Working Together Tar River Health Alliance - Boice
Transcription
Working Together Tar River Health Alliance - Boice
Boice-Willis Tar River Health Alliance Providing high quality care at the lowest cost to improve the patient experience Working Together Improving the lives of one million people with Type 2 diabetes PMG Research Spotlight Getting to Know... Sujani Poonuru, MD Volume 9 | Issue 1 Your family is your world. Same here. As a parent, caring for your family is your number one priority. Ours, too. From pre-natal and birthing in our new Women’s Center, to cancer, heart and hospice care, our specialties are focused on the wellness of your family. Let us know how we can help. That’s why we’re here. Nash General Hospital 252-962-8000 Women’s Center 252-962-BABY (2229) Special Care Nursery 252-962-BABY (2229) Breast Care Center 252-962-6100 Cancer Treatment Center 252-962-8987 866-478-3471 Heart Center 252-962-8202 Heartburn Treatment Center 252-962-6500 Hospice & Palliative Care 252-962-8124 Wound Care Center 252-962-4325 Joint Replacement Center 252-962-6707 888-627-6274 Sleep Disorders Center 252-962-6150 888-627-6274 Surgical Weight Loss Center 252-962-6503 NHCS.ORG NHCS 23684 (7.625x10) BWC Insights.indd 1 5/20/16 4:29 PM Opening Remarks Boice-Willis Clinic’s mission describes our commitment to the highest quality care to our patients in Rocky Mount and the surrounding communities we serve. In this edition, we introduce several new initiatives the Clinic has started that further those efforts through the development of the Tar River Health Alliance and the “Together 2 Goal” program. In the Tar River Health Alliance (TRHA), an Accountable Care Organization (ACO) article, Dr. Chesnutt discusses our coordinated care programs over the past three years that manages the “Triple AIM” initiatives in improving the healthcare of our patients. The partnership with the American Medical Group Foundation’s national diabetes campaign “Together 2 Goal” aims to improve the lives of 1 million people with type 2 diabetes. Diabetes is the seventh leading cause of death in NC and therefore an important program for the Clinic to be involved with. To go further, we look into our successful diabetes management classes from our Health Education and Diabetes Center team. We are pleased to announce the expansion of our Endocrinology department with the addition of Dr. Sujani Poonuru. Dr. Poonuru is located in the Rocky Mount Medical Park along with Dr. Nilay Desai and Heather Todd, FNP. Contents You will want to read a very informative article on dealing with ragweed from our very own Dr. Sonia Bains, a board certified Allergist/ Immunologist. Boice-Willis Clinic Introduces the Tar River Health Alliance Our commitment to clinical research and partnership with PMG Research provides a look at clinical research as a care option through a patient’s perspective. We also discuss the rollout of their new program “The Patient Voice”. Working Together........................... 5 In addition, we bring you the five things you need to know about the Zika virus, what we are doing to protect the clinical data of our patients from malware and cyber-attacks, and the who, what why, and how of physical therapy. As always, my sincerest gratitude and thanks to all of our business partners supporting the Insights Magazine, which over the five years strives to bring relevant and interesting health information to our patients and the community. Health Education and Diabetes Education Center Walk-In Clinic Health Education at Boice-Willis Clinic.................... 6 Getting to Know... Sujani Poonuru, MD......................................... It’s THAT Time of Year Again: Ragweed Season........................... 10 PMG Research Spotlight........ 12 Zika Virus: What you need to know........ 14 Environmental Scan.................. 16 Sean Hagey.................................................... Physical Therapy Women’s Imaging Center Laboratory A Premier Multispecialty Practice 18 Locations: Rocky Mount Medical Park 901 N. Winstead Avenue Rocky Mount, NC 27804 (252) 937-0200 Primary Care 600 Nash Medical Arts Mall Rocky Mount, NC 27804 (252) 451-3200 Pediatrics 100 Nash Medical Arts Mall Rocky Mount, NC 27804 (252) 451-3100 Primary Care & Walk-In Clinic 921 N. Winstead Avenue Rocky Mount, NC 27804 (252) 937-0300 Nashville 102 S. Eastpointe Ave. Nashville, NC 27856 (252) 459-4012 Surgery Department 250 Nash Medical Arts Mall Suite A Rocky Mount, NC 27804 (252) 937-0227 Boice-Willis Insights is an informative and educational resource designed for our patients, referring physicians and other medical affiliates, health care professionals, employer groups, and the general public. This magazine features BoiceWillis Clinic physicians and facilities, communicates educational news and treatment trends, and contains various health oriented articles of interest. Information in this publication is not intended to replace a physician’s professional consultation and assessment. Please consult your physician on matters related to your personal health. 8 The Who, What, Why, and How of Physical Therapy Gary J. Fazio CEO, Boice-Willis Clinic Imaging and Special Medicine 4 Directory of Advertisers......... 17 Sincerely, Patient Services: Endoscopy Center by Martha Chesnutt, MD, CMO...................... Spring Hope 100 Dodd Street Spring Hope, NC 27882 (252) 478-5412 Medical Boice-Willis Clinic Administrative Offices 3221 Zebulon Road Rocky Mount, NC 27804 (252) 937-0200 Boice-Willis Clinic Physical Therapy 2413 Professional Drive Rocky Mount, NC 27804 (252) 937-0277 Boice-Willis Insights is designed and published by Custom Medical Design Group, Inc. To advertise in an upcoming issue please contact us at 800.246.1637 or visit us online at www.CustomMedicalMagazine.com This publication may not be reproduced in part or whole without the express written consent of Custom Medical Design Group, Inc. Boice-Willis Insights 3 Boice-Willis Clinic Introduces the Tar River Health Alliance by Martha Chesnutt, MD, CMO Boice-Willis Clinic has formed the Tar River Health Alliance. The purpose of the Tar River Health Alliance is to meet the Triple Aim of Health Care. • Improve the Quality of Healthcare that patients received • Lower the Cost of Care • Improve the Patient Experience Over the last three years a lot of initiatives have been focusing on this Triple Aim. We have improved the quality of the healthcare to our patients by participation in programs like the Physician Quality Reporting System (PQRS), Million Hearts Program, Meaningful Use and becoming Patient Centered Medical Homes. Now Care Coordinators form care teams that work together in the care of patients and ensure that they have had preventative screening tests, care for their chronic medical problems and communication with their primary care provider upon leaving the hospital. Our program with CIGNA patients under the CIGNA Care Collaborative, has been successful in lowering costs and improving the quality of care compared of those patients in our area market. This success is the platform that we are able to use to care for larger populations. All of these steps led Boice-Willis Clinic to create an Accountable Care Organization (ACO). Boice-Willis Clinic has formed the Tar River Health Alliance (TRHA). The TRHA is a Medicare Shared Savings Accountable Care Organization (MSSP ACO). This means that our aim is to provide high quality care at the lowest cost for our approximately 8,500 Medicare Patients. We were approved as a Medicare Shared Savings ACO starting in January 2016 and you will see our care management program growing over the next three years. Not only was the MSSP ACO program approved, but we were also one of 41 programs across the country that received Advanced Payment Funds to start our MSSP ACO. This gives us a stable foundation to grow our Accountable Care Program. Boice-Willis clinic’s goal is to provide high quality patient centered care at the lowest cost and improve the patient experience through this process. There will be many changes to come that focus on achieving the Triple Aim. We look forward to continuously improving our patient care and experience. n 4 Boice-Willis Insights Working Together Together 2 Goal® Aims to Improve the Lives of 1 Million People with Type 2 Diabetes Boice-Willis Clinic has joined the AMGA Foundation’s Diabetes: Together 2 Goal® campaign along with more than 120 other leading healthcare organizations across the country. This national campaign aims to improve care for 1 million people with Type 2 diabetes in the United States by 2019. The Centers for Disease Control and Prevention estimates that approximately 29.1 million people (or 9.3% of the population) have diabetes. Type 2 diabetes accounts for 9095% of diagnosed diabetes in U.S. adults. People who have diabetes are at higher risk of serious health complications, such as heart disease and stroke, two of the leading causes of death in the U.S. Other complications can include blindness, kidney failure, and loss of toes, feet, or legs. Boice-Willis Clinic and fellow AMGA members participating in Together 2 Goal® commit to implementing one or more evidence-based care processes (“campaign planks”) designed to empower patients, improve care delivery and leverage information technology. Additionally, campaign participants will report data to AMGA Foundation on a quarterly basis to measure progress towards this goal and utilize the campaign’s resources and tools to achieve this mark. Boice-Willis Clinic’s dedication to improving the lives of people across the nation with Type 2 diabetes.” Together 2 Goal® officially launched on March 12, 2016 with an event featuring world champion boxer Sugar Ray Leonard as the keynote speaker. Representatives from hundreds of AMGA medical groups and health systems from across the country were in attendance. North Carolina faces one of the highest diabetes burdens in the country with the rate of diabetes among North Carolinians nearly doubling over the last 20 years; diabetes has also become the seventh-leading cause of death in North Carolina. “The prevalence of diabetes in North Carolina is higher than the national average, and is projected to continually increase. With such high stakes, we must take significant steps to make sure we are addressing diabetes and promoting wellness in our community,” said Martha Chesnutt, MD, Chief Medical Officer at Boice-Willis Clinic. Together 2 Goal® is the second three-year campaign launched as part of the AMGA Foundation’s Chronic Care Challenge. More information about Together 2 Goal® is available at www.together2goal.org n “The success of Together 2 Goal® requires support and involvement across the entire healthcare industry,” says Donald W. Fisher, Ph.D., CAE, President and Chief Executive Officer of AMGA and Secretary of the Board of AMGA Foundation. “AMGA Foundation truly appreciates Boice-Willis Insights 5 Health Education At Boice-Willis Clinic by Taylor Loftis, CDE, RD, LDN The Health Education and Diabetes Team Group Classes Are Making A Difference! Now in year three, the Health Education and Diabetes Team group classes at Boice-Willis Clinic have truly helped patients better understand and manage their diabetes. Patients continue to see improvements in their Hemoglobin A1c’s and weight after completing the classes, not just from the learning experience the class series brings, but also from the benefit of a group environment. Anyone who is newly diagnosed with diabetes or has not had any prior outpatient diabetes education is eligible and classes are offered on a weekly basis. Since the beginning of the class series, patients who have completed the group classes have seen a decrease in their Hemoglobin A1c, a 3-month average of their blood sugar control, from 8.17 to 6.93. The average weight patients have lost during the series is 5.4 pounds. Through a series of three classes, patients explore how to live a healthy and vibrant life with diabetes. In the first class, Allison Jenkins, RD, LDN explains what diabetes The Health Education and Diabetes Team – Wendy Moore, CDE, RN, Allison Jenkins, MAEd, RD, LDN, and Taylor Loftis, CDE, RD, LDN “Patients have really enjoyed the classes. They learn just as much from each other’s experiences as they do from us as their educators. It is also great for them to see that they are not alone in trying to learn how to take care of their diabetes. But most of all, they feel better.” — Allison Jenkins, RD, LDN 6 Boice-Willis Insights is and how it is treated. She also gives an introduction to healthy eating and helps patients think about small changes they can make in their daily food choices. In the second class, Wendy Moore, CDE, RN addresses many more of the common questions about diabetes: “Why do I need to check my blood sugar and what do my readings mean?”, “What happens if my blood sugar is too low or too high?”, “How do my medications help control my blood sugar?”, and “What are the long term complications of diabetes and how can I help prevent them?”. In the third class, Taylor Loftis, CDE, RD, LDN discusses advanced nutrition and meal planning. She also reviews the benefits of exercise and how to stay emotionally healthy with diabetes. Once the classes are completed, patients follow up one on one with their diabetes educators for continued support. Through their group classes and follow up visits, the Diabetes Team at BoiceWillis hopes to assist more patients on their journey of diabetes management. n Taylor, Wendy and Allison prepare for a group class. Frequently Asked Questions Do I need a referral? For insurance purposes, it is recommended that your primary care physician refer you. If you have a Boice-Willis Clinic doctor you may call our office at 252-937-0289 and we will assist you in obtaining a referral. Does my insurance pay for the visit? Most insurance plans offer coverage for diabetes education. Ask to speak with your doctor’s referral specialist to find out more details regarding your individual coverage for receiving health education. What is the difference between a Registered Dietitian and a Registered Nurse? Registered Dietitians are experts in nutrition, who provide information on food choices and lifestyle changes to help you obtain optimal health. The Registered Nurses (RN) teach many aspects of diabetes management such as home blood glucose monitoring, foot care, complications, and use of medications including insulin administration. RD’s and RN’s work with your physician as a team to help you learn self-management skills. Boice-Willis Insights 7 Getting to Know... Sujani Poonuru, M.D. Dr. Sujani Poonuru attended medical school at Gandhi Medical College in Hyderabad, India. She completed her residency training at Marshfield Clinic in Wisconsin and her fellowship training at Medical College of Wisconsin, with specialty in endocrinology. Dr. Poonuru is board certified by the American Board of Internal Medicine and the Educational Commission for Foreign Medical Graduates. She joined Boice-Willis Clinic in 2016. q At what point in your life did you realize you wanted to enter the medical field? aIt was when I was in high school. I was very much interested in science, and I really wanted to learn about the human body. Also I was very interested to know how medicines work on the cellular level. q Where did you work before coming to Boice-Willis Clinic? aI worked for a private practice in Twin cities, Minnesota. We were a group of eight endocrinologists. q What led you to BWC? aI wanted to stay closer to my family in Cary, North Carolina. Also, I really enjoy living in a small town. q Why did you choose to pursue the field of endocrinology? aWell, the big thing in endocrinology is diabetes, which is very common, and the number of ways you manage diabetes is equal to the number of physicians who treat the disorder. Diabetes is unique to the individual patient, so determining the patient’s needs and personalizing the treatment is challenging and rewarding at the same time. I also like treating the other endocrine disorders, which can affect all the organ systems, from head to toe. 8 Boice-Willis Insights q What do you find most rewarding about your work? a Most rewarding to me is developing long-term patient relationships, and it brings me great joy to see any little difference that I can bring to a patient’s life. I find it both challenging and inspiring to work with my patients on a daily basis. q What would you say is most misunderstood by the public about endocrinology? aWell, in general, people don’t know what the term endocrinology entails. Most of them may have heard of diabetes or thyroid or hormones, but they are not aware that we have a word for doctors who deal with endocrine glands and hormones. That is what is meant by the term “endocrinologist.” q What changes have you seen in the medical field since you began your career? aOne change is with electronic health records, which allows physicians to have online communication with regard to diagnostic results and promising treatments for many chronic conditions. q What change would you most like to see within the next 10 years? aI would like to see an integration of the whole electronic health records system without the need to obtain records from the outside. For example, if we need medical records for a patient, the current process is to call for records or fax records—things like that. But if we were to integrate all the electronic medical record systems, just with a click of a mouse we could see all of a patient’s records, no matter where and when they were previously seen. Some of the electronic medical record systems, such as Epic Systems, are like that. Also VA EMR is a good system. With it, we can see a patient’s records no matter where he or she was throughout the entire country. q What do you do to relax when you’re not at work? aI enjoy spending quality time with my family. It’s challenging to juggle my attention between the needs of my eight year old (a boy) and two year old (a girl). But it’s fun to watch them grow. n Boice-Willis Insights 9 It’s THAT Time of Year Again: Ragweed Season Starts in Mid-August! ROCKY MOUNT – Watery, itchy eyes … sneezing … runny noses. Think you have a cold? Think again. as histamine, that cause itchy eyes, runny noses, headaches and sneezing. Many Americans are now bracing for “Aug. 15”, the traditional “opening day” of ragweed season. A single ragweed plant can generate a million grains of pollen a day so this can be a miserable time for people with allergies. Furthermore, ragweed allergen can work synergistically with a virus to trigger asthma exacerbations leading to the “September asthma epidemic” that hits when children go back to school. Common symptoms of allergies include a runny nose, stuffy nose, sneezing, watery, itchy eyes, itchy nose and throat. Some people often confuse allergies with the cold but as we enter the fall season, ragweed is one of the prime culprits behind allergic rhinitis, or hay fever. People with seasonal allergies find their symptoms worsen after they’ve been outdoors, have symptoms about the same time each year, and often develop itchy, red, watery eyes with their nose symptoms. Eye symptoms are less common with viral infections, and infections typically get better within a week. Ragweed is a slender inconspicuous plant that produces huge quantities of very tiny particles known as pollen that can travel more than 200 miles on a good gust of wind. Their mission is to fertilize parts of other plants, but many never reach their targets. Instead, by entering human noses and throats they cause the immune system to overreact. In the resulting allergic reaction, the body releases chemicals, such The good news is there are plenty of medications available today so that people needn’t suffer. Make sure you start your allergy medicines 2 weeks before ragweed season. Here are a few tips to help allergy sufferers cope with the ragweed season: Coping Tips • Try to stay indoors, especially during the peak pollen hours from 5 a.m. to 10 a.m. • After going outside, change your clothes and take a shower. Pollen from the air can collect on your clothes and hair. Have children change clothes when they come in from playing outside. Change somewhere other than the bedroom so pollen doesn’t settle on bedding. • Shower and wash your hair every night to remove pollen. • Don’t line-dry clothes. 10 Boice-Willis Insights • Pets who live both in and outdoors should be bathed often. • Keep windows at home closed whenever possible and use air conditioning. Cover air conditioning vents with filters, and change filters often. • Monitor pollen counts and adjust your outdoor activities accordingly. Dry, windy days, especially after a rain, can be particularly high in pollen. • If you’re mowing the grass or raking leaves, wear a mask to filter out pollen and mold spores. New clinical trial results have identified that the drug Omalizumab (Xolair) helps reduce the severity of asthma flare-ups during the fall back-to-school transition known as the September epidemic of asthma. Omalizumab (Xolair) works by blocking the allergic antibody (IgE). IgE plays a key role in the body’s allergic response and allergic asthma. The results of this study give us an exciting new way to treat pediatric patients with allergic asthma. This is especially significant because asthma is the leading cause of missed school days and childhood hospitalizations in the United States, according to the CDC. n • Keep windows rolled up while driving and use air conditioning to reduce pollen exposure. • Seek help from medical professionals and use treatment properly, whether prescribed or over-thecounter. • Avoid over-the-counter medications that list drowsiness as a side effect. • Avoid decongestants if you have high blood pressure. Definitive treatment options • Ragweed allergy drops • Ragweed allergy shots Ragweed allergy drops and shots (immunotherapy) are designed to treat the underlying cause of your symptoms by giving you small amounts of the allergen over time. Immunotherapy works with your immune system to help change how your body reacts to allergens. It helps gradually build tolerance to specific allergens. Ragweed allergy drops have to be started 12 weeks before the onset of ragweed season. Allergy shots can be started at any time of the year. Boice-Willis Insights 11 PMG Research Spotlight: Clinical Research as a Care Option – A Patient’s Perspective Boice-Willis Clinic has been partnered with PMG Research of Rocky Mount since 2014 to offer our patients Clinical Research as a Care Option. In this article, we share the story of one of our research participants, Mr. Jimmy East. Mr. East has been a research participant in several trials at PMG Research of Rocky Mount. q Mr. East, why do you participate in clinical research? aI wanted to be a part of a research study that might help other heart patients with high cholesterol and other risk factors to receive new and improved treatments and/or medicine. q How did you learn about the opportunity to participate in clinical research? aDr. Varma became my cardiologist in 1992 when I had a heart attack and bypass surgery at the age of 36. Since that time I have had eight stents put in and still have high cholesterol. Dr. Varma introduced me to clinical research. q What is the most rewarding thing about clinical research participation? aThe knowledge that by doing this, I may help another person with CAD [Coronary Artery Disease], high cholesterol, and other risk factors live a longer and more productive life. 12 Boice-Willis Insights q What would you like to share with other people who might be considering clinical research as a care option? aI don’t know if I am receiving the placebo or the trial medicine, but I appreciate the opportunity to participate in this study. I am especially grateful for the care and treatment I have received from Dr. Varma and Dr. Browder and their staff over the years. So, what is a clinical trial? Clinical trials are research studies designed to answer specific questions about investigational medications that may benefit future patients and current research participants. In order for medications, vaccines, and medical devices to become available for use by the general public, they first must undergo clinical trials and be approved by the U.S. Food & Drug Administration (FDA). If you have ever taken a prescription or over-the-counter medicine, received a flu shot, or used a glucometer, you already have benefited from clinical research. While participating in a clinical trial, you can expect to: • Gain access to quality medical care and medications not available through other means at reduced, or no, cost. • Receive financial compensation for time and travel. • Receive close follow-up provided by the study team. • Improve and educate yourself about your own health. PMG Research of Rocky Mount offers clinical research opportunities in the following areas. Because the individual studies available may vary over time, we encourage you to visit the website at www.PMGofRockyMount.com or call our office at (252) 937-0484 to learn more about what might be a good fit for you. If you’re at the Clinic, feel free to stop by Suite 280 any time to speak with a member of our research team. Cardiovascular Neurology Dermatology Pulmonology Endocrinology Urology Gastroenterology Vaccines REED INSURANCE AGENCY DEWITT • 517-345-4567 www.reedia.net STANDARD INSURANCE LIFE HOME CAR BUSINESS Rocky Mount, nc • 800-550-0264 www.standardins.com • • • Would you like to share your voice? PMG Research with Boice Willis Clinic are excited to announce a new program designed to give people an opportunity to share their perspective on clinical research. It’s called The Patient Voice: a group of past, current, or interested research participants who join to share feedback on a wide range of topics regarding clinical research participation. Don’t worry, you don’t need to have participated in a study to join. Boice Willis Clinic and PMG Research value your perspective, and would love to give you the chance to share your thoughts and make a difference in the world of clinical research. To learn more, please visit www.pmg-research.com/patientvoice or email us at [email protected]. n Boice-Willis Insights 13 Outbreaks of Zika have been reported in tropical Africa, Southeast Asia, the Pacific Islands, and most recently in the Americas. Because mosquitoes that spread Zika virus are found throughout the world, it is likely that outbreaks will continue to spread. Here are 5 things that you need to know about the Zika virus. 1.Zika is primarily spread through the bite of an infected mosquito. Many areas in the United States have the mosquitoes that can become infected with and spread Zika virus. To date, there have been no reports of Zika being spread by mosquitoes in the United States. However, cases have been reported in travelers to the United States. With the recent outbreaks in the Americas, the number of Zika cases among travelers visiting or returning to the United States will likely increase. 2.The best way to prevent Zika is to prevent mosquito bites. Protect yourself from mosquitoes by wearing long-sleeved shirts and long pants. Stay in places with air conditioning or that use window and door screens to keep mosquitoes outside. Sleep under a mosquito bed net if air conditioned or screened rooms are not available. Use Environmental Protection Agency (EPA)-registered insect repellents. When used as directed, these insect repellents are proven safe and effective even for pregnant and 14 Boice-Willis Insights breastfeeding women. Do not use insect repellent on babies younger than 2 months old. Dress your child in clothing that covers arms and legs. Cover crib, stroller, and baby carrier with mosquito netting. 3.Infection with Zika during pregnancy may be linked to birth defects in babies. Zika virus can pass from a mother to the fetus during pregnancy, but we are unsure of how often this occurs. There have been reports of a serious birth defect of the brain called microcephaly (a birth defect in which the size of a baby’s head is smaller than expected for age and sex) in babies of mothers infected with Zika virus while pregnant. Additional studies are needed to determine the degree Zika is linked with microcephaly. More lab testing and other studies are planned to learn more about the risks of Zika virus infection during pregnancy. No evidence exists suggesting pregnant women are more susceptible or experience more severe disease during pregnancy. Because of the possible association between Zika infection and microcephaly, pregnant women should strictly follow steps to prevent mosquito bites. 4.Pregnant women should delay travel to areas Zika is spreading. Until more is known, CDC recommends pregnant women consider postponing travel to any area Zika virus is spreading. If you must travel to one of these Medical Office Construction Since 1975 areas, talk to your healthcare provider first and strictly follow steps to prevent mosquito bites during the trip. If you have a male partner living in or has traveled to an area Zika is spreading, either do not have sex or use condoms the right way every time during your pregnancy. For women trying to get pregnant, before you or your male partner travel, talk to your healthcare provider about your plans to become pregnant and the risk of Zika virus infection. You and your male partner should strictly follow steps to prevent mosquito bites during the trip. 5.Returning travelers infected with Zika can spread the virus through mosquito bites. During the first week of infection, Zika virus can be found in the blood and passed from an infected person to a mosquito through mosquito bites. The infected mosquito must live long enough for the virus to multiply and for the mosquito to bite another person. Protect your family, friends, neighbors, and community! If you traveled to a country Zika has been found, make sure you take the same measures to protect yourself from • Planning • Design • Construction Park West Office Nashville Clinic • Retail • Medical • Office w w w. c h a m b l i s s - r a b i l . c o m R ocky Mount Eye (FORMERLY (FORMERLY (FORMERLY (FORMERLY WATSON WATSON WATSON WATSON EYE) EYE) EYE) EYE) (FORMERLY WATSON EYE) Family Family Family Family vision vision vision vision care care care care ••Frames •Frames •Frames Frames and and and and lenses lenses lenses lenses Family vision care Frames and lenses Diagnosis Diagnosis Diagnosis Diagnosis and and and and treatment treatment treatment treatment ofof•of eye of eye eye eye conditions conditions conditions conditions including including including including Diagnosis and treatment of eye conditions including cataract, cataract, cataract, cataract, glaucoma, glaucoma, glaucoma, glaucoma, ocular ocular ocular ocular allergy, allergy, allergy, allergy, diabetic diabetic diabetic diabetic eye eye eye eye cataract, glaucoma, ocular allergy, diabetic eye disease, disease, disease, disease, ocular ocular ocular ocular muscle muscle muscle muscle and and and and other other other other pediatric pediatric pediatric pediatric disorders disorders disorders disorders disease, ocular muscle and other pediatric disorders Diagnosis and management of Retinal disorders Diagnosis Diagnosis Diagnosis Diagnosis and and and and management management management management ofof of Retinal of Retinal Retinal Retinal disorders disorders disorders disorders Accepting new patients! Accepting Accepting Accepting Accepting new new new new patients! patients! patients! patients! Call and make an appointment today! Call Call Call Call and and and and make make make make ananan appointment an appointment appointment appointment today! today! today! today! (252) 443-1006 (252) (252) (252) (252)443-1006 443-1006 443-1006 443-1006 mosquito bites at home as you would while traveling. Wear long-sleeved shirts and long pants, use insect repellent, and stay in places with air conditioning or that use window and door screens to keep mosquitoes outside. n For more information on the Zika virus, and for the latest updates, visit www.cdc.gov/zika Thomas W.N. Shepherd, Charlotte Odette M. Charlotte Charlotte Charlotte A.A.A. A.A. Odette Odette Odette Odette M.M.M.M. Thomas Thomas Thomas Thomas J.J.J. J. J. W.N. W.N. W.N. W.N. Shepherd, Shepherd, Shepherd, Shepherd, Charlotte Robertson, Jr., O.D., F.A.A.O. High, O.D. Houghton, M.D. High, High, High, High, O.D. O.D. O.D. O.D. Houghton, Houghton, Houghton, Houghton, M.D. M.D. M.D. M.D. Robertson, Robertson, Robertson, Robertson, Jr., Jr.,Jr.,Jr., O.D., O.D., O.D., O.D., F.A.A.O. F.A.A.O. F.A.A.O. F.A.A.O. M.D., F.A.C.S. M.D., M.D., M.D., M.D., F.A.C.S. F.A.C.S. F.A.C.S. F.A.C.S. Owner Owner Owner Owner Owner 400 NASH MEDICAL ARTS MALL, ROCKY MOUNT, NC 400 400 400 400 NASH NASH NASH NASH MEDICAL MEDICAL MEDICAL MEDICAL ARTS ARTS ARTS ARTS MALL, MALL, MALL, MALL, ROCKY ROCKY ROCKY ROCKY MOUNT, MOUNT, MOUNT, MOUNT, NC NC NC NC WWW.ROCKYMOUNTEYE.COM WWW.ROCKYMOUNTEYE.COM WWW.ROCKYMOUNTEYE.COM WWW.ROCKYMOUNTEYE.COM WWW.ROCKYMOUNTEYE.COM Boice-Willis Insights 15 Environmental Scan Healthcare Leaders Pay $17,000.00 Ransom Malware can infect your computer by simply clicking a link on an email, which may look legit. Once clicked, that link can easily do significant damage, to even the most secure networks. While law enforcement officials do not typically recommend paying the ransom in situations like these, there is some understanding amongst healthcare professionals as to why Hollywood Presbyterian paid the ransom. Information Technology systems are designed to keep individuals who should not have access out, but when a ‘bad’ link is clicked, it can be the equivalent to opening the door for a home invasion. Similar instances inside and outside of healthcare have also taken place. In fact, according to Roy Katmor, CEO of enSilo, ransomware attacks have increased by 160% since 2013. Federal Records show about 158 institutions have reported hacking incidents since 2010, all of which compromised patient records. Katmor also notes that his data shows about 44% of the victims pay the required ransom; however, it is impossible to know the exact number. Most cases of data hostage situations go unreported and unpublished, particularly in the home setting. During such a malware assault on February 5th, 2016 at Hollywood Presbyterian Medical Center, the computer systems were held hostage for more than a week. The data hostage situation prompted the hospital’s leadership to approve paying the ransom of 40 bitcoin, which is the equivalent of about $17,000.00, to the hackers as the “quickest and most efficient way” for re-entry into their systems, according to the Hospital Chief Executive Officer Allen Stefanek. A bitcoin is a type of digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds, operating independently of a central bank. Bitcoins can be used for online transactions between individuals. With systems availability compromised for more than a week, patient care can experience a significant impact. The hospital made the decision to pay the ransom to restore its systems prior to contacting law enforcement for assistance. 16 Boice-Willis Insights Hollywood Presbyterian Medical Center noted that, to its knowledge, patient records were not compromised during the attack. BWC’s Information Technology Department does employ several processes to help prevent this type of threat: The network is scanned externally by a third party security company which looks for vulnerabilities from outside the network, incoming email is scanned for viruses, the internal network is scanned for virus activity and each computer on the network is continually scanned for viruses/malware. n DIRECTORY of ADVERTISERS AbbVie.................................................................................. 19 BB&T Insurance Services....................................................... 17 Chambliss & Rabil Contractors............................................... 15 CopyPro, Inc......................................................................... 13 LabCorp Inc.......................................................................... 17 Lillibridge Healthcare Services................................................ 19 Nash UNC Health Care......................................inside front cover Professional Recovery Consultants 2700 Meridian Parkway, Suite 200 Durham, NC 27713 1-800-868-7724 www.prorecoveryinc.com Rocky Mount Eye.................................................................. 15 RSM..................................................................................... 17 Southern Bank.......................................................... back cover Standard Insurance............................................................... 13 The Print Shoppe.................................................................. 17 White Cap Linen Linens for EVERY need! Facilities in Colombia, NC 252-796-6777 / 1-800-791-2976 [email protected] “We realize how fortunate we are to be printing for so many outstanding businesses and facilities. So we’re taking this opportunity to extend our sincere thanks to all of our customers. No matter how large or small your business may be, we ABSOLUTELY appreciate the privilege of serving you.” The of Rocky Mount, (252) 442-9912 [email protected] Enhancing the Health of Your Community Don Raper Business Insurance Agent 252-977-2233 Inc. 140 S. Business Court • Rocky Mount, NC 27804 rsmus.com As one of the largest clinical laboratory networks, LabCorp strives to be a valued partner in the physician/patient relationship. LabCorp offers a broad portfolio of tests, ranging from diabetes and cholesterol screening tests to specialized genomic and esoteric assays. Through this relationship, our clients benefit from the latest in technology and their patients can receive timely, quality results. Visit rsmus.com/aboutus for more information regarding RSM US LLP and RSM International. AP-SE-ALL-ALL-0316 McGladrey is now RSM. Learn more about our unified global network at rsmus.com/mcgladrey. ©2016 Laboratory Corporation of America® Holdings. All Rights Reserved. 15247-0216 Boice-Willis Insights 17 The Who, What, Why, and How of Physical Therapy by Sean Hagey | Physical Therapy | GetPT1st.com Physical therapy, or physiotherapy, is a wonderful profession that exists for one purpose: to help people feel and move better, meet their goals, and get back to a life that they want to live. No matter if you’ve been challenged by injury, illness, or pain, we’re here to help. Physical therapists can employ a number of interventions to help you regain your optimal function. We start with an assessment of what’s going on. It’s important to start out with an honest conversation. To best help you achieve your goals, we need to know your history, how you came to need physical therapy, and what exactly you want to get out of physical therapy. Once you’ve shared your story, we will take a look at where you are. We know how to test your flexibility, your strength, your coordination, your balance, and your general function. We can identify areas for improvement, as well as let you know where you’re doing OK! Once we have your story, and have looked at your current ability, we will work with you to set your goals. Physical therapy is most helpful if the goals that are set are important to you. Now that your goals are set, it’s time to get to work! We can use exercise, manual therapy, education, and other modalities to help you meet your goals. It will be lots of hard work, but Physical Therapists know lots of ways to make things more efficient and less painful. You will need to be patient with the process, and patient with yourself. Changes will happen, but it will take some work, and some time. That being said, it’s important for you to know that you should be getting better. We’re here to help, and if you feel worse when you’re done with PT, then it’s time to have a chat with your PT. They want you to get better too! If you don’t let them know how you’re really doing, they can’t adjust what you’re working on. Think of physical therapist as an amazing resource: we’re trained in anatomy and physiology, we know how to screen for pathologies that would require more medical intervention, and we can tailor a program to your specific needs and desires. If you’re not sure if PT can help you, may we suggest an evaluation? One visit with a PT and you’ll see that we’re the perfect teammate to help you get to where you want to be. n 18 Boice-Willis Insights Boice-Willis Walk-In Clinic New Extended Hours Boice-Willis Walk-In Clinic NEW hours of operation are: Monday-Thursday 8am-8pm Friday 8am-5pm Saturday 8am-12noon These new hours of operation went into effect on Monday, March 7, 2016 in an effort to better serve our patients as well as offering more convenient options. solving the world’s toughest health challenges takes all of us. We start with research and innovation to develop and deliver new treatments to manage difficult diseases. As a global biopharmaceutical company, we build a pipeline of solutions—and work with peers, physicians, governments, and advocacy groups to make them available to patients and the healthcare systems which serve them. Learn more at abbvie.com Boice-Willis Insights 19 Boice-Willis Clinic, PA 901 North Winstead Avenue Rocky Mount, NC 27804-8467 A lot of people depend on Boice-Willis Clinic. When it comes to financial services, Boice-Willis depends on Southern Bank. We’re large enough to help manage payroll, cash flow, leasing options, and capital improvements, yet small enough to provide personal service every step of the way. How healthy is the relationship with your bank? If it’s time for a financial check-up, come by any Southern Bank office. We’ll be glad to become your bank too.