2013 ISS Wrap up - Independent Schools Show

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!November!2013!
ISS!2013!Exhibitor!Report!
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ISS#2013!exhibitor)report
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Visitor'Statistics:'
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Weekend!footfall:!3,355!adults!(2,987!in!2012,!a!12.5%!increase)!
3,500!show!guides!distributed!at!the!show!
Busiest!hour!of!the!show:!1330M1430!on!Sunday;!995!people!in!the!venue!
Average!length!of!visit:!1!½!hours!!
Longest!probable!visit:!5!hours!
Both!Saturday!and!Sunday!saw!over!1,000!people!through!the!door!by!1330!!
Visitor!Numbers!
Saturday!
1544!
1811!
Sunday!
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Type!of!school!visitors!are!looking!for!%!
60!
50!
40!
30!
20!
10!
0!
52.2!
42.1!
39.1!
21.7!
16.9!
Sixth!Form!
Senior!
Prep!
PreMPrep!
Nursery!
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Year!of!entry!visitors!are!looking!for!%!
40!
30!
36!
20!
28.4!
18.6!
10!
0!
2014!
1!
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2015!
2016!
9.5!
7.5!
2017!
2018!
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!November!2013!
ISS!2013!Exhibitor!Report!
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Where'did'they'come'from?''
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!November!2013!
ISS!2013!Exhibitor!Report!
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Advertising:'
How!they!found!out!about!the!show?!
Print!Advercsing!
4%!
15%! 11%!
Online!Advercsing!
Word!of!Mouth!
16%!
31%!
School!
23%!
Social!Media!
Other!
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The!‘school’!segment!is!the!crucial!segment!that!keeps!growing!every!year!as!we!build!relationships!
with!and!prove!the!exhibitions’!value!to!local!London!day!schools!and!nurseries.!!This!also!includes!
the!Alumni!(Next!Gen)!networking;!Word!of!Mouth!is!also!an!area!of!great!focus!for!us!to!build!on.!
PR'&'Social'Media:'
4,568!Twitter!followers!and!over!1,100!likes!on!Facebook.!Provides!a!mouthpiece!to!socially!engaged!
mums!and!dads!of!which!there!are!more!and!more.!!
!Web'Traffic:'
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In!the!two!months!leading!up!to!the!show,!43,159!unique!users!clicked!onto!your!individual!
listings!on!schoolsshow.com!and!36%!of!these!lead!to!clickMthru’s!onto!exhibitor!websites!!
Max!visitor:!2,100!/day!'
October!average:!860!/day!'
Average!duration!of!visit:!3.5!mins'
Average!number!of!pages!visited:!5'
79%!new!visitors!to!schoolsshow.com!
Acquisicon!of!Web!Traffic!
4%!
Ogranic!Searh!
11%!
11%!
35%!
39%!
Paid!Search!
Referal!!
Social!Media!
EMMail!
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!November!2013!
ISS!2013!Exhibitor!Report!
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Points'to'improve'upon:'
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Café!–!better!but!could!be!improved!again!–!exhibitor!orders!collected!elsewhere?!
Talks!–!good!but!perhaps!some!parental!experiences!and/or!agony!aunt!slot!
Activity!Areas!(inside!and!outside)!–!generally!good!use!of!space!=!parents!stayed!longer!
Loos!–!need!loo!brushes!!
Reception!–!good!addition!of!prospectus!racks!and!information!point!
Look!at!ways!to!increase!the!number!of!London!day!schools!at!the!show.!
Develop!on!the!‘Sense!Theatre’!by!adding!a!crèche!where!parents!can!leave!children!under!
the!age!of!2,!whilst!they!tour!the!show!
Visitor!feedback!asked!whether!schools!could!look!into!brochures!could!be!replaced!by!CDs!
and!memory!sticks!(as!we!saw!some!exhibitors!doing!this!year),!so!that!they!are!not!laden!
down!with!brochures!at!the!end!of!a!long!day.!!!
We!had!a!number!of!examples!of!exhibitors!experiencing!problems!with!the!furniture!
suppliers;!we!will!be!looking!to!make!sure!that!none!of!these!problems!are!repeated!again!
next!year.!We!will!also!negotiate!better!furniture!rental!prices!!
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ISS'International'feedback'from'exhibitors'for'travels'in'2014:!'
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Most!popular!European!city!to!research:!Brussels!!
Most!popular!cities!outside!of!Europe:!Singapore!and!Lagos!
ISS!Dubai!2014!will!take!place!on!2/3!May!
ISS!Geneva!2014!will!take!place!on!20!September!
ISS!London!2014!will!take!place!on!8/9!November!
We!will!continue!to!develop!the!international!show!calendar!and!you!will!all!be!the!first!to!know.!!
We!love!working!on!the!Independent!Schools!Show,!and!the!visitor’s!love!coming,!so!thank!you!for!
your!support.!!
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Appendix'
Press'Coverage'
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Whatshappening.co.uk!09.04.2013!(Circulation!45,000!monthly)!!
Allinlondon.co.uk!09.04.2013!(Circulation!2,500,000!monthly)!!
Wherecanwego.com!09.04.2013!(Circulation!520,000!monthly)!!
Viewlondon.co.uk!09.04.2013!(Circulation!1,159,698!monthly)!!
Whatson.uk.com!09.04.2013!(Circulation!50,000!monthly)!!
Spoonfed.co.uk!09.04.2013!(Circulation!300,000!monthly)!!
Londontown.com!14.05.2013!(Circulation!2,600,000!monthly)!!
Daynurseries.co.uk!30.05.2013!(Circulation!290,000!monthly)!
List.co.uk!11.06.2013!(Circulation!15,000!monthly)!!
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!November!2013!
ISS!2013!Exhibitor!Report!
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TNTmagazine.co.uk!12.06.2013!(Circulation!34,162!weekly)!!
Chooseyourevent.co.uk!13.06.2013!(Circulation!25,000!monthly)!!
Activeglobal.com!13.06.2013!(Circulation!35,000!monthly)!!
Ents24.com!–!14.06.2013!(Circulation!1,000,000!monthly)!
Daynurseries.co.uk!14.06.2013!(Circulation!290,000!monthly)!
eventsinlondon.co.uk!–!26.06.2013!(Circulation!1,200,000!monthly)!!
last.fm/festival!–!26.06.2013!(Circulation!500,000!monthly)!!
visitlondon.com!–!26.06.2013!(Circulation!1,000,000!monthly)!!
weeklywhatson.wordpress.com!–!26.06.13!(Circulation!30,000!monthly)!!
whatsQonQlondon.co.uk!–!27.06.13!(Circulation!25,000!monthly)!!
myvillage.com!–!27.06.13!(Circulation!10,000!monthly)!!
babylondon.co.uk!–!27.06.13!(Circulation!500,000!monthly)!!
adoos.co.uk!–!01.07.2013!(Circulation!30,000!monthly)!!
vivastreet.co.uk!–!01.07.2013!(Circulation!28,000!monthly)!!
wow'24/7!–!02.07.2013!(Circulation!30,000!monthly)!!
eventsnearhere.com!–!03.07.2013!(Circulation!50,000!monthly)!!
dontjustsitthere.co.uk!–!03.07.2013!(Circulation!15,000!monthly)!!
travelweekly.co.uk!–!03.07.2013!(Circulation!14,785!weekly)!!
expopromoter.org!–!03.07.2013!(Circulation!20,000!weekly)!!
hellotrade.com!–!03.07.2013!(Circulation!750,000!monthly)!!
businessboomcollective.com!–!03.07.2013!(Circulation!500,000!monthly)!!
thislittlelady.co.uk!–!15.07.2013!(Circulation!200,000!monthly)!!
Residentadvisor.net!19.07.2013!(Circulation!1,000,000!monthly)!!
en.neventum.com!–!20.07.2013!(Circulation!600,000!monthly)!!
tradedairdates.com!20.07.2013!(Circulation!30,000!monthly)!!
Londonevents.co.uk!–!20.07.2013!(Circulation!800,000!monthly)!!
Freelondonevents.co.uk!20.07.2013!(Circulation!250,000!monthly)!!
Skiddle.com!25.07.2013!(Circulation!680,000!monthly)!!
Timeout.co.uk!26.07.2013!(Circulation!305,757!monthly)!!
Ents24.com!25.08.2013!(Circulation!1,000,000!monthly)!!
Chooseyourevent.co.ukM!26.08.2013!(Circulation!500,000!monthly)!!
Eventbrite.com!17.09.2013!(Circulation!17,000,000!monthly)!!
Eventful.com!17.09.2013!(Circulation!1,852!monthly)!!
Yelp.co.uk!17.09.2013!(Circulation!108,000,000!monthly)!!
Iknowwhereitsat.com!17.09.2013!(Circulation!1,764!monthly)!!
Thisislocallondon.co.uk!18.09.2013!(Circulation!130,000!monthly)!!
Netmums.com!18.09.2013!(Circulation!595,000!monthly)!!
Billetto.co.uk!18.09.2013!(Circulation!25,000!monthly)!!
Newshopper.co.uk!18.09.2013!(Circulation!332,903!monthly)!!
Yourlocalguardian.co.uk!18.09.2013!(Circulation!20,000!monthly)!!
Leftlion.co.uk!19.09.2013!(Circulation!40,000!monthly)!!
Livebrum.co.uk!19.09.2013!(Circulation!5,000!weekly)!!
Zvents.com!19.09.2013!(Circulation!25,000!daily)!!
Lovecamden.org!20.09.2013!(Circulation!171,900!monthly)!!
Theargus.co.uk!20.09.2013!(Circulation!19,199!daily)!!
Wow247.co.uk!20.09.2013!(Circulation!10,000!monthly)!!
oxfordmail.co.uk!16.10.2013!(Circulation!17,070!daily)!!
dailyecho.co.uk!16.10.2013!(Circulation!24,166!daily)!!
crawleynews.co.uk!16.10.2013!(circulation!24,646!daily)!!
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!November!2013!
ISS!2013!Exhibitor!Report!
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croydonguardian.co.uk!16.10.2013!(Circulation!59,686!daily)!!
croydonadvertiser.co.uk!16.10.2013!(Circulation!40,956!daily)!!
essexchronicle.co.uk!16.10.2013!(Circulation!29,901!daily)!!
Londonmacadam.com!17.10.2013!(Circulation!15,000!fortnightly)!!
london24.com!17.10.2013!(Circulation!27,000!weekly)!!
timesQseries.co.uk!17.10.2013!(Circulation!24,958!weekly)!!
Franceinlondon.com!18.10.2013!(Circulation!50,000!monthly)!!
Enfieldindependent.co.uk!18.10.2013!(Circulation!56,117!weekly)!!
Suttonguardian.co.uk!18.10.2013!(Circulation!40,760!weekly)!!
iciQlondres.com!21.10.2013!(Circulation!130,000!monthly)!!
workyourway.co.uk!31.10.2013!(Circulation!10,500!monthly)!!
londonmums.org.uk!31.10.2013!(Circulation!65,000!monthly)!
Daynurseries.co.uk!newsletter!–!08.08.2013!(Circulation!290,000!monthly)!!
The'SpectatorM!07.09.2013!(Circulation!62,027!weekly)!!
UKmums.tv!21.09.2013!(Circulation!35,000!monthly)!!
The'Lady!20.09.2013!(Circulation!27,673!weekly)!!
EducationQtoday.co.uk!24.10.2013!(Circulation!25,000!monthly)!!
Timeout.com!24.10.2013!(Circulation!305,757!weekly)!!
French'Radio'London!31.10.2013!(Circulation!90,000!weekly)!!
Dailytelegraph.co.uk!M!09.11.2013!(Circulation!549,068!daily)!!
Parentingsolo.co.uk!M!07.11.2013!(Circulation!32,000!monthly)!!!
Telegraph'Weekly'World!M!08.11.2013!(Circulation!549,068!daily)!!
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And'to'finish,'some'positive'feedback'from'you'all!''
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We#did#not#attend#the#Show#in#November#2012,#as#you#know,#as#we#had#not#had#any#return#
on#our#previous#four#years’#attendance!#However,#we#believe#we#have#just#signed#up#our#first#
family#as#a#result#of#this#year’s#show#so#we#are#extremely#pleased!!2013'Exhibitor!
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We#thoroughly#enjoyed#the#show#this#year#–#well#done!#There#was#a#good#feeling#about#the#
place,#the#stands#looked#and#felt#welcoming#with#the#more#‘open#look’#and#as#always,#it#ran#
like#clockwork.#2013%Exhibitor#
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Thank#you#so#much#for#your#organisation#over#the#weekend#and#the#London#Independent#
Schools#Show#2013.##We#felt#that#the#show#went#well#and#we#met#many#prospective#families.#
2013%Exhibitor#
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From#the#moment#I#arrived#at#the#show#last#Friday#night#the#customer#care#I#received#was#
second#to#none.#Your#style#and#attention#to#detail#was#fantastic#from#all#the#team#at#the#
Independent#School#Show.#Our#new#Headmaster#wishes#to#pass#on#his#best#wishes#to#all#of#
you,#for#the#outstanding#support#you#gave#our#school#and#us.#2013%Exhibitor#
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!November!2013!
ISS!2013!Exhibitor!Report!
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As#it#was#our#first#time#at#the#ISS,#we#had#a#fair#few#queries#beforehand#(plus#a#couple#of#
minor#setQup#issues!),#and#we#were#very#grateful#to#have#so#much#support.#We#have#already#
received#some#admissions#enquiries#as#a#result#of#the#event,#so#the#Headmistress#is#pleased!#
Thanks#so#much#(to#you#and#to#your#Team)#for#your#help#during#the#leadQ#up#and#over#the#
course#of#the#weekend.#We#hope#to#see#you#there#again#next#year.#2013%Exhibitor%#
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Whatever#you#did#this#year#–#keep#doing#it#and#more!#It#was#a#great#event#for#us#–#the#best#so#
far.#One#paid#up#registration#on#site#and#two#meetings#set#up#this#week#for#entry#next#year,#as#
well#as#a#host#of#other#enquiries#–#we#couldn’t#be#happier.#Immaculately#presented#(I#loved#
the#new#shell#scheme)#and#impeccably#run#and#even#the#café#worked#this#year!!#2013%
Exhibitor#
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Twitter'Mentions:'
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!Would#like#to#say#how#great#the#@ischoolsshow#was#this#year,#great#to#see#so#many#people#
and#really#insightful#talks#throughout.#
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@ischoolsshow#What#a#lovely#weekend#Q#thanks#for#having#
us!##independentschool##boardingschool###
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@ischoolsshow#Well#organised#&#informative#show.#The#talk#'Encourage#children#away#from#
screens'#was#good:#Boredom#encourages#Imagination#
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Thank#you#to#the#@ischoolsshow#team.#The#show#was#great#fun#as#usual#and#very#successful.###
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What#a#fantastic#weekend#at#the#@ischoolsshow!#Thank#you#to#all#those#who#came#by#to#see#
us,#it#was#a#great#success!#
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A#productive#&#enjoyable#weekend#at#the#Independent#Schools#Show!#Looking#forward#to#
2014!#@ischoolsshow##schoolsshow##
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Best#ever#weekend#at##ISS!#Thanks#to#Ben#and#all#at#@ischoolsshow##bestyet.#Looking#
forward#to#seeing#you#all#next#year#on#8Q9#November!#
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Congratulations#@ischoolsshow#for#a#very#successful#event!#Well#done#to#David,#Ben#and#the#
team#for#all#of#your#hard#work.#
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Phew!#What#a#weekend!#We#had#a#really#great#@ischoolsshow#this#weekend.#Thanks#for#
everyone#who#turned#up!#Great#to#see#the#schools#too.#
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7!
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!November!2013!
ISS!2013!Exhibitor!Report!
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What#a#fantastic#@ischoolsshow!#It#was#great#to#meet#so#many#families#and#we#look#forward#
to#showing#them#around#soon.#
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Thank#you#for#another#brilliant#show#@ischoolsshow.#Look#forward#to#next#year.#
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Thanks#to#@ischoolsshow#for#great#event#and#to#all#visiting#our#stand.#We#hope#it#was#
helpful.#Great#to#catch#up#with#colleagues#too.#
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The!2014!reMbook!floor!plan,!subject!to!change!–!click!here!for!the!high!res!version!!
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[email protected]!with!any!additional!comments!or!feedback!–!we!
would!love!to!hear!your!thoughts!on!how!you!found!the!show!and!possible!improvements!for!next!
year!
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8!
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