Publishing Value Proposition

Transcription

Networked Content
Semantics connecting Content, People and Workflows
Daniel Mayer
VP Corporate Marketing
April 2012
Agenda
 Introduction to TEMIS
 Semantic Content Enrichment and Its Benefits
 Value Proposition and Use Cases
 Conclusion
Copyright © 2012 TEMIS - All Rights Reserved - Slide 2
TEMIS
Pioneer in Semantic Content Enrichment
60
Heidelberg
2000 Paris
Grenoble
2010 Montréal
New York
2010
London
Key customers in Publishing
STM, Legal, B2B, Trade, Media
46% semantically enrich
their content
Publishers
of Scientific Journals
Source : 2011 study by the Publishing Research
Consortium
What Is Semantic Content Enrichment?
The automated extraction of domain metadata
Adverse Event
Roles
Attributes
Relations
Side Effect
Cause
Dosage
Patient
Alopecia
Carbamazepine
8.6 mg/ml
52 year old male
We report a 52 year-old man presenting an acute hair loss induced by carbamazepine (CBZ) in concentration of 8.6 microg/ml.
Entities
Subj Verb
Verb
Patient
Verb
Symptom
Drug Name
Dosage information
Terms
Pro
Verb
Art Num
N-P
Noun
Verb
Art
Adj
Nn
Nn
Verb
Pp
PropNn
Abbr Pp
Noun
Pp Num
Unit
We report a 52 year-old man presenting an acute hair loss induced by carbamazepine (CBZ) in concentration of 8.6 microg/ml.
Document annotation
AAcase
caseof
ofhair
hairloss
lossinduced
inducedby
bycarbamazepine
carbamazepine
Kohno
KohnoY,
Y,Ishii
IshiiA,
A,Shoji
ShojiS,S,Department
Departmentof
ofClinical
ClinicalNeurology,
Neurology,
Tsukuba
TsukubaUniversity.
University.
We
Wereport
reportaa52
52year-old
year-oldman
manpresenting
presentingwith
withan
anacute
acute
considerable
considerablehair
hairloss
lossinduced
inducedby
bycarbamazepine
carbamazepine(CBZ).
(CBZ).The
The
remarkable
remarkablescalp
scalphair
hairloss
lossstarted
startedwithin
withinaaweek
weekafter
afterCBZ
CBZ
administration.
administration.There
Therewas
wasno
noevidence
evidenceof
ofdermatitis
dermatitisor
orallergic
allergic
reaction,
reaction,or
orother
othercause
causefor
forthe
thehair
hairloss.
loss.The
Theserum
serum
concentration
concentrationof
ofCBZ
CBZwas
was8.6
8.6microg/ml
microg/mltherapeutic
therapeutic range
range8812
12microg/ml).
microg/ml).CBZ
CBZwas
wasdiscontinued,
discontinued, and
andthe
thehair
hairloss
loss
stopped
stoppedwithin
withinseveral
severaldays
dayswith
withnew
newhair
hairgrowth.
growth.
Medication-induced
Medication-induced hair
hairloss
lossisisan
anoccasional
occasionaladverse
adverseeffect
effectof
of
many
manydrugs
drugsused
usedfor
forneuropsychological
neuropsychologicaldiseases.
diseases.CBZ
CBZalso
also
induces
induceshair
hairloss
lossand
andits
itsfrequency
frequencywas
wasreported
reportedbelow
below2%.
2%.
Only
Onlyaalimited
limitednumber
numberof
ofdetailed
detailed case
casereports
reportsdescribing
describingCBZCBZinduced
inducedhair
hairloss
losswere
wereavailable,
available,and
andwe
wefound
foundthese
thesecases
cases
could
coulddivide
divideinto
intotwo
twogroups
groupswith
withregard
regardto
toaadelay
delayin
instarting
starting
hair
hairloss
lossafter
afteradministration
administrationof
ofCBZ.
CBZ.In
Inone
onegroup,
group,the
thehair
hair
loss
lossstarted
startedwithin
withinaaweek
weeksuggesting
suggesting anagen
anageneffluvium
effluviumand
andin
in
another
anotherititstarted
startedafter
aftertwo
twoor
orthree
threemonths
monthssuggesting
suggesting
telogen
telogeneffluvium.
effluvium.This
Thisfinding
findingsuggests
suggeststhe
thecausative
causative
mechanism
mechanismof
ofCBZ-induced
CBZ-inducedhair
hairloss
lossisisnot
notunitary.
unitary.
Symptoms
Alopecia Dermatitis Allergic reaction
Anagen effluvium Telogen effluvium
Diseases
Neuropsychological diseases
Drugs
Carbamazepine
CBZ
Dosage information
8.6 microg./ml 8-12 microg./ml
Patient information
52 year old man
People
Kohno Y
Ishii A
Shoji S
Organizations
Dept of Clinical Neurology, Tsukuba University
Side-effect Relationships
Drug-induced alopecia
Knowledge insertion
Carbamazepine
A case of hair loss induced by carbamazepine
Accession Number
Kohno Y, Ishii A, Shoji S, Department of
Clinical
Neurology,
DB00564
(APRD00337)
Tsukuba University.
Indication
Brand names
Apo-Carbamazepine
Atretol
Biston
Calepsin
[…]
We report a 52 year-old man presenting
with
an acute
For the
treatment
of epilepsy and pain associated with true trigeminal neuralgia.
considerable hair loss induced by carbamazepine
(CBZ). The
Pharmacodynamics
remarkable scalp hair loss started within
a week after
CBZ
Carbamazepine,
an anticonvulsant
structurally similar to tricyclic antidepressants, is used to treat
partial
seizures,
tonic-clonic
seizures,
pain of neurologic origin such as trigeminal neuralgia, and
administration. There was no evidence of dermatitis or allergic
psychiatric disorders including manic-depressive illness
[…]
reaction, or other cause for the hair loss. The serum
concentration of CBZ was 8.6 microg/ml
therapeutic
range
8- vomiting, drowsiness, ataxia, slurred speech, nystagmus, dystonic
Toxicity
Mild ingestions
cause
reactions,
and
hallucinations.
Severe intoxications may produce
[…]
12 microg/ml). CBZ was discontinued, and the hair loss
stopped within several days with new hair
growth.
Dosage
forms
Suspension
Oraleffect of
Medication-induced hair loss is an occasional adverse
Tablet
Oral also[…]
many drugs used for neuropsychological
diseases. CBZ
induces hair loss and its frequency was reported below 2%.
Only a limited number of detailed case reports describing CBZ Insert related knowledge
induced hair loss were available, and we found these cases
could divide into two groups with regard to
delay in
starting
• a Prior
and
Authoritative
hair loss after administration of CBZ. In one group, the hair
• Internal
/ Proprietary
loss started within a week suggesting anagen
effluvium and
in
another it started after two or three months
• suggesting
External / Commercial or Open Source
telogen effluvium. This finding suggests the causative
mechanism of CBZ-induced hair loss is not unitary.
In a Larger Sense
Connecting content
 Related Documents Popup
•
Links the reader to additional content
based on the current document
 « Slice and Dice » approach
•
Chapters from separate books are
available on an individual basis
 Article Profile
• Summarizes all relevant
entities mentionned
• Entities are clickable
to facilitate navigation
 Asset Recommendation Widgets
Provide links to related assets
Where’s the value ?
Three key areas
Faceted
Search
SEO
82%
Links
Personalization
Analytics
Semantic
Products
57%
Increased usage
Lower cost-per-download
Customer retention
Increased transactional revenue
Author preference
Recommendations
Compelling
Content
Semantic
Advertising
•
•
•
•
•
Topic
Pages
Knowledge
Bases
API-driven
Content
Delivery
•
•
New revenue streams
Increased return on assets
Knowledge Base - Case Law
topic Labor Law
subtopic Accidents in the workplace
Type of disability
Date of decision
Court
Age
Gender
Damages paid
Profession
Type of accident
Severity of the disability
Cause
Part of body
Each
extracted
concept
has become a
search
criteria
Navigating Query Results
Decisions matching the search criteria
Facets based on the same concepts
enable efficient drill-down within the document set
Navigating Documents
Enhanced experience with accelerated navigation
 Semantic shortcuts accelerate navigation
 Key concepts highlighting
Proactive Delivery in the Workflow
Targeted information when you need it
Where’s the value ?
Three key areas
Faceted
Search
SEO
82%
Automated
Content
Processing
Content
Discovery
Institutional
Customer
Profiling
Personalization
Analytics
Semantic
Products
57%
Semantic
Advertising
Increased usage
Customer retention
Increased transactional revenue
Author preference
Recommendations
Editorial
Productivity
Peer Reviewer
Recommendation
Lower cost
Improved consistency
Flexibility & scalability
Reduced time-to-market
Greater insight
Links
Compelling
Content
100%
•
•
•
•
•
•
•
•
•
•
Topic
Pages
Knowledge
Bases
API-driven
Content
Delivery
•
•
New revenue streams
Increased return on assets
Editorial Productivity
Automated indexing of 2M BIOSIS abstracts
5 months vs. 2,000 man months (manual)
x4 Volume of indexed documents
(stable indexing team size)
95% Automated linking of legal citations
Anonymization of case law
Semantic Content Enrichment
Mainstream capability for future-proof publishing
 Semantically Networked Content means
• Improved findability, exploration, insight
• New value-added products
• Proactive, targeted and in-context delivery
 In sync with Publisher priorities
• Engage, retain and cross-sell to customers
• Improve return on assets and grow revenue
• Develop flexibility and cost savings in key workflows
Thank You
Your Questions
Daniel Mayer
VP Corporate Marketing
April 2012
Ressources
 Publishing Research Consortium study on Journal Article Mining
• An in depth report on ongoing and planned semantic content enrichment
practices in the STM Publishing Industry with a special focus on Journals
• Click here
 TEMIS Networked Content Manifesto
• A TEMIS White Paper providing insights into the benefits and areas of
application of semantics in the context of Professional Publishing
• Click here
What are Publisher Goals ?
SEO
Faceted
Search
82%
Automated
Content
Processing
Categorization)
Content
Discovery
100%
Lower cost
Improved consistency
Flexibility & Scalability
Reduced Time-To-Market
Greater Insight
Customer
Profiling
Increased Usage
Customer Retention
Increased Transactional Revenue
Improved profile among Authors
Recommendations
&
Personalization
Analytics
Editorial
Productivity
Semantic
Products
Topic
Pages
57%
Peer Reviewer
Recommendation
•
•
•
•
•
Links
Compelling
Content
(Tagging/Linking
•
•
•
•
•
Knowledge
Bases
Semantic
Advertising
•
•
New Revenue Streams
Increased Return on Assets

Publishing Value Proposition

Transcription

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