Out-of-Home Creative Collection

Out-of-Home
Creative Collection
a creative competition to acknowledge,
celebrate and reward the best creative
executions in the OOH advertising arena.
Company: APN Outdoor Advertiser/Client: Miller Category: Alcoholic Beverage
Campaign Title: Tonight it’s Miller Time OOH Environment: Billboard
OOH Format: Landmark Creative Agency: Mediacom Media Agency: Mediacom
Campaign Date: February 2013
Company: AdShel Advertiser/Client: Adidas Product Category: Clothing & Accessories Retail
Campaign Title: adizero f50 OOH Environment: Rail OOH Format: Superama, Vision
Creative Agency: Naked Melbourne Media Agency: Posterscope Melbourne Campaign Date: February 2013
Supporting Comments: Combining AdShel Superama with Vision to showcase the Adidas adizero f50
Company: oOh! Advertiser/Client: Sharp Category: Electronics
Campaign Title: Sharp 90” TV OOH Environment: Roadside OOH Format: Large Format Billboard
Creative Agency: oOh!media (in-house)/ Dragon Media Media Agency: Dragon Media
Campaign Date: February
Supporting Comments: Large 2D extensions.
Company: JCDecaux Advertiser/Client: News Limited Daily Change Category: Newspaper
Campaign Title: Masthead Daily Change OOH Environment: Street Furniture OOH Format: Citylights
Creative Agency: News Limited Media Agency: UM Campaign Date: March 2013
Company: AdShel Advertiser/Client: Mercedes- Benz Category: Motor Vehicles Campaign Title: A-Class
OOH Environment: Roadside /Rail OOH Format: Superama Creative Agency: Clemenger Melbourne
Media Agency: Foundation Sydney Campaign Date: March 2013
Supporting Comments: Introducing the all new Mercedes- Benz A-Class on AdShel Superama
Company: AdShel Advertiser/Client: Schweppes Category: Food Beverage Campaign Title: Solo Extreme
Lemon OOH Environment: Roadside /Rail OOH Format: Panorama/ Fusion
Creative Agency: BMF Melbourne Media Agency: Carat Melbourne Campaign Date: March 2013
Supporting Comments: AdShel with BMF have brought to life Solo’s new Extreme Lemon, developing an
engaging gaming concept encouraging commuters to spin in order to win
Company: oOh! Advertiser/Client: Dior Watches Category: Luxury Products
Campaign Title: Watches OOH Environment: Airport External OOH Format: Landmark
Creative Agency: International Media Agency: Mediacom Campaign Date:
Company: AdShel Advertiser/Client: Tatts Lotteries Group Category: Gaming/ Gambling Campaign Title:
Wouldn’t it be nice OOH Environment: Roadside /Rail OOH Format: Immerse
Creative Agency: GPYR Brisbane Media Agency: Mitchells Brisbane Campaign Date: March 2013
Supporting Comments: $25 Million has never looked better. Combining AdShel’s Panorama and Fusion
products, Immerse yourself in the excitement of $25 Million
Company: JCDecaux Advertiser/Client: Fairfax- SMH Category: News Media
Campaign Title: Infinity Mirror OOH Environment: Street Furniture OOH Format: Citylights
Creative Agency: TBWA Media Agency: Carat/ Posterscope Campaign Date: February 2013
Company: AdShel Advertiser/Client: Woolworths Category: Supermarkets Campaign Title: Bus Shop
OOH Environment: Roadside OOH Format: Panorama Creative Agency: Wellcom Sydney
Media Agency: Posterscope Sydney Campaign Date: January 2013
Supporting Comments: Woolworths together with AdShel have turned bus stops into bus shops
Company: APN Outdoor Advertiser/Client: Finlandia Category: Alcoholic Beverages
Campaign Title: Finlandia Vodka of Finland OOH Environment: Transit
OOH Format: Maxitram and Megaside Creative Agency: Airborne Media Agency: UM
Campaign Date: January 2013
Company: AdShel Advertiser/Client: McDonald’s Category: Take Away/ Restaurant
Campaign Title: Monopoly Millionaire OOH Environment: Roadside OOH Format: Immerse = Imagine
Creative Agency: DDB Sydney Media Agency: OMD Sydney Campaign Date: January 2013
Supporting Comments: McDonald’s Monopoly Millionaire campaign hits the streets with our Imagine Monopoly
house shelters.
Company: APN Outdoor Advertiser/Client: Hungry Jacks Category: Hungry Jacks
Campaign Title: Tropical Whopper OOH Environment: Roadside OOH Format: Billboards
Creative Agency: Maxus Australia Media Agency: Maxus Australia Campaign Date: January 2013
Company: AdShel Advertiser/Client: Village Roadshow Category: Entertainment/ Leisure
Campaign Title: Beautiful Creatures OOH Environment: Roadside/ Rail OOH Format: Superama
Creative Agency: Village Roadshow Media Agency: Village Roadshow Campaign Date: February 2013
Supporting Comments: AdShel’s Superama gets you up close to the cast of Beautiful Creatures
Company: APN Outdoor Advertiser/Client: Mercedes Category: Auto/ Motor
Campaign Title: Mercedes A Class OOH Environment: Roadside and Transit OOH Format: Billboards and
Maxivehicles Creative Agency: Foundation Works Pty Ltd Media Agency: Lachlan Jones
Campaign Date: February 2013
Company: oOh! Advertiser/Client: Samsonite Category: Travel
Campaign Title: Samsonite Firelite OOH Environment: Road /Fly OOH Format: Large Format
Creative Agency: Cheil Worldwide Media Agency: Mitchells Campaign Date: February
Supporting Comments: This campaign ran across both the road and airport spaces. The unique perspective and
relevance of the creative to the space it was placed in makes this creative very effective.
Company: APN Outdoor Advertiser/Client: Walt Disney Category: Oz the Great and Powerful
Campaign Title: Oz the Great and Powerful OOH Environment: Roadside
OOH Format: Special Build- Billboard Creative Agency: Carat Media Agency: Carat
Campaign Date: January 2013
Company: APN Outdoor Advertiser/Client: NSW Government Category: Binge Drinking
Campaign Title: What are you doing to yourself? OOH Environment: Rail
OOH Format: Supertrack Creative Agency: Mediacom (NSW) Media Agency: Mediacom (NSW)
Campaign Date: January 2013
Company: JCDecaux Advertiser/Client: Sony Xperia Category: Handset
Campaign Title: Sony Xperia Showcase OOH Environment: Street Furniture OOH Format: Citylights
Creative Agency: (Internal JCDecaux) Media Agency: OMD Campaign Date: April 2013
Company: JCDecaux Advertiser/Client: Sony Xperia Category: Handset
Campaign Title: Sony Xperia Showcase OOH Environment: Street Furniture OOH Format: Citylights
Creative Agency: (Internal JCDecaux) Media Agency: OMD Campaign Date: April 2013
Company: oOh! Advertiser/Client: Cadbury Category: FMCG
Campaign Title: Cadbury Easter OOH Environment: Retail OOH Format: Digilites, Portrait and Landscape
Creative Agency: Saatchi and Saatch Media Agency: Carat Campaign Date: February 2013
Supporting Comments: Part of the creative held a static message, while the other part ran animated content
from the campaigns TVC. Very eye-catching and a great example of how to use digital effectively.
Company: oOh! Advertiser/Client: Stuart Alexander Category: FMCG
Campaign Title: Mentos 3D gum OOH Environment: Retail OOH Format: Shopalites
Creative Agency: Unknown Media Agency: Razor Campaign Date:
Supporting Comments: Incredibly bold and a visual standout in the rail environment. Very clear messaging with
a multi coloured feast.
Company: JCDecaux Advertiser/Client: CUE Category: Fashion- Womens
Campaign Title: Winter 2013 OOH Environment: Street Furniture OOH Format: Citylights
Creative Agency: In-house Media Agency: Direct Campaign Date: March 2013
Company: oOh! Advertiser/Client: Kelloggs Category: Food
Campaign Title: Crunchy Nut OOH Environment: Retail OOH Format: Shopalite
Creative Agency: TBA Media Agency: Mindshare Campaign Date: February 2013
Company: APN Outdoor Advertiser/Client: Horticulture Australia Limited Category: Australian Banana
Grower Council Campaign Title: No No – Na Na OOH Environment: Transit OOH Format: Showcase
Creative Agency: Ikon Communications Media Agency: Ikon Communications
Campaign Date: February 2013
Company: oOh! Advertiser/Client: Emirates Category: Aviation
Campaign Title: Emirates OOH Environment: Fly OOH Format: Special Builds and Fly digital
Creative Agency: TBC Media Agency: PSAID Campaign Date: January 2013
Supporting Comments: Effective digital campaign supported by 3D moulded Emirates baggage on baggage
carousels
Company: APN Outdoor Advertiser/Client: Fairfax Media Category: Sydney Morning Herald
Campaign Title: Sydney Morning Herald- Know no boundaries OOH Environment: Roadside and Rail
OOH Format: Billboard and Cross Track Creative Agency: Carat Media Agency: Carat
Campaign Date: January 2013
Company: APN Outdoor Advertiser/Client: Fairfax Media Category: Sydney Morning Herald
Campaign Title: Sydney Morning Herald- Know no boundaries OOH Environment: Roadside and Rail
OOH Format: Billboard and Cross Track Creative Agency: Carat Media Agency: Carat
Campaign Date: January 2013
Company: oOh! Advertiser/Client: Energizer and Eveready Category: Household Products
Campaign Title: Woolworths Discount Dispensing OOH Environment: Retail
OOH Format: Special Builds Shopalite Creative Agency: Ident Media Agency: MediaEdge CIA (NSW)
Campaign Date: April 2013
Supporting Comments: Receipt dispensing with immediate redemption in store
Company: oOh! Advertiser/Client: Energizer and Eveready Category: Household Products
Campaign Title: Woolworths Discount Dispensing OOH Environment: Retail
OOH Format: Special Builds Shopalite Creative Agency: Ident Media Agency: MediaEdge CIA (NSW)
Campaign Date: April 2013
Supporting Comments: Receipt dispensing with immediate redemption in store
Company: oOh! Advertiser/Client: Ferrero Australia Category: FMCG
Campaign Title: Pralines Chinese New Year OOH Environment: Retail
OOH Format: Shopalite Creative Agency: Unknown Media Agency: PHD Sydney
Campaign Date:
Supporting Comments: A very clever campaign that targeted grocery placements in areas and suburbs that over
indexed against the Chinese population. Bold uses of colour coupled with great placement ensured the campaign
was a massive success.
Company: oOh! Advertiser/Client: Sirena Category: FMCG
Campaign Title: Sirena Tuna OOH Environment: Road OOH Format: Large Format
Creative Agency: Fizz Group Media Agency: Ballyhoo Communications Campaign Date: February
Supporting Comments: The use of bright colour, simple design and witty wording makes this creative stand out
from the crowd.
Company: oOh! Advertiser/Client: Metchash IGA Category: Finance
Campaign Title: IGA OOH Environment: Road OOH Format: Large Format
Creative Agency: Metcash Media Agency: Starcom Campaign Date: January 2013
Company: oOh! Advertiser/Client: RAC Roadside Assistance Category: Insurance
Campaign Title: Got a backup plan? OOH Environment: Road OOH Format: Regional Billboards
Creative Agency: JWT Media Agency: IKON Campaign Date: December- January
Supporting Comments: Clever use of space and environment. Great follow on to an ongoing successful
campaign. The production manager on this must be a gun.
Company: oOh! Advertiser/Client: Independent Distillers- Vodka Cruiser Category: Alcohol
Campaign Title: Where Vodka Goes OOH Environment: Large format metro and regional
OOH Format: Large format metro and regional Creative Agency: Cummins Ross (VIC)
Media Agency: Cummins Ross (VIC) Campaign Date: Summer 2012/2013
Company: oOh! Advertiser/Client: Independent Distillers- Vodka Cruiser Category: Alcohol
Campaign Title: Where Vodka Goes OOH Environment: Large format metro and regional
OOH Format: Large format metro and regional Creative Agency: Cummins Ross (VIC)
Media Agency: Cummins Ross (VIC) Campaign Date: Summer 2012/2013