint, MS Excel charAng and more. •  Assistance with deploying Office apps for Word, Excel and PowerPoint docs. •  Ability to update status and forms, edit and enter customer data, new leads or acAon items. © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: Book Apps •  Book apps are a low cost way to promote a book and moneAze content. •  OpAons: –  Free summary to promote book sales –  Emphasize key points with addiAonal content or checklists to up/cross sell author services, or promote next book –  Stand alone ebook/app sales –  Include videos, audio or checklists that sync with website informaAon Sample Chapters
About Timothy J.
Koegel
Purchase Book
© Copyright 2009
•  Featured project: NY Times Bestselling Author Tim Koegel and his book “The ExcepAonal Presenter” with excerpts from his next book © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Becoming an
Exceptional presenter
seems to be a
Herculean task.
There’s a lot to
remember. Say this.
Move that. Speak up.
Look at the audience.
Don’t fidget. You
leave the meeting
wondering, Did I
connect? Was I
Examples: Radio, Music and Band Apps •  The personal nature of music on iPhones and iPods makes for a great app strategy. •  Include music samples or full versions, videos, photos and news •  Promote tour dates and local shows •  OpAons: –  Paid app with licensed MP3s, videos, “liner notes” and a rich experience –  Free app to promote concerts –  Include blog posAngs and updates from the band © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro - Listen to our music - Watch videos - Touring Dates - About Fatty Monk Autumn Run
Shifting Gears
Lessons Learned
Pryor Years
Memory
Autumn Run Video
Photos on the road
Main Page
www.FromDoppler.com Examples: iPad •  The iPad and tablets are a hybrid of mobile and full size compuAng •  Large screen •  MulAple orientaAons •  Touch interfaces •  Narrower technology support (Flash) © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: Unique Interfaces © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: Video © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: Ecommerce © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Unique News Interfaces © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Examples: News •  News: Leveraging the landscape of the iPad © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Or any combinaAon of… Databases
GPS Enabled
Promotion and Loyalty
iPhone Focused
Books, Book Summaries
Competitions with
Online Leaderboards
Content Management
and Updates
Kids Entertainment
iPad Focused
Videos
Games and Puzzles
Serial Publications
Photo & Image Libraries
© Copyright 2010 Education
www.CharlieNB.com
Kids Education
Blog Apps
www.GetCS.com/Oro www.FromDoppler.com LocaAon Based Networks Loca8on Based Networks: •  Mobile coupons, “mayor” of your locaAons (FourSquare, Gowalla, Yelp, etc.) •  Checkin status connected to social media, sharing and promoAon •  Rate and review companies, share photos •  “Claim” to control locaAon messaging, photos, reviews, comments Mayor Specials: For the user who has checked in the most in the last 60 days)
("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!”)
Check-in Specials: unlocked when a user checks in to your venue a certain number
of times. ("Foursquare says you've been here 10 times? That's a free drink for you!")
Frequency-based Specials: are unlocked every X check-ins. ("Foursquare users
get 20% off any entree every 5th check-in!")
Wildcard Specials: always unlocked, but your staff has to verify some extra
conditions before awarding the Special. ("Show us your foursquare Swarm badge and get
a free drink!")
© Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Summary •  Mobile is large already and growing, consumers expect to interact with your business via mobile –  High expectaAons, diverse devices •  The is a ton of research, organizaAons and companies that can help with your mobile strategy and execuAons –  Look for integraAon and long term strategy, not just point soluAons •  Review your current markeAng and products on popular devices and opAmize •  Explore new ways of communicaAng with prospects and customers, building loyalty, efficiency and revenues –  Walk, Crawl, Run, Fly – Don’t try to do it all at once •  We are here to help! © Copyright 2010 www.CharlieNB.com
www.GetCS.com/Oro www.FromDoppler.com Resources • 
Charlie Browning’s Twiber: hbp://www.Twiber.com and site: hbp://www.CharlieNB.com • 
Common Sense site and blog: hbp://www.GetCS.com • 
Mobile Marketer Daily: hbp://www.mobilemarketer.com • 
Mobile Commerce Daily: hbp://www.mobilecommercedaily.com • 
Mobile MarkeAng AssociaAon: hbp://mmaglobal.com • 
NielsenWire Mobile: hbp://blog.nielsen.com/nielsenwire/category/online_mobile/ • 
Comscore Mobile: hbp://www.comscore.com/Products_Services/Mobile_Media • 
Wireless Intelligence: hbps://www.wirelessintelligence.com • 
Mobile AcAve: hbp://www.mobileacAve.org/ • 
Flurry Mobile AnalyAcs Blog: hbp://blog.flurry.com/ • 
Free QR Code Generator: hbp://qrcode.kaywa.com/ • 
How to use QR Codes for Small Business MarkeAng: • 
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