A Look Back: 2013 Annual Report

LOGIC will get
you from point A
to point B. The
IMAGINATION
will take you
everywhere.
-Albert Einstein
There is nothing logical about the Heidelberg Project. The
year 2013 was a very interesting time that taught me everything about faith, trust and courage. We had a series of nine
fires over 11 months with six structures burned down to the
foundation. I’m making lemonade with no lemons!
I believe in the power of the imagination. Two plus two equals
eight! What do I mean? When faced with adversity you have
to create brand new possibilities. You have to become the
phoenix rising from the ashes. You have to become the alchemist! My imagination has kicked in to a greater degree
and it is taking me beyond what I had previously imagined.
I am becoming the change that I want to see in the world.
--Tyree Guyton
photo by
Jenny Risher
no serious crimes
were reported on
Heidelberg Street for
twenty six
years.
TYREE
GUYTON
the creator of the
Heidelberg Project (HP),
Spiritual Godfather of
Detroit’ s Grassroots
Arts Mov ement
The HP is located on
Detroit’s East Side, the
Mc-Dougall-Hunt
neighborhood
3600 Heidelberg St.
hundreds of
thousands of visitors from
OFFICE:
42 watson detroit 48201
www.heidelberg.org
OVER 140
COUNTRIES
(since the beginning)
2014 200+VOLUNTEERS 12 STAFF POSITIONS 3 CONTRACT POSITIONS
Arts, Community & Environmental Education programs for all ages
Preservation & activation of a forgotten neighborhood
Empowering a community to creatively reinvent itself
for Wayne County in 2011
The HP is distinguished by the AIA as one of the most
recognized art environments in the world
3.4
The HP is powered by people:
the local community,
hundreds of loyal volunteers,
generous individual donors,
and some of the most
committed arts and culture
foundations in the state and
country.
DOLLARS
The National Endowment for the Arts credits Tyree as a pioneer
of creative placemaking
H
detroit, 48207
It all began as a protest to the extreme blight in Tyree’s
childhood neighborhood
Today, the HP is a mirror of cultural commentary, a historical
museum, a global movement
:
W
O
“CHANGING LIVES AND NEIGHBORHOODS
THROUGH ART”
MILLION
:
T
A
H
W
The HP is 2 city blocks of found objects, vacant lots, &
abandoned houses turned public art
&
“SAYING, SEEING, FEELING ALL THINGS”
AN OUTDOOR PUBLIC NON-PROFIT
ART ENVIRONMENT ORGANIZATION
IMPACT :
W
from it’s inception,
A REGISTERED 501(c)3
WHERE:
:
0
H
1986
:
WHEN
started
THEart
theORG
WHA T IS the HP?
from HITFIELD
r
e
t
t
e
l
a
E Wve director
N
N
E
N
JE executi
When Tyree Guyton started the Heidelberg
Project 28 years ago, he never imagined
it would spark new public art forms like
Creative Placemaking. He could not have
known it would become the third mostvisited cultural destination in Detroit or that
it would have an economic impact of $3.4
million in Wayne County.
A Masterpiece of Necessity, Tyree Guyton
created the Heidelberg Project to preserve
and protect his historic childhood
neighborhood. Today, the HP serves as a
portal into our great city and has become
a pillar of Detroit’s cultural institutions,
attracting over 275,000 visitors each year.
However, after the shock of losing six anchor
installations to an unprecedented string of
arson fires, the Heidelberg Project is on the
critical cusp of its own kind of Renaissance.
By some comparison, our work is novel and
still in an experimental phase, yet it has
reached across global boundaries to create
a potent, thought-provoking place for all
people. The labor and suffering, the ups
and downs, the joys and pains, are all part
of the creative process that we have learned
to embrace. These experiences become our
teachers!
individual beyond the canvas—experiences
that spur into action.
The other aspect of the HP, the physical
What we have learned is that there are certain canvas that inspires programs, activities
aspects of the Heidelberg Project that remain and services, is forever changing. It is
evolutionary in its very make-up and is
constant and other aspects that continue
propelled by changing societal factors.
to evolve. The constant aspects of the HP
The Heidelberg Project canvas is a sacred
are built upon principles of endurance,
battleground that reflects back to society the
resiliency, determination and hope. These
turbulent changes of a post-industrial era.
principles are the fuel that is shared with
It is a platform for authentic community
everyone who experiences the Heidelberg
engagement, embracing extremes and
Project. The outcomes are life-changing
everything in between. It is a gamestories and experiences that move the
changing invention in the 21st century
that has brought diverse peoples together,
sparking creative imagination and positive
action.
This ever-changing outdoor art environment
embodies what is special and fascinating
about Detroit. As we continue to learn
and grow with the HP, we embrace both
the evolving facets of the Project, as well
as constant principles upon which it was
founded.
Yes, it became necessary to address the
adversity we faced by installing a security
plan, but we are also grateful that with
this new system, we introduced the
HP community to sustainable, green
technology—solar lights!
When you visit the HP today, few traces of
arson remain. Instead, you will find a new
theme emerging: colorful clocks have been
installed throughout the two-block area,
reminding us of the importance of time—
the moving image of reality. To be sure, we
have taken a licking, but we are still ticking.
What time is it? It’s our time!
It’s safe to say that 2013 has gone down as one of the most
challenging years in Heidelberg Project history. Though most of
the year fell into the ashen shadows of an unprecedented attack on
Tyree’s life’s work, there was much more to the story than a
gut-wrenching headline.
Tyree and Jenenne constantly remind us that it is the friction of
positive and negative that creates light. Despite the darkness of a
frigid winter warmed only by merciless arson fire, the Heidelberg
Project was shown a lot of healing light. Laughter filled the air as
Family Fun Day played out, the facade of a burned and charred
Obstruction of Justice house as a backdrop. Mere hours after the
Penny House went up in smoke, dozens of supporters offered huge
smiles and bold dance moves at our annual Fall Fundraiser to help
us take our minds off of yet another heartbreak. Every day, the
people behind the Project were able to move forward because of
the constant support of those cheering us on. It is this support that
allowed us to recover, and allowed us to focus on our community
in a time of uncertainty. This year began with the realization that
our supporters around the world comprise more of a family than
anything else. The response to the fires only solidified that notion,
and we couldn’t be more grateful.
Yes, 2013 was a great teacher-- a test of faith, resilience, family, and
acceptance of change. The closing of 2013 brought the start of a
new chapter of what is proving to be an enduring tale of authentic
Detroit, a legacy in the making. What we know now is that the
Heidelberg Project is bigger than all of us. It is a movement, and it is
powered by the people that know and believe in it. As you flip
through this year-in-review, please remember that it is thanks to
people like you that we are still here, prouder than ever to share our
story.
Thank you.
EAR
markeKtiAnTgIEmH
anageNr
contents
03/ 2013-2014 event photos
05/ the fires
07/ fires & security timeline
09/ indiegogo campaign
10/ solar power & security report
13/ heidelberg-ology
17/ ACE 2
18/ emerging artists
19/ social media
21/ curating the canvas
22/ volunteers
25/ financial report
27/ a letter from the board
28/ special thanks
29/ 2013-2014 donors
33/ 2013 heidelberg team
heidelberg events
1
2
3
Bochum, Germany - October 2013
EVENTS
CUE Installation, NYC - Oct 2013
Candle Light Vigil - March 2014
Cass Tech Musical - April 2014
2013
2014
Family Fun Day - June 2013
Fall Fundraiser - Nov 2013
4
the
FIRES
It’s peppered throughout these pages, inescapable. The shock. The loss. The fires.
We’ll briefly revisit the firestorm, together, to air out the smoke for good. Keep sight of the
unifying embers that sustained us, a glowing beacon of the Phoenix rising from those very
same ashes today.
---While Summer is typically the most magical season on Heidelberg Street, 2013 was
different. The May 3rd fire that ravaged the iconic Obstruction of Justice House was an
absolute shock to our systems. Covered in artifacts of reflection, politics, and protests,
the OJ House was one of the only original structures to survive the second city-ordered
demolition in 1999. It seemed half the world knew of the blaze before we had awoken to
the news. The outpouring of love from all corners of the globe was absolutely incredible,
preparing us to face a reality we had never fathomed. Despite the sudden loss, Tyree
remained unshaken and rallied his troops to look ahead and keep moving, and we did just
that. As summer came to an end, spirits were high and it was back to business as usual.
“Onward & Upward” fittingly became the motto. We never could have guessed that our
worlds would again be turned upside down with the changing of the season.
We had only begun to truly move forward when the second Obstruction of Justice House
fire struck, leveling what remained from the first attack. It quickly became clear: this was no
longer an isolated incident. Attempt after attempt, success after success, a frigid November
now brought a flurry of fires. Fires on birthdays, fundraisers, and even Thanksgiving,
the Heidelberg Project was undoubtedly under siege. The attacks were unprecedented,
the uncertainty nearly unbearable. In a city with so few resources, we knew early on we
5
were largely on our own. We battened down and did everything we could to combat and
recover, never allowing time to dwell on the past. Tyree made it known that the chapter of
Heidelberg History so many of us came to know may simply be closing, making room for
another story, and that’s okay. We would survive, but we had to believe in ourselves and one
another, believe in the power of art. That’s exactly what you helped us to do.
I’ll admit, I occasionally find myself hung up on the sleepless nights and conference room
meltdowns, but what truly tells this tale is the fierce resolve of my colleagues. To witness
people you love putting their hearts on the line for something they believe in is to see true
passion at work, a selfless dedication to something bigger than us all. Eleven months, nine
fires, six lost structures, two Indiegogo campaigns; reflecting back on this year, I can’t help
but wonder if another group would have made it out. I say this not to boast, but to remind
us, supporters and staff alike, that we have each played a role in preserving and protecting
one of the world’s most prized works of art, love, and community. I am so proud to count
myself among those that believe, even when the heat is really on, and I hope that you are,
too.
A detailed timeline of the fires follows. It is our hope that this will help to put those trying
eleven months into perspective. Time and weather may not always have been on our
side, but so many of you were and continue to be. That, my friends, quite literally makes
all the difference. Please know in your hearts that your support, encouragement, and
understanding will never be lost on us. Thank you, and here’s to yet another year of the
Heidelberg Project!
Onward & Upward.
-- Katie Hearn
6
7
MARCH
APRIL
MAY
June 10 - Entire Project Complete
Hired security
May - Cellphone Activity Monitoring Available
Funding
May - Installation of Solar Panels, Street Lights,
and additional cameras
In-house large plan:
lighting & surveillance
April - Begin Phase II
Fires
March 11- Installation of Special Surveillance
MobiPod Camera On-site (Part of Phase I)
FEBrurary
March 8 - Original Planned Phase I
Surveillance Installation Date
FBI/outside help
March 7 - Party Animal House Fire
Emergency Surveillance Installation
Feb. 28 - Phase I Install Approved
KEY
Feb. 19 - Third Site Visit with Nomax
2014
Feb. 1 - Second & Third Checks from Indiegogo
($20,572.14)($2,499.04)
Jan. 28 - Second Site Visit with Nomax
Jan. 17 - First Site Visit with Nomax
DECEMBER
Jan. 8 - Steamline Electric Upgrades
Number House Electricity
Dec. 23 - First Check From Indiegogo ($23240.30)
Dec. 20 - IGG Campaign Ends
Dec. 17 - Temporary Cameras Purchased & Installed
Dec. 11 thru Jan. 11 - Private Security Team
Patrol Surveillance
Dec. 8 thru Dec. 10 - LR Security Patrol
Dec. 8 - Clock House Fire
Nov. 28 - War Room House Fire
2013 OCTober NOVEMBER
Nov. 23 thru Dec 8 - KAP Security Patrol
FBI ATFB Involvement Begins
Nov. 21 - Penny House Fire
(Site of the Future Community Center
& Offices for the HP)
Nov. 19 - Indiegogo (IGG) Campaign Begins
Nov. 15 - Surveillance/Lighting Plan Begins
with Nomax Technology & Partners
Nov. 12 - House of Soul Fire
Oct. 10 thru Nov. 24 - LR Security Patrol
Oct. 10 - Penny House Attempted Fire
Oct. 9 - Numbers House Attempted Fire
Oct. 5 - OJ House Fire II
May 3 - OJ House Fire
FIRES
and
SECURITY
timeline
Implemented large
plan: phase I & II
In-house interim
surveillance
(a.k.a. the staff takes matters
into their own hands)
June
8
INDIEGOGO:
a family affair
countries represented
in first IGG campaign
Once the shock of losing so much of the
Obstruction of Justice House subsided,
the reality of losing thousands of dollars
in supplies and equipment quickly settled
in. With mounting costs of clean-up,
stabilization and replacement, we felt our
cash-strapped budget tighten even more.
Well-wishes and kind words flooded our
social media feeds, friends from around the
world wanted to know how they could help.
It was the outpouring of what-can-I-do's
that finally nudged us toward the polkadotted route less travelled. It was time to
lean on the people that cared about us the
most: our global family of supporters.
It was the November 12th arson of the House
of Soul that prompted a second Indiegogo
campaign; our neighbors were unfairly at risk
and authorities simply couldn’t protect us.
Incensed by the loss of a favorite installation,
our growing social media following was
poised and ready for the second campaign,
“Securing a Legacy”, that would help us to
install a security system of our own. People
in over 60 countries viewed our campaign,
helping to bump us onto Indiegogo’s prized
homepage. As structure after structure was
claimed by fire, 974 contributors rallied to
raise $54,280 in a month, surpassing our
$50,000 goal and its associated service fees.
As an organization constantly battling for a
better understanding in its own backyard,
we were floored to see an overwhelming
majority of contributions came from the
United States, many even hailing from the
Motor City. Talk about a silver lining!
People of all kinds, colors, and creeds love
and respect the Heidelberg Project for a vast
array of reasons. What is that magic that can
unite so many around a common cause? We
may never be able to put a definition to paper,
but it’s clear that whatever it is, it’s worth
Crowdfunding was entirely new to us as an
fighting for. We cannot thank you enough for
organization, but after a couple nights spent
fighting with us for what you believe.
burning the midnight oil, HP staffers Emily
and Katie crafted an Indiegogo campaign,
quirky perks & puns included, for supporters
everywhere to share. With a goal of $15,000
for clean-up, new tools & equipment, and,
ultimately, a new vision for the HP canvas,
269 contributors from nine countries
pitched in. In just one month, supporters
raised $15,951! From there, it was all hands
on deck to create, package, and ship perks
to donors, thanking them for their support.
Barely two months later, the Obstruction of
Justice House was gone for good, making
for tough news to break to nearly 300 new
countries represented
friends.
in second IGG
solar power/
SECURITY
REPORT
I
t’s clear we have survived a difficult period.
The arson fires forced us to hire temporary
street patrol and install a comprehensive
security surveillance plan. Given the urgency,
it was critical to work efficiently toward
a solution that aligned with our mission,
considered the needs of residents and the site
and was also cost sustainable over time.
In the end, a solar-powered lighting
system made this possible. The entire
project timeline began in late November
of 2013 and was completed in June of 2014.
Today we have successfully introduced five solar-powered light
posts, most also equipped with cameras, to our community as part
of our comprehensive security surveillance infrastructure at the
Heidelberg Project. This is no small accomplishment. Here is how
we did it:
• Diverse staff expertise and countless volunteers
• Annual fundraiser match from supporters, the Fred A. and
Barbara M. Erb Family Foundation and the Kresge
foundation - $20, 198
• A successful crowd fundraising campaign, Securing the
Legacy, managed by our marketing team (950+ Indiegogo
Donors) - $54,000
• Over $25,000 of In-Kind Expertise and equipment donations
from local companies (Nomax Technologies, and Digital
Planet/Detroit Networks)
As we look to the future with renewed strength and a more
refined approach to our unique brand of public art education and
community engagement, we thank our many partners in Securing
the Legacy.
O
ANto
Z
O
L
A t direc r
T
I
V
L
A sistan
as
campaign
9
10
heidelberg programs
11
12
“... the HP [is] built upon principles of endurance, resiliency,
determination and hope. These principles are the fuel that is
shared with everyone who experiences the Heidelberg Project.
The outcomes are life-changing stories and experiences that
move the individual beyond the canvas—experiences that spur
into action. This, we call Heidelberg-ology.”
- Jenenne Whitfield
heidelberg-ology
e
verb.
e
The study of artistic materials (i.e. found objects) incorporated
into the fabric and landscape of an urban community and the
effect on that community.
PRINCIPLES OF HP-OLOGY
ge
13
I. Art,
Chan
r
o
f
t
lys
a Cata
On a fundamental level, the HP demonstrates the power of the
human spirit to shift perspectives, offering new hope. From
a concrete perspective, the HP contributes to the economic
prosperity of Detroit with an impact of $3.4+ million in the Wayne
County region (Williams College, 2011), an economic catalyst,
indeed. The restoration of hope and a boost in the local economy
are the types of positive change we all need!
s
ocacy
v
d
A
tract
II. Ab
New information that in the short-term changes attitudes, and
in the long-term changes behavior. This principle suggests
that change is possible, but takes place gradually through the
demonstration of perseverance, passion and persistence. The
ultimate result is a change in behavior for the betterment of
oneself and their community.
cine
i
d
e
M
as
III. Art
Medicine comes in many forms, but the cure for what ails society
today cannot be found in traditional medication, prescription or
otherwise. What is needed today is something that reaches much
deeper, something that helps us to feel, think and remember our
humanity--the first law of society. Although at times a bitter pill
to swallow, we have learned that once in the bloodstream, Art and
creativity can heal; mind, body, and soul.
beyond the definition
Heidelberg-ology is about altering the course of life and being creative
when enormous barriers appear. The intention behind the Heidelberg
Project is to excite and ignite! It is to inspire, to motivate, and it is a call
to action. The Capuchins feed the belly; the HP feeds the soul. Recycle
Here recycles waste; the HP recycles the human spirit. Simply put, It’s
not about things, it’s about people.
“We were motivated
to
We renovated an old move into this community because of
th
bank into a live/wor
k studio because we e Heidelberg Project.
saw new possibilitie
s.”
Maya and Todd Stov
all, Finite Studios
“The Heidelberg Proj
ect helps my busine
ss.”
Joe Spencer, Owner,
Louisiana Creole
“The art inspires me
and the grass is cut.
That makes me happ
y”
Rose Jones, Heidelb
erg Project Resident
world
I meet people from all over the
w
no
d
an
gry
an
ing
be
e
tim
I spent so much
.”
sident of 27 years
without leaving my front porch
Otila Bell, Heidelberg Project Re
tching
ople from all over the world. Wa
pe
t
me
I
t,
ee
Str
rg
lbe
ide
He
Growing up on
wasn’t going to be a statistic.”
I
es.
oic
ch
d
ha
I
ed
rn
lea
I
,
Michigan University,
Tyree
Justin Woods, Student, Central the Number House
Grew up in
“The HP taught me th
at I could change my
circumstance, my life.”
Stephen Snead, Heide
lberg Project Resident
“I come here to clear m
y mind and feed my cr
eative spirit.”
Boris Senjak, Visitor
“I recently visited Detro
it and the Heidelberg
Project. I was so mov
neighborhood and ar
ed by this
t that I returned to my
small town in Missour
shared this experienc
i and quickly
ew
chatted at length abou ith my art students. They were in awe, just
as I was. We
t how art can change
lives. Art can heal. W
well as recently, in 20
e know this all too
11, our town of Joplin
, was
thing that helped to pu
t this tragedy in its plac devastated by an EF-5 tornado. One
e was art.”
Ruth Atchley, Art Teac
her, Joplin MO.
heidelbergology
PHILOSOPHY
in
PRACTICE
The 28-year history of the Heidelberg Project equates to thousands
of lives impacted in a multitude of ways. It is impossible to qualify
what about the HP elicits such profound responses, impossible
to determine what the individual experience will be. One thing,
however is clear: the Heidelberg Project is powered by people. The
more we can activate and engage on Heidelberg Street, the closer
we come to the core principles upon which the HP stands today.
Suddenly, Heidelbergology is more than a philosophy, more than
an idea.
As a program, Heidelbergology takes shape as a series of holistic
activities, services and programs that take place on Heidelberg
Street, or are rooted in HP principles. These activities invite
community members and visitors alike to explore new avenues
of thought, play, creation, service and discussion. They can be
planned or improvisational, and they are fluid, ever-growing and
evolving with the communities they serve.
AM I MY BROTHER’S KEEPER
the community dinner & conversation
Reaching beyond the art, our inaugural community dinner served as
an opportunity to listen to our residents’ concerns, as well as to discuss
the mission of the Heidelberg Project and the projection of a community
moving forward. Breaking bread among community members surfaced
valuable resources that benefit our youth, beautification amenities that
seed inspiration, and a call to enlist and establish a safety patrol in the
neighborhood. The most intriguing conversation centered around the
immense potential of mentoring the area’s youth in traditional and technical
trades. Our community dinner reflected on wounds and misunderstandings
of our past, but, as a forum, focused on structuring a foundation of optimism.
As the dinner concluded, we learned the strengths of our neighbors, the
weakness in our community, and the collective steps forward we can take to
improve. Our generous community partners; the Capuchin Soup Kitchen,
Gleaners, the Franklin Wright Settlement, Louisiana Creole, and Valero Gas
Station, were instrumental in the success of this endeavor. We truly are in this
together.
ECHOES OF THE MAYAN
the winter solstice
The first day of winter united activists, patrons, politicians, residents,
and community organizations in creating a special winter solstice at the
Heidelberg Project. Arise Detroit and the Bogg Center, hosted a march
around the collection of art and the neighborhood declaring peace and
unity. Winter hats and gloves were donated by District Representative, Virgil
Smith, winter jackets donated by the Capuchin Soup Kitchen, and volunteers
Michael and Eileen Hirsch donated mens clothing and winter gloves. Our
Harvest table resonated the contributions of Kaps Wholesale of Eastern
Market, Capuchin Soup Kitchen, The Rocky Peanut Company and many
volunteers who gave both food donations and their time serving our east side
community. I have always celebrated the winter solstice as a humble artist
saying thank you to a community I have walked with for now five years. The
shortest day of the year celebrated friendship, uplifted peace and welcomed
the new season with promise.
15
EZtions
U
G flec
I
R
OeDrg re
R
A
LIeSidelb
h
16
ACE2
The Art, Community & Environmental Education (ACE2) program was
developed to supplement the lack of art education in Detroit schools
through a series of field trips and classroom workshops. The program
seeks to engage students in learning about the transformative value of
art and creativity in re-envisioning our environment and community.
In 2013, the ACE2 program reached more than 100 third-grade students
at Clark Preparatory Academy and Cesar Chavez Academy. The HP
employed a team of teaching artists to partner with two classrooms
at each school for the duration of the school year. The HP also
collaborated with Art Road to share the “Soul Searching” art project
with more than 300 students at the Charles Wright Academy of Arts
and Science and Edison Elementary. By painting shoes and exploring
what more they can represent, students learned about symbolism, an
integral component of the Heidelberg Project. At the culmination of the
school year, artwork created by students of both ACE2 and Art Road was
curated for the Kids in the Hood art exhibition at the Number House on
Heidelberg Street. Accompanied by great food and live music, Kids in
the Hood was a success.
In 2014/2015, the ACE2 program is focusing on partnering with
schools in close proximity to the Heidelberg Project to better serve the
McDougall-Hunt neighborhood and surrounding (48207) community.
The HP is also increasing enrichment opportunities for neighborhood
youth through educational programming (One313 Workshops) that take
place on Heidelberg Street in the summer months. Additionally, the HP
will continue to expand its educational model through a partnership
with the Michigan Department of Education’s Young Men of Promise
Initiative, a state-wide program designed to assist schools with
curriculum training and content geared towards a targeted population,
African American males.
EMERGING
artists
“Even if someone doubts you,
you can still make art because
art is the way that you express
yourself.”
–3rd grade student
Clark Preparatory Academy
After three years of providing professional
development and exhibition opportunities to local
talents, the HP’s Emerging Artist program saw its
final gallery opening in October of 2013. Molly
Murphy’s stunning body of work, entitled Perseus
and the Gorgon, was a spectacular capstone. A
mother and Art Therapist, Molly's explorations of
self, relationships, expectations, and the perceptions
held by her son burst onto canvas in intimate detail.
Pops of color and emotion brightened the Number
House, even in the dark days following the second
OJ House blaze.
Despite the end of the Emerging Artist program as it was,
the spirit of supporting emerging artists lives on in the
form of a permanent gallery space, dubbed POST-HAB,
in the Number House, started in August of 2014. POSTHAB will feature a rotation of artists throughout the
year, so stay tuned! Just as the art evolves, so does the
organization.
AR RET
educM
ationGaA
AC
l coordGiR
natoEr
17
18
“It is ART from MISERY. Order
neglect. BEAUTY from DESPA from
. A sign
that what is good in us can nIR
ever be
taken away.” -Winston Richar
dson
social
MEDIA
What a year it’s been!
Through the fires, the fundraisers, the thick and thin, we know
one thing for certain: we can always count on our Social Media
family to have our back. In just one year, our Facebook family
grew by over 30,000 & we are now connected with 74 countries
through the power of social media.
While we’re incredibly proud to have reached family members
from seven new countries across the globe, a lot of this year’s
focus was on growing our network here, at home, in the Motor
City. We are so happy to welcome the more than 4,400 Detroiters
who joined our Facebook following in the past year!
While our Facebook growth was incredibly significant, it wasn’t
all we managed to accomplish. We saw growth on Twitter of
an impressive 88%, established our presence on Instagram by
swiftly gaining 4,500+ followers in 14 months, and managed
to entice over 700 creative minds on Pinterest with our boards
about Detroit, street art, the HP, and more.
The growth in numbers alone gives us goosebumps, but it is the
soul of each and every one of our followers that really makes us
feel the love. Immediately after House of Soul was lost to arson
on November 12, 2013, we asked our Facebook family why they
stood by us through it all. We never expected an outpouring like
this:
19
“A lot of people are born or put
into a negative situation. It amazes
me when someone is able to be
RESILIANT and remain POSITIVE.
HP not only creates BEAUTY, but
gives others HOPE. Much love!”
-Tess Bradley
“Our CULTURE throws away so many
things, and, not surprisingly, it also
throws away so many PEOPLE. HP
shows us that what is discarded can.”
still have VALUE and be BEAUTIFUL
-Elaine Elizabeth Belz
Sending out news
and updates via social
media has become
an invaluable tool for
communicating our
mission, but we never
knew it would serve
as such a powerful
reminder of why we
do what we do.
J LIE MAC
sociaU
l media cooDrONALD
dinator
curating the canvas
PURPOSE
Through creativity and collaboration, the Curating the Canvas (CC) program creates
safe opportunities for fun, welcoming activities and amenities on Heidelberg Street.
CC promotes extended participation and valuable experiences in order to foster a
greater sense of community and ownership, within the Heidelberg Project proper
and beyond.
PROJECTS
With the momentum from the Number House’s success, the HP acquired, gutted,
and began repairs to the Penny House on Mt. Elliott Street. Slated to serve as a
multi-use space for art creation, exhibition, and workshops, as well office space, the
Penny House fell subject to arson in late November. All efforts shifted from build to
protect, and ultimately to recovery.
Aside from the coldest winter months, hundreds of volunteers joined the CC team
to literally “reclaim the canvas” of the HP. Daily clean-up efforts include excavation,
sorting and hauling brick, lumber, and charred household items, as well as
shoveling thousands of pounds of ash by the dumpster-full from each of the fire
sites. Thanks to the many volunteers who have been participating in our “Soulful
Saturday” volunteer days, only one fire site remains uncleared!
Throughout those same winter months, CC provided intensive support to the team
of partners working to bring solar lighting and surveillance to Heidelberg Street.
Concurrently, CC team members Steven Snead and Jessica Kezlarian joined forces
with the Rebuild Together Detroit and Young Detroit Builders to repair a resident’s
fire-damaged home. It was a busy winter!
PROJECTION
Looking ahead, our current goals include
implementation of site-wide public wifi internet,
parking solutions for traffic relief, and the building
of a Memorial to the House of Soul.
ND
O
M
DYger
A
T
S
TRteI mana
si
volunteers
Curating the Canvas kicked off 2013 by opening the Number House to the public
as a simple welcome hub, gallery and gift shop. Partnering with Charles Molnar
from Sitonit Detroit, seating was introduced intermittently throughout the Project,
offering places for rest and reflection to passersby in the form of reclaimed wood
benches.
G
I RIN
JENN
tor
a
n
i
d
r
o
o
c
r
e
volunte
While 2013 had its challenges, it also brought about an unprecedented
opportunity for growth and change. This growth is especially evident in our everexpanding pool of volunteers. In the span of seven months, our list of volunteer
contacts has grown 357%, with more people being added every week.
Our biggest volunteer event in 2013 was the Fall Fundraiser. A group of 36
volunteers helped make the fundraiser the immense success it was. Twentythirteen also saw the beginning of Soulful Saturdays: group volunteer days
dedicated to fire site clean-up. We have continued Soulful Saturdays into 2014,
expanding to include non-fire related site development.
In addition, the start of 2014 has also seen a rise in large-group volunteer days.
Large-group volunteer days occur when an individual organization wishes to
bring 10-60 participants, students, or employees to volunteer as a group. We are
grateful to have had so many organizations reach out in support. Among our
thanks are University of Michigan, Dearborn, Wayne State University, University
of Michigan: Circle K, Detroit Edison Public School Academy (DEPSA), Ignite XDS,
Allen Park Presbyterian Church, and Quicken Loans. We would also like to thank
the Alternative Spring Break groups from the following universities: University of
Michigan (Detroit Partnership Day), University of California, San Diego, University of Iowa,
Vanderbilt University, and Wayne State University. Last, but certainly not least, we would
like to thank the volunteers who have gone above and beyond by acting as team leaders for
many of our volunteer days. Thank you to Molly Landis, Charlie Molnar, TJ Samuels, Mo
Yang, Mark Johnson, and Taylor Gonzales.
Now in the second half of 2014 and looking into 2015, we continue working to streamline
the volunteer program and processes as we strive to better serve our volunteers which, inturn, allows us to better serve our community.
21
22
23
nuts & bolts
24
25
Another important indicator of viability
is an organization’s ability to maintain
its integrity at the height of adversity
and controversy. I am most proud that
the HP rose to the occasion in both
areas. I’d like to take this opportunity to
thank the staff for a job well done!
KELL
boardIE GOIN
treasu ES
rer
EXPENSES
REVENUE
In 2012, we said that we would
strengthen earned revenues. Thanks
to the May 2013 launch of our onsite gift shop, we doubled our earned
revenue in 2013. We also continue to
build and cultivate relationships with
foundations and corporations. Frankly,
our work would not be possible
without the support of the Fred A. &
Barbara M. Erb Family Foundation, The
Kresge Foundation, the Community
Foundation for Southeast Michigan,
the Michigan Council for Arts and
Cultural Affairs and Quicken Loans.
Thank you to all of our supporters for
believing in the power of art to create
positive change in our communities.
Many variables can cause fluctuations
in revenues and expenses, such as large
one-time gifts (we were fortunate to
receive a large donation of contributed
services in 2013) or unforeseen
expenses (as we recently experienced
with the need for increased security
at the Project). When this happens, it
can become difficult to understand an
organization’s financial picture. We
hope this analysis is helpful to you in
understanding where we are today.
Earned Revenue
$57,000
Earned Revenue
$26,000
Contributions
$582,000 [1]
Contributions
$211.000 [1]
2013
2012
$646,000
$240,000
Fundraising
$76,000
Fundraising
$101,000
Management
& General
$63,000
Management
& General
$100,000
Program Services
$234,000 [1]
Program Services
$446,000 [1]
2012
2013
$373,000
$647,000
NUMBER OF DONORS
2011 2012 2013
financials
G
iven the adversity we faced in
2013 and early 2014, the future of the
Heidelberg Project would have been
in jeopardy if it were not for you, our
family of supporters. You said you
supported our work, and you certainly
proved it. Our number of donors
increased by 22% from 2012, and over
50% of our 2013 donors were new to the
HP family. A financial family portrait
follows; my, how we’ve grown!
Other
$4,000
Other
$7,000
2,034
1,142
56% increase from previous year
Increase of 892 donors
47% increase from previous year
Increase of 600 donors
542
[1] Contribution revenue includes contributed services revenue of approximately $237,000 and
$32,000 in 2013 and 2012, respectively. Program services expense includes corresponding
in-kind expense for each year. This increase was due to Tyree Guyton’s full-time contribution of
his services and increased legal support provided by a team of attorneys through the Michigan
Community Resources (MCR) program.
26
2013 was a
transformative,
soul-searching and
truly inspirational
year for the
Heidelberg Project.
This was not an easy year for anyone
associated with the Heidelberg Project, but
the outpouring of support and generosity
has been so uplifting. On behalf of the
Board, I express our great appreciation
to the individuals and foundations that
stepped up to support the Heidelberg
Project at the end of 2013, and to the City
of Detroit’s fire and police departments for
their assistance on the Heidelberg Project
site. The fall fundraising event, an “encore”
to that of 2012, was a remarkable display
of the perseverance of the Heidelberg
Project and its supporters, who showed
up in great numbers for an evening filled
with fun entertainment, delicious food and
camaraderie.
The close of 2013 brought the Board
into careful reflection about the plan for
growth of the Heidelberg Project. In my
second year as Board President, I am proud
to say that we maintained a dedicated
Board of seven active members, all of
whom contributed their energy, intellect,
resources and, at times, good old fashioned
sweat to ensure a successful future for the
Heidelberg Project. I am also pleased to
27
announce that all are continuing to serve
into the next year, and I thank my fellow
Board members for their commitment.
With a firm organizational infrastructure in
place, the Board plans to expand committee
and other volunteer involvement to
strengthen the Heidelberg Project’s bond
with the community, while also building
programs to encourage community change
through artistic expression. We look
optimistically forward to 2014, which is set
to be a productive and exciting year for the
Heidelberg Project.
rom
f
r
e
t
t
a le SETT
AS sident
B
.
M
A ard pre
R
U
A
L 13 bo
20
special thanks
The Heidelberg Project would like to extend our warmest thanks to
our very generous supporters, both new and old. The outpouring
of support over this challenging year has allowed us to keep our
hope and vision, not only alive, but thriving. It is only through
your support, both financial and otherwise, that it is possible to
usher in the next chapter of the HP.
Thank you.
Anthony Alfaro and Timothy Leonard, Streamline Electric
Craig Brummell, Streetlight USA
Detroit Police Department
Devin Mudd, Digital Planet
Federal Bureau of Alcohol, Tobacco, Firearms
George Rider
Jim Clements, Nomax Technology
Junkologists, Marie Paxton and Stacy Risner
Leon Denison, Tech Guru
Phoenix of Detroit Fire Department
Prudential Security
1xRun
Titan Professional Photo Lab
Reclaiming the Canvas Art Advocates:
Bleach Detroit
Christina Giasone
Brandy H. M. Brooks
Ryan Schreiber
28
the
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Sheppard, Juith Sherick, AnnMarie Sheridan, Mary-Beth Shine, Mark Sholl, Dennis
Shooltz, Kim Rusinow, Nicholas Shue, Geralyn Shukwit, Jennifer Shull, Jessica Shymkiw,
Austin Shyu, Wesley Sibrel, A Siegla, Tabatha Sieracki, Blaine Siesser, Adrieann Silvey,
Ryan Silye, Stan Simek, Sam Simkins, Teresa Simmonds, Delphia Simmons, Teague
Simoncic, Valerie Sirhan, Drew Patrick, Rick Slachta, Jennie Slade, Ann Slawnik, Sarah
Smaga, Caroline Smith, Chuck Smith, Jacob Smith, Karl Smith, Kelley Smith, Kristina Smith,
Nick Smith, Reggie Smith, Sean Smith, Sinclair Smith, Suzanne Smith, Steven Snead, Adele
Snider, David Sniderman, Julia Solis, Kristyn Sonnenber, Megan Southern, Angela Sowell, Jeff
Spakowski, Shaun Sparacio, Sharon and Andrew Spilkin, Shannon Springer, Srankert, Arcilla
Stahl, Jessica Stanek, Dana Staniec, Kasey Stark, Sylvia Stefanovich, Brian Steimel, Ronald Steinberg,
Eric Steinhaus, Laura Stempel, Rita Stepp, Kathryn Stickley, Jesse Stiles, Frances StJames, Kathryn
Stokes, Dwight Storring, David Stotera, Craig Strong, Sarah Stuff, Andrew Sturm, Bernard Sucher, Molly
Sullivan, Olena Sullivan, Samantha Sullivan,Sean Sullivan, Gilbert Sunghera, Abyra Suthendran, Char
Sutherland, Paul Sutherland, Dominic Sweeney, Doug Sweet, Maciej Swiderski, Emily Synk, Leila Tamari,
Yoleine Tamari, Shawn Tambeau, Mary Tapia, Mary Tarnowka, Bradley Taylor, Nathan Teeple, Lisa Tencer,
Harriet Tepel, Mitali Thakor, Kate Thaw,Deborah Palms, David Craft, Alexandra Thebert, Martin Thoburn, Nancy
Thom, Erin Thomas, Robert Thomas, Jill Thompson, Diana Thornbury, Tnehra, Tnphilpott, Stacy Tomasic,
Lawrence Tomlin, Paulette Boggs, David Torgoff, Shoshana Torn, Donald Trammel, Liz Treutel, Merlin Tripp, Barry
Trippett, Katharine Trudeau, John Truszkowski, Julianna Tschirhart, Tommy Turner, Sarah Tuthill, Ashley Tweedale, Emily Tyler, Lindsay Tyson, Diane Ulseth, Mary Underwood, Norm, Julia Upfal, Mark Upfal, Julie Upmeyer, Peggy Upmeyer, Maria
Urquidi, Michael Usher, Kim Van Dyke, Katrina Van Maanen, Layla Van Simaeys, Corinne VanderKaay, Sharon Vanderkaay, Keith VanDerSys, Kate Vangeloff, Phillip Vanstone, Jay Varner, Stephanie Vaught, PJ Veltri, Joan Verla, Janelle Vermiglio,
Kathryn Vida, Claire Vieille, Francois Vignal, Margaret Vincent, Lynda Vladimiroff, Veronica Voakes, Thomas Wachter, Kimberly Waddell, Miranda Wagner, Mark Walden, David Wallis, Jeffrey Walsh, Sarah Walsh, Michelle Walters, Ryan Walters,
Trevor Walters, Sala Wanetick, Julia Wangen, Donna Ward, David Warmbier, Sophia Warren, Alison Watch, Rachel Wazniak, Caitlin Weber, Michael Wehner, Mary Weishaar-Wall, Robert Wells, Carissa Welton, Rebecca Welzenbach, Jessica Wentworth,
Darrough West, Marilyn Wheaton & Paul Duffy, Kelli Kavanaugh, Sean White, John Whitefoot, Delores Whitfield, Jenenne Whitfield, Sherry Whitfield, Alan Whitted, Ashley Erickson, Christi Wiedenhoffer, Jess Wilks, Aislinn Williams, Alice Williams,
Jessika Williams, Kaellen Williams, Marc Williams, Casey Williamson, Allee Willis, Morgan Willis, Renee Willoughby, Susan Wineberg, Brandon Winkler, Kelly Winquist, Sarah Winter, Stefanie Winzeler, Amy Wipp, Jeff Woelker, Wendy WojtowiczMason, Gary Wolf, Robert Wolf, Jenny Wolff-Harrison, Bryan Wollenweber, Laura Wolocko, Lauren Wolocko, Linda Wolyniec, Randy Woodland, Michelle Word, Patience Wright, Rachele Wright, Samantha Wunderlich, Caitlin Wyneken, Xylophonefilms,
Justynn Yagiela, Sau Man Yan, Scott Yanak, Mo Yang, Kim Yanoshik, Jonathan Yazer, Sarah Yeakel, Barry Yeoman, Grant Yocom, Brandy Younce, David Young, Josh Young, Mohamed Younis, Joong YubKim, Michael Zadoorian, Adam Ziegenhals,
Dott Znosko, Rebecca Zorach, Rachael Zuppke, Benjamin Zurawski 313 Certified, A2 Yoga, Emily Areson, Joseph Auito, Laura Bassett, Cordula Birngruber, Philip Bogaert, Michelle Bruns, Natalie Burzynski, Keara Casey, Daniel Cavicic, Caitlin
Chalmers, Julianne Chubb, Erica Ciupak, Gail Crachiola, Anthony Curis, Paralee Day, Anna Dinnoodle, Megan DiRienzo, Brian Doucet, Sharon Eisenshtadt, Susan Elizabeth, Curtis Evey, Robert Farhat, Jane Farrell, Sarah Feldman, Sean Fitzgerald,
Stephen Fleischman, Bergen Fontanesi, The Forbes Company, Danny Freed, Nicholas Gellar, The George Washington University, Bruce Giffin, Kellie Goines, Bridget Gottlieb, Rachel Gross, Sharon Hagen, Leah Hamilton, Joel Harris, Elizabeth
Hartka, Ana Herrero, Bradley Hicks, William Hosley, Diana Houghs, Holly Hunter, Mike Irwin, Justin Jacobs, Jesuit Community U Of D Mercy, David Kaplan, David Keleel, Clisty Kinlin, Joanne Kleer, Erin Krajenke, Michelle and Jonathan Kroll,
Gregory Kruper, Kathy Lapribe, Mike Lieckfezt, Lindy Family Charity Fund Of The Jewish Federation Of Greater Philadelphia, Madison Museum Of Contemporary Art, Brynn Mason, Sarah McInlee, Mary Meshot, Michelle and Jonathan Kroll, Karen
Mortenjen, Melissa Mullan, Christina Murray, Maura O’Brien, Natalie Peczeniukz, Matthew Peterson, Pierce Middle School, Julie & Tim Pinan, Kristen Pursley, Richard Raubolt, Andrew Robinson, Korey Robinson, Lee Rodney, Bryon Rossi, SHE
Clothing Company, Inc., She-Stores, Ian Shiller, Christine Smith, Rosa Smith, SOLO Detroit LLC, Sonia, Michael St. John, Andrew Sturm, Steve Terry, United Way Of The Columbia Willamette, Alyssa Valentyne, Sharon Vanderabuh, Nicky Veltman,
Fred Wagar, David Warner, Washington Post Company Matching Gifts Program, Erin Wellar, Daniel Wojcik, Bob Wenokur, DeWana Williams, Sarah Winkler, Norman Witte, Denise Zhong, Rachael Zuppke
2013 HEIDELBERG
team
board
Tyree Guyton - Honorary Director of The Heidelberg Project
Jenenne Whitfield - Executive Director of The Heidelberg Project
Laura M. Bassett - Attorney (Board President)
Miller, Canfield, Paddock and Stone PLC
Rick Bone - President (Board Secretary), Bone Asset Management
Anthony Curis - Vice President, Curis Enterprises
Deanna Dixon - Senior Corporate Counsel, PulteGroup Inc.
Kellie Goines - Associate (Board Treasurer), Plante & Moran, PLLC
Andy Sturm - Creative Director (Board Vice President), RAD
Kerry Doman - Founder & CEO, After 5 Detroit
Randy Paschke - Finance Committee
Wendy Pittman - Executive Committee
staff
Emily Bunder - (former) Special Projects Coordinator
Trista Dymond - Site Manager & Graphics
Katie Hearn - Marketing & Communications Manager
Margaret Grace - ACE2 Coordinator
Jessica Kezlarian - Curating the Canvas Designer & Tour Docent
Alvita Lozano - Assistant Director
Julie MacDonald - Social Media Coordinator
Toni Nunn - Administrative Assistant
Amanda Sansoterra - (former) Administrative Assistant, Executive Assistant, Emerging Artist Director & Volunteer Coordinator
Jenenne Whitfield - Executive Director
interns
Jhalma Hale, Bryan Banks - ACE2 & General Help
Ericka Johnson - Office Support
Lauralyn MacIntosh - Site Development
Max Naff - Graphics
Jenni Ring - Office Support
Paul Schellenberg - Site Development
Kirsten Williams - Site Development
ACE2
teaching
artists
contract
Cheryl Alt
Susannah Goodman
Hollie Hulst
Kelly Meador
Summer Radtke
Catherine Thomas
Melissa Whorf
Heidi Coffman - Accountant
Erik Powers - (former) Heidelberg Project Representative & Gift Shop
Steven Snead - Site Maintenance
Lisa Rodriguez - Community Outreach Curator
sponsors
Annenberg Foundation
Community Foundation of South East Michigan
DeVos/Michigan Non-Profit Association
Fred A. and Barbara M. Erb Family Foundation
The Ford Foundation
The Jospey Foundation
The Kresge Foundation
Michigan Council for Arts and Cultural Affairs
Porter Family Foundation
Quicken Loans
The Robert Rauschenberg Foundation
annual report production
Design: Taylor Gonzales
Photography: Romain Blanquart, Trista Dymond, Margaret Grace,
Taylor Gonzales, Julie MacDonald, Steve Neavling,
and Geronimo Patten