true dealer - New Holland

DEALER
1
TRUE
N E W H O L L A N D A G R I C U LT U R E
BECOME A
Who is New Holland?
New Holland is our customers, the people
who rely on our equipment for their livelihood
or their lifestyle.
New Holland is our dealers, who partner with
us to provide customers with outstanding
service and sales support.
New Holland is our employees who, whether
in the field, office, manufacturing or engineering,
work hard to provide products and services designed to meet our dealers’ and customer’s needs.
The New Holland brand is rich with a strong
history of leadership and a legacy of innovation.
We are a team of dedicated individuals who
work together to ensure customer support
and satisfaction. The strength of New Holland
is based on our relationships. And, with over
100 years of experience, we continue to strive
for excellence.
We are looking for dealer partners who are
interested in cultivating New Holland Centers
of Excellence. We are interested in prospects
with the business experience and ability to develop and pursue a plan that ensures continued
growth and success for the New Holland brand.
Why become part of the New Holland team?
•
•
•
•
Expansive product line serving a broad customer base
Strong brand recognition and leadership
with excellent market-growth potential
Cutting-edge wholegoods and parts distribution network
Financial service that offers flexible finance options
Do you have what it takes?
•
•
•
•
Sound team work ethics and good business sense
Ability to meet financial requirements,
and acquire a facility
Strong communication and interpersonal skills
The desire to bring quality to the life of our customers
“
We’re making a commitment to keep growing with
the market, so in the next couple of years, we’ll
be ready to open another store. New Holland has
always been a good company to work with, very
supportive and willing to listen. We plan on
expanding with them in the future.
”
– Ag Industrial, Rising Sun, MD
PRODUCTS
NEW HOLLAND
is a world leader in agricultural, utility and
construction equipment with an
innovative and diverse
product line, including a full line of tractors as well as hay and forage, harvesting, crop production and material handling equipment.
TRACTORS
Boomer™ Tractors
20-60 engine hp
From 20-horsepower sub-compacts up to 60-horsepower utility tractors, all
Boomer tractors offer superior comfort, visibility and maneuverability to make
short work of the chores your customers want to do - from mowing to loading,
hauling, snowplowing and tilling.
• Best-in-class visibility with sloped
hood design and curved boom loader
• Exclusive SuperSteer™ axle for super
tight turns and Sensitrack™ that automatically engages and disengages
4WD when needed
• SuperSuite™ cab features a high visibility
roof panel allowing operators to view full
range of loader motion
Lean and Mean™ Series Utility Tractors
25 - 62 PTO hp
New Holland’s Lean and Mean Series tractors are perfect for tractor
users looking for reliability as well as simplicity at a solid value price.
• Tractors with more capability, horsepower
and iron than many competitors
• No-frills simplicity design
• Ideal for a variety of applications
including loader work, mowing,
baling and blade work
Specialty Tractors 62-88 PTO hp
New Holland specialty tractors are
designed for the unique needs of
orchard, vineyard and vegetable
growers.
• High-clearance tractors for vegetable
crops without concern for crop damage
• Crawler tractors provide traction and low
ground pressure to work in areas where
soil compaction is a problem
• Orchard and vineyard tractors with
sleek design to work in tight rows
and close quarters
“
We do business with a lot of
different types of folks. With
New Holland, we can offer our
customers an awfully good product
and a wide-spread offering
– Old Stone Tractor, Anderson, SC
”
Mid-Range Tractors 62 – 195 PTO hp
New Holland offers the broadest product
offering of mid-range tractors in the industry with models to fit any job. They deliver
outstanding power, performance and fuel
economy for municipalities, dairy, livestock
and row crop producers.
• Best-in-class maneuverability with tight-turning
SuperSteer™ front-axle option
• Outstanding chore tractors, with heavier, stronger
frames than most competitive utility tractors
• A wide selection of transmissions
and front axle options to
meet customer needs
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N E W H O L L A N D A G R I C U LT U R E
• Best-in-class cabs
that offer a command
center and precision
like no other
High-HP Tractors
up to 535 hp
New Holland’s high horsepower tractors
boast best-in-class performance in pulling
power, hydraulic capacity and comfort.
They provide innovative performance
features that maximize productivity and
control in row-crop and other operations.
• Impressive hydraulic flow and lift capacity for
high-demand implements
• Custom Headland Management system can
memorize and replay up to 30 adjustments with
the push of a button to simplify headland turns
• The tight-turning SuperSteer™ axle or selfleveling TerraGlide™ suspended axle available
as options
• IntelliSteer™ precision auto-steering capability
for near perfect rows
• Six-cylinder engines offer exceptional power and
torque rise as well as emissions compliance
• Best-in-class cab visibility and cap space
“
New Holland has equipment that covers
a lot of areas. In the tractor line, we have
tractors for the rural homeowner to the big
time row- crop farmer with thousands of
acres. On the skid-steer loader side, we have
a good skid steer for the ag market, for the
landscaping guy and the home builder.
”
– Old Stone Tractor, Anderson, SC
Bidirectional™ Tractor 105 PTO hp
Available exclusively from New Holland, the Bidirectional™ tractor is the
most versatile tractor on the market
• Can be operated cab-end or engine-end first to get the best combination of
visibility, traction and weight balance
• Exclusive Turnabout™ console rotates the seat and primary controls 180 degrees
so the operator always faces the work
• Depending on the application, the tractor can push and pull
implements simultaneously
• The loader attaches quickly on the cab end of the
tractor, improving maneuverablility when
working in tight barnyards, and providing
more reach than traditional loader
UTILITY VEHICLES
Rustler™ Utility Vehicles 14-23 hp
Hard at work or hard at play, there’s no
stopping a Rustler™ utility vehicle.
Rustlers combine rugged construction and
gritty performance with a smooth ride.
• Industry-leading two-year warranty
• Two and four-passenger models;
gas or diesel engines
• Customize with wide assortment of options
and attachments
• Durable rustproof frame made of aircraft
grade aluminum
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• Best-in-class ground clearance for easy
travel over rough, uneven terrain
N E W H O L L A N D A G R I C U LT U R E
• Independent rear suspension for a smooth ride
HAY & FORAGE
Roll-Belt™ Round Balers
The industry leader in cut hay technology, New Holland offers eleven
distinct Roll-Belt™ round baler
models that produce uniform, dense
bales in any crop or condition.
• Innovations that shaped well over
200,000 New Holland balers since 1974
• No hassle wrapping with twine or net
• Three pick-up designs including the
industry’s widest pick-up
• Silage Special models bale crops with
65% moisture for ideal silage bales
Square Balers
New Holland balers make consistent bales that stand up
easily to handling and transport.
Large Square Balers
• Since 1980, more than 15,000 efficient and reliable large square balers have been
produced
• Versatile balers make short work of large acreages with exclusive SuperSweep™
pick-ups and curved tines to take in all the crop
• New Holland density management ensures each bale is made exactly the way you want it
• Proven double knotter for dense bales that stay tied
Small Square Balers
• 70-year heritage of more than 700,000 small square balers, beginning with the first
successful automatic baler in 1940
• Exclusive rotary feeding system provides the highest capacity of any small baler
• Commercial small square baler forms bales ideal for handling by automatic-stack wagons
Automatic Bale Wagons
For over 40 years, New Holland bale wagons have transformed the
back-breaking labor of moving and stacking bales into a job that’s
almost effortless.
• Self-propelled and pull-type models
• Mil-Stak® big bale handling attachment available for moving large square bales
• ISO-mouted cab offers a quiet work environment and reduces operator fatigue
Speedrower ® Self-Propelled Windrower
126 – 226 hp
No matter what the crop—alfalfa, grass, small grains, canola, barley,
lentils or peas—Speedrower® self-propelled windrowers deliver capacity
that can’t be matched.
• Exclusive cab and chassis suspension
design for best operator ride and comfort
• Wide, roomy operator cab provides
excellent visibility to the header, and
to the rear of the machine
• Choice of heads to match customer’s
requirements including sickle, draper,
and MowMax™ disc heads
• Routine service and maintenance is
performed at ground level with easy
changeover between heads
Discbine® & Haybine® Mower-Conditioners
New Holland offers an extensive line of mower-conditioners ranging from a
narrow nine-foot cutting width for outstanding maneuverability in smaller fields to
15-1/2 feet to knock down acres fast.
• MowMax™ true modular disc cutterbar
with the ShockPro™ protection system
and three-year warranty
• Extra-fast knife speed slices smoothly
through thick crops
• Premium cutting quality with gentle
chevron intermeshing rubber rolls
or flail conditioner for thorough
conditioning and fast dry down
• Designed to breeze through the toughest conditions
with non-stop, trouble-free cutting
• Cuts a smooth, fast swath through open fields and
makes quick work out of mowing around ponds,
buildings and lanes
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Disc Mowers
N E W H O L L A N D A G R I C U LT U R E
• Advanced header flotation hugs the
ground moving up and back to protect
valuable crop stubble
MATERIAL HANDLING
Spreaders
New Holland spreaders are built for high-volume spreading, heavy loads and years of performance.
HydraBox™ Hydraulic-Push Spreaders
• Heavy-duty vertical beaters provide up to a 30’ wide spread
• A unique patent-pending beater design for a more uniform spread pattern
• Hydraulic-push unloading allows a broad range of application rates
DuraTank™ Side-Delivery Spreaders
• Heavy-duty overshot paddle expeller provides a uniform controlled spread pattern
• Offset 40/60 tandem axle reduces spindle stresses and tire wear
• Gusseted side supports and heavy-duty spindles can haul the heaviest loads
Box Spreaders
• New Holland box spreaders — known as strong boxes — are engineered to produce
an even spread pattern and are built to last
• These top sellers have the toughest floors and sides of any spreaders available
Super Boom™ Skid-Steer Loaders & Compact Track Loaders
New Holland Super Boom™ skid steer loaders and compact track loaders
beat the competition with superior visibility, more lift capacity, better stability,
better durability and better dump height and reach.
• Super Boom™ vertical lift linkage loader arm lifts up and out
• Roomy cab with excellent visibility
• Wide range of attachments to tackle any job
• Deluxe cab enclosure available for comfort in all weather conditions
Telehandler 20’ – 32’ lift height 7,250 - 8,800 lbs. lift capacity
• Moves massive amounts of material fast: it loads,
stacks, scoops and digs
• Wide variety of attachments
• Provides plenty of traction in slippery conditions
with full-time four-wheel drive and four large tires
• Maneuverability can be matched to any
application with a choice of three steering modes:
front-wheel steer, circle steer and crab steer
When it comes to rugged, high-capacity forage harvesters, no one builds them
like New Holland. That’s why New Holland offers America’s best-selling forage
line with industry-leading levels of power, capacity, and comfort.
Self-Propelled
425 – 824 hp
• Widest cutterhead and feedrolls provide the industry’s highest capacity
and best chop quality
• Exclusive Variflow™ system achieves the strongest bowing force in
any crop condition, avoiding blockages and plugging
• Largest cab in the industry provides a panoramic view and premium
operator comfort
• Advanced Metaloc™ metal detection protects the machine
and locates metal for quick removal from the crop
• Metalert™ III metal detector protects machine from damage and keeps metal out of feed
N E W H O L L A N D A G R I C U LT U R E
• Hay heads from 7’-9’ and 2-3 row corn heads
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• Heads to suit any crop or condition: windrow pick-up,
6-12 row corn, direct cut hay, 1-2 row coppice
tree headers
Pull-Type
150-300 hp
• Exclusive flip-up feedrolls provide full access to components for easy servicing
• Toughest cutterhead in the industry with standard 12 knife cutterhead on all models
Combines
322 - 591 hp
Impressive grain quality and harvesting capacity are the hallmarks of New Holland combines.
• Twin Rotor® and Super-Conventional combines
• Best-in-class Harvest Suite™ cab with a choice of state-of-the-art IntelliView™ displays
• Wide range of heads from pick-up heads to chopping corn heads
• Highest quality grain sample with grain-on-grain threshing of the Twin Rotor combine
• Two rotors deliver higher centrifugal force than competitive-brand combines for the highest
capacity threshing systems in the industry
Precision Land Management
Precision farming and guidance systems for
extremely accurate application of seed and materials.
• EZ-Steer™ Assisted Steering System
uses guidance information from the
EZ-Guide® 500 Lightbar for handsfree steering
• IntelliSteer™ auto-steering system is
an integral part of the tractor’s steering
system and uses global positioning
technology to maintain
arrow straight rows and
return to those same rows
for operations later in the
season
240-365 hp
Guardian™ Self-Propelled Sprayers
With the exceptional productivity of Guardian™ sprayers, producers can get into
their fields just about any time during the growing season to protect their investment and profit for the year.
• Front-boom models with four-wheel hydrostatic drive
• Rear-boom models with two-wheel mechanical drive
• An industry-leading 15-foot turning radius allows for easy maneuvering
in tight spaces and effortless headland turns
• Full size front wheels gives better ride, better turning traction and less compaction
• 1,000 - 1,600 gallon tank options
Pull-Type Sprayers
Heavy-duty New Holland field
sprayers provide dependable performance, accurate spraying and load
stability, even across bumpy, varied
field conditions.
• 1,000- and 1,600-gallon options
• Choice of suspended or wheeled booms
The most progressive air delivery
technology available. Apply several
products in a single pass, fill and clean
out fast, and transport easily for
maximum productivity.
• Carry up to three products
• Easiest air cart tank cleanout, roller
changes, or adjustments in the industry
• On-the-go product rate changes from
the tractor cab
Air Hoe Drills
Deliver precise seed placement across
the entire width of the machine in all
types of challenging terrain.
• Large air drills, ranging between 27’
and 70’ working width
• Best-in-class ground contourfollowing air drill
• Patented individual opener control
N E W H O L L A N D A G R I C U LT U R E
Air Carts
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• High-clearance suspension with parallel
link design for improved boom stability
and spray accuracy
SUPPORT
NEW HOLLAND provides dealers with world-class parts, service,
training, business management, financing, promotional support,
and a staff of
to back it up.
responsive, experienced individuals
SALES SUPPORT
BUSINESS MANAGERS
New Holland Business Managers are our
frontline liaisons to help you manage and
grow the business. They live in your area
and have a solid understanding of the
local markets and New Holland products,
processes and policies. Although they
are focused on the wholegoods side of
the business, they “own” the relationship
with your entire dealership operation.
New Holland Business Managers work
with you to develop and achieve your
business plan for market penetration,
support your sales and marketing efforts,
and help with order planning. They are
focused on helping you sell equipment
and make money.
DEALER SALES SUPPORT
New Holland’s Dealer Sales Support
Department works with dealers and
their New Holland Business Managers to
profitably grow New Holland sales and
market share. They support an assigned
group of dealers, based on region, so that
each representative will have specialized
knowledge of the products, competitive
environment, and challenges in the region.
The Dealer Sales Support Department
assists with:
• Equipment locating and availability
• Order entry
• Order changes
• Order diversions
• Special order programs
• Government & fleet concessions
• Bargain list sales
• Equipment order status inquiries
• Shipment tracking
The New Holland Dealer Portal is the
single point of access for dealership
communications and New Holland Internet applications. Because the Dealer
Portal can be accessed from any computer with an Internet connection, you
will be able to easily access the most
current news and information whenever
you need it.
Information on the New Holland
Dealer Portal includes letters, policies,
user guides, programs and pricing. Internet links connect you to information
on wholegoods, parts, service, finance,
and marketing tools.
“
From my experience,
New Holland provides
more of a personal touch.
It’s a little easier to get
in touch with somebody
higher up the food chain
than it is with some of
the other companies.
”
– Northside New Holland,
Dothan, Al.
DEALER HELP DESK
The Dealer Help Desk supports
dealers with access to New Holland
systems such as the Dealer Portal, Parts
eCatalog, Parts Ordering, Wholegoods,
Finance and Warranty.
You can contact the Dealer Help Desk
with requests for additional user ID’s,
questions on receiving New Holland
e-mail, or system and password issues.
The Dealer Help Desk is available
Monday - Friday from 8:00 a.m. - 8:00
p.m. EST and can be reached by phone,
fax, or e-mail.
N E W H O L L A N D A G R I C U LT U R E
Making sales is your business –
and that keeps us in business!
DEALER PORTAL
15
Our products are sold through New
Holland dealerships and you can rely
upon the expertise of New Holland
Business Managers to help you manage
your business profitably. They work to
better understand the needs of customers in your area and will mutually
serve those needs.
DIGITAL DEALER
NEW HOLLAND DIGITAL
DEALER PROGRAM
New Holland Digital Dealer Program provides New Holland dealers with a simple,
low-cost, integrated online dashboard to
manage sales and business activities, quote
products, evaluate used inventory, and
strengthen customer relations.
New Holland Digital Dealer is a complete Customer Relationship Management (CRM), pricing and quoting
application for dealers that’s tailored
specifically for the farm equipment
industry. It’s web-based, so there’s no
software to upload, and it’s accessible
from your laptop or mobile device.
You’ll be able to close deals faster by
using this single source for updating
deal information, tracking opportunity
milestones, and recording interactions.
eligible New Holland programs for the
models being quoted and integrate them
into the quote.
Build & Price tool, prospects can configure equipment and request a quote
from their local dealer.
IT’S EASY TO EVALUATE
TRADES
DEAL OR NO DEAL?
Competitive trades or older inline
trades can be hard to appraise, but
New Holland Digital Dealer makes that
easier, too. With New Holland Digital
Dealer 20 years of IRON Guides valuation data is just a few clicks away. Your
quote will incorporate used equipment
and values from the Official Guides.
And, New Holland Digital Dealer
enables used inventory to be automatically published on IRONsearch.com,
saving you valuable time.
BUILD & PRICE
FAST, ERROR-FREE QUOTES
New Holland Digital Dealer captures
information for your customer database,
and enables you to quickly go back to
the customer with a fast, professional,
error-free quote you can produce in just
minutes. All of the current programs
matched to a specific product are in
the system, so it makes it easy to verify
New Holland has made a significant investment in the Digital Dealer program
and in a targeted, online advertising
campaign that is designed to reach
more buyers and drive prospects to
the Build & Price site on newholland.
com/na. When prospects click on online
banner ads promoting New Holland
products and offers, they are directed
to Build & Price. Using the interactive
New Holland Digital Dealer also helps
you know which deals to take and
which deals to walk away from based
on profitability. Gross margin is calculated on the new unit and trade-in, so
as you negotiate with the customer,
you can immediately see how your
customer’s offer impacts the profitability of the deal.
INVENTORY AT A GLANCE
New Holland Digital Dealer also helps
you maintain customer profiles so you
can target specific machine owners.
You will know what equipment your
customers own and can continue marketing to them. Units sold are stored
automatically as customer equipment.
Competitive pieces the customer has
purchased can be added as well to
create targeted marketing campaigns.
You also have an up-to-date equipment inventory list for all locations,
and know what machines are being
quoted and the price quoted.
MARKETING & COMMUNICATIONS SUPPORT
There’s a certain way of thinking
that comes from living on a farm.
A seasoned farmer knows some decisions
are best left to your gut.
OCTO
BER 20
10
They know it takes equal parts brain and brawn.
Plus thick skin, calloused hands and
a fair share of know how.
And above all, they know that it helps to have
equipment that’s built by farmers, sold by farmers
and used by farmers.
Native
Farm foPeople
r Healt
h
You might call that instinct, but we call it
page 6
N HOLLAND
NEW
PUBLICATIONS
PU
CO-OP ADVERTISING
SUPPORT
New Holland offers dealers promotional
support through a co-op program designed to assist dealers in promoting the
New Holland brand and their dealership
at the local level. Dealers who choose
to participate in the co-op program
can advertise with a portion of the cost
reimbursed by New Holland.
Professionally produced newspaper ads,
radio and TV spots, product images, online banner ads, direct mail postcards and
other advertising resources are available
to all dealers on the online New Holland
Library Site. Dealers can personalize
their promotions with the tools available.
New Holland News
For livestock and dairy customers
Acres
For rural lifestyle, equestrian and hobby
farmers
PowerManager
New Holland maintains a number of
Web sites to provide customers with
news and information about New Holland products and special programs.
newholland.com/na
New Holland Agriculture’s North American
corporate site showcases the full line of
New Holland equipment with promotional
text and specs. Information about special
programs, financing and a dealer locator are
also included.
Customers can configure, price and request a
quote by using the Build and Price configurator. Leads generated by the configurator are
sent to dealers for follow-up.
For cash crop producers
NewHollandUsed.com & EquipmentAlley.com
DATABASE MANAGEMENT
These used equipment sites help you remarket your used equipment for a wide audience
of potential buyers.
New Holland Publications provide a
convenient online format for maintaining
your customer mailing list.
youtube.com/newhollandna
NATIONAL ADVERTISING
AND PUBLIC RELATIONS
New Holland promotes brand awareness by advertising in a variety of publications and online sites targeted to key
customer segments.
New Holland regularly provides information to ag journalists and ag broadcasters
through news releases and media events.
In addition, New Holland supports
many major commodity groups and
other associations to build and maintain
important relationships with important
customer segments.
The New Holland-branded You Tube channel
provides an avenue to learn about
New Holland products and to interact with
the brand. New videos are uploaded regularly.
facebook.com/newhollandna
twitter.com/nhagriculture
Facebook and Twitter encourages interactive
conversations by connecting friends and
business associates interested in New Holland
with the latest news and blog posts.
N E W H O L L A N D A G R I C U LT U R E
Dealers have access to professionally
produced, four-color product literature for
all New Holland products free of charge.
Collateral promotional materials are also
available, including a variety of posters,
point-of-purchase displays, direct mail
programs, and other promotional materials designed to help you sell New Holland
products and promote special offers.
WEB SITES
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PRODUCT & SALES
LITERATURE
New Holland produces targeted publications to keep your customers and
prospects informed of what is happening in agriculture and the New Holland
brand. They are a great way to keep in
consistent touch with your customer
base. These publications are customized
with your dealer information, so your
customers know that these publications
are being provided to them by your
dealership.
PARTS & SERVICE SUPPORT
SHIP DIRECT CENTRAL
ASIST
New Holland keeps it dealers upto-date and well informed on special
offers, sales programs, pricing changes
and other updates, as well as tracking
the shipment of special parts through
a dedicated Order Management
department.
ASIST is an online tool that retrieves,
stores, analyzes, presents and shares technical information using contact management, knowledge management, and the
technical information database. ASIST
gives dealers faster access to accurate
information, reduces diagnostic time,
increases recovery rate, and improves
customer satisfaction.
ONLINE PARTS CATALOG
(OPC)
PRODUCT TRAINING
Having well-trained service technicians
with the training and knowledge to keep
pace with increasingly sophisticated
equipment is a continual challenge for
dealers. New Holland supports dealers’
Service Department by offering product
training courses to service technicians
and managers conducted by
New Holland product experts.
PARTS AND SERVICE
MANAGERS
New Holland Parts and Service Managers provide after-sales parts and service
consulting to assist dealers in maximizing
the profitability of their dealerships.
New Holland Parts and Service Managers are also available to conduct training
programs and seminars.
“
The people at
New Holland are
good to work with. I’ve
always had first-rate sales
reps calling on me who do
what they can for me. The
people I deal with on a personal basis know their business and want to help. They
take an interest in my business. I do think they
want me to succeed.
”
– Northside New Holland, Dothan, Al.
PARTS SERVICE
New Holland backs its dealers’ Parts
& Services operations with a host of
product support programs designed
to make doing business a pleasure
while maximizing your profitability.
CO-OP MARKETING
New Holland offers its dealers access
to quarterly marketing programs at
little or no cost that drives customers
into your store.
PARTS TECH
Parts assistance is as close as your
phone or via email. When your customers have technical questions,
New Holland makes sure you’ll
have the answers.
PARTS EQUITY
New Holland rewards its dealers with
a liberal cash incentive program based
on the growth of your parts business
over a set period of time.
The Online Par ts Catalog (OPC)
is a comprehensive tool indexing
par ts for over 8,400 models dating
back to 1939. It also includes over
7,000 ser vice bulletins for dealers
use and research.
eParts
eParts, New Holland’s electronic
parts ordering system, allows dealers
to easily order parts electronically.
eParts contains up-to-date price
and availability of parts at
your fingertips.
NEW HOLLAND
24/7 TOP SERVICE
Peace of mind when your customers need it most
”
– Arden Myers, Myers Farms Ltd.
Wrentham, AB
“The total downtime was about 24 hours from start to finish. Without
the New Holland Top Service program, we would have been lucky to
receive the gearbox in four days.”
– Brian Carpenter, Champlain Valley Equipment, Middleburg,VT
24/7 SUPPORT
TOP SPEED
EXTREME MEASURES,
EXTREME CARE
New Holland Top Service team can draw
parts from any facility within the New
Holland manufacturing network, including
assembly lines, to work towards a
fast resolution.
New Holland understands that especially
during harvest season, any loss in productivity can be costly to your customers, so
we designed New Holland Top Service
to give your customers the assurance of
24/7 support with fast-track technical and
parts location solutions. Our customer
support is second to none!
In “unit down” situations*, the
New Holland Top Service team is
empowered to quickly take any action
necessary to get your customer’s machine
up and running. That includes providing
a loaner machine, express shipping parts,
taking parts from another unit, or even
paying for a custom harvester – at no additional cost to you or your customer!
Working in close cooperation with the
dealer, the New Holland Top Service team
is a group of customer service reps, parts
and service analysts, and logistics experts
who are specially trained to understand
and resolve problems quickly.
NEW HOLLAND TOP SERVICE
866-NEW-HLND
*Available for New Holland combines, highhorsepower tractors, and self-propelled harvesting equipment within warranty.
N E W H O L L A N D A G R I C U LT U R E
New Holland
provided a
replacement
combine, which
saved us quite
a lot of productivity. Without
it, we would have
lost 4 or 5 days.
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“
During harvest time, when every hour is critical, equipment downtime takes it
toll in frustration, inconvenience and productivity.
While you can’t promise your customers that they’ll never experience a
breakdown, you can promise them that if they do, New Holland Top Service
will be there to help.
FINANCE SUPPORT
COMMERCIAL REVOLVING
ACCOUNT
Through CNH Capital, New Holland
offers dealers a financing source with a
wide range of flexible financing options,
so you can gain a competitive edge and
finalize sales quickly and efficiently.
LENDING
CNH Capital offers a variety of options
to your customers to meet their financing needs. Flexible payment schedules
support the seasonality of the agricultural industry while meeting the cashflow needs of the customer. And, CNH
Capital can custom build loans with loan
options such as split-rate, fixed-rate and
variable-rate financing.
LEASING
CNH Capital offers customers leasing
options to maximize cash flow by lowering payments while acquiring the latest in
equipment technology. There are three
primary leasing options available through
CNH Capital: Operating, Finance and
Municipal Leases.
The CNH Commercial Revolving
Account (CRA) provides approved customers with a ready and available credit
line to purchase the parts, service, rental,
accessories and other small wholegoods
when they need it, not when they have
the cash. The CRA can improve a
dealer’s cash flow by providing funding
within 48 hours, help drive additional
parts and service business through
special extended terms promotions, and
help reduce your operational costs.
INSURANCE AND
PROTECTION PRODUCTS
The CNH Capital Insurance Agency, Inc.,
in the U.S. and the CNH Capital Canada
Insurance Agency Ltd. In Canada offer a
wide range of insurance and equipment
protection products designed to meet
the needs of CNH-branded dealerships,
retail customers and rental customers.
These products include: Physical Damage Insurance (PDI), Purchased Protection Plans, Credit Life Insurance, Loss
Damage Waiver, Floor Plan Property
PDI and Dealer Package Insurance.
WHOLESALE
CNH Capital provides inventory floor
plan for New, Used and Parts inventory.
New Holland provides additional floor
plan support by offering various dealer
terms for New Holland products.
REMARKETING WEB TOOLS
NewHollandUsed.com and
EquipmentAlley.com deliver the
ultimate used equipment buying and
selling experience. These sites provide
dealers and equipment buyers the
convenience and power of online marketplace available 24/7 in 11 different
languages across the globe.
NewHollandUsed.com is the best place
for customers to search for your used
inventory offered at retail prices, and
EquipmentAlley.com offers wholesale
bidding opportunities to equipment
dealers.
With no listing subscriptions and no
cost to bid and buy, these Web tools
allow dealers to promote and quickly
turn their used/aged/obsolete equipment, attachments and parts.
BUSINESS MANAGEMENT SUPPORT
BU
New Holland realizes the critical importance of our dealer network and works with
dealers to improve their ability to manage their business.
A dealer must maintain certain financial ratios to ensure a profitable bottom line
while retaining adequate cash flow to cover day-to-day operations, and must meet
these initial investment requirements:
• 20% owner’s equity ratio
• Working capital turns of 8
• Operating investment turns of 8
New Holland publishes a standard Dealer Financial Review Book each year. This book
is designed to provide dealers with a benchmark to monitor their business against like
dealers. By doing so, dealers can pinpoint the strengths and weaknesses of their business
and make the changes needed to improve their business management strategy.
New Holland also provides dealers with other tools to measure their financial standing,
including a standard Chart of Accounts, Accounting Manual, Financial Training, Ratio Guide
Cards, and Web-based business management system.
ACHIEVEMENTS
A deeply-rooted tradition of product innovation continues into the
21st century as
NEW HOLLAND continues a legacy
of providing creative new solutions to meet customers’ everchanging needs.
A HISTORY OF INNOVATION
New Holland Agriculture, a world leader in tractors and equipment,
built on a strong history of innovation and success.
1890’s
• Abe Zimmerman opens
New Holland Machine
Works, a small repair
shop in New Holland, PA
• Introduces first portable
feed mill small enough
and economical enough
for farm use
1900
1930’s
• First freeze-proof engine
designed and sold
• Other innovations
introduced that help
mechanize farming,
including rock crusher
and fertilizer spreaders
• Lancaster County, PA
farmer Ed Nolt creates
prototype for baler
• Ford build first tractor
prototypeand introduces
9N tractor Mass production
of Ford’s first agricultural
tractor, Fordson Model F,
begins
• The three-point-hitch,
introduced on Ford 9N
tractors, becomes an
industry standard
1940’s
1940’
• New Holland acquired by
four Lancaster County, PA,
businessmen who purchase
the rights to Nolt’s baler
• World’s first successful
automatic pick-up, self-tie
baler revolutionizes the
hay industry
• First New Holland forage
harvester introduced
• New Holland introduces
famous “77” square baler
with higher capacity
• New Holland acquired
by Sperry Corporation
and becomes Sperry
New Holland
1950’
1950’s
• Over 100 new products
introduced by New Holland
• Model 66 PTO baler,
industry’s first
PTO-powered baler
• Industry’s first
self-propelled baler
• Industry’s first bale
thrower
• Ford expands tractor line
and introduces its first
diesel engine tractor
• First on-the-go shifting
introduced on Ford
tractors
MEETING CUSTOMER NEEDS
New Holland understands the
needs of farmers around the world
for value tractors, high-productivity machines and specialized equipment. As a full-line manufacturer,
New Holland offers a wide tractor
range, extending from compact
and utility models for residential
and municipal applications, to
productive, mid-range tractors for
row-crop, dairy and livestock producers, to the most powerful and
sophisticated machines for large
cash crop operations.
This variety is further broadened by a
full range of specialty tractors for the
unique requirements of vineyards and
orchards, as well as tractors and implements for turf and lawn maintenance.
America. This partnership between New
Holland and its dealers ensures best-inclass support to customers by providing the most innovative products, and
superior service, in the industry.
In addition to tractors, New Holland offers
a full range of combines, haytools, forage
equipment, air carts and drills, crop production and materials handling equipment.
As part of the CNH family, New Holland
is a company with global resources that
develops innovative products for application to our customers’ local needs. We
offer the resources of 39 manufacturing
locations, 26 Research & Development
Centers and 22 joint ventures in 12
countries – each focused through Centers of Excellence that put our personnel, knowledge and resources closer to
the people who use our equipment.
New Holland is recognized as a leader
for its excellence in the industry based
on the highest-quality products supported by a highly professional and specialized network made up of over 700 dealers in over 1,000 locations across North
THE ENERGY INDEPENDENT FARM
An increasing demand for reduced emissions and energy independence has fueled the need for new
technology and the use of alternative fuels on the farm. One of the most promising concepts under
development is the New Holland NH2™ hydrogen-powered tractor. More than just an idea, the
NH2 tractor is a 106-hp working prototype able to perform all the tasks of a tractor while operating
virtually silent and emitting zero pollutants.
New Holland’s experimental hydrogen-powered tractor is a key element in a project that hopes
to free farmers from the cost of purchased fossil-fuel and allow them to achieve fuel autonomy
while meeting increasingly stringent emissions standards. Farmers are in a unique position to
benefit from hydrogen technology. Unlike many people, they have the space to install alternative
electricity generation systems, such as solar, wind, biomass or waste, and then store that power
as hydrogen. Apart from the environmental benefits, such a system would allow customers to
become energy independent and improve their financial stability.
1960’s
1970’s
1980’s
1990’s
PRESENT
• Industry’s first self-propelled
windrower introduced
(Speedrower® windrower)
• Industry’s first self-propelled
forage harvester introduced
• Industry’s first automatic
bale wagon introduced
• Industry’s first mowerconditioner introduced
(Haybine® 460)
• Model 273 baler, the most
popular baler ever sold,
introduced
• Ford introduces their first
tractor with engine over
100 hp
• Industry’s first metal
detector for forage
harvesters introduced
(Metalert™)
• TR™ Twin Rotor® combines
introduced, the first
commercially successful
rotary combine
• Ford first to introduce
deluxe tractor cab with
air conditioning, radio
and contoured seats
• Revolutionary Bidirectional™
tractor introduced by Versatile
• New Holland acquired by
Ford Motor Company and
merged with Ford Tractor
to become Ford New Holland
• Super Boom™ parallel lift
linkage introduced for skid
steers
• New Holland enters disc
mower-conditioner market
with Discbine™ disc
mower-conditioners
• Versatile joins New Holland
team, bringing a 4WD tractor
and Bidirectional™ tractor
to the family
• Roll-Belt™ round baler
concept introduced
• SuperSteer™ tight-turning
front axle introduced
• Genesis™ tractors introduced
as power units with the latest
technology and sharp
turning radius
• Bale Slice™ cutting system
for round balers introduced
• CNH formed with the global
resources of New Holland, New
Holland Construction, Case IH,
Case Construction, Kobelco,
Steyr and Flexi-Coil brands
• New Holland’s CR9090, the
world’s largest combine, sets a
Guinness World Record for
harvesting
• Lean and Mean™ economy tractors introduced for value-minded
consumers
• FR Series introduced as the
industry’s most powerful selfpropelled forage harvester by
a major manufacturer
• XtraSweep™, Edgewrap™ and
Autowrap™ innovative features
introduced on BR Series round
balers
AWARD-WINNING INNOVATIVE DESIGNS
• 2010 Golden Tractor for Design
Presented for design excellence in ease
of use & operator comfort T7070 Auto Command with
SideWinder™ armrest
• 2010 Machine of the Year
T7070 Auto Command™ tractor
• Gold medal
IntelliFill™ system for FR9000 Series
self-propelled forage harvesters
• Silver medals
Opti-Fan™ system on the CSX7000
combine & ABS SuperSteer™ anti-lock
brake technology
AE50 Awards
In 2010, New Holland was honored with seven prestigious
AE50 Awards by the American Society of Agricultural and
Biological Engineers (ASABE). Only 50 products are chosen
for the award each year.
• Boomer™ 8N compact tractor combines
retro design with modern, innovative amenities.
• Dynamic Bale Weight System provides highly
accurate “on-the-go” single bale-weighing.
• The SideWinder™ II armrest delivers
superior ergonomics, convenience and
control formerly only available in the most
advanced self-propelled forage harvesters
and combines.
• The 130 FB coppice header is a new specialty header designed to harvest and process fast-growing, woody biomass crops
grown as a renewable fuel source.
• The 760 CG Varifeed™ combine
grain header introduced significant
new features to provide less downtime,
a lower cost of ownership, and highcapacity harvesting.
• The IntelliView™ III monitor with
Smart Cameras system provides live
video views of key combine field
operations on one central touchscreen monitor.
• P2070 precision hoe drill delivers
precise seed and fertilizer placement
with adjustable individual opener
depth control.
N E W H O L L A N D A G R I C U LT U R E
• 2010 Tractor of the Year
Presented for innovation, productivity,
economy and ease of use T7070 Auto Command™ tractor
FinOvation Award
Presented by Farm Industry News for
best innovations of the year
BB9000 Series large square balers
23
Agritechnica, the world’s largest
agricultural equipment exhibition
presented these awards to
New Holland:
Good Design Awards
Presented by the Chicago Athenaeum
Museum of Architecture and Design for
design excellence
• Boomer™ 8N compact tractor
• SideWinder ™ II armrest
To inquire about becoming a New Holland dealer, visit newholland.com/na
and select About New Holland > Become a Dealer
© 2010 CNH America LLC. All rights reserved. New Holland is a registered trademark of CNH America LLC.