Online CCM Status 09 (7-23-10)

Christian Video Outlet Status Report/2010
August 2, 2010
Prepared by
The AristoMedia Group
PO Box 22765
Nashville, TN 37202
[email protected]
www.aristomedia.com
Copyright 2009 AristoMedia
Introduction
Music Videos are continuing to be an important element of artist development and with the growing impact of digital
television, the internet, the mobile world and the utilization of the web by radio stations, the visual medium continues to grow. The following levels of outlets are utilizing Christian music videos as of August 2nd, 2010. National/Multi-Regional Syndicated
International/Domestic with
International Reach
Regional Outlets – Broadcast/Cable/
Digital
25
21
86
Major Internet Outlets
20
Video Pools/Closed Circuit
15
In the last year, there has much movement among our outlets with Regional programs becoming Nationally syndicated, National
programs expanding their reach overseas, etc. Furthermore, we have seen the total number of outlets supporting Christian music
videos increase as well. There are a total of 167* outlets this year, up from 158 outlets at this time last year. In addition outlets are
maximizing artists’ exposure by artist banners, press releases and music videos on their websites. Viewers can stream videos on
demand, vote for their favorite clips to make it on-air and even participate in outlet designed “text to win” and facebook campaigns in
which the winner receives promotional material from select artists. Overall, the opportunity for fans to connect visually with their
favorite artists through music video outlets continues to develop, making music video placement a key element in artist promotion
and recognition.
*excludes additional crossover outlets
2
National Networks Utilizing Music Videos on a Regular Basis
As of June 30, 2010 – these networks air music videos on a regular basis and as a large percentage of their programming.
Though shown domestically, many have an additional international reach.
GMC (formerly Gospel Music Channel) is the uplifting television destination where viewers go to be entertained, inspired and to feel
good about the faith-friendly family values they cherish. It is the only channel showcasing all forms of Gospel & Christian music on
television with inspiring originals, specials and concerts, and is also the home of America’s most uplifting and inspirational television
series and movies. GMC airs roughly 26 hours of music programming per week and can be seen in over 47 million homes. Much of JCTV’s programming is music driven with 51.5 hours per week of solid music videos and more than 24 hours a week of
music video related programs including top 10 count down shows and hosted video shows. JCTV is currently available in over 1,500
US cities (roughly 20% of all US households) through cable as well as internationally available in 92.3 million European and North
African homes,1 million homes in the Philippines, and via Satellite in Australia, New Zealand, and the South Pacific Islands.
BET’s Video Gospel features a collaboration of inspirational videos from some of the nation’s most talented gospel artists. BET
reaches more than 89 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and
sub-Saharan Africa. Spirit Television, reaching 1+ million nationally via Sky Angel, is music for now and generations to come! Viewers can call 8SPIRIT-700 or visit spirit-television.com to request favorites! Spirit Television Network airs on Sky Angel IPTV and streams on-line for
free at spirit-television.com.
TVU Music Television is a nationwide, 24/7 music video television network distributed through DISH Network, on cable, Sky Angel
IPTV, and on-line at tvulive.com. Family Friendly Entertainment is a Christian television network, reaching 35 million households domestically, that is dedicated to
playing Southern, Bluegrass and Country Gospel artists 24 hours a day. Offices in Gainesville Texas, Destrehan Louisiana and
Nashville Tennessee and online at www.familyfreindlye.com On Solid Rock reaches 58 million households (up from 15 million) via Armed Forces Network, FamilyNet, Colours TV (Dish Network),
AMG-TV Network, Ben Lomand Television, DTC Communications, Ohio Christian Broadcasting Association Network and select
regional affiliates
National Interstitial Programmers
NRB Network, available to over 18.5 million U.S. households.
GOD TV Today, almost half a billion people can tune in to GOD TV in the USA, UK, Europe, Scandinavia, Asia, Africa and
Australia.
3
National Television Multi-Format Opportunities
National Outlets – Nationally syndicated, cover multiple regions through satellite distribution, and/or syndicated through local
secular broadcast and Christian television networks. Believe - Weekly video show using all formats, reaching 1 million+ households via Sky Angel
Cool TV – Mainstream program reaching 9 million (and growing) airing 24/7 on a multicast network and also on local cable. Airs
Pop, Country, and Christian Rock/Pop/CHR material. Gospel Central - Daily show using mainly gospel and urban videos, reaching 6.2 million+ households in 14 states via Comcast
and Cablevision
Music Mix USA - Weekly show using pop and rock videos, reaching 40 million homes in 70+ markets via DirecTV and CBS, NBC,
FOX and MyTV affiliates
Music Choice - #1 On Demand network in the country available in over 134 markets in the US, including all 25 of the Top 25
markets. reaching 41 million homes across the country. Considers all formats of Christian music videos.
Positively GAC – Airing weekly on Great American Country, this sunday morning video block features a blend of positive Country,
contemporary Christian, and Christian Country videos. GAC is now available in more than 55 million households across the United
States. These National outlets have expanded their viewership by more than 4 million households in the last year:
Christian Music Videos - Weekly show, using all formats of videos with a strong message, now reaching 26+ million (up
from 5+ million) households via Global Christian Network, Sky Angel and broadcast on 10 local cable stations.
Control Track – Award winning show (took home the Telly Award, Communicator Award, and Angel Award in 2009) airing
6-7 times per week at varying times. Uses a wide array of music videos, and also offers feature internet placement as they
select one artist per month and one video per week to showcase on their website - www.controltrack.org
Steel Roots - Viewer voted, top 10 countdown show. Airing Christian Pop & Rock videos weekly on the INSP Network and
daily on the INI Network, now reaching 40+ million (up from 34 million) households. www.steelroots.com/countdown
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National Television Opportunities (continued)
Real Videos - Nation’s longest running national Christian music video show, airing all genres of Christian videos weekly on JCTV.
Reaches 76 million via various cable services - soon to be on Dish Network and DirecTV.
Simply Gospel - Gospel and urban video show airing 4x per week, reaching 6.5 million households via Sky Angel, Adelphia
Cable and Charter Communications
Straightway Ministries - Weekly show airing urban and contemporary videos reaching 15.5 million households via Faith TV,
Global Christian Network and an NBC affiliate
Takin’ Da Word To Da Curb - Weekly show airing urban music videos, reaching 3 million households via Comcast cable
The Country Network (crossover) – 24/7 network airing Country and select Christian videos, reaching 1.3 million through
syndication in the Southeast. The Merge – Weekly show airing youth focused positive message music videos, reaching 20 million households via NRB
Network and Sky Angel.
The Playlist – weekly show on JCTV airing strictly urban music, reaching 76 million households TX-10 - Weekly show on JCTV airing mostly urban music, reaching 76 million via various cable services - soon to be on Dish
Network and DirecTV
Up Music TV Network - 2 hour show airing 5 days a week using all formats of Christian music videos - reaching 35 million+
households via Faith TV, Sky Angel, and 100 individual TV stations
Xtreme Video Zone – Weekly JCTV show airing CHR and Rock videos. Reaches 76 million via cable services, soon to be on Dish
Network and DirecTV.
Yhur Music – Weekly show airing all genres of positive message videos. Reaches 17 million via Dish Network.
See page 6 for a list of outlets with both National and International distribution
5
Domestic Outlets With International Reach
The following is a full list of outlets who, in addition airing domestically, focus their ministries on international
carriage as well. Household numbers display potential viewer-ship, combining domestic and international
households.
* denotes no U.S. broadcast
Show Name:
Country:
MX-TV
Europe, Asia, Africa, Australia, North & South America
750+ million households
One Cubed
Europe, Asia, Africa, Australia, North & South America
750+ million households
Roc House
Europe, Africa, North America, 174 countries total
750+ million households
God TV
Europe, Scandinavia, Asia, Africa and Australia.
275+ million households
World Impact
Europe, Asia, Africa, North & South America
250 million households
X-Treme Life
Europe, Asia, Africa, North & South America, South Pacific 200 million households
Harvest
Europe, Africa, North & South America
200 million households
JCTV
176 million households
The Holy Hip Hop Show
Europe, Africa, Philippines, Australia, New Zealand, South
Pacific Islands
Europe, Africa, Australia, New Zealand
The 700 Club
Europe, Asia, Africa, North America
90 million households
BET
Canada, Africa, Carribean, United Kingdom 89 million households
On Solid Rock
175 countries total including Afghanistan, Australia, Africa 58 million households
The Revolution
Gospel Grooves
Video Gospel
Europe, Australia, New Zealand, Indonesia
Europe, Africa, North & South America
45 million households
40 million households
40 million households
Highway 146
Rock-it TV
Canada, Mexico, Caribbean
Most Requested *
Eye Music Network
Tempo Network *
Get Reel
Europe, Africa, North & South America
Europe, Africa, Australia, New Zealand, South Pacific
Canada
Caribbean Islands
28 Caribbean Islands
All US Military Bases via Voice of America
Households:
95 million households
26+ million households
22 million households
19 million households
5 million households
3 million households
unavailable
6
Regional Programs
Every week, millions of impressions are made by regional Christian television programs. Currently there are 86 shows in 50+
markets nationwide. Major carriers for regional Christian video programs/outlets include ABC, CBS, FOX, NBC and The CW, as
well as selected cable cast and public access stations. There are currently 26 regional broadcast shows and 60 cable
programs who are featuring Christian music videos. The total number of potential households reached is well over 60 million
households – an estimated 35.7 million households reached via broadcast and 28.6 million via cable.
In these hard times, we continue to see a small but steady increase in the number of regional Christian outlets. There are a
total of 86 programs utilizing Christian content this year throughout all geographic regions, up from last year’s 80. Furthermore,
digital television provides a promising outlook for years to come as it continues to create more opportunities for growth through
sub-channel placement.
______________
Fifteen of the Regional outlets have ties to local radio stations in their markets, twenty-five outlets currently have websites
that can be used for cross-promotion, and nineteen are airing daily allowing for multiple impressions. Regional outlets are
broken up by size and region:
REGION
P1
P2
P3
TOTAL
West
12
1
3
16
Central
18
6
10
34
East
21
10
5
36
TOTAL
51
17
18
86
Legend:
P1 Market (more than 250,000 Households)
P2 Market (more than 150,000 Households)
P3 Market (less than 150,000 Households)
Key Markets
West: Las Vegas, Los Angeles, Portland
Central: Austin, Chicago, Detroit, Indianapolis, Madison, Memphis, Minneapolis, Nashville
East: Atlanta, Boston, Charlotte, NYC, Pittsburgh, Philadelphia, Raleigh
7
Web Based Outlets
Online opportunity and placement for music videos continues to expand at an ever-increasing rate. Recent statistics show that more than 200 million
Americans have access to the Internet and according to ComScore, Inc., a leading internet market research reporter, a staggering 84.8% of that group
has watched video online. This equates to roughly 180 million viewers. With the emergence of “smart phones,” more and more mobile phone users are
also turning to their devices to watch streaming video content online. ComScore, Inc. reports that 17.6 million people watched streaming video on their
phones in the 4th Quarter of 2009 – up 57% from 4th Quarter 2008. While licensing issues still occasionally impede clearances between record labels and
websites, the number of agreements cleared is steadily growing, as videos become an integral part of the online experience. In 2009, it was reported that Americans watched 14.5 billion videos online in March of that year. Recent findings indicate that Americans watched
more than 31.2 billion videos online in March 2010.1 This is a 67% increase in just one year. The average duration of a video watched was 4.3
minutes, making a singular music video an almost perfect match for the medium. Key internet outlets for Christian videos are GospelMusicChannel.com, Tangle.com, Breathecast.com, Heartitfirst.com and CCMMagazine.com. Major
multi-format music sites such as Yahoomusic.com, AOL Music Videos and Clear Channel radio station websites also host a variety of Christian music
videos and offer world premiere opportunities for them as well. And many television outlets – such as GMC, JCTV, BET and more - also supplement
their show, by utilizing the videos on their websites, as well as engaging fans via social networking sites like Twitter and Facebook.
1Com
Score, http://www.comscore.com/Press_Events/Press_Releases/2010/4/comScore_Releases_March_2010_U.S._Online_Video_Rankings, April 29, 2010
8
Video Pools/Closed Circuit Distributors
Video Pool/Closed Circuit Provider: Video Pools distribute monthly music video compilation reels to over 33,000 individual locations
through as a subscriber-based service. These outlets are long-tenured companies with established clients in the retail and entertainment
spheres. Today, video seems to be just about anywhere and coffee shops are just one of the places you can now see your favorite music
video. In 2009, we welcomed The Independent Coffee Network as a service.
Video Pools/Closed Circuit providers tend to provide content to specific businesses including both retail and restaurant-type establishments,
creating a gateway for Christian videos to gain mainstream placement. Christian music videos have strong acceptance with the Video Pools/
Closed Circuit outlets, as they are seen as a safe choice due to their family-friendly, positive messages that are appropriate for all viewers.
The following are Video Pool/Closed Circuit providers who utilize Christian material on a regular basis: Clubcom Video Network
MTV-U
RTO-TV
DMX Music
PC Music
Screenplay
eVision
PlayNetwork
In Store Sports Network
Promo Only
Top Hits USA
Motivational Productions
Retail Entertainment Design/
Rock America
VMS/VME Media
The Independent Coffee
Network
These Video Pools provide content to businesses such as:
Malls, nightclubs, bars, AMF & Brunswick bowling alleys, health clubs & fitness center (Gold’s Gym, Bally Total Fitness,
etc), individual retail store Kohl’s, G by Guess, Jimmy’z, etc), cruise lines, motivational school productions, and
YMCAs,
more. 9
Crossover Opportunities
For Christian acts, focus on the Secular market continues to grow, which reflects the increasing volume of content flooding these outlets.
Music videos provide a great entryway into this market, allowing artists to reach a large and previously untapped audience. With many
Christian bands now adopting musical styles and images similar to their Secular counterparts, the opportunities for mainstream play have never
been stronger. The following is an overivew of the roughly 70 outlets with which Secular placement opportunities exists. Note: While
crossover opportunities are many, the look and concept of the video, as well as lyrical content play a large role in determining whether or not a
mainstream outlet will be able to support a CCM clip.
NATIONAL:
24/7 music networks such as Mtv2, MtvU, Fuse, Music Choice, BET and Eye Music Network are currently placing a variety of CCM
titles from Rock to Hip Hop to Country. In addition, weekly programs with national reach through syndication are also available. These
programs include Music Mix USA (70+ markets), The American Chart Show, Hard Times, and Voice of America’s Get Reel program.
INTERNET:
Illustrious opportunities include world premieres, front page featured placement and promotional events on frequently visited websites
such as AOL Music, Yahoomusic.com and Clear Channel radio station websites. This placement offers CCM content to an ample
mainstream audience.
VIDEO POOL/CLOSED CIRCUIT PROVIDERS:
These outlets do an excellent job of placing CCM clips in mainstream mixes, offering them up to an audience not found in the traditional
broadcast mediums. With their programming found in retail and entertainment locations – such as Journey’s, Journey’s Kids, Harley
Davidson, nightclubs, fitness centers, hotels, etc – these companies offer unique opportunities to reach the Secular fanbase.
LOCAL/REGIONAL VIDEO OUTLETS:
Much like their CCM counterparts, these mainstream shows offer a great opportunity to reach consumers on a local level. Outlets can
be found on Broadcast and Cable and many are produced through local college campuses. These programs vary from 24/7 M&E TV in
Austin, Indy’s Music Channel in Indianapolis and BVM Videos in Phoenix, to weekly shows like the long running JBTV in Chicago, The
Rage in Boston and Strictly Global in Washington D.C. Other markets include Philadelphia, Los Angeles, San Fancisco, Minneapolis/St.
Paul, Birmingham and Baltimore among others.
Video is one of the fastest-spreading and most effective marketing tools available today, from grassroots viral initiatives to big budget music
videos suitable for network television. Local and regional outlets, video pool/closed circuit providers, nationally and internationally syndicated
shows, internet opportunities and secular crossover continues to provide today’s Christian artists with new and exciting ways to connect them
10
with their fans. Video Outlet Impact
Music Videos continue to be an invaluable tool in artist marketing, promotion and awareness. New internet
opportunities, broadened cable penetration and continued growth of regional programming keeps the reach of
Christian video content continually expanding. Furthermore, mainstream music video programs such as
MTVU’s The Freshmen as well as Closed Circuit programmers continue to expose audiences to a potential
crossover artist, widening the artist’s reach and thus becoming a vital part of both emerging and established
artists’ marketing campaigns. Videos can now reach consumers on virtually any level – while watching TV on the couch, surfing the web on
their computer, shopping at the local mall or even standing in line for a cup of coffee. And with each music
video essentially acting as a 3-4 minute commercial for the artist’s product, the potential “media value”
obtained by multiple spins from 25 National/Multi-Regional outlets, 20+ major Internet websites, 86 Regional
programs including crossover and specialty outlets, 15 Video Pool/Closed Circuit providers, 21 International
outlets and a number of Specialty/Crossover placement programs is astounding. In today’s fast paced world, it is hard to get consumers to really connect with a product in a short amount of
time. The ability to present an artist's image directly to the consumer along with their music is one of the
strongest ways to make a lasting impression.