The 2016 Media Planner

The 2016
Media
Planner
THE PRINTWEAR AUDIENCE
|
EDITORIAL CALENDAR
|
RATES
The Printwear Audience
Printwear is the
#1 publication and
online destination
for apparel decorators in the U.S.
AVERAGE MONTHLY DISTRIBUTION 1
GUARANTEED RATE BASE: 20,000
Average Total Print and Digital Subscribers 2 . . . . . . . . 20,004
Average Total Promotional Copies . . . . . . . . . . . . . . . . . . . . 2,726
Average Total Bonus Distribution 3 . . . . . . . . . . . . . . . . . . 1 1 , 1 1 1
AVERAGE TOTAL DISTRIBUTION . . . . . . . . . . . . . . . . . . . . . 33,841
Printwear readers offer decorating
services via screen printing, embroidery, heat transfer, digital direct-tosubstrate, and dye sublimation.
STATEMENT AVAILABLE FOR EVERY ISSUE.
1
Based on Certified Audience Statement, January-June 2015 issues
2
Subscribers may choose to receive Printwear via print, digital version or both, but are counted only once
in above number
3
Bonus Distribution includes extra digital distribution to market-active recipients and/or print distribution
at trade shows or other industry events
How Printwear’s 1
Audience Decorates
Industry
Influence²
95%
60%
56%
Why Apparel
Decorators Read
Printwear ²
87%
Of surveyed Printwear
readers purchase products
from advertisers in Printwear.
Screen
Printing
Heat
Transfer
New product information
84%
55%
37%
Technical and how-to information
Save issues for future reference.
Embroidery
82%
Consider Printwear
to be their best source
of industry information.
1
Certified Audience Statement, July 2015
Sublimation
33%
Digital Directto-Substrate
2
72%
67%
Information on industry trends
54%
Identifying new suppliers
Publisher’s own information, based on subscriber survey, July 2015
Editorial Calendar
JANUARY
MAY
T-Shirts
Promotional Apparel
Manual Screen-Printing Presses
Digital Direct-to-Substrate Pre-Treat
Heat-Transfer Presses
Single-Head Embroidery Equip.
Women’s Wear
Bags and Accessories
Plastisol Inks
Embroidery Thread
The Printwear eFashion Show
FEBRUARY
SPECIAL DOUBLE ISSUE:
The Hot Graphics Report
Hospitality Uniforms/Accessories
Corporate Apparel
Water-Based Inks
Digital Direct Printing
Bridge Lasers
JUNE
SPECIAL DOUBLE ISSUE:
The Team Sales Report
Junior Apparel
Headwear
Stock Designs and Clipart
Separation, RIP & Digitizing Software
E-Commerce Solutions
BONUS DISTRIBUTION:
THE NBM B.I.G. SHOW
Indianapolis (June 2–4)
MARCH
Placket Shirts
Resort Wear/Terrycloth Products
Screen-Making Equip. & Supplies
Computer-to-Screen Imaging Systems
Digital Transfer Equipment & Supplies
Hooping Systems & Stabilizers
BONUS DISTRIBUTION:
THE NBM SHOW
Arlington, Texas (March 10–12)
JULY
BONUS DISTRIBUTION:
THE NBM B.I.G. SHOW
Long Beach (July 14–16)
APRIL
PRINTWEAR
eFASHION SHOW
Participate in the industry’s original
online eFashion Show! This exclusive event presents your apparel
and decorating trends in a fashionable setting, worn by professional
runway models. The fashion show video, produced by Printwear’s ace video
marketing team, is hosted on Printwear’s
website and promoted via email blast. All
looks are additionally displayed in an editorial recap in the May issue of Printwear.
ALSO
BONUS DISTRIBUTION:
THE NBM SHOW
Baltimore (August 18–20)
SEPTEMBER
Spirit and Athletic Wear
Athletic Wear Inks
Rhinestone Equipment & Supplies
Digital Direct Printing Technology
Embroidery Appliqué
MID-SEPTEMBER
PRINTWEAR RESOURCE DIRECTORY
AND RECOGNIZED INDUSTRY
SUPPLIER GUIDE
Specialty Ts and Tanks
Made-in-the-USA Styles & Supplies
SFX Inks, Transfers and Threads
Automatic Screen-Printing Presses
Wide-Format Sublimation Tech.
Multi-Head Embroidery Machines
SPECIAL DOUBLE ISSUE:
The Sublimation Report
Children’s Wear
Novelty Apparel
Eco-Alternative Apparel
Mixed-Media Decorating
Digital Direct-to-Substrate Printers
AUGUST
Outerwear and Jackets
Sweatshirts and Fleece
Shop Tools and Accessories
Sublimation Transfers
Our annual “How-To” handbook presents
tutorials on every decorating discipline,
written by the industry’s best-respected
practitioners. This comprehensive guide is
a reader must-have that also features an
alphabetical directory and company category listings with an online component.
BONUS DISTRIBUTION:
THE NBM SHOW
Charlotte in 2016 and
THE NBM SHOWs
in 2017!
OCTOBER
Headwear and Accessories
Promotional Wearables
READER FAVORITE:
The Annual Q&A
Troubleshooting Guide
This time-honored tradition is a culmination of all of the toughest questions
regarding production, techniques, technical issues, and all other concerns that
confront decorators on a daily basis. With
practical insight and instruction, plus tips
on selling and running a business, this
issue is referenced time and again.
BONUS DISTRIBUTION:
THE NBM SHOW
Charlotte (October 27–29)
NOVEMBER
Uniforms and Workwear
Retail-Branded/Inspired Apparel
Flash-Curing Units and Dryers
Cutter Equipment and Materials
DECEMBER
SPECIAL DOUBLE ISSUE:
The D2 Report
New Styles for 2017
2017 Technology Forecast
Screen Cleaning/Reclaim Equip.
Startup Equipment Options
Equipment Financing
JANUARY 2017
T-Shirts
Promotional Apparel
Manual Screen-Printing Presses
Digital Direct-to-Substrate Pre-Treat
Heat-Transfer Presses
Single-Head Embroidery Equip.
SPECIAL
DOUBLE ISSUES
The Team Sales Report, The Sublimation Report, The
Hot Graphics Report, and The D2 Report are all annual
supplements that provide in-depth coverage of specific niches of the decorated-apparel market. The reports
have an extended reach, as The Team Sales Report, The
Sublimation Report, and The Hot Graphics Report are
also presented in Printwear’s sister publication, A&E magazine. The D2 Report is included in Printwear, A&E, and
Sign & Digital Graphics magazines. All Reports will exist
as a standalone digital version.
F E AT U R I N G
Advertising Rates & Specifics
eMEDIA RATES
PRINT MEDIA RATES
AD SIZE
2-page spread
Full page
2/3-page
1/2-page
1/3-page
1/6-page
1/8-page
Product Highlights
Marketplace (per column-inch)
RATE
$ 9,580
$ 5,625
$ 4,510
$ 3,835
$ 2,925
$ 1,690
$ 1,055
$ 1,165
$
215
COVERS
Back
Inside-Front
Inside-Back
AD DIMENSIONS
Width
Two-page spread – full bleed . . . . 16.5” X
Full page – full bleed . . . . . . . . . . . . 8.375” X
Full page – trim size . . . . . . . . . . . . . 8.125” X
Full page – live area . . . . . . . . . . . . . 7.125” X
2/3-page (vertical) . . . . . . . . . . . . . 4.625” X
1/2-page (vertical) . . . . . . . . . . . . . . 4.625” X
1/2-page (horizontal) . . . . . . . . . . . . 7.125” X
1/3-page (vertical) . . . . . . . . . . . . . . . 2.25” X
1/3-page (horizontal) . . . . . . . . . . . 4.625” X
1/6-page (vertical) . . . . . . . . . . . . . . 2.25” X
1/6-page (horizontal) . . . . . . . . . . . 4.625” X
1/8-page (horizontal) . . . . . . . . . . . 3.375” X
$ 6,745
$ 6,470
$ 6,190
Height
11.125”
11.125”
10.875”
9.875”
9.875”
7.375”
4.875”
9.875”
4.875”
4.875”
2.375”
2.375”
1/6 v
2/3 v
FP
1/6 v
1/2 v
1/3 v
1/3 H
1/6 v
1/2 H
1/6 H
SPECIAL PRINT MEDIA PROGRAMS
INSERTS
2-page insert you supply
2-page insert we print (limited quantities)
Ride Along
Cover Tip
Belly Band
Printwear eFashion Show
List Rental (per 1,000 names)
RATE
$ 5,780
$ 7,255
$ 10,740
$ 12,975
$ 15,600
$ 1,650
$
210
PRINT ADVERTISING DIGITAL
FILE REQUIREMENTS
The most effective way to ensure your
files will print without error is to provide
a press ready PDF in version 1.5 or later
(please see the below specifications). PDFs
are the preferred file format, however we
can accept tiff, jpg, eps file formats and all
files that are compatible with the Adobe
CS6 Creative Suite or older as long as they
follow the below specifications:
• All fonts and images are embedded
in the file.
• CMYK color mode (spot, lab, index
and RGB colors are not accepted).
• The file and all of the images it
contains need to have a resolution
of 300 dpi or higher.
• The ink density limit should remain
below 300%.
INSERT REQUIREMENTS: Inserts are
quoted individually. Two samples of the
insert must be submitted for production
and Post-Office approval prior to acceptance of the order. Tip-on specifications
differ—please contact your sales representative for details.
BOUND-IN INSERT SPECIFICATIONS:
Inserts must be supplied to the printer
folded and pre-trimmed. Indicate front,
back and binding edges. All inserts MUST
have a 1/8" head trim and 1/16" millout on
the spine. (Face trim will occur 8-1/8" from
millout. Foot trim will occur 10-7/8" from
head trim.) Insert paper stock should not
exceed 100 lbs. or cover weight. Paper
stock under 60 lbs. coated or 50 lbs.
uncoated will not be accepted. Keep live
matter 1/4" from final trim on all sides.
One stay stitch, when needed, is acceptable. Please send 6% to 10% over the
required quantity to allow for waste. Each
box of inserts must be clearly marked with
the name of the advertiser and quantity of
inserts in each box, along with the name
of the magazine and the issue in which the
insert will run. Ship inserts to Schumann
Printers Inc., 200 Swarthout Rd., Fall
River, WI 53932, Attn: Printwear.
PRINTWEAR eDIRECT
(per 1,000 names)
$210
PRINTWEAR eNEWS
$1,390
*Package pricing available
PRODUCTS AND DEALS
$615
*Package pricing available
CATALOG CONNECTION
$615
DIGITAL VERSION
SPONSORSHIP . . . . . . $1,290
Video Overlay . . . . . . . $ 465
Blow-In Card . . . . . . . . $ 465
Slideshow . . . . . . . . . . $ 465
WEBSITE LEADERBOARD
$1,290
WEBSITE BILLBOARD
$1,025
THE NBM SHOW
THENBMSHOW.com/exhibit
EXHIBIT SPACE RATES
$27.50 per square foot
CORNER FEE (where applicable)
$150
( 800 ) 669 – 0424
(800) 669-0424, (303) 469-0424, FAX (303) 469-5730
|
2800 West Midway Boulevard, Broomfield, CO 80020
|
printwearmag.com/advertise