Bee Cave Location Project Profile

Bee Cave Location
Project Profile
For your review and consideration, following is a draft for the
conceptual development of a restaurant project in Bee Cave, Texas.
The information is being submitted only for design purposes
specific to this project.
Design/Development
Inspired by the success of five Maudie’s Tex-Mex restaurants in the Austin area, the company
is developing a new, freestanding prototype restaurant in Bee Cave. Maudie’s has secured a
prime location for this area. Maudie’s intends to build an approximately 5500 square foot
freestanding restaurant and bar embodying economic, environmental and social responsibility
with a kindred spirit of regionalism.
Maudie’s Tex-Mex will feature a full service bar with a tried and true menu of our state’s
comfort food at an affordable price point. The target market is upscale suburban and family
oriented.
Conceptual Source
& Architectural Style
For design development, please refer to the same combination of styles that make up
Tex-Mex cuisine. The objective is to combine modern elements with historic building motifs
to create a “distinctive Maudie’s style”. The influences of northern Mexico, the ranching
culture of South Texas (which straddles both sides of the border), Tejanos, Spanish colonial
architecture of San Miguel de Allende, early Texas missions, urban America, and possibly
unique and quirky characteristics of Austin are all relevant to the process.
What Is Maudie’s?
An Austin Tex-Mex eatery with a history
Maudie’s Café has been a tradition in Austin since the early 50’s serving popular home-style
cuisine. When Joe Draker bought the restaurant in 1992 from Maudie, he changed the menu
to Tex-Mex to an overwhelmingly positive response. Austinites have since established
Maudie’s as a homegrown Tex-Mex tradition. Simply loveable.
A place where people visit with frequency
A friendly cafe, the total package of impressions makes Maudie’s approachable and
comfortable for the people of the community to visit with frequency. Whether it is weekend
Mexican breakfast, business lunch, or the family Friday night out, Maudie’s is regularly a
favorite choice.
About hospitality
The relaxed, but upbeat environment is focused on caring for, and welcoming the guest.
With no pretenses, Maudie’s creates an opportunity to share hospitality with multi-generational families, an extended regional community and Hill Country travelers. Customers view
Maudie’s as “down to earth” and “inclusive”.
Key Design Points
Prototype
The design should have the potential to serve as the model on which future Maudie’s are constructed. Criteria should include: economic feasibility, easily repeatable construction, accessible building materials, energy efficiencies, and a distinctly recognizable architectural style.
Point of difference from the competition
Authenticity and originality is our goal. While paying homage to the built roots of Tex-Mex
our company recognizes and values the opportunity to create a hi-function, exciting, timeless
design.
Affordable style
The whole aesthetic environment should capture our patrons’ attention and embrace their
comfort in this very competitive fast paced Tex-Mex restaurant marketplace. The target result
should be original for the genre and Central-Texas site specific.
Exterior Curb Appeal
An eye catching exterior facade should attract customers from a distance. Visible diners,
color, light play and motion should be explored. The colonial architecture and color palette
of San Miguel may inform this project’s design. Memorable doors are desired. Primary colors
are not allowed as per a Bee Cave ordinance. This site does allow for 50 vertical ft of building
façade affording the design the opportunity to host signage, or sculpture at this height thereby
making an appeal to passersby on HWY 71.
Visibility of diners
Maudie’s would like to showcase patio customers enjoying the view and their meal in a vibrant
scene to the people traveling into and from the shopping center. This area should be protected
from the elements.
Indoor/Outdoor factor
The potential for a 4000 square foot deck area connects to the restaurant. Please design a
hillside cocktail/ waiting space embracing the existing arroyo, oak trees and natural elements.
There is potential for a water feature here, too. Patio seating is hugely popular with Maudie’s
customers.
Rooftop
A fair weather rooftop cantina will be available for guests to capture Hill Country sunsets
and the magic of central Texas nights. The plan might be an open deck rimmed by cushioned
buncos and serviced by an upstairs margarita bar. A finish kitchen would provide Tex-Mex
essentials like chips, salsa, queso and guacamole and appetizers. If space allows, this would
also be a good area for a small office.
Key Design Points (Cont.)
Waiting area
Maudie’s customers have expressed a desire for comfortable, serviceable waiting areas.
Noise level
Design out one of restaurant customers’ major complaints, NOISE! Acoustical balance using
the right surfaces to control the noise of a bustling restaurant is a priority.
Lighting
The lighting plan should be indirect and complement the diners, make them glow. Natural
light could be streamed in along the south facing façade while protecting patrons from blinding sunlight. As Maudie’s will be open from 8 a.m. to past sunset, this is a challenge that requires attention to the sun’s position summer thru winter and at all hours of the day. For light
play and visual accents, please explore the possible use of colored glass remnants from our
neighboring vendor.
Product as decor
Televisions at the bar are required. Consider an impressive back bar, merchandising neat rows
of a minimum of tequila brands.
Landscaping
Explore the use of (Marfa cactus) as an element in the landscape plan to delineate boundaries
and feature areas. The second floor is an area where built-in planters are desired.
Permitting
The architectural firm will apply and acquire building permits for this project. The City of
Bee Cave will require a presentation by the architect at a city council meeting.
Proposal Requirements
The scope of this proposal should include exterior shell and interior finish-out plans. Design
will need to consider the construction budget and have a “not to exceed” cap for architectural
fees, enabling this project to stay within budget.
Please include a preliminary form sketch of your vision with your proposal.
After design contract has been awarded, Maudie’s will look to capitalize on the expertise and
familiarity with Maudie’s preferences and systems acquired from several years and projects in
association with architect, Rick Price.
Summary
Maudie’s believes the new concept will meet the current and future needs of an emerging
marketplace and is seeking your participation in developing that concept. Maudie’s management recognizes the importance of good design in a customer’s decision on where to dine
out and is seeking creativity and originality. Maudie’s is a heavy user of space in many ways,
therefore the objective to design a restaurant that is efficient to build, filled with affordable
furniture and fixtures, and durable by design is paramount. A priority is looking to Austin and
the Hill Country for materials and progressive building ideas indigenous to the hometown of
Maudie’s. We look forward to some ideas for a high performance food service facility that
embraces sustainability, usability, integrated systems, and affordable style.
Thank you.
The Business
Impervious coverage:
5500 sq. ft. with an additional 4k sq ft of outside deck.
Interior conditioned space including any 2nd floor space, 4500-5500 sq ft.
Covered patio dining 1000 sq ft
Rooftop open-air patio 1500 sq ft including a 120 sq ft bar and a 75 sq ft appetizer station.
Outside deck should be designed to expand with future demand.
Format: Midscale casual
Number of seats: 200 inside – 75 patio
Cuisine: Tex-Mex
Concept: Austin Tex-Mex restaurant
Hours of Operation: 8-10
Price: Moderate