CRISIS COMMUNICATIONS FIRM SPROUTS FOR FOOD

VISIONARY
CRISIS
MANAGEMENT
NEWS
CRISIS COMMUNICATIONS FIRM SPROUTS FOR FOOD CHANNEL COMPANIES
Blink, a crisis communications agency serving food channel companies exclusively, opened its doors today, focusing
on “crisis management services affecting every aspect of the food chain from turf to table,” said principal and
co-founder Laurel Kennedy. “There are unique considerations when dealing with consumables -- ranging from
health issues to consumer impact, environmental factors and regulatory oversight. By specializing, Blink associates
bring niche expertise to bear that adds value immediately to food chain clients.”
Kennedy, co-founder Paula Hahn and team offer expertise honed over decades in the public relations business
working on major crises ranging from product tampering to boycotts, from health and nutrition concerns to
corporate responsibility issues with companies from the Fortune 50 to start-ups. What they all have in common: a
need for strategic counsel and a thorough understanding of the food business.
Blink offers a portfolio of six products from a proprietary Reputation Current Ratio model, to gap analysis, crisis
planning, event navigation, real-time crisis simulations using broadcast segments and closed-channel social media
outlets, and media coaching for executives.
Hahn noted, “Anticipation plus preparation are bedrock values at Blink. When a crisis breaks in this digital world, the
response has to be almost immediate. Blink helps organizations at any stage of crisis management, from risk
assessment to on-site coaching. No plan? We can write it. Got a plan? We can test it. Ultimately, preparation
represents the difference between you controlling the crisis, or the crisis controlling you."
Blink representatives cover the U.S. from locations in the Atlanta, Chicago and San Francisco areas. For more
information about Blink, its mission and products, check out www.blinkmanship.com; contact Laurel Kennedy at
470.299.6575 or email [email protected]
BLINK
•
T 470.299.6575
•
C 773.213.2303
•
210 East Pearson
•
Suite 4A
•
C h i c a g o , I L 6 0 6 11