Guylian Sea Shells

WELCOME
to the sweet world of
History of Guylian
1958: it all started with love...
Guy and Liliane combined their names and started Guylian
in Sint-Niklaas, Belgium
Family owned company
Exceptionally marbled Belgian Chocolate Sea Shells
Facts and figures
• One production site in Belgium >27000m²
• Daily production of more than 75 tonnes
• 6 international sales offices (USA, UK, Germany,
Portugal, Spain, China)
• N° 1 manufacturer of boxed chocolates in Belgium
• Export to 120 markets via distributors and/or direct with
operators (travel retail)
• Since 2008 subsidiary
of Lotte/Korea
Global Presence:
> 100 countries worldwide
Guylian World wide company Sales
100 MIO €
• TOP 5 Key markets:
– UK
– Germany
– USA
– Australia
– Duty Free EU + ASIA
• Growth markets:
– South Korea
– China
– Japan
– Latin America
– Middle East
International success
Only Belgian boxed chocolate
company in top 10
Guylian Sea Shells nr 3 best
distributed Boxed Chocolate brand
in Travel Retail
in 70% of all worldwide TR shops
high brand awareness*
top 10 of the most liked brands
(*Source: Generation Reports- NielsenAztec-IRI USA 2005-2012)
Guylian chocolate seashells
Guylian’s superior quality of its
core product:
1/ Fine Belgian chocolate
2/ W. African cocoa beans
3/ Turkish hazelnuts
4/ 100% cocoa butter
5/ No additives
6/ Only natural ingredients
Discover our ingredients
Guylian SEA SHELLS
>made the Belgian way and tradition<
100% Pure Cocoa Butter
All Guylian chocolate is made with 100% pure cocoa butter.
This critical ingredient gives the chocolate the desirable creamy
taste and superior “melt-in-your-mouth” texture, better known as the
Guylian Experience.
All Guylian chocolate is made luxuriously rich from an
exceptional blend of the best West African cocoa beans.
Discover our ingredients
Guylian’s famous praliné filling is unique in many aspects:
fresh hazelnuts, roasted in house in the age-old traditional
method.
Guylian's hazelnut praliné filling is still made with the original
recipe of our founder Guy Foubert.
this unique praliné flavour
delivers unforgettable
taste experience
Nutritional information
Halal (Arabic: ‫ لالح‬ḥalāl, "permissible") is a term designating
any object or an action which is permissible to use or engage in,
according to Islamic law. Also used to designate food seen as
permissible.
Halal foods are foods that Muslims are allowed to eat under
Islamic dietary guidelines.
The opposite of this word is haraam.
Nutritional information
Kosher foods are conform to the
regulations of kashrut.
Food that may be consumed according to
Jewish law is termed kosher , (Hebrew
term kashér (‫ָׁשר‬
ֵ ‫)ּכ‬, meaning "fit“.
D
Dairy
All foods derived from or containing milk
are considered dairy, or milchig (Yiddish).
They must come from a kosher animal.
All ingredients must be free of meat
derivatives.
Nutritional information
Vegetarianism is the practice of abstaining from the
consumption of meat – red meat, poultry, seafood and the flesh
of any other animal.
Strategic positioning of core products
why do consumers buy chocolates?
Care
Bonding
Fun
Convenience
Own
consumption
Pleasure
GIFTING
SHARING
SELF
Status
Distinction
“Souvenir”
INDULGENCE
What does Guylian offer ?
Strategic positioning of core products
Gift boxed chocolates
Individual wrapped chocolates
Chocolate bars
Seasonal specials
Gourmet products
What does Guylian offer ?
Strategic positioning of core products
the Brand’s Promise
GREAT TASTE !
the Message
THE WORLD’S FAVOURITE
BELGIAN CHOCOLATE
Guylian Sea Shells
with praliné filling
- THE ORIGINALfilling of finest milk chocolate mixed with caramelized roasted hazelnuts
The World's Favourite Belgian Chocolate Sea Shells. Each
carefully crafted chocolate creation is a blend of delicious white,
milk or dark Belgian chocolate, made from the finest cocoa
beans and only the best Mediterranean hazelnuts. Perfectly
sculptured into delicate sea shell shapes, these distinctive
marbled Belgian Chocolates with Original Praliné filling are a
delight for premium chocolate connoisseurs everywhere.
Sea Shells Extra
One of the current market trends is a growing demand for
dark chocolate linked to its proven health benefits.
Guylian has now created an item in this fast growing
segment, as a line extension of its core brand, the famous
praliné filled marbled Sea Shells. The Guylian Sea Shells
Extra Dark have a shell of extra dark (74% cocoa) Belgian
chocolate, rich in antioxidants, and are filled with a home
made new dark roasted hazelnut praliné recipe.
Sea Horse Chocolates
Guylian presents a new luxurious gift concept
combining the beautifully sculpted marbled and dark
seahorse chocolates. Each seahorse chocolate is made
with 100% pure cocoa butter and Belgian chocolate, and filled
with our signature recipe; a luxuriously creamy chocolate
praliné,
Guylian Seahorse chocolates are available in a luxurious gift
boxes or for informal every day gifting or self-indulgence
Guylian offers the Original Praliné seahorse chocolates in
smaller packs.
Sea Horse Vanilla
!!! NE
W !!!
Guylian Milk & White Seahorse chocolates with
smooth Vanilla cream filling
The most popular Guylian Sea Shell shape, the Sea Horse will be available in
a new flavour in 2013. These new Sea Horse chocolates will be made from
the best milk or white Belgian chocolate and filled with a smooth white
chocolate cream, flavoured with vanilla. The subtle flavouring of
Madagascan vanilla creates a completely new experience for Guylian
Chocolate lovers.
These new Sea Horses will not be marbled but will instead be available in a
choice of either plain milk chocolate shell, which is the most popular flavour
throughout the world, and plain white chocolate which is the new trend in
the chocolate market for 2013.
Cocoa Dusted Truffles
Traditional Belgian truffles with a smooth and
intense milk truffle filling, delicately dusted with
fine cocoa powder. Going back to our roots;
Guylian’s company founders Guy and Liliane
started the Belgian family business in the sixties
With premium handmade truffles, packed in
ochre-yellow-gold square boxes.
We’re now using the same colors for this new ballotin,
expressing our 52 years of Belgian heritage and expertise.
Original box
588/012 - 200g box
La Trufflina
La Trufflina is a sheer delight for chocolate lovers. The smooth
truffles treat the palate to a memorable taste sensation.
La Trufflina is an irresistible combination of Belgian chocolate
truffles with a smooth milk chocolate truffle filling.
Each truffle is enrobed with the finest milk, white or dark
Belgian chocolate and delicately sprinkled with fine chocolate
flakes. An unparalleled chocolate dream.
La Perlina
La Perlina Dark Truffles are specifically made for Asian consumers who
favour dark chocolate. The milk variety is mainly sold in Europe, the USA
and Australia.
We’re proud to once again have a superior new gourmet chocolate in our
range, which is a 100% Belgian product. We go back to our roots - Guylian’s
company founders started the Belgian family business with premium
handmade truffles – and back to what premium chocolate is all about; high
quality ingredients and great taste
Perlines
Truffles
A new chocolate line from 2012 : a smooth centre made of a
blend of the signature Guylian hazelnut praliné and creamy
milk chocolate truffle filling, enrobed with finest Belgian milk,
dark or white chocolate, and beautifully decorated with fine
chocolate lines.
Opus
a symphony of 8 masterpieces in finest
belgian chocolate with different fillings
Opus is an exquisite Guylian symphony of eight masterpieces in finest
Belgian Chocolate. Only the very best ingredients are used to seduce your
senses with delicious aromas and incomparable flavors. From hazelnut
praliné to the creamy, crisp and rich milk chocolate truffle.
The Opus assortment features a new white packaging design with a light
pink swirl and elegant lines to give the range a younger, more modern,
feminine and premium gift image. The new packaging design is now in
line with Guylian’s Original Sea Shells and La Trufflina, to strengthen the
in store presence of the Guylian family products.
Opus
Crème cappuccino
MOONLIGHT SONATA
by Beethoven
Cappuccino roasted hazelnut
MAGIC FLUTE by
Mozart
Chocomousse
MANON by
Massenet
Gianduja
TOCCATA and
FUGUE by Bach
Smooth truffle filling
AIDA by G. Verdi
Orange cream
Roasted Hazelnut
THE DAUGHTER OF THE
REGIMENT by Donizetti
MADAME BUTTERFLY
by Puccini
Nougat-Praliné
ROMEO AND JULIET by
Gounod
Praliné Hearts
heart shaped chocolates with hazelnut praliné filling
Guylian
Luxury Belgian Collection
In the assortment segment Guylian broadens its range of luxurious gift
boxes with Luxury Belgian Collection. The new refined selection combines
Guylian’s favourites; Guylian seahorse chocolates Original Praliné, Opus
Belgian Pralines and La Perlina Milk Truffles.
The gold foil logo, the cocoa powder decoration, the dark brown ribbon with
the elegant name Luxury Belgian Collection makes this luxurious box the
perfect gift to delight your family and friends.
The new range is available in 4 gift formats: 192g popular square box (16
pieces), 258g (24 pieces), 517g (48 pieces) and 717g (64 chocolates).
1. How to store Guylian chocolates?
1.
Temperature: 18°C (65°F)
2. Humidity 55%
3. Dry cellar
4. In original packaging or hermetically sealed box
5. Needs odourless environment (no smells)
6. 12 months shelf life; 18 months Guylian Bars
2. Why can Guylian chocolate melt?
Melting degree=quality indicator & taste sensation in mouth
Chocolate melts best at temperatures between 37-38 degrees C, which is
melting temperature of cocoa butter.
No additives. Only natural ingredients (high content of cocoa butter)
Important storage at 18°C (or 65°F)
Exceptionally storage in fridge
3. What is “fat bloom”?
1.
Temperature shock or “greying”
2. Migration of cocoa butter fat to the exterior
3. Main cause: temperature fluctuations
4. The storage temperature of chocolate is very important. Temperatures of
18°C/65°F should be respected.
5. Fatbloom doesn’t affect the taste, but the shiny glow is fading.
4. What is “sugar bloom”?
1.
A humidity shock or “whitening”
2. Migration of sugar from the filling to the outside
3. Main cause: humidity level too high
4. The storage standards are very demanding; constant temperature and
permanent control of humidity levels. Max 55%
5. Sugar bloom does not affect the taste.
5. How to recognize a real
Guylian Sea Shell?
Every Guylian Sea Shell bears the letter ‘G’,
signalling that it is a genuine Guylian
praliné.
The shape of the chocolate seahorse is
unique and worldwide legally protected by
copyright: it has its tail curling the other way
around than the seahorses in nature.
Sea Shell are
perfectly sculptured pieces of art
glossy and brilliantly shining shell
a combination three diffferent
chocolates: dark, milk and white
6. Why are Guylian chocolates the World’s
Favourite Belgian Chocolates?
The use of premium Belgian chocolates this is famous around the world
and stands for high quality.
Guylian doesn’t give in when it comes to quality:
1. the best hazelnuts
2. only natural ingredients
3. no additives
4. excellent packaging
5. day by day quality control
• The great taste in every bite.
Fine Belgian chocolate with strong cocoa taste.
Rich home made hazelnut praliné filling
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