New flavours in Guylian`s Sea Shell Bars

February 2015
Sint-Niklaas, Belgium
ISM 2015–Hall 10.2
aisle C 031- C 039
New flavours in Guylian’s Sea Shell Bars
Following the success of the four new Sea Horse Chocolates flavours, Guylian has introduced the
snack sized Sea Shell Bar in the same awarded flavours.
Each bar is crafted with the premium ingredients that Guylian uses in all its products. The eye
catching white marbled seashell shapes on the bar refer to our heritage and our founders who
invented chocolates in the shape of sea shells. The Sea Shell Bars are filled with our four popular
flavours:
Caramel
Guylian’s artisanal caramel is made and perfected by our
Master Chocolatiers using the most refined techniques.
Heated in open kettles, where temperature and timing are
adjusted, our caramel gets the perfect color, aroma and
taste. The soft caramel in combination with the crispy
Belgian milk chocolate shell delivers that decadent taste
explosion.
Sea Shell Bar
Caramel - 36g
Crunchy Biscuit
The feuilletine biscuit was discovered in France in 1893
by letting a pancake bake too far. The caramelized, crisp
biscuit soon became popular all over the world as a,
refined dessert ingredient.
Sea Shell Bar
Crunchy Biscuit - 30g
Now Guylian seduces the consumer with the unique
combination of a soft filling with a hint of vanilla and
the crunchy bits of feuilletine biscuit that deliver an
unprecedented taste sensation.
Milk Truffle
We developed the Milk Truffle filled Sea Shell Bar for the
consumer that truly loves milk chocolate. Enjoy the
sensation of the delicate taste of the creamy milk truffle
filling, enrobed in the crisp Belgian milk chocolate shell.
Sea Shell Bar
Milk Truffle - 30g
Original Roasted Hazelnut Praliné
Sea Shell Bar
Original Praliné – 35g
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Guylian's signature hazelnut praliné filling couldn't be
left out of this range. Loved and known in our Praliné
Sea Shells range, we hold true to our founder's recipe.
Our praliné is made by caramelizing and finely crushing
hazelnuts and mixing them with the finest Belgian milk
chocolate. This unique process delivers an unrivaled and
indulgent taste sensation that will delight your senses.
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Chocolaterie Guylian N.V.
Guylian’s Iconic Sea Horse Chocolates
In the spirit of continuous innovation, Guylian is expanding its Sea Horse Chocolates range with two
new fillings: Green Tea and Dark Praliné.
Green Tea filled Sea Horse Chocolates
This new creation is a surprising and fresh
combination of an intense dark chocolate shell
and a soft green tea filling with the very subtle
aroma of real green tea leaves.
Even if you are not a tea enthusiast, you will be
delighted by this new Guylian innovation!
Sea Horse Chocolates
Green Tea – 147g
(16 chocolates)
Dark Praliné
Dark Praliné is another extension of our new
Sea Horse Chocolates, especially made for dark
chocolate lovers. The intensity of extra dark
chocolate is found in the Premium Belgian
chocolate
shell and in the
filling.
Our Master Chocolatiers have tweaked the
signature praliné filling and mixed it with dark
chocolate to deliver that true dark chocolate
experience.
These are available in a 168g format (16 chocolates)
and an 84g format (8 chocolates).
Sea Horse Chocolates
Dark Praliné - 168g
(16 chocolates)
Guylian’s Assorted Luxury Chocolate Tasting
To celebrate the success and awards of our four flavours in 2014, Guylian is giving consumers the
opportunity to discover all 4 flavours in one box.
Spoil yourself and grab the opportunity to
savour all our new Sea Horse Chocolates
flavours in one box with the Assorted Luxury
Chocolate Tasting 66g.
The luxurious sampler offers the consumer 7
Sea Horse Chocolates filled with the
awarded flavours. Each box contains one
Caramel, one Milk Truffle, one Crunchy
Biscuit, two Vanilla and two Original Praliné
Sea Horse Chocolates. This box is perfect for
self-indulgence and sharing with your loved
one.
Assorted Luxury Chocolate
Tasting - 66g
(7 chocolates)
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Chocolaterie Guylian N.V.
Discover and give the ultimate gift with Guylian’s Assorted
Luxury Chocolate Tasting 148g. The box is filled with
Sea Horse Chocolates in 4 different flavours:
Caramel, Milk Truffle, Crunchy Biscuit and
Vanilla and is ideal to share or surprise your
loved ones with.
Assorted Luxury Chocolate
Tasting - 148g
(16 chocolates)
With our Assorted Luxury boxes, you’ll be sure
to find out what your favourite filling is.
Indulgent Convenience with Guylian’s new packaging
Guylian’s Temptations: Pure Indulgence ON THE GO
Enjoy the luscious taste of our premium Guylian’s Temptations
anywhere and anytime with the ON THE GO cup. This packaging lets
the consumer indulge our decadent chocolates whilst working at the
office, driving in the car or watching a movie.
The ON THE GO cup is a more convenient alternative to a box and has
one clear message: sweet everyday indulgence.
Guylian’s Temptations ON THE GO
119g – about 11 chocolates
Guylian’s Temptations Sharing Pouch Pack
The Guylian’s Temptations pouch packs offer an easy way to share your
favourite chocolates with your loved ones.
The pouch pack is compact enough to take with you as a souvenir and
encourages the consumer to open it up, and share.
Guylian’s Temptations ON THE GO cup and Pouch Pack are filled with a
mix of the three favourite Guylian Sea Horse flavours: Original Praliné,
Milk Truffle and Dark Praliné.
Guylian’s Temptations Mix Pouch Pack
244g – about 23 chocolates
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Chocolaterie Guylian N.V.
Limited Editions for Christmas 2015
Guylian loves Christmas and we always put in extra effort to make our limited editions special.
For Christmas 2015 we’ve come up with an entire new assortment of products, packaging and
designs to spoil the consumer in the most festive season of the year.
Luxurious Gifting
Sea Shells 195g Luxe Cube Box
The all new Luxe Cube Box is a golden square box that offers 3
layers of Guylian’s Original Praliné Sea Shells. Every layer is
individually wrapped and holds 6 Sea Shell chocolates.
The decorative golden ribbon on the top and the stylish golden
design add up to a gift that fits in perfectly with the festive spirit.
This attractive gift will delight anyone receiving it.
Sea Shells Luxe
Cube Box - 195g
(18 chocolates)
Luxury Assortment Opus Golden Gift Box
Our newly designed golden Opus box surprises the consumer
with a unique golden look, a stylish presentation of the pralines
and a golden ribbon with quality seal. The image of the Brussels
Grand Place is a reference to our Belgian heritage and the
premium quality of our chocolates.
Guylian’s Opus Assortment is inspired by the most famous
opera’s and was completely redesigned in 2014. Savour our 8
different fillings like Soft Caramel, Pear-Mango Ganache,
Crunchy Biscuit and Cappuccino Cream.
Opus Golden Gift Box- 180g
(16 chocolates)
Opus Gold Box in
Gift Bag - 360g
(32 chocolates)
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Luxury Assortment Opus Gold Box in Gift Bag 360g
Looking for the perfect Christmas gift? The luxurious Opus Gold
Box in a gift bag is ready to give and will delight anybody who
receives it. The 360g Gold Box is filled with our indulgent Opus
assortment and is presented in a reusable gift bag.
The stylish gold finish of the box and the elegant bag form a
perfect combination that give your present an exclusive look
and will spoil the lucky receiver. Make it extra special and
personalize your gift with a message in the attached booklet.
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Updated designs for the perfect gift
New Christmas Designs for our Sea Shells Chocolates
Our iconic 250g and 500g Sea Shells boxes have received an update for Christmas 2015. The new
Christmas design features a more premium look and feel with stars and a diagonal colour contrast.
We keep true to the white colouring that is typical for Guylian but we add a warm red that makes the
box perfect to put under the Christmas tree. The design sparkles with the white and shiny golden
stars that border the red colour.
Give our iconic Original Praliné Sea Shells that are loved all over the world and delight your friends
and loved ones.
Guylian Original Praliné Sea Shells
250g – 22 chocolates
Guylian Original Praliné Sea Shells
500g – 44 chocolates
New Festive Wrapping Paper for our Gift Wrap Ballotins
The convenient ready to give ballotins have been redesigned. With vibrant new colours and a
revamped giftwrap design, these will be the star at any occasion.
The Guylian Gift Wrapped Ballotins are perfect for that last minute gift and will bring joy to any
chocolate lover. They are hand wrapped, with a stylish golden ribbon and a customizable booklet for
a personal message.
We offer a selection of our three most popular products in a festive gift wrap: 250g Original Praliné
Sea Shells, 180g La Trufflina and 180 Luxury Assortment Opus.
Guylian Original Praliné Sea Shells
250g – 22 chocolates
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Guylian La Trufflina
180g – 16 chocolates
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Guylian Luxury Assortment Opus
180g – 16 chocolates
Chocolaterie Guylian N.V.
Festive Winter Design for our Guylian’s
Temptations
Our snowman shaped design for our Guylian’s
Temptations is great to place under the Christmas tree and
makes a fabulous gift. The box contains a mix of our
individually wrapped Guylian’s Temptations in the Original
Praliné, Milk Truffle or Extra Dark flavour. Make this
holiday extra special with our new limited edition Snowman
box.
Guylian’s Temptations
Snowman – 150g
(about 14 chocolates)
New Valentine Range for 2016
Guylian reinvented the Praliné Hearts range for 2016.
From now on, the chocolate shell features the artistic touch of our
Master Chocolatiers: the artisanal Guylian marbling. The Praliné
Hearts will no longer be wrapped in foil, so the consumer can
admire the beautifully crafted hearts as soon as the box is
opened.
Each chocolate Heart chocolate is filled with our signature
hazelnut praliné that is known from our Sea Shell
chocolates. The exquisite and decadent taste comes from
finely crushed, caramelized and roasted hazelnuts that
are blended with the finest Belgian milk chocolate to form
that praliné filling that the world has come to love.
The new range of Praliné Hearts will be available in 3 weights: 42g (4 chocolates), 84g (8 chocolates)
and 105g (10 chocolates).
Praliné Hearts
42g – 4 chocolates
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Praliné Hearts
84g – 8 chocolates
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Praliné Hearts
105g – 10 chocolates
Chocolaterie Guylian N.V.
About Guylian
Guylian is the market leader in boxed chocolates in Belgium. Founded in
1960, today Guylian has a team of 250 employees, and produces a wide
range of Belgian chocolates in a state-of-the-art factory in SintNiklaas (Belgium), whilst still respecting its traditional
chocolate-making heritage.
Around the world, Guylian is synonymous with high
quality Belgian chocolate. A unique blend of WestAfrican cocoa beans forms the basis of its premium Belgian
chocolate,
made
with
100%
cocoa
butter.
Guylian exports to more than 120 countries across Europe, Asia,
Oceania and the Americas and is available in 75% of travel retail shops,
where 12% of our turnover is made. Guylian is the nr. 1 best sold Sea Shell
chocolates brand in the world and the nr. 1 best sold Belgian boxed chocolate brand in travel retail,
Guylian is continuously in the top 10 best sold confectionery brands.
The Belgian Sea Shell Chocolates are Guylian’s star product. The hazelnut praliné filling is still
produced according the unique recipe in the age-old traditional manner, a heritage of the company’s
founding father. The secret method of roasting and caramelizing hazelnuts gives Guylian chocolates
their signature taste.
Guylian’s commitment to conservation
Marine life is threatened around the world. Project Seahorse is
dedicated to preserving seahorses and other marine life across the
world. Guylian provides vital long term support for this crucial work
and has been a major partner since 1999.
Seahorses function as flagship species for a wide range of marine
conservation projects. These magical but fragile creatures are a good indicator of healthy coastal
ecosystems.
The recently launched app and website ‘iSeahorse’ empowers civilians to upload their observations
of seahorses in the wild and thus contributing to the conservation of these endangered species.
Every time you buy a box of Guylian Belgian Chocolate Sea Shells, you help to save seahorses and
the seas.
More on www.projectseahorse.org
FOR FURTHER INFORMATION, PLEASE CONTACT
Mieke Callebaut - Sales & Marketing Director Europe/USA, Chocolaterie Guylian.
Tel: +32 3 760 97 00 - e-mail: [email protected] – www.guylian.com
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Chocolaterie Guylian N.V.