1947 - Miller Nichols Library

VOL. 5, NO.4
Hailus End Sees
Return Of Regulars
To KMBC Schedule
With vacation periods ending the
ICMBC schedule lists the L"eturn of
the top-notch regulars which will
bring the best in radio fare
throughout the fall-winter-spring
to KlVIB C listeners.
The return of "The FBI In
Peace and War," now heard over
ICMBC on Fridays at 7 :30 p.m.,
is presented in the interest of
Proctor & Gamble's Lava Soap.
"Radio Theatre" which returned
August 25, opened with Bette Davis
and Glenn Ford portraying roles
they created in the motion picture
"A Stolen Life." "Radio Theatre"
is heard over KMBC at 7 :00 p.m.
for Lever Brothers Company in the
interest of Lux Toilet Soap and
Lux Flakes.
Returning on the same night,
Augnst 25, came "The Jack Smith
Show." Heard over KMBC at 9:15
p.m., Monday throngh Fridays.
"The Jack Smith Show" is sponsored by Proctor & Gamble for Oxydol.
Ozzie and Harriet
"1 he Adventures of UZZle ano
Harriet," that delightful domestic
comedy series starring Ozzie N elso11
and wife Harriet Hilliard, returned
Sunday August 31 at 4p.m. "Ozzie
and Harriet" is sponsored by the
International Silver Company.
During the first weeks of September three old favorites are
scheduled to return to KMBC. On
September 7, "The Hour of Charm"
returns for the Electric Light and
Power Companies. The program of
Phil Spitalny and the All-Girl Orchestra and Chorus will be heard
at 2 :30 P.M., Sundays. General
Foods Corporation will present
"The Baby Snooks Show" with
Fanny Brice in the interest of
Je110 each Friday evening at 8 :30
p.m., starting September 9. And
on September 11, the Electric
Auto-Lite Company will bring back
"The Dick Haymes Show" which
will be heard over KMBC each
Thursday at 7 p.m.
SEPTEMBER. 1947
MERCHANDISER
KMBC Originates Dinner Bell Roundup Before
Capacity Crowds At Missouri State Fair
KMBC To Attend
Kansas State Fair
Plans to present daily broadcasts of the KMBC Dinner Bell
Roundup from the grounds of
the Kansas State Fair in Hutchinson, have been formulated.
KMBC talent, including much
the same group who attended
the lVIissouri State Fair at Sedalia, will be present to give
Kansans a c1aily radio broadcast of the KMBC Dinner Bell
Roundup, Monday through Friday starting September 15.
Heading the gl'OUp of KMBC
personalities and entertainers
will be Phil Evans, KMBC's director of farm service who will
broadcast his daily reports direct
from the fair grounds.
Thousands of Missourians saw
and heard stars of the KMBC
Brush Creek Follies in person when
the KMBC Dinner Bell Roundup
was broadcast from the Missouri
State Fair at Sedalia, August 18
through August 22.
KMBC's participation at the Sedalia fair featured many of it:1
I
top personalities in daily 1% -hour
free shows, 55 minutes of which
were broadcast during the noon
hour.
In a 50 by 80 foot tent on the
fair's midway, the daily shows attracted overflow crowds, and loud
speakers enabled spectators who
could not find seats inside the tent
to hear the show from the outside. I
Phil Evans, Director of the
KMBC Service Farms, whose "Feed
Lot Chats" at 12 :55 p.m., were
pmt of the show-broadcast, headed HEADLINERS
up the KMBC delegation. Phil was
Phil Evans, left, KMBC's Director of Farm Service broadcast his daily portions
kept
busy
shaking
hands
with
Misof the KMBC Dinner Bell Roundu.'l from the State Fair grounds at Sedalia
Hall Brothers, Aand Hiram Higsby, right, emcee of the Dinner Bell Roundup led the cost
merica's out-standing souri farmers who listen to his
gre!;Llil';' carci manll- "Cha Ls" allU IWs u; ,ui a.m., ''1'\0'
in presentl ·~I a tuii hour anci a naif of enterTainment tno, was weii received
facturet', with head- Counselor" broadcasts for The
by those who attended the Missouri Fair.
quarters in Kansas
City, has renewed :5ponsorship of
"Readers Digest-Radio Edition" on
KMBC for the coming year.
Heard over KMBC each Thursday evening at 8, "Readers DigestRadio Edition" pres'~nts, from the
pages of the most widely read
magazine in America, the storie;;
Hiram Higsby, widely known to
and articles everyone enjoys, enKansas and Missouri radio audiacted by the great est names of
ences, has returned to KMB C. He
stage and screen.
has taken over his duties as masterRichard Kollman, stage amI
of-ceremonies of the KMBC Dinner
radio actor with a formidable record OVER WITH A BANG . . .
Bell Roundup and will serve in a
as a legitimate producer, directs
Above, left to right, Jed Starkey, KMBC's dry wit from Cinquapin Holler; like capacity when the KMBC
and emcee's "Readers Digest."
Don Sullivan, KMBC's romantic cowboy singer; and Colorado Pete, who has i Brush Creek Follies two hour radioKollman made his radio debut in
the flashingest smile this side of the Rockies, went over with a bang with stage sho\\", goes into its 11th big
1934 as thp. star of a daytime serial
the folks who attended the Missouri State Fair and heard the KMBC Broad- season in Octobel'.
on CBS.
cast of the Dinner Bell Roundup direct from the fair grounds in Sedalia.
Higsby returned to KMBC after
Marx Loeb is th,~ producer of
a highly successful radio career
the especially writtE n radio adap- Staley Milling Company.
I KMB~'s c~lte ,Sister team, for theil' in Oklahoma City where he detations and Tom Shirley the anIt was old home week for Hiram favonte hIllbIlly numbers.
veloped such outstanding programs
nouncer. The music is by Jack Hig':,;by, who returned to KMBC
\Vhen the curtain rang down Oi1 as the Bluff Creek Follies, and the
Miller and his orche"tra.
several weeks HgoO after an absence the last pel"formance, everyone Oklahoma Roundup, which became
. It was a swell shew a CBS coa~t-to-t'oast feature.
of several years. Hiram, who em- agreed.
Given his start as a performer
ceed the State Fair show-broau- before a grand audience.
by Sit· Harry Lauder in Topeka,
casts, was remembered by many
ICan:;u;..;, Hiram Rigsby soon began
for his Dinner Bell Roundup and
his radio work at KMBC. In 1925
KMBC Brush Creek Follies broadhe went to WLS in Chicago, wherr
casts of several years ago.
h(~ Was starrell as "Radio's Original
TO}JR on Midway
Ruhe," and headline(\ a 14-stat~
The KMBC broadcasts fro111 Sctout' of the National Barn Danel'.
rlalia were one of the most popular
A collectioll of :;P0l"ts stories and· In 1n:W, Hiram Rigshy retul"lwrl
, events on the midway, and affnrdell
allenlotL,s, "Thl'Y NIake l\Ie Laug'h," • tf' KMBC and with hi~ (luick-witted
many fair g'oers their first OPPOl'authored
by Sam Molen, KMBC'" IJatt~'!'. his unusual harnlOnic:a
tunity to see and hear in person
·
f·
t
·11
1 i playmg, and his songs. bccun1l' one
fA"
the KMBC starR they've listened to I tI n'cto!' II STM!'.S WI appear Ill':~ . l' th II
. 0
I'
eart 0 .'1.ll11'rH:a's most
fur years OIl the radio.
munth. Althoug'h not a joke honl;, l'opulm. radio Pl'rfl)rnwr:;.'
'
The Rhythm Riders, KMBC's 4- mo:;t of th(~ talc,s related by lVlolell
man group were particularly well in the ~ 10 page ('ollectinn are of a
like'!. And the crowds were wowed htlll1orons vein.
by the KMBC Tune Chasers, who
"Thl'Y Make NIP Laug-h" is Mofeature a washboard in addition to len's first bO'lk, howc>vel', h(' has
the standard musical instruments. authored numerous article:; for naColorado Pett', who has bl'ell tional puhlicao:ions. Named by Tlw
featUl'ed on the KlVIBC Brnsh Sporting News as th(' l1Umhl'1'-Olle
A IlPW featul'pd vocalist .JimlllY
Creek Follies since its beg-inning sports C0I1111U:'ntator of the mid- Rich, has iJ(lt1ll udded to Kl\IBC\;
nearly 11 years ago, won his list-, west for 194G Sam Molen presents popular "Rhymaline Time" proBACK IN HOLLYWOOD . . .
elwrs as usual, with his flashy two daily ~po"b-;ca~ts over KMBC. )!ram which IS heard Monday
The Texas Rangers, KMBC stars of radio, stage ,and scre'm are back in golden-tooth smile, his g-nitar and at 6: 10 p.m., for the Standard Oil through Saturday from 7 :45 to
Hollywood, where they have just completed their first post war western for cowboy songs. Resounding applause Comvany anci at 9:40 p.m., for the 8:15 a.Ill., for the Katz Drug ComColumbia Studios. This one is titled liThe Last Roundu!J" starring Gene met .J cd Starkey and hiB dry, wry Standard Oil Company on Sunday pany.
Autry. The Texas Rangers are heard over KMBC twice daily, Monday through i humor. Don Sullivan ancI his cow- and for Ber} Eerry-Century Motor:;
Jimmy, who has been singin.~
Friday at 7 a.m. for the B.C. Remedy Company and again at 5 p.m. for [. boy songs went over with a bams' on Monday, Wednesday and Fri- profcRsinnally for four years came
Grennan Cakes.
and everyone loved Millie and Sue, day.
to KMBC from \VS1\1, Nashville.
Hall Bros. Renew
Readers Digest On
KMBC for 52-Weeks
Higsby Returns To
M., (. "Dinner Bell"
And "Brush (reek"
i
I
KMB( S,Jorfs Head
Has Book Publshed
New Vocalist For
"Rhymaline Time"
Paqe 2
SEPTEMBER. 1941
HEARTBEATS
Tom's first job with the Oklahoman was reading exchanges for
State Press columns and HAll Over
Oklahoma," which dealt with freakish and human interest stories.
After six months of rea.ding exchanges, Tom was made an Oklahoma City Times reporter, writing
city briefs and obituaries.
VOL. 5, No.4
- - - - -'.'- - - - Then came the climb up the
Published with the editorial purpose of furthering the reputation, the distribution and
! ladder with a session of police resales of KMBC advertisers as well as fo oller a means 01 inlormative news conporting, covering the federal buildcerning the activities 01 KMBC and 01 the radio industry, our free system
ing and the courthouse until he
broadcasting dedicated to serving the home and the nation in peace as in war.
was placed on special assignments.
A highlight of this type of reporting took place when Tom boarded
Herewith are lister! new program conKMBC and KMBC-FM
tracts over KMBC taking effect between
the U.S.S. Oklahoma City, a light
May 31, 19+7 and August 17, 1947.
of Kansas City
cruiser, during the war as the
MIDLAND BROADCASTING COMPANY
Daily Oklahoman war correspond- Land-Goddard Chevrolet Company,
sponsoring The Tune Chasers,
Arthur B. Church, Presidenf and General Manager
ent with the navy.
Karl Koerper, Vice President and Managing Director
Working with J. I. Meyerson dur- starting May 31, 1947, 7:30-7:45
a.m., CST, Tuesday, Thursday and
Sam H. Bennett, Vice President and Director Sales
ing War Bond Drives gave Tom
his desire to enter the field of Saturday.
promotion. One Bond drive was Garst & Thomas, for Hybird Seed
Published by the KMBC Sales Promotion Department
conducted to sell $45,000,000 in Corn, sponsoring Grain and Produce
Tom Rucker, Director 01 Promotion, Press Relations and Merchandising
War Bonds to meet the purchase Markets with Phil Evans, starting
W. K. Rodot, Editor
price of the U.S.S. Oklahoma City, June 2, 1947, 12:30-12:35 p.m.,
a gigantic feat which they accomp- CST, Monday through Friday.
Nationally Represented By
lished in just one day.
Dun Gaines Super Poultry Market,
TOM RUCKER . . .
FREE & PETERS, INC.
KMBC Director 0# Promotion
In 1944, Tom conducted pub- sponsoring the KIVIBC Happy KitSAN FRANCISCO (4)
NEW YORK (22)
CHICAGO (1)
Thomas Alvin Rucker, KMBC's licity for a three week statewide ehen with June Martin, (renewal)
180 N. Michigan
444 Madison Ave.
58 Sutter
director of promotion, merchandis- tour for WKY, which covered 9:30-9:45 a.m., CST, Saturdays.
Sutter 4353
Plaza 5-4130
Franklin 6373
ing and press relations, perhaps is twenty three cities to acquaint the! The Studeba){er Corp., sponsoring
DETROIT (26)
HOLLYWOOD (28)
ATLANTA (3)
the only man who ever started a public with the WKY 915 foot· the KMBC News with ErIe Smith,
322 Palmer Bldg.
3463 Penobscot Bldg.
6331 Hollywood Blvd.
newspaper career as a columnist tower. To say that it was success- (renewal) 6:00-6:10 p.m., CST,
Cadillac 4255-4256
Hollywood 2151
Main 5667
ful would be putting it mildly. The Tuesday, Thursday and Saturday.
and worked his way down.
FORT WORTH
It all happened back in 1932 915 foot tower was the talk of the Standard Oil Company, sponsoring
406 W. 7th Street
when Tom, then 19, was consumed state for many months due pri- KMBC Sportscast with Sam Molen,
Fort Worth 3·1234
by a burning desire to become a marly to the unusual and inter- (renewal) 6-10-6:15 and 9:40-9:45
newspaper reporter. Aided and esting advance publicity which p.m., CST, Sundays. KIVIBC Sportsabetted by his father, a reporter Tom placed in the twenty three casts, with Sam Molen, 6:10-6:15
.
on The Daily Oklahoman, Tom cities.
p.m., CST, Monday through Saturwrote newspaper stories for 18
In 1944 Tom was employed by day. (renewal)
months which were submitted un- WKY as its one man promotion Gray & Soule Service Station, for
del' his fathers by-line. The first i department. In less than two years Goodrich Tires & Tubes and SerWe lwve reprinted beloUJ, an ed'itorial which ran in the few stories required complete re- he built the department to five. vice, sponsoring the KMBC News
Julu 14, issu,e of Drug Trade Ne'ws. It is most grati/-uing to vision by the elder Rucker but at men and had been largely res pOll- with Jack Benton, starting July 28,
the end of the 18 month young Tom sible for garnering for the station 1947 , 11 :00 - 11 :0 5 p.m., CS T, Monthose oj us in the radio indu8try to see one of the "voices" was turning out stories almost as an impressive series of national day, Wednesday and Friday.
of those who pay a major portion of the cost of 'radio br'oad- well as his father. It was then that awards which included: 2 Variety Forum Cafeterias, sponsoring "VaTom's father decided it was time Awards; 2 National Safety Councastin.q, by sponsorsh}p of prO{fram.c;, present its views on a for his son to get the basic funda- cil Awards for Farm Safety; Bill- riety Fail''' (renewal) 4:30-4:45
p.m., CST, Monday, Wednesday and
subject which UJould affect the life of every freedom loving mentals of the newspaper business board Awards: The 1946 DuPont Friday.
and so he placed him with the A ward for the WKY VD CamAmerican.
10klahoman-starting right at the paig;n, and 2 Ohio State Honorable. John Taylor'S Dry Goods Company,
I bottom.
Mentions.
'sponsoring "Joanne Taylor's FaTom was born in Oklahoma City
As KMBC's d'Ire ctor 0 f prOl11O- I shion Flashes," (renewal) 9:00-9:15
where he attended the Oklahoma tion Tom is responsible for the a.m., CST, Monday through Satur(Reprinted b'om July 14, 1947, Dr'ug Trade News)
City Public Schools and Oklahoma many activities which keep the day.
Col gat e, Palmolive,
. City University. He also attended name of KMBC advertisers and
Peet Co., for Shaving
The fact that Senator White's legislative move to slap Central State Teachers College, at their sponsored products before the
C
rea m, sponsoring
Edmond, Oklahoma and spent sev- public which results in increased
curbs upon radio has met with opposition both from the eral summers studying at the sales.
"Mr. & Mrs. North"
starting July 1, 1947,
Fede'ral Communications Commission and the broadcasting University of Colorado, in Boulder. Tom and his very charming and
p.m.,
CST, Tuesdays.
companies would seem sufficient to cast serious doubt upon At the tender age of 9, Tom got attractive wife, a former school- 6:30-6:55
his first job (unbeknown to his teacher, have two children; Carol, BC Remedy Company, sponsoring
its soundness and desirability. FCC Chairman Denny char- folks) cleaning spittons in a drug who will soon be six and Tom Jr .. "The Texas Rangers," 7:00-7:15
acterizes it as Ita serious limitation on free speech." And, store. The end of the job came who has been nicknamed "Titanic" a.m., CST, Monday through Friday.
rather abl'utly when one day young by his father.
(renewal)
to clinch the matter, he insists that, so far as the Commission Tom came home with a tummy Next month meet John McDer- Peter Paul, Inc., for CandY and
is concerned, "there is no urgent need for the legislation ache and his mother discovered his mott, KMBC's director of special Gum, sponsoring the KMBC News
unglamorous occupation. He had features, whose KMBC broadcasts with John Farmer, starting July
proposed."
been taking his weekly stipend in cover all events of particular in- 29, 1947, 12:01-12:10 p.m., CST,
sodas and that day he had just terest to those in the Heart of Tuesday, Thursday and Sat~l'(lay.
one too many.
America.
Peter Paul, Inc., for Peter Paul
candy and gum, sponsoring the
Niles Trammell, National Broadcasting Company presiKMDC News with Erle Smith,
dent, says that if Senator White prevails, "an autocratic or
starting July 30, 1947, 6:00-6:10
p.m., CST, }Ionday, Wednesday and
dictatorial government could determine what the people
Friday.
~UCING
0'
0'
Trades Speak Up
FREEDOM OF RADIO
***
------------------
J
shall see and what they shall hear when television becomes
an established service." No agency of government, he quite
properly insists, should be in position "to intimidate broadcasters as to the kind of program service they must render
the public."
***
; •
Standard Milling Company,
for
Aristof;
~lour, sponSoring. the
KMBC Happy Kitchen with June Martin,
starting June 3, 1947, 9:15-9:30
a.m., CST, Tuesday, Thursday and
Saturday.
. .• ••
.• • . .
!
The fact that radio has become a vital factor in the·
formulation of public opinion is tantamount to saying that
it is a vital factor in the preservation of American democracy.
Obviously, it must be free and unhampered.
--j,
lJM~
Cudahy Packing Company, for
Deldch Margarine, sponsoring the
KMBC Happy Kitchen with June
Martin starting June 4, 1947, adds
Wednesday 9: 15-9 :30 a.m., CS1',
to present Monday and Friday
sponsorship.
***
Freedom of speech is a basic Constitutional concept, and
must be protected and defended agaim,t any and all forms
of abridgement or emaSCUlation, however wen intended these
may be .
***
We have high respect for Senator White'H record as a
conscientious servant, but this time it looks like FCC and
Mr. Trammell have the preponc1eraance of logic and reason
on their side.
Coca-Cola Company, sponsoring
"The Pause That Refreshes On
The All'," starting August 17, 1947,
4:30-5:00 p.m., CST, Sundays.
-
---.~--
-
"With a figure like that she doesn't have to be able to sing!"
General Foods Corp., for Posts
Rai.sin Bran & Bran Flakes, sponsorIng "W endy Warren." starting
June 23, 1947, 10:00-10:15 a.m.,
CST, Monday through Friday.
~ampbell Soup Company, sponsormg "Club 15" starting June 30,
1947, 5::10-5:45 p.m., CST, Monday
through Friday,
~am~?ell Soup Company, sponsorIng
Robert Trout with News"
starting June 30, 1947, 5:45-6:00
p.m., CST, Monday through Friday.
,,
SEPTEMBER, 1947
Paqe 3
HEARTBEATS
Two Daytime. Serials
Plug Blu·White Offer
Tieing in with
:me of the biggest
news events of the
year, the marriage
of Princess Elizabeth, the Manhattan Soap Company, makers of BIu-White are
offering a "Royal Princess Bridal Wreath Pin" to listeners
who send in 25c and a Blu-White
box top.
The offer will be made on
two dramatic daytime serials,
from Friday, September 5,
through Friday September 19.
The two serials which are heard
over KMBC are "Evelyn Winte1's" 8 :30 a.m., lVIonday through
Friday and "Rose Of My
Dreams," 1 :45 p.m., Monday
through Friday. Grocers are
urged to have an ample stock
of Blu- White Flakes on hand
to meet the extra demand.
Ginny Simms Stars
In New Musical
For (oc8-(0Ia
Ginny Simms has
returned to KMBCCBS to sing under
the baton of maestro
Percy Faith and his
orchestra in a new half-hour of
captivating songs and colorful arrangements titled "The Pause That
Refreshes On The Air."
The new musical, which began
August 17, is heard over KMBC
each Sunday at 4:30 p.m. and is
sponsored by the Coca-Cola Company.
The combination of Mr. Faith,
an outstanding radio conductor in
the field of light concert and popular music, and Ginny Simms' quiet
and graceful interpretations of
popular tunes, make "The Pause
That Refreshes On The Air" repre-
KMBC News And Sports
Returns To 6: P.M.
The early evening KMBC
News with ErIe Smith, KMBC's
news editor,· is now heard at
6: 00 p.m., followed by Sam
Molen at 6:10 with "Today's
Sports Hi-Lites."
The 6:00 p.m., KMBC News
broadcast is sponsored by Peter
Paul on Mondays, Wednesdays,
and Fridays;· by Studebaker on
Tuesdays, Thursdays, and Saturdays; and by Butternut Coffee
on Sunday. Sam Molen and
"Today's Sports Hi-Lites" is
sponsored by Standard on,
Monday through Sunday.
L.._ _ _ _ _ _ _ _ _ _ _ _ _....l
Gray And Soule
Sponsor 11 :pm KMB(
News With Benlon
KMBC's 11 P.M. News with Jack
Benton is sponsored Mondays,
Wednesdays and Fridays by Gray
and Soule, One Stop Service, 15th
and McGee, Kansas City, Missouri.
Gray and Soule bought the popula·r newscast to plug the B. F.
Goodrich line of pl'oducts, and their
own complete motor car service
features.
Benton, youngest member of the
KMBC news staff, came to the
i station after several years' ex-
1NADiP;p; ;~~~~r:~~;it;enews
~' ~CtsrI?o,/II Sunday News Block
D
1\
PEGGY STANLEY
• . .
This lovely young lass ;s a "regular"
in the cast of "Perry Mason" weekday
detective drama heard over KMBC
Monday through Friday at 2:30 p.m.,
for P & G's Spic and Span. Lucky,
Lucky, Perry Mason.
-, 'Il~) WilhFar~~~~~~~~e~_
"Heartbeats" reads the grocer trade
papers and condenses into this column
the information that it feels will be of
interest and assistance to today's busy
retail 2'l'ocers.
THE PROGRESSIVE GROCER,
reports: "The desperate food situation abroad will lend emphasis to
conservation and home canning for
some time to come. This means a
continued demand for canning accessories-jars and glasses, rubbers and rings, etc. However, to
get your share of this' business you
have to do more than carry a stock
cf canning accessories. Your customers will look to you for practical tiugg;etiLiolls." J-u~y, 1~47, Page
65.
Nut Coffee's sponsorship of the K M B C
Sunday news schedule
was announced by
Sam Bennett, KMBC vice president
and director of sales.
Edward J. Creighton Jr., sales
and advertising manager, represented Butter-Nut in the renewal
negotiations. Butter-Nut, owned
by Paxton-Gallagher, Omaha, has
sponsored KMBC's complete Sunday news schedule since 1943.
John Farmer, KMBC news department staffer, handles the six
Sunday Butter-N ut newscasts at
7:15, 9:'15 a.m.; noon; 6:00, 9:30
and 11 :00 p.m.
Farmer, the son of a Missouri
newspaper family, gained recognition for his press service when he
beat other services several minutes
with the hot news of the Pender-
•
HOW IT WORKS . • .
Jack Benton, KMBC newsman, left, explains the workings of one of the four
KMBC teletypes that bring the services of both the Associated and United
Press into the KMBC newsroom to Chuck Soule, center and Mike GraYt right
who now sponsor Benton's 11: p.m. newscast on Mondays, Wednesdays and
Fridays.
Alan Ladd To Visit
LUI Radio Theatre
One of HOP~"Nood'£ leading ~('­
tors, Alan Lalld will visit the Lux
Radio Theatre Monday, September
22, at 7 p.m. over KMBC, when
"Radio Theatre" will present a
radio adaptation of "Two Years
Before the Mast."
perience as news editor for other
Missouri radio stations.
Benton's growing popularity received anotheI' shot in the arm
during the vacation season when he
filled in for Erle Smith, KMBC
ne'.vs ~hief, and f()'i .J I)hn 1<'fH'1Y] PI',
news department personality.
Now, the 11 P.M. news is a case
of a veteran working for veterans.
Benton served in the armed forces
as did the two sponsors, Mike Gray
and Chuck Soule, who purchased
their business a year ago.
SUPER MARKET MERCHANDISING, reports: "Bad weather,
disease and a large proportion of
young sows among the breeders,
are responsible for many little pigs
being lost this spring. The American Veterinary Medical Association
reports that there probably will be
less pork this fall and winter than
consumers have had since the end
of price control. Last summer, a
lot
of hog producers sold off old
PAULENA CARTER
sows for a good price and used
Two new five-dayPaulena is the 17-year. old concert younger ones for breeding stock.
a-week programs ... :.'
"Club 15" e~ceed by
pianist heard on "The Ford Showroom" As a result, there will likely be
Bob C r 0 s b y, and
. •.
over KMBC Wednesday nights at 7:30. shorter supplies of pork for another
•
year or more." .July, 1947, Page 19.
"Double or Nothing,"
She was leatured at the San Francisco
NATIONAL GROCERS BULLEpaymastered by W'alter O'Keefe
and New York World's Fairs . .. one TIN, reports: "Want some canning
are no,,,. being presented on KMBC
reason why attendance records were sales help? For writing on your
by the Campbell Soup Company.
letterhead, The Bernardin Bottle
"Club 15," sponsored by Francobroken we'll bet.
Cap Company will send you a com
American Spaghetti, is heard over
plete kit including price cards,
KMBC Monday through Friday at
mass display cards, display ban1 :30 p.m. The program, with Bob
ners, shelf strips, No. 63 bottle
Crosby as singing host and mastertop cards, some 'Home Canning
of-ceremonies, Margaret Whiting
Tips' booklets, and a Good HouseI and Patti Clayton as the femme
I keeping
ad easel display." July,
vocal stars, and the MOdern. aires,
·1947, Page 81.
1 outstanding rhythm quintet, preNEW ENGLAND GROCERY &
sents fifteen gay minutes of modMARKET MAGAZINE, reports:
ern mu::;ic and song five days a
"Here's a good sign! Tomato growweek.
ers in Texas are protesting the
"Double or Nothing," sponsored
ll-cent-a-pound price being offered
I jointly
by Campbell's Soups and
by shippers' buyers as the price
Fl'anco-American Beef Gravy, is
they will pay fOl' the current crop. BUTTER-NUT NEWS . . .
heard over IOIBC Monday through
Growers claim that a more reasonJohn Farmer, righf, gets the news 01 Butter·Nut Coffee in the Butter-Nut l"riday at 1 :00 p.m. Versatile fUllable solution would be a steady supplant at Omaha, Nebraska, Irom Edward 1. Creighton, Jr., lelt, Butter-Nut ster, Walter O'Keefe serves as the
ply of good quality tomatoes at
sales and advertising manager. Butter-Nut recently renewed its KMBC Sunday big-hearted quizzatorial paymaster,
from five to seven cents a pound
news schedule, which Farmer prepares and de/iyers.
weighted down with folding money
field run. If more growers believed
for the smart contestants. All eonin the same philosophy, food prices gast guilty plea and sentencing. He
testants are selected from the
would automatically move to more spent two war years in the marines.
studio audience and all are eligible
NeWi:l of Buttel'-Nut's renewal is
reasonable levels." July, 1947, Page
for two supel'-duper cash prizeswelcomed particularly by Butterfor corr£!ct answers to a grand
41.
CHAIN STORE AGE, GRO- Nut dealers, who now are assured
slam question, worth $80, and a
of
the
continuing
impact
of
more
CERY EDITION, reports: "Frozen
sweepstakes question which carries
fish fillets, packed in one piece millions of Butter-Nut advertising 1. Is rayon moth resistant?
a price tag of $160 and is pyraDIANE COURTNEY
80 they can be sliced into any size impressions on coffee buyers and 2. In writing the President of the mided if unanswered.
In addition to the two new proUnited States, would it be corHere is the lovely who took Irene portions, placed in an oven or drinkers.
These additional advertising imskillet
and
be
cooked
without
degrams,
the Campbell Soup Com~
rect to use as the salutation
Beasley's place when she vacationed
pressions,
added
to
the
hundreds
of
frosting, have been announced by
pany sponsors "Robert Trout With
the single word "Sir?"
from "Grand Slam," heard over KMBC a leading Eastern processor. The millions made on coffee buyers by
Bob Hawk Answers HAWKWIZ The News Till Now," heard over
Cit 9:30 a.m., Monday through Friday package is odorless, drip-free and Butter-Nut since 1943, insure ButKMBC Monday through Friday at
for the Continental Baking Company. shaped like a standard box of can- tter-Nut dealers a brisk continuing
'sax .(; 5:45 and "Meet Corliss Archer,"
demand for Butter-Nut Coffee.
'(noARI un) sax 'Ii heard on KMBC Sunday at 7 p.m.
Mighty fine substitute don't you agree. dy." July, 1947 Page 67.
Two New Programs
By (ampbell Soup
M
Page 4
SEPTEMBER, 1947
HEARTBEATS
BerlBerry - (entury
Molors Sponsor 9:40
""Crime Doctor
U
i
Marks Up No. 7
KMB( Sportscast
Sam Molen, KMBC Sports Director, is broadcasting his 9 :40
p.m., "Parade of Sports" for
Century Motors, 1901 McGee, on
Mondays, Wednesdays and Fridays.
Purchase of the three broadcasts
weekly was handled personally by
Bed Berry, Century operator. Mr.
Berry also operates a Ford agency
at 1818 Independence, which is I
plug'g-ed on some of the broadcasts.
Century is Kansas City's Mel'cury
and Lincoln agency.
Molen, chosen last year by The
I
Seven years on
the same network,
for the same sponsor and handled by
the same agency.
That's the record which "Crime
Doctor," heard over KMBC Sunday nights at 9, chalked up with
the broadcast of August 3.
The program made its air
debut on CBS in 1940. Philip
Morris & Co., Inc., was the
sponsor, and The Biow Co., Inc.,
the advertising agency, and the
same
network-sponsol'-agency
combination continues to present one of the top detection
programs on the airways.
New Comedy Series
"My Friend Irma"
Promotes Swan Soap
At Tile State Fairs
On behalf of its
product Swan SOU}),'
Lever Brothers Com. .
pany is now sponsoring HMy Friend Irma,"
heard over KMBC each Monday at
8 p.m.
The new comedy series, which!
co-stars hlonde, curvacious Marie
Wilson in the title role and veteranmikestel' Cathy Lewis as "Jane,"
met with immediate success on its
first broadcast.
Revolving around the loves and
misadventures of two typical stenos
who live in a typical New York
apartment, the broadcasts prove
that while Irma, master of tl1e
soft (and dumb) answers that
turneth away wrath and sharptongued Jane may not be the per- THE KMBC RHYTHM RIDERS . . .
fect roommates, they are perfect
KMBC's popular radio, stage and recording stars, will provide musical enterteam-mates when it comes to radio
tainment for both the Missauri and the Kansas State Fairs. Left to rig!:t, they
comedy.
are: Yal Tatham; Ray Hudgens, leader; Howard Smith; and jc;e M::mning.
John Brown is heard as "AI,"
The Rhythm Riders are heard as featured artists over KMBC at 6:2) p.m,
Irma's job-dodging boy friend. Lief
Monday through Friday in "Western Echces" in addition to appe!Jfing as
Erickson plays Jane's boss-boy
stars of the KMBC Dinner Bell Roundup and the KMBC Brush Creek Folfies.
friend "Richard Rhinelander III,"
Hans Conded is the girls' eccentric
neighbor "Professor Kropotkin,"
and Gloria Gordon is the understanding landlady "Mrs. O'Reilly."
With this top-notch cast "My
Friend Irma" offers many a laugh
a minute.
...
..
•
'
'
GEE! I WISH I HAD ONE! . . .
Mr. Ber! Berry, leff, of Century Motors shows Sam Molen, right, KMBC's
director of sports, the quality features of the new Lincoln, on display in the
Century Motors showroom. We can hear Sam saying: "Gee, I wish I had
oneil . • . our o.oinion exactly!
Sporting News, as the middlewest's
outstanding' sports commentator, rr
builds his 9 :40 p.m., "Parade of
Sports" around the latest SPOI'ts
news, both local and national. The
sports stl'lP IS one 01 the most
listened to programs in Kansas
City.
An unusual twist is given the
On behalf of its
sports program by Sam Molen
products Lipton Tea
••••
giving his listeners an opportunity
and
Lipton
Soup,
.
to test their sports I.Q. He opens
Thomas J. Lipton,
euch of his broadcasts by asking
Inc., has taken over
a SpOl·tS query, and closes by sup- sponsorship of "Arthur Godfrey's
plying' the correct answer.
Talent SCOll ts."
The "Talent Scouts" proo,h ,Tam
whieh was launched a little over
a year ago, and met with immediate success, is heard over KMBC
each Monday night at 6:30.
Presented on the show are both
A unique format, professional and amateur enlel'combining the day- tainers recommended by listener
time serial and news seouts.
broadcast, is featurcn
Each act receives $100 in cash,
on "'Wendy Warren scouts get $25 and the scout of
And The News" heard over KMBC the winner is awarded $100. Also
Monday through Friday for Gen- the winner of each broadcast gets
eral Foods Post Raisin Bran & three engagements on "The Arthur
Bran Flakes. Florence Freeman Godfrey Show" heal'd over KMBC
takt·s ovcr on both the distaff news Monday through Friday at 3 :31)
and the title role in the story.
P.M., for Chesterfield Cigarettes.
Arthur Godfrey's
Talent Scouts" Now
Sponsored By Lipton
"Heartbeats" reads the drllggist trade
:V~!=,':''''~ ~r:-d
~0n~~'?!~~!!-£
~!!~0
't!!i:::: e!.~]".lm!'::
the information that it f('els will be of
iuterest ami assistance to todoy's busy
retail druggists.
DRUG TRADE NEWS, reports:
"A booklet listing formularies
.. ..
fo~'
toilet and household preparations
has been published by the Inquiry
Reference Service of the U.S.
Department of Commerce. The
repol·t suggests many books on
cosmetic and drug formulas, and
lists directories of suppliers of
materials, and consultants and consulting laboratories. July 14, 1947, MILLIE AND SUE . . .
P age 4'"I.
KMBCs attractive sister team will present their hillbilly duets, with guitar
CHAIN STORE AGE, FOUNand mandolin accompaniment, to those attending the State Fairs. Millie ana
TAIN-RESTA.lTRANT, rep 0 r t s:
Sue,
in addition to appearing on the Brush Creek Follies and the KMBC
"Cold Luncheon Plate: Line a dinDinner Bell Roundup are heard over KMBC Monday through Saturday in their
ner plate with crisp lettuce leaf.
own pragram at 5;10 a.m.
Arrange three pickle ~lices in centel' of plate. Place a mound of
chicken salad on one side of the
pickles, and three halved deviled
eggs on the other side." July, 1947,
Pag-e 46.
AMERICAN DRUGGIST. l'eports: "How can one suggest a.
deodorant without embarrassing the
customer? By showing her the'
many new and attractive deodornnts on the mal'ket today, introducing them conversationally. Customers will be fascinauted by the
new liquid deodorants, ill their
charming bottles, which make perfect grooming so vel'Y simple these
torrid days when a deodoral1t i;;
rlefinitely a 'must'." ,July. l!i47.
IPage 126.
, CHAIN STORE AGE, DRUG
EDITION. re}lorts: "A series (If
powerful new (h'ug.s which incluti{'
n-}Jl'opylthionruci! offer eomplete
eontI'ol of toxic goiter, according
to pnpel'S r(~:ld b(~f()l'e the Amerieall
Chemil'ul Society amI thE' Federation of American Societie.s Jor
EX]1cl'imentul Biolog·y. The lleW
I
i compounds W(ll'e compm'ed with i
thinul'llcil, which was first iutrocIne'cd to medicine in 194,1 and I'
which sometime causc:s :;;cl'ious re- THE KMBC TUNE CHASERS • . •
WHO WOULDN'T LOOK SURPRISED
nctions. However, in the case of i
KMBC's novelty-lour-man act will entertain State Fair visitors with their
sparkling personalities-in addition to a heap of solid music from the washJust to check the appeal of "Jean Sablan" heard OVer KMBC each Sunday I n-propylthiourHcil, it was found:
at 3:30 p.m. for Richard Hudnut Beauty Preparations we set up our candid' that a smaller amount of the new I
board, whistles and horns. The Tune Chasers are featured over KMBC in a
camera and look what we got! Richard Hudnut Egg Creme Shampoo about to dl'ug' was required to produce the
quarter-hour program, Monday through Saturday, at 7:30 a.m., sponsored
by the Land-Goddard Chevrolet Company on Tuesdays, Thursdays and
be applied and a bottle of Creme Rinse standing by. Those Frenchman really same beneficial effect obtained
have a way with women ••• as you can see.
I from thiouracil." July, Pnge 40.
Saturdays.
•
Wendy Warren And News
Presents Unusual Format
I