Auckland Tourism, Events and Economic Development (ATEED)

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Cruise Industry
May 2016
John Smith, Project Manager Cruise Industry
Auckland Tourism, Events and Economic Development
Ideas to Projects
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Cruise Key Facts
• Fastest growing tourism sector
• More & bigger ships on order
• Asia is fastest growing deployment region
• Australians are fastest growing cruisers
• Market is segmenting
• Deployment decisions are complex
• Opportunities for new product
aucklandnz.com/ateed
Auckland Tourism, Events and Economic Development
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The Global Cruise Industry 2014 / 15
Cruise ships
Cruise passengers
448 22 million
467,629 beds
Annual Growth since 1990 - 7.6%
Australia 12 yr. av. growth - 20%
Asia growth in last 2 years – 34%
Economic Impact ($US)
$120 billion
$40bn wages & salaries
1m Jobs
Auckland Tourism, Events and Economic Development
Ideas to Projects
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More Ships
Cruise ships to 2022
44
Passenger Capacity
150,000
Investment ($US)
30+ long than
300m
$6.5 billion
aucklandnz.com/ateed
Auckland Tourism, Events and Economic Development
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Bigger Ships
Oasis of the Seas
• 5,400 pax – 2,100 crew – 370m
Ovation of the Seas
• 4,200 pax – 1,300 crew - 350m
Voyager of the Seas
• 3,500 pax – 1,200 crew – 310m
Radiance of the Seas
• 2,100 pax – 850 crew – 290m
Sea Princess • 2,000 pax – 800 crew – 260m
Pacific Pearl
• 1,700 pax – 650 crew – 245m
Auckland Tourism, Events and Economic Development
Ideas to Projects
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More Destinations &
Itineraries in Asia
aucklandnz.com/ateed
Auckland Tourism, Events and Economic Development
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New Infrastructure
Busan, South Korea
Kai Tak, Hong Kong
Sydney, Australia
Marina Bay, Singapore
Auckland Tourism, Events and Economic Development
Ideas to Projects
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Segmentation
All in
River
Luxury
Fun
Adventure
aucklandnz.com/ateed
Auckland Tourism, Events and Economic Development
Ideas to Projects
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NZ is ideal for cruising
aucklandnz.com/ateed
Auckland Tourism, Events and Economic Development
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Economic Benefits for Auckland 2014 / 15
Cruise ships
92
Cruise passengers
188,500
Economic Impact
$190 m
Jobs
3,200
Auckland Tourism, Events and Economic Development
Ideas to Projects
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aucklandnz.com/ateed
Auckland Tourism, Events and Economic Development
Cruise Industry Action Plan
• Identify trends and opportunities
• Integrate with other key initiatives
• Develop the value chain
• Prioritise Actions
• Identify partners for cruise specific
initiatives.
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Auckland Tourism, Events and Economic Development
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Best cruise destination in the Oceania region
.
Auckland Tourism, Events and Economic Development
Auckland Cruise Visits 2010 - 2030
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Auckland Tourism, Events and Economic Development
Areas for action
1. Capacity and Capability: Infrastructure; Exchange
visits; Overnight stays
2. High Yield Visitors: High value cruise tourism
3. Visitor Friendly: Cruise friendliness
4. World Class Attractors: Memorable quality experience
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Auckland Tourism, Events and Economic Development
Ideas to Projects
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Infrastructure Strategy
Implementation awating outcome of Port Future Study
May need short term solution
aucklandnz.com/ateed
Auckland Tourism, Events and Economic Development
Ideas to Projects
17
Want to be part of the action?
• Exchange or Transit Visits
• Shore Excursion or Independent Traveller
• Unique Product
• Time available
• Lead time
• Contact ATEED for advice & assistance
aucklandnz.com/ateed
Auckland Tourism, Events and Economic Development
Ideas to Projects
Summary
• Fastest growing tourism sector – important for NZ
• More, bigger ships on order – coming soon
• Market is segmenting
• Deployment decisions are complex
• Plan for new opportunities
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Auckland Tourism, Events and Economic Development
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Contact
John Smith
Auckland Tourism, Events and Economic
Development
M +64 27 2306368
E [email protected]
aucklandnz.com/ateed
aucklandnz.com/ateed