How Printwear`s

The 2015
Media Planner
The Printwear Audience
|
Editorial Calendar
|
Rates
The Printwear Audience
Printwear is the #1
publication and online
destination for apparel
decorators in the U.S.
Printwear readers offer
decorating services
via screen printing,
embroidery, heat transfer,
digital direct-to-substrate,
and dye sublimation.
Industry
Influence²
94% Of surveyed Printwear readers
purchase products from
advertisers in Printwear.
86% Save issues for future
reference.
80% Spend more than 30 minutes
with an issue of Printwear.
82% Consider Printwear to be
their best source of industry
information.
Monthly Circulation . . . . . . . . 20,000
BONUS MarketIdentified Digital
Version Recipients . . . . . . . . . 10,000
Total Average
Monthly Distribution . . . . . . 30,000¹
View the Printwear Certified Audience Statement
online at printwearmag.com/advertise.
How
Printwear’s
Audience 1
Decorates
61% Screen Printing
57% Embroidery
55% Heat Transfer
33% Sublimation
30% Digital Directto-Substrate
Why Apparel
Decorators
Read Printwear ²
83% New product
information
71% Technical and
how-to information
72% Information on
industry trends
57% Identifying new
suppliers
1
Certified Audience Statement, July 2014
Publisher’s own information, based on subscriber survey, July 2014
2
Editorial Calendar
January
T-Shirts
Performance Wear
Manual Screen-Printing Presses
Digital Direct-to-Substrate Pre-Treat
Heat-Transfer Presses
Single-Head Embroidery Equip.
FEBRUARY
SPECIAL DOUBLE ISSUE:
The Team Sales Report
Junior Apparel
Headwear
Stock Designs and Clipart
Separation, RIP & Digitizing Software
Bonus Distribution:
The NBM Show
Orlando (February 25-27)
MARCH
Placket Shirts
Resort Wear/Terrycloth Products
Screen-Making Equip. & Supplies
Computer-to-Screen Imaging Systems
Digital Transfer Equipment & Supplies
Hooping Systems & Stabilizers
APRIL
SPECIAL DOUBLE ISSUE:
The Sublimation Report
Children’s Wear
Novelty Apparel
Eco-Alternative Apparel
Mixed-Media Decorating
Digital Direct-to-Substrate Printers
MAY
Women’s Wear
Bags and Accessories
Plastisol Inks
Embroidery Thread
The Printwear eFashion Show
Bonus Distribution:
The NBM Show
Arlington, Texas (May 14-16)
JUNE
SPECIAL DOUBLE ISSUE:
The Hot Graphics Report
Hospitality Uniforms/Accessories
Corporate Apparel
Water-Based Inks
Digital Direct Printing
Bridge Lasers
Bonus Distribution:
THE NBM B.I.G. SHOW
Indianapolis (June 4-6)
JULY
Specialty Ts and Tanks
Made-in-the-USA Styles & Supplies
SFX Inks, Transfers and Threads
Automatic Screen-Printing Presses
Wide-Format Sublimation Tech.
Multi-Head Embroidery Machines
Bonus Distribution:
The NBM Show
Long Beach (July 23-25)
AUGUST
Outerwear and Jackets
Sweat Shirts and Fleece
Shop Tools and Accessories
Heat Transfers
Bonus Distribution:
The NBM Show
Atlantic City (August 26-28)
SEPTEMBER
Spirit and Athletic Wear
Athletic Wear Inks
Rhinestone Equipment & Supplies
Digital Direct Printing Technology
Embroidery Appliqué
Printwear Mid-September
Resource Directory
Our annual “How-To” handbook
presents tutorials on every decorating discipline, written by the
industry’s best-respected practitioners. This comprehensive guide
is a reader must-have that also
features an alphabetical directory
and company category listings with
an online component.
Bonus Distribution:
The NBM Show in 2016!
NOVEMBER
Uniforms and Workwear
Retail-Branded/Inspired Apparel
Flash-Curing Units and Dryers
Cutter Materials
DECEMBER
New Styles for 2016
2016 Technology Forecast
Screen Cleaning/Reclaim Equip.
Startup Equipment Options
January 2016
T-Shirts
Performance Wear
Manual Screen-Printing Presses
Digital Direct-to-Substrate Pre-Treat
Heat-Transfer Presses
Single-Head Embroidery Equip.
Printwear
eFashion Show
Special
Double Issues
The Team Sales Report, The
Sublimation Report and The
Hot Graphics Report are all
annual supplements that
provide in-depth coverage of
specific niches of the decorated-apparel market. The reports have an extended reach,
as they are also presented in
Printwear’s sister publication,
A&E Magazine, and all exist as
a standalone digital version.
OCTOBER
Headwear and Accessories
Promotional Wearables
Reader Favorite:
The Annual Q&A
Troubleshooting Guide
This time-honored tradition is a
culmination of all of the toughest
questions regarding production,
techniques, technical issues, and
all other concerns that confront
decorators on a daily basis. With
practical insight and instruction,
plus tips on selling and running a
business, this issue is referenced
time and again.
Also
Featuring
Participate in the industry’s original
online eFashion Show! This exclusive event presents your apparel
and decorating trends in a fashionable setting, worn by professional
runway models. The fashion show
video, produced by Printwear’s ace
video marketing team, is hosted on
Printwear’s website and promoted
via email blasts. All looks are additionally displayed in an editorial
recap in the May issue of Printwear.
Advertising Rates & Specifics
Print Media Rates
eMedia Rates
Ad Size
2-page spread
Full page
2/3-page
1/2-page
1/3-page
1/6-page
1/8-page
Product Highlights
Marketplace (per column-inch)
RATE
$ 9,300
$ 5,460
$ 4,380
$ 3,720
$ 2,840
$ 1,640
$ 1,025
$ 1,130
$
210
COVERS
Back
Inside-Front
Inside-Back
Ad
Dimensions
$ 6,550
$ 6,280
$ 6,010
Width Height
Two-page spread – full bleed . . . . 16.75”
Full page – full bleed . . . . . . . . . . . . 8.375”
Full page – trim size . . . . . . . . . . . . . 8.125”
Full page – live area . . . . . . . . . . . . . 7.125”
2/3-page (vertical) . . . . . . . . . . . . . 4.625”
1/2-page (vertical) . . . . . . . . . . . . . . 4.625”
1/2-page (horizontal) . . . . . . . . . . . . 7.125”
1/3-page (vertical) . . . . . . . . . . . . . . . 2.25”
1/3-page (horizontal) . . . . . . . . . . . 4.625”
1/6-page (vertical) . . . . . . . . . . . . . . 2.25”
1/6-page (horizontal) . . . . . . . . . . . 4.625”
1/8-page (horizontal) . . . . . . . . . . . 3.375”
X
X
X
X
X
X
X
X
X
X
X
X
11.125”
11.125”
10.875”
9.875”
9.875”
7.375”
4.875”
9.875”
4.875”
4.875”
2.375”
2.375”
2/3 v
FP
1/6 v
1/6 v
1/2 v
1/3 v
1/3 H
1/6 v
1/2 H
1/6 H
Special Print Media Programs
inserts
2-page insert you supply
2-page insert we print (limited quantities)
Ride Along
Cover Tip
Belly Band
Company Spotlight
List Rental (per 1,000 names)
RATE
$ 5,610
$ 7,045
$ 10,425
$ 12,595
$ 15,145
$ 6,550
$
200
Print Advertising Digital
File Requirements
The most effective way to ensure your
files will print without error is to provide
a press ready PDF in version 1.5 or later
(please see the below specifications). PDFs
are the preferred file format, however we
can accept tiff, jpg, eps file formats and all
files that are compatible with the Adobe
CS6 Creative Suite or older as long as they
follow the below specifications:
• All fonts and images are embedded
in the file.
• CMYK color mode (spot, lab, index and
RGB colors are not accepted).
• The file and all of the images it contains need to have a resolution of 300
dpi or higher.
• The ink density limit should remain
below 300%.
Insert Requirements: Inserts are
quoted individually. Two samples of the insert must be submitted for production and
Post-Office approval prior to acceptance
of the order. Tip-on specifications differ—
please contact your sales representative
for details.
Bound-In Insert Specifications:
Inserts must be supplied to the printer folded and pre-trimmed. Indicate front, back
and binding edges. All inserts MUST have
a 1/8" head trim and 1/16" millout on the
spine. (Face trim will occur 8-1/8" from millout. Foot trim will occur 10-7/8" from head
trim.) Insert paper stock should not exceed
100 lbs. or cover weight. Paper stock under
60 lbs. coated or 50 lbs. uncoated will not
be accepted. Keep live matter 1/2" from
final trim on all sides. One stay stitch, when
needed, is acceptable. Please send 6% to
10% over the required quantity to allow for
waste. Each box of inserts must be clearly
marked with the name of the advertiser
and quantity of inserts in each box, along
with the name of the magazine and the issue in which the insert will run. Ship inserts
to Schumann Printers Inc., 200 Swarthout
Rd., Fall River, WI 53932, Attn: Printwear.
Printwear eDirect
(per 1,000 names; 2,500 name min.)
$200
Printwear eNEWS
$1,350
Product Connection
$595
Catalog Connection
$595
Digital Version
Sponsorship . . . . . . $1,250
Video Overlay . . . . . . . $ 450
Blow-In Card . . . . . . . . $ 450
Slideshow . . . . . . . . . . $ 450
Website Leaderboard
$1,250
Website Billboard
$995
The NBM Show
Exhibit Space Rates
$27.50 per square foot
Corner Fee (where applicable)
$150
(800) 669-0424
(800) 669-0424, (303) 469-0424, FAX (303) 469-5730 | 2800 West Midway Boulevard, Broomfield, CO 80020 | printwearmag.com/advertise