EDUCATION BOOK `16

Transcription

EDUCATION BOOK `16

EDUCATION BOOK ’16
-BRAND
STATEMENT
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WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR.
WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS
BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT
SATISFACTION AND SALON SUCCESS.
WE DO MORE THAN JUST UNDERSTAND YOU.
WE THINK LIKE YOU.
WE THINK STYLIST
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FEED YOUR CREATIVITY
Are you hungry for inspiration? As artists, we can never get enough of the
ideas and impulses that satisfy our need to be creative, and most importantly
to create beautiful hair. Our clients come to us for our ideas and creativity,
but where do we find our inspiration?
It’s simple. Goldwell.
Our education programs are essential for you to take your work to the
next level – artistically, creatively and technically. Join our International Artistic
Team and Goldwell Education Team, for powerfully informative and inspiring
sessions, and enjoy the atmosphere of being among other highly creative stylists.
All of the courses in this book were developed by stylists like yourself – with you
in mind – so with every cut, color and style you create – you will feel your talent
developing further, with your skills getting as sharp as your cutting tools.
As your trusted salon partner, we invite you to browse our offerings
and then join our education programs. It’s an investment in your craft and
in your future that you can’t afford to miss.
But we want to warn you: once you taste it, you will want more of it!
EDUCATION LEADER
GENERAL MANAGER
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-CONTENT
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EXPLORE YOUR POSSIBILITIES
GOLDWELL SERVICE CYCLE
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COLOR
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MASTER COLORIST PROGRAM
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SEMINAR
EDUCATOR
COLOR TECHNICIAN I SERVICE CYCLE
AND STANDARDS MASTERY
DEMI-PERMANENT COLOR MASTERY
PERMANENT COLOR MASTERY
LIGHTENING MASTERY
ELUMEN MASTERY
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Master Colorist Educator
COLOR DESIGNER I TECHNIQUES AND SERVICE MASTERY
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ADVANCED GREY COVERAGE
ADVANCED FASHION COLORING
ADVANCED GOLDWELL TECHNIQUES
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COLOR SPECIALIST I COLOR TRANSITION MASTERY
COLOR CORRECTION
COLOR FORMULATION
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COLOR ARTIST I TRENDS AND INSPIRATION MASTERY
COLOR TREND
COLOR LAB
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ARTIST SERIES
ELUMENATE
CREATIVE COLOR PLACEMENT
BEYOND PURE (LOOK & LEARN)
BEYOND PURE
EXTREME COLOR CAMP
EXTREME COLOR CAMP 2
THE ARCHITECTURE OF CUTTING AND COLORING
FIERCE FORMULATIONS
HAIR PAINTING
DESIGN TAKES SHAPE
STRUCTURED FORMATION 1
STRUCTURED FORMATION 2
BLOW DRY AND FINISH
FOILING MASTERY
Timothy Switzer
Jamie Dennis
Jennifer Vermeer
Jennifer Vermeer
Derrick Zeno, Rodica Hristu
Derrick Zeno, Rodica Hristu
Dale Seeman, Linda Kelsey
Robert Brown
Lindie Blackwell, Joan Novak, Jamie Dennis
Kelly Hallett
Fanone International Team
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CUT & STYLE
MASTER STYLIST PROGRAM
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KERASILK
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SEMINAR
EDUCATOR
KERASILK PREMIUM HAIRCARE SEMINAR
KERASILK KERATIN TREATMENT SERVICE SEMINAR
Local Artistic Team Member
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SERVICE COLLECTIONS
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SEMINAR
EDUCATOR
THE COOL BLONDE COLLECTION
THE RED COLLECTION
THE PERFECT BEAUTY COLLECTION
THE GREY COLLECTION
THE MEN’S COLLECTION
COLOR ZOOM
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SEMINAR
EDUCATOR
CREATING A COLOR CHALLENGE ENTRY
Lindie Blackwell, Rodica Hristu, Michael Shire &
Kale Friesen, Timothy Switzer and Simon-Pierre Daoust
Goldwell Artistic Team Member
Goldwell Artistic Team Member
Webinar
COLOR ZOOM '16 LOOK & LEARN
COLOR ZOOM '16 WORKSHOP
ENTERING THE COLOR ZOOM CHALLENGE
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GLOBAL ARTISTIC NETWORK
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INTERNATIONAL ARTISTIC TEAM
GOLDWELL MASTER TEAM
EDUCATION TEAM
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IN-SALON
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SEMINAR
EDUCATOR
FOUNDATION MASTERY
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FOUNDATION COLORANCE
FOUNDATION TOPCHIC/NECTAYA
FOUNDATION LIGHTENING
FOUNDATION ELUMEN
FOUNDATION KERATIN SMOOTHING
Academy Manager/Goldwell Technical Associates
FORMULATION MASTERY
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ULTIMATE GREY
ULTIMATE BLONDES
ULTIMATE REDS
ULTIMATE COLOR FIX
ULTIMATE BRUNETTES
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SALON SUCCESS
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BE MORE. ACHIEVE MORE.
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AVAILABLE ON DEMAND
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SALON ALLIANCE
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BOOKING AND MUST-KNOW INFORMATION
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LEARNING DESTINATIONS
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SPECIAL EVENTS
ARTIST INSPIRATION SERIES
PORTFOLIO ON TOUR
Equipment
Required
Handouts
Mario Krankl, Rodica Hristu, Patrick McIvor
Goldwell Artistic Team Members
Certificate of
Participation
(Provided
digitally)
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97
Lunch
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-GOLDWELL
SERVICE CYCLE
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FIVE STEPS
TO PERFECTION
Give your clients an ultimate salon experience
with an individual consultation, inspiring techniques
and high-performing professional products developed
to best support your hair expertise.
Discover the Goldwell Service Cycle
at www.goldwell.com
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ON
SAL
IN-
CONSULTATION
MAINTENANCE
PREPARATION
E
AT HOM
SERVICE CYCLE
POST-CARE
& STYLING
APPLICATION
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WHAT’S YOUR MOST INSPIRING TAKEAWAY?
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“SKILLS TO LIVE OUT
MY CREATIVITY.”
Eva-Maria Schaerfl
AUSTRIA
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-COLOR
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FIND OUT ALL YOU NEED TO KNOW ABOUT THE
ESSENTIAL INGREDIENTS FOR GREAT LOOKS:
INNOVATIVE COLORS, LATEST TRENDS AND
NEW TECHNIQUES.
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-PROGRAM
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TURN YOUR PASSION FOR COLOR INTO MASTERY
Take your expertise to a new level —
become a GOLDWELL MASTER COLORIST.
This program was developed by the world’s most elite group of
hair colorists – join it if you’re striving for excellence.
True mastery – it’s in your hands.
From targeted communication to perfect services, from inspiring techniques
to creative artistry: the Goldwell Master Colorist Program is about everything
you need to know for a successful hair color business. Four segments focus on
the key areas of hair color mastery – taking you step-by-step to the
highest level of expertise.
COLOR TECHNICIAN I Service Cycle and Standards Mastery
COLOR DESIGNER I Techniques and Service Mastery
COLOR SPECIALIST I Color Transition Mastery
COLOR ARTIST I Trends and Inspiration Mastery
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PROGRAM
ACHIEVE ELITE STATUS.
Every segment you complete elevates your status as a
Goldwell Master Colorist. After you complete your first segment
in the program, you automatically achieve Master Colorist Certification.
Continue with additional segments and you will increase your status:
2 SEGMENTS:
3 SEGMENTS:
COLOR DESIGNER
TECHNIQUES AND SERVICE MASTERY
1 I Advanced Grey Coverage
2 I Advanced Fashion Coloring
3 I Advanced Goldwell
Techniques
COLOR SPECIALIST
COLOR TRANSITION MASTERY
1 I Color Correction
2 I Color Formulation
4 SEGMENTS:
COLOR ARTIST
TRENDS AND INSPIRATION MASTERY
1 I Color Trend
2 I Color Lab
CERTIFICATION
COLOR TECHNICIAN
TECHNIQUES AND SERVICE MASTERY
1 I Demi-Permanent Color Mastery
2 I Permanent Color Mastery
3 I Lightening Mastery
4 I Elumen Mastery
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Want to know more? Visit www.goldwell.com
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COLOR TECHNICIAN
SERVICE CYCLE AND STANDARDS MASTERY.
Being a true color expert means having a deep knowledge of all:
the products, the techniques and the tools.
Foundation level:
You learn how to integrate the Goldwell Color System into a holistic
service your client will love. Become a COLOR TECHNICIAN.
WHAT’S IN IT FOR YOU?
» World-class consultation for your client
» In-depth knowledge of the Goldwell brands and their performance
» Creating a “total look” that is more than just hair color
» How to talk confidently and promote color services
» Knowledge in dimensional coloring according to client needs
» Formulations for reliable grey coverage, durability and evenness
» Inspirational hands-on sessions to gain true color mastery and have fun!
» Day 5 is Certification Day. A live model is required at 1:00PM to perform the following service:
Topchic or Nectaya on re-growth, some Elumen in foils and Elumen Color Balancing on
mid-lengths and ends
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-DEMI-PERMANENT COLOR MASTERY
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-PERMANENT COLOR MASTERY
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Learn all about the demi-permanent coloring with COLORANCE. The seminar
offers a versatile hair color solutions that meet real-world needs and
expectations. Discover services range from shine enhancement to the most
exciting fashion colors and grey blending that your client will love.
Wow your blondes, brunettes, redheads and grey clients with limitless color
possibilities, 100 % grey coverage and the ultimate durability and evenness
of the TOPCHIC and NECTAYA ranges. Learn to enhance your clients’ natural
beauty through the most beautiful hair color.
EDUCATOR: Mastercolorist Educator
FORMAT: 5 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm
INVESTMENT: Color Technician Package - $800
Salon Alliance™ Points - 22,857
NOTE: The following Color Service will be done on a provided mannequin:
Colorance Cover Plus on regrowth and Colorance Core Color Balancing on
mid-lengths and ends.
Topchic or Nectaya on re-growth, partial foils and Colorance Core Color
Balancing on mid-lengths and ends.
OFFERINGS
Academy@Toronto: Apr 10-14, Jun 5-9, Nov 27-Dec 1
Atlantic Canada: Halifax, NS May 15-19 | St. Johns, NL Apr 17-21
British Columbia: Vancouver Feb 21-25
Manitoba: Winnipeg Jan 17-21
OFFERINGS
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-LIGHTENING MASTERY
-Get to know all about blonde: its versatility, its challenges and its beauty.
Make your salon the place to be for blondes. Gain knowledge and skills you
need to create perfect blonde every single time.
Topchic or Nectaya HiBlonde on re-growth with Silk Lift foils, toning at
basin with Colorance Express Toning or Elumen.
OFFERINGS
-ELUMEN MASTERY
-Discover endless possibilities to amaze your clients with dazzling shine,
incredible durability and evenness of a permanent color without ammoniaodor. Learn how to increase your salon menu with premium ELUMEN
services perfect for your most demanding salon clients.
INVESTMENT: Color Technician package $800
Salon Alliance™ Points: 22,857
Topchic or Nectaya on re-growth, some Elumen in foils and Elumen Color
Balancing on mid-lengths and ends.
OFFERINGS
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COLOR DESIGNER
TECHNIQUES AND SERVICE MASTERY.
Learn about a broad range of customized color services and techniques
for every client type, age and complexion. Grow your skills and become
a great COLOR DESIGNER.
» Expertise in blonde, grey and fashion coloring
» How to break down advanced techniques into salon color statements
» Know-how on how to develop a stunning hair color design
» How to put your fashion statement through the total look
» Tips and hints on follow up services
» How to tell instead of sell (best communication for fashion coloring)
» Inspirational hands-on sessions to gain excellence and have fun!
-ADVANCED GREY COVERAGE
-Become the grey expert and build your clientele. Discover state-of-the-art
grey services to impress your most demanding grey clients. Make grey
service the flagship of your salon by gaining excellence in grey coverage.
NOTE: You are responsible to provide a model to arrive at 1:00pm who fits
the following criteria: Grey hair up to 75%. Can be coarse resistant or fine
normal grey hair. No corrective color. No longer than shoulder length.
OFFERINGS
Academy@Toronto: May 29-31, Aug 7-9
Atlantic Canada: St. Johns, NL Nov 6-8
British Columbia: Vancouver Nov 6-8
Manitoba: Winnipeg May 1-3
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-ADVANCED FASHION COLORING
-Explore the unlimited possibilities of fashion coloring and create true color
statements for your clients. Learn how to beautify your most precious raw
material with your most ingenious tools – advanced knowledge and your
creativity.
the following criteria: Open to fashion shades of blonde brunette or red. No
more than 75% grey. No corrective color. No longer than shoulder length.
OFFERINGS
-ADVANCED GOLDWELL TECHNIQUES
-Be the first to discover the most timeless and phenomenal coloring
techniques and services of Goldwell. Wow your clients with beautiful color
results and the versatility of your service menu.
NOTE: Open to creative placement techniques and multi-dimensional
tones. No more than 75% grey. No corrective color. No longer than shoulder
length.
OFFERINGS
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COLOR SPECIALIST
COLOR TRANSITION MASTERY.
Achieve a high level of color knowledge and expertise that will
empower you to solve any color challenge. Start to play with color
and become a COLOR SPECIALIST.
» From decolorizing and color remover to pre-pigmenting and everything in between
» An in-depth understanding of color families
» Insights into advanced color formulations
» A vast variety of the most utilized and useful correction techniques
» Building a color trouble shooting strategy for the most demanding color challenges
» How to transform visual references into amazing color results
-COLOR CORRECTION
-Impress your clients with your mastery of color transition. We promise you
advanced knowledge and tools that will make you outstanding in handling
any color challenges.
INVESTMENT: Color Technician Package - $1,000
one of the following criteria: Over lightened hair color, Too dark hair color or
color build up, Banding or large re-growth. No longer than shoulder length.
OFFERINGS
Academy@Toronto: Sep 18-19, Nov 6-7
British Columbia: Vancouver Jun 13-14
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-COLOR FORMULATION
-Think in color. Live the color formulations. Transform your vision into
breathtaking hair. Be the one to create a true statement for your clients.
one of the following criteria: Brassy, uneven or faded color, Banding or
large re-growth. No longer than shoulder length.
OFFERINGS
Academy@Toronto: Sep 18-19, Nov 6-7
British Columbia: Vancouver Jun 13-14
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COLOR ARTIST
TRENDS AND INSPIRATION MASTERY.
This inspirational level takes you to the world of trends and fashion.
Learn from the Goldwell Global Artistic Masters, open your horizon and
become a COLOR ARTIST.
» Commercial salon services in perfection
» Transfer your vision into salon friendly color techniques
» Knowledge in how to put your fashion statement through the total look
» Explanation and demonstration in an up close and personal way
» Color sense, awareness, confidence in color design and visualization
» Step-by-step instruction on the sectioning, placements and color schemes
» Interactive workshop full of inspiration and fun!
-COLOR TREND
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-COLOR LAB
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Get inspired by the latest fascinating fashion and beauty trends. Learn how
to bring haute couture into your salon and translate it into exciting
services for your clients.
Creativity is about capturing moments that make life worth living. Learn to
express your vision inpersonalized color and formulae concepts. Give the
color your face and your soul. Be the master of your color statement.
the following criteria: Virgin hair or minimal color, No corrective color,
Suitable for trend color, cut and style. No longer than shoulder length.
the following criteria: Virgin hair or minimal color, No corrective color,
Suitable for trend color, cut and style. No longer than shoulder length.
OFFERINGS
Academy@Toronto: Feb 21-22, Oct 30-31
OFFERINGS
Academy@Toronto: Feb 21-22, Oct 30-31
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ARTIST SERIES
-ELUMENATE
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-CREATIVE COLOR PLACEMENT
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‘The Elumen® range is only for selected clientele.’ Is this your philosophy?
Realize the untapped client base who will choose Elumen as their haircolor of
choice. This 1 day Elumen range program will focus on creative formulation
options applied on human hair wefts. Open up a whole new shade palette
simply by mixing. Stylists will leave with 20+ new Elumen formulations
complete with swatches for easy in salon consultation. See your opportunities
in a new light with Elumen.
Increase your speed and versatility with advanced placement options,
techniques and formulations. This seminar will give you a better understanding
of how to achieve high impact color results that are both time effective and
creative. Learn quick and simple ways to achieve trendy looks with little time
or effort, while maximizing the Goldwell color continuum. Leave the routine
behind when you enter this classroom and expand your repertoire!
EDUCATOR: Timothy Switzer
» Color placement ideas and techniques
» Demonstration and hands-on sessions
» Coloration and formulation
» Foiling application techniques
» Elements of design
» Formulation tips & tricks
FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm
EDUCATOR: Jamie Dennis
INVESTMENT: $300 / Salon Alliance™ Points: 8,571
FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00 pm
NOTE: Hands on will be on hair wefts only. No tools needed.
EARLY BOOKING BONUS: Book 30 days or more in advance and receive
20% off. Not to be combined with other discounts.
NOTE: Bring Tail comb and sectioning clips.
» Technology review
» Myths & facts
» Corrective formulations
OFFERINGS
Academy@Toronto: May 9
» Shades range
» Creative uses
» Home care maintenance
EARLY BOOKING BONUS: Book 30 days or more in advance and
receive 20% off. Not to be combined with other discounts.
OFFERINGS
Available regionally. Ask your Kao Salon Consultant for more info.
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-BEYOND PURE
(LOOK & LEARN)
-The Elumen® range is more than just the PURE shades. Learn how to
maximize the whole palette of shades to create new services and enhance
your existing ones. Learn how to use Elumen color alone or incorporate
Elumen color with other Goldwell® colors in one technique. Practical work
will be done on mannequins.
» Low lighting
» Tint backs
» Coloring grey
» Color balancing
» Elumen® with Topchic® and Colorance® ranges
EDUCATOR: Jennifer Vermeer
FORMAT: 3 HOURS Check local dates for exact times
NOTE: Theory only, no tools required.
OFFERINGS
-BEYOND PURE
-The Elumen® range is more than just the PURE shades. Learn how to
maximize the whole palette of shades to create new services and enhance
your existing ones. Learn how to use Elumen color alone or incorporate
Elumen color with other Goldwell® colors in one technique. Practical work
will be done on mannequins.
» Low lighting
» Tint backs
» Coloring grey
» Color balancing
» Elumen® with Topchic® and Colorance®
EDUCATOR: Jennifer Vermeer
OFFERINGS
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-EXTREME COLOR CAMP
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-EXTREME COLOR CAMP 2
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Are you a colorist that stands out from the other colorist in your salon? Have you
developed unique techniques, ideas and concepts in coloring hair? Drive your
color abilities to new limits with this 2 Day Program. Join other creative,
passionate colorists to share advanced concepts. This program will open your
eyes to all the fine details taking you from a colorist to a hair color artist; become
an elite colorist… taking even the most advanced colorist to a new dimension.
In the past years we had the pleasure to share and teach Extreme Color Camp,
a seminar about the depths of our color with its tools and techniques along
with lots of information and tips! Now it’s time for chapter 2 – the evolution of
color. We intend to take you to another dimension and push the limits again
and even further this time. We will tackle together the most complicated color
correction situations.
» Most effective application methods
» Advanced color techniques
» Round table brain storming session
» Design methods
» Alternative corrective color ideas
» 1 mannequin: from cool red to brunette to blonde all without
decolorizing or compromising the hair
» Utilize all you color tools for best results
» Micro formulation
» Choice of color tools
EDUCATOR: Derrick Zeno
EDUCATOR: Derrick Zeno & Rodica Hristu
FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00 pm
OFFERINGS
Academy@Toronto: Apr 24-25
OFFERINGS
Academy@Toronto: Oct 16-17
-THE ARCHITECTURE OF CUTTING & COLORING
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-FIERCE FORMULATIONS
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Create a solid foundation for your cut and color services through a variety of
different techniques throughout this 2 day program. Explore the foundation
of shapes based on face shape and desired results. Take a look at color from
a new perspective. Maximize your services by looking at the entire client
visit from Consultation, to Cut, Color and home care opportunities.
Create clean blondes, vibrant durable reds and beautiful brunettes! No
matter what the season or trend, beautiful blondes, reds and brunettes
never go out of fashion. But blondes don’t need to be dull, brunettes don’t
have to be boring, and reds truly can last, when you know how to achieve
the perfect formula! You will leave truly understanding and experiencing the
complete world of color. Plus, learn how to have your clients look the same
when they return to the salon as when you last provided their color service.
» Push the boundaries of the Goldwell Service Cycle
» Utilize all Goldwell Color Brands in new creative ways
» Gain confidence in color design
» Texturizing & Finishing techniques using a variety of tools
» Create one Complete look of your choice (Cut, Color and Finished look)
EDUCATOR: Dale Seeman & Linda Kelsey
NOTE: Bring a photo of a cut and color design you wish to complete over the
two days. Scissors, texturizing shears, razor with a new blade, cutting comb,
styling comb, all finishing brushes, all hot tools, water bottle, clips, tail comb.
OFFERINGS
Academy@Toronto: May 1-2, Nov 20-21
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» Creating, delivering and maintaining brilliant blondes
» High lift brown shades
» Tintbacks / Lowlights
» Warm vs. Cool / Enhance vs. Control
» Transitioning to and from the red world
EDUCATOR: Robert Brown
NOTE: Bring Tail comb, paddle brush, denman brush and sectioning clips.
OFFERINGS
-HAIR PAINTING
-Take the traditional highlight into an entirely new dimension. Understand
what is balyiage and the seamless art of hair painting to not only create
unique master pieces, and make your worksignature. More importantly by
upgrading your work to the signature looks of now!
» Learn about the whole Goldwell Color Portfolio
» Expand your creativity and service menu
» Discover the key technologies that protect hair color
EDUCATOR: Lindie Blackwell, Joan Novak, Jamie Dennis
INVESTMENT: $300.00 / Salon Alliance™ Points: 8,571
OFFERINGS
Academy@Toronto: Apr 18, Oct 16
-DESIGN TAKES SHAPE
-This program allows any stylist to understand color and cutting methods
based on the seven different facial shapes. Unique corrective concepts will
inspire creativity while giving you the proper tools to enhance your client’s
best features while being able to minimize those less desirable. This
program is for all levels of stylist.
» Where to place your colors
» What colors to choose
» Supportive cutting techniques to increase service
» Building client retention
» Strengthen confidence between client and stylist
EDUCATOR: Kelly Hallett
NOTE: Some practical work will be done on a mannequin provided.
Mannequin is for use in class only, not for take away. Bring tail comb and
sectioning clips.
OFFERINGS
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-STRUCTURED FORMATION ONE
--
-STRUCTURED FORMATION TWO
--
This one-day, hands-on workshop is ideal for the stylist who would like to
reinforce their cutting disciplines. With high fashion shapes in mind, the
team at FI will explain the fundamental techniques of executing a planned,
disciplined and effective shape in the hair.
This one-day, hands-on workshop will travel deeper into the square and how
it’s applied to create new shapes. This program will enable the stylist to alter
any shape while maintaining control of each section. It will also provide the
hairdresser with more confidence and vision when consulting with the client.
» The square
» Sectioning
» Holding the hair
» 0,45,90 degrees
» Problem solving
» When to stop cutting
» Sectioning
» Texturing
» Client position
» Asymmetrical cutting
» Combing
» Terminology
» Standing positions
» Reference points
» Where to start cutting
» Graduation
» Disconnections
» Visualizing shape
» Personalizing
EDUCATOR: Fanone International Team
NOTE: Bring scissors, cutting comb, sectioning clips, water bottle, blow
dryer and brushes.
NOTE: Bring scissors, cutting comb, sectioning clips, water bottle, blow
dryer and brushes.
OFFERINGS
Academy@Toronto: May 30, Nov 7
OFFERINGS
-BLOW DRY AND FINISH
--
-FOILING MASTERY
--
This one-day, hands-on workshop is designed to give the hairdresser a
complete understanding of the augmentation involved with the blow dry and
how to finish with flair. Learn to appreciate the true art of the fashionable
finish; polished, relaxed and lasting shape control. This class is designed for all
levels and is paced according to the stylist’s abilities and experience.
Learn the classic technique of foil highlighting. Find more about how you
can adapt placements to achieve different color effects and add dimension
to your color.
» Prepping the hair
» Power drying
» Tool selection
» Brush setting
» Scrunching
» Brush straightening
» When to stop
» Standing positions
» Heat and speed selection
» Sectioning
» Balance
» Silhouette
» Where to start
NOTE: Bring sectioning clips, water bottle blow dryer, and brushes.
OFFERINGS
30
» Instruction and demonstration in classic techniques and
adapting placements
» Dimensional coloring according to client needs
» Commercial, salon core highlighting services
» Tips and hints to get the best results
EDUCATOR: Master Colorist Educator
NOTE: The following Color Service will be done on a provided mannequin: 2
colors in foils using Silk Lift and Topchic or Nectaya HiBlonde, New Blonde
performed at the basin, Toning at basin with Colorance Express Toning.
OFFERINGS
AN EVENING WITH…
& ARTIST INSPIRATION SERIES
Mario Krankl
Rodica Hristu
AUSTRIA
CANADA
Open yourself to inspiration from around the world.
Explore the artistry and what inspires today’s internationally recognized and most cutting
edge-passionate-awarding winning hairdressers from around the world.
Discover what inspires and drives them to be recognized for the highest accomplishments
in our profession.
The experience starts with a Sunday evening 3 hour inspirational event.
Monday session brings it all to life with an up close and personal full day hands-on session.
May 15
An evening with Mario Krankl
6pm - 9pm
$50.00
May 16
Inspirational workshop with Mario Krankl
10am - 5pm
$400.00
Sep 11
An evening with Rodica Hristu
6pm - 9pm
$50.00
Sep 12
Inspirational workshop with Rodica Hristu
10am - 5pm
$400.00
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---
“THE CONFIDENCE
TO BREAK RULES.”
Didier Deroye
BELGIUM
---
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-CUT & STYLE
--
YOUR ARE ADDICTED TO CUTTING AND STYLING?
MASTER THE TECHNIQUES AND LEARN TO BREAK THE RULES.
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-PROGRAM
--
TURN YOUR PASSION FOR
CUT & STYLE INTO MASTERY
Achieve a new level in cutting and styling —
become a GOLDWELL MASTER STYLIST.
True hair style is not just the cut, the color or the style; it‘s the seamless
integration of all three: Cut + Color + Style. The Goldwell Master Stylist
Program is about everything you need to master all three components –
taking you step-by-step to the highest level of expertise.
COMING FALL 2016
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PROGRAM
Whether you are a beginner looking to build confidence or a busy stylist
with many years of experience, the Master Stylist Program is an essential
investment for anyone to really understand the rules behind hair cutting
to take your work to the next level.
You will get also an insight into what colors and techniques are best designed
for each shape to give the best results.
Start with the ESSENTIAL SHAPES seminar.
And if you gained this break out of routine and add an exciting, salon friendly
twist to your ESSENTIAL SHAPES repertoire. Go one step further by attending
the next Master Stylist Program seminar and find out what´s in it for you in the
CONTEMPORARY SHAPES seminar.
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COMING FALL 2016
COMING FALL 2016
COMING SOON:
COMING SOON:
ESSENTIAL
SHAPES
CONTEMPORARY
SHAPES
ADVANCED
SHAPES
COLLECTION
SHAPES
Want to know more? Visit www.goldwell.com
We encourage you to join this program
if you want to:
» Grow your business and increase
your client loyalty
» Develop and refine your technical skills
» Supercharge your creativity
Get inspired, get energized and get started.
Join us!
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---
“MY ASPIRATION IS TO
MAKE HER FALL IN LOVE
WITH HER HAIR.”
Mark Leeson
GOLDWELL GLOBAL CREATIVE AMBASSADOR
2014 BRITISH HAIRDRESSER OF THE YEAR
---
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-KERASILK
--
KERASILK PREMIUM HAIR CARE
SEMINAR PROGRAM
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PREMIUM HAIR CARE BY GOLDWELL
KERASILK PREMIUM HAIR CARE SEMINAR.
From perfectly bodified to brilliantly colored, from perfectly smooth to
supple, healthy-looking hair: Discover Goldwell’s new premium hair care to
bring your and your clients’ aspirations to life.
Learn how to successfully implement and perform five customizable salon
services to set yourself and your salon apart from the competition, gain new
clients and generate additional turnover.
» The new premium hair care by Goldwell and five service ideas
» How to successfully implement the services in your salon
» Expert hair analysis to professionally determine the perfect Kerasilk service for your client’s hair structure
» Tips to perfectly play the premium character of the hair care
» Insights in how to professionally consult with your clients using specific consumer language
Available in-salon upon request.
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PREMIUM HAIR CARE BY GOLDWELL
KERASILK KERATIN TREATMENT SERVICE SEMINAR.
Take unmanageable, frizzy hair from frustrating to fabulous. Kerasilk Keratin
smoothing treatments are a great opportunity to change the texture of the hair
without chemical damage. Perform the Kerasilk Keratin Treatment according
to the Service Cycle for a long-lasting transformation your clients will love.
Become an expert for unmanageable hair. In this seminar you will learn how to use the
Kerasilk Consultation Tool to identify the perfect level of hair relaxation and smoothening
for your client. Get to know how to adjust the formula according to your client’s wish and
to prepare the hair for the treatment. Learn how to perfectly apply the treatment and get
maximum perfection and long-lasting smooth and soft results with the
Kerasilk Keratin Treatment.
Work with the complementary Kerasilk care products to create the
end result desired. Kerasilk offers a wide range of precious care products
for the optimum finish. Make your clients love their hair even longer by
recommending Kerasilk home care products. Give your clients the
ultimate Kerasilk experience.
» The Kerasilk Keratin Treatment System and how to implement the service in your salon
» Customized design techniques
» Modify formulae, sectioning and placement to create individual texture results
» Inspirational ideas to expand your menu of color services
Available in-salon upon request.
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ON
SAL
IN-
CONSULTATION
MAINTENANCE
PREPARATION
E
AT HOM
SERVICE CYCLE
POST-CARE
& STYLING
APPLICATION
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“A GREAT SERVICE
STARTS A STEP
EARLIER AND GOES
ONE FURTHER.”
Riccardo di Nardi
ITALY
---
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-SERVICE COLLECTIONS
--
IT’S NOT JUST ABOUT COLOR, BUT ABOUT
BEAUTIFUL LOOKS AND HAPPY CLIENTS.
EMBRACE A NEW AND HOLISTIC APPROACH TO
HAIRDRESSING AND DISCOVER ITS POSSIBILITIES.
45
THE COOL BLONDE COLLECTION
ON-TREND BLONDE.
Discover Goldwell´s exciting blonde services reflecting the latest trends for
the most relevant blonde types. This seminar perfectly provides you with all
necessary information on the new services, great techniques and innovations.
» Discover the latest blonde trends
» Understand the needs of blonde clients
» How to perform a wider spectrum of exciting blondes from high-end natural to brightest blonde
» Creative Blonding and Freehand techniques
» Care/styling tips and follow-up services
Available regionally in look & learn or hands-on format.
THE COOL BLONDE COLLECTION (Look & Learn)
Tammie Axworthy & Krysten-Ashley Garrod | May 2 (5pm-8pm) | $50.00
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THE RED COLLECTION
RED IS AN ATTITUDE.
Bold, fiery, confident. Red is about understanding your client’s attitude and finding
its visual expression. From copper to mahogany, from ginger to violet – it’s all in
your hands. Create the red of her dreams and she will keep coming back to you.
» Everything you need to know about the creation of the Red Collection looks
» From quick to sophisticated, innovative techniques and services
» Consultation techniques on how to approach your client in a consumer language way
» How to implement upgrade menus in your salon
» Creative styling tips and follow-up services
THE RED COLLECTION (Look & Learn)
Academy Manager & GTA | Oct 17 (10am-1pm) | $50.00
THE GOLDWELL EDUCATION PLUS APP
Download, install and activate the app. Focus the camera on pages
with the augmented app icon and enjoy the futuristic 360° view of
our 3D beauties and the new, fantastic color and cut techniques.
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THE PERFECT BEAUTY COLLECTION
YOUR CLIENTS EXPECT NOTHING LESS THAN PERFECT
HAIR EACH AND EVERY TIME THEY VISIT YOUR SALON.
But you know that when your clients are smiling when they leave your salon,
they’ll be back. Our goal is to provide you with the best possible support every day
with every client. We believe that your expertise, creativity and passion is why only
you can make your clients happy.
» All about service implementation and upgrades to increase backbar and retail business
» Insights in how to professionally consult with your clients using specific consumer language
» Innovative services and techniques bringing your color and care expertise to the next level
» Comprehensive knowledge on how to use the new SilkLift Control and Nectaya Enriched Naturals
» Care/styling tips and follow-up services for holistic service offers and lasting perfectly looking hair
» Inspirational hands-on sessions to gain color excellence and have fun!
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THE GREY COLLECTION
MAKE THE MOST OUT OF GREY.
Grey is the number 1 reason why women go for color. Only you as an
expert can master the diversity of grey services. Convince home color clients
to not only get their hair cut, but also to get their color done in your salon.
» Everything you always wanted to know about grey hair
» State-of-the-art formulations for outstanding grey coverage
» Innovative techniques and services taking grey coverage to the next level in your salon
» Consultation techniques fitting to your grey clients’ needs
» Care/styling tips and follow-up services for holistic and lasting gorgeous results
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THE MEN’S COLLECTION
MAKE MORE OF YOUR MAN.
Some men have great style, while others need a little more help. Take care of your male
clientele in your salon by finding out how to confidently and successfully treat them.
Learn more about successful consultations with men and male client-specific color
and styling services. Learn how to make him feel comfortable in your salon while
offering him discrete and professional services to make him look his best.
» Gain insights on how to serve your male clientele successfully
» Consultation as conversation – how to speak with him
» Innovative techniques and services to take the men‘s service menu to the next level
» Care and styling tips designed for men
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---
“DISRUPT TO INNOVATE.
UNLEARN THE LEARNINGS.”
Lok Chan
GLOBAL WINNER
PARTNER CATEGORY 2014,
HONG KONG
---
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-COLOR ZOOM
--
THE COLOR ZOOM HAIR FASHION COLLECTION FEATURES
THE HOTTEST TRENDS IN STYLES.
DISCOVER INNOVATIVE CUT, COLOR AND STYLING TECHNIQUES
AND BE DARING TO DISRUPT THE CONVENTIONAL.
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THE TREND 2016:
D!SRUPT
You’ve seen it before: so target it! Shaking up the status quo means
breaking up the conventional and creating something new.
CHALLENGE THE EXPECTATIONS.
Taking inspiration from fashion trends, our creative Color Zoom Team
pushed them to the next level. The team disrupted the shape, the color
and the texture of hair.
The play of disruption gave our stylists the maximum freedom to create
unique looks with reinvented shapes, new coloring techniques and
larger-than-life textures.
DARE TO BE DISRUPTIVE.
Strong shapes meet organic fluidity. Shiny materials meet matte and
frizzy textures. Deep Neutral Backgrounds meet Disruptive Vibrant Accents.
Disrupt the shape. Disrupt the color. Disrupt the texture. Dare to engage
with an inspiring Hair Fashion Collection that breaks with the conventional
and invites you to challenge your own ideas of shape, color and texture.
GET READY FOR D!SRUPT.
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59
WIN THE COLOR ZOOM CHALLENGE
AT THE NEXT GLOBAL ZOOM EVENT
The Global Zoom Event is one of the most inspiring events for stylists
from all over the world. Three days of hair fashion and creative
exchange will boost your creativity and your career.
Be part of this world! All you have to do is create your version of the
Disrupt Collection and you have the chance to compete live on stage.
As one of the winners from the Color Zoom Challenge you will be part
of the team that creates the new Color Zoom Collection 2018.
TAKE YOUR CHANCE TO GO ON STAGE. GET READY TO DISRUPT!
www.colorzoom.com
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-COLOR ZOOM ‘16
CREATING A COLOR CHALLENGE ENTRY
-Color Zoom focus program. New colors, techniques and styles
designed by an International Team. Learn first hand the concept of
color zoom 2016. Be inspired by the inspiration and create your own
personal ‘interpretation’.
Learn how to build a storyboard, produce, coordinate and execute
a photo shoot with the goal of submitting a photograph for the
competition. Experience a live professional photo shoot, prints and
digital imagery which can be entered into the Color Zoom Challenge.
All national competition winners will travel to International
Destinations to attend the Grand Finale. International winners will
work with the GOLDWELL® brand team to create the next Color
Zoom Collection.
Join the Color Zoom Challenge 2016!
Download the competition package under www.goldwell.com
Good Luck!
EDUCATOR: Lindie Blackwell, Rodica Hristu, Michael Shire & Kale Friesen,
Timothy Switzer and Simon-Pierre Daoust
INVESTMENT: $1,000 / Salon Alliance™ Points: 28,571
NOTE: Color and finishing product is supplied. Bring all tools to color, cut
and finish your model including your model wardrobe, shoes and
accessories. Important note: participants must bring their live own model
for day 2 and 3 of the class. Models not provided.
OFFERINGS
Academy@Toronto: Mar 20-22, Apr 3-5
Alberta: Edmonton Apr 17-19
Atlantic Canada: Halifax, NS May 1-3
British Columbia: Vancouver Feb 28-Mar 1, Apr 10-12
Manitoba: Winnipeg Mar 13-15
Quebec: Montreal Apr 24-26
“I LOVE COLOR ZOOM AS IT OFFERS
SUCH A BIG STAGE FOR CREATIVITY.”
--
Lidia Malez
Russia
--
BECOME PART OF WHAT
INSPIRES THE WORLD.
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62
-COLOR ZOOM ’16
(LOOK & LEARN)
-For a sneak peek at Color Zoom, experience this look and learn
seminar and truly immerse yourself in the trend.
-COLOR ZOOM ‘16
(WORKSHOP)
--
EDUCATOR: Color Zoom Educator
Color Zoom Workshop for the full experience of Color Zoom, experience
this hands-on workshop and truly immerse yourself in the trend. This one
day program combines a look and learn seminar in the morning with an
intensive hands-on session in the afternoon.
EDUCATOR: Color Zoom Educator
NOTE: Bring Tail Comb and sectioning clips.
OFFERINGS
Atlantic Canada: Annapolis Valley, NS Apr 10
British Columbia: Courtenay Feb 28 | Nanaimo Feb 29
Manitoba: Brandon Feb 28-29
Ontario: Hamilton Apr 25 | Sault Ste. Marie Feb 22
OFFERINGS
Atlantic Canada: St. Johns, NL Feb 22 | Halifax, NS Mar 7
Academy@Toronto: Mar 14
Manitoba: Brandon Feb 29
Ontario: Waterloo Mar 21 | Ottawa Apr 4
-COLOR ZOOM ‘16
ENTERING THE COLOR ZOOM CHALLENGE
-In 2016 the GOLDWELL® brand experts continue the search for the most
creative trendsetting colorists with the Color Zoom Challenge. Don’t miss
your opportunity to set international trends. Your challenge is to interpret
the latest COLOR ZOOM trend.
These webinars will delve into all of the components you need to put
together a color challenge submission. We will walk you through how to
build a storyboard, produce, coordinate and execute a photo shoot with
the goal of submitting a photograph for the competition.
All national competition winners will travel to an International destination
to attend the international Grand Finale. International winners will work
with GOLDWELL to create the next Color Zoom Collection.
Join the Color Zoom Challenge 2016!
Good Luck!
Learning Focus
» Trend World overview
» How to collaborate with a photographer, fashion stylist and makeup artist
» How to select a model
» Hair color and lighting
» How to write up your technique
This webinar will be complimentary.
Sign up at Goldwelllive.com for webinar details.
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“DON’T JUST BE
INSPIRED.
BE INSPIRING.”
Esther Schreurs
THE NETHERLANDS
---
64
-GLOBAL ARTISTIC NETWORK
--
THEY’RE BRILLIANT, CHARISMATIC, AND PREPARED TO SHARE
THEIR HUNGER FOR INSPIRING HAIRSTYLING WITH YOU –
GET READY TO MEET INTERNATIONAL STYLIST ICONS.
65
INTERNATIONAL ARTISTIC TEAM
ONLY WORLD-CLASS ARTISTS CAN GIVE YOU A WORLD-CLASS TRAINING.
Learn from the best! The artists in the Goldwell Master Team
represent the highest standards of Goldwell Education and Inspiration.
Whether in our global academies or as headliners on stages around
the world – they provide you with an education experience you’ll
never forget and give your personal development a real kick!
Don’t miss your chance to see them whenever you can!
1. PETER WU, TAIWAN
2. LISA WHITEMAN, UNITED KINGDOM
3. SHANE HENNING, AUSTRALIA
4. MARK LEESON, UNITED KINGDOM
5. JAY MAHMOOD, UNITED KINGDOM
6. AGNES WESTERMAN, THE NETHERLANDS
7. RODICA HRISTU, CANADA
8. TIMOTHY SWITZER, CANADA
9.MARIO KRANKL, AUSTRIA
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1
-
2
-
5
4
-
3
-
6
-
8
7
-
9
-
Timothy’s passion sprang from watching his
mother work at her salon. “For as long as I can
remember, my mother had a business. I spent a lot
of time training others & working full-time at the
salon. I rarely say ‘no.’ I enjoy sharing my passion
for the industry, and love to have a different
showcase for my creative abilities.”
A successful salon owner, artist and award winning
hairstylist, Timothy shares his freethinking
philosophies about hair coloring and precision
cutting, delivering creative techniques with a
creative edge to help you retain any client.
---
“EVERYONE HAS ONE
THING TO TEACH YOU
ABOUT YOURSELF AND THE
INDUSTRY, IF YOU WILL
LISTEN.”
Timothy Switzer
CANADA
---
TIMOTHY SWITZER
NORTH AMERICAN ARTISTIC DIRECTOR | GLOBAL MASTER | COLOR ZOOM WINNER 2009 | COLOR ZOOM MASTER 2010
68
Mastered her craft foil by foil by challenging
herself to new dimensions every time she would
touch a canvas. She’s been for years a leading
colorist not only in a top salon in Toronto, but in
the industry.
She has been the key colorist in many launches such
as Goldwell Mexico, Elumen Canada, and Goldwell
Styling for Canada and a solid presence in most of
GLOBAL COLOR ZOOM shows around the world.
There is an obvious passion and confidence in
Rodica and she believes that being an exceptional
colorist is not only about coloring hair or about
creativity and experience. It’s a combination of all
elements and it is based on knowledge,
visualization and emotion.
---
“TALENT WEAVED WITH
PASSION AND LOVE
COVERED IN COLOR AND
SLICED IN FOILS WRAPPED
IN PERSEVERANCE AND
HARD WORK”!
Rodica Hristu
CANADA
---
RODICA HRISTU
NORTH AMERICAN ARTISTIC DIRECTOR | GLOBAL MASTER | COLOR ZOOM MASTER 2016-2017
69
EDUCATION TEAM
Be trained by educators who belong to the best in the world. Who understand,
inspire and motivate. Learn from them and you will be like them.
NATIONAL ARTISTIC TEAM
Tammie Axworthy
Lindie Blackwell
Claude Comeau
Jamie Dennis
Linda Kelsey
Joan Novak
Michelle Pargee
Dale Seeman
Simon-Pierre Daoust
Violet Volovik
Brantford, Ontario
Whistler, BC
Barrie, Ontario
Halifax, Nova Scotia
Langley, BC
Vancouver, BC
Toronto, Ontario
Kelly Hallett
Kingston, Ontario
Montreal, Quebec
Victoria, BC
Toronto, Ontario
INSPIRATIONAL PARTNERS
LOCAL ARTISTIC TEAM
Krysten-Ashley Garrod
Barrie, Ontario
Jennifer Vermeer
Hamilton, Ontario
Fanone International
Toronto, Ontario
Kat Marcus
Toronto, Ontario
Education Managers Camilla James, Heather Scott, Laurie Tosh, Linda Lorenzoni, Mary Minaudo, Michelle Williams, Nadara Budden, Simone Leonhardt, Valerie Lundy,
Francois Ferland, Aurore Duguay
Alberta GTA's Ferass Kaddoura, Katie Kempthorne, Laura Winn
Atlantic Canada GTA's Alicia Langille, Brigitte Leblanc, Chelsea Sutherland, Emily Norton, Sandy Bennick
British Columbia GTA's Jenna Anderson, Melanie Bailey, Stacey Blackburn, Koto Chun, Katrina Dieleman, Tess Fillmore, Chantel Funk, Kara Gilbertson, Tobi Glover,
Carolyn Richards, Stacey Riddy, Amber Russell, Hannah Vail, Dale Ewing, Simon James
Manitoba GTA's Laura Ritchie, Stacey Thomas, Valerie Martin
Newfoundland GTA's Alison Bradbury, Bailey Squires, Jessica Murphy, Lisa Byrne, Tara Tobin
Ontario GTA's Amanda Arcand, Barb Tadgell, Ben Siu, Bj Spencer, Celine Lafleche, Chris White, Christianna Burke, Colinda Carroll, Eun Kyung Kim, Gioia Commisso,
Hao Gao, Ivo Tiberio, Janel Turnbull, Jennifer Haster, Jennifer Hunter, Jennifer Stinson, Jennifer Vermeer, Lesley Branscombe, Lisa Code-Pari, Michele Bailey, Sara D‘andrea, Sarah Hosaki,
Stuart Garrod, Therese Mcloughlin, Victoria Powell, Wendy McNichol, Janet Springer
Quebec GTA's Carolyne Michaud, Genevieve Moquin, Jean Rene Langlois, Marie-Elaine St-Amour, Marina Luca, Yanick Chartrand–Kravitz, Sylvie Collin, Marie-Claude Bouchard,
Didier Lachapelle, Emilie Weissmann
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Saskatchewan GTA's Carmela Hoffart, Leanne Kostyshyn, Jessica Waldner
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---
“EDUCATION DOESN’T
DEPEND ON TIME
OR PLACE.”
Jean Luc Benhamou
GERMANY
---
72
-IN-SALON SEMINARS
--
THESE IN-SALON SEMINARS ARE OFFERED REGIONALLY.
BY OUR LOCAL EDUCATION TEAM.
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ITS ALL ABOUT YOU.
Every stylist, every salon, every clientele
is different. Our customized programs
are the perfect answer to your individual
needs, and they help you to take your
entire salon forward.
Contact your Goldwell team to find
out more about in-salon trainings for
your team.
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FOUNDATION MASTERY
Behind each amazing color you can find solid professional knowledge,
great technical expertise and reliable high performance professional products.
Foundation mastery builds a perfect base on your way to becoming an expert in
subject color, care and styling. It will allow you to confidently work with the entire
Goldwell Portfolio and to create stunning hair for your clients every single time.
-FOUNDATION COLORANCE
--
-FOUNDATION TOPCHIC/NECTAYA
--
Learn how to perfect demi-permanent coloring with COLORANCE color.
Gain confidence to use it effectively. Find out more about how to
promote different service options to your clients.
Discover endless possibilities of the permanent coloring with TOPCHIC and
NECTAYA. Learn new exciting services that will allow you to amaze you clients
with dazzling shine, incredible durability, evenness and 100 % grey coverage.
» Essentials in hair analysis for easy consultation
» Simple salon services for excellent color results
» Hints and tips on how to get best results for clients hair structure
» Formulation for reliable grey blending, durability and evenness
» All you wanted to know about permanent coloring
» Formulation for reliable grey coverage, durability and evenness
» Desirable salon services for every color family
» How to talk to the client about NECTAYA, a hair color without
ammonia-odor
EDUCATOR: Academy Manager/Goldwell Technical Associates
INVESTMENT: $40.00 Value
OFFERINGS
Academy@Toronto: Feb 7, Apr 10, Sep 25
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OFFERINGS
-FOUNDATION ELUMEN
--
-FOUNDATION LIGHTENING
--
Learn how to achieve brilliant color results with exceptional shine and
durability with ELUMEN color and customized communication and
application tools as well as promoting new services to your client.
The blonde client is an extremely important part of any salon‘s business.
Discover insights into the needs of these clients and the core salon services
related to highlifting, decolorizing and toning services.
» Learn why ELUMEN is so special
» Identifying the right clients for ELUMEN color
» Application and commercial techniques with ELUMEN
» Confidence in usage of ELUMEN
» Insights into the specific needs of blonde clients and how to best
communicate Goldwell blonde services
» Knowledge and skill related to highlifting (TOPCHIC and NECTAYA
HiBlondes Control ranges), decolorizing (SILKLIFT and OXYCUR PLATIN
and blonde refinement (COLORANCE and ELUMEN)
OFFERINGS
OFFERINGS
Want to learn more? Join our Master Colorist Program.
77
FOUNDATION MASTERY
-FOUNDATION KERATIN SMOOTHING
-Take unmanageable, frizzy hair from frustrating to fabulous with the new
Kerasilk Keratin Treatment. Keratin smoothing treatments are a great new
opportunity to change the texture of hair without chemical damage and a
whole new addition to the salon service menu. From reducing and reshaping
curl to smoothing and softening unruly hair, the Kerasilk Keratin Treatment
is an exciting new addition to your texture portfolio.
» Learn the complete Kerasilk Keratin Treatment System and how to
success fully implement the service in your salon
» Design techniques that are customized to individual client needs
» Modifying formulae, sectioning and placement to adapt to different
styles, length, texture and client needs to create individual texture results
» Enriching your creativity with new and original ideas that have the
potential to expand your menu of color services
OFFERINGS
Academy@Toronto: Feb 29, Oct 17
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79
FORMULATION MASTERY
We will help you to understand color like you‘ve never done before. Enter the world
of formulations. Discover more about the universal color law and color schemes.
Learn to understand the relationship between colors and think in color formulations.
-ULTIMATE GREY
--
-ULTIMATE BLONDES
--
No more grey coverage disasters! Learn how with the right formulations you
can always achieve reliable grey coverage for your clients.
Blonde is full of different facets and dimensions – from natural to bright,
from warm to cool. Discover formulations behind each of them and learn to
understand blonde like you’ve never done before.
» Answers to why is it hard to cover grey
» Formulations for reliable grey coverage
» Hints and tips on how to best cover grey
INVESTMENT: $25 / Salon Alliance™ Points: 714
NOTE: Demonstration only. No tools required.
OFFERINGS
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» How to achieve a blonde beautiful
» Insights into blonde formulations
» Hints and tips for amazing blonde results
OFFERINGS
Coming Soon
81
82
FORMULATION MASTERY
-ULTIMATE BRUNETTES
--
-ULTIMATE REDS
--
More and more clients choose brunette over blonde. No wonder, brown hair
is flattering and sexy. Learn more about how to bring out the best in brown
for your clients through creative formulations.
Red is gorgeous, red is hot. Ranging from soft auburn to spicy tangerine it offers
a wide spectrum of exotic hues for every client need. Dive into the exciting world
of the red color family and discover insights into stunning red hair.
» How to choose the right brown color for your client
» Exciting formulations for rich brown without brassiness
» Do‘s and Don‘ts for Brunettes
» How to keep red vibrant
» Insights into creative red formulations
» Dos and Don‘ts for redheads
OFFERINGS
Coming Soon
OFFERINGS
Coming Soon
-ULTIMATE COLOR FIX
-Creating the perfect color palette is essential to the success of any
professional color service. Despite too dark, too light, too red or faded hair, this
seminar will give you the knowledge, skills and confidence required to perform
color correction with excellence.
» Professional salon solutions for turning color challenges into
thrilling results
» Coloring darker, filling, tinting back and overcoming color fading
» Removing artificial color
OFFERINGS
Academy@Toronto: Apr 4, Nov 14
83
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“I’VE GOT A NEW BOSS.
MYSELF.”
Alessandro Pareti
ITALY
---
84
-SALON SUCCESS
--
YOU ARE A GREAT HAIRDRESSER. BUT DO YOU
KNOW ALL HOW TO RUN A SUCCESSFUL BUSINESS?
LEARN EVERYTHING ABOUT IT – AND TURN
YOUR TALENT INTO SALON SUCCESS.
85
BE MORE. ACHIEVE MORE.
THE CUSTOMIZED IN-SALON TRAINING PROGRAM.
Innovative and high performing products and your creative and
technical expertise and imperative to be successful:
The Be More. Achieve More In-salon program offers insights
beyond product and technique. Instead, this customized
program focuses on core skills that will enhance individual and
team spirit, performance and improve client communication,
relationship and service.
Design a customized Be More. Achieve More In-Salon program
from the selection of 12 seminar modules:
» Communication
» Consulation
» Goal Setting
» Client Types
» Maximizing Results
» Live the Color Cycle
» Boosting Creativity
» Making it Happen
» Choose to Win
» New Generation Client
» Home Hair Care
» Passion Wins
“It is not always possible to see the end of any tunnel in business,
however after experiencing the Be More. Achieve More program,
this has become reality.
We discovered the importance of planning and working together,
utilizing the individual’s abilities to achieve targets that
previously looked out of reach that can now be achieved”.
SALON OWNER
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87
--
AVAILABLE ON DEMAND
--PROGRESSIVE UPSTYLING TRENDS
(LOOK & LEARN)
-Progressive Upstyling Trends will update your styling capabilities by
showing you the latest styles seen by celebrities this year. You will be
inspired to recreate these looks that are quick and beautiful using the
perfect tools and products offered with the Goldwell® Styling line. It’s all
about braids, waves and volume in this 3 hour look & learn program that
will show you how to take a picture and recreate it.
-BETTER BARBERING
-Take clipper cutting to a NEW level of creativity. Learn the latest trends
in hair styling using clipper-cutting techniques. From tram lines to
abstract shapes, from basic to advanced, find everything for everybody.
Get Inspired. Be Creative.
-TEXTURAL UPDO TECHNIQUES
AND TRENDS (HANDS-ON)
-This one-day seminar is full of fabulous ideas for dressing and sweeping the
hair up. Returning to the Classics as well as Trendy Fun dos for all special
occasions! Expand your creativity by learning several updo techniques. The
content shared will help you add exciting ideas to developing updo
accessories and resources.
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-PROGRESSIVE UPSTYLING TRENDS
(HANDS-ON)
-Progressive Upstyling Trends will update your styling capabilities by
showing you the latest styles seen by celebrities this year. You will be
inspired to recreate these looks that are quick and beautiful using the
perfect tools and products offered with the Goldwell® Styling line. It’s all
about braids, waves and volume in this 1 day hands on program that will
show you how to take a picture and recreate it.
-TEXTURAL UPDO TECHNIQUES
AND TRENDS (LOOK & LEARN)
-This 3 hour demonstration is full of fabulous ideas for dressing and
sweeping the hair up. Returning to the Classics as well as Trendy Fun dos
for all special occasions! Get inspired with beautiful visuals of several updo
techniques.
-STRUCTURED FORMATION ONE
-This one-day, hands-on workshop is ideal for the stylist who would like to
reinforce their cutting disciplines. With high fashion shapes in mind, the
team at FI will explain the fundamental techniques of executing a planned,
disciplined and effective shape in the hair.
Also available in the Artist Series, see page 30.
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AVAILABLE ON DEMAND
-STRUCTURED FORMATION TWO
-This one-day, hands-on workshop will travel deeper into the square and
how it’s applied to create new shapes. This program will enable the stylist
to alter any shape while maintaining control of each section. It will also
provide the hairdresser with more confidence and vision when consulting
with the client.
-BLOW DRY AND FINISH
-This one-day, hands-on workshop is designed to give the hairdresser a
complete understanding of the augmentation involved with the blow dry
and how to finish with flair. Learn to appreciate the true art of the
fashionable finish; polished, relaxed and lasting shape control. This class is
designed for all levels and is paced according to the stylist’s abilities and
experience.
-THE PERFECT FINISH
-A perfect style always consists of a perfect cut, a perfect color and a
perfect styling. The Goldwell® StyleSign® products help you to create the
perfect final look as it transforms each cut and color into a masterpiece –
into your sign of style.
-EXPRESS YOUR STYLE SENSES
-In this one day program you will work hands on with the Dualsenses®
and StyleSign® ranges making use of the Goldwell® Service Cycle as a
fundamental part of your consultation, and proper product recommendation.
Two simple updo’s, are demonstrated from foundation to finish and the
products necessary to complete the looks along the way.
90
-3D TEXTURE
-This 1 day program is for all skill levels and will focus on creating texture
through 3 mediums – cut, perm and styling techniques. Transform your
skills by exploring Salon Texture – Trend Texture – Avante Garde Texture.
Cocktailing suggestions for your StyleSign® product will also be shared.
-THE WINNING FORMULA –
CYCLE TO SUCCESS
-This 1 day program is for stylist who are starting in the business or who
are new to the Goldwell® brand. The perfect blend of back to basics with
easy and effective day to day techniques to help you achieve client
satisfaction. See 4 Color Placements, 3 Cuts and practice 1 live in the
workshop portion of the program.
-CATCH THE LIGHT
‘OF ELUMEN® COLOR’
-Heighten your creativity with Elumen color. This program will build your
confidence in creating tailor made techniques by exploring what influences
your design, creating the look and reproducing it again. Elumen® products will
evolve from ‘ just for some clients’ to a r egular part of your color toolbox.
-PURE BLONDE
(LOOK & LEARN)
-This 3 hour look & learn formulation and color correction program will
unlock the mystery in achieving the perfect blonde utilizing a variety of
options in the Goldwell color portfolio. Special focus on the Elumen® range
as a color correction tool. You will be able to map out a plan for your client
allowing you to achieve that beautiful blonde safely, accurately and with
confidence.
-PURE BLONDE
(HANDS-ON)
-This 1 day formulation and color correction program will unlock the mystery
in achieving the perfect blonde utilizing a v ariety of options in the Goldwell
color portfolio. Special focus on the Elumen® range as a color correction
tool. You will be able to map out a plan for your client allowing you to
achieve that beautiful blonde safely, accurately and with confidence.
91
PERFECT PARTNERSHIP.
AMAZING REWARDS.
One of the greatest benefits of being a Goldwell and/or KMS California
Salon Partner is The Salon Alliance Rewards Program which lets you earn
amazing rewards for the product purchases you make.
Many additional features including a Resource Library, E-blasts and up to date information on New
Products, Shows and Events make it a unique program in many ways.
The Salon Alliance Program is open to all salons and independent stylists who purchase a
quarterly minimum of $1000 in Goldwell and/or KMS California products.
Your partnership means a lot to us –
and we want to support your creativity and success in every way possible.
The Salon Alliance is part of that commitment – providing exclusive incentives, rewards and
opportunities for you and your salon to build new skills, try new products and grow your business.
The Salon Alliance Program is open to all qualified Goldwell and KMS California
salons and independent stylists. Visit www.theSalonAlliance.ca for details.
To learn more or to enroll please contact your Kao Canada or Distributor Salon Consultant.
92
-BOOKING AND MUST-KNOW
INFORMATION
--
BOOKINGS
CANCELLATION POLICY
To register for all classes, contact your KAO Canada Sales Consultant,
Field Education Manager or email [email protected]
All cancellations must be received 5 business days prior to the date
of the scheduled program to be eligible for the full refund.
Pour tout renseignement sur la formation au Québec, veuillez contacter :
-Pour le territoire associé au distributeur Cantin : 1-800-463-4482
-Pour le territoire associé au distributeur Ami-co : 1-800-515-9015
Any cancellations after 5 business days of the scheduled program will
receive a credit Education Voucher towards a future class in the current
calendar year.
Provide Attendee name (first and last)
Salon Name | Salon Address | Phone Number | Email Address |
Emergency Contact | Selected program(s) & location | Selected date(s)
Non attendance without notice is subject to a 100% charge.
Have your form of payment ready
Personal/Salon Cheque | Credit Card (Mastercard or VISA)
Salon Account | Loyalty Program Reward Education
Voucher or Points
Kao Canada Inc. reserves the right to postpone or change any program
due to unforeseen circumstances, in which case participants will be
notified by phone.
phone 905.670.2844
Consult individual programs for:
Event location | Dates and days of the week | Tools required
toll free 1.877.670.6767
Bring a friend:
You will get 50% off your fee if you bring 4 or more people
to the same class.
e-mail [email protected]
technical hotline 1.800.333.CHIC
weblink www.goldwell.com
THE GOLDWELL EDUCATION PLUS APP
Download, install and activate the app. Focus the camera
on pages with the augmented app icon and enjoy the
futuristic 360° view of our 3D beauties and the new,
fantastic color and cut techniques.
93
94
---
“STRIVING FOR SUCCESS
WITHOUT HARD WORK IS LIKE
TRYING TO HARVEST WHERE
YOU HAVEN’T PLANTED”
Kathy Reilly
ASSOCIATE DIRECTOR OF EDUCATION,
CANADA
--Continuing education is an important aspect of every
hairstylist’s journey, and having a state-of-the-art
academy to attend is just what stylists will get at
Academy Toronto. Opened September 2014, the brand
new space is bigger and better than ever – the largest
Academy in our Global Network and the largest academy
in Canada. Our goal is to provide you with a learning
environment of comfort and inspiration as you continue
your journey through our Global and local education
curriculum and get inspired by our world class artists
and educators.
As a professional hairdresser for 27 years, early on I
found myself inspired by an educator, the passion for her
craft and sharing what she truly believed in encouraged
me to become an educator 18 years ago. That feeling has
grown into a passion of my own; to represent with
respect, honesty and integrity the brands that have
never let me down and the education team I am proud to
work alongside. That same passion for our industry and
the world class education we offer are evident in each
and every artist and education team member you will
meet whether we see you at a show, a regional program,
or in our Academy, our education family will welcome you
with open arms.
After all, we believe that sharing valuable information
with fellow stylists and seeing a spark ignite is the
ultimate reward!
I look forward to meeting you somewhere our education
paths cross anytime, anywhere across the country!
95
96
-SPECIAL EVENTS
--
PORTFOLIO ON TOUR
97
PORTFOLIO ON TOUR
Step inside the Goldwell® and KMS® California Brands where you will be
educated on the latest trends and inspired by the industry’s most creative
talent. Interact with the teams and models at this 3-hour inspiring,
educational event where Fashion meets Fantasy.
Please contact your local Goldwell and KMS California Consultant for locations & tickets.
FORMAT: 3 Hours / Doors Open 5.30pm / Show Starts 6.00pm / Finish 9.00pm
INVESTMENT*: $75 / Salon Alliance™ Points: 2,143
TICKET INCLUDES: 1 Drink Ticket, H’ors D’ouvres and a chance for many prizes to be won!
*No discounts apply
98
Date
Location
Artists
Feb 21
St Johns, NL
Michael Crispel, Michel Moreau, Ali Bradbury, Joan Novak,
Lindie Blackwell
Mar 6
Halifax, NS
Edwin Johnston, Joan Novak
Mar 6
Vancouver, BC
Michael Crispel, Melita Campellone, Claude Comeau,
Violet Volovik
Mar 13
Academy Toronto
Michael Crispel, Stacey Abdella, Violet Volovik,
Claude Comeau
Mar 20
Waterloo, ON
Edwin Johnston, Joan Novak, Claude Comeau
Mar 20
Calgary, AB
Michael Crispel, Stacey Abdella, Violet Volovik,
Simon-Pierre Daoust
Apr 3
Ottawa, ON
Melita Campellone, Claude Comeau
Apr 3
Montreal, QC
Simon-Pierre Daoust, Michael Crispel, Michel Moreau
Sep 18
Winfield, BC
Michael Crispel, Nadia Albano
Nov 13
Chatham, ON
Michael Crispel, Lindie Blackwell, Rodica Hristu
Our learning destinations are unique meeting
points for stylists all over the world. Join the
experience, exchange with like-minded people
and get inspired – together we’re striving for
new heights of creative excellence.
We are looking forward to meeting you soon.
99
-LEARNING DESTINATIONS
--
FEED YOUR PASSION
-LONDON
UNITED KINGDOM
--
-NEW YORK
USA
--
-TORONTO
CANADA
--
-DARMSTADT
GERMANY
--
-HONG KONG
HONG KONG
--
-SYDNEY
AUSTRALIA
--
For an academy near you please contact your Goldwell representative. | goldwell.com
Goldwell is part of Kao Salon Division.
100
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.

EDUCATION BOOK `16

Transcription

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