HONEY KALARIA`S MIDDAY MASTI Radio Show

HONEY KALARIA’S “MIDDAY MASTI”
RADIO SHOW
Listen, Share, Learn and Transform
HONEY KALARIA
BOLLYWOOD AMBASSADOR TO THE UK
SPONSORSHIP OPPORTUNITY
GET CONNECTED TO THE LOCAL AND GLOBAL ONLINE COMMUNITY
Invitation to become a
“Title Sponsor” or “Co-Title Sponsor”
of A Radio Show Presented by Honey Kalaria On
Nusound Radio 92FM
THE SHOW CONTENT
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The program is aired live from
East London every Wednesday
from 12-1pm on 92FM
This fun packed one hour
program will keep you wanting
more.
Individuals are able to tune in
globally
on
line
at
www.nusoundradio.com
The show is attracting a huge
following
by
Honey’s
international fans and followers,
as well as expected to connect
with new audiences through a
planned extensive on line
marketing campaign.
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Upbeat Bollywood Music
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Heart Warming Special Requests
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Pearls Of Wisdom
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Inspiring Special Guests
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Fun Competitions
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Exciting World Music
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Tips On Community Affairs, Personal
Development, Health , Beauty, Fashion
and lots more, including having the
award
winning
UK’s
Bollywood
Ambassador presenting the show !!!
HONEY KALARIA - OVERVIEW
Known for:
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Her contribution to the world of dance, choreography and performing arts
Promoting Indian art and culture
Supporting health, fitness & educational programs nationally
Working alongside Bollywood Stars & Mainstream Celebrities, Appeared on TV
shows, Received Awards for her work and Founder of the first Bollywood Dance
Academy in the UK
The radio program reveals a different side of the UK’s Bollywood Ambassador
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Media Work – Honey Possesses a Master Degree in Public Relations
Creativity – She is also a Holder of an Honorary Doctorate of Arts
With Honey Kalaria on board you will get a radio show that displays a powerful
combination of media and creativity all rolled into a jam packed 1 hour entertaining
show.
Honey has received extensive Media Support for her work:“Honey Kalaria combines the sparkly enthusiasm of an electric fence with a smile of a girl
who has just won Miss Universe” Evening Standard
MEDIA COVERAGE – HONEY KALARIA
MEDIA TESTIMONIALS:-
 “Honey Kalaria, queen of Indian Dance” Sunday Times
 “Britain’s top Modern Indian Dance expert” The Sun
 “Honey Kalaria, affectionately known in the industry as
Britain’s Bollywood Ambassador” Good Health Magazine
HONEY KALARIA - BACKGROUND
CHOREOGRAPHER, PRESENTER & PERFORMING ARTS MENTOR
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Honey Kalaria, a Dancer, choreographer and known more popularly as Bollywood
Ambassador to the UK, has been involved in Bombay Dreams, and Merchants of
Bollywood with TV appearances on Bollywood Star, This Morning, Top of the Pops,
Blue Peter, Jamie Oliver and MTV’s Bust a Move. She has worked alongside Gareth
Gates, Beyonce, Craig David, Shah Rukh Khan, Hrithik Roshan and Aishwarya Rai
amongst many others.
An award winning actress, choreographer and nominated as one of the top 3 Asian
business women in the UK, with a Bollywood Performing Arts Academy, an
Honorary Doctorate of Arts and a No 1 Bollywood Workout video. Honey has broken
the Guinness Book of World Records on Sky TV by getting the largest number of
studio audience to learn Bollywood dance in the shortest time, worked as a
choreographer for Gurinder Chada’s latest film “It’s a wonderful afterlife”, BBC’s “So
You Think You Can Dance”, “Got To Dance” and recently choreographed a Bollywood
version of the opera Carmen aired on BBC3.
She enjoys conducting workshops nationally and globally to share practical skills and
knowledge about Bollywood performing arts, Indian cultural dance and personal
development through commercial, community and charitable based projects.
Honey is currently involved in promoting global friendship and multicultural
integration using dance, fitness, Indian art & culture, and working towards making
Britain fitter and healthier through encouraging others to take up fun physical
activities such as Bollywood Dance. She recently filmed for a TV program called
“Cooking Queen” where she inspires amateur home chefs to compete by showcasing
their cooking skills and present innovative and nutritious dishes.
BOLLYWOOD MEETS HOLLYWOOD
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Get involved as a sponsor for Honey
Kalaria’s Midday Masti radio show, and
gain access to thousands of people to help
reach your business objectives such as
brand exposure and access to new markets
Nusound Radio is a community radio
station based in East London which uses
DAB
(Digital
Audio
Broadcasting)
technology, and attracts almost 100,000
listeners each day, and thousands more
online globally.
The station caters for the local community
by discussing
issues, supports local
businesses, promotes local talent, offers
celebrity interviews, provides a range of
programs catered for people with different
cultural backgrounds and aims to be the
voice for the community
HONEY KALARIA’S “MIDDAY MASTI” ON 92FM
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“Experience a
program full of
entertainment
and presented
in a unique
creative
manner”
NUSOUND RADIO
24 Hours A Day
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The only Local Community
radio station broadcasting
on FM in East London 24
hours a day
Target a niche market of
local
communities
not
catered for by mainstream
media
Helping businesses of all
sizes to grow their profile
in the competitive market
Run by a young, dynamic,
friendly team
92FM
TARGET AUDIENCE
DIVERSITY &
MULTI CULTURAL
“Unique programming caters to all
niches, diverse age groups & music
genres”
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Multilingual: English, Punjabi,
Hindi, Urdu, Tamil, Bengali,
Gujarati, Marathi, Pashtu & Jewish
Various music genres: Bollywood
(new & golden oldies), Bhangra,
Middle Eastern, Classical, Fusion,
R & B, Pop, Hip Hop & Dance
Diverse speech programming: Local
news & events, New Talent of all
cultural backgrounds
Customised sponsored programmes
for clients
FACTS & FIGURES
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Target Audience : Age 9 yrs to 75yrs
plus
Geographical Region - London
Boroughs -Newham, Redbridge,
Barking & Dagenham, Greenwich,
Tower Hamlets, Waltham Forest,
Hackney, Parts of Essex & City of
London & surrounding areas
Worldwide online 24 hours a day at
www.nusoundradio.com
Listeners - Almost 100,000 listeners
per day and estimated 15,000
listeners daily online which are
growing day by day.
RADIO ADVERISING CAMPAIGN IN EAST LONDON
(& BEYOND / GLOBALLY ONLINE)
London is : The largest metropolitan area in the United Kingdom, and one of the
largest urban zones in the European Union.
 A leading global city, with strengths in the arts, commerce, education,
entertainment, fashion, finance, healthcare, media, professional
services, research and development, tourism and transport all
contributing to its prominence.
 The world’s leading financial centre alongside New York City and
Tokyo and has the fifth-largest metropolitan area GDP in the world.
 Full of a diverse range of peoples, cultures, and religions, and more
than 300 languages are spoken within its boundaries.
 Greater London had an official population of 7,825,200, making it the
most populous municipality in the European Union, and accounting
for 12.5% of the UK population.
 Made up of an estimated total population of between 12 million and
14 million.
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Source: Radio Airtime Media
L-S-L-T ... LISTEN - SHARE - LEARN - TRANSFORM
MIDDAY MASTI
INTERVIEWS
JOIN US AND LISTEN
TO INSPIRING AND
INFORMATIVE
INTERVIEWS WITH
SPECIALISTS,
EXPERTS AND HIGH
PROFILE
COMMUNITY
MEMBERS ...
•Honey
Kalaria with
Caroline Hilton from
the lottery funded, ‘Big
Music Project’
•Honey
Kalaria with
Sergeant Tony Bigwood,
from ‘The Metropolitan
Police’
SPONSORS & ADVERTISERS
Radio Testimonials
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“75% of our intake were
referred
from
NuSound
Radio” - Making Training
Work
“Our business has increased
considerably
thanks
to
NuSound Radio 92FM” Khakhar & Co Solicitors
“Since
advertising
with
NuSound, we have been
inundated with work and had
to take on new staff to cope
with demand” - City Pavilion
Become another success
story ...
SPONSORSHIP
OPPORTUNITY
3 Months Packages

We are inviting you to
become
an
exclusive
sponsor of Honey Kalaria’s
“Midday Masti” radio show
for 1 Month and enjoy
benefits such as Title
Sponsorship,
live
interviews, a social media
campaign and promotion
through online marketing.
You may book anything
between 3 and up to 12
months
sponsorship
packages ...
Honey Kalaria’s
Midday Masti
HONEY KALARIA’S
Why sponsor Honey’s
radio show ?
MIDDAY MASTI RADIO SHOW
1.
FACTS &
FIGURES
2.
AUDIENCE
REACH
3.
BENEFITS
4.
INVESTMENT
5.
CONTACT
FACTS & FIGURES
Why should you sponsor a radio program as part of your Marketing Mix?
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The UK population spends 178 million hours every month on Facebook, but 23 times
more people listen to radio.
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7,000,000 people access radio via Radioplayer (online console, mobile app, tablet app)
every month
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A radio campaign used with an effective social media campaign using content,
encourages further interaction
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Studies show that an effective advertising campaign uses both a long term brand
building and short term sales stimulation strategies to create a balance resulting in more
effective, efficient and profitable results. The optimum ratio in terms of ROI (Return on
Investment) over time is 60: 40 in favour of brand-building activity.
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To build a brand, an advertiser should aim to reach the widest audience possible, and
Emotional advertising was also identified as being particularly important for brandbuilding. The study by RAB’s, Media and Moods of the Nation highlights that although
radio is low cost, it generates the highest increases in happiness and energy levels from
all the media
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The effect of radio advertising on sales is – 9% increase in sales and 52% increase in
brand awareness. According to research, the ROI for every £1 is as follows:TV- £8.70 / Radio - £7.70 / Press - £5.80 / Online - £4.90 / Outdoor - £2.00
SUMMARY – Radio has a significant role to play in helping to increase sales
and build brand awareness, but is currently under invested by advertisers
and agencies.
SOURCES: Rajar, Deloitte, IPA Databank, IPA Touchpoints, Ram / Sparkler / Goldsmith University,
RAB’s, Radio ROI Dataset
AUDIENCE REACH
Our average potential reach in the marketplace has been based on data which includes research such as:-
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Radio Advertising - Radio advertising has a total reach of about 20 million in U.K.
http://www.marketingdonut.co.uk/marketing/advertising/radio-tv-and-cinema-advertising
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Radio Interview - Radio interviews recorded its largest ever audience, with 11.81
million listeners, up 4.1% from last year. http://www.theguardian.com/media/2010/aug/07/radio-audience-figures-recordhigh
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Radio podcast - Radio podcast series were accessed by 21 million listeners in the
month of October and November and is increasing tremendously. Source BBC.
http://www.independent.co.uk/arts-entertainment/tv/news/serial-bbc-radio-4-extra-to-broadcast-hit-american-true-crime-podcast-9906443.htm
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You Tube - You tube has a viewership of more than 1 billion unique viewers each
month worldwide. https://www.youtube.com/yt/press/statistics.html
Social Media - 66% of U.K. (over 40 million) use social media once a day making it the
most preferred medium to reach out to potential clients. http://www.statista.com/statistics/272805/socialnetworking-sites-active-reach-in-the-united-kingdom-by-device/
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Press Release - The total estimated reach of major newspapers and press releases in
U.K. stands at about 30 million readers.
http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation
SPONSORSHIP BENEFITS – MONTHLY
Honey Kalaria’s “Midday Masti” On 92fm – A Radio Show
With Influences Of Bollywood Music and interesting
Studio guests, Combined With A Concept Of “LSLT” –
(Listen, Share, Learn, Transform) Can Be Used As A
Vehicle To Support Your Marketing Mix, Communicate
Targeted Messages And Increase Your Brand Exposure
... Benefits include :-
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Title Sponsorship - The sponsor will receive a Title
Sponsorship of 4 x one hour weekly shows promoted as –
“Honey Kalaria’s Midday Masti, sponsored by xxx”
Radio Advertising Campaign - 100 x 30seconds radio
adverts will be aired each month (Radio advert needs to
be provided / Some bonus advert spots may also be
provided to the sponsor).
Radio Interview - 1 x radio interview for each month
sponsored, to share your knowledge and expertise with
the world, that could be carried out live in the studio, pre
recorded or over the phone
Podcast
4 x radio shows summarized / Sponsor
interview podcasts to be uploaded with sponsor credit
included
Blogging - Search engine friendly blogs x 4 will be
created and uploaded for each monthly sponsorship
package, with website link / credit offered to sponsor on
each blog
Article - 1 x Article written with links to sponsors
website and article submission to 10 websites
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Social Media - 4 x Promoting Sponsor on social media
(facebook), through mentions, website links, special offers
or competitions (Information to be provided by Sponsor)
Press Release - 1 x Press Release sent out monthly with
information about involvement of sponsor and promoting
their services / products / latest news, which will be
submitted in different press release websites / media
outlets
You Tube - 4 x You Tube visuals of each of the radio
shows / interview summarized and uploaded will promote
the sponsor credit and their website link in the description
area
Reports - At the end of each quarter, a report will be
provided with work undertaken, submission reports and
links of coverage
SPONSORSHIP INVESTMENT –
Fees:- Benefits includes building a strong
relationships marketing program with the
ethnic minority community, brand awareness
and communicating messages by using a
combination of advertising and live interviews.
The investment
starts from £60,000 for
Exclusive Title Sponsorship for upto a year or
£15,000 per quarter.
Midday Masti Visual:-
https://www.youtube.com/watch?v=3Dmps9foivE
RADIO SHOW SPONSORSHIP
BENEFITS OFFERED – PER ANNUM
(Up to 12 monthly packages used by one or more sponsors )
PER MONTH /
NUMBER
£
£3,000 (X 12mths)
36,000
£1,000 (X 12mths)
12,000
£1,000 X 12mths
12,000
•EXCLUSIVE TITLE SPONSORSHIP OF RADIO SHOW ONCE A WEEK X 4
TIMES A MONTH / HONEY KALARIA BRAND ASSOCIATION / COMMUNITY
ENGAGEMENT / RELATIONSHIP MARKETING
•RADIO ADVERTISING (MINIMUM 100 X 30 SECS ADVERTS PER MONTH)
•1 x RADIO INTERVIEW PER MONTH TO DISCUSS TOPICS RELATED TO
SPONSORS SERVICES / PRODUCTS / EXPERTISE
•UPLOAD SHOWS AND INTERVIEW - PODCAST / YOU TUBE
MARKETING SUPPORT EACH MONTH / WEBSITE LINKS / SOCIAL MEDIA /
BLOGS / ARTICLE / PRESS RELEASE
TOTAL SPONSORSHIP – TBC with sponsorship broker ... £60,000 - £100.000
•ANNUAL (£60,000 x 1 sponsor)
•QUARTERLY (£15,000 x 4 sponsors)
60,000
unique opportunity then ...
Contact:- Honey Kalaria c/o HK Performing Arts
TEL:
Tel: (0044)7850 875087
EMAIL:
[email protected] / [email protected]
WEBSITES:
www.honeykalaria.com / www.nusoundradio.com
www.hkperformingarts.com
FACEBOOK:
honeykalariaofficial / nusoundradio
Apples Studio, 728-730 Eastern Avenue, Newbury Park, Ilford, Essex, IG2 6XU
CONTACT DETAILS
Thank you for your interest. If you wish to get involved in this