mission... - Discovery Girls

a
Magazine
with a
Discovery Girls is the ONLY magazine
for tweens girls (8–13), that recognizes
and celebrates the critical period as a
girl moves from childhood to the teen
years.
For girls, Discovery Girls is a safe place
where she can learn about herself and
connect with other girls just like her who
are going through the same types of
challenges. With Discovery Girls, she’ll
know...she’s not alone.
For parents, Discovery Girls is a window
into what their daughters are thinking
and feeling.
Here’s your chance to make a positive
impact at a critical time in girls’ lives.
mission...
•To encourage her to love
all that she is
•To foster her independence through
belief in her own abilities
•To guide her through the most
difficult of times
•To excite her with
choices she never
knew she had
•To give her a voice
Invest in their future today
...and they’ll invest in yours.
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339
2016
Material
Spec Sheet
PRINT SPECS
UNIT SIZE
FINAL TRIM SIZE
BLEED INCLUDED*
Full Page
8.375” x 10.875”
8.625” x 11.125”
Spread
16.75” x 10.875”
17” x 11.125”
1/2 Horizontal
8.375” x 5.4375”
8.625”x 5.6875”
1/2 Vertical
4.1875” x 10.875”
4.4375” x 11.125”
1/3 Vertical
2.80” x 10.875”
3.05” x 11.125”
*Each side must have bleed of 3/16 of an inch.
DIGITAL SPECS
AD BLOCK TYPE
DIMENSIONS
FORMATS
Full Block (right sidebar)
300 x 250 @ 72 dpi
JPEG, GIF, PNG
Half Block (right sidebar)
300 x 125 @ 72 dpi
JPEG, GIF, PNG
BLOG: consists of photo plus 300 words or less.
SOCIAL MEDIA PACKAGE, SPONSORSHIP TAG: Call for details.
PRINTING: Web offset. SWOP standards. BINDING: Saddle stitched
FINAL TRIM SIZE: 8.375” W x 10.875” H BLEED: 1/8” from final trim on all sides
SAFETY: 1/2” from the trim on all sides. Discovery Girls cannot take responsibility for cut off text
placed less than 0.5” from the trim. For spreads, type crossing the gutter should be 1/4” from
center fold.
REGISTER MARKS: Items not intended for print (filenames, color bars, etc.) must be located at
least 1/4” outside of the trim size.
SUBMISSION INSTRUCTIONS
Using an FTP program such as Filezilla, upload a hi-res, print-ready PDF to:
FTP Site: ftp.discoverygirls.net
User name: [email protected]
Password: dgadvert2015
Online blocks, along with the link to the ad, can be emailed to the advertising contact.
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339
Advertising
2016
Rate Card
2016 Rate Base: 200,000
CPM: $40
PRINT RATES
1X
3X
6X
Full Page
$8,000
$7,600
$7,200
Spread
$14,400
$13,680
$12,960
1/2 Page
$5,200
$4,940
$4,680
1/3 Page
$4,000
$3,800
$3,600
FOUR-COLOR
Also available in select issues: 1/6 page in product round-up (School Supplies, Holiday Gifts, Gadgets for Girls, etc), $1,500.
Call for details.
1X
3X
6X
Inside Front Cover (C2)
$9,200
$8,740
$8,280
Inside Back Cover (C3)
$9,200
$8,740
$8,280
Back Cover (C4)
$10,000
$9,500
$9,000
Inside Cover Spread
(C2-1 or 56-C3).
$16,000
$15,200
$14,400
COVER
We can also design a custom program that suits your needs. Call for rates.
DIGITAL RATES
AD TYPE
SIZE
PRICE
Full Block (right sidebar)
300 x 250
$2,500
Half Block (right sidebar)
300 x 125
$1,000
Blog Post
$500(1)
$800(2)
Sponsorship Tag
$1,000
Social Media Package (Facebook, Twitter, Instagram)
Call for rates
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339
Circulation
2016
Website Stats:
Rate Base: 200,000
Readership: 900,000
Page views:
1 million/month
Visits:
60,500/month
Unique visits:
Average Household
Income:
47,000/month
Registered
Users:
$85,000/year
40,000
Readers Per Copy:
New Users:
4.5 includes 15,000
libraries & schools.
3,000/month
Primary Readership:
Tween girls ages 8-13
Median Age:
10.8
NEW
ENGLAND
10%
PACIFIC
15%
WEST
NO.
CENTRAL
Frequency:
Bi-monthly
Subscription
Rate:
MOUNTAIN
7%
6%
EAST
NO.
CENTRAL
WEST
SO.
CENTRAL
$5.95
15%
14%
$22.95 (six issues/year)
Single Copy
Rate:
MIDDLE
ATLANTIC
4%
EAST
SO.
CENTRAL
SOUTH
ATLANTIC
25%
5%
Subscription
Ratio:
89% Subscriptions
11% Newsstands
Nationally Distributed:
Wal-Mart, Target, Barnes & Noble, Toys ‘R’ Us, Waldenbooks,
Chapters, Shoppers Drug Mart
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339
2016
Calendar
editorial
DECEMBER/JANUARY 2016
JUNE/JULY 2016
AD CLOSE: 9/28/15 ON SALE: 11/24/15
AD CLOSE: 4/5/16 ON SALE: 5/31/16
Be the Best You!
Be Adventurous
Break Bad Habits!
Cute Holiday Gifts
Use Your Voice: Stand Up for You
Fashion Design Winners
Learn to Layer for More Outfits
New Books, New Sports, New Crafts
Easy Hairstyles
Survive Embarrassing Moments
Growing Up: Bras and Breasts
l find
’l
u
o
y
t
a
h
W
...Inside
Advice Fashion
Quizzes
Sports Crafts
FEBRUARY/MARCH 2016
AUGUST/SEPTEMBER 2016
AD CLOSE: 11/30/15 ON SALE: 1/26/16
AD CLOSE: 5/31/16 ON SALE: 7/26/16
Who You Help, Who Help You,
Who Look Like You
Accessorize Your Outfit
Girls Doing Extraordinary Things
Are You Money Smart?
Cutest Fashions
The Right School Supplies
Stop Procrastinating…Today!
Make Your Own Organizer
Back to School with
Confidence
Amazing Animals:
Embarrassing
Moments
Celebrities
Health
& Beauty
APRIL/MAY 2016
OCTOBER/NOVEMBER 2016
DECEMBER/JANUARY 2017
Get Active, Be Healthy
Have Strong Friendships
New Year, New Goals!
AD CLOSE: 2/2/16 ON SALE: 3/29/16
AD CLOSE: 8/1/16 ON SALE: 9/27/16
Going Green: Tips and Tricks
Extreme Sports Girls
Get Crafty: Make a Gift for Mom
Emotional Intelligence: Do You Have It?
Your Skin Care Problem…Solved
Make Bracelets for Friends
Your Friends: Are They True?
BFF Contest Winners!
Sticky Friendship Problems
Tech Products: Our Faves
AD CLOSE: 9/26/16 ON SALE: 11/22/16
Holiday Gift Guide!
Your Emotions: Be the Boss
All About Braces
Accessories: Make Your Own
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339
Readers(moms)
and their
Love DG
What
Sets Us Apart
The Editorial
Uniquely Positioned
DG is the only print advertising vehicle
specifically targeted to tween girls.
D iscovery Girls celebrates girls and inspires
them to believe in themselves. Packed with
everything girls love—inspiring features,
quizzes, contests, fashion, beauty, and more.
Discovery Girls entertains, informs, and
inspires…and most important, shows today’s
tweens that they are not alone.
Girls Shape Every Aspect of Magazine
Content
Our readers—real girls—are featured
in the magazine: modeling fashions, helping
write articles, and even appearing on the cover.
Loved by Girls, Trusted by Parents
Parents
Girls Speak Up
Readers are vocal and involved in every aspect
of the magazine, because they trust us to make
their voices heard.
Our Readers Are Our Stars
And they love it!
Girls
Say...
Say...
“It wasn’t until I gave [my daughter] a DG
subscription last year that we were able to
connect and communicate. She would tell me
what was going on instead of holding it all in. Now
we have mother-daughter time and talk about
every issue and how she can relate!”
–Catherine D., Texas
“One of the best things about this magazine is
that it supports and empowers girls in being
exactly who they are—with confidence! My niece
will soon be 11, and this has been the best gift I
have ever given her—both from her perspective
and mine. She starts checking the mailbox
daily when it’s about due, and she devours it
from cover to cover.”
–Neen S., Texas
“The moment I read Discovery Girls, I instantly
fell in love with it! I get so excited whenever a
new issue comes and read it like 100 times. I
love everything in Discovery Girls!”
–Natasha, age 12, CA
“DG magazines are wonderful! Whenever I’m bored
I just grab one of my DG magazines and start
reading! It’s great for me because I am always
looking for something to do! Thanks!”
–Jessi, age 9, PA
“As part of our ‘preparing to be a teen’ badge we
compared [Discovery Girls] to a pop magazine and
American Girl. Your magazine was rated best
on all counts.”
–Girl Scouts Troop 802 San Carlos, CA
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339
Reader
Profile
Advertising
Sibling
have at
90% least
one sibling.
Media Usage
wanted to buy something
86% have
after seeing it in DG.
P
ROF
R
E
D
I
A
74% play video games.
Money & Spending
LE
87%
78%
watch TV for at least one
hour daily.
use social networking or
gaming sites for kids.
RE
97% read for fun.
90% check out ads in DG.
an allowance over
82% get
$2.00 per week.
extra money for
83% get
birthdays and holidays.
98% shop with their parents.
at least one hour
70% spend
on the Internet daily.
for clothes at least 6
80% shop
times per year.
for accessories at least
72% shop
6 times per year.
School
are involved in
80%afterschool activities.
Cell Phone Usage
Pets
60% own pets.
donated time or money to
56% have
animal welfare.
41%
help care for their pet.
50% have their own cell phone.
those cell phones are smart
60% ofphones.
girls who have a cell phone take
59% oftheir
phone everywhere with them.
ABOUT DISCOVERY GIRLS
Inspirational national magazine that runs a yearly Girls Leadership Summit.
Develops brand loyalty through a reader-focused community.
The ONLY magazine by tweens, for tweens, with 100% reader-inspired content.
In tune with the tween market—25% of readers have written to Discovery Girls in the last year.
Source: Discovery Girls’ Reader Surveys, 2009, 2011, 2013.
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339
Tween
14 million
the
tween girls,
in US
& Canada.1
explosion...
Tweens have:
Tremendous purchasing power!
Annually, tweens spend $51 billion of their own money and
strongly influence another $150 billion of their parents’
money.2
Their own disposable income.
to our Advertisers
Reach focused tween market through
interactive print and digital mediums.
61% of parents pay an allowance to their kids. The average
weekly allowance for tweens is $15—$780 per year.3
Influence over family spending.
Benefits
95% of parents in the U.S. consider their children’s opinions when making purchases for them.
85% of parents in the U.S. soliciting their kids’ opinions
when purchasing clothes and shoes.4
Create brand loyalty in consumers with all
their purchasing power ahead of them.
Obtain research data from focus group
surveys to effectively reach this market.
Gain publicity by supporting a magazine
that boosts girls’ self-esteem.
1. U.S. Census Bureau, Current Population Survey, Annual Social and Economic Supplement, 2012. 2. AdWeek, “The Tween Machine,” June 25, 2012.
3. American Institute of CPAs. National Phone Survey, August 22, 2012. 4 Nickelodeon International GPS: Kids’ Influence, August 2012
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339
Awards
Advertisers & Partners
Discovery Girls, Inc., 445 S. San Antonio Rd. Ste. 205, Los Altos, CA 94022
E-mail: [email protected] | Phone: (908) 996-7339