$999 $1,999 $2,699 - Mercedes-Benz Certified Dealer Website

FEATURES
Dedicated Mercedes-Benz Digital Consultant
Modern Template Design (3 to Choose From)
Website Hosting
Responsive Mobile Website Ready
Inventory Feed
Rebates and Incentives
Basic “Thank You” Pages after Conversion
Custom Blog or News
Smart Credit Application
Reputation Widget
Google Analytics
Clicky Analytics
Goal/Conversion Tracking
Dedicated Sales and Service Call Tracking
Numbers (Minutes Billed Based on Usage)
Wordpress Based CMS with Over 1000 Configurable Options
Support of All Required Third-Party Integrations
Technical Support
Search Engine Optimization Set-Up (SEO)
Meta Titles
Meta Description
Breadcrumbs
Open Graph
Canonical Tags
301 Redirects for the Top Pages on Previous Website
Schema.org and Rich Snippet Creator
3 Dedicated Call Tracking Phone Numbers.
Minutes will be Billed according to Usage.
Custom Compliant Design
Personalization with Geofencing
Event Plugins
True ROI Dashboard
Real Time Lease and Finance Calculator
Roxanne Advanced True ROI Dashboard
Sales, Traffic and AOR/DMA Mapping in Dashboard
(with Dealers DMS Data when Available)
Ability to Choose from 2 High Resolution VDP Designs
BASE
EXECUTIVE
ELITE
$999
$1,999
$2,699
GLOSSARY
Dedicated Mercedes-Benz Digital Consultant (MDC)
A dedicated Mercedes-Benz Digital Consultant (MDC) works with your dealership to update and manage your new website, report
analytics, and provide suggestions to improve website performance.
Modern Template Design (3 to Choose From)
Three unique templates to choose from when creating new pages to further differentiate and customize your site.
Website Hosting
Dealer Inspire will host your new website.
Responsive Mobile Website Ready A responsive website design will adapt intelligently to each mobile device type, providing a clean, complete experience to all visitors.
Inventory Feed
Dealer Inspire can accept an inventory feed from unlimited sources, and deliver exports to various third parties the dealership needs
inventory syndicated to. Stock photos are provided by Chrome, and we have the capability to export both photos and videos.
Rebates and Incentives
Dealer Inspire will be able to create a regional incentives page based on OEM information.
Basic “Thank You” Pages after Conversion Simple pages that appear after a conversion (filling out a form, submitting a lead, etc.) has taken place.
Custom Blog or News
Fresh content being regularly added to your website is a best practice for ongoing SEO strategy and increases organic traffic.
Smart Credit Application
50% of financing applications are started but never completed. To remedy this, Dealer Inspire has reinvented the credit application.
The Smart Credit Application collects contact information and sends it to your CRM in the event of an incomplete credit application or
leaving the page.
Reputation Widget
There has to be a better way to collect reviews. That’s the question we asked when developing our built-in reputation management
system. Instead of bombarding customers with options we ask them to choose the platforms they use most, resulting in more reviews
for the dealership.
Google Analytics
Google Analytics is the primary analytics tool utilized by Dealer Inspire.
Clicky Analytics
Clicky is similar to Google Analytics, but it’s another trusted web analytics tool. Dealer Inspire pays to use Clicky. This makes Clicky a
little more accountable to its paying customers.
Goal/Conversion Tracking
When we start working together, we’re going to define goals. Then we’re going to improve these goals; through a series of A/B testing,
consumer survey, watching visitor perform tasks on your website, and by adjusting our marketing strategy. We’re going to find
friction points and we’re going to fix ‘em. Traffic is expensive, let’s make sure the people we have on our website are finding what
we need them to find. CRO Services include the following: development of your unique selling proposition (USP), A/B testing, visitor
behavior tracking.
Dedicated Sales and Service Call Tracking Numbers (Minutes Billed based on Usage)
Phone Tracking Dashboard provides detailed information about each caller. A callers location, date of the call, time of the call, and
duration of the conversation is listed here. Additionally, the Phone Tracking Dashboard allows you to listen to each call.
Wordpress Based CMS with Over 1000 Configurable Options
Dealer Inspire websites are built on top of Wordpress, the most agile Content Management System (CMS) and an ideal system for
modern dealership marketing teams.
Support of All Required Third-Party Integrations Support for the third-party integrations are handled through the same support channels.
Technical Support
Dealer Inspire already has the necessary staffing in place for the Mercedes-Benz support including an Operations Manager, OEM
Project Team Lead, Performance Manager, and Analyst. There will be dedicated call center support for dealers.
Next page
GLOSSARY
Search Engine Optimization Set-Up (SEO)
Every single page of the Dealer Inspire platform allows for customization. Each page and post can be optimized for SEO title and meta
descriptions. Dealerships can tweak snippets that appear in search engine result pages (SERPs).
Meta Titles
Your meta title is visible to users and search engine spiders; it shows search engines and your visitors what your page is about.
Meta Description
Your meta description appears directly below your meta title when your site information displays in the search engine result page.
Optimizing the meta title and meta description helps to drive the appropriate users to your site - organically.
Breadcrumbs
Breadcrumbs are visual navigational elements that helps users know where they are in the website and quickly jump back to the area
of interest. Additionally, the Dealer Inspire platform supports the Breadcrumb Schema.
Open Graph
Open graph meta tags are optimized to create great presence on social networks. The tags connect your vehicles and services to a
shared vocabulary that allows Facebook, Google+ and a variety of other websites to format your content in a way that makes sense.
Canonical Tags
Canonicalization is a big advancement in the fight against duplicate content and allowing search engines to determine which version
to keep in their index. When necessary, specialists will be able to point search engines to the right place quickly.
301 Redirects for the Top Pages on Previous Website
An SEO tool that redirects If a 301 or wildcard redirect is necessary, your team will have the tools they need.
Schema.org and Rich Snippet Creator
A platform for structured data to appear in a way that maximizes the benefit of rich content efforts. This allows dealerships to tweak
the snippets that appear in search engine result pages (SERPs).
3 Dedicated Call Tracking Phone Numbers. Minutes will be Billed according to Usage.
Phone tracking dashboard provides detailed information about each caller. A callers location, date of the call, time of the call, and
duration of the conversation is listed here. Additionally, the Phone Tracking Dashboard allows you to listen to each call.
Custom Compliant Design
Dealer Inspire can create custom pages that are brand compliant.
Personalization with Geofencing
Personalizer is an amazing functionality that allows you to create customized messages to targeted visitors. You can create an
unlimited amount of content that pertains to specific visitors, all with a few keystrokes.
Event Plugins
The event plugin for Dealer Inspire allows for easy content content creation on multiple websites. Create one post and push it to
multiple websites in your group. Great for events, specials, and other information that multiple sites need to share.
True ROI Dashboard
The True ROI Dashboard is the heart of the reporting system and is unique to Dealer Inspire. By combining sales data together with
marketing analytics we’re able to attribute sales for each marketing strategy – providing a true ROI on marketing.
Real Time Lease and Finance Calculator
Calculate a lease/payment based off of OEM rates/residuals/etc., and prompt a lead form.
Roxanne Advanced True ROI Dashboard
An advanced feature on the True ROI dashboard that allows you to track cookies across devices to ensure that touch points can extend
to visitors on any device they use.
Sales, Traffic and AOR/DMA Mapping in Dashboard (with Dealers DMS Data when Available)
The ROI section of Dealer Inspire can be customized to provide a visualization of sales data around your AOR/DMA.
Ability to Choose from 2 High Resolution VDP Designs
Multiple VDP designs allow for further customization.
A LA CARTE ITEM(S)
Additional Phone Numbers
Add additional lines to better track where calls are coming from.
COST
$5 per line + $0.07 per minute
Content Creation
Personalized content customization such as hero banners and
advertisements.
$150 per piece
Conversations
(Live Chat with Video and IOS and Android Applications)
Live chat with DealerInspire support with video across both IOS and
Android applications.
$569 monthly
Conversion Rate Optimization
System for increasing the percentage of visitors to a website that
convert into customers.
$125 per hour
Email Hosting (Google Apps)
Host all employee emails through Google’s hosting platform.
Email Marketing
Market conquests, new or used inventory and more with email
marketing, up to 100k.
$5 per month/per account
$950 monthly
Google 360 Business View
Invite customers in with indoor Street View of your business. Build
customer trust in your business with a high-quality virtual tour that
lets people explore your location before they arrive.
$1,999 per location
Lease/Payment Calculator
Integration that breaks down lease/payments based on personalized
payment preferences.
$529 monthly
Social Media Posting
Have your dealership’s Twitter and Facebook posts put directly onto
your dealer website.
$859 monthly
Social Media Setup
One-time social media set-up fee. Give us the information and leave
the setup to us!
$569 one-time fee
Video Services
Custom videos across the board. Html5 video background,
walkaround for vehicles, and process for sales.
$175 per hour