to the PDF

SAY HELLO TO YOUR
NEXT FREELANCE CREATIVE
RESOURCE
Whatever your design project is, my goal is always the same.
Create something direct, engaging, simple, purposeful and
above all memorable.
I’m a multi-disciplined, ideas-led graphic designer that has worked on world-class
corporate communications and start-up enterprises – producing a high standard of
graphic design that has creative thinking at its core. I’m passionate about what I do
and can produce diverse, effective solutions tailored to a client’s individual needs.
Every project starts with “Where’s the benefit to the customer?” I then follow the
answers wherever they may lead. Whether it’s producing a brochure, art directing a
photo-shoot, developing a user interface, designing a website, or creating a brand
identity, one thing is always clear: if it’s not useful, memorable, or doesn’t achieve its
business goals it shouldn’t exist.
My work (I think you’d agree) is what you would expect to get from a Design
Director. The examples shown are just a snapshot of what I’ve done over the past
number of years within the industry.
LOGO
PACKAGING
PRINT
EXHIBITION
BRANDING
DIGITAL
ADVERTISING
GRAPHIC
HP Set your printer free champain
Assortment of logo marks
Cosmetic Me (UK)
PSL Workspace Ltd. Bournemouth (UK)
IR Capital Arab Emerates
Logical Networks Ltd. (UK)
tri-hand® Game concept personal project
Heliotype American Type Foundry
Sunseaker International
Konika Minolta (UK)
Perkins Ogden Architects (UK)
Official Sponsor
of the 1996
Olympic Games
Official Sponsor
of the 1996
Olympic Games
Motorola
Speed limits were made to be broken
Utilita Ltd. UK
Ardea Beverage Company (USA)
CampoReal Resort (ESP)
SAVE ENERGY.
SAVE THE PLANET!
Simple faces to gain attention and makes the campaign easy to
produce and can be extended with minimal cost implications
SAVING OUR PLANET TOGETHER
WOULD YOU LIKE TO SAVE ENERGY
AND HELP TO DECREASE THE
EFFECTS OF GLOBAL WARMING
ONLY PUT IN
WHAT YOU NEED!
WOULD YOU LIKE TO SAVE ENERGY
AND HELP TO DECREASE THE
EFFECTS OF GLOBAL WARMING
SWITCH ME
OFF BEFORE
YOU GO!
ECO-TEAM
SAVING OUR PLANET TOGETHER
ECO-TEAM
Having a colour pallet helps to create interest and stand-out
ECO-TEAM
SAVING OUR PLANET TOGETHER
WOULD YOU LIKE TO SAVE ENERGY
AND HELP TO DECREASE THE EFFECTS
OF GLOBAL WARMING!
SOAP YOUR
HANDS FIRST.
THEN WASH
IT OFF!
WOULD YOU LIKE TO SAVE ENERGY
AND HELP TO DECREASE THE EFFECTS
OF GLOBAL WARMING!
CAN THAT
BE RECYCLED
RATHER THAN
PLONKED IN
HERE?
ECO-TEAM
SAVING OUR PLANET TOGETHER
ECO-TEAM
SAVING OUR PLANET TOGETHER
internal awareness concept
Lumachip Lighting Co. (USA)
SAVE ENERGY.
SAVE THE PLANET!
Proposition:
World of relocation.com
Posters Self initiated project
Soutdowns Water Co (UK)
Fresenius Medical Care Continuum global project
Walled-In® Game concept
Advanced Thinking Systems ATS (UK)
Clean Sheet
Hewlett-Packard (printers division Europe)
Ardea Beverage Company (USA)
Robert Horne Group board specifier
Oxyless
Fresenius Medical Care internal transformation programme (Goal10)
Goodys ice cream emporium (USA)
Ardea Beverage
Company
Assortment of logo marks
LEE
MCAULEY
CREATIVE GRAPHIC DESIGNER
07939 222 708
charactermark.com
[email protected]
The portfolio examples shown within this document are the accumulative works of Lee McAuley - assembled, showing successful work whilst employed with the following companies;
CharacterMark Limited, Think Creative Consultants Limited, Marketing Matters Limited, Teamworks Advertising Limited, Quadraphic Design Limited.