Philips Retail Solutions - Retail Media Initiatief

Retail Solutions measurable magic
An introduction of
Philips Retail Solutions
Retail. Wat nu?
Remco van der Veer, September 2013
Retail Solutions measurable magic
Why?
From many to fewer stores…
2
Retail Solutions measurable magic
Why?
… from warehouses to showrooms.
Retailer’s differentiation through brand experience
Burberry’s relevant and dynamic digital strategy has boosted sentiment relating to its brand by more than 7%.
3
Retail Solutions measurable magic
“Over a recent five-year period during which the S&P
500 was flat, a stock portfolio of customer
experience leaders grew 22%.”
Source: Outside In, Harley Manning and Kerry Bodine, 2012
Retail Solutions measurable magic
Shopper experience is more than a nicely designed
store…
Retail Solutions measurable magic
Shopper experience is quite simply how shoppers
perceive every interaction with a store…
Retail Solutions measurable magic
“Technology must be like oxygen:
ubiquitous, necessary and invisible”
Chris Lehmann
Retail Solutions measurable magic
Customer experience does not ‘just’ happen.
It must be carefully scripted and directed.
Retail Solutions measurable magic
Why?
Consumers have evolved…
Experiential shopping
9
Retail Solutions measurable magic
Why?
… how they shop …
Omni-channel shopping behavior
Source: The Shopper’s Multi-Channel Journey, Google ZMOT
10
Retail Solutions measurable magic
Why?
… and how they engage with brands.
Social-driven brand engagement
Source: http://www.digitalinformationworld.com/2013/08/3-infographics-to-know-how-social-media.html
11
Retail Solutions measurable magic
What?
Our vision
Online and mobile solutions have changed the way we live and shop. Today people
have ever more choices on when and how they want to shop. This redefines the
role of the physical store as part of a seamless experience where people want to
engage with the products and meet the brand in a more inspirational, personalized
context.
We believe the physical store of the future will build on the best of online, mobile
and offline into a fundamentally better shopping experience through technology,
leading to better retail performance.
12
Retail Solutions measurable magic
We deliver digital-enabled retail experiences
that support your in-store strategy
and produce real, measurable results
Retail Solutions measurable magic
What?
Philips Retail Solutions
Technology
Shopper
Retail experiences with a
measurable increase in
revenues and brand equity!
PRS
We know what works and
what does not
Retail
environments
14
Retail Solutions measurable magic
What?
Case studies: with proof, results and ROI!
Schiphol Airport Retail
From static to a dynamic
& interactive store
atmosphere supported
with LED technology
Experience the product
and brands
15
Retail Solutions measurable magic
What?
Case studies: with proof, results and ROI!
Schiphol Airport Retail
Total store
• 
• 
• 
• 
Sales up 14%
Traffic up 12%
Positive price perception
Payback within a year
16
Retail Solutions measurable magic
What?
Case studies: with proof, results and ROI!
Schiphol Airport Retail
Category – humidor
• 
• 
• 
• 
• 
Sales up 150%
Dwelling time up 200%
Stopping power up 27%
Basket value increase
Payback within half a year
17
Retail Solutions measurable magic
What?
Case studies: with proof, results and ROI!
Philips Light Studio
Create a level of
engagement beyond that
of browsing the shop floor
on consumer lighting
solutions
Shoppers step into an
environment designed to
entertain and educate
18
Retail Solutions measurable magic
What?
Case studies: with proof, results and ROI!
Philips Light Studio
• 
• 
• 
• 
Sales up 55%
Dwelling time up 53%
Staff time reduction 45%
70% of shoppers feel
better informed
•  Payback expected within
two years
19
Retail Solutions measurable magic
How?
From distilled insights to a solid solution
Translating insights into a manageable and measurable
experience.
20
Retail Solutions measurable magic
How?
Facilitation of multi-partner engagement
21
Retail Solutions measurable magic
How?
Measure for success
attract à engage à convert
22
Retail Solutions measurable magic
7 minutes is the average store visit:
its impact can be more profound than
a 30 second ad or a 56 second web site visit
Source: USDA, Economic Information Bulletin Number 86, November 2011
Consumer behaviour and trends, GfK Bulgaria Sofia, June 2012
Retail Solutions measurable magic
Retail Solutions measurable magic
Thank
you!
Remco van der Veer
www.retailsolutions.philips.com
[email protected]
+31620015778