After just one 2-hour treatment, Crest 3D White 2 Hour Express

Transcription

After just one 2-hour treatment, Crest 3D White 2 Hour Express
latest innovations
New Crest 3D White 2 Hour Express Whitestrips provide a whiter smile
whenever it’s needed, with no planning required. This latest addition to the
Crest 3D White family brings spontaneity to teeth whitening, so that consumers
can conveniently whiten without the wait, making these Whitestrips ideal for
last-minute events and invitations.
These new Whitestrips enable Crest to respond to research showing that some
customers want to whiten their teeth on short notice, without making a big
time commitment. The Whitestrips are even comfortable enough that they
can be worn while cleaning the house, catching a film or shopping.
After just one 2-hour treatment, Crest 3D White 2 Hour
Express Whitestrips deliver teeth that are noticeably whiter
for up to three months:
• This Whitestrip combines Crest’s highest level
of peroxide with our most advanced adhesive
technology. Coupled together, they allow the
strip to deliver whitening over two hours.
• Stains are removed deep within the enamel
• Advanced Seal No Slip technology enables
consumers to talk, drink water and continue
their normal routine while teeth are whitened.
• Removal of the Whitestrip is easy and clean,
with no messy residue left behind.
for long-lasting whiteness.
pginnovation.com
percentingredient
more enamel safe whitening ingredient
rcent more enamel safe whitening
*
deephours.
cleans
* continuously for two hours.
ep cleans continuously for two
areforremoved
ains are removed within •theStains
enamel
a whiter,within the enamel for a whiter,
brighter smile in next to no time.
ighter smile in next to no time.
Removal
of the3D
Whitestrip
with
White is2 easy and clean,
Availability:
moval of the Whitestrip•is About
easy
andCrest
clean,
with
no messy
residueWhitestrips
left behind.
Express
o messy residue left behind.Hour
Crest 3D White 2 Hour Express Whitestrips will
Technology:
*As compared to the amount of whitening ingredient in Crest Whitestrips Professional Effects.
red to the amount of whitening ingredient in Crest Whitestrips Professional Effects.
be available starting
• This is Crest’s most powerful Whitestrip available
late December 2010 at mass
retailers and drugstores throughout the US.
New
Design
+ Advanced
= Faster,
Long Lastin
at retail
and the only strip
proven to provide
w Design + Advanced
Technology
= Faster,Technology
Long Lasting
Results
immediate results after a single 2-hour treatment.
• Improved
Fit: Advancements
in the
Whitestrip
structure
makeever.
it the best fitting Wh
mproved Fit: Advancements
in the Whitestrip
structure make
it the
best fitting
Whitestrip
• This is the best fitting Whitestrip ever, with
Optimized
and conform
to teeth for improved wear and comfort.
ptimized notches wrap and conform
tonotches
teeth
forwrap
improved
optimized notches
that wrap
and
conform towear
teeth and comfort.
for improved wear and comfort.
• •Seal
Better
Adhesion:
Seal No
Slip
technology,
combined
with alayer
thicker whit
For more
visit Advanced
www.3DWhite.com.
etter Adhesion: Advanced
Noinformation,
Slip technology,
combined
with
a thicker
whitening
ingredient
provides
better adhesion,
the Whitestrip
of gripping
teeth and whit
ovides better adhesion, making
the Whitestrip
capablemaking
of gripping
teeth and capable
whitening
for two hours.
Results: In
additionfit,
to increased
the Whitestrip’s
improved
fit, increased
amounts of w
ster Results: In addition• toFaster
the Whitestrip’s
improved
amounts
of whitening
ingredient
deliver
brighter
teeth
last
fortreatment.
three months after only one treatment.
liver whiter, brighter teeth that
lastwhiter,
for three
months
afterthat
only
one
dramatization
dramatization
For more
information
onExpress
Crest 3D
White Twovisit
Hourwww.3dwhite.com.
Express Whitestrips, visit ww
ore information on Crest
3D White
Two Hour
Whitestrips,
Contacts
Alissa Fitzgibbons
P&G Oral Care
513.622.5551
[email protected]
Jenna Halpin
MSLGroup Americas (PR Agency)
212.468.4312
[email protected]