Page 3 Page 17 Page 45 Page 34 - GM Media Site
Transcription
Page 3 Page 17 Page 45 Page 34 - GM Media Site
CENTENNIAL TIMES September 2011 TIME TO TRAVEL? Chevrolet makes European time travel possible – from Switzerland to Flint in Michigan U.S.A., via the Moon. Page 3 http://media.chevroleteurope.com CHEVROLET’S very own ROCKET MAN How a rocket scientist has helped develop extended range technologies for electric vehicles. Page 17 ARTIFICIAL HEARTBEAT OF AMERICA VOLT RE-CHARGES GULF OF MEXICO Page 34 Page 45 How GM scientists go beyond developing new cars and trucks – from solar cells, GPS systems for NASA to world’s first mechanical heart. Chevrolet recycles oil from Gulf of Mexico clean-up to make electric cars. 3 Chevrolet Centennial Times Chevrolet Makes Time Travel Possible! As of today you can take a journey which starts in Switzerland and goes to the Moon via Flint in Michigan, U.S.A.. B efore you wonder how we’ve managed to extract enough power from a small-block Chevrolet V8 to allow you to travel faster than the speed of light, pause for a moment and think how Louis Chevrolet made it happen in just 100 years. Bicycle racer to Moon Shot The motorcar was barely two decades old when the Chevrolet Motor Company came into being 100 years ago. Most vehicles were large and luxurious machines, bought by the fortunate few who could afford this new-fangled means of personal transport. And that’s how Chevrolet started out. American businessman William C. Durant became friendly with renowned Swiss-born racing driver and talented engineer Louis Chevrolet and teamed up with him in 1911 to design a luxury six-cylinder car, in collabo ration with Louis’ friend Etienne Planche. It all begins with the Classic Six The result was the prestigious and advanced Classic Six, on which the Chevrolet name was bestowed to capitalize on Louis’ considerable sporting fame. On November 3, 1911, the Chevrolet Motor Company was incorporated in Flint, Michigan, U.S.A. Production of the Classic Six began the following year. Chevrolet developed cars that quickly ear ned reputations for performance, durability and value and those traits remain at the core of Chevrolet, which is the world’s fourth-largest automotive brand. From the very start, Chevrolet brought technology and features typically reserved for more expensive cars to its line-up of affordable cars and trucks. The first Chevrolet – the Series C Classic Six – offered an electric starter and electric headlamps at a time when both were rarities among even luxury cars. In the decades that followed, innovations such as safety glass, fuel injection, anti-lock brakes and electronic stability control systems were used on Chevrolet models at the same time as more expensive vehicles. As one of the largest-selling brands in the industry, Chevrolet’s early adoption of landmark technologies fundamentally changed the way they were applied to new vehicles. Chevrolet innovations have also had impact in many areas beyond their traditional scope of developing new and better cars and trucks from paint and gasoline to solar and hydrogen fuel cells, to building guidance systems for NASA’s Apollo moon program and humanoid robots for the International Space Station. 100 years young Chevrolet celebrates its first 100 years with the same values it has always had; dependable technology, expressive design and great value. And, as a birthday present to both itself and the world, it will tackle the environmental concerns of today and tomorrow with the innovative Volt, the first electric car with extended range capabilities. WD 1861–1947 LC 1878–1941 4 Chevrolet Centennial Times EVENT PROGRAM Wayne Brannon President and Managing Director Chevrolet Europe As a boy, born and raised in Detroit, Chevrolet has always been an integral part of my everyday life. In fact, Chevrolet was as much a part of growing up in America as rock ‘n’ roll, baseball and the movies. A Chevrolet in the driveway was proof positive that hard work, imagination and a spirit of optimism were all you needed to succeed. Lucerne La Chaux-de-Fonds C D B A Bürgenstock Berne-Belp The first Chevrolet that I remember in our driveway was the now classic 1957 Bel Air. It was more than just a car for us. It was part of the American dream. We were so very proud of that car and I have fond memories of washing and polishing it in the back‑ yard with the family. In Chevrolet’s centenary year – 2011 – we are celebrating the iconic successes of the past and embarking on our second hundred years with that same can-do attitude. We have a heritage to be proud of: legendary sports cars like the Corvette and Camaro that project driving passion. New ideas like the Suburban – the world’s first SUV in 1936 – that changed the way we thought about transportation, and countless racing victories. And most recently the 2010 and 2011 World Touring Car Championship. One hundred years after the inception of the company, Chevrolet is one of the bestknown automotive brands, not only in the U.S., but around the world. The golden Chevrolet bowtie still stands for iconic design and the spirit of optimism that inspired Louis Chevrolet to emigrate to America more than 100 years ago. Today, Chevrolet is sold in more than 130 countries. It is the fourth biggest global car brand in terms of sales and one of the fastest growing brands. In fact, every seven seconds a Chevrolet is sold somewhere in the world. In recent years, Chevrolet has introduced a range of mini, small and compact cars that are attracting new customers to Chevrolet in many markets and right on time for its centenary celebrations, Chevrolet is ready to start a new era of individual mobility with the Volt, the revolutionary electric car with extended range capability. In November 2011, a hundred years after the brand was established, the Volt will arrive on the European market – including Switzerland, Louis Chevrolet’s home country. Day 1 A Arrival at Berne-Belp Day 2 B Start at La Chaux-de-Fonds Testdrive to Testdrive to la Chaux-de-Fonds Niedermulern Day 3 D Testdrive to Berne-Belp LUNCH LUNCH Grand HOTEL LES ENDROITS Start at Bürgenstock ★★ ★★ ★★ ★★ Chevrolet Centennial Dinner Testdrive to Lucerne Transfer to the Airport A C Arrival at Lucerne Visit of the Swiss Transport Museum Press Briefing Transfer to Bürgenstock by Boat and Funicular HOTEL Bürgenstock ★★ ★★ ★★ ★★ ★ Arrival at Berne-Belp Chevrolet Centennial Times 5 6 Chevrolet Centennial Times DREAM 1 2 ON Chevrolet Centennial Times 3 4 7 8 Chevrolet Centennial Times FOUR PREMIERES FOR EUROPE Chevrolet’s very own “Fab Four” new models usher in a new generation of iconic cars to start the next century 1 VOLT A new era of worry-free electric driving ⁄ Volt is electrically driven at all times ⁄Over 500 kilometers of driving on a full battery charge and full tank of gasoline ⁄ Pure-electric range of up to 80 kilometers ⁄Recharging is quick, reliable and safe ⁄ Sleek, refined exterior and futuristic interior underscore Volt’s innovative statement ⁄Instant torque and aerodynamics to match Corvette 2 CAMARO A legend reborn ⁄Instantly recognizable modern design expresses Camaro heritage ⁄ Built with European driving styles in mind ⁄ V8 engines produce maximum 432 hp and 569 Nm of torque ⁄Top speed of 250 km/h Chevrolet Centennial Times 3 AVEO 1.3 Diesel Emits only 95g of CO2 ⁄ 1.3 L turbo-diesel Aveo sedan is Europe’s most fuelefficient four-door notchback with 3.7 liters/100 km ⁄First diesel in a small Chevrolet in Europe ⁄Three variants with standard Start/Stop technology ⁄Engines coupled to 5-speed or 6-speed manual transmission 4 CRUZE HB5 Brings exceptional value and style to compact segment ⁄Cruze hatch ready to energize the segment ⁄ Speedy silhouette maintains key Cruze design features ⁄Generous interior space and high level of standard equipment ⁄Comprehensive set of standard safety features 9 10 Chevrolet Centennial Times Time to celebrate: Chevrolet turns 100 years Chevrolet Europe launches seven new models in 2011 MILESTONES 1911 2011 1911 Classic Six Chevrolet is founded and the Series C Classic Six is unveiled, priced at $2,150. 1914 “Bowtie” Logo Chevrolet’s iconic “bowtie” logo is used for the first time. The Model H launches with a durable four-cylinder engine that helps build Chevrolet’s reputation as a dependable car. The engine would power Chevrolets through 1928. Chevrolet marks its centennial in 2011 and kicked off a year of anniversary activities at the North American International Auto Show, including the Premieres of seven all-new Models in Europe as part of THE birthday celebration. T he Chevrolet Aveo is among the best-selling of the marque’s nameplates globally and is one of the seven Chevrolet launches in Europe during 2011. New entries include the Orlando family van, Corvette Grand Sport coupé and convertible, next generation Captiva, a sporty five-door hatch version of the compact Cruze, Camaro coupé and convertible and last but not least the multiple-award-winning extended-range Volt electric car. “With the new Orlando, Captiva, Aveo hatchback and Aveo sedan already at the dealerships and four more cars, including the Volt extended range electric vehicle, on the way soon, we are optimistic that more and more European customers will see the great value and opport unity in Chevrolet,” said Wayne Brannon, head of Chevrolet’s European operations. “What could be better than to launch seven exciting new cars in our centennial year to start the next 100 years off right. From Spark to Corvette and from Volt to Camaro, we are entering new segments and becoming even more relevant across the entire market,” Brannon added. Worldwide celebrations Chevrolet fans have gathered in the U.S.A and Europe to celebrate the life and work of Louis Chevrolet and also mirroring his personal journal from La Chaux-de-Fonds in Switzerland to Detroit in Michigan, U.S.A. In June, a group of Chevrolet enthusiastsgathered 1,000 Chevrolets from all over the world, dating from 1911 to the present day, seeing more than 30,000 people attend the event where Louis Chevrolet was born on December 25, 1878, in La Chaux-de-Fonds. Dream cruisin’ the Motor City Each August, more than a million enthusiasts from around the world flock to Detroit’s legendary Woodward Avenue for the motorized equivalent of Woodstock to celebrate the time when tail fins symbolized American success, and the rumble of a V-8 engine was the soundtrack for summer romance – the annual Dream Cruise. This year, instead of a long parade of classic cars roaring down Woodward they watched as a silent legion of Chevrolet Volts drove by as part of a Chevrolet Centennial Parade – led by more than 60 Volts, driven there by owners. Flagged off by NASCAR drivers and fellow Volt owners Jeff Gordon and Jimmie Johnson, the legion of Volts took to the streets, signalling the start of the three-day automotive festival which this year focused on Chevrolet’s 100. Also taking part in the Chevrolet 100 were classic Corvettes, Camaros and Chevelles – led by a red-and-white 1960 Corvette convertible with General Motors Chairman and CEO Dan Akerson at the wheel. “Our centennial is a chance for all of us to reflect on the passion and the emotion that have touched the lives of countless Chevrolet owners, families, employees, and fans – people who know that a car or truck represents far more than getting from Point A to Point B,” said Chris Perry, vice president of Chevrolet Marketing, at the start of Dream Cruise. More than 200 million Chevrolets have been sold in the brand’s first century, including 2.3 million in more than 130 countries during the first six months of the year, with Chevrolet celebrating its formal birthday on November 3. 1915 Model 490 The Model 490 is introduced. It was named for its $490 price, which was $5 less than the Model T. 1917 General Motors Chevrolet becomes a division of General Motors. 1918 first truck Chevrolet’s first trucks are introduced; one based on the Model 490 chassis and a heavy-duty 1-ton chassis. 1929 six-cylinder A new overhead-valve six-cylinder is introduced and marketed as “the six for the price of a four.” Its prominent slotted-head bolts earned the engine the nickname “Stovebolt” – a name that came to symbolize Chevrolet’s toughness and durability. 1934 front suspension Chevrolet introduces an independent front suspension. 1935 Suburban The Suburban is introduced, offering three rows of seats and generous cargo space. It marks its 76th anniversary in 2011 and is the oldest continually produced vehicle in automotive history. 1942 World War II Chevrolet stops building civilian vehicles and dedicates its production facilities to manufacturing armaments for World War II. 1953 Corvette The Corvette is introduced. Only 300 of the fiberglass-bodied sports cars are produced that first year, but they launch an American icon that is still going strong nearly 60 years later. 1955 V8 The ubiquitous small-block V-8 is introduced in the redesigned 1955 Chevrolet line, ushering in a new era of affordable performance and establishing a legacy that continues to this day in the “LS” family of small-block V-8s found in Chevrolet trucks, SUVs and performance cars. Chevrolet Centennial Times 11 1956 Dinah Shore Chevy Show 1986 anti-lock brakes 2007 “Transformers” The “Dinah Shore Chevy Show” launches as a one-hour TV show, with Shore singing “See the U.S.A in your Chevrolet” at the close of each show. The show grew out of Shore’s earlier 15-minute programs and she was the first woman to host her own TV show. Shore had sung “See the U.S.A” since the early 1950s and the song was used in Chevrolet advertising after Shore’s show ended in 1963. Corvette is the first Chevrolet with antilock brakes, a feature that would soon spread to almost all Chevrolet models. “Transformers” is a blockbuster movie and introduces Bumblebee, a character that transforms into a yellow Camaro. 1957 Fuel Injection Fuel injection is offered for the first time. 1960 First victories at NASCAR’s Junior Johnson wins the Daytona 500 in a Chevrolet, the first of 21 Chevrolet victories at NASCAR’s premier race (through 2010) – the most of any manufacturer. 1962 Beach Boys record “409” The Beach Boys record “409” – an ode to Chevrolets powered by the 409 engine, which were burning up the quarter-mile at drag strips across the country. 1990 Corvette ZR-1 The Corvette ZR-1 smashes a trio of speedendurance records, including averaging more than 175 mph for 24 hours (including pit stops). 1991 Like a Rock The “Like A Rock” advertising campaign is launched for Chevrolet trucks, with Bob Seger’s song of the same name serving as its foundation. The campaign ran through 2004 and is regarded as one of the auto industry’s most successful. 1994 Jeff Gordon at NASCAR Jeff Gordon wins the inaugural Brickyard 400 NASCAR race at Indianapolis, driving a Monte Carlo race car. 2008 510,800 Chevrolet sales total Europe reach a record 510,800 cars. 2010 Best ever market share Best ever market share in total Europe of 2.53%. 2010 Double win! Double win!!! Chevrolet wins the Drivers and Manufacturers title in the WTCC. 2011 Volt The Volt is launched, ushering in a new age of electrically driven automobiles with extended range. 1997 Gen III small-block V-8 1967 Camaro The Camaro is introduced, offering a wide range of personalization options, as well as high-performance engines that would immediately establish it as a muscle. 1970 Bill “Grumpy” Jenkins Bill “Grumpy” Jenkins won the very first NHRA Pro Stock race at the Winternationals, driving a Camaro. The Gen III small-block V-8 – dubbed the “LS” family of engines by enthusiasts – debuts in the redesigned Corvette. Chevrolet Re-Launches in Europe 2005 1975 Apple Pie and Chevrolet The tagline “Baseball, Hot Dogs, Apple Pie and Chevrolet” is introduced. Product Range 2011 The next century The electrically powered Volt drives Chevrolet into its second century and redefines what individual mobility means. It is the world’s first electric vehicle with extended range capability, providing up to 80 kilometers of pure battery electric driving and a total range of more than 500 km. The Volt thus provides the benefits of an electric vehicle without the range limitations associated with other electric cars in the market – expanding the boundaries of performance and efficiency. It exemplifies Chevrolet’s heritage of making advanced technology accessible. The forward-looking philosophy that nurtured Volt from concept to production is also responsible for cars such as the Cruze and Spark, whose success stories are validated by critical praise, third-party recommendations and the growing number of customers who are new to Chevrolet. Similarly, the Camaro and Corvette continue a six-decade heritage of offering high-performance values, bring ing racetrack performance and advanced technology to affordable sports cars. Cruze, Aveo and Spark are among the new cars that underline Chevrolet’s growing global presence. Indeed, the Chevrolet “bowtie” insig- nia is seen on vehicles in more than 130 countries and Chevrolet is leveraging those worldwide links to develop products tuned for local tastes and needs, while delivering the brand’s values. Shared development procedures with engineering and design centers around the globe also help deliver better-performing, safer and more efficient vehicles. Chevrolet enters its second century with great momentum. The next 100 years will see Chevrolet remake the automobile to complement the needs of evolving societies and changing resources – all with its iconic style, performance and value. 12 Chevrolet Centennial Times WHAT’S IN YOUR HANDBAG? New Chevrolet research reveals The Top Six Things every woman in the world carries in her bag Chevrolet reveals that the once secret contents of a woman’s handbag show you truly are what you carry with you all day. invited to evaluate new models by sitting in vehicles and treating them like their own car. A “Before we let anyone near a car, we ask them what’s in their pockets and use the top six items to influence the way that we end up designing the vehicles. Amazingly, no matter wherever you’re from, this list of six items almost never changes.” While creating the Aveo family sedan, Chevrolet spent two years interviewing women in China, the U.S.A and Europe to discover the everyday items that are important to them. While there are subtle differences between regions that Chevrolet takes into consideration when designing a global car, ultimately consumers are showing us the increasing role technology plays in our daily lives but also that, in essence, we are creatures of habit. clutch bag says you’re a jet-setter while a tote shows you’re ready for anything life throws at you. A Chevrolet survey of more than 1,500 women from around the world reveals there are six items that the vast majority of women carry with them. “If you check your jacket or bag, right now, you’ll most likely find you have a mobile or smart phone, a purse or wallet, a pen, a bottle of water, a lip gloss and a box of mints.” From Europe to Asia, at all times we need these items close by and they give Chris a unique insight into global consumers, creating an inventory which influences the look of new Chevrolet models. Your handbag, our inspiration When designing any new car, “urban road testers” from a range of demographic groups are Briggs adds: “Aveo is a global car but there are market-specific needs. In northern Europe, buyers travel with MP3 players or smartphones so Aveo has USB and auxiliary device outlets. While in South Korea, there are lots of toll charges, but people carry virtually no loose change, so we design vehicles with slots for toll change or charge cards in the dashboard. And cup holders are an absolute must for US car buyers.” “A handbag is the last thing you might think would inspire a car designer, but we’ve discov- ered that far from six degrees of separation, you are very much related to your neighbour, boss or even a perfect stranger who you’re sharing your journey to work with through what’s in your handbag or your pockets,” concludes Chris Briggs. Chris BriggS Global Vehicle Line Director Chevrolet Centennial Times Kathy, 30 Marketing Manager Ben, 43 Business Owner Samantha, 26 Journalist 13 14 Chevrolet Centennial Times Chevrolet Centennial Times The all-in-one man Men love him, Women adore him! Robonaut 2 15 16 Chevrolet Centennial Times Bulging beef cake bicep muscles, chiselled good looks, follows your instructions to the letter and doesn’t talk back or complain. For Cathy Coleman, she lives very closely with the world’s perfect man and their relationship has only just begun. A lthough they’ve never been to the movies together and dinner is always a ready meal in a bag, she adores the way the new love of her life does all the jobs she hates – including the cleaning. In fact getting to the movies or nipping out for a litre of milk was a bit of an issue for Cathy until May 2011 she was 425km (264 miles) above the earth on board the International Space Station and her dream man is was humanoid robot created through a unique partnership between NASA and Chevrolet. Robonaut 2, or R2 as he is better known, is designed to assist astronauts on the International Space Station with everyday tasks while also helping Chevrolet develop leading-edge control, sensor and vision technologies used to create safer cars and places to work. “We live in an amazing time and robots are changing the world in a more commonplace way. Cutting-edge robotic technology holds great promise, not only for GM, Chevrolet and NASA, but for everyday men, women and children. R2 offers us the chance to develop a wide range of practical applications with his unique technology,” said Marty Linn, Principal Robotics Engineer for GM/Chevrolet. The R2 program is also pioneering research into the future design of prosthetic limbs and even exo-skeletons for injured service men and women across the globe or people with restricted mobility, possibly using advanced sensors similar to those found in reverse parking systems. The engineers are also looking at ways of helping production line workers who lift massive weights. Blast off The robot, which travelled to the ISS on STS133 Space Shuttle Discovery in February 2011, was ’power washed’ (remotely switched on) by handlers at Mission Control in Houston in August to test the robot’s main computers, buried inside R2’s stomach, in addition to another 30 processors embedded in his arms and controlling joints. Thankfully, everything worked perfectly, signalling a new chapter in Space research. universities researching human bone and joint disease. “R2’s arms and hands have a jointed skeleton similar to a human,” says Linn, “although the thumbs have four degrees of freedom, instead of a human’s three, so we could see the technology adapted and used in medical research.” “Those electrons feel good! One small step for man, one giant leap for Tinman kind,” R2 posted in a statement to Twitter. “Sure wish I could move my head and look around,” he added. Linn adds: “Polishing a door handle in the kitchen, cleaning a wine glass or screwing on the top of a plastic bottle may seem mundane, but each time you do it you use hundreds of tiny bio-mechanical movements. This combination of dexterity of movement with precise manipulation and a certain amount of force for each task are key issues for robots. Not enough movement and the wine glass being washed-up won’t dry. Too much force and it will smash.” During the first two-hour test, astronauts Michael Fossum (US) and Satoshi Furukawa (Japan) positioned R2 on his fixed pedestal on the ISS and then watched on as ground controllers took over. The four visible light cameras “Those electrons feel good! One small step for man, one giant leap for Tinman kind.” R2 Statement to Twitter that serve as R2’s eyes were also turned on in his gold-colored head, as did an infrared camera, located in the robot’s mouth used to calculate depth perception. “Mr” Muscles Daily tasks such as cleaning dishes or buttoning a shirt are things we do without thinking, but for R2’s engineers, these tasks really interest them. R2 is the most dexterous robot ever built because of his very human-like hands. All of the tools and equipment aboard the space station were designed for use by real people and R2 has to be able to perform tasks in the same way that his companions would. R2’s mechanical hands work very much like the human hands on which they were modelled, including a similar range of motion and precise control of both position and force – giving new hope to those designing prosthetic limbs and “Working with NASA’s scientists and engineers we are confident we have created the most technologically advanced robot in the world offering us flexibility in future manufacturing in the workplace and real world benefits, elsewhere.” Linn says that although he’s a robot, R2 takes on a personality of his own. “Women see R2 as the perfect man, who’s good looking and does as he is told, while guys similarly see their perfect partner. In reality R2 is given a personality by each person who meets it – from kids who see a best friend to grandparents who see a helping pair of hands.” Chevrolet’s Moon Shot The R2 NASA partnership with GM is one of a long line of science and technology programs that date back to the legendary Apollo lunar missions to the moon in the 1960s. GM engineers designed and built the guidance computer (GPS) and inertial instrument platform that got man on the moon, in addition to the silver-zinc battery which powered the Apollo descent module. A later addition to the lunar program, the solar battery-powered Lunar Rover which transported astronauts on the moon 40 years ago, is inspiring the 2011 Chevrolet Volt EV. Chevrolet Centennial Times ? DID YOU KNOW THAT... ⁄ The ISS is home to six crew astronauts 27,743.8 km/h (17,239.2 mph), completing 15.7 orbits a day and takes 91 minutes to orbit earth ⁄ The ISS has its own time zone on board Coordinated Universal Time (UTC). ⁄ The ISS experiences 16 sunrises and sunsets a day and can be seen from Earth with the naked eye ⁄ The program holds the current record for the longest uninterrupted hUman presence in space ⁄ Power is provided by 16 solar panels which are as long as the wings of a Boeing 747 aircraft ⁄ You can sleep floating freely in space but it’s avoided because of bumping into equipment. ⁄ All waste liquids are recycled into drinking water ⁄ Most of food eaten by station crews is frozen, refrigerated or canned as of 9 March 2011, crews have consumed a total of 22,000 meals. ⁄ The sense of taste is reduced in orbit because of fluid shifting to the head so spicy food is a favourite of many crews. ⁄ Drinks are sipped from plastic bags with straws, while knives and forks are attached to a tray Chevrolet’s Very Own Rocket Man Jon Bereisa proves to make the Volt “it’s not rocket science” (three Russians and three Americans) ⁄ The station travels at an average speed of 17 with magnets to prevent them from floating away. ⁄ The station gym has two treadmills and a stationary bicycle; each astronaut spends at least two hours per day exercising on the equipment and use bungee cords to stop from floating away ⁄ The International Space Station has received 297 visitors Ever heard the phrase, “it’s not rocket science”? In most cases, it’s usually not. However, there are significant benefits of having a rocket scientist working to develop extended range electric vehicles (or EV’s as the techies call them) like the Chevrolet Volt. “It doesn’t take rocket scientists to build an EV, but it certainly has helped,” says Jon Bereisa, Chevy’s very own real-life rocket scientist who has been with the company for the last 40 years. The ties between the space race and the legendary car company are stronger than you might think, but how does a rocket scientist end up at an automotive company? Bereisa, Chevrolet’s Director of Fuel Cell Propulsion System and Advanced Engineering and Technology Development has not only helped put a man and a car (well, ok, a lunar rover) on the moon, but has also assisted the European Space Agency and NASA reach Mars. “In 1970, I landed my dream job and found myself working on the Mars Mission program which saw the development of electric drives that were so impressive we developed the technology for civilian products: electric vehicles.” Lunar Rover “It was then that I was bitten by the EV bug and have had electric fever ever since,” adds Bereisa. “Since 1974, General Motors has been a leader in electric vehicles. But what many don’t know is that GM’s EV program starts with the lunar rover that astronauts drove on the moon 40 years ago which was powered by GM’s electric drive and batteries. GM also designed batteries that powered the Apollo descent module, while a GM guidance computer and inertial instrument platform got them there.” Bereisa became chief engineer for the EV1 electric vehicle propulsion system, advanced engineering director for hydrogen fuel cell propulsion systems and was the system architect for the Chevrolet Volt extended-range electric vehicle – critical milestones in reaching GM’s EV development. “As a technological achievement, the Volt is light-years ahead of where we were when I arrived at GM in the 1970s, but new technologies and breakthroughs in battery chemistry make it an exciting time and continue to lead EV development.” 18 Chevrolet Centennial Times The curious city of La Chaux-de-Fonds WHERE IT ALL BEGAN La Chaux-de-Fonds may be the birthplace of Louis Chevrolet, not to mention Le Corbusier, but this small francophone city is better known as the heart of the most Swiss of industries. W atchmaking took root in the late 18th century and transformed the city, along with nearby town Le Locle, into an undisputed capital. Chevrolet’s father was in fact a watchmaker and had relocated to La Chaux-de-Fonds in 1876, two years before the birth of his most famous son. As the story goes, Chevrolet’s father took great pride in repairing every clock and appliance in the house, and his skill may have contributed to his son’s passion for mechanical objects. Today, watchmaking continues to define La Chaux-de-Fonds for both high-end manufacturers and watch aficionados, who flock to the acclaimed Musée internationale d’horlogerie or simply dare to dream. Yet, despite being equated with Swiss craftsmanship, La Chauxde-Fonds is not your typical Swiss city. For one, La Chaux-de-Fonds lies in the Jura mountains, which are decidedly unlike the majestic, picturesque Swiss Alps. While the city has been ranked as Europe’s highest (at 1000 m), only the hardiest of travelers come for the view and surrounding landscape – which is scattered with villages that go by unofficial names, such as the Siberia of Switzerland, due to their harsh conditions. The actual city looks different than its neighbors, too. A devastating fire in 1794 led to reconstruction with only one purpose in mind: Louis Chevrolet the growth of industry. The transformation of La Chaux-de-Fonds began in 1835 and was based on the grid system of urban planning – a first for Switzerland and a point of interest for Karl Marx in Das Kapital. Order and function triumphed over more traditional winding streets and nooks. Be it cause or effect, watchmaking thrived, and the city’s contributions and scope were recognized (with Le Locle) as a UNESCO World Heritage Site in 2009. All of this means that La Chaux-de-Fonds is unique, but with its Art Nouveau architecture, landmark Espacité tower and famous native sons, it is fascinating, too. La Chaux-de-Fonds Chevrolet factory in Switzerland Chevrolet Centennial Times The spell of Lucerne LAKESIDE BLISS It takes only a few minutes in Lucerne to understand why this unassuming city in the middle of Switzerland ranks as one of the world’s favorite travel destinations. 19 S ituated on a pristine lake, against dramatic mountains that alternately shimmer and break through mist, Lucerne boasts of an ideal location – and then there is the city itself. With its medieval squares, frescoes and historic bridges, Lucerne does not have to work hard to charm. A closer look, however, reveals a complex history. Lucerne traces its origins back to an 8th-century Benedictine monastery, and later thrived upon the opening of the St. Gotthard alpine trade route in the 13th century. But what makes Lucerne what it is today may have more to do with its defiance of Habsburg rule, regional alliances that ushered in the Swiss Confederation; and loyalty to the Catholic Church during the Protestant Reformation. In other words, beneath the city’s elegant, small-town feel lies a strong sense of identity and mettle. Today, Lucerne offers visitors the chance to savor its culture, old and new. Apart from historic architecture – notably the covered wooden Kapellbrücke (Chapel Bridge) and the churches and guildhalls dotting the streets – the stunning Jean Nouvel-designed KKL convention center warrants a visit. The city makes use of its myriad treasures, too, and hosts top music festivals and the most raucous Fasnacht (Carnival) celebrations in the country. And at a short distance from the center, the Verkehrshaus or Swiss Museum of Transport is the most frequented museum in the country, thanks to its awe-inspiring and entertaining exhibits. Yet, for all of the action, the ultimate Lucerne experience may not be on land. If you can, enjoy a lakeside promenade along the Vierwaldstättersee (Lake Lucerne) and hop on a steamer. From the decks, you may come to understand why nearly five million people descend on Lucerne each year. Lucerne Lion monument Lucerne 20 Chevrolet Centennial Times Chevrolet: The First 100 Years A brief history from the early beginnings to today The motor car was barely two decades old when the Chevrolet Motor Company came into being 100 years ago. Most vehicles were large and luxurious machines, bought by the fortunate few who could afford this new-fangled means of personal transport. And that’s how Chevrolet started out. It all begins with the Classic Six T he result was the prestigious and advanced Classic Six, on which the Chevrolet name was bestowed to capitalize on Louis’ considerable sporting fame. On November 3, 1911, the Chevrolet Motor Company was incorporated in Flint, Michigan, U.S.A. Production of the Classic Six began the following year. Billy Durant, however, realized the best way to expand was to focus on high volume, lowpriced cars, as Henry Ford was proving with his Model T. Louis disagreed and departed the company in October 1913 after severe arguments with his partner Durant. That left Durant free to push ahead with the more downto-earth four-cylinder H-series of cars, the first to wear the Chevrolet bowtie emblem. Their success allowed the company’s first steps on the path to expansion beyond the U.S.A., with a Canadian factory founded in 1915. The same year, Chevrolet went head-to-head with the Model T with its small economy 490 model. The name was chosen because, at the time, the Model T was priced at $490. In 1917, Chevrolet introduced its first V8 engine, a configuration that would become closely associated with the brand from the 1950s onwards. A year later, the company became a division of General Motors, introducing its first light truck at the same time. These moves assisted it in becoming the second largest motor firm in America by 1919. It achieved its millionth vehicle milestone in 1922. Global Expansion (1920 – 1930) The company turned its eyes to Europe in the 1920s, a move inspired by its Danish-born president William S. Knudsen. It’s no surprise that Denmark was the choice for GM’s first European factory, with its initial vehicle – a chevrolet truck – built early in 1924. Demand soon outstripped supply though, and the General Motors Continental plant in Belgium put together its first Chevrolet in 1925. The plant was actually set up in an old abbey, and could only build 25 cars a day! Further plants followed in Switzerland – rather fittingly, given it was Louis Chevrolet’s home country – as well as Poland, Germany and the United Kingdom. With other manufacturing outposts in South America and Australia, the company established itself as a worldwide force during the 1920s. Small wonder then that in 1927, it toppled Ford from the top of the sales charts, building one million cars in that year alone. Yet the company wasn’t even 20 years old. An important arrival for Chevrolet in 1926 was Harley Earl, heading up General Motors’ new Art & Color styling and design studio. His ideas would go on to transform Chevrolet looks through to the end of the 1950s and the man himself became recognized as one of the most important car designers of 20th century. The world’s first SUV (1930 – 1940) The 1930s were difficult years for the automotive industry – indeed, the world as a whole – because of to the global depression. Chevrolet weathered the storm though, at a time when many of its rivals struggled badly or went bankrupt. It even introduced a number of innovations such as independent front suspension in 1934 and the first station wagon (estate), the Suburban Carryall- the first SUV ever, in 1936. By the end of the decade, all Chevrolets had received a fresh and exciting makeover, with streamlined styling that kept them among the best-looking of any cars from anywhere. Following the hiatus of the war, this trend contin- Chevrolet Centennial Times ued, with “Fastback” (sloping rear) and “Bustle‑ back” (large boot) looks helping lead the way in international car design. A decade of dramatic design and innovations (1950 – 1960) Automatic transmission was another significant introduction in 1950. But the best was yet to come, in the form of arguably the greatest Chevrolet of them all, the Corvette. Inspired by European roadsters, Harley Earl’s Corvette was the first real sports car to emerge from a major American manufacturer and featured a thennovel glass-reinforced plastic body instead of steel. Despite its many attributes, the Corvette initially struggled to find buyers and was almost dropped. It was only with the introduction of a V8 engine in 1955 and a slick restyle in 1956 that the Corvette truly took off. And it hasn’t looked back since; it remains the only continuously-produced US sports car, with the sixth generation model built and sold around across the planet today. The small block V8 engine spread to other Chevrolets, too, becoming one of the most significant and best-loved power units of all time. It’s still manufactured today, having been around longer than any other mass-produced engine. Chevrolet’s most flamboyant year was 1959, when the “fins and chrome” era of design reached its zenith, as typified by the Impala, an imposing machine that had taken Chevrolet up-market when launched in 1958. Its design, with folded-over rear wings, was little short of extraordinary. The following decade saw this fashion toned down, with Chevrolet again at the forefront of the move away from extravagance. Chevrolet production Corvette and Camaro: Two legends gain their credentials (1960 – 1970) Its answer for those seeking economy in a compact package was the Corvair in 1960; a distinctly European-flavored model much smaller than previous Chevrolets and featuring a rearmounted engine. It was a radical break from the norm for the company and showed how it was reflecting ideas from around the world. But for those who still like a dose of the extreme, the restyled Corvette Sting Ray of 1963 was enough to satisfy, with its razor-sharp angular styling a complete departure from the previous incarnation. The brand’s next major model of the decade was the Camaro of 1967; a compact and affordable performance model that would become one of the more iconic “pony cars”, so much so that Chevrolet has successfully reintroduced it, after the model name was dropped in 2002. Small is beautiful (1970 – 1990) The 1970s was a tough decade for car makers, with increasing government regulations, fuel crises and financial recessions making it a challenging time. Big was increasingly out, small was in, and Chevrolet was ready with its Vega model. At the other end of the spectrum though, the Caprice provided Chevrolet a premium offer for those who wanted it. Under the bowtie, there really was a car to suit everybody. A year to celebrate was 1979, when the company achieved the epic landmark of its 100th millionth vehicle. As the auto industry rallied in the 1980s, Chevrolet used 1983 to update its Corvette for a new generation, pointing the way into the future with increasing use of electronics. The 21 model celebrated production passing one million in 1992, the same year the Camaro celebrated its 25th birthday. However, those hoping for a sexy new revamp of the Corvette had to wait until 1997, when the C5 version gave the sporty Chevrolet almost supercar looks. The re-launch of Chevrolet in Europe An ongoing triumph for Chevrolet in the 21st century is its re-emergence in Europe. While the cars had always been available outside of their core American market, sales volumes were rather low in Europe. General Motors’ acquisition of Daewoo Motors in 2001 allowed it access to an already-established European retailer network and a strong manufacturing base. At the start of 2005, the Chevrolet brand was re-launched in Europe, offering a range of small cars based of the former brand’s products. Since then, an entire new range of cars has been introduced to a growing customer base. Manufacturing has also returned, with the opening of a brand-new assembly plant in St Petersburg, Russia and several joint-ventures in Eastern Europe and Poland. The future begins now Chevrolet celebrates its first 100 years with the same values it has always had; dependable technology, expressive design and great value. And, as a birthday present to both itself and the world, it will tackle the environmental concerns of today and tomorrow with the innovative Volt, the first electric car with extended range capability. 22 Chevrolet Centennial Times “YOU ROCK, WE ROLL” Chevrolet Centennial Times The Top 10 songs that are scientifically-proven “audio-dynamite” to your vehicle’s hi-fi. Whether it’s the boring daily commute to the office, a weekend pilgrimage to a favourite backof-beyond country retreat, or a trip to see the grandparents with the kids in the back, there is only one perfect accompaniment to any driving journey – music. “Road trip” and “mixtape” (although these days it should probably be “playlist”!): two words that were made for each other. Who hasn’t rocked-out to their favourite anthem to celebrate the end of the working week, sobbed along to a heart-breaking ballad after a gutwrenchingly painful break-up or merrily chorused with a bunch of mates on the way to the beach? Given the eternally powerful combination of an empty open road and an all-time favourite song, it should come as no surprise that car manufacturers take the subject of vehicle acoustics very seri ously indeed. Matt Kirsch works for Chevrolet (itself included in over 600 songs) as lead audio engineer. In principle, Matt’s job is to fit a dynamic soundstage that works for every kind of music genre into a space not much bigger than the average recording booth. “In our work we need to be certain that the infotainment system can cope with the hardest “power” chords, singers with a broad vocal register, as well as instrumental tracks with a deep, thumping bass.” In terms of playback technology, times are changing. While CD purchases still account for nearly three-quarters of U.S. music sales in 2010 alone**, a massive and growing amount is being downloaded – some 31 percent globally (11 percent in Europe***). Because of this, Matt’s team has the additional challenge of ensuring digital signals sound equally as good as other formats when owners connect their music via MP3. “It’s definitely not an easy job. We spend a huge amount of time tuning sound systems for ambiance and clarity, so that sitting in a car like the Chevrolet Cruze sounds like sitting in the front row at a concert hall. Test driving the sound system when you’re car shopping is an important “buy button’ that can be as key to your long-term satisfaction as checking out how well the vehicle handles. We set out to deliver a far better audio experience,” says Matt. “When buying a used car, punch the buttons on the radio. If all the stations are rock and roll, there’s a good chance the transmission is shot.” This view is backed by professional audio judges from the Mobile Electro“While of course nics Competition it’s an enjoyable Association (MECA) backdrop to the who highly rated Larry Lujack, ride, music is acthe Cruze audio a well-known American DJ tually a proven system’s acoustic way to take the credentials in their stress-out of driving,”says Matt. “There are 2010 Sound Quality League competition. studies* which show that listening to music while driving sharpens the senses, keeps the “Audiophiles believe that rating audio perdriver alert and even reduces tiredness.” formance requires critical listening as well as measuring output,” said Steve Stern, MECA “Therefore, it’s really important that we are president. “Only the human ear can gauge how able to create an environment that perfectly natural and believable the listening experience captures the acoustics and vocals of the music is.” being listened to, whether through an MP3 device or just the radio, all the while being aware But ultimately, what really determines the of the general noises that cars make as well as sound of music? If you think the art of music is important things going on outside of the vehi- volume, you’d be wrong. According to Kirsch, cle that the driver still needs to be aware of.” it’s not how loud you can make it, but clarity and definition that counts. Matt spends almost all of his working day carefully listening to thousands upon thou“Most people think that the best sound syssands of songs through radios, CDs and MP3 tems have to make the loudest noise possible, players routed through Cherolet’s fleet of vehi- but you should listen for all-round dynamic tocles. Even for the most die-hard music fan, it nality and punchy vocal characteristics to decould be enough to turn one “GaGa”. But it is termine quality – whether you’re listening to a crucial to the test program, ensuring that what smooth jazzy sound or R&B. From spending gets played in the car really is music to the ears. years listening to all kinds of music types and * Source: MSN, 2005 ** Source: Recording Industry Association of America *** Source: International Federation of the Phonographic Industry, 2010 23 styles, we actually have a few trusted tracks that we always turn to in order to measure the true acoustics of a vehicle. We think it’s a kind of “greatest hits” from both a technical and auditory point of view. Of course there is the fact that they’re all really incredible songs!” Matt’s top 10 set of songs are not only perfect for this scientific approach to car stereo design. He claims that they’re also great for a “private” audio test drive. Here is Matt’s full list with his hints and tips on what to listen for to get the best quality sound reproduction in a motor vehicle: 1. “Packt Like Sardines in a Crushd Tin Box” by Radiohead listen for the punch from the percussive bass, and the ring of the steel drums 2. “Bird on a Wire” by Johnny Cash listen for the clarity in Johnny’s distinctive voice, and his guitar to sound natural and free of any coloration 3. “Don’t Know Why” by Norah Jones listen for Norah’s voice to sound natural, and centred in front of you 4. “Diamonds and Rust” by Joan Baez listen for strong vocals, and for the instruments to be set across a wide sound stage 5. “No One” by Alicia Keys listen for clarity in Alicia’s vocals and spacious background sound 6. “Hotel California” by the Eagles listen for the clarity and dynamic range during the opening guitar solo, and of course the powerful drum beat 7. “Boom Boom Pow” by the Black Eyed Peas listen for powerful, accurate bass beats, even at full volume 8. “Rock that Body” by the Black Eyed Peas listen to clear, intelligible lyrics over the powerful, persistent bass beat 9. “Hide and Seek” by Imogen Heap listen for the enveloping ambience of the song, building on the openness and dynamic vocals 10. “He Mele No Lilo” Mark Keali’i Ho’omalu from “Lilo and Stitch” listen for the ambience and staging as the children’s chorus is offset by powerful bass To set up your own personal audio test drive, Matt’s Top 10 can be downloaded from iTunes (http://c.itunes.apple.com/gb/imix/matt-kirschs-chevrolet-europe/id429876306) 32 Chevrolet Centennial Times sits on the sideboard. I ask him what his greatest achievement was. But he doesn’t refer to the trophies. He talks of something else: engineering his first car, the Classic Six. The design included the first counterbalanced crankshaft, the first gear shift lever in the middle of the floor, first out-of-the way handbrake under the dashboard and there were even plans for fender skirts and running boards, but the machine shops of 1911 could not make them. Louis Chevrolet Engineer and founder of Chevrolet Motor Company The Constant Innovator EXCLUSIVE: Motor-racing dare-devil and engineer Louis Chevrolet reveals his greatest achievement to Chevrolet’s European News Bureau. Interviews with one of the greatest motor-racing drivers of all time are rare, and as I sit in his modest Detroit home, it is hard to believe that it is owned by a man who sat down at a work bench in 1911 and scrawled a name on note paper with a stub pencil which has since been carried to every corner of the world. I t has appeared on the automobiles he raced and created and is synonymous with iconic designs and an unflagging spirit of optimism. But if you met this big but handsome man on a street corner you’d probably think he was a retired banker, doctor or other profession and certainly not internationally-renowned Swiss engineer, Louis Chevrolet. The dark hair has aged with time to a shimmering grey and his once famous handle-bar moustache is now trimmed a little more these days, but peering through horn-rimmed glasses and pointing with one of his famous yellow pencils into a scrap book, you get a glimpse into a spectacular life and pioneering age that we will never see the likes of again. “We race because it’s where we started. It fuels our love for competition and we remain “That was a beautiful car that was ahead of its time. It was equipped with many safety and design innovations we take for granted and was within the reach of new and cost-conscious motorists for the first time. It really is one of my biggest achievements. The Classic Six set the benchmark for things to come.” New age of innovation “I was very much inspired by my father who was a watchmaker in La Chaux-de-Fonds in Switzerland. He showed me that you could offer a customer significantly more value than the volume leader, while selling for only little a bit more money,” adds Chevrolet, “This is a principle the company adopted and continues to offer. “The Baby Grand and Royal Mail are perfect example of cars that offered a lot for the money – valve-in-head engine, electric starter and headlights – and were successful with buyers because they were affordable and simply intuitive to use. in racing for two basic reasons: to win on the track and win in the marketplace,” says Chevrolet as he leafs through the scrap book. “While on the track I was celebrated as ‘the dare-devil Frenchman’, after spending something like three years of my life in hospital beds following various accidents, I decided that the cars I built would be made of the strongest materials and would feature many of the innovative safety innovations that were being developed at the time.” He spots a picture of himself chatting with the legendary Frenchman, Marshall Foch, at the Indianapolis race track and admires the headline “Louis Chevrolet Breaks World’s Record” as he re-traces a lifetime of memories. “Judging by the many safety awards Chevrolet has won with its Cruze, Orlando, Aveo and Malibu around the world, I believe the company’s engineers listened to me properly,” adds Chevrolet. “I was planning a campaign for 1911,” Chevrolet tells me, “and needed a car. That was when I met William Durant, with whom I incorporated Chevrolet Motor Car Company on November 3, 1911. I closely watch Chevrolet motorsport as it is my passion. I am heartened to see the Yvan Muller/Alain Menu-Swiss/ French driving partnership doing so well in the Cruze as they are places and people close to my heart and remind me of myself and places of my childhood.” From the 1930s to the present, Chevrolet has been responsible for many important automotive inventions, including (to name but a few) hydraulic brakes, column gear shifts and independent front suspension. The company also introduced us to yet another forward-thinking idea with the Suburban sports utility vehicle (known to many now as the SUV) in 1936. We walk through a room where the Harkness Trophy (won at Sheephead Bay in New York where he beat Ralph de Palma and also set a new world speed record of 111 miles per hour) and the Fort Dearborn Trophy of 1917 My time with Chevrolet is coming to an end and he is anxious to get out of the house, as he has been glancing at my 2011 Volt that’s on the street outside. He expresses how eager he is to learn, first-hand, how its battery and range-extending technology is about to make the petrol pump almost redundant for the first time in 150 years. Chevrolet Centennial Times “I am regularly quoted as saying ‘let nothing stop you’ as we cannot let innovation and progress stand still. The new era of individual mobility, that started with our advanced family vehicle for 1915 with overhead valve technology, continues with the Volt, and there is a place in the future for a revolutionary electric car. “The 1915 Chevrolet Baby Grand is the product of experience and similar to the Volt in many Legendary cars and iconic ads that made Chevrolet During the telecast for this year’s Superbowl the cast of Glee burst onto the television screens of over 111 million people in a television commercial for the range-extending Volt EV, featuring a rendition of the 1950s jingle “See the U.S.A. in your Chevrolet”. Aimed at a new generation of Chevrolet owners, the ad is one of a long line of print and TV commercials that have become as iconic as the cars they feature. Whether it’s “sweet, smooth and sassy” in the 1950s, “as American as apple pie, hot dogs and baseball”, or “the Heartbeat of America” in the 1980s, they’ve been the signature themes to everything from family entertainment TV shows with Dinah Shore and Pat Boone to Los Angeles Dodgers game openers since 1949. “We go from sell the machine to sell the dream within 10 years as the Chevrolet brand is established in America through advertising and see the birth of suburbia and urban living in the 1930s where the automobile is an integral part of everyday living,” says GM Heritage Center Archivist Larry Kinsel. “From muscle cars to modern suburban commuter vehicles, since 1911 the constants that appear in every advert or commercial whether it’s in print, for TV or online is that Chevrolet offers durability, quality, value for money and practicality,” adds Kinsel. Part of GM’s rich cultural heritage, Chevrolet’s advertising and TV commercial in the global media archive are used as much today as when they were created by everyone from Hollywood movie moguls to Chevrolet fans and social historians alike. ways as it is a game changer. The Baby Grand was the first car with a magneto starter rather than a crank handle and was equipped with electric lights and set the benchmark in terms of safety and performance. 33 cost-conscious motorists for the first time while offering significantly more value than the volume leader. If only I had been involved in the design…” “Volt, like the Baby Grand before it, is changing the way we think about transportation and puts zero emission vehicles, once the preserve of only the rich, within the reach of new and “The global media archive in Sterling Heights houses millions of original photographs and adverts, plus thousands of motion picture films and video masters from around the world in Sterling Heights. “The archivists are frequently called on to use the collection to match iconic car adverts or cars to movies or work with production companies to help create retro TV commercials. We also assist Chevrolet fans and owners on a daily basis re-connect with their past with an ad for their office or garage wall – many of the assets are working harder now than when they were created,” adds Kinsel. Some of the original printed adverts in the GM Heritage global media archive come directly from GM facilities, while others are donated by individuals, including many former GM employees, whose personal collections contain items of significant corporate historical value and are welcome additions to GM's permanent historical record. “These one-of-a-kind visual works chronicle the people of GM and their contributions, documenting the workforce, fashion, culture, and events of the day,” adds Kinsel. “Advertising reflects each decade not just of Chevrolet but the evolution of the motor car and how it’s influenced history.” The first Chevrolet Motor Company adverts appeared in the early 1900s and as Chevrolet expanded William Durant turned to advertising agency Campbell Ewald in 1919 – beginning a partnership with GM that lasted more than 90 years, promoting a very Chevrolet attitude as much as dependable vehicles. The first color print adverts appeared in 1925, reflecting the paint and trim options available in the Chevrolet range at the time – grey, plum and black and show the growing use of the car for leisure pursuits. The 1930s saw Chevrolet ads reflecting the austerity of the time following the great depression, highlighting the rugged capabilities of “knee action” front independent suspension and “peak economy”. The 1950s record the birth of rock and roll, the invention of the teenager, use of television as a medium and the “sweet, smooth and sassy” Chevrolet Bel Air in which people could “See the U.S.A. in your Chevrolet”. Leaping forward to the 1970s Chevrolet in the U.S.A was as representative of America as perennial favorites such as apple pie, hot dogs and baseball… which inspired several regional variations of the US TV commercial including ‘Braaivleis, rugby, sunny skies and Chevrolet’ in South Africa. Supporting Chevrolet in the brand's centennial year in Europe in 2011 is an advertising campaign entitled “Make it Happen”. Developed by G2/Herezie, Chevrolet's lead creative agency, the new campaign embraces the Chevrolet DNA of “empowerment” and “can-do spirit”. This new generation of ads encourages us all to make the most of every day and no missed opportunities – backed by a ZZ Top soundtrack . About the GM Heritage Center GM’s Heritage Center exists to preserve the past, showcase the present and inspire the future and as well as being the central archive, is also home to 800 vintage, historic and concept GM cars built for motor shows and design programs, while the archive houses significant documents, manuals, brochures, and artifacts documenting GM's rich first century of history and innovation. The Heritage facility in Sterling Heights, Michigan – bigger than an American Football pitch – holds 8 million images from original brochures, manuals and build sheets, to rare examples of badging and signage, this unique and growing repository reflects the historical accomplishments upon which GM is building its future – with 1.3 million assets accessible via the web. Chevrolet Vehicle Information Kits are also available from the Heritage Center Archive containing basic specifications and equipment availability for most Chevrolet vehicles from 1913 to 2007 – all via free web download. Requests for images and information: [email protected] 34 Chevrolet Centennial Times The artificial of America On July 3, 1952, Henry Opitek was admitted to Wayne State University’s Harper Hospital in Detroit suffering from shortness of breath and chest pains. He was having a mild heart attack and until that day the prospects of his survival were slim. A little after 80 minutes, Opitek was in the recovery room and not aware that his medical procedure, carried out by Dr Forest Dodrill, had just re-written medical rule books, changing the face of cardio-surgery and paving the way that made open heart surgery common practice. Why? Of those 80 minutes a mechanical heart was used for 50 minutes to keep Opitek alive while his heart was repaired. Dr Dodrill was the first surgeon to use a mechanical heart pump on a patient at Wayne State University’s Harper Hospital in Detroit and there’s a reason that the heart pump looks like a 12-cylinder engine. It was made by General Motors. Beyond cars and trucks General Motors scientists and engineers have had impact in many areas beyond their traditional scope of developing new and better cars and trucks – from paint and gasoline to solar cells, hydrogen fuel cells, and even the inertial guidance system for NASA’s Apollo moon programme. Believe it or not, one of the lesser known ground-breaking GM research contributions was in medical science rather than transportation, and it is housed permanently at the Smithsonian Institution today. used to take over the complete body function of maintaining the blood supply of the body while the heart was open and operated on.” Dr Dodrill was absolutely confident a machine could be developed to temporarily replace the human heart’s blood-pumping function and make open heart surgery possible. Several previous devices had been used during surgery with animals, but the issues of how to preserve red corpuscles when blood was pumped through a machine as well as how to prevent blood clotting and infection had to be tackled before a machine could be used for heart surgery on humans. With parts made of stainless steel, glass, and rubber, it used air pressure and vacuum pumps to circulate blood from the 12 chambers through the patient’s body while the heart was being operated on. Dr Dodrill and his medical team turned to a team of scientists and engineers at the General Motors Research Laboratories in Detroit for help to develop and then build a mechanical heart that would address all these issues. One million lives saved The result was the Dodrill-GMR Mechanical Heart, built by the GM Research Laboratories at no cost, in the public interest. Measuring 25.4 cm by 30.5 cm by 43.2 cm, it resembled a 12-cylinder engine, with six separate chambers that looked like cylinders. As Dr Dodrill modestly noted in his report for the Journal of American Medicine, “To our knowledge, this is the first instance of the survival of a patient when a mechanical heart was “We’ve come a long way since that first heart operation in 1952 and it’s estimated that, worldwide, more than one-million open heart operations are performed using a heart-lung machine each year,” said Dr Larry Stephenson, Wayne State University cardiothoracic surgeon and medical historian. “Without some form of blood pump or heart-lung machine, many of the heart operations we routinely do today would not be possible.” The success of the Dodrill-GMR Mechanical Heart began a wave of research and medical advances that continue to this day. And what of Henry Opitek? He lived for almost 30-years after the operation in Michigan. Chevrolet Centennial Times The Engine is the Heart of the Car Chevrolet’s real-life heart surgeon puts the feel-good factor into Corvettes. The engine is the heart of the car and maybe that’s why Dr Jamie Meyer left his study of cardiovascular disease to instead focus on delivering the best Chevrolet aftermarket automotive engines to race car enthusiasts. Most of the people in the automotive arena have engineering degrees, or maybe business or marketing credentials. But not Dr Meyer. “I earned a PhD with honours in Anatomy and Cell Biology from the medical school in Syracuse and have a fellowship from the University of Cincinnati’s College of Medicine.” So how do you become the heart and soul of GM Performance Parts as Product Integration Manager? “My job was studying cardiovascular disease and my passion was playing with cars. So during the nights I was writing for car magazines. On weekends I was announcing drag races. Both careers kind of collided in 2005 when I was offered and took a position at GM looking after Chevrolet performance engines. It’s the position I’m still in today and I’ve been having a great time since.” Dr Meyer may love the car business and although his day job is designing and building super-fast Corvette engines, he still has a soft spot in his heart for his cardiovascular learning’s, regularly running healthy heart workshops for GM employees on how to look after their hearts at work. As well as managing the GM Performance Parts business, Dr Meyer is a licensed drag car racer and set up ‘Moms Racing’ in 1995, a foundation that offers people with a safe alternative to illegal street racing. Moms Racing stages events at a local drag strip in New York and introduces illegal racers to a safe place to go race and hang out and talk about cars. It still works to keep drivers involved and passionate, while not endangering other people on the roads. Dr Meyer wants people to be healthier and safer and he wants them to enjoy their vehicles. “I think about cars 24 hours a day. I wake up in the morning and I think about how to modify them.” Even though his career is no longer in the medical field he still has an interest in the continued research on heart disease and works closely with American Heart Association in Detroit. 35 36 Chevrolet Centennial Times Iconic ChevROLETS Illustrated Brand History Throughout its 100-year history, Chevrolet has created hundreds of different cars and trucks for passionate fans and collectors. Some stand out as iconic – personifying the spirit, style, and dependability that have defined Chevrolet. Showcasing 100 years of innovations from safety glass to Chevrolet’s electric-powered Volt, the GM Heritage Center collection has gathered together 22 of the most iconic cars in the history of the company. 1911 1914 Chevrolet Royal Mail Roadster 1932 Chevrolet Sport Roadster The early Suburban was the grandfather of the modern SUV. However, the steel-bodied, truck-based Chevrolet Suburban “Carryall” originated as a more robust and accommodating alternative to “woodie” station wagons when it was introduced in mid-1935. Continuing into 1936 with few changes, the first generation Suburban was often put to work carrying up to eight persons, plus their gear and luggage, to rugged and remote locations – where work, play, or the pursuit of adventure awaited. During the past 75 years, many of the more than two million Chevrolet Suburbans built have continued that original mission, while others have taken on new roles, such as serving as VIP limousines. Along the way, the Suburban has become the longest-lived, continuous production, automotive nameplate in the United States. Chevrolet Centennial Times 37 In late 1913, just two years after its founding, Chevrolet introduced the 1914 Royal Mail Roadster. It was the first Chevrolet to wrap almost every Chevrolet-specific attribute into one car. Contemporary and jaunty, the Royal Mail had great visual appeal. Its reliable 2.8 l 4-cylinder engine had overhead valves, a premium design that contributed to its relatively high power rating. The car’s moderate $750 list price included a top, windshield and speedometer – items that had been accessories on more expensive cars just a few years before. In retrospect, it seems fitting that the Royal Mail was one of the first models to carry the Chevrolet bowtie badge. Arriving in the midst of the Great Depression, the 1932 Chevrolets were advertised as, “The Great American Value.” The cars’ styling and chrome accents echoed GM’s more expensive 1932 Cadillac models. Priced at a low $445, the Chevrolet Sport Roadster included a “rumble seat” for two, built into the rear deck. Chevrolet’s 6-cylinder overhead-valve engine, introduced in 1929, provided smooth, economical power. Upgrades for 1932 included a synchromesh transmission that helped eliminate embarrassing gear clash. Without a doubt, the styling of the ’32 helped make Chevrolet America’s favorite car that year. Even today, many collectors point to the 1932 Chevrolet when asked to name their favorite Chevrolet of all time. 1936 Chevrolet Suburban 38 Chevrolet Centennial Times 1948 Chevrolet’s new Advance Design trucks for 1948 were the first completely restyled General Motors vehicles introduced after World War II. From the start, people loved the new Chevrolet pickups. (And they still do – the Advance Design generation trucks are cherished by collectors as classics today.) The new, roomier cabs for ’48 provided spacious three-across Chevrolet Pickup During the decades since the first Chevrolet trucks rolled out in 1918, some once-common uses for Chevrolet trucks, and the special models that served these needs, have fallen by the wayside. Open-sided panel trucks called Canopy Express trucks were once common, and used for many types of delivery services. Before supermarkets came along, “hucksters” commonly sold fresh fruits and vegetables curbside in neighborhoods from such trucks. The GM Heritage Center collection has one of the last 1949 Canopy Express trucks in existence. In 1952, GM styling head Harley Earl and a small team of designers set out to create an American sports car using innovative fiberglass body construction. Crowds thronged the resulting roadster – the Chevrolet Corvette – at the 1953 GM Motorama. A production version, powered by a warmedup Chevrolet six, followed. A few years later, GM engineer Zora Arkus-Duntov, a Russian-born émigré who knew his way around European sports car racing, gave Corvette its high-performance heart. Duntov massaged Ed Cole’s elegantly simple and lightweight 1955 Chevrolet small-block V-8 into a racing engine competitive in most any arena. By 1956, a Corvette race car with the right factory authorized parts could give nearly any car in the world a good run. And that was just the beginning. 1955 Chevrolet Bel Air Sport Coupe seating. The Chevrolet truck driveline, which had proved itself in every possible way during the war, hadn’t needed – or received – much tweaking. Reliable and versatile, the Chevrolet half-ton pickup continued as the farmer and tradesman’s fourwheeled friend. With the advent of the ‘48s, more families began to consider a Chevrolet pickup for a second car. 1949 Chevrolet Canopy Express 1953 Chevrolet Corvette Occasionally, a new car arrives at just the right moment – and history is made. One such standout in the 100-years of Chevrolet is the 1955 Bel Air. Chevrolet had a “durable, but dull” image in the early 1950s that cried out to be re-energized. The 1955 Chevrolet, especially in top-level Bel Air guise, did just that. Debuting just as rock n’ roll was about to shake America to its cultural roots, the longer, lower and often two-toned 1955 Chevrolet exuded American optimism. A sizzling new “Turbo-Fire” V-8 – the engine that launched Chevrolet’s legendary small-block engine family – was optional. Chevrolet ads called the ’55 “The Hot One,” an allusion both to its V-8 performance and recordbreaking sales pace. Chevrolet Centennial Times 1957 Chevrolet Bel Air Nomad 1963 Chevrolet Impala By 1962, the Chevrolet Corvette had earned global respect for its performance prowess and was on its way to becoming the favorite, if never official, car of America’s astronauts. Then came the 1963 Corvette Sting Ray. Based on a oneoff sports racer penned by GM design chief Bill Mitchell, the Corvette Sting Ray “Split-Window” Coupe was quite possibly the most exciting production car America had yet experienced. Beyond its superbly tailored form, the Sting Ray had a new and effective independent rear suspension, offered extra-potent, fuelinjected small-block V-8 power, and, best of all, was surprisingly affordable. The 1967 Chevrolet trucks led truck design into a new era. Leaner and cleaner in every line, the new models appeared lower and longer – somehow managing to look both car-like and rugged at the same time. Their large, rounded wheelhouses added a design touch evocative of several popular GM cars of the era. The ’67s were more durable than ever, and were to their core tough machines designed first of all to get the job done. Many features of the new pickup – and the Suburban that shared its styling – were designed to appeal to the still relatively small, but growing, number of customers seeking comfortable and capable trucks for recreational use or personal transportation. 39 The strikingly sleek Chevrolet Nomad of 1955-1957 brought mid-century modern design to the utilitarian station wagon. The Nomad got its name, along with its unique roofline and rear body treatment, from a 1954 GM Motorama Corvette concept wagon conjured up by GM design chief Harley Earl – father of the 1953 Corvette roadster. Encouraged by the show car’s reception, and mindful that America’s burgeoning suburbs were absorbing ever more station wagons, Chevrolet developed the Nomad into a premium Bel Air-level “halo” model for their 1955-57 regular wagon lines. The Nomad two-door sport wagon design was produced through 1957. Each of the three model years still has its passionate followers – the original Nomads have never gone out of style. The Beach Boys sang harmonies to Chevrolet’s 6.7 l bigblock V-8, rated at a thumping 425-hp for 1963. The hardtop ’63 Impala Sport Coupe, with its convertible-look roofline, crisply tailored flanks, and pointed fenders, beautifully showcased the big brute of an engine. The sleek 1963 Impala could also be had with a Chevrolet 283 or 327 small-block V-8 engine, and was even available as a sixcylinder model. The popular Super Sport package included special SS exterior details and front bucket seats with a console. Collectors drool over ’63 Impalas today – especially when there is an original 6.7 l V-8 under hood – and the ’63 is also a favorite with hot rodders and customizers. 1963 Chevrolet Corvette Sting Ray “Split-Window” Coupé 1967 Chevrolet Pickup 40 Chevrolet Centennial Times 1969 Providing a spectacular grand finale to the first generation Camaro (1967 - 69), the freshly restyled ’69s raced through a year of unprecedented exhilaration. Chevrolet’s hot four-seat sportster was turning up at the head of the pack everywhere, it seemed. The Z28 was headed for a Trans Am racing championship, several dozen specially produced ZL-1 aluminum-engined Camaro Chevrolet Camaro The El Camino “passenger-car pickup” first appeared in 1959 and was, along with the ’60 edition, based on the full-size Chevrolet. Following a three-year hiatus, the El Camino returned for 1964, as a derivative of the new intermediate-sized 1964 Chevelle.The restyled ’68 El Camino was as sleek as any vehicle with a pickup bed could be. That same year, 1970 the El Camino was finally available with Super Sport equipment, and buyers could fully partake of the additional muscle-car options offered for the Chevelle SS. The 1970 El Camino SS, stuffed with 6.5 l or 7.4 l Chevrolet big-block power, is the ultimate El Camino of the muscle car era. Chevrolet Chevelle SS 1971 Chevrolet C10 Cheyenne Pickup coupes were providing thunderous thrills at drag strips and race circuits, and a specially detailed RS/SS 396 Convertible popped up just in time to pace the 1969 Indy 500. No 1969 Camaro would ever become just another used car. The spirit of the now-iconic ’69 is subtly evident throughout the all-new 2010 Camaro 1970 Chevrolet El Camino SS The muscle car era peaked in 1970, and leading the way to the summit was the SS 454 Chevelle. Chevrolet’s 7.4 l big-block, the largest displacement production Chevrolet V-8 ever, was new for 1970. That same year, GM first permitted engines larger than 6.5 l in its intermediate-sized cars. One result was perhaps the most legendary of all Chevrolet Super Sports, the SS 454 Chevelle. The available 450-hp LS-6 bigblock could launch the SS 454 to 100 mph (160 km/h) in about 13 seconds. Original, unmodified LS-6 SS 454s are rare collectibles today. However, many enthusiasts build their dream Chevelle SS from Chevrolet’s Performance Parts catalog – the GM Heritage Center’s ’70, with its modern 505-hp, LS7 7.0 l V-8, is a sterling example. The trend had been building for years and in 1971, it became impossible to ignore: Mainstream America was falling in love with Chevrolet trucks. The 1971 trucks helped Chevrolet set a new car and truck calendar year sales record of more than three million vehicles that year. On a modelyear basis, Chevrolet truck production for 1971 totaled 739,478, also a record at that point. Of all the Chevrolet truck models offered for ’71, by far the most popular was the 2WD C10 pickup, with more than a quarter million built. Spurring the half-ton’s acceptance was the new-for-1971 Cheyenne premium trim package, which raised Chevrolet pickup interior style and comfort to new levels. Chevrolet Centennial Times 1976 Tradition counts in the truck business, and wise truck makers stay mindful of the past while moving ahead. When Chevrolet launched its smoothsided, double-walled Fleetside pickup box in mid-1958, it kept the Stepside box in the lineup as well. It would remain available, one way or another, for another 45 years. The classic Stepside design had a small step – really a Chevrolet C10 Stepside Pickup Chevrolet thunder rolled across Europe in 1989 when 24 pre-production ZR-1 Corvettes arrived on the Continent for a press tour in the south of France. The ZR-1, also known as the “King of the Hill” Corvette, was powered by a technically advanced 32-valve, 4-cam, 5.7 V8, developed with Group Lotus of England. Although quite tractable at low speeds, the engine – coded LT5 – had breathtaking performance right to the red line. Engine supply delays pushed the official ZR-1 introduction into the 1990 model year. In 2009, Chevrolet resurrected the ZR1 designation (sans hyphen) for a new supercharged Corvette model that surpasses the 1990-1995 ZR-1 in performance. The fourth-generation Camaro, featuring completely new and extremely smooth styling, was introduced for 1993 as a coupe only. The Z28 featured a 275-hp version of the Corvette LT-1 small-block V-8 introduced the year before – making the Camaro performance model the closest car to a Corvette available with a rear seat. A Camaro Z28 paced the 1993 Indianapolis 500, marking the fourth time the brand had served as the Indy Pace Car (earlier appearances were in 1967, 1969 and 1982). As had become tradition, a Pace Car Edition package was offered through Chevrolet dealers. 1993 Z28s were built with the colourful pin-striped Indy Pace Car package. 1996 Chevrolet Impala SS 41 vestige of the old-time running board – mounted ahead of each rear fender. These were useful for reaching items collected at the front of the bed. Convenience aside, some Chevrolet pickup buyers just plain liked the look of a Chevrolet Stepside. The dealeradded paint striping and aftermarket wheels on the Stepside shown provided an individualized custom appearance. 1989 Chevrolet Corvette ZR-1 1993 Chevrolet Camaro Z28 Chevrolet closed out its rear-wheel-drive, full-size sedan lineage in fine style with the 1994-96 Impala SS. The cars offered impressive performance – their 260-hp 5.7L LT1 Corvette smallblock V-8 engine could propel the 1,905 kg cruisers to more than 114 km/h in a quarter mile. A sporttuned suspension, extra-powerful four-wheel disc brakes, and wide 17-inch tires on special aluminum wheels, were also standard. Exterior moldings matched the body color – black-only in 1994, with dark cherry metallic and dark grey-green also offered during 1995 and 1996. Inside, leather seating surfaces and a leathercovered steering wheel exuded luxury. 42 Chevrolet Centennial Times 1997 Chevrolet Corvette Coupe The 2008 Chevrolet Tahoe Hybrid helped introduce the twomode hybrid green technology to full-size SUVs. In 2004, GM, BMW and DaimlerChrysler engineers set out to jointly develop a twomode hybrid system suitable for full-size cars and SUVs. A system developed by GM’s Allison transmission division for use on transit buses, was the starting point. The two-mode hybrid system channels gas and electric motive power through an electronically variable transmission, enabling a significant improvement in fuel economy, compared to standard gas-engine powertrains. Chevrolet Tahoe and Silverado models with the two-mode system are still the fuel economy leaders in their segments, with EPA estimated 20 mpg (11.7 l per 100 km) city and 23 mpg (10.2 l per 100 km) highway. The TV commercial that introduced the 1967 Camaro showed it emerging from an erupting volcano. For 35 years, an unforgettable lineup of fun-to-own, fun-to-drive Camaros emerged from that metaphoric volcano. In 2002, the mountain went dormant. Then, at the 2006 North American International Auto Show in Detroit, a new Camaro concept emerged to a standing ovation from the media and fans packing the convention hall – and rekindled the passion of the iconic 1969 Camaro. After the concept Camaro upstaged what looked like several volcanoes worth of pyrotechnics and special effects in the 2007 film TRANSFORMERS®*, the pressure to put it into production intensified. Much to the delight of Camaro enthusiasts everywhere, the new Camaro that emerged onto the automotive scene for 2010 was wonderfully faithful to the concept design – and to the spirit of the original. With the recent addition of a convertible, and soon an ultimate performance ZL1, the Camaro revival is just beginning. 2011 Chevrolet Volt The fifth-generation (C5) 1997 Corvette debuted to global acclaim. Everything was fresh, from the taut, yet fluid, styling to the new LS1 small-block V-8, refined chassis, and improved body construction. The transmission was now mounted at the rear axle, an arrangement that contributed to a desirable 50-50 front-to-rear weight distribution. Equipped with an available 6-speed manual transmission, the 1997 C5 could reach 273 km/h (170 mph). From its especially strong hydro-formed box frame up, the 1997 C5 was designed to be exceptionally rugged. The C5 convertible, which followed the coupe into production a year later, further demonstrated the effectiveness of the new structural design. 2008 Chevrolet Hybrid Tahoe 2010 Chevrolet Camaro *TRANSFORMERS and all related characters are trademarks of Hasbro and used with permission. © 2011 Hasbro. All rights reserved. The Volt is battery powered for the first 40 to 80 kilometers and emits zero CO2. After charging up, the revolutionary electric-powered Chevrolet Volt’s petrol-powered generator seamlessly provides additional electricity to continue on for another 500 kilometers or so, when needed. This extendedrange capability frees Volt owners from the range anxiety that can haunt owners of battery-powered cars. The Volt was named Motor Trend® Car of the Year for 2011, has collected Green Car Journal’s Car of the Year® award, was chosen Automobile Magazine’s Automobile of the Year, and was voted 2011 North American Car of the Year by automotive journalists. As of early July 2011, Chevrolet estimated that about two-thirds of the more than two million miles driven so far by Volts owners had been on electricity from the grid. Chevrolet Centennial Times 2012 Chevrolet Corvette Centennial Edition The 2012 Centennial Edition Corvette pays homage to Chevrolet’s history and racing heritage, even as its bold, edgy monochrome appearance places it firmly in the present. The Centennial Edition package can be ordered on any 2012 Corvette model, and is available exclusively in carbon flash metallic, with satin-black graphics and unique Centennial satin black wheels accented by red brake calipers. Ever since 1955, when 43 the fledgling Corvette was first fitted with the new smallblock Chevrolet V-8, Corvette has personified the passion and performance of Chevrolet, and it has held a unique position as America’s sports car, winning fans and races worldwide as erstwhile competitors came and went. Most recently, Corvette won the GTE class at the 2011 24 Hours of Le Mans, beating Ferrari, BMW, and Porsche. Chevrolet is ready for the next century 44 Chevrolet Centennial Times Chevrolet Harnesses Sun Capacity to charge a dozen Volts daily; excess energy to supplement dealer’s use as dealerships pledge to install solar-powered charging stations. C hevrolet is installing solar-powered electric charging stations for its Volts at dealerships in North America. The Green Zone initiative will generate electricity equivalent to 12 full vehicle charges per day and excess electricity created will help supplement the dealership’s power needs. “The Chevrolet Green Zone will provide our U.S. dealers with added flexibility when it comes to charging their vehicles, while also reinforcing GM’s commitment to renewable energy projects,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. American Chevrolet in California and Al Serra Auto Plaza in Michigan are the first U.S. dealerships to complete their solar charging capability by installing Green Zones on their property. “The question isn’t whether to install a solar canopy, it’s where and how many,” said Joe Serra, president of Serra Automotive. “It’s a win for us because the electricity generated will help reduce operating costs, and it’s a win for the environment since solar power helps reduce our carbon footprint.” Each canopy generates enough electricity for up to 4,500 charges per vehicle annually. The proof of concept for the Green Zone project is housed at the Detroit Hamtramck assembly plant, manufacturing home of the Volt. Chevrolet’s Green Zone Initiative is part of GM Ventures’ recent announcement to invest 5.2 million ($7.5m) in Sunlogics, a solar panel manufacturing and development company that will supply the panels and install the dealer charging stations. Both American Chevrolet and Al Serra Chevrolet partnered with Sunlogics for installation of their Green Zones. “Just one of these canopies provides enough renewable energy to power two to three homes per year, or more than 25 percent of a dealership’s energy consumption,” said Perry. “Collectively, that will be a lot of power we are putting back into the grid.” As part of the GM Ventures investment announcement in Sunlogics, General Motors committed to double its solar output globally – from 30 megawatts to 60 megawatts by 2015. The company derives 1.4 percent of its U.S. energy consumption from renewable resources. GM is the leading user of renewable energy in automotive manufacturing. It has three of the largest automotive rooftop solar power installations in the United States, and the world’s largest rooftop solar installation at its car assembly plant in Zaragoza, Spain. Additionally, GM has started construction on a new solar field at its Detroit-Hamtramck facility and completed construction on a solar array on top of its Baltimore Operations facility. The Volt can be charged at any 240V household power outlet. A full charge will take about four hours. The Volt can be programmed to charge overnight, making use of the lowest possible electricity rates. Chevrolet Centennial Times Chevrolet Volt Re-Charges Gulf Oil Spill Waste Chevrolet recycles 96,388 kg of oil containment booms used to clean-up the Gulf of Mexico spared from landfill and used to make electric cars Oil-soaked booms from the Gulf of Mexico are providing more than enough recycled material to make a production year’s-worth of air-deflecting baffles fitted to the underside of the Chevrolet Volt a positive outcome of the worst offshore oil spill in U.S. history. The rubber baffle or “air dam” is a special aerodynamic feature on the front of the Volt just under the bumper which reduces the amount of air travelling under the car, increasing the overall aerodynamic efficiency of the Volt and overall battery range while also improving airflow into the engine and radiator. “GM decided to offer assistance by collecting boom material from the Gulf coast until there was no longer a need,” said John Bradburn, GM’s manager of waste-reduction efforts. “We’re in the process of identifying other areas where the material we have left can be used – potentially in our plants – now that we have a sufficient quantity for the Volt.” Using the recycled oil containment booms, whose oil and water was refined or used for energy, allowed GM and its supplier partners to: /Reuse 365km (227 miles) of the absorbent boom material / Save 109,776 liters of water and oil from the nation’s landfills /Eliminate 96,388kg (212,500 lbs) of waste from being thrown out / Prevent 149 tons of CO2-equivalent emissions from entering the air 45 The remaining 25 percent is a mixture of postconsumer recycled plastics and other polymers. Before GM began the project, the only options for the contaminated boom material were disposing of it in a landfill or burning it for energy. While energy conversion was preferable to waiting hundreds of years for the material to decompose, both options end the life of a material that, if recycled, could live indefinitely. In 2010, GM facilities worldwide recycled 92 percent of the waste they generated. It uses recycled and bio-based materials such as plastic bottles, blue jeans, cardboard, carpet, tires, kenaf fibers, balsa wood and soy in its vehicles. The air dams comprise 25 percent boom material, 25 percent recycled tyres from GM’s Milford Proving Ground vehicle test facility in Detroit and 25 percent packaging plastic from GM’s Fort Wayne Assembly plant in Indiana. “We use recycled and bio-based materials whenever possible both in the vehicle manufacturing processes and plants and are pleased to be associated with the role we played in helping the Gulf clean-up efforts,” concluded Bradburn. 2 MOTOR A 111 kW/150 hp electric drive unit powers the Volt’s wheels at all times. Unlike conventional engines, there are no step gears and instant torque (370 NM) makes the Volt a lot of fun to drive. 5 Charging Cables The Volt can be easily charged anywhere at any time with its portable charging cable. At home, wall-mounted charging stations in your garage are the most convenient solution. 1 Range Extender The range extender is unique and sets the Volt apart from other pure battery-powered cars. It allows you to continue your journey once the battery’s energy is low. The 1.4 l engine serves as a generator to sustain the battery charge and extends the range to about a total of more than 500 km 5 1 2 4 3 3 Brakes The Volt is equipped with an electro-hydraulic brake system that enables regenerative braking The system converts G-forces to electrical power, then stores the energy in the battery pack. 4 BATTERY The heart of the Volt is the state-of-the-art lithiumion battery. 288 prismatic cells deliver 16 kWh. A sophisticated active liquid thermal control system heats or cools each battery cell for optimum range and performance. The Volt’s battery management runs more than 500 diagnostics at 10 times per second. You can drive up to 80 km on a battery charge. 46 Chevrolet Centennial Times EN-V: A Vision for Future Urban Mobility Radical Change in Mobility to Address Growing Urbanization Issues as Convergence of Electricity and Connectivity Redefines Automobile DNA Chevrolet’s bow-tie still stands for iconic design and in our centenary year we are celebrating 100 years of driving passion, changing the way we thought about transportation. F rom successes of the past such as new ideas like the Suburban – the world’s first SUV in 1936 that changed personal mobility – we are now embarking on our second hundred years. Propulsion, navigation and safety remain key to personal mobility, but the future of travel is about to be transformed, even now as we consider the global environmental impact of the automobile. Vision of the Future By 2030, urban areas will be home to more than 60 percent of the world’s 8 billion people. This will put tremendous pressure on a public infrastructure that is already struggling to meet the growing demand for transportation and basic services. General Motors and its strategic partner, Shanghai Automotive Industry Corp. Group (SAIC), are exploring several solutions for tomorrow’s drivers. Among the most promising is a new vehicle form called EN-V. A Promising Solution EN-V, which is short for Electric NetworkedVehicle, maintains the core principle of personal mobility – freedom – while helping re- move the motor vehicle from the environmental debate and redefining design. EN-V is a two-seat electric vehicle that was designed to alleviate concerns surrounding traffic congestion, parking availability, air quality and affordability for tomorrow’s cities. “EN-V reinvents the automobile by creating a new vehicle DNA through the convergence of electrification and connectivity. It provides an ideal solution for urban mobility that enables future driving to be free from petroleum and emissions, free from congestion and accidents, and more fun and fashionable than ever before,” said Kevin Wale, President and Managing Director of the GM China Group. Breakthrough Technology The EN-V concept was inspired by the Personal Urban Mobility and Accessibility (P.U.M.A.) prototype, which was developed by GM in conjunction with Segway and debuted in April 2009. The motors not only provide power for acceleration but also control deceleration and stopping. Turning radius has been dramatically reduced compared to today’s conventional vehicles, enabling EN-V to “turn on a coin.” Zero-emission power for the motors is provided by lithiumion batteries currently seen in Chevrolet’s Volt electric vehicle (EV). Recharging can be done by conventional conductive charging using household power, allowing EN-V to travel at least 40 kilometers on a single charge. EN-V can also improve the efficiency of the public electric infrastructure since the vehicle has the capability of communicating with the electric grid to determine the best time to recharge based on overall usage. By combining the Global Positioning System (GPS) with vehicle-to-vehicle communications and distance-sensing technologies, the EN-V concept can be driven both manually and autonomously. Its autonomous operating capability offers the promise of reducing traffic congestion by allowing EN-V to automatically select the fastest route based on real-time traffic information. The concept also leverages wireless communications to enable a “social network” that can be used by drivers and occupants to communicate with friends or business associates while on the go. This combination of sensing technology, wireless communication and GPS-based navigation establishes a technology foundation, pieces of which could migrate from the EN-V concept and potentially lead the way to future advanced vehicle safety systems. The ability to communicate with other vehicles and with the infrastructure could dramatically reduce the number of vehicle accidents. Using vehicle-based sensor and camera systems, EN-V can “sense” what’s around it, al- Chevrolet Centennial Times lowing the vehicle to react quickly to obstacles or changes in driving conditions. For example, if a pedestrian steps out in front of the vehicle, EN-V will decelerate to a slower and safer speed and stop sooner than today’s vehicles. “The EN-V concept represents a major breakthrough in the research that GM has been doing to bring vehicle autonomy to life,” said Alan Taub, Global Vice President of GM Research and Development. “The building blocks that enable the autonomous capabilities found on the EN-V concept such as lane departure warning, blind zone detection and adaptive cruise control are being used in some GM vehicles on the road today.” EN-V has been designed for the speed and range of today’s urban city cars. It weighs less than 500 kilograms and is about 1.5 meters in length. By comparison, today’s typical automobile weighs more than 1,500 kilograms and is three times as long. In addition, today’s automobiles require more than 10 square meters of parking space and are parked more than 90 percent of the time. EN-V’s smaller size and greater maneuverability mean the same parking lot can accommodate five times as many EN-Vs as typical automobiles. Smaller, Smarter Design “EN-V incorporates significant technology and material innovation, which has given the design team a whole new world to explore,” said Clay Dean, Director of Advanced Design for GM North America. “Because of the lightweight structures, materials and integrated controls, we created unique surface forms not traditionally found in automotive applications.” EN-V’s compact size makes it ideal for use in densely populated cities thanks to its advanced safety and propulsion technologies. But good things come in small packages, as witnessed by EN-V’s innovative interior design, which provides maximum visibility to the world outside. A simple interface for activating Wi-Fi-based technologies keeps occupants connected to the outside world. “The future of how we move around in urban areas can combine the best of personal mobility and public transit. There is a better solution and it is called EN-V. It demonstrates that we have both the knowledge and the abil- A Chevrolet Designer and the small dream The 1/64-scale model of his dream car – Chevroletor – is inspired by a 1930-era racers, 1957 Corvette SS, Batman and a model of movie star Arnold Schwarzenegger as The Terminator from the vast toy collection he drew upon for inspiration for the Hot Wheels Designer’s Challenge held by toy giant Mattel. Meet Amaury Diaz-Serrano, a Chevrolet designer with a love for cars big and small who has just landed his dream job. Hot Wheels design director Alec Tam said Hot Wheels have long been inspired by real cars, such as the Chevrolet Camaro, for their 1:64 scale die-cast models, but for the 40th anniversary of Hot Wheels, car industry designers were asked to do something a little different. As a kid he dreamed of one day designing cars for a living while play with Hot Wheels® die cast toy cars at home, so when he was asked to design a Hot Wheels® car for GM, he was beside himself. “The chance of designing a Hot Wheel is like going to the moon,” Diaz Serrano said. “I never would’ve imagined I would have two cool jobs in my life,” he added, “designing cars for GM and Hot Wheels.” ity right now to create a way to move people that not only ensures a ‘better city’ but also offers people a ‘better life,’” said Taub. The body and canopy of EN-V are constructed from carbon fiber, custom-tinted Lexan and acrylic, materials that are more commonly used in motorsport, aerospace and by NASA because of their strength and lightweight characteristics. The ability to work with such innovative materials provided a learning opportunity for GM’s design teams to study the feasibility of future automotive applications. While EN-V leads the way in terms of efficiency and technology, it also sets a new benchmark for vehicle design. For its debut, GM had design teams around the world provide their vision of what future mobility will look like. By day, Serrano can be found at GM’s legendary Technical Center in Warren, Michigan, as part of the team behind the Camaro and Chevrolet car and truck range, but his real passion is designing race cars with a difference. 47 “They took some chances on design and did things they are unable to do in their day jobs,” he said. “Hot Wheels is one of the few places where a car designer can not only be a kid but can really realize the vision of their design.” Tam said each car had to capture the Hot Wheels core values – speed, power, performance and attitude – as well as reflecting the distinctive look of each automaker. Each car also had to be able to perform a loop on a Hot Wheels orange track. EN-V Diaz-Serrano, who was given his first Hot Wheels car in 1968 by his Dad – a blue Camaro – at a Sears in his native Puerto Rico still collects them today and has more than 3,000 Hot Wheels, toy garages, and other play memorabilia in his basement. “I give some of the toys away every year to needy kids,” he says, “but I always pick up a new Hot Wheels every time I go shopping. I’ve been doing fan cars at work and fan cars for toy companies, so I have no complaints,” he said. “I get paid to play.” 48 Chevrolet Centennial Times CATWALK TO SIDEWALK You are what you drive – How your sense of touch, sight and smell inspires Chevrolet Erin Crossley is surrounded by coloUr swatches and textile samples from New York Fashion week, where supermodel glamour and attitude mixed with beautiful couture clothing influences everything from Main Street and the chair you sit in to your cell phone. W hether you’re slipping into a beautiful dress or buttoning up a tailored suit, your sense of style makes you feel special and cared for. Erin’s job is to help people experience this with something altogether different, every day. “A couch, clothing or soft furnishing designer will instantly recognize the colour waves in the studio as well as words and phrases – there are other commonalities in colour positioning and harmonization,” adds Erin, “including the use of matte and gloss finishes that have to match side-by-side.” Like an outfit, cars wrap around their owner in a protective and decorative shell and embody the ideas and the attitudes of the time in which we live, offering some prospect of transformation or a new journey, life and glamour. “Everyone is a style guru. When you get dressed you are unleashing an inner colour and texture fashionista without even thinking about it, simply by choosing the outfit you wear to the office or for going out,” says Erin, who is in charge of shaping the future look of Chevrolet car interiors. “The multiple colour and trim palettes we recommend have a vital and complex role as they must grab your attention in the showroom, but be ‘fashion forward’ enough to ensure you still like them two years down the line and that they remain ‘on trend’.” If you think couture inspires car design, you’d be half right, but there’s more to it – the car you drive is an important accessory which you also “put on”. It embodies design principles which create the same human feelings people experience when wearing a premium watch or high-end fashion. “I love seeing how our colour palettes and trim recommendations are interpreted and ‘blinged’ by customers. It’s also interesting to see how customers apply and personalize our colour and texture combinations. There’s always something a little different as they’re a statement of expression.” “By adding personalizations such as a silk scarf or cuff links you tell the world who you are and make a bold “here I am” statement – and this follows through inside your home to out on the street and the car you drive,” says Erin. You are what you wear “Craftsmanship and detail make you feel special whether you are wearing a handmade jacket, carrying luxury luggage or in a car. One of my passions is window shopping and I spend hours looking at tiny details on handbags or couture clothing lines that will achieve this. I love to brainstorm how a small buckle on a belt, the matte finish on a sofa or pattern used in a catwalk outfit could be used in my work – it can be very addictive.” “Despite being so very different, under the skin, there are many similarities between a couture fashion, upholstery patterns and the interior of the latest Chevrolet as each colour or texture evokes a range of emotions.” “Most of the skills I use applying colour and texture were learned as a wall coverings, upholstery and fashion fabric designer. Each material creates strong feelings – from leather to plastic, wood or metal. A matte metal is fast and sporty while a rich or neutral colour is relaxing.” Consumers make an emotional connection and have an affinity with a brand, so universally felt emotions play a big role in hitting the “buy button”. What’s “hot” in terms of colour at any given time counts whether it emphasizes value or an opulent display status. Erin adds: “Consumers naturally look for friendliness in design whether they are buying something to wear, for their home or a car. Classic designs and neutral understated tones are ‘in’ – something we first noticed in 2009, where greys and neutral tones were big. People have been buying to show pride in a smart purchase, but we are seeing more expressive hot colours appearing for 2012.” Women also control or influence 85 percent of buying decisions – including purchasing and maintaining vehicles – so the look, feel and “new car smell” is as vital as any safety package or entertainment system for the most discerning decision makers. According to the DuPont Global Automotive Colour Popularity Report, in 2010 silver accounts for 26 percent of cars sold globally, while black accounts for 24 percent and white/white pearl and grey hold joint third place with 16 percent each. Red holds a comparatively small six percent of the market, blue five percent and brown or beige three percent. “One thing that has really caught my eye this year is the increasing use of bold saddle leathers as a material by a spectrum of designers on furniture and luxury luggage to garments. We’re also seeing expressiveness with Chevrolet buyers who are choosing more expressive decorative trims and brighter colours.” Shaping the future Most people assume that car design is a guy’s job in vast studios which create exteriors and interiors and may not know how a “female touch” with colour and textures influences the finished product. You may also be surprised to discover that the people behind Chevrolet designs have also designed everything from mobile phones and upholstery fabrics to wall coverings. “One of the best parts of my job is that I get to research fashion shows and clothing exhibitions. It’s really cool because I see the trends, colours and textures that will be the next big thing for the upcoming season, and it allows me to translate them and apply them to the Chevrolet products our customers will drive,” says Erin. “Everyone in the team spends a considerable amount of time researching trends on the runway, but they also delve into the world of interior designer and furniture to bring new and innovative ideas into the studio that shapes our work.” “It may be a cliché, but not one day is the same and I get a real kick when I see something I’ve designed on the streets. They’re a real labor of love and I very much feel like they are part of me as I have an emotional connection with each car from early concept and inspiration board to the final product. “I think I have the best job in the world – and I get paid to know the latest fashion trends!” says Erin. Chevrolet Centennial Times FIND YOUR STYLE CHEVROLET FIND YOUR 49 50 Chevrolet Centennial Times Community News Chevrolet’s social media presence on the World Wide Web is as innovative as its products, with Facebook pages for each of our models, the most popular of which is the Camaro page with 1,836,950 fans. Whether engaging with customers or just sharing stories, Chevrolet has more websites and online fan clubs than any other brand, creating a lasting affinity with thousands of enthusiasts and “friends” in our community around the world. Chevrolet has gathered a small selection of updates and posts from Facebook pages around Europe and the rest of the world on 1 September 2011, featuring Chevrolet corporate announcements, events, Chevrolet fan updates and aspects of our global online presence. Chevrolet UK Chevrolet celebrated its 100 year anniversary at the world famous Ace Café in North West London by unveiling a very special one-off model of the Chevrolet Cruze (pictured). The “Cruzemobile” echoes the look of the famous “Bluesmobile”, we even had our own version of The Blues Brothers, The Cruze Brothers who performed a live set to over 500 guests. As a follow-up to our earlier post, more than 60 Chevrolet Volts were shipped out this morning from Oshawa, so for Canadian fans, no need to wait for other electric vehicles that won’t be delivered for some time. Customers in some provinces can expect it to arrive soon and within 12 months, the Volt will be available nationwide in Canada. Check out VoltAge for details. Chevrolet Italia Corvette Engineers Create High-tech Auto Sunscreen La ricerca di Chevrolet continua! I nostri ingegneri hanno studiato una vernice speciale e trasparente che protegge, con lo stesso principio adottato per la pelle dai solari NIVEA, dai raggi UV le parti in fibra di carbonio che ricoprono lavettura. La carrozzeria della propria auto, come la vostra pelle, va preservata e Chevrolet-come NIVEA-ha trovato il modo per proteggere la tua auto anche sotto il sole più rovente. In an effort to produce lighter, more fuel-efficient and better handling models, Chevrolet Corvette features advanced materials such as carbon fiber. Until now, exposed-weave carbon fiber, one of the coolest looks for fast, hot cars, was unavailable to consumers because the sun degrades the material. Chevrolet España Chevrolet, campeones del mundo en el campeonato de constructores! Chevrolet, world champions in the WTCC constructors’ championship! General Motors Chevrolet Volt The Chevrolet Volt Arrives in Canada www. chevroletvoltage. com Camaro beats the Mustang, Challenger and 370 in August 2011 www. torquenews. com Chevrolet Centennial Times 1,836,950 CaMARO FANS ON FACEBOOK 51 52 Chevrolet Centennial Times Born to Race 100 Years of motorsport is ultimate test for safer road cars and smart technology 1 Chevrolet racing has been at the heart of everything it does to such a point that it’s more than company tradition it runs deep in its DNA. Louis Chevrolet built his first race car in which he was clocked at 191.5 km/h – yet another world record. composite materials are all examples of trackproven technology that you’ll easily find on the latest Chevy road cars. A From Indianapolis to NASCAR, American Le Mans, World Touring Cars and BTCC to club sport race, at any given weekend somewhere in the world a Chevy will be pounding the tracks. Champions of the WTCC World “fearless Louis Chevrolet” is first reported by the “Journal de Beaune” as winning bicycle races in 1895 and within 10 years, along with his brothers, he was racing motor cars. They entered the inaugural Indianapolis 500 in 1911 and in the races that followed the ‘dare-devil Frenchmen’ was setting and breaking motorsport records across America. At one meeting Louis met a certain William Durant who asked if he would like to set up a business building motor cars. There’s no greater test than a race-track, rally special stage or quarter mile. From the punishing heat in Brazil where the Cruze WTCC team competes or the ultimate test of reliability and safety for a Corvette at the Le Mans 24 hours in France, it pushes every part of the car to the limit in the ultimate test of endurance. In New York in his first motorized race – the “Three Miles” – he reached a top speed of 109.7 km/h – a world record. In the same year, Knowledge such as gained in races transfers to the showroom from anti-lock brakes, safety cell crumple zones and the use of light-weight While the latest models in Chevrolet's product range, the all-new Aveo, the Cruze HB and the Captiva SUV, take their cue from classic Chevrolet designs; exactly 100 years after the first race successes by the company's founder, the chevrolet team won again the FIA World Touring Car Championship (WTCC) 2011. Chevrolet's manager of motor sports, Eric Nève, formed a team that successfully established itself in its first season and reached the podium already in November 2005. The second season saw the newcomer winning two races and finishing three times on the podium. Today's international team of drivers includes Alain Menu from Switzerland, Yvan Muller Chevrolet Centennial Times The performance characteristics of the smallblock V-8 also helped establish Chevrolet as strong contenders in the fledging stock car and drag racing worlds of the 1950s, growing to dominate them in the next decades. Chevrolet is the most frequently winning brand in NASCAR and has collected more NHRA Pro Stock Manufacturers Cups than any other brand –with Jeff Gordon and Jimmie Johnson strong contenders in the NASCAR Sprint Cup Series in 2011. RANK +/- DRIVER Points Behind Starts Poles Wins Top 5 Top 10 1 2 3 4 5 Jimmie Johnson Kyle Busch Carl Edwards Matt Kenseth Jeff Gordon 873 852 855 834 830 Leader -21 -38 -29 -43 25 25 25 25 25 +1 -1 +1 -1 +1 0 1 2 1 1 1 4 1 2 3 11 13 11 7 9 17 15 16 14 13 Oschersleben (D) Valencia (ESP) 4 September 18 25 0 10 0 31 July 0 8 18 0 25 17 July 15 25 18 0 12 15 12 25 18 8 3 July Donington (GBR) 18 25 8 12 6 19 June Porto (PRT) Yvan MULLER (FRA) Robert HUFF (GBR) Alain MENU (CHE) Tom CORONEL (NLD) Gabriele TARQUINI (ITA) 5 June Brno (CZE) 1 2 3 4 5 15 May DRIVER Budapest (HUN) RANK 24 April 2011 FIA WORLD TOURING CAR CHAMPIONSHIP — DRIVERS’ CHAMPIONSHIP Monza (ITA) TOTAL 18 25 10 0 1 10 12 25 0 8 25 18 0 12 15 25 12 15 18 8 18 25 8 10 6 25 18 15 12 10 25 18 10 12 6 25 10 18 8 10 18 1 12 15 15 25 10 18 15 0 25 18 15 6 12 333 317 253 158 157 18 25 15 12 0 18 15 25 8 10 4 September 43 22 23 6 Valencia (ESP) 30 14 40 10 31 July 43 18 27 6 40 26 22 6 Oschersleben (D) 43 27 18 6 17 July Chevrolet BMW Customer Racing Teams SR Customer Racing VOLVO Polestar Evaluation Team 3 July Donington (GBR) 1 2 3 4 19 June Porto (PRT) DRIVER 5 June Brno (CZE) RANK 15 May 2011 FIA WORLD TOURING CAR CHAMPIONSHIP — manufactures CHAMPIONSHIP Budapest (HUN) 2011 NASCAR success 2011 NASCAR — DRIVERS’ CHAMPIONSHIP Monza (ITA) Chevrolet Drivers’ Points Standings in ance racing at the “24 Heures du Le Mans” was, and still is, Corvette's natural environment and 2011 saw the Corvette racing team return to France. Since 2001, the Corvette racing team clocked-up seven victories in the GTS/GT1 class in Le Mans. The current C6 R race cars are based on the Corvette ZR1 supercar, which is part of the Corvette line-up. When the Chevrolet Corvette was launched in 1953, road racing and the world of endur- Zolder (BEL) Introduced in 1955, the Chevrolet V-8 transformed the brand, and fuelled American's love “The Small Block continues to be a success because it offers customers high performance and an affordable price, in a compact design that is easy to modify. The Small Block also started a wave of innovation – and escalating performance – that transformed the cars we all drive on the street and, some of us, on the track.” 24 April Test of endurance “It’s powered Chevrolet's factory racing programs, leading to wins in stock car, endurance, and Trans Am series. Chevrolet's racing experience in turn led to more potent production cars, creating legendary names like Corvette, Camaro, Impala, and Chevelle.” Zolder (BEL) Chevrolet also won the British Touring Car Driver’s Championship in its first full season racing the Cruze, with Jason Plato behind the wheel. In 2011, the Silverline Chevrolet BTCC team – run by the Wellingborough-based RML Group – returns to the Dunlop MSA British Touring Car Championship, with 2010 champion Jason Plato again as lead driver supported by Alex MacDowall, who at only 20 years of age is the youngest driver in the series. “The performance of the Small Block transformed Chevy and became the weapon of choice for grassroots racers on the drag-racing and sports-car tracks across America and elsewhere,” said Jim Campbell, vice president, GM Performance Vehicles and Motorsports.” Curitiba 20 MARCH So far in 2011, Rob Huff, Yvan Muller have thrilled WTCC audiences, around the world as they battle for the drivers crown once again, closely followed by Alain Menu – ensuring Cruze dominates on the track. In September Chevrolet was crowned with the 2011 manufacturer’s title, leading by 144 points with four races to go. of performance that continues today – seeing the 100-millionth Chevrolet Small Block engine produced in 2011. Curitiba 20 MARCH from France and Rob Huff from the United Kingdom. In 2010, Chevrolet became world champions by winning the drivers' and manufacturers' title in WTCC. Chevrolet won seven victories and 33 podiums in WTCC in 2010. 53 TOTAL 43 25 20 6 37 33 18 0 43 20 25 6 40 26 22 6 43 22 23 6 43 27 14 10 43 16 23 12 28 37 21 8 43 27 16 8 43 22 23 6 734 430 396 126 43 27 14 10 43 16 27 8 43 25 20 6 HTTP:// media.chevroleteurope. com IMPRESSUM Published By Chevrolet Europe GmbH Stelzenstrasse 4 8152 Glattpark Switzerland Editor-IN-ChIef Cornelia Harodt Editorial Board Nick Zea-Smith and Christopher Kinsey Daryl Miller Salomons Layout Source Associates AG Zürich/Switzerland www.source.ch PRINTING Rheintaler Druckerei und Verlag AG Berneck/Switzerland Number of Copies 2’000 Published once every 100 years.