STYLE SUMMER - HUMPHREY`S Eyewear

brand MAG
02/2015
August
English
SUMMER
OF
STYLE
DISCOVER THE
HUMPHREY’S eyewear
HITS THIS SEASON
SOOOO SUNNY
COOL SUNGLASSES WITH
NEW STRIPED LOOK
SOOOO CLEAR
TRANSPARENT FRAMES SET
THE TREND
SOOOO SMART
FASCINATING FACTS
ABOUT EYEWEAR
BEACH PARTY
HUMPHREY’S eyewear
VISITS BRIGHTON
HUMPHREY’S eyewear MAIN THEME
the city
Makeyour
Catwalk!
Designers and artists throughout the world are inspired by
street style - and HUMPHREY’S eyewear is no exception.
We reveal more about the casual look.
Whether you‘re in London, New York, Barcelona,
by the hipster look. The urban style which is still
Hamburg, Cologne or Berlin - the casual everyday
characterised by lumberjack shirts, army parkas,
look in many cities rocks! And it‘s managed
T-shirts with comic prints, jute bags with slogans,
to break away from the fashion dictates of the
over-sized headphones, beards, tattoos and nerd
designers. Many of these designers themselves
eyewear. And it‘s clear that eyewear is an essen-
are taking note of the coolest combinations, cus-
tial styling element.
tomised accessories and colours which challenge
the trends. Some are even going as far as putting
EYEWEAR IS A MUST-HAVE
real „street stylers“ onto the catwalk. They‘re
The more outrageous the better. BE DIFFERENT
choosing not to use professional models, as street
- even if you don‘t require prescription lenses.
style works best when it‘s genuine and authentic.
HUMPHREY‘S eyewear is all about experimenting
So what exactly defines this cool fashion look?
with new looks and colourful highlights and is
always creating new collections to provide the
IT‘S ALL ABOUT COMFORT
perfect finishing touches to the street style look.
As a branch of streetwear, which also includes
Strong colour blocking, frosted acetate, reflec-
for example sportswear, skater fashion and club
tive lenses and a rebellious camouflage pattern
fashion, street style is characterised primarily
provide the perfect wardrobe enhancements to
by its comfortable feel-good chic. We first came
create an individual look which will really steal the
across this style when the XXL shirts appeared
show. You can discover what‘s new this season
on the hip hop scene. Then came the recurring
at HUMPHREY‘S once we‘ve had a look at other
theme of combining sneakers with a suit. In the
fashion trends.
last few years, street style has been dominated
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HUMPHREY’S eyewear MAIN THEME
,
out
seeks
a trends
HUMPHREY S
p
the
in the
FREAKY FRINGES
On bags, jackets or boots - fringes create the perfect
enhancement to the outfits of the season and with
their Western and ethnic feel they enhance that
sense of personal freedom.
City
THE CURRENT TRENDS WE ENCOUNTERED.
What‘s really cool about street style is that it
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FLOWER POWER
Either in the form of small florals or large
pastel prints on dark tones: flower power is
DARK DENIM
a never-ending feeling of summer.
this summer the dark colours are so on-trend.
still cool and trendy! Perfect for creating
Jeans are always in whatever the season! However,
The cool 3/4 trousers are perfect for the girls
and guys look great in a trendy casual denim shirt.
selects the best elements from the different de-
cades. So you don‘t have to buy everything new,
but instead you can enhance and mix an outfit
with choice second-hand items or favourite items
you already have. Hunt out those flares from the
70s and those floating blouses with floral prints.
Combine these with a short leather jacket from
the 80s or perhaps a pair of dungarees from the
SMART SHORTS
The contemporary shorts stretch and make
a cool impression even in town thanks to
their Bermuda length and fine materials.
Especially in combination with casual
T-shirts and striped shirts!
early 90s. Lemon, orange and light blue extend
the summer, whilst cream and earth tones introduce an early preview of autumn. Clothes made
from leather are the ideal companions here, such
as leather skirts, shirts and jackets, complemented by leather bags. They can be sleek and stylish
or feature the trendy fringed look. Round off
your fashion outfit with accessories such as high
sneakers, retro rucksacks and striking eyewear to
discover that laid-back street style feeling.
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585195_50 / 588083_30 / 585194_14 / 588075_70 / 588076_50 / 588077_55
HUMPHREY’S eyewear TRENDS
These stylish sunglasses can‘t fail to grab the attention.
The new sunglasses from HUMPHREY‘S eyewear are focused on enjoying summer all year long,
as the cool colours and bold highlights are sure to put you in an incredibly good mood. Why not
try out shades with stripes on the inside, which will immediately conjure up that wonderful beach
feeling, or perhaps you prefer the darker tones which are guaranteed to impress with colours on
the inside and stunning outlines. HUMPHREY‘s eyewear collection offers even more choice with
models featuring patterns, details and special colour combinations which are perfect for enhancing
your own individuality - and are guaranteed to be the highlight of your summer outfit.
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HUMPHREY’S eyewear FACTS
100%
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THE INVENTION OF EYEWEAR
By polishing precious stones and minerals to
make jewellery and decorations, the magnification
effect of these materials was first discovered.
This led to the development in the 13th century
of the „reading stone“, which was placed directly
on top of text or held by a handle in front of the eyes.
With the combination of two single lenses and
the manufacture of transparent, bubble-free glass,
this vision aid continued its development into spectacles.
The spectacle frame, as we know it today, was invented
in 1727 by the English optician Edward Scarlett.
vision
in 100
seconds
smart
food
More facts on eyewear and the human sight.
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SUN PROTECTION IN ANCIENT TIMES
In ancient times the filtering properties of coloured
glass were already being used to provide protection
against bright sunlight. The Roman Emperor Nero,
for example, was said to hold up emeralds in front
of his eyes to make it easier to watch the battles
of the gladiators.
super fast
but
RECIPES:
THE EYE: A POWERHOUSE
There are six muscles in the human eye which
control movement in different directions with up to 100,000 movements a day.
Together with the brain, which processes
the visual information, the body uses
approx. 25% of the energy absorbed
from food every day.
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Ingredients: 4 wholemeal toasting rolls,
4 tbsp. green pesto, 200 g mini mozzarella balls,
20 cherry tomatoes, 80 g thinly cut ham, fresh basil
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Method: Cut the rolls in half and spread with pesto.
THE OPTICAL NERVE: AN INFORMATION HIGHWAY
Our optical nerve is equipped with one million nerve
fibres along which all visual information to the brain
is transmitted. Yet this cable of nerve fibres has a
thickness of around just one millimetre and a length
of approx. only 4.5 centimetres.
Cut the washed tomatoes in half and place on
for 7 minutes at a temperature of 225 degrees.
Whilst the rolls are in the oven, prepare the basil
and cut the meat into strips. When the pizzas are
Serve whilst warm!
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MEN SEE THINGS DIFFERENTLY
In a series of experiments, American researchers have
discovered that one and the same colour appears to
be slightly more bluish to men than it does to women.
This means that they are better at recognising weak
contrasts and quick movements.
Pizza, chips and a juicy burger do not
have to be unhealthy. We show you some
delicious remixes.
the rolls together with the cheese. Bake in the oven
ready, top with basil and the strips of meat.
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still healthy !
Quick pizza rolls (for 4 friends)
Summer lemonade (makes 1 litre)
Ingredients: 100 ml water, 50 g sugar, 2 oranges,
mineral water to top it up with, ice cubes
Whether it‘s because it‘s fast or simply because you enjoy it - fast food is extremely
popular. If only it wasn‘t so fattening and, according to the latest studies, it even affects
our moods. The reason for this is that it contains unhealthy trans fatty acids which can
make people impatient and aggressive. This is why the slogan „BE DIFFERENT“ from
HUMPHREY‘S means good news for all fast food junkies!
BUsing simple tips and tricks, your favourite dishes can be homemade and healthy and at the same time contain less calories. For example, try making burgers with lean
minced beef instead of minced pork. And grill the burgers instead of frying them in oil.
A sandwich with American pastrami is also delicious or try succulent roast beef with
Method: Bring the water to the boil and dissolve
crunchy pickled gherkin and light mayo. Or why not go all rock ‚n roll and make your
the sugar in it. Allow to cool. Pour the mixture
own wraps. Fill some ready-made wraps for instance with cottage cheese, ham, pineapple
into a jug and add the freshly squeezed juice
and peppers. Roll it all up together and cut your smart fast food treat into two delicious
of the oranges. Then top up with mineral water,
portions.
chill in the fridge and add the ice cubes.
This makes a very refreshing drink!
THE CONCEPT OF „GLASSES“
The reading stones that were used for magnification were often
made of the semi-precious stone „beryl“. Two beryl stones
were placed together to form the basis for what we today call
glasses or eyewear. Hence the term „Brille“ in German.
THE MONOCLE: BYGONE LUXURY
In contrast to spectacles, a monocle consists of only
one lens and is worn gallantly in front of the eye.
The monocle was particularly popular towards
the end of the 19th century and was regarded as
a status symbol for the elite in society.
For those of you with a taste for the exotic, why not try meatballs made from minced lamb.
Or salad with spiced tofu and juicy mango slices. Invite your friends and family round and
try out this new fast food together. Fun and delicious food guaranteed!
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582213_70 / 582208_50 / 583071_18 / 583070_70 / 582212_10
HUMPHREY’S eyewear TRENDS
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Lightweight frames for perfect vision.
Extend your summer with the fashionable prescription eyewear from
HUMPHREY‘S. There is a sensational array of models on offer featuring
the cool two-tone look and a radiant range of models featuring stunning
colours contrasted with muted base tones. For an ultra cool lifestyle!
However, the highlights of the season are transparent frames with temples
featuring an intelligent acetate and metal mix, which not only offers
stability and comfort, but is also incredibly lightweight - just like summer!
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588086_40 / 582215_15 / 588084_60 / 588087_80 / 588085_50 / 582214_60
HUMPHREY’S eyewear TRENDS
BE DIFFERENT - more than ever before,
thanks to cool summer editions.
Be a trailblazer and set your own trends with extravagant eyewear from
HUMPHREY‘S. There‘s a choice of prescription frames on offer which have
bold colours on the inside to create an eye-catching contrast with the subtle
look on the outside. The visual appeal is enhanced even further through
the use of small, three-dimensional colour accents. In contrast, sunglasses
with reflective lenses and matt frosted frames ensure that the look stays
completely cool even in the heat. Or, with an elaborate layering of different
colours of acetates, provide the perfect stylish accessory for all those
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dedicated fashionistas out there.
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Nigel Spears / Shutterstock.com
HUMPHREY’S eyewear MUST-HAVES
Tipp 6: Downtown Discoveries
The main shopping area in Brighton is based
around the fascinating maze of narrow „lanes“
in the pedestrian zone. These medieval lanes
are crammed with fashion boutiques, designer
shops and trendy music stores situated alongside
pubs and bistros - all of this is just waiting
to be discovered.
Tip 1: Landmark of the town
London
King George IV loved this fishing town and in his
quest for pleasure built a summer residence here
Brighton
in an Indian style: he called it the Royal Pavilion.
The interior of this exotic palace features a decorative
style inspired by Chinese art and therefore attracts
a vast number of visitors each year.
A must-see in Brighton!
Tip 3: Music is in the Air
You can hear music being played on every street
corner of this seaside town. Many artists and bands
live here and Brighton is considered to be the town
where big beat was first established. The highlight
is the Brighton Festival that takes place in May and
attracts 500,000 visitors.
Tip 4: The perfect festival look
Rousing songs, standing around for hours,
celebrating in the crowd, perhaps a few
English raindrops - this all demands
fashion items that can withstand these
challenges. So put on your comfortable
shoes and a layered look, so that you
Discover „London by the sea“.
can party in comfort and style.
On summer weekends it seems like the whole of London is off to Brighton and that‘s why
this coastal town is also known as „London by the sea“. Its popularity with Londoners is
not surprising as it takes just one hour to get there by train from Victoria Station. Around
eight million tourists a year enjoy the vibrant atmosphere and the many attractions, which
not only appeal to young English people, but also an increasing number of people from
mainland Europe. So it‘s high time that we provided you with some tips and advice on
Tipp 2: Brighton Pier meets
this town which has 250,000 inhabitants.
HUMPHREY’S eyewear
This Victorian structure was built in 1899
Brighton is certainly cool when it comes to fashion, music and people.
and despite being a listed building has
Here, the slogan „BE DIFFERENT“ is part of everyday life - just like HUMPHREY‘S eyewear.
not lost any of its vibrancy. There‘s a roller
coaster and a funfair with stalls, games
and candy floss - it‘s the perfect place
to show off the stunning eyewear from
HUMPHREY‘S. A refreshing collection
Tipp 5: Brightons Fashion-Front
The North Laine district is extremely
popular with artists and the cool crowd.
So you‘ll see plenty of authentic street
style and alternative outfits on show
here - best observed on a chilly
afternoon from one of the many cafés.
Prepare to be surprised!
for laid-back summer days.
Tipp 7: Fish `n Chips
There‘s nowhere better to enjoy the unofficial
national dish of the UK than at the seaside.
You really must sample a portion of fish and
chips on the promenade - the succulent fish
with a crispy batter and the chunky chips
topped with salt and vinegar are simply divine.
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Eschenbach Optik GmbH · Schopenhauerstraße 10 · 90409 Nürnberg · phone +49 (0)911/3600-0 · fax +49 (0)911/3600-358 · www.humphreys-eyewear.com
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