Self-DJ® Jukebox Business Plan

Transcription

Self-DJ® Jukebox Business Plan
Self-DJ® Jukebox
3/2/10
Enjoy Your Music Again, Your Way
Business Plan
1
Self-DJ® Jukebox
Business Plan
Table of Contents
•
Executive Summary
•
Franchise Features
•
Software Features
•
Business Partners
•
The Competition
•
Marketing Overview
•
Supporting Statistics
•
Management Team
3/2/10
Enjoy Your Music Again, Your Way
2
Self-DJ® Jukebox
Business Plan
Executive Summary
Product
•
The Self-DJ® Jukebox TransPort Edition is a much more
powerful, and portable digital version of the classic jukebox,
with waterproof touch screen, microphones, speakers, and
starter music. Self-DJ® Jukebox franchisees rent Self-DJ®
Jukeboxes which enable anyone to deliver mobile DJ
performances to 300+ audiences with unmatched simplicity,
transportability, reliability, sound quality, and selection.
Customers
•
The Self-DJ® Jukebox helps customers forget their problems.
Self-DJ® Jukebox franchises take away guesswork; what music to
have, how to manage the technology, and how to generate an
excellent income with several jukebox rentals at once. Self-DJ
franchises succeed because of the excellent income, high
reliability product, superior customer support, low maintenance,
and because Self-DJ® Jukeboxes are so much fun.
Market
•
We will focus initially on party, tent rental, and related service
companies that rent equipment for meetings, receptions,
graduations, fund-raisers, reunions, and other events, within the
$38B rental market. Low product cost, innovative software,
superior support, and a dominant industry presence will deter copy-cats. At $300 per
rental, $3999 franchises will sell easily, and pay for themselves quickly. Exposure from
rentals will drive on-line sales traffic to http://www.Self-DJ.com.
Competition
Our product design benefits from being unique, more
transportable, more reliable, and easier to manufacture, with
more features, at a lower cost. Direct competitors are
IntelliTracks, Chameleon, and TouchTunes. About 250 indirect
competitors rent, or sell, different types of jukeboxes. Self-DJ®
Jukebox is easier to use, and far more durable, with better sound
and more options; karaoke, games, gambling, and remote control.
3/2/10
Enjoy Your Music Again, Your Way
3
Self-DJ® Jukebox
Business Plan
Turn-Key Franchises Include
• Self-DJ Jukebox, TransPort Edition
• 600W powered speakers with built-in mixer, and stands
• Waterproof 19” LED touch screen display monitor
• Dual dynamic microphones with on/off switch
• Starter Billboard Hot 100 music package (40 CD's), 400 titles
• Spare 500 GB hard drive clone, field swappable backup
• Spare power supply, field swappable backup
• Self-DJ® Jukebox Professional and Concrete Tools software
• All cables
3 Year Warranty and Credit Card Cross-Ship
• Credit card cross-ship, ship us defective part for exchange
Superior Customer Service and Technical Support
• 24-7 on-line support
• 8AM-5PM CST, Mon-Fri, live telephone support
• Expert pro audio, consumer audio, and computer technical support
Self-DJ® Jukebox is also available ala carte without speakers and accessories, as
software only, depending on need.
Little Competition. Big Market (search for yourself!). The Self-DJ Jukebox is unique.
Self-DJ creates an entirely new market and pays for itself in as few as 16 rentals.
Jukeboxes are durable, trouble-free, and are a hit at every event.
Web Search
“tent rentals”
“party rentals”
“rental stores”
“DJ services”
Ask
654,200
34,700,000
19,200,000
47,500,000
Google
1,230,000
49700000
27,700,000
64,600,000
Yahoo
9,870,000
132,000,000
173,000,000
136,000,000
Average
3,918,067
72,133,333
73,300,000
82,700,000
The Company is Pristel Computing LLC, established in 1990, owned and operated by
Scott Pristel, inventor of the Self-DJ Jukebox. Pristel Computing develops products for
the entertainment industry.
Milestones
•
•
•
During product testing, beginning in 2007, 70+ Self-DJ rentals earned over $21,000.
In 2009, the first Self-DJ Jukeboxes were sold to a DJ service in Ohio, as rentals.
In 2010, the first Self-DJ Jukebox was sold to a night-club in Oregon.
3/2/10
Enjoy Your Music Again, Your Way
4
Self-DJ® Jukebox
Business Plan
Product Features
TransPort $3,999
Turn-key with Speakers and Microphones
15” H x 20.75” W x 22” D, 30 lbs
It's all about transportability, and reliability
•
•
•
•
•
Lightweight polyethylene construction
Chrome plated corner protectors
Recessed side handles
Compact size for easy transport
Heat treated bolts with protective washers included
The Self-DJ Jukebox Transport Edition takes music, where music
needs to go, reliably. Just plug in microphones, 600W powered
speakers on stands, and you are ready to rock.
ClassicPort $4,999
Turn-key with Speakers and Microphone
44” H x 24” W x 31” D, 75 lbs
Classic jukebox style, high tech look and feel
•
•
•
•
•
High strength composite construction
Custom laminated Velcro graphic panels
Extremely durable, high tech composite finish
Locking access door
Rear fan
The Classicport Self-DJ Jukebox blends classic style with high tech
features and portability in an SUV or minivan. Available as a special
order with molded-in color.
All Jukeboxes Include
3/2/10
•
•
•
•
•
•
•
•
•
Portable ATA approved slant top case
Waterproof 19” touch screen LCD display
All Intel computer, dual hard drives, dual power supplies
Two 600W powered speakers with stands and built-in mixer
Two dynamic microphones with on/off switches
Billboard Hot 100 starter music collection, 400 hits
Security key operated on/off switch
Self-DJ Professional and Concrete Tools software
Extension cords
Enjoy Your Music Again, Your Way
5
Self-DJ® Jukebox
Business Plan
Powered Speakers
Features
28” H x 19” W x 19” D, 80 lbs
Speakers with built-in mixer and digital signal processing
•
•
•
•
•
•
•
+Only 650W power consumption
•
•
•
High-power 600-Watt 2-way PA sound reinforcement
speaker system with integrated mixer and microphone
State-of-the-art 24-bit digital signal processor for ultimate
system control:
• Digital crossover, phase and time correction for
perfect driver alignment plus dual compressor/limiter
for total system protection
• Digital noise gate, low-cut filter, 2-band EQ, dynamic
Contour filter for ultimate sound reproduction
2 ULN Mic/Line inputs with individual volume controls and
peak LEDs
Extremely powerful 15" long-excursion driver provides
incredibly deep bass and acoustic power
State-of-the-art 1.75" titanium-diaphragm compression
driver for exceptional high-frequency reproduction
Additional Line output enables linking of additional speaker
systems
Versatile trapezoidal enclosure design allows different
positioning:
• Cluster and stacking mode
• Stand mounting with 35-mm pole socket
Rugged steel grill for optimal speaker protection
Ergonomically shaped handles for easy carrying and setup
High-quality components and exceptionally rugged
construction ensure long life
Service
Features
Genuine Intel motherboard
High reliability by design
Since the show must go on, your jukebox comes with a clone hard
drive and spare power supply for an easy in-the-field swap. We
credit card cross-ship replacement. parts.
With an Internet connection, you can install free program updates,
receive hit list updates, add new music, or have a technician help
you solve a problem.
Support
On-line and -by telephone
3/2/10
Let us help you get the most out of your Self-DJ Jukebox, ensure
happy customers, and a sound return on your investment.
Enjoy Your Music Again, Your Way
6
Self-DJ® Jukebox
Business Plan
Software Features
Self-DJ® Jukebox
Easy-to-use jukebox with tremendous music capacity, up to
10,000,000 songs, depending on hard drives installed
Appliance-like software works three ways:
1. As a stand-alone, cross-fading jukebox with touch
screen volume, pause, reject, and other controls
2. As a karaoke machine and Jukebox with lyrics
3. As a remote requests jukebox connected to
networked computer running Concrete DJ software
4. Receives requests from smart phones with Wi-Fi
Concrete DJ™
Professional mixing software for live DJ use, works with
Self-DJ Jukebox for remote requests
Concrete Tools™
Sound suite includes Ripper, Recorder, Editor, Video, and
Minii player utility programs
•
•
•
•
•
MediaMerge™
Digital CD Ripper creates MP3 and other formats, in
your choice of quality, and automatically downloads
album information
Sound Recorder automatically skips silence and
makes loss-less recordings
Sound Editor makes it easy to append songs, add
sound effects, edit tag information, create remixes,
and export in any format
Video Player add-on lets you display videos fullscreen on either your primary or secondary monitor
Minii Player is a drag-and-drop simple way to play
digital sound files, playlists, or entire folders
Media library maintenance utility
The Professional Edition also:
•
•
•
•
3/2/10
Organizes files by artist, and moves/copies them
using “artist – title.type” standard file names.
Merges multiple collections into one
Tests files to be sure they will play
Cherry picks files with complete tag information
Enjoy Your Music Again, Your Way
7
Self-DJ® Jukebox
Business Plan
Business Partners, Suppliers, and Vendors
MultiMediaSoft
http://www.multimediasoft.com, software components
New View Industries
http://www.nvindustries.org, product assembly
Amazon
http://www.amazon.com, album art
Freedb
http://www.freedb.org, album information
Billboard
http://www.billboard.com, music charts
Lyrics Fly
http://www.lyricsfly.com, music lyrics
Paypal
http://www.paypal.com, on-line billing
Promo-Only
http://www.promoonly, music updates
LaLa
http://www.lala.com, free music previews
AV Alive
http://www.avalive.com, jukebox cases
eBay
http://www.eBay.com, miscellaneous supplies
Same Day Music
http://www.samedaymusic.com, speakers
NewEgg
http://www.newegg.com, computer components
Everise Int'l Limited
http://www.evertouch.com.cn, touch screen displays
3/2/10
Enjoy Your Music Again, Your Way
8
Self-DJ® Jukebox
Business Plan
The Competition
Competition is very limited. Only one company makes a product like the Self-DJ
Jukebox. Other units are primarily home-made or classic jukeboxes. Competitors to
Self-DJ are live DJ's, sound companies, jukebox rentals, and home-grown solutions.
Self-DJ
Jukebox
Chameleon
Jukebox
Xi Classic
Jukebox
Crosley 12-2i
Jukebox
Training: Minimal
Minimal
Minimal
Minimal
49” x 23” x 31” (depth), 53 lbs
48 x 22 x 31, 55 lbs
54 x 37, 59 lbs
48x25x15,106 lbs
External amplified 15”, 2-way
speakers on stands
Ext. amp. 10”, 2-way Built-in amplified Built-in amplified
speakers on stands speakers
speakers
Amplifier: 1200 Watts (600 x 2)
390 Watts (195 x 2) 300 Watts
30 Watts
Intel computer with 500 GB x 2
N/A
60 GB
60 GB
Microphone: Yes
Yes
No
No
Automatic cross-fading
No
No
No
Song Capacity: 95,000*
N/A
10,000,000 songs maximum
*Extreme VBR encoding for
higher quality than 320Kbps CBR
15,000 (iPOD)
15,000 (iPOD)
Karaoke: Yes
No
No
No
Music: Starter music collection
No
No
No
Up to 500 people
200 people
100 people
10 people
$3,999
$5,200
$11,000 + iPOD $1,495 + iPOD
3/2/10
Enjoy Your Music Again, Your Way
9
Self-DJ® Jukebox
Business Plan
Touch Tunes Jukebox
Touch Tunes Jukebox
IntelliTracks Digital Jukebox
Minimal training
Minimal
Minimal
Est. 40” x 20” x 15” (depth),
50 lbs
Est. 20” x 28” x 15”, 40 lbs. 29.5” x 15.5” x 5.25” (depth), 37
lbs
Built-in 6.5” speakers and
outputs for external
speakers
Built-in 6.5” speakers and
outputs for external
speakers
Output for external speakers (not
included)
Amplifier: 400 Watts
400 Watts
360 Watts
AMD computer with 500 GB AMD computer with 500 GB AMD computer with 320 GB
drive
Microphone: No
No
Optional
Automatic cross-fader: No
No
Yes
Max songs: 150,000
150000
Over 50,000
Starter music package
No
including popular Rock,
Country, Rap, HipHop, Jazz,
Christian, Comedy MP3's
No
Up to 50 people
Up to 50 people
Up to 50 people
$2,095
$2,095
$4,995
3/2/10
Enjoy Your Music Again, Your Way
10
Self-DJ® Jukebox
Business Plan
Competition - Classic Jukeboxes
Crosley Bubbler
Wurlitzer Digital
Princess
Rock-ola Bubbler
Rowe Berkley
Requires iPod
Requires CD's
Requires CD's
Requires CD's
Internal speakers
Internal Speakers
Internal Speakers
No Speakers
$2,495
$6,795
$6,895
$4,995
Classic Neon
Wurlitzer Classic
Wurlitzer iPod
Rock-ola Harley
Requires CD's
Requires CD's
Requires iPod
Requires CD's
Internal speakers
Internal Speakers
Internal Speakers
No Speakers
$2,495
$9,495
$8,095
$8,895
3/2/10
Enjoy Your Music Again, Your Way
11
Self-DJ® Jukebox
Business Plan
Competition – Internet Touch Screen Jukeboxes
Internet jukeboxes like the hitbox require a full-time Internet connection and can't be
rented. They are typically marketed by providing free equipment and sharing profits
50/50. One would assume that having access to millions of songs is good. Not so,
according to at least one club owner that removed his Internet jukebox and replaced it
with a CD jukebox.
Don Douglas from Don's Dug-Out in Portland, Oregon had this to say, "With way too
much junk music, and no control of what was played, I actually lost customers. I had
my Internet jukebox removed and replaced with a CD jukebox. The Self-DJ Jukebox
combines the best of both worlds and puts me back in control of the music at my club."
Source: http://www.thehitbox.co.uk
3/2/10
Enjoy Your Music Again, Your Way
12
Self-DJ® Jukebox
Business Plan
Competition – Other Touch Screen Jukeboxes For Rent
This is the home page for the Chameleon Jukebox from DJ Sounds, a DJ service
company in Michigan. Chameleon is the product most similar to the Self-DJ
Jukebox. It is a desktop jukebox with fiberglass case and separate stand. It sells
for $5200 with less powerful speakers and no music or microphone. It is not a
complete, turn-key solution, nor is it as easy to use as the Self-DJ Jukebox.
3/2/10
Enjoy Your Music Again, Your Way
13
Self-DJ® Jukebox
Business Plan
Competition – Other Touch Screen Jukeboxes For Rent
This is a page advertising the Chameleon Jukebox. The Chameleon is
powered by generic Rockbox Jukebox software from http://www.softjock.com.
This jukebox is somewhat crude but the emergence of the Chameleon helps
justify this new market.
Source: http://www.djsounds.org/jukebox.htm
3/2/10
Enjoy Your Music Again, Your Way
14
Self-DJ® Jukebox
Business Plan
Competition – "Classic" Jukebox Rental Companies
There are number of companies that rent CD and 45-based jukeboxes for $225 to
$700 or more per day. They are much less portable, with a more limited selection of
music, difficult to transport and require ongoing maintenance. They do not have the
capacity to handle large audiences and are not operated outdoors.
Source: http://www.jukeboxrental.com
3/2/10
Enjoy Your Music Again, Your Way
15
Self-DJ® Jukebox
Business Plan
Competition - DJ Equipment Rental Companies
Jukebox John rents a 45-style jukebox with 300 songs for $285, or a CD-jukebox with
1300 songs for $265.
As Jukebox John points out, a computer with speakers and amplifier attached doesn't
have the “feel” of a classic jukebox. What he fails to mention is that classic jukeboxes
are bar-room units intended for indoor use and small audiences. Even if they could be
used outdoors, and if they were powerful enough for larger crowds, classic jukeboxes
are designed for small spaces and do not project well in larger venues, producing a
muffled, bass heavy sound with poor definition.
As Jukebox John will soon find out, the Self-DJ Retro, definitely has the jukebox look
and feel, but offers much more, and much less; more capacity, clearer, more powerful
sound, no maintenance, no skipping, and no waiting between tracks.
Source: http://www.jukeboxjohn.com
3/2/10
Enjoy Your Music Again, Your Way
16
Self-DJ® Jukebox
Business Plan
Competition - DJ Equipment Rental Companies
Corporate Entertainment Online helps justify the market by renting bar-room style
jukeboxes for smaller indoor gatherings. They rent many different entertainment
items across the U.S. but their offerings are limited with respect to jukeboxes. Rentals
from Juke Box Rental are considerably more expensive than the Self-DJ Jukebox.
While a bar-room jukebox can be loud in an enclosed area, it pales in comparison to
the Self-DJ Jukebox, not just in volume level, but also clarity and quality.
Source: http://www.jukeboxrental.com
3/2/10
Enjoy Your Music Again, Your Way
17
Self-DJ® Jukebox
Business Plan
Competition - DJ Equipment Rental Companies
Renting a sound system, attaching it to your iPOD or computer, and connecting a
microphone, is an option, if you know how to do it, or enjoy a challenge and have
forgiving party guests. There are many music stores that rent equipment. Of course,
you will need to find your own music, and assembling the right collection, which is
critical for success, takes time and knowledge. While this is one solution, it isn't userfriendly, doesn't save money, and doesn't guarantee a good time for all.
Source: http://www.meetingtomorrow.com/category/sound-system-rental
(1-50 people) Works with
any single audio source
such as an MP3 player.
(Not recommended for
weddings or loud music.)
(1-200 people) A more
powerful system for bright,
high-quality audio. Connects
up to three audio sources
such as CD players.
(1-300+ people) Clear, crisp
audio for up to four sources
like a DVD player, laptop, or
video camera. Option for
more sources.
Daily rental $125
Daily rental $325
Daily rental $325
Weekly rental $375
Weekly rental $975
Weekly rental $975
Source: http://www.idjnow.com/SoftContent/rentals.aspx
We offer Daily, Weekly & Monthly Rentals
Example Rental Rates:..
PA Systems $150
• Speakers (Pair) $39.95
• Amplifiers $29.95
• CD Players $29.95
• Turntables $19.95
• Wireless Microphones
$19.95
• Video Projectors $175
• Lighting effects $19.95
• Fog Machines $19.95
• Dry Ice effects $49.95
• Snow Machines $39.95
•
3/2/10
Enjoy Your Music Again, Your Way
18
Self-DJ® Jukebox
Business Plan
Competition - iPOD Events
Various complaints heard about iPOD weddings.
Source: http://www.capecoddjcapecoddj.com/CapeCodDJRent/capecoddjRentals.htm
We supply the equipment while you supply your music; But please read below:
1. "They couldn't figure out how to get the DJ system to work."
2. "You couldn't request a song because they didn't have a large enough library of music."
3. "Their cousin Jethro hijacked their elegant wedding and turned it into a hillbilly hoedown!"
4. "Every few minutes someone had to stop what they were doing and fiddle with the IPOD while
guests just stood around waiting for the next thing."
5. "Their IPOD music selection was so eclectic we thought we were on another planet. We
couldn’t wait to leave!"
6. "There were 8 to 10 people including very young children with IPODS fighting over who should
be the DJ. Totally out of control!"
7. "It was the most disorganized wedding we have ever seen. Not at all what we want."
8. "If they hired a professional to coordinate things, at least the photographer would have been
able to get the pictures done right. It was a once in a lifetime opportunity missed."
9. "They gave him songs to play on his IPOD and he couldn’t get them to work."
10."When we saw the groom running his own wedding with and IPOD we knew it was a casual
affair."
11."In the end, they may have saved a couple of hundred dollars, but sacrificed the most
important day of their life."
If you are still a die-hard IPOD fan who insists on running your own wedding send us
an EMAIL. We include everything but the music. Best when reserved in advance.
DJ PA
System
Includes:
Rental Price:
$ 168.00
For Saturdays please
reserve in advance.
Rental Price:
$ 125.00
•
•
•
•
•
•
•
•
•
Speakers: Two 2-Way, 400 Watt each, Powered 15" JBL EON G2's
All wires necessary to hook up.
Microphone included.
2 Speaker Stands
3 channel DJ Mixing Board or other style mixing board
May include pick-up (return) 10 miles to and from Hyannis.
3 - 25' extension cords.
Connections for stereo IPOD or MP3 Players
Tech support $40.00 per hour (not included).
For weekdays and off
season.
3/2/10
Enjoy Your Music Again, Your Way
19
Self-DJ® Jukebox
Business Plan
Competition - Live DJs
Professional DJ's are more costly, typically $250 to $1000 for 4 hours. In contrast, a
typical Self-DJ rental is 24 hours for $300 with microphone.
While a good DJ can make a party, many don't. Guests often complain about a poor
music variety, or because the DJ will not play “their” song, or because the music is
simply too loud.
The Self-DJ Jukebox boldly says “party” and sets the right mood. Self-DJ is literally
hands-on, getting guests involved while keeping musical content, and volume levels,
under control. A Self-DJ Jukebox can be used for extended lengths of time, unlike
their human counterparts.
3/2/10
Enjoy Your Music Again, Your Way
20
Self-DJ® Jukebox
Business Plan
Competition - Other Jukebox Software
Self-DJ software can be purchased separately at http://www.concreteDJ.com.
These are other jukebox-style programs. Very few are designed for touch screens.
4am Music - http://www.overnighttech.com/products/4amMusic_overview.html
Album Player - http://www.touchscreenplayer.com
Arcade Jukebox - http://www.arcadejukebox.net
Arcade Music Box - http://www.arcademusicbox.com
BoxEasy - http://www.ziggyred.com/index.html
Carlanthanohttp - http://www.kanastacorp.com/carlanthano.html
Command Cubes - http://www.commandcubes.com
DAM Jukebox - http://damsoft.100free.com/default.html
Digital Jukebox - http://www.rastaworld.com
DJ2000 - http://dj2000.215software.com
DosCab / WinCab - http://webpages.charter.net/celamantia/jukebox
Dragonator Jukebox - http://www.oscarcontrols.com/dragon/downloads.htm
eJukebox - http://www.audiosoft.net
Empathy Virtual Jukebox - http://www.librarysmith.co.uk/empathy
Freebox - http://www.freeboxjukebox.com
Globecom Jukebox - http://gjukebox.sourceforge.net
JB Jukebox - http://home.comcast.net/~jb_jukebox
* Jukebox Jockey - http://www.jukeboxjockey.com
Jukebox Simulator - http://www.jbsim.co.uk/index.php
Jukeboxer, The - www.thejukeboxer.com
MameP3 - http://homepage.ntlworld.com/leigh.hadlum/download.htm
Media Jukebox - http://www.mediajukebox.com
MultiJuke - http://www.multijuke.com
Musicmatch Jukebox - http://www.musicmatch.com
Nordbeat - http://www.nordbeat.com
Nowtro Jukebox - http://www.nowtrosoftware.com/jukebox
PartyTime Jukebox http://pages.globetrotter.net/bakerywizard/partyTime_jukebox.htm
* RockBox Jukebox - http://rockbox.softjock.com
* Self-DJ Jukebox – http://concreteDJ.com
SilverJuke - http://www.silverjuke.net
SK Jukebox - http://www.skjukebox.com
Title Track Jukebox - http://www.titletrack.com
* TouchTone - http://www.mp3touchscreens.com/touchtone
Tunez - http://tunez.sourceforge.net
UncleT's Jukebox - http://unclet.arcadecontrols.com/Jukebox/index.html
Virtual Music Jukebox - http://www.virtualmusicjukebox.com
Virtuosa - http://www.virtuosa.com
Winamp - http://www.winamp.com
Xlobby - http://www.xlobby.com
* Designed for touch screen
3/2/10
Enjoy Your Music Again, Your Way
21
Self-DJ® Jukebox
Business Plan
Marketing Overview
Success By Numbers
A salesman making only 2 presentations a day, able to convert only 1 out of 10
presentations, probably shouldn't be selling. However, even with only 6 Self-DJ sales
a month he, or she, would still gross $29,153 per year with 2 weeks vacation, $36,441
with just one more call per day, or $97,176 by converting 1 out of 3, with just 2
presentations a day.
Product knowledge Is Key
Our network of manufacturer's reps and direct sales people will be self-employed.
They will also sign an agreement to pay for their own Self-DJ demo system at cost.
Salespeople will be able to use their Self-DJ Jukebox systems for business or personal
use, and as a tax deduction.
With an easy and fun product to sell, and such excellent commissions, few, if
any salespeople, will fail. There is no real expense from successful direct
salespeople. Self-DJ Jukeboxes will sell like wild-fire!
Compelling Sales Argument
In addition to tents, typical companies rent skid-steer excavators and tractors costing
approx. $15,000 to $30,000 for $200-$300/day. Heavy equipment is durable like the
Self-DJ Jukebox and with proper maintenance will last a long time. But, unlike the
Self-DJ Jukebox, there are far more headaches and costly repairs. Self-DJ Jukeboxes
provide a much quicker return on investment, cost much less, require no maintenance,
and generate more revenue with minimal effort.
The slow economy is actually creating even more rental opportunities for Self-DJ. We
are seeing fewer traditional wedding receptions held at supper clubs and banquet
halls. The trend is more fund-raisers, public events, and festivals.
Rapid U.S. Penetration
By taking advantage of guerrilla marketing and web 2.0 technologies such as
FaceBook, Twitter and WordPress, it will be possible to coordinate a massive sales
effort across the United States, and rapidly develop this new market.
The Self-DJ® Jukebox is the right product, at the right time.
3/2/10
Enjoy Your Music Again, Your Way
22
Self-DJ® Jukebox
Business Plan
Supporting Statistics
Need more convincing?
1
The federal government classifies the tent rental industry as a "growth industry". This
means the rental of tents is recognized as an expanding industry.
2
Since the 1970s, the number of public celebrations has actually been increasing in the
western world.
3
More wedding receptions are being held at home for cost reasons.
4
Approximately 150,000 class reunions are hosted each year, according to Reunion
Research.
5
The Billboard® Hot 100 is the week's most popular songs across all genres, ranked by
radio airplay audience impressions as measured by Nielsen BDS, sales data as
compiled by Nielsen SoundScan and streaming activity data provided by online music
sources.
6
To view the most current up-to-date music charts, news and information, we suggest
you check out http://www.billboard.com.
7
We do NOT sell compilations of any of these songs, nor are we aware of anyone who
makes even a Top 25 compilation of each year.
8
The (Secret) Most Important Job: Picking the Music. So that leaves the music ... It's
even more important than the venue.
References
1
http://www.tentandpartyresources.com/tent_rentals.html
2
AccessMyLibrary, 12/1/06, http://www.accessmylibrary.com/article-1G1-157195290/festivals-celebrations-place-modern.html
3
The Observer, 3/22/09, http://www.guardian.co.uk/money/2009/mar/22/relationships
4
Google Answers, 10/24/03, http://answers.google.com/answers/threadview?id=269065
5
Billboard, 10/1/09, http://www.billboard.com
6
DiscJockeys.com, 10/1/09, http://www.discjockeys.com/most_popular.php
7
Music Outfitters, 10/1/09, http://www.musicoutfitters.com/topsongs/1960.htm
8
the plunge, 10/1/09, http://www.theplunge.com/groomduties/the-secret-most-important-job-picking-the-music
Creating the Self-DJ Jukebox technology took many years and a unique combination of
creativity, skills and experience to develop. The Self-DJ Jukebox is exactly the right
product, at exactly the right time.
3/2/10
Enjoy Your Music Again, Your Way
23