coffee
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coffee
AFRICAN FINECOFFEES REVIEW MAGAZINE Jan - Mar 2014 Volume 3 Issue 3 THE SUSTAINABLE RESURGENCE OF THE AFRICAN COFFEE INDUSTRY •Farm Tools e.g. Prunning Saws, Secateurs e.t.c •Coffee Processing Materials e.g. ShadeNets, Nylex •Wet Processing Equipment e.g. Pulpers e.t.c •Dry Processing Equipment e.g. Hullers e.t.c •Export Processing Equipment e.g. Blending & Bulking •Laboratory Equipment e.g. Sample Roasters, Moisture Meters •Roasters, Grinders, Packing machine i.e. Shop & Industrial African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 Kenya HQ Tel: + 254 20 210247/2107254/2107259/2107000 Uganda Tel: +256 414 221 363 Rwanda Tel +250 5 511 304 Tanzaina: +255 736 210 842 Ethiopia: +251 11 526 012 Mozambique +258 826 169 539 Email: [email protected] 1 2 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 Contents Chairman’s Message 4 Murakoze: Beautiful Burundi Thanks the World! 6 President Pierre Nkurunziza’s Speech 7 Sustainable Coffee Farming: Business Opportunities For African Farmers 10 Three ways to support the sustainable resurgence of the African Coffee Industry 12 A word from the American ambassador to Burundi 14 Appreciation to the local chapter planning & steering team 15 Turikebanuye Burundi… Habari Kenya… 15 Coffee farming as a family business 17 Coffee consumption, production, Challenges and Opportunities 2013-2020 and interesting implications for producing countries in africa and AFCA members 20 The Burundi Coffee Subsector Challenges and Opportunities 23 The conference in pictures 25 8 6 17 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 14 3 CHAIRMAN’S MESSAGE From the 13th to 15th February 2014, Burundi made history by hosting the 11th African Coffee Conference and Exhibition in Bujumbura, under the theme, Meet on the shores of the Great lakes to inspire the sustainable resurgence of the African Coffee Industry. The heart beat of Africa played host to over 600 delegates per day. It drew African Coffee Enthusiasts and Producers from over 250 companies and 40 countries. On behalf of the Board of Directors, I would like to thank the Guest of Honour Honorable Pierre Nkurunziza, President of the Republic of Burundi for gracing the event. I would also like to appreciate Honorable Minister Ms. Odette Kayitesi, Minister of Agriculture and Livestock for being a part of the event and the Government of the Republic of Burundi for logistical, financial and moral support in making this a success. I would also like to express my gratitude to the Burundi Host Country Conference Committee chaired by Boniface Mwikomo for their efforts in mobilizing sponsorship and attendence of the conference in large multitudes. Special appreciation goes out to Madam Dawn Liberi, US Ambassador to Burundi, Robério Oliveira Silva, Executive Director of the International Coffee Organisation, Harrison Kalua AFCA Chairman (2011 - 2013) and Nicholas Tamari, CEO of the Sucafina Group who all called for the resurgence of the African Coffee Industry to new levels. Finally appreciation over and above the call of duty goes out to Nkurunziza François and Steve Sahabo. The conference offered a unique coffee safari through beautiful Burundi, held the highly successful fourth sustainability forum, held two AFCA Institute lead Workshops, showcased Africa’s finest coffees and top baristas, hosted amazing social events, provided informative sessions on the markets and a beautiful exhibition on the shores of the Tanganyika. This publication highlights three topics that stuck out this year: 1. Consumption, Production, Challenges and Opportunities in Brazil 2013 – 2020 and interesting implications for producing countries in Africa and AFCA members 2. Coffee Farming As A Family Business 3. The Burundi Coffee Sector Status and Sustainability: opportunities and challenges Lastly, I invite you all to Nairobi, Kenya for the 12th African Fine Coffees Conference & Exhibition on the 12th -14th February 2015. As the home of the Mount Kenya Coffees, Nairobi invites you for another beautiful conference. We hope to see you there! Abdullah Bagersh Chairman African Fine Coffees Association Editorial Team Editors Samuel Kamau Maraka Martin 4 Associate Editors Devine Asalo Faith Asaji Advisory Board Abdullah Bagersh Robert Waggwa Nsibirwa Publisher African Fine Coffees Association African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 CO FFEE . T E A . CO COA G LO BA L I N D USTRY E X P O African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 5 Murakoze Beautiful Burundi Thanks the World! From the 13th to the 15th February 2014, Burundi hosted the world to a coffee conference like no other. The conference that drew over 600 delegates per day to Hotel Club Du Lac, Tanganyika for the first conference and exhibition at the beach and shores of Lake Tanganyika. On behalf of the Government and people of Burundi, I would like to thank the entire coffee world that descended on Bujumbura for the unique and unforgettable Conference & Exhibition. With 95% of the Burundian people living in the rural areas and depending on Agriculture, the importance of coffee cannot be underestimated. Representing 78.8% of the countries export revenue, coffee is Burundi’s dominant foreign exchange earner. There are an estimated 600,000 coffee producers (800,000 by other calculations) who depend almost entirely on coffee, a vast majority of whom are small scale farmers with a cultivated area of 0.5ha or (between 300 and 500 coffee trees). Burundi Coffee is balanced with a full body, bright acidity, a sweet flavor and interesting wild note often associated with Eastern African Coffees. In 2008, Burundi opened its doors to buyers of specialty coffee by liberalising market legislation. As a result the growers became more organised forming small cooperatives (linked directly to the washing stations). It was therefore a fiting natural choice as the host of the conference. Nevertheless we knew it could be no small feat as our little beautiful country had never held an event of this magnitude before. We are delighted to have managed to pull it off and show the coffee world what Burundi has to offer. I would like to also appreciate the contribution of Conference Committees, AFCA Secretariat and service providers in preparation for the event. Lastly but not least I would like to express my gratitude to the Government of Burundi for the profound support during the conference. The conference was made even more special by the attendence of Honorable Pierre Nkurunziza, President of the Republic of Burundi as the Guest of Honour during the 11th AFCC & E Opening Ceremony. Honorable Minister Mrs. Odette Kayitesi, Minister of Agriculture and Livestock, Burundi 6 Fine Coffees Review Magazine | Jan - Mar 2014 | Volume African African 3 | Fine IssueCoffees 3 Review Magazine | Jan - Mar 2014 | Volume 3 | 6 Issue 3 PRESIDENT PIERRE NKURUNZIZA’S SPEECH Honourable Members of Parliament, Honourable Ministers, Ladies, Ambassadors and Representatives of the Diplomatic and Consular missions accredited with Burundi, Mr. President of the Board of directors of the AFCA, Members of the Board of directors of the AFCA, Mr. Executive Director of the AFCA, Ladies, Representatives of the International and National Organizations, Distinguished Guests, Ladies and Gentlemen 1. I ‘m delighted to chair the present opening ceremonies of this 11th conference and Exhibition of the African coffee organized within the framework of the Association “African Fine Coffee Association” AFCA for short, under the theme “ Meet on the shores of the Great lakes to inspire the sustainable resurgence of the African Coffee Industry”. 2. I thank “African Fine Coffee Association”, for having chosen our country to host this Conference and Exhibition at a time our country is promoting the production of the specialty coffee to maintain and widen the markets of the Burundian coffee in order to get better prices, making it possible to properly reward the efforts of the growers. 3. I would like to say that the theme chosen for this year 2014 is fitting since the resurgence of coffee industry is priority of the Government. 4. As you know, coffee plays a vital role in the economy of most African countries and in our country in particular. It is the main export product of Burundi, providing 60 to 80% of foreign exchange and an important source of income for approximately 600.000 coffee-growing families. 5. Thus, for the resurgence of this industry, we set up three Objectives namely: To improve the production through the re launching of this industry, by facing the 7 Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 7 3 African African 3 | Fine IssueCoffees 3 Review Magazine | Jan - Mar 2014 | Volume 3 | Issue phenomenon of cyclicality and the amplitude of production from one year to another; To increase the income of the growers by a tangible improvement of the production and finally; To increase the receipts in hard currencies by a production of specialty coffees and an improvement of the marketing strategies. 6. These objectives will materialize through actions that we have already initiated and include: • Despensing coffee seedlings throughout the country with the aim of renewing the old orchards and installing the new ones; • Engaging Agricultural extension workers in the coffee industry to support and supervise structures; • Involvement of the local authorities to sensitize the coffee growers on the good practices of production; • Support to researches on coffee aiming at the improvement of the productivity and quality; • Support to the creation of new co-operatives of coffee growers in the coffee- growing areas and areas with no washing stations; • Support to the construction of of mini- washing stations in the areas with no washing stations; 8 • Subsidies of coffee growing inputs to coffee growers; • Capacity building for the representatives of the coffee growers and/coffee growers themselves; • Monitoring the use of fertilizers for coffee by the growers to prevent them from using it for other crops and; Financial support to the coffee growers organized in Co-operatives and the establishment of funds for the coffee growers. 7. To execute the above, two structures are at work. They are: Authority of Regulation of the coffee industry of Burundi (ARFIC) and; INTERCAFE-Burundi. The ARFIC has the mission of ensuring the compliance with the rules and regulations of operation of the coffee industry; to define the standards and the quality of the Burundi coffee and to promote the coffee from Burundi INTERCAFE-Burundi has as a role of over seeing operations of the coffee industry from the production to exportation. Honourables, Excellencies, Distinguished Guests, Ladies and Gentlemen African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 8. If we want to uplift our economy, we must initiate in our respective countries, strategies and the suitable policies such as the creation and the improvement of production infrastructures, the adoption of technologies of production and agricultural techniques in collaboration with our Technical and Financial Partners. 9. As such, this 11th Conference and Exhibition of the AFCA perfectly answer the concerns of the hour in our region as they aim at the following objectives : • Provide a forum to learn from new technologies; • Create a platform for connections of the market and business reports; • Promote African coffee; Create the network with the coffee stakeholders everywhere in the world; • Create the perfect platform for sharing experiences, gather valuable coffee information and establish the trade relations and buyer-seller interaction; • Reinforce the international prospects for our countries and finally; • Attract more investments on the whole and sell more coffee at a better price. Honourables, Excellencies, Distinguished Guests, Ladies and Gentlemen 10. It should be recalled that AFCA was born in July 2000 with the ultimate objective to find sustainable solutions to a number of challenges common to our region which undermine the efforts of our respective countries with regard to the development of the coffee sector, vital to the majority of our economies. 11. Significant progress was recorded these past few years regarding the development of the coffee industry; but we must acknowledge that the growth rate of coffee production is still low. 12. Furthermore, in most of our countries, this sector is hindered by a number of challenges. Thus, AFCA is called to help us overcome these challenges for an increase in production and productivity. 13. The Government of Burundi highly appreciates the achievements of AFCA for the benefit of the Member States in general and Burundi in particular. Our wish is that this association became “Original Leader of the quality coffee in the world”. 14. Rich topics will be tackled by leading experts during this Conference. They will allow participants to have profitable exchanges and debates, in order to enrich themselves mutually by their experiences, to be aware of the progress already accomplished and the challenges still to be addressed in the sector. We expect from these sessions of Bujumbura, relevant recommendations to be implemented by AFCA and member States for a sustainable promotion of the coffee industry, hence raising up our respective economies. 15. I would like to finish my Address by expressing again gratitude of the government of Burundi and the Governments present here, to AFCA for the various supports granted to our respective countries. The feelings of gratitude and recognition are also addressed to the persons in charge of AFCA for the excellent work achieved, for the blooming of the latter and many achievements already realized by the association for the benefit of our countries. 16. I would like to take this opportunity to thank all Technical and Financial Partners for their various supports granted to our country in general, and the agricultural sector in particular which contribute largely to the promotion of the agro-pastoral activities. 17. I wish you every success in your work, a very good stay in this country of one thousand and a hill, heart of Africa 18. It is by these words that I declare open the 11th Conference and Exhibition of the African coffee organized under the topic: “Meet on the shores of the Great lakes to inspire the sustainable resurgence of the African Coffee Industry”. Long live the Burundian and African coffee; Long live the AFCA and the regional and international cooperation; May God bless our respective countries! Thank you. 9 Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 9 3 African African 3 | Fine IssueCoffees 3 Review Magazine | Jan - Mar 2014 | Volume 3 | Issue SUSTAINABLE COFFEE FARMING: BUSINESS OPPORTUNITIES FOR AFRICAN FARMERS Robério Oliveira Silva Executive Director, International Coffee Organization Keynote Speech at the Official Opening Ceremony of the 11th African Fine Coffee Conference and Exhibition in Bujumbura, Burundi, on 13th February 2014 Your Excellency the President of the Republic, Honourable Ministers, distinguished delegates: I am delighted today to be back in Africa, the homeland of coffee, and especially in Burundi, with the opportunity and honour of addressing you on a topic of global importance which is crucial to the coffee community: sustainability. Sustainable production of coffee focuses on environmental, social and economic aspects. This is reinforced by Article 36 of the International Coffee Agreement 2007 which refers to the principles and objectives on sustainable development contained in Agenda 21 adopted at the United Nations Conference on Environment and Development, and those adopted at the World Summit on Sustainable Development. 10 The Organization is working to promote an awareness of the need for a sustainable coffee economy by making stakeholders in the coffee sector aware of the threat to sustainability posed by negative economic conditions for producers, and proposing measures in areas such as quality, promotion, and diversification to maintain balance in the world coffee market. We need a comprehensive plan to tackle all three aspects of sustainability to be implemented by the national coffee authorities and associations of each individual country. I would like to highlight four basic points: 1. Following sustainable principles is important and can provide concrete benefits to most African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 2. 3. 4. stakeholders involved in the coffee business; Improving productivity should be a key element in any sustainable initiative; Farmers need institutional support to obtain appropriate certification; and Methodologies exist to evaluate the various certification schemes on offer; An important objective of the present International Coffee Agreement is to encourage Members to develop a sustainable coffee sector in economic, social, and environmental terms. This is reflected in all our work and I should like to convey my particular satisfaction that last year the International Coffee Council approved a project, managed by the Kawahatu Foundation, aiming to promote a sustainable coffee sector here in Burundi. Global initiatives imply codes of conduct and standards which need to be validated through certification. A number of codes have now been developed by special interest groups and others, ranging from those designed to protect forest cover for migratory birds or aiming to secure premiums for producers, to those addressing standards for the mainstream market with the support of large roasters. At an ICO Seminar in September 2012 (ICC 109-14) we learnt that certified sustainable coffee, around 1 per cent of the total market in 2000, would rise to 18 per cent by 2015. We need to accept, however, that the impact of the various schemes varies considerably and cost-benefit information is hard to obtain. It is clear that, over and above the question of price premiums to farmers, the production of certified coffee will enhance its marketability, as well as facilitate improvements in farming methods and overall quality, providing of course that care is taken to secure the conditions for successful implementation of the most appropriate scheme. However, for small holder farmers to switch to the production of certified coffee, they need institutional advice and assistance, typically from cooperatives, other producer bodies or government services which have the capacity to provide it. With this in mind, the ICO has sponsored a project amounting to US$4.5 million in funding from the Common Fund for Commodities and the European Union, managed by AFCA. The aim is to build capacity in the area of certification for sustainable coffees through an intensive programme of training of trainers which targets more than 6,000 beneficiaries over 5 years in nine African countries (Burundi, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda, Zambia and Zimbabwe). So how does one choose from the large number of schemes now being promoted? It is clear that for producers the benefits of participation may vary considerably depending on the particular conditions and priorities. I would like to add a brief comment on quality. For the highest price premiums involving exemplary coffees, marketing channels are different from those for mainstream coffees, involving for example specialist gourmet retailers, as described in the report on the ICO Gourmet Coffee Project. The Alliance for Coffee Excellence, which further developed the techniques such as Internet auctions pioneered by the ICO project, reported that at its Cup of Excellence programme here in Burundi last year the winning coffee was sold - to a Japanese company - for 25.20 US dollars per lb, at a time when the C Contract was around 130 cents. In the mainstream market price premiums for quality are relatively modest. Nevertheless, I must emphasise that compliance with the standards required for certification should still lead to improvements in quality which are of great importance for long-term sustainability. To conclude, it is with great pleasure that I can reiterate that the ICO is committed to the concept of a sustainable coffee economy worldwide and is ready and able to facilitate contacts between organizations in Africa and the operators of the various sustainability initiatives, and ensure that information for decisionmaking is both comprehensive and readily available. I know that these aims are shared with AFCA and would like to thank them, together with our host country, Burundi, for organizing this excellent and highly topical Conference. Thank you. African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 11 THREE WAYS TO SUPPORT THE SUSTAINABLE RESURGENCE OF THE AFRICAN COFFEE INDUSTRY by ITC Communications Speech by Ms. Arancha González, Executive Director, International Trade Centre. Delivered on 13 February 2014 at the 11th African Fine Coffee Conference and Exhibition, Bujumbura, Burundi Rt. Honorable Pierre Nkurunziza, President of the Republic of Burundi, Mr Oliveira Silva, Executive Director of the International Coffee Organization Mr Kalua, Chairman of African Fine Coffee Association (AFCA). Ladies and Gentlemen, I am delighted to be here today. The International Trade Centre (ITC) very much appreciates the continued collaboration we have with AFCA which has most recently been embodied in the co-development of a strategy for women and youth in coffee across the continent. Allow me to congratulate AFCA for their successes over these past 11 years and to offer you our support in your move to expand from East Africa to the full continent. I already see this as paying dividends with the presence of Central and West African countries here today. A special thanks to Executive Director Samuel Kamau for his openness to the collaboration and for inviting me to address you this morning. I was heartened by the theme of this conference: the Sustainable Resurgence of the African Coffee Industry. ITC is a believer in the growth and employment creating potential of the African Coffee sector. We have worked with the sector in Cameroon, in the Democratic Republic of Congo and in the countries of the Economic Community of Central African States (ECCAs) to develop strategies to 12 re-launch their production. We have updated the National Export Strategy in coffee for Uganda. We support the Inter-African Coffee Organization (IACO) in their efforts to support the resurgence of the public sector and better uses of research on improved varieties and other areas. It is clear that not only does ITC support the coffee sector in words- we support it in action. There are three key aspects I believe are essential to making this resurgence a reality: public-private coordination in sector development, achieving scale in sustainability and empowering women. Let me briefly go through them. Public-private partnerships are essential Our experience shows this resurgence can only be possible if there is broad partnership across the sector between international buyers, exporters, producers, public sector and support institutions like ITC. Issues like aging farmers, decreasing yields from crops, climate change, poor adoption of technology, low productivity and low quality cannot be addressed by any one public sector actor or any exporter in their supply chain alone. This is especially important in a world where lower prices require us to address all costs in the chain in a systemic way to remain competitive. Though there is ample evidence of the importance of this kind of cooperation, I think it is fair to say that more could be done to foster public-private dialogues in this area in Africa. Public-private dialogue will be a theme of my meetings with key officials in Burundi: I would be interested to hear from them what they consider to be the country’s priorities in export development. I am certain that coffee will be a priority. It accounts for more than 25% of Burundi’s export earnings and provides livelihoods to hundreds of thousands. With these numbers whenever a consumer thinks coffee they have to think Burundi. Together we can raise the profile of Burundi as one of the major coffee producers and exporters. We have to create ‘Brand Burundi’! Burundi has recently liberalized the sector which does offer opportunities to transform it. But there remain a number of challenges that will need to be addressed such as highly variable productions levels. A Strategic Plan for a National Coffee Sector and a detailed action plan is the way to bring actors together. Our friends at AFCA Burundi have already started thinking about this and have proposed to get us together with Intercafé and ARFIC to talk next steps. I encourage development partners and the government of Burundi to prioritize this and offer our support. A key part of this is the private sector actively investing in sector development. We increasingly see a formula for sector development that combines aid, trade and investment. African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 Companies must continue to make investments with the public sector in developing suppliers. A healthy overall sector is the only way to ensure supply. We see a number of good examples of this such as the Kahawatu Foundation right here in Burundi and in the many cases in which roasters and development partners, and even public extension, team up to improve yields and quality. Achieving scale in sustainability Another area we believe is critical is to achieve scale in sustainability by reducing complexity and costs and increasing support to producers. Under our Trade for Sustainable Development (T4SD) programme ITC catalogues standards information and acts as a neutral party in providing information and advice to suppliers across a wide range of sectors. In coffee, we have all the major recognized standards such as 4C, Organic, Fair Trade, Utz, Rainforest Alliance. The proliferation of standards raises costs and increases complexity for producers who want to improve their compliance. T4SD started as a way to collect data and improve transparency. Today we are at the center of sustainability standards, allowing us to act as a force for convergence and inter-operability of standards. Making standards less complex and more comparable can significantly increase their positive impact and help developing producers to better recognize and reach them. We see our friends at 4C taking very much the same approach as part of their platform. To complement the move towards convergence, we must also challenge ourselves to find ways to make certification and compliance more affordable and easier. In 2014 we are launching a selfassessment tool to allow producers to benchmark themselves and eventually report against a range of standards at the same time. We are running pilots in multiple sectors with GIZ (German Society for International Cooperation), IDH (the Dutch Sustainable Trade Initiative) and others to link this self-assessment directly to technical assistance and reporting. If successful, this could become a universal tool for standards to benchmark, report and target technical assistance to suppliers across multiple sectors. suppliers together to exchange information and build medium-term relationships. Empowering women I am also happy to announce that, with the generous support of UKAid, ITC is in the process of launching its second phase of the Women in Coffee project. It will support women in linking with buyers and providers of technical assistance. And we will be making our most intense investment right here in Burundi, with Isabelle and Angel from our IWCA Burundi chapter as well as all the other partners on the ground. This year the ITC celebrates its 50th Anniversary. To mark this special moment we will host the World Export Development Forum in Kigali Rwanda, the first ever in Africa and in an LDC. WEDF brings together the smartest people from business, government and support institutions to deal with burning topics in export development. This year we will focus on Linking SMEs: Creating Jobs through Trade. We will also have a strong focus on B2B, including liking women entrepreneurs with buyers, and you can be assured that coffee will feature prominently. I invite you all to join us in Rwanda in midSeptember. The final element in the resurgence of African coffee, and the point that brings me here today, is empowering women. In 2008, ITC and AFCA conducted a survey on the role of women and the potential for unlocking their potential in the coffee sector. With DFID’s support and the International Women’s Coffee Alliance (IWCA), ITC implemented a project to empower women across five East African countries which resulted in the founding of IWCA chapters across East Africa and impressive sales from women directly to buyers. Through our Women Vendors Forum and Exhibition, most recently in Mexico in 2012, we have promoted millions of dollars of sales in coffee and other sectors. The women participating report higher levels of confidence, more developed business networks and a more prominent role in decision-making. 2014 is an important moment. There is recognition that the business case for empowering women is strong in terms of productivity, quality and other areas. It is now time to “walk the talk” by supporting gender mainstreaming and programmes specifically designed to mentor women all along the value chain. There are a number of examples that were put forward during the women and coffee meetings earlier this week including buyermentor groups that bring buyers and potential women-owned African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 We have joined a number of partners, along with AFCA, in developing a concept called “Coffee is Cool” which we presented to industry two days ago. This is designed to support AFCA in creating coherence in gender and youth initiatives across the industry in Africa. Thanks once again to AFCA for this opportunity and looking forward to continuing our partnership.See more at: http://www.intracen. org/news/Three-ways-to-supportthe-sustainable-resurgence-of-theAfrican-coffee-industry/#sthash. jnCXKptT.dpuf 13 A WORD FROM THE AMERICAN AMBASSADOR TO BURUNDI Excellency the President of the Republic of Burundi; Excellency the Chairman of AFCA; Excellency the Minister of Agriculture and Livestock; Honorable Members of Parliaments; Excellency Members of the Government; Excellency members of the different delegations; Distinguished guests; Ladies and gentlemen; All protocol observed. Good morning. Welcome to the 2014 African Fine Coffees Association conference and exhibition. I am very pleased to be here for such an important event for Burundi, the United States, and coffee growers all over the region. We would like to thank the African Fine Coffees Association and the Government of Burundi for inviting us here today. The USAID East Africa Trade Hubworks with regional public and private sector partners to develop systems and policies that improve trade and food security in East Africa. 14 A large component of this work is our support and partnership with regional partners. In addition to regional economic communities such as the EAC and COMESA, the East Africa Trade Hub partners and invests in regional trade associationsworking with grain, textiles, coffee and freight. in the specialty coffee market by successfully promoting their great African coffee to buyers all around the world. Our goal is to make it possible for economic growth and security in the region to flourish by helping our partner associations become strong, sustainable, and internationally known. Burundi is the perfect location for this convention because of the importance of coffee to its economy. Coffee exports make up 2/3 of Burundi’s total export sales. The US Government through the USAID East Africa Trade Hub program has been working with the African Fine Coffees Association since 2002 when it was called the East Africa Fine Coffee Association and USAID’s project was called RATES. As our names have changed, so has our relationship with each other. What started as a partnership has now seen AFCA grow into the fully independent and sustainable organization we see today. This strong, 14-year partnership that has helped AFCA become an internationally known player This annual convention is a testament to where they are today and where they are going in the future. It is important to Burundi’s overall economy to support all agriculture efforts including successful crops like coffee, as agricultural exports make up 90% of their total foreign exchange earnings. In the coming years, the US Government through USAID looks forward to supporting the efforts of Burundi, AFCA, and other regional states and organizations in promoting the successful export of fine African coffee to coffee lovers around the world. Thank you and enjoy the convention. Ambassador Dawn M. Liberi US Ambassador to the Republic of Burundi African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 APPRECIATION Boniface Mwikomo & Steve Sahabo TO THE LOCAL CHAPTER PLANNING & STEERING TEAM The planning exercise for this conference began in May 2013. Stakeholders held regular meetings on how to give the world a unique conference experience it would not soon forget. I would like to begin by expressing my sincere appreciation to the Autorité de Regulation de la Filiere Café (ARFIC), Burundi and INTERCAFE for all the support offered to the planning committee in terms of government, industry, financial and logistical support. I would like to also thank chairs and members of each of the sub - committees for their efforts and time put into preparing for the conference and exhibition at the shores of Lake Tanganyika. I would like to further individually recognize each of the following members; François Nkurunziza, Denis Karera, Oscar Baranyizigiye, Marius Bucumi, Jean Michel Rishirumuhirwa, Isabelle Sinamenye, Consolata Ndayishimiye, Stève Sahabo Emery Ninganza, Salomon Nduwayezu, Jacqueline Ndayihanzamaso, Col. Sylvère Ndabahinyuye, Opc1 Bénoit Ntigurirwa. Macaire Ntirandekura, Joseph Ntirabampa, Déo- Bède Mpfubusa, Donat Nshimirimana, Louis Ntureka, Denis Karera, Jean Nsengimana, Dieudonné Ngowembona, Jacqueline Ndayihanzamasabo, Ephrem Sebatigita, Diomède, Ndayirukiye, Emile, Kamwenubusa, Céline, Nsengiyumva, Salomon Nduwayazu, Aimable Otis, Patricie Habonimana, Claudine Masozera, Angèle Ciza, Col. Sylvère Ndabahinyuye, Opc1 Bénoit Ntigurirwa, Evelyne Inamahoro and Jacques Kayange for their dedicated effort towards the same. Finally, I would like to appreciate the AFCA secretariat for the coordinated effort in bringing us all together and organizing yet another fantastic event. Boniface Mwikomo, Chairman Host Country Conference Committee, Burundi Turikebanuye Burundi… Habari Kenya… Exceptional… ...The word that best describes the 11th AFCC & E event in Bujumbura, Burundi. Remarkable Business friendships and networks were forged as the world came to view Burundi as a serious producing coffee nation and found our people like our Arabica coffee - warm and refreshing! I would like to applaud the Burundi Government, Host Country Committees, AFCA Secretariat and Service providers for all their support both finnancial and otherwise. At this time, as we bid Burundi fare well I would like to take this opportunity to invite you all the 12th AFCC & E at the Safari Park Hotel and Casino in Nairobi Kenya from the 12th - 14th February 2015. As the hosts of the First ever African Fine Coffee Conference and Exhibition in 2004, Nairobi Kenya is pleased to host delegates to another memorable conference. Come and conect with coffee connoisseurs from the world over in the heart of Africa’s top specialty coffees from the slopes of the Mount Kenya. Steve Sahabo Chairman AFCA Burundi Chapter African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 15 Thank you to our sponsors SOGESTAL - KIRIMIRO AFRICA F FAEZEINSEREIVNIEEWCMOFFEES F O C FINECOFFEE’S E AGAZI FIN W MAG N N AFRICAN N AFRICA REVIE 2013 | Volume 3 Issue 2 REVIEW MAGAZINE Oct - Dec ase iness C fee Heart of Africa The Bus frican CofThe A for the Comes Alive Farmer Jan - Mar July - Sept 2013 | Volume 3 Issue 1 2014 Volum E e 3 Issue 3 THE SUSTAI RESURGNABLE ENCE OF TH E AFRICA COF N INDUSFTEE RY 59/2107000 7254/21072 210247/210 + 254 20 363 HQ Tel: 414 221 Kenya Tel: +256 5 511 304 teurs e.t.c Uganda , Seca , Nylex Tel +250 842 ning Saws ShadeNets Rwanda +255 736 210 e.g. •Farm e.g. Prun e.t.c Tanzaina: +251 11 526 012 539 Tools e.g. Materials e.g. Pulpers •Farm Tools 169 essing Prunning ng rs e.t.c Ethiopia: e +258 826 •Coffee Proce e Proc g Equipment •CoffeProc com e.g. Hulle ing & Bulki ssing Mater Saws, Secat essin Mozambiqu @brazafric.•Wet Proce eurs e.g. Blendters, Moisture ials e.g. Equipment g ssing •Wet coffee : ment •Dry Proce essin ShadeNetse.t.c 1 ssing Equipment •Farm Tools e.g. Prunning Saws, Email Secateurs e.t.c le Roas g Equip •Dry Proc , Nylex e.g.20 Pulpe Equip Kenya HQment Tel: + 254 210247/2107254/2107259/2107000 Export Processin ment e.g. Samp •Coffee Processing Materials e.g. ShadeNets, •Nylex rs e.t.c Proce Kenya HQ •Exportrator Shop & y Equip Uganda Tel: +256e.g. 414Hulle 221 363 ine i.e. •mach Wet Processing Equipment e.g. Pulpers e.t.c•Laboratory ssing Equip Uganda Tel: + 254 20 21024 •Labo rs ment e.g. rs e.t.c Equip Tel: +256 Rwanda +250 5 511 304 PackingAfrica mentTel 7/2107254/21 •Dry nProcessing Fine Coffe Equipment e.g. Hullers e.t.c Meters Mete e.g. Samp Blending & 414 221 Rwanda Grinders, 07259/21070 Bulki 2 363 Tel es Revie 842 le Roas •Export Processing Equipment e.g. Blending•Roas & Bulking ters, GrindTanzaina: +255 736 210 •Roasters, Tanzaina: +250 5 511 304 w ters, Moist ng 00 3 | Issue trial | Volume zineRoasters, Ethiopia: +251 11 526 012 +255 736 ers, Packi ure •Laboratory Equipment e.g.Maga Sample Moisture | Jan - Indus Indus2013 trial Ethiopia: 210 842 Mar 2014 mach +251 Mozambiqueng +258 826ine 169i.e. 539 Meters Oct - Dec | Volum Mozambique 11 526 012 Shop & zine | e Email: [email protected] 3 Maga | Issue 3 w •Roasters, Grinders, Packing machine i.e. Shop & Email: coffee +258 826 169 es Revie @brazafric.c 539 Industrial Fine Coffe om African Like our New Look? Let us know either by email, social media or directly through your Chapter Chairman. For interested advertisers please contact our editorial team at; Email: [email protected] 1 16 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 Special Report COFFEE FARMING AS A FAMILY BUSINESS In the majority of the estimated 4.7 million coffee farming households in East Africa, women do most of the productive work. However, it is predominantly the men who own the land, trees, belong to producers organisations and reap the benefits from the coffee sales. This gives women very little incentive to improve productivity and quality. Also, many young men and women perceive coffee farming as an ‘old men’s hobby’. They do not aspire to a future in coffee and leave the countryside to pursue better paid jobs in urban areas. Not only coffee producing communities, but also coffee traders and roasters are thus faced with a huge challenge: the future of coffee is at stake. From and ‘old mens’ hobby….. …..to a profitable family business African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 17 Family farming is business Giving women and youth a more equal share in the benefits pays off. Case studies from East Africa show that when gender issues are addressed, coffee productivity can grow up to 86 percent, and premium quality coffee can be increased by 23 percent. Finally, household earnings can increase by 44 percent. Other human capital results include: Shared decision-making and control over income, increased food security, income diversification, less domestic violence and overall a better shared workload among women and men. Furthermore, more women start participating in meetings and training and taking on leadership positions at producer organisations. Environmental aspects are also better addressed by the family, as women are responsible for food crops, are often responsible for composting, and manage nurseries. These clear results certainly help to alter the image of coffee farming among youth. When they realise that coffee farming can very well be a profitable business, chances are likely to increase that they will regain interest and start planting new seedlings, learning Good Agricultural Practices, hiring themselves out to older farmers, or training others in strategy and planning. Or they might jointly lease a piece of land and start coffee farming together. Time for joint action There is a growing recognition among actors in the coffee sector – roasters, traders, service providers - about the benefits of involving women and youth in the coffee farming business. The evidence of profitable business cases is creating considerable momentum for joint action. The African Fine Coffee Association (AFCA), together with the International Trade Centre (ITC) and Hivos, developed a programme called ‘Coffee Farming Families Enterprise Engagement’ (CoFFEE) that integrates gender and youth in AFCA’s strategic plan and four main strategies: 1) Capacity development 2) Market linkages 3) Advocacy 4) Institution building 18 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 Hivos will take up capacity building on gender and youth within AFCA, the country chapters and members by: 1) Seeking partnerships to implement ‘coffee farming as a family business’ among smallholder families; 2) Creating gender sensitive training programmes and ensuring women and youth participation in training; 3) Promoting male and female youth entrepreneurship throughout the coffee chain. ITC will mainly facilitate better market linkage between women coffee sellers and traders. Advocacy will be jointly done at the international level by the International Coffee Organisation, and at national and regional levels, within the African Coffee sector . Also institution building is a joint responsibility. Hivos will ensure that lessons are learned and disseminated from the implementation of the strategies, and that a Monitoring and Evaluation System is developed to track the changes. ITC will facilitate institutional development among the International Women in Coffee Alliance chapters. AFCA is overall responsible for the implementation of the entire programme, including institution building of AFCA chapters in the coffee-producing countries. In 2014, ‘Coffee as a Family Business’ will be promoted during major coffee events in different countries and AFCA will integrate women and youth within its existing training programmes. Become a partner? We are currently looking for additional funding partners to join us in this ambitious programme. If you are an AFCA member and are interested in one or more of the proposed activities, please contact Devine Asalo (AFCA – [email protected]), Robert Skidmore (ITC [email protected]) or Catherine van der Wees (Hivos - [email protected]). Catherine van der Wees, Programs Officer Hivos African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 19 COFFEE CONSUMPTION, PRODUCTION, CHALLENGES AND OPPORTUNITIES 2013-2020 AND INTERESTING IMPLICATIONS FOR PRODUCING WHERE COUNTRIES IN AFRICA AND AFCA IS DEMAND GOING? MEMBERS By Carlos Brando - Director of P&A Over the past decade or so, the world has witnessed a changing coffee scenario, particularly on the consumption side. From 2000 to 2012, coffee consumption expanded in all markets, but expressive growth took place in producing © Copyright P&A countries and emerging markets. According to ICO data analyzed by P&A, emerging markets such as Russia, China and Eastern European countries consumed together approximately 15.5 million bags of coffee in the year 2000; in 2012 they were already consuming 28 million bags, an 80% growth. Producing countries – Brazil, Mexico, Colombia, Vietnam and Indonesia, for instance – saw a similar phenomenon, with coffee consumption expanding almost 65% in the same period. Traditional markets, like the USA and Western Europe, on the other hand, saw consumption expand by only 11% from 2000 to 2012. Coffee demand is clearly shifting eastwards from countries around the Atlantic basin to markets close to the Pacific basin, where consumption habits are different and particular types of coffee are consumed, with important implications for the coffee industry and producing countries. With higher incomes in countries with large populations such as China, India, Indonesia and Brazil, new consumers are entering the market with a thirst for new products and new lifestyles, coffee included. Demand for Robustas is increasing specially in Asia, with a wide offer of soluble products like 3 in 1 coffee, flavored soluble coffee and private labels of roast & ground coffee of large retailers that feature as much as 60% of Robusta in their blends. Arabica consumption is also expanding, pushed by coffee stores and the single serve trend. Coffee chains grow in producing countries and emerging markets, attracting young and adult consumers with espresso, cappuccino and other milk based preparations, nice ambience and stylish décor. The Coffee Day chain in India is a phenomenon with 400,000 clients passing by their stores everyday; China already has more than 800 Starbucks outlets and local chains and independent coffee houses grow fast in places like South Korea, Kenya (Dormans), Ethiopia (Kaldi’s) and Brazil (Fran’s Café). Single serve is another great trend helping to boost consumption, by offering consumers a practical, convenient and trendy way to drink coffee at home and at the office. Coffee capsules and pods are revolutionizing consumption in traditional markets, like France, the Netherlands and the United States, and modernizing markets where coffee is a traditional beverage, like Brazil. Worldwide consumption of single serve has been growing at a rate of 20% per year since 2004 attracting new players to this dynamic yet small market, where leading brands like Senseo, Keurig, Nespresso and Dolce Gusto fight for market share. 20 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 The world consumed a total of 145.8 million coffee bags in 2013. ICO projects that if consumption keeps growing at an average of 2% per year, we will reach 165 million bags by 2020; with a rate of 2.5% per year world consumption should become more than 172 million bags, which lead us to reflect about the production side of the equation. ICO production data shows that the share of Arabica in world coffee production has fallen from 74% in the 1980s to 66% in 2001 to 61.5% in 2012. The Robusta share on the other hand went from a mere 26% of total production in the 80s to an impressive 38.5% in 2012. P&A consultants estimate that it will reach 45% by 2020 and continue moving towards half of all the coffee produced in the world. Recent market studies by P&A indicate that coffee production growth was concentrated in a few countries over the last 12 years and is likely to remain concentrated in the future. Despite a period of low international coffee prices from 2000 to 2007, production in Brazil (A/R), Vietnam (R/A), Ethiopia (A), Honduras (A), Peru (A) and Indonesia (R/A) kept expanding. A closer look at the numbers shows that these 6 countries accounted for 52% of world production in 2000 but 67% in 2012, with growth of almost 30% in the period. These countries are likely to hold 75% of the world’s coffee production at the end of the decade, if the current growth rate is maintained; a huge concentration unheard of before. We can adjust production expectations by considering relevant factors such as Indonesia’s vulnerability to climate change, the recovery of coffee production in Colombia, coffee leaf rust affecting the output of Honduras and Peru; among others, but still the world’s coffee production may add to 180 million bags by 2020, a projection 4% larger than ICO’s high consumption estimate of 172 million bags. In other words, consumption has to grow more or production growth has to slow down or growers’ profitability will be in check. Comparing consumption and production scenarios for 2020, P&A’s analysis indicates that the light is green for Robustas, with consumption and production growing at a similar pace. However, the light is red for Arabicas with expected production much larger than consumption and yellow for total production because of Arabicas. The coffee scenario looks favorable for Vietnam and represents a major warning for Brazil, whose current production is 75% Arabica and 25% Robusta, which is the exact opposite of additional demand growth towards 2020 − additional Robusta consumption estimated to be 75% and additional Arabica consumption to be 25%. Although the Brazilian domestic market does play a major role absorbing 40% of total coffee production, the country’s future production will have to cater to local and international consumption trends and the astonishing Robusta growth projected cannot be ignored. Vietnam is the most efficient Robusta grower today, with the lowest production costs because of high yields that keep going up. But production projections leave space for competitors such as Brazil and Indonesia, which can supply millions of additional Robusta bags by 2020 and satisfy the high consumption estimate. However, Robusta/Conilon production costs in Brazil are at least 15% higher (on average) than in Vietnam. Interesting Implications for Africa Concentration of coffee production is also a reality in Africa: Ethiopia, Uganda and the Ivory Coast currently respond for approximately 75% of the continent’s average total production of Arabica and Robusta (18 million bags). If we only consider the 11 million bags of Arabica produced every year, Ethiopia alone is responsible for a staggering 70% of that output. The story is not different for Robustas with Uganda responsible for 45% of the 7 million bags produced in Africa; Uganda and the Ivory Coast together account for 75% of the total Robusta production. It is clear that Ethiopia (A), Uganda (R) and the Ivory Coast (R) have an important role in the supply of volumes to markets of commercial (FAQ) coffees. Other Arabica growers will have to focus on specialty and high quality markets to remain competitives, however it is not enough to add value alone if productivities remain low. The future may be bright for African Robusta growers if they are able to increase yields and efficiency. Some of them may also have space to improve quality (by washing Robustas, for instance). The main challenge for Africa today is to increase productivity. There is a lot to do in farming, husbandry and processing within farm gate, but the most important challenges lie beyond farm gate and require systemic solutions that involve government, the trade and the industry to bring improvements in infrastructure (better roads, railroads and access to harbors), logistics (transport and efficiency of harbors/customs), financing (for growers to be able to buy fertilizers, tools and equipment), taxation and market efficiency. Market efficiency has to increase in order to have a larger part of the coffee export price transferred to growers. Without higher productivity, the future of Arabicas in Africa lies strongly on the specialty and quality segments, whereas the future of Robustas is difficult to predict in face of the strong competition posed by Vietnam and Brazil. Key: ICO = International Coffee Organization A = Arabica R = Robusta FAQ = Fair to Average Quality African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 21 EVOLUTION OF WORLD CONSUMPTION 2000 - 2012 (Thousands of 60kg - bags) Change 2012-2000 Annual Growth rate (%) 2000 2012 % 2000-2012 2009-2012 Traditional Markets 63.590 70.574 +11,0 +0,9 +0,5 Producing Countries 26.383 43.453 +64,7 +4,2 +3,1 Emerging Markets 15.523 27.973 +80,2 +5,0 +6,6 Total World 105.496 142.000 +34,6 +2,5 +2,4 AFRICA AT A GLANCE Source: ICO, pprepared by P&A AFRICA AT A GLANCE + Robusta: 18 million bags UG + IC: ~75% Arabica + Robusta: 18 million bags ET + UG + IC: ~75% UG + IC + TZ: 80% ET + UG + IC +TZ: 80% Arabica : 11 million bags Ethiopia: 70% ET + TZ + KE: >80% : 11 million bags Robusta: 7 million bags opia: 70% Uganda: 45% UG + 1C: 75% TZ + KE: >80% Source: ICO : 7 million bags da: 45% IC: 75% © Copyright P&A 22 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 THE BURUNDI COFFEE SUBSECTOR Challenges and Opportunities Francios Nkurunziza Chairman INTERCAFE Charming Burundi is located in the Heart of Africa and neighboured by Rwanda, Kenya, DRC and Tanzania. In this article we look at how the coffee subsector can become increasingly sustainable ensuring the resurgence of the country’s leading industry. Farm Gate Sustainability The coffee sector employs over 600,000 smaller holder farmers with 20% belonging to national farmers associations. Burundi currently faces high demographic land pressure as the population density is 378 people per square kilometre. There are currently 122 Million of coffee trees in 17 provinces. However 55% of the trees are located in 4 provinces of Ngozi, Kayanza, Gitega, Muyinga. However, statistics from the 2007 Coffee Census show the problems that the sector is facing. Over 85% of the coffees are over 9 years old and 28% over 30 years old. Fertilizer use is also very low with only 1300 MT used in the 2012/2013 season. Trees per Province (2007 Coffee Census) Province Trees %age Ngozi Kayanza Gitega Muyinga Karuzi Kirundo Others TOTAL 22 581 451 17 563 488 14 105 194 14 044 136 10 510 073 8 553 924 35 369 917 122 728 183 18,40 14,31 11,49 11,44 8,56 6,97 28,82 100,00 AGE Number % Less than 4 years 4 4 784 582 4 Between 4 and 8 years Between 9 and 30 years More than 30 years Total 8 381 484 75 628 108 33 934 009 122 728 183 7 62 28 100 Age of the Trees (2007 Coffee Census) However the most damage has been evidenced by the cyclic fluctuation in production cycle of Burundi. With production rising as high as 36,600 metric tons in 2004 to dropping to 10753 metric tons (2013/2014) after a 23,000 metric ton harvest the year before (2012/13) Reviving the productivity sector The Government of Burundi has in partnership with various private and non- governmental stakeholders decided to production investment towards the following; • • • • Promotion of Good Agricultural Practices Diffusion of New and Practical Technologies Rejuvenate old trees Promotion of inputs use mainly ( Organic and mineral fertilizers). African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 23 • • • Improve access to credit Strengthen Growers associations Capacity building ( Farmers and staff ) Washing Mill Gate Sustainability Currently in Burundi, all the washing mills are fully liberalized and privatized with the capacity to do up to 3 tons per hour. The farmers now have over 40 wet mills from which to choose to acquire a service. The farmers are able to sell parchment to whom and when ever they please. The dry mills like the washing stations are fully liberalised and allow wet millers to sell the parchment to the dry mills or pay fees for milling services. Usualy farmers deliver washed parchment to traders who then deliver to the dry mills. Challenges However the sector still faces several challenges; 1. Middlemen delay coffee cherries in storage for purposes of bulking up which greatly impacts on quality. 2. Lack of or limited access to finance for some wet millers leading to delay in payment for farmers. This fuels the middlemen’s channels of existence. 3. Huge profit margins made by middlemen. 4. High cost of production as during off seasons the washing stations are underutilized resulting in high competition and huge negative impact on quality. 5. Price risk exposure due to the harvest period difference (March - June) and the Marketing period (July November) in case of international price decline. However there are several strategies being pushed for by the coffee stakeholders. 1.Increasing focus on quality control by ensuring laboratories are managed by the coffee board ARFIC as a third party. This includes sampling done by the ARFIC staff and ensuring the it is representative of the lot offered in the market. 2. Ensuring a cupping unit is available for each dry mill. 3. Identification, presentation and promotion of high quality coffee through competitions such as Cup of Excellence and TOH 4. Building cupping capacities of growers and washing stations/ dry mill staff. 5. Developing of a stronger certification scheme that addresses traceability and social environmental issues 6. Raising awareness among producers and wet millers about best processing practices and the reward of quality. Ngoma Coffee - Burundi Specialty Trademark Coffee Ngoma coffee is the national mark of excellence that has become recognized world over for highly coffees from Burundi. To strengthen this brand we must assist the industry by; 1. Building capacity of wet millers and cooperatives to identify good coffees at an early stage e.g Q grade system. 2. Promote Specialty coffee through specialty coffee buyers and the Intercafe networks. 3. Reduce risk exposure by using price risk management tools. 4. Increasing sustainability initiatives as currently 15 washing stations are certified. Conclusion The industry must now more than ever work closely with farmers to help them improve productivity and quality while the farmer organizations must realize that to lift the declining trend, they have to cooperate with the industry. Rewards to farmers with good quality coffees must be provided while appropriate investments are required in infrastructure together with public private partnerships. 24 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 THE CONFERENCE IN PICTURES Opening Ceremony: The chief guest at this ceremony was the President of Burundi, H.E Pierre Nkurunziza who emphasized the government’s commitment to Coffee a pivotal part of the Economy. Other dignitaries included the Honorable Minister Mrs. Odette Kayitesi, Minister of Agriculture and Livestock, Burundi, Madam Dawn Liberi, US Ambassador to Burundi Robério Oliveira Silva, Executive Director of the International Coffee Organisation, Nicholas Tamari, CEO of the Sucafina Group and Ms. Arancha Gonzalez, Executive Director International Trade Centre. The dignitaries visited the exhibition and interacted with the different companies that were showcasing their services and products. Conference Sessions: Delegates relished informative, insightful & discussion filled sessions from some ofthe world’s renowned coffee authorities. Presentations focused on key trends affecting the coffee industry – production, sustainability, finance and research in African and globaly. African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 25 4th Africa Sustainability Forum: The 4C Association in collaboration with the African Fine Coffee Association (AFCA) powered by Sustainable Coffee Program and Café Africa hosted the 5th African Coffee Sustainability Forum: “Sustainable Coffee Farming as a Business for African Coffee Farmers” on 12th February in Bujumbura, Burundi. The Forum took place one day prior to the start of the 11th Africa Fine Coffee Conference and Exhibition and drew over 200 people. AGM: During this meeting chaired by Mr. Harrison Kalua, AFCA shared with its members and key stakeholders the activity and financial report for the period ending 30th September 2013. Members also received information on the proposed new AFCA strategy for the next five years. The meeting was concluded with Kenya being announced as host of the next event. 26 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 5th ABC: Batte Godfrey, the Ugandan Barista Champion was crowned “the 5th African Barista Challenge Champion” during the closing dinner in Bujumbura. This annual event drew 7 national baristas to Bujumbura to battle out for the coveted trophy at the highly successful barista event. Cocktails & Dinners: Held at the beautiful Royal Palm Resort, the dinners and cocktails were colorful. Sponsored by BUGESTAL, BUCAFE and MIDROC - guests were treated to vibrant traditional performances by the famous Burundi Gitaga drummers and dancers. The evenings provided a fantastic relaxation scene for delegates to network as they savored the finest of Burundian culture. African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 27 Interactive Workshop Sessions : Organized by the AFCA Coffee Institute, two workshops were held this year under the themes of The Business Case for the African Coffee Farmer: “Can Smallholder Farmers Become Coffee Farmer Entrepreneurs?” and “Potato Taste in Coffee.” Both were highly interactive and received by attendees Taste of Harvest: Over 40 Coffees cupped and showcased in the Taste of Harvest Pavilion were the top member coffees from the different countries where the national tastes of harvests competitions were carried out before the conference namely Malawi, Zambia, Zimbabwe, Tanzania, Uganda, Kenya and Ethiopia. The number of cuppers varied from session to session. There were around 10 to 20 cuppers per session and also many observers. The high point was buyers who picked interested and made contacts with the producers. 28 African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 Exhibition: The “Exhibition at the beach and shores of the Tanganyika”, the exhibition area was sizzling with business. It attracted over 70 exhibitors from around the world. Best Booth Exhibitor: This competition was judged by an executive committee with representatives from the AFCA board during the Conference & Exhibition. The guidelines follow the SCAA judging Guidelines. The winners of the competition were Ethiopian Fine Coffees (1st), Intercafe (2nd) and BUGESTAL (3rd) African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3 29 AFCA Women in Coffee Initiative gathered over 50 industry professionals from across Africa and the globe for a unique 1 day gathering on Tuesday February 11th, 2014 at the Roca Golf Hotel in Bujumbura.The theme of the day: “COFFEE FARMING AS A FAMILY BUSINESS” 30 African Fine Coffees Review Magazine | Oct - Dec 2013 | Volume 3 | Issue 2 mulege add "Productivity – the Key to Sustainable Resurgence of the African Coffee Industry" Event Hashtag - #afcakenya2015 | 32 www.africanfinestcoffee.com African Fine Coffees Review Magazine | Jan - Mar 2014 | Volume 3 | Issue 3