Ormskirk Advertiser - Total Media Solutions

Ormskirk Advertiser
Media Pack
May-September 2013
Contents
 Introducing Ormskirk Advertiser
Overview  Reader Profile  Coverage  Circulation  Readership
 osadvertiser.co.uk
Overview  Monthly Unique Users  Monthly Page Views User Profile
 Total audience – in print and online
 Business Directory Websites
 Leaflets
Ormskirk Advertiser Series
REACHES A HIGH PROPORTION OF PEOPLE WHO
HAVE DISPOSABLE INCOMES,
WITH 59% ABC1 READERS
› 5,392 paid copies
› 4,020 Ormskirk Advertiser
› 1,372 Skelmersdale Advertiser
› 15,503 weekly readers
Publishing Day
Thursday
Paid or Free
Paid
Cover Price
70p
Population
160,150
Households
81,920
Source: ABC July-Dec – June 2012, JICREG 01/04/13
Ormskirk Advertiser Series
Reader Profile
47% Male
53% Female
24% 15-34
34% 35-54
42% 55+
59% ABC1
41% C2DE
Source: JICREG 01/04/13
Male
47%
C2DE
25%
21%
ABC1
Sections include local news, sport,
education, entertainment & views and
blogs
55+
›
79%
61%
39%
Gender
Source: Omniture July-Dec 2012, average UK monthly figures, JICREG 01/04/12 monthly average OAS coverage area
15-34
Ormskirk Advertiser Series’ online news
website dedicated to providing local
people with community news, sports and
features online 24/7
Female
›
35-54
osadvertiser.co.uk
28%
Age
Social Grade
Best of both: Ormskirk Advertiser & osadvertiser.co.uk
1. Increases reach
osadvertiser.co.uk
79%
47%
34%
46%
21%
3. Highly targeted
25%
30%
34%
40%
38%
50%
24%
60%
39%
47%
Local newspapers & their websites, like the Ormskirk
Advertiser are 49% more trusted & relied-upon than
commercial TV.*
66%
80%
70%
2. Increases trust
Ormskirk Advertiser
90%
61%
53%
Your advert booked in the Ormskirk Advertiser and
online at osadvertiser.co.uk will reach 17,686 local
people!
20%
Speak directly to your target audience by appearing
in relevant content sections in the Ormskirk
Advertiser and online at osadvertiser.co.uk.
10%
0%
Male
Female
15-34
35-54
55+
ABC1
C2DE
4. Easy to access
Newspapers and the internet are used in different
environments so now you can reach people at home,
at work and during their commute.
14,570
5. Complimentary audience
By adding digital display advertising to your Ormskirk
Advertiser print campaign, you will reach an
additional 2,183 people in the local area.
read the Ormskirk
Advertiser
2,183
933
do both
use
osadvertiser.co.uk
Print solus
Source: *Newspaper Society – the wanted adverts III, 2007. Omniture July – Dec 2012, JICREG 01/04/13
Digital solus
Leaflets Direct
›
Leaflets Direct, part of Trinity Mirror NW can help your
business connect and engage with your potential
customers through effective Direct Marketing via an
array of well established and trusted local newspapers.
›
›
›
›
›
›
FREE Marketing consultation from our experienced
media professionals
Direct door to door delivery via our award winning
titles
Distribution by post code selection to effectively
reach your target audience
Distribution audited by ABC (Audit Bureau of
Circulations) so you can be confident in your leaflet
delivery
No VAT payable on printing services
One stop print, design and distribution service
FOR MORE INFORMATION, CONTACT YOUR
TM MERSEYSIDE REPRESENTATIVE