Harris Teeter Super Heroes
Transcription
Harris Teeter Super Heroes
APRIL 2013 WELCOME TO OUR NEW ASSOCIATE NEWSLETTER IN THIS ISSUE 1. Letter from Fred Morganthall 2. Taste & Tell 3. Safe Driver Awards & Forklift Rodeo 4. Company Earns Fifth Beef Backer Award 5. 6. 7. 8. 9. It’s My Harris Teeter Community Cares Update Harris Teeter Super Heroes Regional Round-Up Work @ HT; Shop @ HT; Save @ HT IT’S MY HARRIS TEETER About this Issue PRESIDENT AND CHIEF OPERATING OFFICER, HARRIS TEETER SUPERMARKETS, INC. A LETTER FROM... N FRED MORGANTHALL early one decade ago, Harris As we strive to remain the community’s favorite Teeter launched its my harris teeter neighborhood food and pharmacy, I hope you find the campaign to reflect the ownership enclosed stories enjoyable and inspiring. You could customers take in the company. create Harris Teeter’s next WOW moment today. Our customers to this day refer to Harris Teeter stores as “my Harris Sincerely, Teeter” and to associates as “my store manager,” or “my pharmacist,” and we are proud of that reputation. We also want our associates – Harris Teeter’s everyday super heroes – to feel that same ownership in this company. It is for that reason I am pleased to introduce Harris Fred Morganthall Teeter’s new It’s My Harris Teeter publication. President and Chief Operating Officer Harris Teeter Supermarkets, Inc. Harris Teeter associates are the driving force behind this company’s success and are empowered to identify and exceed each customer’s expectation by owning and immediately resolving customer problems, concerns or questions. As we continue to face challenges and rise above together, it is important our associates realize the amazing things they continue to help this company achieve. Harris Teeter had record setting sales during Christmas 2012. Thirty-nine stores set sales records and seven departments set sales records, as well. Four stores did over $1 million in sales. We realize these results cannot be achieved without a lot of hard work, and during holiday walks, our teams were thoroughly impressed with the commitment we saw our associates making to deliver the best service to our shoppers over the holiday season. As we near the end of our first half, we must all rededicate ourselves to delivering great customer service every day. In addition, we will work toward increasing customer count through e-VIC enrollment and promotions with competitive prices. 2 APRIL 2013 Harris Teeter Taste & Tell Wins Social Media Innovation Award Harris Teeter launched its first Taste & Tell event in August 2012. The program was a huge success and was even recognized by Private Label Store Brands’ 2012 Store Brand Achievement Awards which salute retailers for out-of-this-world innovation and creativity in the store brand market. Harris Teeter won Best Use of Social Media to Promote Store Brands. Taste & Tell encourages customers to enter to win a coupon for a free store brand product. Winners then are encouraged to try the product and post their thoughts on the “Taste and Tell” section of Harris Teeter’s Facebook page. A recent Taste & Tell promotion featured HT Traders Sir Chocolot Truffle Cookies. These are delicious chocolate cookies with an indulgent filling of caramel, peanut butter or raspberry. Taste & Tell is turning ordinary shoppers into brand I tried the peanut butter and went back for ambassadors through Facebook. Check out what some the caramel. Very yummy and not something I of our latest brand ambassadors had to say about the Sir would have normally purchased. The caramel is Chocolot Truffle Cookies: definitely my favorite. Thanks HT! ~ ERICA LIVELY BYRD I just got my cookies today. I am loving them! I was a little skeptical as they didn’t look I got the caramel center ones. YUM!! Great like typical cookies. BUT once I tried them I product that I will buy in the future. Thank was hooked! Yummy! :) you for letting me try them before I buy them! ~ DENISE MARTUS Great program... because a lot of items I am hesitant to buy in case I wont like them, this lets me try these items and makes a customer These lasted about 3 days in my house (and forever out of me! it’s just me and my husband). The caramel ~ TAMI CONNOR chocolate ones were delicious, especially when I heated it in the microwave for about 5-10 seconds and the chocolate top got kind of My goodness!!!! I got the caramel ones and WOW ‘gooey.’ We would definitely buy them again they were the best cookie I have ever had!!!! I will but thanks for letting us try them free! Love be buying them again. Harris Teeter. ~ MELISSA FARMER COLÓN ~ AMY SCOTT-LUNDY 3 IT’S MY HARRIS TEETER Harris Teeter Names Regional 2012 Safe Drivers of the Year In February, the company hosted a Safe Driver awards and their families. It is a very dedicated and precise driver who becomes a Driver of the Year. The award is based on many considerations and achievements earned by drivers throughout the year: These safe drivers are an integral part of our business. • No preventable accidents All drivers recognized at each banquet excelled on the job • No hours of service violations banquet for Indian Trail, Greensboro and Northern Virginia drivers. These banquets are intended to honor safe drivers each day in 2012, ensuring products were delivered safely • Perfect attendance • No constructive advice and efficiently to stores. • No valid call-ins (negative) Congratulations to the 2012 Drivers of the Year: • 100+ efficiency percentage • No preventable lost time accidents Teddy Tarlton - Indian Trail, 20 years with Harris Teeter Barry Payne - Greensboro, 24 years with Harris Teeter • Participation in the Driving Rodeo • Winner of Driving Rodeo John Renfrew - Northern Virginia, 5 years with Harris Teeter • iLead Award Winner The above winners were chosen based on stringent • Years of service criteria which awards drivers points throughout the year. • Valid call-ins (positive) • Letters of commendation The transportation management team develops a list of eligible drivers, and then finalizes the top five drivers by highest number of points earned. The final five are then voted on by the drivers, transportation management and transportation support members (dispatchers, switchers and mechanics) at their respective locations. It is an esteemed honor to be recognized as a safe driver. INDIAN TRAIL GREENSBORO NOVA 2nd Place: 2nd Place: 2nd Place: Chris Crockett, John McGee, Jeff Mullen, 29 years 3 years 5 years 3 Place: 3 Place: 3rd Place: Craig Mills, Jeff Hodge, Gary Gibson, 6 years 5 years 5 years rd rd PICTURED LEFT TO RIGHT, CLOCKWISE Harris Teeter Safe Driver Award Recipients: Greensboro Winner Barry Payne; NOVA Winner John Renfrew; Indian Trail Winner Teddy Tarlton Greensboro Distribution Center Forklift Rodeo 4 The 20th Annual Forklift Driving without knocking down any pallets. Rodeo was held on March 2 at the Samuel Ramirez Delgado took first Greensboro Distribution Center. place. Samuel started with Harris Participants included 13 associates Teeter in 1989, and this was his first from the distribution center who time winning the Forklift Rodeo. competed in this forklift driving skills Kevin Joyce finished 2nd, Derek event. Forklift drivers maneuvered Wales 3rd and Derek Joyce finished through a course lined with pallets in 4th place. APRIL 2013 Harris Teeter Wins Fifth Prestigious Beef Backer Award The chain was cited by the judging committee for outpacing competitors with its beef sales, probably due in part to its featuring beef on the front page of its circular weekly, and a unique “Big Red Button” program that reconnects the consumer with each store’s butcher. GROCERY HEADQUARTERS: A five-time winner in this category, North Carolina-based Harris Teeter makes beef the core of its business – PICTURED LEFT TO RIGHT: David Migala, Past President of NC Cattlemen’s Beef Council; Fred Printzlau, Harris Teeter Category Manager; Luke LaPerriere, Harris Teeter Vice President Meat/ Casemeat Merchandising; Robert Crabb, Vice President of NC Cattlemen’s Beef Council Harris Teeter was announced the home more frequently, we’re thrilled National Retail Beef Backer Award to see retailers using checkoff-funded winner in the Large Retail Chain programs to educate shoppers about category at the 2013 Cattle Industry beef choices and drive beef sales.” beef makes up more than half of all Annual Convention in Tampa, Fla. on Feb. 8, 2013. Funded by the See what some of the top grocery Beef Checkoff Program, the Beef retailer news outlets had to say Backer Awards program recognizes about us: grocery establishments for their impressive initiatives to market and SUPERMARKET NEWS: merchandise beef in the meat case. Harris Teeter, Charlotte, a five-time Beef Backer award winners work winner of the Beef Backer Award, had fresh meat sold. Harris Teeter puts a closely with National Cattlemen’s recently launched a beef-only mobile priority on serving their customers’ Beef Association and their state beef website to make it easy for shoppers to needs in innovative ways, recently councils on promotions, training, and get cooking instructions by cut of meat. launching a new beef-only mobile customer education. website to bring cooking instructions, The 211-unit chain also was cited by recipes and proper cutting methods’ “The beef industry depends on judges for featuring beef on the front by cut to shoppers’ fingertips. Harris retailers of all sizes to promote and page of its circular weekly, and for Teeter’s beef sales continue to outpace sell the fresh and wholesome beef us using a unique “Big Red Button” that the competition in part to its weekly ranchers provide,” said Brett Morris, summons the store’s butcher. front-page featuring of beef, seasonal an Oklahoma-based producer and promotions and a unique “Big Red chairman of the checkoff’s 2012 Joint Recently, the company launched a Button” program that reconnects the Retail Committee. “We’re proud to be beef-only mobile website to make consumer to the butcher. A new Meat able to honor the most innovative and it easy for shoppers to get cooking Apprentice Program gave employees dedicated of these retailers with our instructions by cut of meat. Recipes the skills to best educate shoppers on annual Beef Backer Award. Especially are included. which beef cuts to purchase. now as consumers are cooking at 5 IT’S MY HARRIS TEETER It’s My Harris Teeter Campaign WOWs Everyone Lately, it seems like everyone’s talking about… SAY WOW TO FRESH MERCHANDISE It’s My Harris Teeter: What better way to WOW our customers than with the freshest merchandise in town? From cucumbers to cottage • Our customers are praising their HT Heroes cheese and from crab legs to custom cakes, our Service • Our managers are cheering for their HT Heroes Heroes are working hard to keep our products fresh and • Our associates (Our HT Heroes) are expressing renewed appealing for their customers: enthusiasm for their work • Our HT Heroes are ordering the right product in the right quantities Best of all, everyone is hearing more about customer service, safety, and asset protection – our HT Heroes are putting what they’ve learned into practice on the job every day. As a result, our stores are safer, our merchandise more secure, and our customers treated better than ever! • Our HT Heroes are adhering to safe food handling practices • Our HT Heroes are ensuring only in-date product is on our shelves • Our HT Heroes are monitoring quality to make certain only the freshest products are available SAY WOW TO CUSTOMER SERVICE As more and more associates make the Harris Teeter Service SAY WOW TO CONFIDENTIALITY AND IS SECURITY Principles a daily practice in our stores, more and more If confidential data such as names, addresses, phone customers will view our associates as service heroes: numbers, and credit/debit card information falls into the • WOW them by anticipating and fulfilling their needs sincerely • WOW them by treating them with respect, compassion, and courtesy • WOW them by sharing extensive product knowledge • WOW them by immediately resolving their problems, concerns, and questions • WOW them by providing a clean and safe store environment 6 wrong hands, it can put our associates and/or our customers at risk for identity theft and fraud. It is extremely important that we do everything we can to protect our customers’ personal information: • Our HT Heroes are keeping our customers’ identities safe and personal items secured • Our HT Heroes are looking for badges and nametags • Our HT heroes are keeping our offices locked and our computers signed off APRIL 2013 THE DELI DEPARTMENT ROCKS! HT HEROES SAVE A customer writes about Store #372, Carolina Commons THE DAY in Indian Land, S.C. “Just wanted you to know I think your A customer went deli department rocks. I get pizza every week. One Monday to the trouble to night, I didn’t call in my usual order and I received a call call his local Harris We didn’t see you today. Is everything OK? from Harris Teeter asking if Teeter, Store #33, everything was o.k. I informed Guilford College in them I was locked out of Greensboro, N.C., my house and would not be to commend his HT heroes. He said he was elderly and on placing an order that night. To a recent visit to the store had encountered some difficulty my surprise and delight, the caller said, ‘Let me extend you getting from the sidewalk to his car. HT associates Andrea this $6.99 offer for tomorrow night because it sounds like Brown and Travis Peoples noticed and came to his rescue. you had a bad day.’ I was so happy – this was the first good They helped him to his car safely and refused his offer of a thing that had happened all day. Your team impresses me tip when he tried to pay them. He said Andrea and Travis each and every time I go into the store!” were great and expressed his gratitude for their assistance. Way to go, HT Heroes! GOING THE EXTRA MILE The store team at Store #35, Park BEST OF THE BEST Selwyn Terrace in Charlotte, N.C. boasts Cathy Moreland is more than a cake their Assistant Customer Service decorator at Store #216, Cloverdale Manager Johnny Harrison is loved by in Winston-Salem, N.C.; she’s also an all their customers. Most recently he award-winning associate. She was went the extra mile for a customer the Quarter One Lead Associate for who tried to make a split debit card/ her store; the first place winner in the cash purchase. By mistake, the entire purchase went on her District #21 Annual Holiday Cupcake debit card, putting her at risk to be fined by the bank for Contest, beating her sales from the previous year; and she insufficient funds. After she called the store, Johnny went to also came in second place for best picture display. While her home and took her to bank to straighten out the matter. Cathy enjoys her winnings – $300 in HT gift cards – her store team is showering her with words of affirmation. Her department manager writes, “I appreciate Cathy’s hard work and dedication as well as her ongoing energy…she is a shining example of an HT Hero!” CALL OF DUTY For Associate Sylvester Johnson at Store #172, Commons at University Place in Durham, N.C., assisting customers is more than just a part of his job. Sylvester approaches customer service as his most important duty – even when he’s off the clock. Recently, a customer contacted Harris Teeter to compliment Sylvester for helping her. She said Sylvester was leaving the store to go on his lunch break when he saw her struggling to guide her elderly mother as well as a cartload of groceries through the store parking lot. Sylvester went out of his way to help the women locate their vehicle and loaded it with their groceries. Sylvester later stated he felt it was his duty as an employee of Harris Teeter not to walk past the women without offering assistance. 7 IT’S MY HARRIS TEETER Community Cares Update HARRIS TEETER PARTNERS WITH WOUNDED WARRIOR PROJECT Last year, Harris Teeter partnered with Wounded Warrior Project® on several initiatives to raise money throughout the year. WWP funds programs and services to assist severely Store Director Glenn Martin of Store #228, Tanglewood Commons in Clemmons, N.C. presents a check to Morgan Elementary School Principal Michael Hayes and students. injured service members during the time between active Harris Teeter Together in Education, similar to the North nationwide Believe in Heroes® Campaign and the Support Carolina Education Lottery, raises money for education our Troops Donation Card Campaign which was hosted initiatives to boost returns for education throughout North in-stores throughout May 2012 and will launch again in May Carolina. The North Carolina Education Lottery provides 2013. Chuck Corbeil, Group VP Marketing; Rod Antolock, incentive payments to retailers who sell winning jackpot Executive Vice President; and Jerry LeClair, Senior Vice tickets in specific games. Harris Teeter has chosen to President Merchandising, represented Harris Teeter at the donate its incentive awards back to local schools. Since check presentation ceremony in New York in December. duty and transition to civilian life. These initiatives included a Fresh Foods Market Pie Campaign; participation in the December, the company has donated $7,000 back to schools within our communities. Each school or school programs listed below have received a $1,000 contribution from Harris Teeter Together in Education. Our Lady of Grace Catholic School – Greensboro, N.C. Grimsley High Band Boosters – Greensboro, N.C. Grimsley High School Choral Program – Greensboro, N.C. Grimsley High School PTSA – Greensboro, N.C. Morgan Elementary School – Clemmons, N.C. Saint Gabriel Catholic School – Charlotte, N.C. Cotswold Elementary School – Charlotte, N.C. Clemmons LEFT TO RIGHT: Adam Silva, Client Development Officer, Acosta, Brea Kratzert, Strategic Partnerships, Acosta, Chuck Corbeil, Group VP Marketing, Harris Teeter, Rod Antolock, Executive Vice President, Harris Teeter Supermarkets, Inc., Jerry LeClair, Senior Vice President Merchandising, Harris Teeter, Al Giordano, Deputy Executive Director, Co-Founder WWP, Darrell Harrison, VP, Acosta, Marshall Collins, Sr. VP at Acosta Greensboro Charlotte The schools are selected based on the location of the Harris Teeter store which sold the winning ticket. The company uses these opportunities to reinforce its commitment to education by donating its incentive payment back to schools. 8 Support Our Troops $222,500 APRIL 2013 Harris Teeter Super Heroes Company, District, Regional and Individual Achievements Over the last few months, the company, our stores and process improvements or other significant achievements our individual associates have been recognized for … Stores #23, Lee & Harrison, #86, Glebe and #235, various achievements, making them a super hero in our Shirlington, all located in Alexandria, Va., were named eyes. Have an achievement you want to share? E-mail Best Grocery Stores in the 2012 Best of Arlington awards [email protected], and we may include presented by Sun Gazette. your recognition in our next edition of It’s My Harris Teeter. Food Bank of Central and Eastern North Carolina recognized Harris Teeter as a Top 10 food industry supporter at their annual awards in January… The pharmacy team from Store #33, Guilford College in Greensboro, N.C. was recognized for their outstanding efforts and service by Family Service of the Piedmont … Tracy McNair, Cake Decorator, of Store #108, Laurinbug in Laurinburg, N.C. won the Arts Richmond Winter Gala cake contest. McNair was a repeat winner, as she also won the pervious year’s contest … Charlotte Parent Magazine readers selected Harris Teeter as a 2012 Reader’s Favorite; readers recognized Harris Teeter as the Best Local Place to Buy a Cake … Harris Teeter was selected as Charleston City Paper’s Best Grocery retailer, beating out long-standing winner Publix … Store #475, Stockbridge Commons in Tega Cay, S.C. was voted Best Grocery Store/Market in My Carolina Town’s 2012 “Where it’s at!” awards … Pastry Chef Danielle Horner and Perishables Co-Manager Chris Torchia both from Store #162, Hanover Center in Wilmington, N.C. presented the Culinary Demonstration at the 2013 Wilmington Wine and Chocolate Festival … Pastry Chef Denis Pender of Store Doug Williams, Store Manager of Store #46, Rocky River in Harrisburg, N.C. hosted a tour for a local daycare center. Doug taught these future Harris Teeter shoppers about the different store departments and how to select healthy foods. #388, Purcellville in Purcellville, Va. made a Baby’s First Cake for one satisfied customer who sent the store a photo of her baby and a kind thank you note applauding her skills … Store Manager Doug Williams of Store #46, Rocky River in Harrisburg, N.C. conducted a field trip for 45 local daycare students. Doug taught the children the basics about nutrition and healthy living; toured them through the store and ended the tour by allowing each child to scan an item. The daycare sent a thank you note complete with amazing photos of “Mr. Doug” interacting with the children … Store #423, Park Plaza in Hilton Head, S.C. was named Best Grocery Store by Hilton Head Monthly … CC Honeycutt Equipment Coordinator for Real Estate was awarded first quarter’s Corporate office iLead Award. The iLead Award is given to one associate each CC Honeycutt, Equipment Coordinator for Real Estate was presented with the Corporate Office First Quarter iLead Award. CC was recognized by her supervisor in front of a group of her peers. quarter who has demonstrated exceptional performance in their contribution to department initiatives, projects, 9 IT’S MY HARRIS TEETER Regional Round Up MARBLES 5TH BIRTHDAY THANK YOU HT Harris Teeter donated 3,000 cupcakes to Marbles Kids Museum to celebrate the museum’s 5th Birthday Bash. Bakery associates at Store #21, Cameron Village in Raleigh, N.C. handled the preparation of the cupcakes, and the nearly 7,000 event attendees appreciated their effort. The cupcakes were completely gone by the end of the Birthday Bash. HARRIS TEETER CHEFS TACKLE SEVENTH ESPN PARDON THE INTERRUPTION PRESENTATION HERE COMES THE BRIDE In 2012, Harris Teeter was honored for the seventh year in Three Harris Teeter floral managers in the Triad, Joyce a row to be featured on ESPN’s Thanksgiving Eve edition Hyatt from Store #216, Cloverdale in Winston Salem, N.C.; of Pardon the Interruption. During the show, our chefs Linda McCaskill from #228, Clemmons in Clemmons, N.C. were able to showcase some of our great holiday offerings and Morgan Williams from #334, Robinhood in Winston- to our customers on a national stage. ESPN’s Pardon the Salem, N.C., along with Produce/Floral Specialist Debra Interruption is the second largest viewed ESPN show of the Vernon took part in a bridal show at BB&T Ballpark co- year, next to the Super Bowl. Associates from Store #302, hosted by Forsyth Woman Engaged! and BB&T. The event Tyson’s Corner in McLean, Va. helped support our chefs in was in October 2012 and brides and grooms stopped-by this wonderful promotion. for help planning their big day as well as event planners looking for new vendors. Many participants did not know The hosts on set were Tony Kornheiser and Michael Harris Teeter’s Floral Gallery could help with weddings Wilbon. Also in the studio were specially invited guests, and all were impressed by the team’s display. According family members and hosts of other ESPN shows including to event organizers, the Harris Teeter presentation was the producers, directors, camera staff and stars. All of these most talked about from the brides and grooms. individuals enjoyed the fare left after the show was complete. Associates at Store #258, University in Charlotte, N.C. collected over $600 to support children and families who had not been adopted from Ridge Road Middle School’s Angel Tree. In December 2012, members of the Central Region team and their families visited UNC Children’s Hospital to share a little holiday spirit. Patients and their families were greeted by Harry the Happy Dragon who, along with some of Santa’s helpers, delivered goodie bags and sang carols. 10 FROM LEFT TO RIGHT: Debra Vernon, Produce/Floral Specialist; Morgan Williams, Store #334, Robinhood Village in Winston-Salem, N.C.; Linda McCaskill, Store #228, Tanglewood Commons in Clemmons, N.C. and Joyce Hyatt, Store #216, Cloverdale in Winston-Salem, N.C. took part in the bridal show. APRIL 2013 GET WELL AT THE WEST NECK HEALTH FAIR Store Manager Gary Newell, Store #239, Courthouse Marketplace in Virginia Beach, Va. along with several associates and members of his pharmacy team attended the West Neck Health Fair in October. The store provided breakfast for everyone attending the event and also coordinated flu shot clinics. Over 200 PROOF IS IN THE… ICING residents at The Villages at West Neck, the first age 55 Harris Teeter’s Fresh Foods or better community built in Virginia Beach, attended Market hosted a series of the event and all appreciated the support of Harris cake seminars in 2012 during Teeter and its associate team. which cake decorators from every Harris Teeter THE BEST OF THE BEST store were shown new and Harris Teeter associates innovative ideas to bring their always put their best decorated cakes, cookies food forward but special and pastry cases ‘up a notch’ congratulations to those for Harris Teeter customers. at Store #353, Harris The proof was in the icing Crossing in Wake Forest, and decorators did a great N.C, Store #43, Heritage job translating what was learned in the seminar to the Lake in Wake Forest, N.C. and Store #367, Wakefield products in their cases. Some decorators even took what Store in Raleigh, N.C. for receiving formal recognition they learned into the community. Melissa Sloan, decorator from the community for what we already know is true. at Store #249, Village Commons at Wesley Chapel in Wesley Chapel, N.C. organized a cupcake seminar for 100 children at Camp Faith, a summer day camp program and before and after school enrichment program for pre-K and elementary school-aged students. Younger children decorated using a ‘dirt work’ cupcake design, and for older children, a ‘monkey face’ was the design of choice. HAVE A HEART Associates at Store #249, Village Commons at Wesley Chapel, in Wesley Chapel, N.C. have a huge heart and continue to give back to the community. Most recently, store associates hosted a fundraiser for American Heart Associates in Northern Virginia gathered at FedEx Association (AHA). Together with Coca-Cola, Powerade Field to help the Washington Redskins and Operation and Vitamin Water, store associates sold hot dogs, chips Blessing assemble 3,500 holiday dinner packages that and drinks for $2 and also managed activities which were given to residents in Prince George’s County. community members could participate in for a donation, Harris Teeter donated the 3,500 turkeys that were put of course. The store raised $200 for AHA and had lots in the packages. of fun giving back. 11 HARRIS TEETER BRANDS A S S O C I AT E D I S C O U N T use your VIC card and get 10% OFF any Harris Teeter brand products Discount includes: • • • • • • Case Meat Commercial Bakery Grocery/Non Foods Dairy Frozen HBC/General Merchandise The following departments are NOT included in the current program: Meat, Seafood, Fresh Foods, Produce or Floral. Lend a helping hand. When purchasing Harris Teeter brand products, a percentage of your purchase goes to your TIE-linked school! Register your VIC card when you check out or online at harristeeter.com Not getting your monthly associate offers or need to update your information? There are 3 ways to update your information: 1. Go to: http://www.hteeter.com/vicweb/ and click on “Update Your Information” 2. Submit an updated VIC application (include your current VIC card number) 3. Call 1-800-432-6111 and update your data